WO2012088084A1 - Usage data feedback loop - Google Patents
Usage data feedback loop Download PDFInfo
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- WO2012088084A1 WO2012088084A1 PCT/US2011/066107 US2011066107W WO2012088084A1 WO 2012088084 A1 WO2012088084 A1 WO 2012088084A1 US 2011066107 W US2011066107 W US 2011066107W WO 2012088084 A1 WO2012088084 A1 WO 2012088084A1
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
- H04H60/32—Arrangements for monitoring conditions of receiving stations, e.g. malfunction or breakdown of receiving stations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
- H04H60/31—Arrangements for monitoring the use made of the broadcast services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
- H04H60/46—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for recognising users' preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
- H04H60/65—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on users' side
Definitions
- the present invention generally relates to personalization features, and more particularly the gathering of user data feedback to improve personalization.
- the Nelson rating system just tracks what broadcast television shows are being watched.
- One limitations of this type of system is that it doesn't track or otherwise account for other types of media (DVR recordings, VOD selections, internet content, etc) that may be selected and/or viewed in place of broadcast television.
- Another limitation is that the system does not provide any insight as to how or why particular content is selected and/or viewed.
- the invention is related to the idea of tracking user navigation, consumption, and/or behavior and applying analytics to help shape future offerings (customized offerings, upsells, recommendations, etc%) to a user and to provide reporting data to service providers and studios.
- a method of providing viewing recommendations for a user comprises collecting usage data related to a session of interaction by the user, processing the user data for the session, and providing feedback regarding the session.
- the session comprises an inquiry stage, a results stage, a details stage, a selection stage; and a confirmation stage.
- the system comprises a front end and a back end.
- the front-end is configured to collect usage data related to a session of interaction by the user.
- the back-end is configured to process the user data for the session and provide feedback regarding the session.
- Figure 1 is a system diagram outlining the delivery of video and audio content to the home in accordance with one embodiment.
- Figure 2 is system diagram showing further detail of a representative set top box receiver.
- Figure 3 is a diagram depicting a touch panel control device in accordance with one embodiment.
- Figure 4 is a flow diagram depicting an exemplary process in accordance with one embodiment.
- Figure 5 is a system diagram depicting an Aggregator system in accordance with one embodiment.
- Figure 6 is a flow diagram depicting an exemplary process in accordance with one embodiment.
- Figure 7 is a system diagram outlining the inter-workings of an aggregation module in accordance with one embodiment.
- Figure 8 is a flow diagram depicting an exemplary process in accordance with one embodiment.
- the content originates from a content source 102, such as a movie studio or production house.
- the content may be supplied in at least one of two forms.
- One form may be a broadcast form of content.
- the broadcast content is provided to the broadcast affiliate manager 104, which is typically a national broadcast service, such as the American Broadcasting Company (ABC), National
- the broadcast affiliate manager may collect and store the content, and may schedule delivery of the content over a deliver network, shown as delivery network 1 (106).
- Delivery network 1 (106) may include satellite link transmission from a national center to one or more regional or local centers. Delivery network 1 (106) may also include local content delivery using local delivery systems such as over the air broadcast, satellite broadcast, or cable broadcast.
- the locally delivered content is provided to a receiving device 108 in a user's home, where the content will subsequently be searched by the user.
- the receiving device 108 can take many forms and may be embodied as a set top box/digital video recorder (DVR), a gateway, a modem, etc. Further, the receiving device 108 may act as entry point, or gateway, for a home network system that includes additional devices configured as either client or peer devices in the home network.
- DVR digital video recorder
- Special content may include content delivered as premium viewing, pay-per-view, or other content otherwise not provided to the broadcast affiliate manager, e.g., movies, video games or other video elements.
- the special content may be content requested by the user.
- the special content may be delivered to a content manager 110.
- the content manager 110 may be a service provider, such as an Internet website, affiliated, for instance, with a content provider, broadcast service, or delivery network service.
- the content manager 110 may also incorporate Internet content into the delivery system.
- the content manager 110 may deliver the content to the user's receiving device 108 over a separate delivery network, delivery network 2 (112).
- Delivery network 2 (112) may include high-speed broadband Internet type communications systems. It is important to note that the content from the broadcast affiliate manager 104 may also be delivered using all or parts of delivery network 2 (112) and content from the content manager 110 may be delivered using all or parts of delivery network 1 (106).
