WO2012075589A1 - Procédé et système d'achat virtuel - Google Patents

Procédé et système d'achat virtuel Download PDF

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Publication number
WO2012075589A1
WO2012075589A1 PCT/CA2011/050764 CA2011050764W WO2012075589A1 WO 2012075589 A1 WO2012075589 A1 WO 2012075589A1 CA 2011050764 W CA2011050764 W CA 2011050764W WO 2012075589 A1 WO2012075589 A1 WO 2012075589A1
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WO
WIPO (PCT)
Prior art keywords
virtual
store
user
product
products
Prior art date
Application number
PCT/CA2011/050764
Other languages
English (en)
Inventor
Fadi Azba
Original Assignee
Fadi Azba
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Fadi Azba filed Critical Fadi Azba
Publication of WO2012075589A1 publication Critical patent/WO2012075589A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0639—Item locations

Definitions

  • the master server module is communicatively coupled to each of the participating store server modules, wherein the master server module is configured to collect and manage data relating to products associated with the plurality of participating stores. In this manner, the master server module provides a master list of all products which are available in the virtual shopping system.
  • the master server module can be configured for interaction with an online customer, thereby providing an online customer with options which may include one or more of product searching, price comparisons, participating store identification and participating store connection, for example redirecting an online user's browser to the website which contains the virtual replica of that participating store.
  • obtaining images comprises capturing images.
  • the images may comprise a frame from a series of images captured periodically at a given frame rate or it may be a still image comprising a single frame. Accordingly, the images may be obtained from an image-capturing device such as a still camera, video camera, infra-red camera or the like.
  • the image may be captured in a suitable image format as would be readily understood by a worker skilled in the art. Formats for capturing images may include raw image formats, Joint Photographic Experts Group File (JPEG) and the like for still and video images and interlaced and progressive scanning formats for digital video images.
  • JPEG Joint Photographic Experts Group File
  • Using the master product database can provide a means for managing the inventory of entire virtual shopping system including the plurality of participating stores, and can also provide a means for searching and/or identifying potential products for a customer even when those products are not in the specific virtual store that the online user would be shopping.
  • the product presentation devices in the live video feed of the store are replaced by the virtual replicas previously created thereof.
  • the aisle in the video feed is replaced by the virtual replica of that shelf.
  • the live video feed will have an aisle of the physical store that is stocked with inventory (at the physical store), this aisle of the physical store is replace in the video feed with a virtual replica of the aisle, wherein this virtual replica of the aisle is empty, such that the virtual replicas of the products can be added to the virtual replica of the aisle for subsequent presentation to an online customer that enters the virtual store.
  • the virtual products, virtual product presentation devices and store images are stored in a database, namely the specific participating store server module and the master server module.
  • the association between virtual products and virtual product presentation device is based at least in part on the configuration of products on the product presentation devices in the physical store.
  • User input received may comprise input to enable navigation through the store, for example, mouse clicks or drags to move through an aisle.
  • a virtual user browsing the virtual store would be enabled to make only those movements through the virtual store that a shopper in the physical store would be allowed to make. For example, a user of the virtual store would be able to walk up and down the aisles but not through the cabinets or shelves in an aisle.
  • User input received may comprise input to enable interaction with a virtual product presentation device.
  • a user may be enabled to use mouse clicks to open a virtual cabinet door housing virtual products.
  • User input received may comprise input to enable user interaction with one or more virtual products, for example, mouse click to select a virtual product for purchase.
  • a user can select a product and put it into a virtual shopping cart, exemplarily by clicking on the product and dragging it into the shopping cart.
  • a user may be able to place an item on hold, for example, by clicking on a "hold" icon displayed on the screen or that appears when the cursor is rolled over a virtual product or a specific region of the virtual product. The virtual product on hold may then be removed from virtual shelf.
  • user input may be received to ask for a store representative regarding a particular virtual product.
  • received user input may enable a user to examine a virtual product, for example, rotate it to view from different directions.
  • user input may be received to opening of a packaged virtual product and viewing the virtual product inside.
  • product information is displayed on the display screen.
  • Product information may include one or more pieces of information such as price, dimensions, weight, colour options, product reviews, link to the manufacturer website, and the like.
  • the method further comprises enabling a plurality of users to shop together in the same virtual store.
  • navigation through the virtual store may be controlled by one of the plurality of users.
  • one of the plurality of users may select one of the plurality of users as the "shopper" for controlling navigation through the virtual stores.
  • a plurality of users shopping together are presented the same view of the virtual store and virtual products.
  • the plurality of users shopping together are presented the same virtual store presentation device but be able to view different virtual products.
  • the system further comprises providing a virtual cash counter.
  • the virtual cash counter is a virtual replica of the cash counter in the physical store and is staffed by the cashier at the physical store. Accordingly, live images of the cashier may be provided to the user at the virtual cash counter. The live images may be obtained by means of a camera with a camera associated with the cash counter.
  • the real cashier at the physical cash counter may further comprise a screen where they can view and have an interactive video chat with the user of the virtual store.
  • the cashiers at the virtual cash counters are located remotely from the physical store, at a call center, for example, and are dedicated to serving the virtual users only.
