WO2011017952A1

WO2011017952A1 - Method and system for implementing customizing portal website personalized page by mobile terminal user

Info

Publication number: WO2011017952A1
Application number: PCT/CN2010/072791
Authority: WO
Inventors: 邝宇锋
Original assignee: 中兴通讯股份有限公司
Priority date: 2009-08-10
Filing date: 2010-05-14
Publication date: 2011-02-17
Also published as: CN101621791A

Abstract

A method and system for implementing customizing portal website personalized page by a mobile terminal user is disclosed, wherein, the method includes: the portal website server re-adjusts the settings information of a portal page according to request content and stores the adjusted settings information of the portal page after receiving a personalized customization request sent by a user; when the portal website server receives a browsing request sent by the user, it displays the portal page including the customized channels thereof and the content in the channels to the user by the combination of the adjusted settings information of the portal page and the customizable channel list for the user; wherein, the settings information includes display rules and/or display styles. The invention enables the user to customize a unique personalized portal page which belongs to his own through a handset terminal conveniently, furthest satisfies the personalized requirement of the user and improves user experience.

Description

Method and system for realizing mobile terminal user customized portal personalized page

TECHNICAL FIELD The present invention relates to mobile communication technologies, and in particular, to a method and system for implementing a mobile terminal user to customize a portal website personality page.

BACKGROUND OF THE INVENTION With the continuous upgrading of mobile terminals and mobile networks in recent years, especially in the era of 3G (The 3rd Generation Mobile Communication Technology) and the era of mobile Internet, the relatively fixed columns provided by traditional mobile terminal portals The way information is displayed can no longer meet the growing individual needs of users. Although many mobile operators provide personalized page generation and presentation methods based on user terminal types, user attributes, and user group attributes based on adaptation technologies, this method is mainly dominated by operators. Service segmentation based on customer type and attributes, it is still impossible to implement the function of customizing your own personalized portal page according to your own needs and usage habits.

SUMMARY OF THE INVENTION The technical problem to be solved by the present invention is to provide a method and system for realizing a customized page of a mobile terminal user to fully satisfy the user's growing personalized demand. In order to solve the above technical problem, the present invention provides a method for implementing a personalized portal page of a mobile terminal user, including: after receiving a personalized customization request sent by a user, the portal server follows the requested content to the portal page. Setting information to be re-adjusted, and saving the setting information of the adjusted portal page; when receiving the browsing request sent by the user, the portal server combines the setting information of the adjusted portal page and is available for The user-customized channel list presents the user with a portal page containing its customized channel and content under the channel; The setting information includes a display rule and/or a display style. Preferably, the display rule includes display location information and display attribute information of each channel in the portal page, and the display attribute information is used to identify whether the channel is displayed; the display style includes the portal font and font color. One or more combinations of background color, alignment, and alignment. Preferably, the method further comprises: the portal server providing the user with a channel customized by the user in a simple feed (RSS) manner.

Preferably, the method further includes:

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Before receiving the personalized customization request sent by the user, upon receiving the request from the user to access the personalized customized page, the portal server generates and presents the personalized customization to the user. a page; wherein, if the display information previously set by the user is saved on the portal server, a personalized customized page is generated according to the display information and a channel list that can be customized by the user; otherwise, the personalized rule is generated according to a default rule. Custom page. Preferably, after the re-adjustment of the display information of the portal page, the method further includes: if the portal server receives the preview request sent by the user, combining the setting information of the currently adjusted portal page and A list of channels that can be customized by the user presents the user with their customized channels and content under the channel. Preferably, if the display positions of the channels selected by the user are sorted by click rate, personal access habit or update time, when the portal page is displayed to the user, the display is sorted according to the click rate, personal access habit or update time. All display attribute values are displayed channels. In order to solve the above technical problem, the present invention provides a system for implementing a customized page of a mobile terminal user, including a portal service module, an operation management module, and a channel service module; the portal service module is configured to: After the personalized request is made, the setting information of the portal page is re-adjusted according to the content of the request, and the adjusted portal page is Setting the information to the operation management module, further configured to: when receiving the browsing request sent by the user, send a channel list request to the channel service module, and send a setting information request to the operation management module; : displaying the customized channel and the content under the channel to the user according to the received setting information and the channel list that can be customized by the user; the operation management module is configured to: publish the channel content entered by the administrator to the channel service The module is further configured to: save setting information of the adjusted portal page sent by the portal service module; and further set to: after receiving the setting information request sent by the portal service module, corresponding to the user Sending the setting information to the portal service module; the channel service module is configured to: after receiving the channel request message sent by the portal service module, send a channel list that can be customized by the user to the portal service The module; wherein the setting information includes a display rule and/or a display style. Preferably, the display rule includes display location information and display attribute information of each channel in the portal page, and the display attribute information is used to identify whether the channel is displayed; the display style includes the portal font and font color. , any of the background color, alignment, or any combination. Preferably, the channel service module is configured to: provide the user with a channel that can be customized by the user in a simple feed (RSS) manner. Preferably, the portal service module is further configured to: provide a personalized customized page for the user to send the personalized customization request; the portal service module is further configured to: receive the personalized customization sent by the user Before requesting, when receiving the request for accessing the personalized customized page sent by the user, sending a channel list request to the channel service module, and sending a setting information request to the operation management module; The received setting information and the channel list that can be customized by the user are generated and displayed to the user; if the setting information is empty, the personalized customized page is generated according to the default rule. Preferably, the portal service module is further configured to: after receiving the preview request sent by the user, after the adjustment is completed, combining the currently adjusted setting information with a channel column that can be customized by the user The table shows the user the content of their customized channel and channel. Preferably, the system further includes a user behavior analysis module, wherein: the user behavior analysis module is configured to: count the user's clicks on the content of each channel and/or channel, the update time of the channel and/or the content under the channel. The portal service module is further configured to: if the display positions of the channels selected by the user are sorted by a click rate, a personal access habit or an update time, when the portal page is displayed to the user, to the operation management module Send a query request; also set to: combine the statistics and the available

The operation management module is configured to: after receiving the query request, query the user behavior analysis module to query the behavior statistics result of the user, and send the result to the portal service module.

Through the method and system of the present invention, the mobile terminal portal can provide the user with the function of customizing the personalized portal page and realizing the presentation of the personalized page. Therefore, the user can conveniently customize his own unique and personalized portal page through the mobile terminal, thereby maximally satisfying the personalized needs of the user to enhance the user experience. At the same time, because the system can easily access the content channel information provided by RSS (Really Simple Syndication), the mobile terminal portal provider can evolve into a platform provider, a third party SP (Service Provider, service provider). ) /CP (Content Provider, content provider) and other partners provide RSS channels to access the portal for home page display and user subscription. The present invention innovatively provides channel information in the portal page in an RSS manner for application to user customization, whereby the mobile terminal portal provider can also evolve from a pure information provider to an integrated service platform provider. Through the functions provided by the present invention, the user can access the personalized customized service page provided by the portal through the mobile terminal, select the favorite channel and content, adjust the presentation manner, rules and order of the channel and the content, thereby customizing the user's own unique and unique. Personalized portal page.

BRIEF abstract

Schematic diagram of the structure; FIG. 3 is a schematic diagram of a personalized customized page according to an embodiment of the present invention; FIG. 4 is a flowchart of a method for displaying a personalized page of a portal after completing personalized customization according to an embodiment of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION The technical solution of the present invention will be described in more detail below with reference to the accompanying drawings and embodiments. The portal mainly provides external services by providing content information, and the content information is mainly displayed on the portal website page in the form of channels. A channel is a collection of the same type of content that occupies a certain area on a page, and the content belongs to the channel. The basic idea of the method of the present invention is: after receiving the personalized customization request sent by the user, the portal server re-adjusts the setting information of the portal page according to the requested content, and adjusts the setting information of the portal page. Saved; when receiving the browsing request sent by the user, the portal server combines the setting information of the adjusted portal page with the channel list that can be customized by the user to display the portal containing the customized channel and the content under the channel to the user. page. The setting information includes a display rule and/or a display style. The display rule may include placement information and display attribute information of each channel in the portal page, and the display attribute information is used to identify whether the channel is displayed; the display style includes any one of a portal font, a font color, a background color, and an alignment manner, or random combination. And the portal server provides the user with a channel that can be customized by the user in the form of a simple feed (RSS).

