WO2012049342A1 - Système de sondage d'auditoires et de moyens - Google Patents

Système de sondage d'auditoires et de moyens Download PDF

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Publication number
WO2012049342A1
WO2012049342A1 PCT/ES2011/000299 ES2011000299W WO2012049342A1 WO 2012049342 A1 WO2012049342 A1 WO 2012049342A1 ES 2011000299 W ES2011000299 W ES 2011000299W WO 2012049342 A1 WO2012049342 A1 WO 2012049342A1
Authority
WO
WIPO (PCT)
Prior art keywords
surveys
stage
panelist
mobile
television
Prior art date
Application number
PCT/ES2011/000299
Other languages
English (en)
Spanish (es)
Inventor
Luis Delgado Perez
Aníbal GARCIA-AMUZARA SALVADOR
Original Assignee
Insights For Tv, S.L.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Insights For Tv, S.L. filed Critical Insights For Tv, S.L.
Publication of WO2012049342A1 publication Critical patent/WO2012049342A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/41—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
    • H04H60/43—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/41—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas
    • H04H60/44—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space, i.e. broadcast channels, broadcast stations or broadcast areas for identifying broadcast stations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/76—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet
    • H04H60/81—Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet characterised by the transmission system itself
    • H04H60/90—Wireless transmission systems

