WO2011095096A1 - 过滤广告的方法、数字电视接收终端、服务器端以及系统 - Google Patents

过滤广告的方法、数字电视接收终端、服务器端以及系统 Download PDF

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Publication number
WO2011095096A1
WO2011095096A1 PCT/CN2011/070620 CN2011070620W WO2011095096A1 WO 2011095096 A1 WO2011095096 A1 WO 2011095096A1 CN 2011070620 W CN2011070620 W CN 2011070620W WO 2011095096 A1 WO2011095096 A1 WO 2011095096A1
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WIPO (PCT)
Prior art keywords
advertisement
filtering
digital television
configuration file
end server
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PCT/CN2011/070620
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English (en)
French (fr)
Inventor
易睿
Original Assignee
深圳市同洲电子股份有限公司
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Filing date
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Application filed by 深圳市同洲电子股份有限公司 filed Critical 深圳市同洲电子股份有限公司
Publication of WO2011095096A1 publication Critical patent/WO2011095096A1/zh

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre

Definitions

  • the present invention relates to the field of digital television, and in particular, to a method for filtering advertisements, a digital television receiving terminal, a server terminal, and a system. Background technique
  • the front-end server usually sends out some non-video ads.
  • the front-end server controls the display of the delivered advertisement information in a unified manner, either displayed or not displayed.
  • the front-end server delivers the advertisement information 1 and the advertisement information 2 to the digital television receiving terminals of the user A and the user B. If the user A does not want to see the advertisement information 1, the front-end server can only control the display when controlling the display.
  • the advertisement information 1 is not displayed on the digital television receiving terminal of the user A and the user B, or the advertisement information 1 is displayed.
  • the advertisement control display of different users may not be implemented according to the actual needs of the user, and the user is used for display. It is inconvenient. Summary of the invention
  • the technical problem to be solved by the embodiments of the present invention is to provide a method for filtering advertisements, a digital television receiving terminal, a server end, and an advertisement display system.
  • an embodiment of the present invention provides a method for filtering advertisements, including: a digital television receiving terminal generates an advertisement information filtering request, and uploads the filtering request to a front end server, where the advertisement information filtering request includes Describe the ID of the digital television receiving terminal and the advertisement filtering conditions;
  • the front-end server generates an advertisement filtering configuration file according to the advertisement information filtering request, and delivers the configuration file to the digital television connection terminal;
  • the digital television receiving terminal controls to display the advertisement information delivered by the front-end server according to the advertisement filtering configuration file.
  • an embodiment of the present invention provides a digital television receiving terminal, including:
  • a requesting unit configured to generate an advertisement information filtering request, and upload the filtering request to a front-end server, where the advertisement information filtering request includes an ID of the digital television receiving terminal and an advertisement filtering condition;
  • the control display unit is configured to control display of the advertisement information delivered by the front-end server according to the advertisement filtering configuration file, where the advertisement filtering configuration file is a configuration file generated by the front-end server according to the advertisement information filtering request.
  • An embodiment of the present invention provides a front-end server, including:
  • a receiving unit configured to receive an advertisement information filtering request uploaded by the digital television receiving terminal, where the advertisement information filtering request includes an ID of the digital television receiving terminal and an advertisement filtering condition;
  • a file generating unit configured to generate an advertisement filtering configuration file according to the advertisement information filtering request, and send the configuration file to the digital television connection terminal.
  • An embodiment of the present invention further provides an advertisement display system, including:
  • a digital television receiving terminal configured to generate an advertisement information filtering request, upload the filtering request to the front-end server, receive an advertisement filtering configuration file generated by the front-end server according to the request, and filter the configuration file according to the advertisement Controlling the display of the advertisement information delivered by the front-end server;
  • the front-end server is configured to generate an advertisement filter configuration file that is applied according to the advertisement information filtering request uploaded by the digital television receiving terminal, and deliver the configuration file to the Digital TV receiving terminal.
  • the digital television receiving terminal can generate an advertisement information filtering request according to the user's demand and upload it to the front-end server, and receive the corresponding advertisement filtering configuration file generated by the front-end server according to the request, and the digital television receiving terminal can
  • the advertisement filtering configuration file controls the display of the advertisement information delivered by the front-end server, so that different advertisement filtering configuration files can be configured for different users to meet the viewing requirements of different users, thereby greatly improving the convenience of the user. , to bring a better user experience.