- the user may also obtain content directly from the
- the special content is provided as an augmentation to the broadcast content, providing alternative displays, purchase and merchandising options, enhancement material, etc.
- the special content may completely replace some programming content provided as broadcast content.
- the special content may be completely separate from the broadcast content, and may simply be a media alternative that the user may choose to utilize.
- the special content may be a library of movies that are not yet available as broadcast content.
- the receiving device 108 may receive different types of content from one or both of delivery network 1 and delivery network 2.
- the receiving device 108 processes the content, and provides a separation of the content based on user preferences and commands.
- the receiving device 108 may also include a storage device, such as a hard drive or optical disk drive, for recording and playing back audio and video content. Further details of the operation of the receiving device 108 and features associated with playing back stored content will be described below in relation to Figure 2.
- the processed content is provided to a display device 114.
- the display device 114 may be a conventional 2-D type display or may alternatively be an advanced 3-D display.
- the receiving device 108 may also be interfaced to a second screen such as a touch screen control device 116.
- the touch screen control device 116 may be adapted to provide user control for the receiving device 108 and/or the display device 114.
- the touch screen device 116 may also be capable of displaying video content.
- the video content may be graphics entries, such as user interface entries, or may be a portion of the video content that is delivered to the display device 114
- the touch screen control device 116 may interface to receiving device 108 using any well known signal transmission system, such as infra-red (IR) or radio frequency (RF) communications and may include standard protocols such as infra-red data association (IRDA) standard, Wi-Fi, Bluetooth and the like, or any other proprietary protocols. Operations of touch screen control device 116 will be described in further detail below.
- the receiving device 108 and touch screen control device 116 make up a front end.
- the system 100 also includes a back end including a server 118 and a usage database 120.
- the back end server 118 includes a personalization engine that analyzes the usage habits of a user and makes recommendations based on those usage habits.
- the usage database 120 is where the usage habits for a user are stored. In some cases, the usage database 120 may be part of the back end server 118 a.
- the back end server 118 (as well as the usage database 120) is connected to the system the system 100 and accessed through the delivery network 2 (112).
- Receiving device 200 may operate similar to the receiving device described in Figure 1 and may be included as part of a gateway device, modem, set-top box, or other similar communications device.
- the device 200 shown may also be incorporated into other systems including an audio device or a display device. In either case, several components necessary for complete operation of the system are not shown in the interest of conciseness, as they are well known to those skilled in the art.
- the content is received by an input signal receiver 202.
- the input signal receiver 202 may be one of several known receiver circuits used for receiving, demodulation, and decoding signals provided over one of the several possible networks including over the air, cable, satellite, Ethernet, fiber and phone line networks.
- the desired input signal may be selected and retrieved by the input signal receiver 202 based on user input provided through a control interface or touch panel interface 222.
- Touch panel interface 222 may include an interface for a touch screen device. Touch panel interface 222 may also be adapted to interface to a cellular phone, a tablet, a mouse, a high end remote or the like.
- the decoded output signal is provided to an input stream processor 204.
- the input stream processor 204 performs the final signal selection and processing, and includes separation of video content from audio content for the content stream.
- the audio content is provided to an audio processor 206 for conversion from the received format, such as compressed digital signal, to an analog waveform signal.
- the analog waveform signal is provided to an audio interface 208 and further to the display device or audio amplifier.
- the audio interface 208 may provide a digital signal to an audio output device or display device using a High-Definition Multimedia Interface (HDMI) cable or alternate audio interface such as via a Sony/Philips Digital Interconnect Format (SPDIF).
- HDMI High-Definition Multimedia Interface
- SPDIF Sony/Philips Digital Interconnect Format
- the audio interface may also include amplifiers for driving one more sets of speakers.
- the audio processor 206 also performs any necessary conversion for the storage of the audio signals.
- the video output from the input stream processor 204 is provided to a video processor 210.
- the video signal may be one of several formats.
- the video processor 210 provides, as necessary a conversion of the video content, based on the input signal format.
- the video processor 210 also performs any necessary conversion for the storage of the video signals.
- a storage device 212 stores audio and video content received at the input.
- the storage device 212 allows later retrieval and playback of the content under the control of a controller 214 and also based on commands, e.g., navigation instructions such as fast- forward (FF) and rewind (Rew), received from a user interface 216 and/or touch panel interface 222.
