WO2012086899A1 - Procédé de fourniture d'un service d'icônes animées et serveur associé - Google Patents

Procédé de fourniture d'un service d'icônes animées et serveur associé Download PDF

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Publication number
WO2012086899A1
WO2012086899A1 PCT/KR2011/006911 KR2011006911W WO2012086899A1 WO 2012086899 A1 WO2012086899 A1 WO 2012086899A1 KR 2011006911 W KR2011006911 W KR 2011006911W WO 2012086899 A1 WO2012086899 A1 WO 2012086899A1
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WO
WIPO (PCT)
Prior art keywords
icon
campaign
user terminal
information
server
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Application number
PCT/KR2011/006911
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English (en)
Korean (ko)
Inventor
강영진
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(주)티컴즈
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Publication date
Application filed by (주)티컴즈 filed Critical (주)티컴즈
Publication of WO2012086899A1 publication Critical patent/WO2012086899A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/04817—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance using icons

Definitions

  • the present invention relates to a live icon service method and a live icon service server that can be advertised using a live icon installed in a user terminal.
  • banners posted on portal sites may be replaced with flashes or moving images, and when the mouse is placed on the banners, the banners may be enlarged to increase the size of the banners so as to receive the user's attention.
  • the method of guiding the user to install an icon that can directly access the web page is derived as a method for promoting the advertisement more directly.
  • the user downloads the program from the server to the user terminal and installs the program.
  • a shortcut icon for directly accessing a web page of a corresponding Internet shopping mall or the like, such as a favorite of a user terminal, a desktop, and a menu bar is created.
  • the shopping mall provides additional discount or accumulation to the user only in this case. In this way, we want to increase the number of users accessing the shopping mall.
  • the user If the user does not intend to purchase a particular shopping mall, the user simply sees the icon of the shopping mall as an icon installed on the desktop or a bookmark, and does not intend to access the shopping mall by selecting the corresponding icon. That is, since the icon installed in the user terminal is used only when an intention to purchase an object occurs, there is a problem in that it is limited to induce the user to visit again by merely generating an icon in the user terminal.
  • the present invention provides a technique that can induce users to visit shopping malls again by providing an active method of inducing users' interest even when they are not connected to a portal site,
  • the purpose is to provide.
  • the program is a program for updating the icon on the user terminal, When the icon is selected, the user terminal accesses a server that can confirm the campaign.
  • the updated campaign information may include at least one of a description of a campaign, URL information of a web page in progress of a campaign, and an icon image related to a campaign. .
  • the program transmits information on the user terminal whose icon is selected from the user terminal to the server.
  • the server uses the information on the transmitted user terminal as data for settlement.
  • the server is provided with a server program for managing campaign information.
  • the icon when the distance between the icon and the pointer of the user terminal is less than a certain distance, the icon includes detailed information about the campaign so that detailed information about the campaign is displayed on the user terminal. And a voice for a detailed description, an image, a dynamic image, and a description.
  • a signal for updating an icon including campaign information is input to a server from a user terminal installed with the program transmitted in step 2;
  • the updated campaign information includes at least one of an icon description, URL information, and an icon image.
  • the program transmits information on the user terminal whose icon is selected from the user terminal to the server.
  • the server uses the information on the transmitted user terminal as data for settlement.
  • the server is provided with a server program for managing campaign information.
  • the icon when the distance between the icon and the pointer of the user terminal is less than a certain distance, the icon includes detailed information about the campaign so that detailed information about the campaign is displayed on the user terminal. And a voice for a detailed description, an image, a dynamic image, and a description.
  • a live icon service server comprising: An icon service management unit communicating with the user terminal and providing update information of the live icon to the user terminal; And a campaign information unit for storing campaign information and providing a live icon including the campaign information to the icon service management unit, wherein the program is installed in the user terminal and installs a live icon on the user terminal, Program.
  • a settlement unit configured to settle the connection to the Internet through the icon service management unit using the live icon in the user terminal.
  • the icon service management unit receives the information of the user terminal transmitted from the program, and the settlement unit performs settlement using the information of the user terminal from the icon service management unit.
  • the information of the user terminal is a number of times that the user accesses the web page in progress through the execution of the live icon in the user terminal.
  • the settlement unit transmits the settlement result to an upper management server.
  • the program is a program for repeatedly renewing a live icon
  • the campaign information includes at least one of an icon description, a URL information, and an icon image.
  • the icon when the distance between the icon and the pointer of the user terminal is less than a certain distance, the icon includes detailed information about the campaign so that detailed information about the campaign is displayed on the user terminal. And a voice for a detailed description, an image, a dynamic image, and a description.
  • the image, icon name, description, and the like of the icons installed on the desktop, favorites, and menu bar are continuously updated, users can use the updated icons, And so on. Therefore, by allowing the users to know the current campaign or event status, it is possible to induce the visitor to visit the website again, and in the case of the shopping mall, the advertisement can be made more effective by inducing the purchase.
  • FIG. 1 is a diagram illustrating a network connection between a user terminal, a campaign server, and an account server according to an exemplary embodiment of the present invention.
  • FIG. 2 is a flowchart illustrating a process performed by a user terminal, a campaign server, and an account server according to an embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating a process of updating a live icon in a user terminal according to an embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a live icon installed on a desktop of a user terminal according to an exemplary embodiment of the present invention.
  • FIG. 5 is a diagram illustrating a live icon installed in a favorite menu and a menu bar of an Internet browser in a user terminal according to an exemplary embodiment of the present invention.
  • FIG. 6 is a diagram illustrating a screen displayed when a live icon is installed on a desktop and a live icon is clicked when a user terminal is a smart phone according to an embodiment of the present invention.
  • FIG. 7 is a diagram illustrating a state in which campaign information stored in a campaign server is input according to an embodiment of the present invention.
  • FIG. 8 and FIG. 9 show that the statistical information is displayed on the settlement unit of the campaign server according to an embodiment of the present invention.
  • the live icon service system 100 of the present invention comprises an account server 110, a campaign server 120, and a user terminal 130. This will be described with reference to Figs. 1 to 9.
  • FIG. 1 illustrates a system for performing a live icon service according to the present invention.
  • the account server 110, the campaign server 120, and the user terminal 130 can communicate with each other through an Internet network.
  • the account server 110 registers / creates an account to be requested by the campaign server 120 and provides a program installed in the user terminal 130 and the campaign server 120.
  • the settlement information from the campaign server 120 is received and stored. That is, the account server 110 is a server that manages a plurality of campaign servers 120, and manages settlement information received from each campaign server 120.
  • the campaign server 120 is a server for updating a live icon installed in the user terminal 130, including information on a campaign advertisement, rather than a website serving a campaign advertisement in the user terminal 130.
  • a website serving a campaign advertisement in the user terminal 130.
  • an operator who operates a website that serves a campaign advertisement may use the same server by managing the campaign server 120.
  • the account server 110 Upon receiving an account request from the account server 110, the account server 110 receives an installation program for installation in the campaign server 120 and the user terminal 130. When the program is installed in the campaign server 120, the campaign is executed. And provides a program for installing a live icon on the user terminal 130 in response to a request from the user terminal 130.
  • the campaign server 120 includes an icon service management unit 121, a campaign information unit 123, and a settlement unit 125.
  • the icon service management unit 121 stores a program for the terminal to transmit to the user terminal 130. [ If there is a live icon update request from the user terminal 130, it is confirmed whether there is a live icon update, and the information about the updated live icon is received from the campaign information section 123.
  • the campaign information section 123 stores campaign information inputted by an administrator, and generates a live icon corresponding to the campaign information. Then, the generated live icon is transmitted to the icon service management unit 121 and transmitted to the user terminal 130.
  • the settlement unit 125 checks the number of times the campaign server 120 has accessed through the live icon installed in the user terminal 130, and uses the statistical information to transmit the statistical information to the account server 110 .