  • FIG. 1 is a schematic flow chart of an embodiment of a method for filtering advertisements according to the present invention
  • FIG. 2 is a schematic flow chart of still another embodiment of a method for filtering advertisements according to the present invention
  • FIG. 3 is a schematic structural diagram of an embodiment of an advertisement display system according to the present invention
  • FIG. 4 is a schematic structural view of still another embodiment of an advertisement display system of the present invention. detailed description
  • FIG. 1 is a schematic flow chart of an embodiment of a method for filtering advertisements according to the present invention, including the following steps:
  • the digital television receiving terminal generates an advertisement information filtering request according to the requirement and uploads the request to the front-end server.
  • the advertisement information includes non-video advertisements, such as text advertisements, image advertisements, or advertisements in which text and images are combined.
  • the advertisement information filtering request includes an ID of the digital television receiving terminal and an advertisement filtering condition.
  • the advertisement filtering condition includes a value of an advertisement bit mask value, the advertisement bit is a specified display position of a certain advertisement information, and the mask value refers to a position of a specified advertisement bit in a certain bit of the data, by setting the advertisement
  • the value of the bit mask value can be used to display whether the advertisement information of a certain specified position is displayed. For example, if the value of the advertisement bit mask value is 0, it means that the corresponding display of the advertisement bit mask value is not displayed.
  • the advertisement information of the specified location when the value of the advertisement bit mask value is 1, indicates that the advertisement information of the specified location corresponding to the advertisement bit mask value is displayed.
  • the digital television receiving terminal is preferably implemented as a set top box.
  • the front-end server issues three non-video advertisement information, namely: advertisement 1 corresponding to display position 1, advertisement 2 corresponding to display position 2, advertisement 3 corresponding to display position 3, and user of digital television receiving terminal A only wants to see advertisement 3, wherein the value of the ad slot mask value is represented by a three-digit binary number, wherein the first bit represents the display position 1, the second bit represents the display position 2, the third bit represents the display position 3, and the value of the ad slot mask value is set. When it is 0, it means that the advertisement information of the corresponding position is not displayed. For the ad information of the location, the value of the ad slot mask value can be set to 001.
  • the front-end server generates an advertisement filtering configuration file according to the advertisement information filtering request, and sends the advertisement filtering configuration file to the digital television connection terminal.
  • the front-end server After receiving the advertisement information filtering request uploaded by the digital television receiving terminal, the front-end server generates a corresponding advertisement filtering configuration file according to the request and the related rules set by the front-end server itself, and sends the corresponding advertisement filtering configuration file to the Digital TV receiving terminal.
  • the advertisement filtering configuration file includes the ID of the digital television receiving terminal and the value of the advertising bit mask value, and may further include a verification value added to verify data consistency at both ends.
  • the front-end server sends the generated advertisement filtering configuration file to the digital television receiving terminal corresponding to the ID according to the ID of the digital television receiving terminal.
  • the digital television receiving terminal controls to display the advertisement information delivered by the front end server according to the advertisement filtering configuration file.
  • the digital television receiving terminal controls to display the advertisement information delivered by the front-end server according to the value of the advertisement bit mask value in the advertisement filtering configuration file.
  • the front-end server issues three non-video advertisement information, namely: advertisement 1 corresponds to display position 1, advertisement 2 corresponds to display position 2, advertisement 3 corresponds to position 3, and digital television receiving terminal A has obtained corresponding advertisement filtering configuration.
  • the file wherein the value of the ad slot mask value is represented by a three-digit binary number, wherein the first bit represents the display position 1, the second bit represents the display position 2, the third bit represents the display position 3, and the value of the ad slot mask value is set.
  • the digital television receiving terminal A When it is 0, it means that the advertisement information of the corresponding location is not displayed, and when it is 1, the advertisement information of the corresponding location is displayed, and the value of the obtained advertisement bit mask value is 001, then the digital television receiving terminal A according to the advertisement bit mask value The value of the advertisement only shows the advertisement of the display position 3, that is, the advertisement 3.
  • FIG. 2 is a schematic flow chart of still another embodiment of a method for filtering advertisements according to the present invention, including the following steps:
  • the digital television receiving terminal generates an advertisement information filtering request according to the requirement and uploads it to the front end server.
  • the advertisement information includes non-video advertisements, such as text advertisements, image advertisements, or advertisements in which text and images are combined.
  • the advertisement information filtering request includes an ID of the digital television receiving terminal and an advertisement filter strip Pieces.
  • the advertisement filtering condition includes a value of an advertisement bit mask value, the advertisement bit is a specified display position of a certain advertisement information, and the mask value refers to a position of a specified advertisement bit in a certain bit of the data, by setting the advertisement
  • the value of the bit mask value can be used to display whether the advertisement information of a certain specified position is displayed. For example, if the value of the advertisement bit mask value is 0, it means that the corresponding display of the advertisement bit mask value is not displayed.