  • a user of the virtual store can thus select a virtual product, place it in the virtual cart and wheel it to the cash counter for payment.
  • the user enters the relevant financial information into a user input area configured to enable transactions related to purchases.
  • the payment is made using a general credit card, debit card or other prepaid card.
  • purchases are made using a proprietary card and payment system.
  • purchases from the virtual store are enabled using a card reader connected to the computer, the card reader configured to read a card which may be a general or proprietary credit, debit or prepaid card.
  • a proprietary card reader connected to the user's own computer with a proprietary card has the advantage of greater ability to prevent fraud.
  • the corresponding physical product may be obtained by having it delivered to the user or by the user picking it up from the physical store.
  • the method further comprises use of a proprietary payment system for purchases of products from the virtual stores.
  • the proprietary payment system comprises a prepaid card, a credit card or a debit card.
  • the proprietary payment system is associated with the affiliate network.
  • the proprietary payment system is associated with the primary store of the affiliate network.
  • the proprietary payment system may use appropriate security and authentication means for conducting transactions such as smart chips, pin, passwords, biometric identification and the like.
  • appropriate security and authentication means for conducting transactions such as smart chips, pin, passwords, biometric identification and the like.
  • a worker skilled in the art will be familiar with suitable systems for conducting secure transactions.
  • Appropriate encryption protocols may additionally be used to ensure privacy and security of information being transferred.
  • the proprietary payment system and card may be associated with a loyalty program as will be readily understood by a worker skilled in the art.
  • the proprietary payment system and card may be used for sales and marketing data. For example, data related to purchases made using the proprietary card and system such as number of items purchased, purchase time of day, manufacturer brand and the like may be tracked.
  • the proprietary payment method may be implemented using a payment system comprising a proprietary card reader communicatively linked with the user's computer.
  • the proprietary card reader may be purchased or rented by the user.
  • the proprietary card reader may be included as part of the membership fees associated affiliate network membership.
  • a sales agent may appear on the display screen.
  • the sales agent may additionally be able to see and hear the user in order to have a live video interactive chat.
  • the sales agent may be able to answer the user's questions, recommend and perform demonstrations of products.
  • the sales agent may be enabled to finalize the sales by accepting payment and enabling the user to obtain the product in the manner specified by the user.
  • the system further comprises a means for projecting an image of one or more products into the user' s location.
  • the image can be an image, such as a two-dimensional image projected onto a surface such as a wall, mannequin, model, or the like.
  • the projected image may further be life-sized.
  • the image can be a three-dimensional or two-dimensional holographic image. Alternatively the image may be non-holographic.
  • a projected image generating device such as a hologram generating device, communicatively linked to the customer's computer is accordingly provided to enable the projection.
  • a customer may use a projected image generating device to project clothing onto a wall, onto a mannequin, onto a projection area incorporated with one or more mirrors allowing the customer to see parts of themselves, or even onto a person such as the customer themselves.
  • a customer may use a projected image generating device to project pieces of furniture into parts of a room to see how they will look.
  • a mobile handheld projector may comprise one or more motion sensors operatively coupled to the image projection components, such that, when the handheld projector is pointed in various directions, the projected image is varied accordingly.
  • different parts of a large image may be projected at different times. For example, for an image of a table projected on a wall, the user may point the handheld projector at the lower left corner of the wall to see the lower left corner of the table, and move the handheld projector upward and across to trace out the remainder of the table image presented in its real size. Zooming in on details, projecting different sides of an object, and the like, may similarly be enabled by moving the handheld projector accordingly.
  • the virtual representation of the stores in the virtual store location may be indicative of them being a participating store.
  • the virtual representations of participating stores in the virtual representation of the store location may be highlighted to indicate their inclusion in the virtual shopping system, and thus could be virtually entered by the online customer.
  • a user browsing a virtual store location may enter the store upon selecting the virtual store, exemplarily by double-clicking on the virtual store representation in the virtual store location.
  • the virtual representation of the store location i.e. exterior context and surroundings of the store
  • evolves to a representation of the store i.e. interior of the virtual store
  • a virtual store location may be indicative of the real-time activity in the vicinity of the physical store.
  • the virtual representation of the physical store location may comprise real-time images of activity in the vicinity of the physical store.
  • activity such as vehicle traffic, pedestrian traffic and the like that would be visible to a person present in the vicinity of the physical store at that time, which in some embodiments can be captured by one or more cameras positioned in the vicinity of the physical store.
  • the generated virtual objects associated with the products and aisles and shelves and other presentation devices will be displayed on the administration panel in the inventory/ails section 501 which can provide a store owner or manager to select and drag the virtual object into the store section 502 or out of the store section 502, thereby providing a means for the organization of the virtual store layout that will be visible to the online customer.
  • the inventory/ails section 501 of the administration panel includes each of the virtual replicas creating, for example products, aisles, shelves and other fixtures.
  • the inventory/ails section 501 provides a store owner or manager the ability to select one or more of the virtual replicas for insertion into the store section 502, thereby creating the setup of the virtual store.
  • the virtual shopping system can provide one or more searching options, which can be dependent on who wishes to perform the searching.