  • the statistical information includes a status in which a program for a terminal capable of installing a live icon is installed in the user terminal 130, a status in which a program for a terminal is deleted, and a status of how a live icon is selected and executed in the user terminal 130 .
  • the user terminal 130 is a terminal installed with a program for a terminal by downloading the program for the terminal from the campaign server 120.
  • a program for the terminal is installed in the user terminal 130
  • the user terminal 130 is provided with a live icon for accessing a specific web page, such as a desktop or a favorite of the internet browser or a menu bar.
  • a live icon for accessing a specific web page, such as a desktop or a favorite of the internet browser or a menu bar.
  • the image of the live icon displays the contents of the current campaign, and when the user terminal 130 is the PC, a speech balloon appears when the user takes the mouse pointer to the live icon.
  • the distance between the pointer and the live icon means that the distance is shorter than a certain distance.
  • the speech bubble may contain a detailed description of the current campaign, and the name of the live icon may also include a brief description of the current campaign.
  • the live icon can display an icon image dynamically, as well as a detailed description of the campaign, or a separate image or dynamic image (such as a flash or GIF file) popped up.
  • the live icon may include sound, and the sound contained in the live icon may play when the pointer is near the live icon.
  • the speech icon may be displayed on the live icon 200 as shown in FIG. And instead of these balloons, dynamic images such as flash can be popped up like speech bubbles, and a description of the campaign may appear. And a sound such as sound or voice is played on the user terminal 130 so that the user can listen to the sound through the speaker. Therefore, the user may have an interest in the live icon 200, and may further curious about the campaign.
  • the live icon in order for the live icon to include the information of the current campaign, the live icon must be continuously updated. That is, the program for the terminal installed in the user terminal 130 continuously communicates with the campaign server 120 to check whether the campaign has been changed or updated information. At this time, when there is updated campaign information, the updated information is received from the campaign server 120 and the live icon is updated. Thus, the live icon installed in the user terminal 130 can display the latest campaign information.
  • the user can know what campaign is currently being performed on the website such as the shopping mall. That is, in a shopping mall or the like where a campaign is carried out, the user can continuously promote the user even when the user does not access the web page, thereby enabling active promotion to the user.
  • the user terminal 130 may be a PC, but may be a notebook, a netbook, a tablet PC, a PDA (Personal Digital Assistant), a smart phone, a handheld ) Any type of terminal, such as PC, IPTV, or smart TV, can be a terminal that can access through the Internet. That is, the user terminal 130 is equipped with a microprocessor so that a program can be installed and operated, and has a predetermined computational capability and is provided with a Code Division Multiplexing Access (CDMA) module, a Bluetooth module, a WiBro, If possible.
  • CDMA Code Division Multiplexing Access
  • a company that provides a live icon service creates an application for service use through the account server 110 using the campaign server 120, and requests an account (S101).
  • the account server 110 registers the account of the provider according to the application of the requested account (S102).
  • the account server 110 When the account is registered, the account server 110 provides a program for the live icon service to the campaign server 120 (S103).
  • the program provided at this time is a program for the server installed in the campaign server 120, 130) is provided.
  • the program for the server is a program installed in the campaign server 120 and an administrator who carries out and manages the campaign inputs the campaign information and manages the campaign information.
  • the server program receives a request for installation of the terminal program from the user terminal 130, and provides a program for the terminal to the user terminal 130. Then, the campaign server 120 completes the preparatory work for providing the live icon service to the user.
  • This series of processes is a process of registering a server in the campaign server 120 (S104).
  • the campaign server 120 operates in an online bookstore that the campaign is prepared.
  • a campaign is determined to be a free shipping service for a certain book category for a certain period of time
  • a web page is provided in the campaign server 120 to guide the kind of books free shipping, And a period of time during which the service is performed.
  • a live icon 200 for simply showing the campaign.
  • the live icon 200 includes URL information of a web page that guides the campaign.
  • a description of the live icon 200 may include a more detailed description of the campaign.
  • the campaign server 120 is prepared to prepare for the campaign guidance as described above.
  • the user accesses the campaign server 120 through the user terminal 130 as needed to perform operations such as acquiring information or purchasing goods, and uses the live icon service provided by the campaign server 120
  • You can download the program for the terminal That is, when the user requests the program for the terminal to the campaign server 120 (S105) to use the live icon service through the user terminal 130, the campaign server 120 transmits the program for the terminal to the user terminal 130 (S106).
  • the terminal program installed in the user terminal 130 installs the live icon 200 as described above, and then updates the live icon 200 repeatedly.
  • the program for the terminal confirms whether the campaign information is updated in the campaign server 120 in step S108. At this time, if the campaign information is updated in the campaign server 120, the terminal program transmits the update information to the user terminal 130 (step 109) do. Then, the program for the terminal updates the live icon 200 (S110).
  • the live icon 200 of the present invention updates the icon periodically or irregularly, although the update is not performed thereafter. That is, when there is a campaign in the campaign server 120, the live icon 200 installed in the user terminal 130 may be provided with a live icon 200 for guiding the campaign. When the campaign is changed, The live icon 200 may be updated.
  • the user can access the campaign server 120 (S111) using the live icon 200 with the updated campaign information. Then, the campaign server 120 can confirm that the user accesses the live icon 200 by using the terminal program.
  • the settlement unit 125 of the campaign server 120 calculates how many user terminals 130 access the campaign server 120 using the live icon 200 at step S112. Then, the calculated information is reported to the account server 110 (S113).
  • the live icon 200 installed in the user terminal 130 is driven as it is (S205). If the live icon 200 is updated, the update of the live icon 200 (S204) . At this time, if there is an update of the live icon 200, the program for the terminal installed in the user terminal 130 requests and updates the updated live icon 200 to the campaign server 120, And updates it with the live icon 200.
  • the live icon 200 is updated in this way, the live icon 200 is driven, and it is confirmed that a certain amount of time has elapsed in the terminal program (S206), and the live icon 200 is checked again do. This is done periodically or irregularly while the terminal program is running.
  • an icon installed in the first user terminal 130 may be provided with an icon that allows access to the main web page while displaying a representative image of the campaign server 120.
  • the terminal program since the terminal program repeatedly checks for updates periodically or irregularly, when the campaign is updated in the campaign server 120, the terminal program updates the icon accordingly.
  • the icon image is changed to an image for guiding the current campaign, and the link is changed to a web page for guiding campaigns other than the main web page of the campaign server 120.
  • the program for the terminal checks it and updates the icon installed in the user terminal 130, so that the icon installed in the user terminal 130 can always display the latest information.
  • FIG. 4 a description will be given of a live icon service being performed in the user terminal 130.
  • a live icon 200 is created on the desktop, and as shown in FIG. 5, a favorite icon of the Internet browser and a live icon (200) is generated.
  • a description of the live icon 200 is displayed as a balloon help.
  • the user can confirm information about the campaign that is currently performed on the corresponding site by activating the Internet browser and checking what campaign is currently being performed without accessing the corresponding web site.
  • the live icon 200 may be created on the desktop and access to the web page displaying the campaign information may be enabled.
  • the program for the terminal repeatedly updates the live icon 200 by confirming that the campaign information is updated.
  • the update information of the campaign information is displayed as shown in FIG. 7, and the duration, description, and icon image of the corresponding campaign are stored.
  • one campaign may be executed at a time, or two or more campaigns may be executed at the same time.
  • the live icon 200 in the user terminal 130 may display information about two or more campaigns alternately.
  • the live icon 200 needs to include information about the image and description of the icon.
  • Each live icon 200 includes URL information.
  • the browser is executed and a web page corresponding to the URL is displayed on the user terminal 130.
  • the live icon 200 includes the title of the live icon 200, the description of the campaign, the duration of the campaign, URL information, and the like, in addition to the image of the icon, . 8 and 9, the settlement unit 125 of the campaign server 120 executes the live icon 200 through the live icon 200 to see how many times the campaign information has been confirmed, As shown in FIG. 9, or can be confirmed on a campaign-by-campaign basis as shown in FIG.
  • the settlement unit 125 of the campaign server 120 may also include the number of times the user has installed the live icon 200 in the user terminal 130 or the number of deletions.
  • the administrator managing the campaign can check the degree of marketing effect of the campaign using the live icon 200 through the statistical data.