- the storage device 212 may be a hard disk drive, one or more large capacity integrated electronic memories, such as static RAM (SRAM), or dynamic RAM (DRAM), or may be an interchangeable optical disk storage system such as a compact disk (CD) drive or digital video disk (DVD) drive.
- the converted video signal from the video processor 210, either originating from the input or from the storage device 212, is provided to the display interface 218.
- the display interface 218 further provides the display signal to a display device of the type described above.
- the display interface 218 may be an analog signal interface such as red- green-blue (RGB) or may be a digital interface such as HDMI. It is to be appreciated that the display interface 218 will generate the various screens for presenting the search results in a three dimensional gird as will be described in more detail below.
- the controller 214 is interconnected via a bus to several of the components of the device 200, including the input stream processor 202, audio processor 206, video processor 210, storage device 212, and a user interface 216.
- the controller 214 manages the conversion process for converting the input stream signal into a signal for storage on the storage device or for display.
- the controller 214 also manages the retrieval and playback of stored content.
- the controller 214 performs searching of content and the creation and adjusting of the gird display representing the content, either stored or to be delivered via the delivery networks, described above.
- control memory 220 e.g., volatile or nonvolatile memory, including RAM, SRAM, DRAM, ROM, programmable ROM (PROM), flash memory, electronically programmable ROM (EPROM) , electronically erasable programmable ROM (EEPROM), etc.
- Control memory 220 may store instructions for controller 214.
- Control memory may also store a database of elements, such as graphic elements containing content. The database may be stored as a pattern of graphic elements. Alternatively, the memory may store the graphic elements in identified or grouped memory locations and use an access or location table to identify the memory locations for the various portions of information related to the graphic elements. Additional details related to the storage of the graphic elements will be described below. Further, the implementation of the control memory 220 may include several possible embodiments, such as a single memory device or,
- more than one memory circuit communicatively connected or coupled together to form a shared or common memory may be included with other circuitry, such as portions of bus communications circuitry, in a larger circuit.
- the user interface process of the present disclosure employs an input device that can be used to express functions, such as fast forward, rewind, etc.
- a touch panel device 300 may be interfaced via the user interface 216 and/or touch panel interface 222 of the receiving device 200, as shown in Figure 3.
- the touch panel device 300 allows operation of the receiving device or set top box based on hand movements, or gestures, and actions translated through the panel into commands for the set top box or other control device.
- the touch panel 300 may simply serve as a navigational tool to navigate the gird display.
- the touch panel 300 will additionally serve as the display device allowing the user to more directly interact with the navigation through the grid display of content.
- the touch panel device may be included as part of a remote control device containing more conventional control functions such as activator buttons.
- the touch panel 300 can also includes at least one camera element.
- Figure 4 depicts a flow diagram 400 of the process involved in providing user data feedback as described in this disclosure. The process involves collecting or obtaining usage data (step 410), processing the usage data (step 420), and providing feedback (step 430). Each of these steps will be discussed in more detail below. Pursuant to the first step of Figure 4, data regarding the usage habits of a user is collected.
- the usage information can include information collected at the front end from the receiving device 108 and the touch screen control device 116.
- the type of information collected my include channels watched on the display device 114, the time the channels where watched, how long the channel was watched, the type of program on the channel, information about the program watched (e.g. genre, director, actor, etc.); what was viewed on the touch screen control device 116 (i.e. program guide, additional program information, websites, applications, etc.); what time content was viewed on the touch screen control device 116, how long the content was viewed, and information about the content watched (type of content, genre, etc.).
- a user is watching a television program delivered from a network service provider such as Comcast.
- the user then changes their media selection to an over the top media service provider (such as Netflix).
- the described system can tracks the two media selections (television show, movie) the source of such media selections (Comcast, Netflix, and the like), and the time spent using/watching each media selection.
- This current example provides meaningful information in that in with many network service providers, over the top services, personal media servers, broadcast sources, cable sources, satellite sources, IPTV sources, websites, on-line sources that supply media (such as Amazon, Emusic, ITunes, and the like), there is value to keeping track of: a. What sources exist for a particular media selection b. Tracking what source the media selection comes from. c. Tracking whether a media source that is accessed, was suggested by the system. d. Tracking whether a user purchases a media selection from a specific source, (clickthrough) e. Tracking if a user went to a particular source to look at a media selection that was selected, but was not purchased. f.