  • the advertisement information of the specified location when the value of the advertisement bit mask value is 1, indicates that the advertisement information of the specified location corresponding to the advertisement bit mask value is displayed.
  • the digital television receiving terminal is preferably implemented as a set top box.
  • the front-end server issues three non-video advertisement information, namely: advertisement 1 corresponding to display position 1, advertisement 2 corresponding to display position 2, advertisement 3 corresponding to display position 3, and user of digital television receiving terminal A only wants to see advertisement 3, wherein the value of the ad slot mask value is represented by a three-digit binary number, wherein the first bit represents the display position 1, the second bit represents the display position 2, the third bit represents the display position 3, and the value of the ad slot mask value is set.
  • the front-end server parses an advertisement information filtering request uploaded by the digital television terminal.
  • the parsing process includes parsing a check value in the advertisement filtering request information, parsing an ID of the digital television receiving terminal, parsing the ad slot data, the ad slot data may be described by a TLV format, and T indicates an ad slot to be filtered.
  • the type, L indicates the length of the data, and the value of the V data corresponds to whether the ad slot is switched.
  • the front-end server determines whether the advertisement information filtering request is legal. When the determination is yes, the corresponding advertisement filtering configuration file is generated according to the advertisement information filtering request and is sent to the digital television terminal. And delivering, by the front-end server, a default advertisement filtering profile to the digital television receiving terminal.
  • determining whether the advertisement filtering information is legal includes determining whether the verification value in the advertisement filtering request information is legal, analyzing whether the ID of the digital television receiving terminal is legal, and analyzing whether the advertisement bit data conforms to the front end.
  • the pre-set rules of the server for example, the rules set by the server side of the advertisement information of certain advertisement spaces are necessarily displayed, and when the request submitted by the digital television receiving terminal requests not to display the information of the advertisement slot, the front-end server judges The advertisement information filtering request is invalid.
  • the predetermined rules may be preset by the management operator of the front-end server according to requirements.
  • the front-end server converts the information in the request into an advertisement filtering configuration file according to a certain format, that is, only a formal conversion, which can fully satisfy the proposal of the digital television receiving terminal.
  • a certain format that is, only a formal conversion
  • the front-end server sends a default advertisement filtering configuration file to the digital television receiving terminal, and the default advertisement filtering configuration file may be configured by default to display advertisements of all advertising spaces. No information other than the ad slot that must be displayed, other than the ad slot that must be displayed.
  • the front-end server may also set which advertising slots can be filtered according to user requirements according to the advertisement filtering request submitted by the user, that is, adapt sexually meets part of the user's needs.
  • the advertisement filtering configuration file includes the digital television receiving terminal.
  • the value of the ID and the ad slot mask value may also include a check value added to verify data consistency at both ends.
  • the front-end server sends the generated advertisement filtering configuration file to the digital television receiving terminal corresponding to the ID according to the ID of the digital television receiving terminal.
  • the digital television receiving terminal sends an advertisement filtering configuration file by the front-end server to replace an original advertisement filtering configuration file on the digital television receiving terminal.
  • the digital television receiving terminal controls to display the advertisement information delivered by the front end server according to the advertisement filtering configuration file.
  • the digital television receiving terminal controls to display the advertisement information delivered by the front-end server according to the value of the advertisement bit mask value in the advertisement filtering configuration file.
  • the front-end server issues three non-video advertisement information, namely: advertisement 1 corresponds to display position 1, advertisement 2 corresponds to display position 2, advertisement 3 corresponds to position 3, and digital television receiving terminal A has obtained corresponding advertisement filtering configuration.
  • the file wherein the value of the ad slot mask value is represented by a three-digit binary number, wherein the first bit represents the display position 1, the second bit represents the display position 2, the third bit represents the display position 3, and the value of the ad slot mask value is set.
  • FIG. 3 is a schematic structural diagram of an embodiment of an advertisement display system according to the present invention, including: a digital television receiving terminal 1 configured to generate an advertisement information filtering request according to requirements and upload it to the front end server 2, and receive the front end server 2 The advertisement filtering configuration file generated according to the request, and displaying the advertisement information delivered by the front-end server according to the advertisement filtering configuration file.
  • the front-end server 2 is configured to generate an advertisement filter configuration file to be applied to the digital television receiving terminal 1 according to the advertisement information filtering request uploaded by the digital television receiving terminal 1.
  • the advertisement information filtering request and the advertisement filtering configuration file are described in the foregoing method embodiments, and are not repeated here.
  • the digital television receiving terminal 1 includes:
  • the request unit 11 is configured to generate an advertisement information filtering request according to the requirement and upload the request to the front-end server.