  • an online customer can be provided with the ability to search for products in a particular participating store, or can be provided with the ability to search for a particular product without a store limitation.
  • a customer can be provided with the ability to search for particular types of stores which may be associated with the virtual shopping system.
  • this searching ability can be provided by the associated particular store server module or alternately provided by the master server module, wherein which server module performs the functionality may be determined by "where" the customer is, for example in the virtual store.
  • this search will be performed by the master server module.
  • the search may be related to one or more products, one or more stores or both. Accordingly, a search feature and functionality may be provided.
  • a user may perform a search by entering text into a search box provided on the screen. For example, a user may conduct a search for a particular product such as olive oil from a particular producer.
  • the user may be presented with a list of virtual stores where the product is available and can select from the list to be taken to the selected virtual store for browsing and optionally purchasing.
  • the user may be automatically redirected to the virtual store where the searched product is available.
  • the user may be redirected to the particular presentation device in the virtual store associated with the searched product.
  • participant stores when a client is referred to an affiliate store that is presented on a street set up, participant stores will show as previously discussed above, and the referred-to store will be highlighted in a different color or manner to identify it from the other participating stores. This identification of the recommended affiliate store can help competition and result in competitive honest online pricing.
  • one or more stores may be recommended to a user or customer.
  • one or more products may be recommended to a user.
  • the method further comprises keeping track of the traffic within the affiliate network. Traffic from one store to another is tracked.
  • the traffic log is used to calculate compensation to various entities, for example the recommending store.
  • the customer can navigate through a mouse pad or other control device turn left/right look at the aisles.
  • the online users will see shoppers who are in the real store, which is being virtually represented to the customer.
  • a customer may have to wait to examine certain products in instances where another physical user is standing in front of the item of interest, as is similar to being in a real life situation.
  • section names can be displayed to simplify navigation.
  • zoom features will be implemented such that a customer can pick up a product, ask to speak to a sales representative, or complete shopping transaction and pay at the cashier.
  • a user can open cabinets and interact with other accessible fixtures at a store, where these cabinets or other accessible fixtures have been virtualized for presentation to the customer.
  • a customer can selectively ask to speak to a customer care counter to return an item or get a return mailing address for shipping back a previously purchased product back.
  • the customer upon leaving the virtual store, the customer can see displayed on the screen a street view or mall view associated with that store. In embodiments, this street view or mall view can be exactly what a customer would see upon leaving the physical store associated with the virtual store.
  • the communication between the master server module and the plurality of participating store server modules can be performed over a closed communication network.
  • the communication is performed over a public communication network, wherein the communications are provided with a level of security, for example communications can be encrypted.
  • the storage module of the master server module in association with the one or more processing module thereof can be configured in a manner to enable searching of the stored data, for example for product searching by one or more participating store owners or an online customer or both, other search queries relating to participating stores or affiliate stores or the like.
  • the master server module further comprises one or more output devices and one or more input devices, for example for interaction with a user thereof.
  • interaction with the master server module can be provided by an appropriately configured communication network and associated software applications operating on the master server module and the computing device communicating therewith.
  • the participating store server module comprises a processing module for performing the one or more tasks assigned thereto, a communication module for communicatively coupling, when required, the participating store server module to a customer computing device and/or the master server module, and a storage module configured for storing data representative of the products available in the associated virtual store, and optionally both the physical store and the virtual store.
  • the storage module is further configured for storing data representative of the virtual store, for example product positioning and layout and the like.
  • the storage module in association with the processing module can be configured in a manner to enable searching of the stored data, for example for virtual store creation, or product searching by a store owner or an online customer or both.
  • the participating store server module further comprises one or more output devices and one or more input devices, for example for interaction with a user.
  • the participating store server module is configured to collect and manage data relating to products associated with the participating store associated therewith.
  • the participating store server module is further configured to generate a virtual replica of the associated physical store for subsequent presentation to a customer upon request.
  • the participating store server module further comprises a means
  • FIG. 9 illustrates a system for presenting a virtual store based on acquired images of a physical store, in accordance with embodiments of the present technology.
  • the system comprises one or more image capture devices 910 such as cameras configured to acquire images of at least a physical store 912 and products 914 to be sold by the virtual store (and optionally also by the physical store). Images of product presentation devices, such as store shelves 916, may also be acquired.
  • the image capture devices 910 may provide a stream of real-time images, a set of previously recorded images, or a combination thereof.
  • Previously recorded images such as images of products, images of empty product presentation devices, and images of empty physical store aisles, may be recorded in one or more appropriate databases, depicted in FIG.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Processing Or Creating Images (AREA)