Definitions

  • the present invention relates to an audience and media investigation system, which provides essential novelty characteristics and notable advantages over the known and used means for the same purposes in the current state of the art.
  • the invention develops a system of investigation of audiences and media, also susceptible of application for the purpose of analysis and advertising research, which uses a mobile device, such as a mobile phone or the like, as a basis for recording the consumption of TV of a person and for sending surveys to that person, surveys that you can answer and send from the same mobile device.
  • a mobile device such as a mobile phone or the like
  • interested entities TV networks, advertisers, media agencies, agencies and public entities etc.
  • an ad hoc research service with panel that allows to combine in the same study the knowledge of real consumption of a panelist's television, the in-depth knowledge of said panelist through previous profile surveys, and the response to surveys sent to his mobile phone within a few moments of the display of TV content on his part.
  • the system allows new advertising efficiency analysis methodologies and in general any type of research that requires in-depth knowledge of the behavior of the different segments of the population against the population to be developed. television.
  • These new analysis methodologies will be based on the unique character in the market offered by the "Insights for TV" technology platform in terms of the possibility of carrying out coincidental research based on the non-declarative knowledge of panelist TV consumption, in the univocal identification of the individual by the use of their mobile devices, and in the ability to send surveys to mobile devices of panelists using TV consumption as a sampling selection variable (among many other possible selection criteria).
  • the system of the invention is innovative in technology, developing a platform that records television consumption as well as sending / receiving surveys in real time through the user's mobile device, as well as in service, offering a new service in the market which will allow to analyze the objective and subjective variables of the television context to support decisions on media planning and advertising strategies on television, among other very different types of research that can benefit from the knowledge of the real consumption of TV from a panel.
  • the system provides for the implementation and deployment of a technological platform that has the following main elements:
  • the work tool for system administrators will be a control and management center or "Back Office", based on a web application from which they can manage a specific panel and all the information related to it, as well as the surveys that must be Send to panelists.
  • a communications server is used to send devices mobile the information they need (such as questions from a survey, a new DTT channel that has been created, etc.) and receive from them the return information (such as television consumption, survey responses, changes in channel settings, etc.).
  • This communications server has a generic interface for bi-directional communication since it will be used by different devices, since in addition to the different versions of the application for mobile devices it will also be used by a public portal to offer specific information to a panelist, manage the whole process of attracting new panelists and to publish surveys on the portal and send back the answers to them.
  • the scope of the invention is within the industrial sector dedicated to the provision of media for advertising research, audiences and media.
  • the system developed by the present invention is in line with the evolution forecasts of the Market Studies Sector of the Spanish Association of Market, Marketing and Opinion Studies (AEDEMO), and also with the change in the Value Chain in the business television.
  • AEDEMO Spanish Association of Market, Marketing and Opinion Studies
  • the system proposed by the invention comprises a technological platform that includes known components such as a Database Manager and the statistical analysis solution, such as the Microsoft® SQL Server and the SAS® Business Guide, integrated into own developments.
  • the platform proposed by the invention provides, on the one hand, a completely new development from the technological point of view, which allows the television consumption to be registered by using the panelist's mobile devices as a remote control of its TV content receiving devices, as well as the real-time management of the sending of surveys to mobile devices, and on the other hand, it allows innovating in the service through the creation of new analysis methodologies, the main differentiating aspects of the service being the immediacy in the sending of surveys from the broadcasting of a certain content on TV, and the variable of the real TV consumption that can be used as a sample selection criterion and as an analysis variable.
  • the system has a control and management center (usually known as "Back Office"), connected to a database to store all the information related to the panelists'activity; a communication device held and owned by the panelist, with an application installed in it, such as a PDA device, a mobile phone, a mobile media player or similar, through from which said panelist receives the information and / or surveys sent from the control and management center via 3G connection or WIFI connection among others, and sends the responses to said surveys as well as the TV consumption made by the panelist; an IR signal emitting device capable of communicating with the application installed in the panelist's device via a Bluetooth connection or similar, and receiving from the mobile application (adapted for TV devices present in the panelist's home) the IR signals to be emitted to control various functions (on / off, channel change, volume adjustment, etc.) of TV devices (televisions, DTT desires, desires payment platforms, etc.); a survey portal and panel management on the Internet, responsible for the management related to the registration of panelists and their loyalty
  • Figure 1 shows a general scheme of a technological platform deployed for measuring television consumption and sending and receiving surveys
  • Figures 2 to 5 show flow charts illustrative of applications corresponding to system processes associated with the functions of panelist registration, creation of surveys, modification of surveys and reception / answering of surveys, respectively.