- media such as Amazon, Emusic, ITunes, and the like
- the Aggregation EAR file 500 contains both SpectrumCommon JAR module 510 and Aggregation WAR module 520.
- the SpectrumCommon module JAR 510 is a shared module to obtain errors codes, error messages and logging services.
- Aggregation module 520 is an internal API to aggregate the collected customer usage data on device and later the gathered logs are used for reporting. Aggregated user data can then be sent to and saved in the database 120 and used for report generation.
- Examples of properties recorded for user activity logging include: Timestamp; Household ID, User ID, Device ID, Session ID, Application ID, Action Type, as well as other parameters associated with the Action Type. This information is provided in log messages having the format:
- ⁇ ActionType> is one of the values in the RP_ACTION_TYPE table (see Database Schema Design section for values)
- the aggregation module provides log messages in response to a request such as:
- the web service request is parsed to extract individual log messages. Each individual log message is parsed to extract user information, device information, activity type, and key value pairs of activity type specific data. Each key value pair of data is stored in a database table.
- the current implementation processes and parses all the log record data in each web service request before returning the web service response.
- the reporting database schema design will be based on a modified Entity- Attribute-
- EAV Error Value
- This table should contain records for all the key parameters (ID and names)
- ACTION_TYPE_ID NUMBER ACTION_TYPE VARCHAR2 (20 CHAR) This table should contain records for all the activity names such as ACQUIRE, SEARCH, VIEWCHANNEL, PLAY, FASTFORWARD, REVERSE, PAUSE, etc. Additional action names are TBD.
- Figure 6 depicts the collection of user activity data by aggregation system using the CollecUserData operation 600.
- the request 610 is made by an External Web Service client 620, which can be located at Back end Server 118.
- the request is received by the aggregation skeleton 620 of the aggregation module which is located on receiving device 108 or the second screen 116.
- the aggregation skeleton 630 responds with a Boolean Value 640.
- An example of inter-workings of the aggregation module can be seen in Figure 7.
- Figure 7 depicts a system 700 showing the intercommunication by the SpectrumCommon Jar 510 and the Aggregation WAR 520.
- the SpectrumCommon module 510 provides logging services, error codes, and error messages to Aggregation module 520.
- the aggregation skeleton 620 using the aggregation skeleton interface 710 receives a CoUectUSerData request 610 and parses through the LocalLogList 720 and LocalLog 730 for LogListType 740 and LogType 750. A response 640 to the CollectUserData request is then returned.
- ItemType (VOD, TV_P OG AM, APP, CLIP, other types
- ItemType (VOD, TV_PROGRAM, APP, CLIP, other types
- ItemType (VOD, TV_PROGRAM, APP, CLIP, other types TBD)
- ItemType (VOD, TV_PROGRAM, APP, CLIP, other types TBD)
- ItemType (VOD, TV_PROGRAM, APP, CLIP, other types TBD)
- ItemType (VOD, TV_PROGRAM, APP, CLIP, other types
- DVR activity may also be logged. This includes:
- ItemType (VOD, TV_PROGRAM, APP, CLIP, other types DVR User Activity Parameters
- ItemType (VOD, TV_PROGRAM, APP, CLIP, other types TBD)
- ItemType (VOD, TV_PROGRAM, APP, CLIP, other types TBD)
- ItemType (VOD, TV_PROGRAM, APP, CLIP, other types TBD)
- ItemType (VOD, TV_PROGRAM, APP, CLIP, other types TBD)
- ItemType (VOD, TV_PROGRAM, APP, CLIP, other types
- a “session” is a collection of actions by a user that make a particular interaction between the user and the device.
- session may include all the action a user took to watch a particular piece of media.
- Figure 8 provides a flow chart 800 of one example of the process a session can involve.
- the inquiry stage (810) initiates the session.
- the inquiry stage can be thought of as analogous to the beginning of a users interaction with the device in which the user seek to answer the question "what is can I watch" For example, an inquiry may be a search on a particular topic, a request for listing of VOD offerings, a request for a EPG, or a request for listing of previously recorded programs. Any such activity starts the session and is logged as part of the session.
- results are provided for the user to review (step 820).
- the results could be the results of the search performed, the listing of available VOD offerings, the EPG, or the listing of previously recorded programs.
- the results can also include recommendations based on the user or device.
- the results provided can be filtered based on the user or device.