Abstract

La présente invention porte sur un procédé et un système permettant de mettre en œuvre un environnement d'achat virtuel réaliste. Un ou plusieurs magasins participants (22, 24, 26) sont recréés sous la forme d'une réplique virtuelle d'un magasin physique réel. Des images de la réplique virtuelle sont présentées à un acheteur en ligne. Dans certains modes de réalisation, la réplique virtuelle peut au moins en partie être générée à partir d'un flux vidéo "en temps réel" provenant du magasin physique, des éléments de l'image, par exemple les produits, étant convertis en objets virtuels, qui peuvent être sélectionnés par le client au cours du processus d'achat. Dans certains modes de réalisation, des images de produit sont obtenues (110), des images de magasin comprenant des dispositifs de présentation de produits sont obtenues (120), les images sont traitées de façon à générer des produits virtuels et des dispositifs de présentation de produits virtuels (130), et le magasin virtuel interactif est généré (140) et présenté (160). Un module de serveur maître (10) peut être utilisé de façon à diriger l'utilisateur vers divers magasins participants.
PCT/CA2011/050764 2010-12-09 2011-12-09 Procédé et système d'achat virtuel WO2012075589A1 (fr)

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US42156310P 2010-12-09 2010-12-09
US61/421,563 2010-12-09

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WO2012075589A1 true WO2012075589A1 (fr) 2012-06-14

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Cited By (8)

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WO2013192291A1 (fr) * 2012-06-19 2013-12-27 Leo Burnett Company, Inc. Expérience promotionnelle de réalité virtuelle
WO2014071248A1 (fr) 2012-11-02 2014-05-08 Nant Holdings Ip, Llc Procédés et systèmes de gestion de planogrammes virtuels
WO2014112932A1 (fr) * 2013-01-15 2014-07-24 Johansson Ulla Environnement commercial virtuel
US20140214629A1 (en) * 2013-01-31 2014-07-31 Hewlett-Packard Development Company, L.P. Interaction in a virtual reality environment
EP2816520A1 (fr) * 2013-06-17 2014-12-24 Spreadtrum Communications (Shanghai) Co., Ltd. Procédé pour échanger des données entre la plate-forme d'achats en trois dimensions et la plate-forme externe
US10600100B2 (en) 2016-09-07 2020-03-24 Walmart Apollo, Llc Apparatus and method for providing item interaction with a virtual store
CN111182278A (zh) * 2018-11-09 2020-05-19 上海云绅智能科技有限公司 一种投影展示管理方法及系统
US11079896B2 (en) 2015-12-29 2021-08-03 Emd Millipore Corporation Interactive system and method of instrumenting a bio-manufacturing process