  • the advertisement information filtering request includes an ID of the digital television receiving terminal 1 and an advertisement filtering condition.
  • the control display unit 12 is configured to control display of the advertisement information delivered by the front-end server according to the advertisement filtering configuration file generated by the front-end server 2 according to the advertisement information filtering request.
  • the front end server 2 includes:
  • the receiving unit 21 is configured to receive an advertisement information filtering request uploaded by the digital television receiving terminal 1.
  • the file generating unit 22 is configured to generate an advertisement filtering profile according to the advertisement information filtering request received by the receiving unit 21, and send the template to the digital television terminal 1.
  • the digital television receiving terminal 1 further includes:
  • the replacing unit 13 is configured to replace the original advertisement filtering configuration file on the digital television receiving terminal 1 with the advertisement filtering configuration file generated by the front end server 2 according to the advertisement information filtering request.
  • the file generating unit 21 of the front end server 2 further includes:
  • the parsing unit 211 is configured to parse the advertisement information filtering request.
  • the determining unit 212 is configured to determine whether the advertisement information filtering request is legal, and when the determination is yes, generate a corresponding advertisement filtering configuration file according to the advertisement information filtering request, and send the corresponding advertisement filtering configuration file to the digital television terminal 1
  • the default advertisement filtering configuration file of the front-end server 2 is sent to the digital television receiving terminal 1. It should be noted that when the advertisement filtering request is invalid, the The front-end server 2 can also set which advertisement slots can be filtered according to user requirements according to the advertisement filtering request submitted by the user, that is, adaptively meet some requirements of the user.
  • the parsing and judging process is substantially the same as the parsing and judging process in the above method embodiment, and is not repeated here.