  • the panelists 5 have mobile devices 6, which, as mentioned above, can consist of a PDA device, a mobile phone, a media player or another of a similar nature, in which they receive the information and / or surveys from the control and management center or back office 1, through a 7 'connection of 3G or WIFI type, while panelist 5 is capable cited to act on a television set 7 for the measurement of TV consumption, with the use of a mobile device 6, for the purpose of performing control operations of the device such as on / off, channel change, volume adjustment , etc., with the help of an infrared device 8 in connection with mobile device 6 via Bluetooth.
  • mobile devices 6 which, as mentioned above, can consist of a PDA device, a mobile phone, a media player or another of a similar nature, in which they receive the information and / or surveys from the control and management center or back office 1, through a 7 'connection of 3G or WIFI type, while panelist 5 is capable cited to act on a television set 7 for the measurement of TV consumption, with the
  • an administrator 9 can manage the entire platform through the back office 1, for which it uses SAS analytical software that allows statistically exploiting both the responses to the surveys and the consumption of TV.
  • the SAS directly accesses the system database, for the purpose of statistical analysis of the information.
  • each of the components described provides the system with a set of functionalities that will be described below.
  • back office 1 in combination with database 2, you can perform all management operations related to panelists, users, surveys, equipment, channels, alerts or incidents, among others;
  • the public website 4 allows a panelist 5 to request registration, and also provides a private area to offer specific information to a panelist, manage the entire process of attracting new panelists, respond to surveys or redeem points;
  • the communication server 3 constitutes a communication interface with the database 2 and with the back office 1, and also allows the automatic sending of emails to the mobile devices 6 of the panelists 5, the sending of surveys or the automation of tasks .
  • mobile devices 6 incorporate an application specifically designed for them, which enables them to receive information from the system and send it back through the communication server 3. More Specifically, the application incorporated in mobile devices 6, available on the other hand for different types and models of devices, allows them to replace the conventional remote control for TV 7, and is also operative to effectively record the consumption of television, show you find and store the answers, and communicate with the communication server 3 for the reception and sending of information.
  • Figure 2 is related to the panellist scenarios, and in particular reflects the registration process of a panelist.
  • the application presents to the panelist a form in stage 11, so that it is duly filled in with your personal data and equipment data (mobile device, TV device and desire, among others), being the discharge managed to through the web portal 4 or through the back office 1.
  • your personal data and equipment data mobile device, TV device and desire, among others
  • stage 12 the reception and storage of the data is carried out and in stage 13 the procedures are executed, assigning a social class to the candidate to the panel according to the information that there is provided during the completion of the form in stage 11, in particular its level of studies and employment status.
  • stage 14 it is determined, through back office 1, whether the panelist is valid or not so that if the panelist is not valid, the system advances to stage 15 where the data is stored of the panelist in case he has given his agreement, and in case he has not done so, the system advances to stage 16 where the data is deleted and the process ends in step 17.
  • stage 14 If, on the contrary, in stage 14 it has been determined that the candidate is valid, the process proceeds to stage 18, proceeding to the generation and sending of a provisional key or password by means of an e-mail.
  • the panelist is shown the contract with all the clauses related to the description of his collaboration, his obligations and rights, so that the panelist will confirm if he accepts the contract or if he does not.
  • the process proceeds to stage 15 where the data is stored or deleted in stage 16, as described above, and the process ends in stage 17; if, on the contrary, the panelist accepts the contract in stage 19, the process proceeds to stage 20, automatically generating an SMS with a link sent to the mobile application, for download and installation on the mobile device 6 of the panelist. Then, in step 21, the process determines whether or not the installation has been performed. If not, the process determines the creation of an installation incident in stage 22, so that if this incident is resolved, stage 23, the process returns to the installation stage 21 performed, while if it is not resolved, the The system advances to stage 15 where the panelist's data is saved, or sent to stage 16 of data deletion and termination of the process in stage 17.
  • stage 24 the sending of an IR emitter 8 to the panelist is determined.
  • the issuer of IR is responsible for facilitating the connection, via Bluetooth, with the mobile device 6 of the panelist, to allow the panel to receive the IR signals to be emitted, and thus control the panelist's TV equipment.
  • step 25 it is verified that the connection between the IR emitter and the mobile device is possible. If it is not, the process proceeds to step 26, where the existence of a connection issue is declared, and if it is not resolved, the system advances to step 15 to save the panelist data or if necessary, delete said data in stage 16 and terminate the process in stage 17. If the incident can be resolved, stage 27, the process returns to stage 25 of connection between IR emitter and mobile device, advancing the process until stage 28 in which the panelist is activated and is assigned, for example, a number of welcome points; From that moment on, the panelist can be part of the samples of the studies carried out, and therefore receive surveys on his mobile device 6; The process ends successfully in stage 29.
  • stage 31 the characteristics of the survey to be carried out are defined, determining the parameters of the study and the parameters of the survey.
  • stage 32 of shipment planning is executed, determining characteristics such as the number of people to whom the survey is to be sent, the condition that is due meet for the shipment, and the date on which the shipment will occur.