- the results provided to user are logged as part of the session. Based on the provided results the user can make a new inquiry (step 810) beginning a new session or get additional details (step 830) about the provided results.
- the details step (step 830) involves the user being provided with and reviewing additional information about the provided results (step 820).
- the additional information can be plot summaries, cast and crew listings, ratings, etc.
- the additional information may also include trailers, video clips, and special promotional listings and offers. Again the additional information viewed by the user is logged as part of the session.
- After reviewing the additional information for a result the user may then make a new inquiry (step 810), review other results (step 820) or make a selection (step 840).
- the selection stage (step 840) involves the choice of content by the user to watch.
- This may be a currently playing program, a VOD offering, downloadable content, a program previously recorded, or the like.
- content When content is selected the user is then informed of what is necessary to view the content such as tuning the particular channel, starting the stream, starting the download, playing back from the recoding, as well as any pricing/purchasing information. This selection is logged as part of the session. The user again has the option of performing a new inquiry (step 810), returning to the results (step 820) or confirming the selection of the content (step 850).
- Confirmation involves the actually acquisition of the content including purchasing, tuning to the channel, downloading, etc. This is also where the user agrees to the terms in order to view the selected content. Any agreement to terms and acquisition is logged as part of the session and also concludes the session.
- usage data is collected (step 410)
- the usage data is provided to the back end where it can be processed (step 420) to build a user profile.
- the use of sessions allows for the tracking of not just content selection but the path pursued to arrive at the content selection. Thus it can be determined what inquiries, results, details, and acquisition requirements result in selection and consumption of content as well as what inquires results, details and acquisitions requirement can prevent the selection and consumption of content.
- feedback can be provided (step 430) to evaluate the effectiveness of searches, recommendations, additional information, and pricing in the section of content by the user.
- the feedback may also be used to improve each stage of an acquisition session.
- results and recommendations, additional information, and acquisition requirements such as cost or rental terms can be adjusted in future session to improve "buy” selections by the user.
- this information can be used to improve/refine targeted advertising, including special offers.
- Other possible uses for the techniques discussed herein include.
- a search result from IMDB may be acted on more frequently by a user than Amazon. Also, what is shown in the search results (showing movie title first and actor second for a first user, and showing actor first and the movie title second, for a second user, based on user's tendencies).
- B. can track when a user is more likely to rent or purchase. For example, a user's consumption habits may reveal that the user is 80% more likely to rent a movie but 75% more likely to purchase a TV episode. This information can be used to shape future offers to the user.
- This option can also apply for buying programs in a series (first episode 3.00, 2 nd episode 2.00, 3 rd 1.00).
- user A may be 35% more likely to follow a friend's recommendation as opposed to a recommendation from a recommendation engine and User B may be 40% more likely to follow a recommendation from a recommendation engine as opposed to a friend' s recommendation. Spectrum can track this behavior and use it to prioritize recommendations made to different users.
- Track explicit ratings user given rating "4 stars”
- implicit ratings # of views, #of times given scenes are viewed, # of times user recommends content to friends, etc.
- a user gives Rocky a 5 star rating but only views Rocky once and never recommends the movie to a friend.
- the same user gives Twilight a 2 star rating but views the movie in its entirety 3 times, a particular scene in the movie 9 times, and recommends the movie to 10 friends. Based on this history, New Moon would be recommended to the user before recommending Rocky 2.
- Computer program or application in the present context means any expression, in any language, code or notation, of a set of instructions intended to cause a system having an information processing capability to perform a particular function either directly or after either or both of the following a) conversion to another language, code or notation; b) reproduction in a different material form.
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
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Priority Applications (5)
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KR1020137019253A KR101890448B1 (en) | 2010-12-22 | 2011-12-20 | Usage data feedback loop |
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CN201180068233XA CN103392307A (en) | 2010-12-22 | 2011-12-20 | Usage data feedback loop |
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Also Published As
Publication number | Publication date |
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JP2014507830A (en) | 2014-03-27 |
JP6001554B2 (en) | 2016-10-05 |
KR20130131411A (en) | 2013-12-03 |
BR112013015937A2 (en) | 2018-12-04 |
EP2656522A1 (en) | 2013-10-30 |
KR101890448B1 (en) | 2018-08-21 |
EP2656522A4 (en) | 2014-05-07 |
CN103392307A (en) | 2013-11-13 |
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