  • a digital television receiving terminal and a front-end server of the present invention are substantially the same as the digital television receiving terminal 1 and the front-end server 2 in the above embodiment of the system, and will not be described in detail herein.
  • the digital television receiving terminal of the present invention includes, but is not limited to, a set top box, an Internet Protocol Television (IPTV), a digital television integrated machine, a television mobile phone, and the like having a function of receiving a digital television.
  • IPTV Internet Protocol Television
  • the digital television receiving terminal can generate an advertisement information filtering request according to the user demand, upload it to the front-end server, and receive the corresponding advertisement filtering configuration file generated by the front-end server according to the request, and receive the digital television.
  • the terminal can display the advertisement information delivered by the front-end server according to the advertisement filtering configuration file, so that different advertisement filtering configuration files can be configured for different users to meet the viewing requirements of different users, thereby greatly improving the user.
  • the convenience of use brings a better user experience.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Graphics (AREA)
  • Human Computer Interaction (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Description

过滤广告的方法、 数字电视接收终端、 服务器端以及系统 本申请要求于 2010 年 2 月 2 日提交中国专利局、 申请号为 201019164053.6、 发明名称为"过滤广告的方法、 数字电视接收终端、 服务器 端以及系统"的中国专利申请的优先权，其全部内容通过引用结合在本申请中。 技术领域
本发明涉及数字电视领域， 尤其涉及一种过滤广告的方法、数字电视接收 终端、 服务器端以及系统。 背景技术
随着通讯技术的迅速发展，数字电视接收终端的应用范围得到了迅猛的扩 展， 用户可通过数字电视接收终端收看数字电视节目、进行上网浏览网页等应 用操作，在用户进行上述应用操作过程中， 前端服务器通常会下发一些非视频 类广告信息。
现有技术中， 前端服务器对下发的广告信息的显示进行统一控制， 或都显 示， 或都不显示。 例如， 前端服务器下发了广告信息 1和广告信息 2至用户 A 和用户 B的数字电视接收终端， 如若用户 A不希望看到广告信息 1 , 则前端 服务器在控制显示时， 只能是控制在所述用户 A和用户 B的数字电视接收终 端上或都不显示广告信息 1 , 或都显示广告信息 1 , 不能才艮据用户实际需求实 现对不同用户进行不同的广告控制显示， 为用户的使用带来了不便。 发明内容
本发明实施例所要解决的技术问题在于，提供过滤广告的方法、数字电视 接收终端、 服务器端、 广告显示系统。
为了解决上述技术问题，本发明实施例提供了一种过滤广告的方法，包括： 数字电视接收终端生成广告信息过滤请求，并将所述过滤请求上传至前端 服务器， 所述广告信息过滤请求包括所述数字电视接收终端的 ID及广告过滤 条件；
所述前端服务器根据所述广告信息过滤请求生成广告过滤配置文件，并将 所述配置文件下发至所述数字电视接终端； 所述数字电视接收终端根据所述广告过滤配置文件控制显示所述前端服 务器下发的广告信息。
相应地， 本发明实施例提供了一种数字电视接收终端， 包括：