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US6026376A (en) * 1997-04-15 2000-02-15 Kenney; John A. Interactive electronic shopping system and method
WO2001086533A1 (fr) * 2000-05-10 2001-11-15 Kim Sug Bae Systeme de commerce electronique et procede d'utilisation d'images en temps reel d'un centre commercial en ligne sur internet
WO2002005215A1 (fr) * 2000-07-11 2002-01-17 Alberto Sollberger Base de donnees de paysage virtuel en 3d
US7574381B1 (en) * 1999-08-06 2009-08-11 Catherine Lin-Hendel System and method for constructing and displaying active virtual reality cyber malls, show rooms, galleries, stores, museums, and objects within

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Publication number Priority date Publication date Assignee Title
US6026376A (en) * 1997-04-15 2000-02-15 Kenney; John A. Interactive electronic shopping system and method
US7574381B1 (en) * 1999-08-06 2009-08-11 Catherine Lin-Hendel System and method for constructing and displaying active virtual reality cyber malls, show rooms, galleries, stores, museums, and objects within
WO2001086533A1 (fr) * 2000-05-10 2001-11-15 Kim Sug Bae Systeme de commerce electronique et procede d'utilisation d'images en temps reel d'un centre commercial en ligne sur internet
WO2002005215A1 (fr) * 2000-07-11 2002-01-17 Alberto Sollberger Base de donnees de paysage virtuel en 3d

Cited By (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013192291A1 (fr) * 2012-06-19 2013-12-27 Leo Burnett Company, Inc. Expérience promotionnelle de réalité virtuelle
US10762470B2 (en) 2012-11-02 2020-09-01 Nant Holdings Ip, Llc Virtual planogram management systems and methods
US10198712B2 (en) 2012-11-02 2019-02-05 Nant Holdings Ip, Llc Virtual planogram management systems and methods
US11887054B2 (en) 2012-11-02 2024-01-30 Nant Holdings Ip, Llc Virtual planogram management systems and methods
US11488104B2 (en) 2012-11-02 2022-11-01 Nant Holdings Ip, Llc Virtual planogram management systems and methods
US9336508B2 (en) 2012-11-02 2016-05-10 Patrick Soon-Shiong Virtual planogram management, systems, and methods
US9430752B2 (en) 2012-11-02 2016-08-30 Patrick Soon-Shiong Virtual planogram management, systems, and methods
WO2014071248A1 (fr) 2012-11-02 2014-05-08 Nant Holdings Ip, Llc Procédés et systèmes de gestion de planogrammes virtuels
US9953288B2 (en) 2012-11-02 2018-04-24 Nant Holdings Ip, Llc Virtual planogram management systems and methods
US9536218B2 (en) 2012-11-02 2017-01-03 Patrick Soon-Shiong Virtual planogram management systems and methods
WO2014112932A1 (fr) * 2013-01-15 2014-07-24 Johansson Ulla Environnement commercial virtuel
US20140214629A1 (en) * 2013-01-31 2014-07-31 Hewlett-Packard Development Company, L.P. Interaction in a virtual reality environment
EP2816520A1 (fr) * 2013-06-17 2014-12-24 Spreadtrum Communications (Shanghai) Co., Ltd. Procédé pour échanger des données entre la plate-forme d'achats en trois dimensions et la plate-forme externe
US11079896B2 (en) 2015-12-29 2021-08-03 Emd Millipore Corporation Interactive system and method of instrumenting a bio-manufacturing process
US10600100B2 (en) 2016-09-07 2020-03-24 Walmart Apollo, Llc Apparatus and method for providing item interaction with a virtual store
CN111182278A (zh) * 2018-11-09 2020-05-19 上海云绅智能科技有限公司 一种投影展示管理方法及系统

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