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  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne un procédé et un serveur de fourniture d'un service d'icônes animées, lesdits procédé et serveur étant susceptibles de délivrer une annonce publicitaire en utilisant les icônes animées installées sur un terminal d'utilisateur. D'après la présente invention, le procédé de fourniture d'un service d'icônes animées comprend : une première étape au cours de laquelle le signal de mise à jour d'une icône qui contient des informations de campagne est délivré par le terminal d'utilisateur au serveur par le programme d'installation d'une icône sur le terminal d'utilisateur et de gestion de l'icône; une deuxième étape au cours de laquelle il est déterminé si l'icône doit ou non être mise à jour sur la base du signal délivré pendant la première étape; et une troisième étape au cours de laquelle une icône contenant des informations de campagne mises à jour est transmise au terminal d'utilisateur lorsqu'il est déterminé pendant la deuxième étape que l'icône doit être mise à jour. Lorsque l'icône contenant les informations de campagne est sélectionnée, le programme met à jour l'icône sur le terminal d'utilisateur, lui-même connecté au serveur permettant de vérifier une campagne. D'après la présente invention, l'image, le nom et la description d'une icône située dans la barre de favoris ou dans la barre de menus sont continuellement mis à jour, de sorte que les utilisateurs peuvent noter une campagne ou un événement se produisant dans une galerie marchande correspondante sans accéder à Internet.
PCT/KR2011/006911 2010-12-21 2011-09-19 Procédé de fourniture d'un service d'icônes animées et serveur associé WO2012086899A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR20100131766 2010-12-21
KR10-2010-0131766 2010-12-21