请求单元， 用于生成广告信息过滤请求， 并将所述过滤请求上传至前端服 务器， 所述广告信息过滤请求包括所述数字电视接收终端的 ID及广告过滤条 件；
控制显示单元，用于根据广告过滤配置文件控制显示所述前端服务器下发 的广告信息，所述广告过滤配置文件为所述前端服务器根据所述广告信息过滤 请求生成的配置文件。
本发明实施例提供了一种前端服务器， 包括：
接收单元， 用于接收所述数字电视接收终端上传的广告信息过滤请求， 所 述广告信息过滤请求包括所述数字电视接收终端的 ID及广告过滤条件；
文件生成单元， 用于根据所述广告信息过滤请求生成广告过滤配置文件， 并将所述配置文件下发至所述数字电视接终端。
本发明实施例还提供了一种广告显示系统， 包括：
数字电视接收终端， 用于生成广告信息过滤请求， 并将所述过滤请求上传 至所述前端服务器，接收所述前端服务器根据所述请求生成的广告过滤配置文 件， 并根据所述广告过滤配置文件控制显示所述前端服务器下发的广告信息； 前端服务器，用于根据所述数字电视接收终端上传的广告信息过滤请求生 成相应用的广告过滤配置文件，并将所述配置文件下发至所述数字电视接收终 端。
实施本发明实施例， 具有如下有益效果：
实施本发明，数字电视接收终端可根据用户需求生成广告信息过滤请求后 上传至前端服务器，并接收前端服务器根据所述请求生成的相应的广告过滤配 置文件， 由些，数字电视接收终端可根据所述广告过滤配置文件控制显示所述 前端服务器下发的广告信息，这样即可实现为不同的用户配置不同的广告过滤 配置文件， 以满足不同用户的观看需求， 极大提高了用户使用的便捷性， 为用 户带来了更好的使用体验。 附图说明
图 1是本发明一种过滤广告的方法的一实施例的流程示意图；
图 2是本发明一种过滤广告的方法的又一实施例的流程示意图； 图 3是本发明一种广告显示系统的一实施例的结构示意图；
图 4是本发明一种广告显示系统的又一实施例的结构示意图。 具体实施方式
为使本发明的目的、技术方案和优点更加清楚， 下面将结合附图对本发明 作进一步地详细描述。
图 1是本发明一种过滤广告的方法的一实施例的流程示意图，包括如下步 骤：
100、 数字电视接收终端根据需求生成广告信息过滤请求并上传至前端服 务器。
所述广告信息包括非视频类广告， 例如文字广告、 图片广告或文字与图片 相结合的广告等。
所述广告信息过滤请求包括所述数字电视接收终端的 ID 及广告过滤条 件。
所述广告过滤条件包括广告位掩码值的数值，广告位为某一广告信息的指 定显示位置， 而掩码值指的是某指定广告位在数据某 bit位的位置， 通过设置 所述广告位掩码值的数值 ， 可实现设定某一指定位置的广告信息是否显示， 例如，可设置当所述广告位掩码值的数值为 0时表示不显示与所述广告位掩码 值对应的指定位置的广告信息，当所述广告位掩码值的数值为 1时表示显示与 所述广告位掩码值对应的指定位置的广告信息。
需要说明的是， 所述数字电视接收终端优选实施为机顶盒。
例如， 前端服务器下发三个非视频类广告信息， 分别是： 广告 1对应显示 位置 1 , 广告 2对应显示位置 2、广告 3对应显示位置 3 ,数字电视接收终端 A 的用户只希望看到广告 3 , 其中以三位二进制数表示广告位掩码值的数值， 其 中第一位代表显示位置 1 , 第二位代表显示位置 2, 第三位代表显示位置 3 , 设广告位掩码值的数值为 0时代表不显示相应位置的广告信息，为 1时显示相 应位置的广告信息， 则可将广告位掩码值的数值设置为 001。
101、 所述前端服务器根据所述广告信息过滤请求生成广告过滤配置文件 并下发至所述数字电视接终端。
所述前端服务器接收到所述数字电视接收终端上传的广告信息过滤请求 后，根据所述请求并结合所述前端服务器自身设定的相关规则生成相应的广告 过滤配置文件， 并下发至所述数字电视接收终端。
需要说明的是，所述广告过滤配配置文件中包括所述数字电视接收终端的 ID及广告位掩码值的数值，还可包括为验证两端数据一致性而加入的校验值。 前端服务器根据所述数字电视接收终端的 ID将所述生成的广告过滤配置文件 下发至与所述 ID对应的数字电视接收终端。
102、 所述数字电视接收终端根据所述广告过滤配置文件控制显示所述前 端服务器下发的广告信息。
优选的，所述数字电视接收终端根据所述广告过滤配置文件中的广告位掩 码值的数值控制显示所述前端服务器下发的广告信息。
例如， 前端服务器下发了三个非视频类广告信息， 分别是： 广告 1对应显 示位置 1 , 广告 2对应显示位置 2、 广告 3对应位置 3 , 数字电视接收终端 A 已获取相应的广告过滤配置文件，其中以三位二进制数表示广告位掩码值的数 值， 其中第一位代表显示位置 1 , 第二位代表显示位置 2, 第三位代表显示位 置 3 , 设广告位掩码值的数值为 0时代表不显示相应位置的广告信息， 为 1时 显示相应位置的广告信息， 设已获取的广告位掩码值的数值为 001 , 则数字电 视接收终端 A根据所述广告位掩码值的数值只向用户显示显示位置 3的广告， 即广告 3。
图 2是本发明一种过滤广告的方法的又一实施例的流程示意图，包括如下 步骤：
200、 数字电视接收终端根据需求生成广告信息过滤请求并上传至前端服 务器。
所述广告信息包括非视频类广告， 例如文字广告、 图片广告或文字与图片 相结合的广告等。
所述广告信息过滤请求包括所述数字电视接收终端的 ID 及广告过滤条 件。
所述广告过滤条件包括广告位掩码值的数值，广告位为某一广告信息的指 定显示位置， 而掩码值指的是某指定广告位在数据某 bit位的位置， 通过设置 所述广告位掩码值的数值 ， 可实现设定某一指定位置的广告信息是否显示， 例如，可设置当所述广告位掩码值的数值为 0时表示不显示与所述广告位掩码 值对应的指定位置的广告信息，当所述广告位掩码值的数值为 1时表示显示与 所述广告位掩码值对应的指定位置的广告信息。