  • step 33 the type of promotion associated with the survey is defined, assigning for example a number of extra points over the total of the survey in case predetermined conditions are met (for example, the response time), executing the creation of the promotion in stage 34, and in stage 35 it is determined whether more shipments should be made, for which the continuous monitoring carried out in the back office on the responses received is used, in order to decide when and to whom They must make new shipments. If the answer is yes, the system returns to stage 32 of shipment planning, while otherwise, the system advances to step 36 of interrogation on the existence or not of TV consumption criteria.
  • stage 38 the process proceeds to stage 38 in which the number of panelists that meet all the criteria of the sample is validated, while in the affirmative case, the process proceeds to stage 37 where it is determined whether, existing criteria of consumption, that criterion is known, in which case the process also advances until said step 38 of validation of objective population, or if said criterion is not known in which case the process advances until step 43 of calculation of preliminary objective population, that is , determination of the number of panelists that meet all the criteria of the sample except the consumption criteria.
  • step 39 of the process a comparison is made between the population of panelists that according to stage 38 meet all the selection criteria versus the sample size, so that if the number of panelists that meet all the conditions is smaller than the sample size, the study cannot go ahead and the process ends in step 48; If, on the contrary, the comparison shows that the population of panelists is higher than that of the sample, the program validates the target population of the shipment in stage 40, executing the shipments in stage 41, for the purpose of receiving / answering the survey in stage 42. Following the opposite branch of the diagram, from stage 43 of preliminary determination, The process performs in step 44 a comparison between the number of preliminary objective population and the required sample size.
  • step 48 If the preliminary objective population is below the required sample size, the process ends in step 48, while if the preliminary objective population is larger than the required sample size, the process proceeds to step 45 where planning is performed. of discharge of consumption, defining the date and time in which there should be an automatic discharge of consumption of all panelists that are currently connected. These downloads are totally transparent to the panelist. Then, in step 46, the discharge of consumptions is executed, so that once the consumption data has been received, step 47, the system advances to step 38 of calculation of validated objective population, from which the process of The way explained above.
  • the selection of shipments is carried out by random selection of a number of panelists within the target population, whose number of selected panelists is equal to the number identified in the shipment; the questionnaires are 6 of the randomly selected panelists are sent to mobile devices.
  • step 49 the action of modifying the survey is executed, which includes modifying common parameters (for example, sample size), shipments and their associated promotions, sample selection criteria, etc.
  • stage 51 the system advances to stage 51 where it is questioned about the existence of consumption criteria, so that from that stage, depending on the negative or affirmative response, according to Correspondingly, the process continues between steps 52 to 63 following the same criteria that have been explained for the set of stages 37 to 48, respectively, of the flow chart of Figure 3. This description is not going to be performed again, by reasons for brevity
  • FIG. 5 a flow chart illustrating the process of answering the surveys received by the panelists has been illustrated. For this, it is necessary that panelist 5 be in a validated state in accordance with the processes explained above. From the initial stage 64, the panelist can start the application in stage 65 to answer the survey from the portal 4 or from the mobile device application 6. If there is a new survey, it will be indicated in the application, so that a message will be sent to the panelist's mobile 6, but will only appear during a connection.
  • step 67 determines the receipt of the questionnaire related to it, while if the answer is negative, the panelist selects in the stage 68 any pending survey that has not expired (in mobile device 6 of panelist 5 only the pending surveys that have not expired appear), and after reading the questions in stage 69, and answering the questions in stage 70, you can proceed to save the questionnaire in stage 71, storing the answers or the progress of the survey and the time elapsed in stage 72 and ending the answer in stage 83. If, in stage 71 the panelist decides not to save the questionnaire, the The process progresses to stage 73 where the completion of the questionnaire is assessed.
  • step 69 the process returns to step 69 of reading the questions, while if the questionnaire is determined to be finalized, it is assessed whether it should be sent or not in step 74; if not, the process proceeds to step 72 of storing responses, survey progress and elapsed time, and from here to stage 83 of completion of the process, while if so, the process advances to stage 75 where Determine if the survey was able to expire while the panelist was answering it.
  • the process eliminates the panelist's mobile survey in stage 76, while in case the survey has not expired, the process proceeds to step 77 to store the responses in database 2, and in stage 78 the validity of the survey is analyzed, so that if the result is an invalid survey, the invalid status of the survey is determined in stage 79 and progress is made to stage 83 of completion of the process; yes, on the contrary, it is considered a valid survey, it is advanced until stage 80 where it is assessed if there is any associated promotion, so that in case there is no promotion, the process advances until stage 82 of assigning survey points to the panelist, and from this stage until the end of the process in stage 83; in case there is any associated promotion, the process advances to stage 81 where the points corresponding to the promotion are calculated, and from here to stage 82 of assigning points, where the sum of the survey points is made and the points of the promotion to be assigned to the panelist, then completing the process in step 83.