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WO2012086899A1 true WO2012086899A1 (fr) 2012-06-28

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KR101494447B1 (ko) * 2013-02-15 2015-02-24 (주)모젯 아이콘을 통하여 광고를 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체

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KR20020087786A (ko) * 2001-05-16 2002-11-23 주식회사 나이스마크 북마크를 이용한 광고 방법

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KR100747663B1 (ko) * 2007-05-04 2007-08-08 주식회사 위즈커뮤니케이션 위젯 실행이 가능한 휴대 단말기 및 대기화면 제어 방법
KR100861659B1 (ko) * 2007-10-30 2008-10-02 주식회사 엘지텔레콤 모바일 시스템의 모바일 위젯 동기화 방법
KR20100040669A (ko) * 2008-10-10 2010-04-20 (주) 와이드픽스 위젯 생성을 통한 분산형 수익분배 시스템 및 방법
KR20100050603A (ko) * 2008-10-21 2010-05-14 삼성전자주식회사 위젯 서비스를 제공하는 시스템 및 그 시스템에서 위젯 정보를 업데이트하는 방법
KR20100113387A (ko) * 2009-04-13 2010-10-21 주식회사 엘지유플러스 위젯정보를 공유하는 이동통신단말기 및 그 방법

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KR101284881B1 (ko) 2013-07-10

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