需要说明的是， 所述数字电视接收终端优选实施为机顶盒。
例如， 前端服务器下发三个非视频类广告信息， 分别是： 广告 1对应显示 位置 1 , 广告 2对应显示位置 2、广告 3对应显示位置 3 ,数字电视接收终端 A 的用户只希望看到广告 3 , 其中以三位二进制数表示广告位掩码值的数值， 其 中第一位代表显示位置 1 , 第二位代表显示位置 2, 第三位代表显示位置 3 , 设广告位掩码值的数值为 0时代表不显示相应位置的广告信息，为 1时显示相 应位置的广告信息， 则可将广告位掩码值的数值设置为 001。
201、 所述前端服务器解析所述数字电视终端上传的广告信息过滤请求。 所述解析过程包括解析所述广告过滤请求信息中的校验值，解析所述数字 电视接收终端的 ID, 解析广告位数据， 广告位数据可以用 TLV格式来描述， T表示需要过滤的广告位的类型， L表示数据的长度， V数据的值对应广告位 是否开关。
202、所述前端服务器判断所述广告信息过滤请求是否合法， 判断为是时， 根据所述广告信息过滤请求生成相应的广告过滤配置文件并下发至所述数字 电视终端， 判断为否时， 下发所述前端服务器默认的广告过滤配置文件至所述 数字电视接收终端。
需要说明的是，判断所述广告过滤信息是否合法包括判断所述广告过滤请 求信息中的校验值是否合法， 解析所述数字电视接收终端的 ID是否合法， 解 析广告位数据是否符合所述前端服务器预先设定的规则，例如某些广告位的广 告信息服务器端设定的规则为一定要显示，而数字电视接收终端提交的请求中 要求不显示所述广告位的信息时，则前端服务器判断所述广告信息过滤请求不 合法。 所述预先设定的规则可由所述前端服务器的管理运营商根据需求预先设 定。
需要说明的是， 当所述广告信息过滤请求合法时， 前端服务器将所述请求 中的信息按一定格式转换成广告过滤配置文件， 即只是形式上的转换， 可完全 满足数字电视接收终端提出的广告信息过滤的需求。
当所述广告信息过滤请求不合法时，所述前端服务器下发默认的广告过滤 配置文件至所述数字电视接收终端，所述默认的广告过滤配置文件可缺省配置 为显示所有广告位的广告信息或除必需显示的广告位外，其它广告位的广告信 息均不显示。
还需要说明的是， 在其它实施例中， 当所述广告过滤请求不合法时， 所述 前端服务器也可以根据用户提交的广告过滤请求来设定哪些广告位可以根据 用户需求进行过滤， 即适应性的满足用户的部分需求。
需要说明的是，所述广告过滤配配置文件中包括所述数字电视接收终端的
ID及广告位掩码值的数值，还可包括为验证两端数据一致性而加入的校验值。 前端服务器根据所述数字电视接收终端的 ID将所述生成的广告过滤配置文件 下发至与所述 ID对应的数字电视接收终端。
203、 所述数字电视接收终端用所述前端服务器下发广告过滤配置文件替 换所述数字电视接收终端上原有的广告过滤配置文件。
204、 所述数字电视接收终端根据所述广告过滤配置文件控制显示所述前 端服务器下发的广告信息。
优选的，所述数字电视接收终端根据所述广告过滤配置文件中的广告位掩 码值的数值控制显示所述前端服务器下发的广告信息。
例如， 前端服务器下发了三个非视频类广告信息， 分别是： 广告 1对应显 示位置 1 , 广告 2对应显示位置 2、 广告 3对应位置 3 , 数字电视接收终端 A 已获取相应的广告过滤配置文件，其中以三位二进制数表示广告位掩码值的数 值， 其中第一位代表显示位置 1 , 第二位代表显示位置 2, 第三位代表显示位 置 3 , 设广告位掩码值的数值为 0时代表不显示相应位置的广告信息， 为 1时 显示相应位置的广告信息， 设已获取的广告位掩码值的数值为 011 , 则数字电 视接收终端 A根据所述广告位掩码值的数值只向用户显示广告 2和广告 3。 图 3是本发明一种广告显示系统的一实施例的结构示意图， 包括： 数字电视接收终端 1 , 用于根据需求生成广告信息过滤请求并上传至所述 前端服务器 2,接收所述前端服务器 2根据所述请求生成的广告过滤配置文件， 并根据所述广告过滤配置文件控制显示所述前端服务器下发的广告信息。
前端服务器 2, 用于根据所述数字电视接收终端 1上传的广告信息过滤请 求生成相应用的广告过滤配置文件并下发至所述数字电视接收终端 1。
所述广告信息过滤请求及广告过滤配置文件在上述方法实施例中已阐述， 在此不再重复。
其中， 所述数字电视接收终端 1包括：
请求单元 11 , 用于根据需求生成广告信息过滤请求并上传至前端服务器
2,所述广告信息过滤请求包括所述数字电视接收终端 1的 ID及广告过滤条件。
控制显示单元 12, 用于根据所述前端服务器 2根据所述广告信息过滤请 求生成的广告过滤配置文件控制显示所述前端服务器下发的广告信息。
所述前端服务器 2包括：
接收单元 21 , 用于接收所述数字电视接收终端 1上传的广告信息过滤请 求。
文件生成单元 22, 用于根据所述接收单元 21接收的广告信息过滤请求生 成广告过滤配置文件并下发至所述数字电视接终端 1。
图 4是本发明一种广告显示系统的又一实施例的结构示意图，与图 3所示 实施例不同的是， 所述数字电视接收终端 1还包括：
替换单元 13 , 用于用所述前端服务器 2根据所述广告信息过滤请求生成 的广告过滤配置文件替换所述数字电视接收终端 1 上原有的广告过滤配置文 件。
所述前端服务器 2的文件生成单元 21还包括：