Abstract

La présente invention concerne un système de sondage d'audiences et de moyens qui permet d'enregistrer l'usage de télévision au moyen de dispositifs mobiles des membres du panel, ces dispositifs mobiles pouvant servir de commande à distance pour leurs dispositifs récepteurs de contenus TV, et qui permet de gérer en temps réel l'envoi d'enquêtes aux dispositifs mobiles et la réception des réponses envoyées depuis ces derniers. Le système utilise une plate-forme technologique constituée par un centre de gestion et de commande (arrière-guichet), une base de données, un dispositif de communication mobile détenu par chaque membre du panel qui se connecte à l'arrière-guichet à l'aide d'une connexion 3G ou WIFI, un émetteur IR qui relie les signaux de commande envoyés depuis le dispositif mobile jusqu'à l'appareil de TV, un portail d'enquêtes sur Internet et un serveur de communications.
PCT/ES2011/000299 2010-10-15 2011-10-15 Système de sondage d'auditoires et de moyens WO2012049342A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ES201001328A ES2380475B1 (es) 2010-10-15 2010-10-15 Sistema de investigación de audiencias y medios.
ESP201001328 2010-10-15

Publications (1)

Publication Number Publication Date
WO2012049342A1 true WO2012049342A1 (fr) 2012-04-19

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PCT/ES2011/000299 WO2012049342A1 (fr) 2010-10-15 2011-10-15 Système de sondage d'auditoires et de moyens

Country Status (2)

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ES (1) ES2380475B1 (fr)
WO (1) WO2012049342A1 (fr)

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999033206A1 (fr) * 1997-12-23 1999-07-01 Nielsen Media Research, Inc. Systeme de mesure d'audience comprenant un combine mobile et une station de base
EP1026847A2 (fr) * 1999-01-26 2000-08-09 Lucent Technologies Inc. Méthode et dispositif pour la collecte des données de mesure d'audience en temps-réel et dispositif pour la collecte de réponses à des sondages concernant la programmation audiovisuelle
WO2001073720A1 (fr) * 2000-03-24 2001-10-04 Tvcompass Ltd. Interface de telecommande permettant de convertir des signaux de telecommande radio en signaux de telecommande infrarouge
US20020083043A1 (en) * 2000-11-30 2002-06-27 Tetsuo Hoshi System for acquiring and analyzing personal profile data and providing the service of delivering various information
WO2002080470A2 (fr) * 2001-03-28 2002-10-10 International Business Machines Corporation Adaptateur et procede de communication
US20040111738A1 (en) * 2001-03-20 2004-06-10 Anton Gunzinger Method and system for measuring audience ratings
US20070011040A1 (en) * 2003-10-17 2007-01-11 Wright David H Portable multi-purpose audience measurement system

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999033206A1 (fr) * 1997-12-23 1999-07-01 Nielsen Media Research, Inc. Systeme de mesure d'audience comprenant un combine mobile et une station de base
EP1026847A2 (fr) * 1999-01-26 2000-08-09 Lucent Technologies Inc. Méthode et dispositif pour la collecte des données de mesure d'audience en temps-réel et dispositif pour la collecte de réponses à des sondages concernant la programmation audiovisuelle
WO2001073720A1 (fr) * 2000-03-24 2001-10-04 Tvcompass Ltd. Interface de telecommande permettant de convertir des signaux de telecommande radio en signaux de telecommande infrarouge
US20020083043A1 (en) * 2000-11-30 2002-06-27 Tetsuo Hoshi System for acquiring and analyzing personal profile data and providing the service of delivering various information
US20040111738A1 (en) * 2001-03-20 2004-06-10 Anton Gunzinger Method and system for measuring audience ratings
WO2002080470A2 (fr) * 2001-03-28 2002-10-10 International Business Machines Corporation Adaptateur et procede de communication
US20070011040A1 (en) * 2003-10-17 2007-01-11 Wright David H Portable multi-purpose audience measurement system

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Publication number Publication date
ES2380475A1 (es) 2012-05-14
ES2380475B1 (es) 2013-03-27

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