解析单元 211 , 用于解析所述广告信息过滤请求。
判断单元 212, 用于判断所述广告信息过滤请求是否合法， 判断为是时， 根据所述广告信息过滤请求生成相应的广告过滤配置文件并下发至所述数字 电视终端 1 , 判断为否时， 下发所述前端服务器 2默认的广告过滤配置文件至 所述数字电视接收终端 1 , 需要说明的是， 当所述广告过滤请求不合法时， 所 述前端服务器 2也可以根据用户提交的广告过滤请求来设定哪些广告位可以 根据用户需求进行过滤， 即适应性的满足用户的部分需求。
所述解析及判断过程与上述方法实施例中的解析及判断过程大致相同，在 此不再重复。
需要说明的是，本发明一种数字电视接收终端及一种前端服务器与上述系 统实施例中的数字电视接收终端 1及前端服务器 2大致相同， 在此不再详述。
本发明的数字电视接收终端包括但不限于：机顶盒、网络协议电视（ Internet Protocol Television, IPTV )、 数字电视一体机、 电视手机等具有接收数字电视 功能的终端。
由上可知， 实施本发明，数字电视接收终端可根据用户需求生成广告信息 过滤请求后上传至前端服务器，并接收前端服务器根据所述请求生成的相应的 广告过滤配置文件， 由些，数字电视接收终端可根据所述广告过滤配置文件控 制显示所述前端服务器下发的广告信息，这样即可实现为不同的用户配置不同 的广告过滤配置文件， 以满足不同用户的观看需求，极大提高了用户使用的便 捷性， 为用户带来了更好的使用体验。
以上所述是本发明的优选实施方式，应当指出，对于本技术领域的普通技术人 员来说， 在不脱离本发明原理的前提下， 还可以做出若干改进和润饰， 这些改 进和润饰也视为本发明的保护范围。

Claims

权 利 要 求
1、 一种过滤广告的方法， 其特征在于， 包括：
数字电视接收终端生成广告信息过滤请求，并将所述过滤请求上传至前端 服务器， 所述广告信息过滤请求包括所述数字电视接收终端的 ID及广告过滤 条件 ^
所述前端服务器根据所述广告信息过滤请求生成广告过滤配置文件，并将 所述配置文件下发至所述数字电视接终端；
所述数字电视接收终端根据所述广告过滤配置文件控制显示所述前端服 务器下发的广告信息。
2、 如权利要求 1所述的方法， 其特征在于， 所述前端服务器根据所述广 告信息过滤请求生成广告过滤配置文件，并将所述过滤请求下发至所述数字电 视接终端的步骤包括：
所述前端服务器解析所述数字电视终端上传的广告信息过滤请求； 所述前端服务器根据预设的判断规则判断所述广告信息过滤请求是否合 法， 判断为是时， 根据所述广告信息过滤请求生成相应的广告过滤配置文件， 并将所述配置文件下发至所述数字电视终端， 判断为否时， 下发所述前端服务 器默认的广告过滤配置文件至所述数字电视接收终端。
3、 如权利要求 2所述的方法， 其特征在于， 还包括：
所述数字电视接收终端用所述前端服务器下发的广告过滤配置文件替换 所述数字电视接收终端上原有的广告过滤配置文件。
4、 如权利要求 2或 3所述的方法， 其特征在于， 所述判断规则包括至少 一种下述规则：
判断所述广告过滤请求信息中的校验值是否合法；
解析所述数字电视接收终端的 ID是否合法；
解析所述广告信息过滤请求中广告位数据是否符合所述前端服务器预先 设定的规则。
5、 如权利要求 2或 3所述的方法， 其特征在于， 当所述前端服务器判断 所述广告过滤请求不合法时，下发所述前端服务器默认的广告过滤配置文件至 所述数字电视接收终端的步骤包括： 所述前端服务器根据需求提取所述不合法的广告过滤请求中部分广告过 滤条件， 并根据所述部分广告过滤条件生成相应的默认广告过滤配置文件， 并 将所述默认广告过滤配置文件下发至所述数字电视接收终端。
6、 如权利要求 5所述的方法， 其特征在于， 所述默认广告过滤配置文件 可缺省配置为显示所有广告位的广告信息，或除必需显示的广告位外， 其它广 告位的广告信息均不显示。
7、 一种数字电视接收终端， 其特征在于， 包括：
请求单元， 用于生成广告信息过滤请求， 并将所述过滤请求上传至前端服 务器， 所述广告信息过滤请求包括所述数字电视接收终端的 ID及广告过滤条 件；
控制显示单元，用于根据广告过滤配置文件控制显示所述前端服务器下发 的广告信息，所述广告过滤配置文件为所述前端服务器根据所述广告信息过滤 请求生成的配置文件。
8、 如权利要求 7所述的数字电视接收终端， 其特征在于， 还包括： 替换单元，用于用所述广告过滤配置文件替换所述数字电视接收终端上原 有的广告过滤配置文件。
9、 一种前端服务器， 其特征在于， 包括：
接收单元， 用于接收所述数字电视接收终端上传的广告信息过滤请求， 所 述广告信息过滤请求包括所述数字电视接收终端的 ID及广告过滤条件；
文件生成单元， 用于根据所述广告信息过滤请求生成广告过滤配置文件， 并将所述配置文件下发至所述数字电视接终端。
10、 如权利要求 9所述的前端服务器， 其特征在于， 所述文件生成单元包 括：
解析单元， 用于解析所述广告信息过滤请求；
判断单元， 用于判断所述广告信息过滤请求是否合法， 判断为是时， 根据 所述广告信息过滤请求生成相应的广告过滤配置文件并下发至所述数字电视 终端， 判断为否时， 下发所述前端服务器默认的广告过滤配置文件至所述数字 电视接收终端。
11、 一种广告显示系统， 其特征在于， 包括：
如权利要求 7至 8任一项所述的数字电视接收终端；
以及连接数字电视接收终端的如权利要求 9至 10任一项所述的前端服务
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