RSS (Really Simple Syndication) is one of the WEB2.0 technologies that have been enthusiastically sought after by all parties in recent years. It is an easy way to share content between sites (also called aggregate content), which is usually used for news and other. Information sites arranged in a certain order, such as a blog. RSS is provided in the standard XML (Extensible Markup Language) file format via HTTP (Hypertext Transfer Protocol), enabling information sharing between different websites. In addition, the portal server can provide personalized customized pages for users to send personalized customization requests;

Before receiving the personalized customization request sent by the user, upon receiving the request from the user to access the personalized customized page, the portal server generates and presents the personalized customized page to the user; wherein, if the portal server is saved The display rules and/or presentation style information previously set by the user is combined with the information and the channel list that can be customized by the user to generate a personalized customized page; otherwise, the personalized customized page is generated according to the default rule. After the adjustment is completed, the portal server receives the preview request sent by the user, and displays the customized channel to the user according to the display rules and/or display style of the currently adjusted portal page and the channel list that can be customized by the user. And the content under the channel. If the placements of the channels selected by the user are sorted by click rate, personal access habits or update time, when displaying the portal page to the user, all the display attribute values are displayed according to the click rate, personal access habit or update time. The channel shown. As shown in FIG. 1, the system of the present invention is composed of four major functional modules: a portal service module 101, an operation management module 103, a user behavior analysis module 102, and an RSS channel service module 104. The system will release the channels that can be customized by the user in the form of RSS. The user can select or cancel the channels displayed in the personalized homepage through the page customization service provided by the portal service module 101, adjust the order of channel presentation, and move the favorite channel to the favorite channel. The top of the page. At the same time, you can display content on multiple channels or channels based on statistical results. For example, the content in the channel or channel can be sorted according to the click rate, personal access habits, update time, and so on. The basis data for the ranking presentation is primarily provided by the user behavior analysis module 102 function. After the user completes the customization operation, the system saves the customized RSS channel information and layout information, generates the user personalized page in real time, and presents the customized page to the user. The next time the user visits the page, the system automatically adapts to the user's custom personalized page. The following will introduce each functional module in the scheme one by one:

1. The portal service module 101: The portal service module 101 is usually deployed on a portal server connected to a WAP (Wireless Application Protocol) gateway or a WEB (network) gateway, and the user uses the mobile device. The mobile terminal can access the portal service module 101 through an APN (Access Point Name). As for most portals, the portal service module 101 is mainly used to provide a homepage and various function pages. The information content is organized and displayed in the form of channels and columns for users to browse. The system

The page customization service can provide the following functions: Hide channels that don't care: Display only the channels that users love, and do not display channels that don't care; Adjust the order of channels displayed today: Move your favorite channels to the front of the page; Channels or channels contain rules for displaying content: Channels can be sorted according to click rate, personal access habits, update time, etc. Today, the presentation style of pages, channels, and content is adjusted: including font, color, background color, background image, alignment Ways, etc.; now provide a customized page preview function: Users can immediately view the display effect of their customized personalized pages through the preview function; now save the user personalized information, generate the user's personalized page. Since RSS is a standard format common to the Internet industry, third-party partners such as SP (Service Provider) / CP (Content Provider) can easily provide their own content or services in RSS. And seamlessly access to the system for portal display and user customization. In this way, the content that can be customized by the user can be greatly enriched, the cost of the SP/CP access service and the content can be reduced, and the control of providing the content service to the user can be firmly controlled by the operator. Operation. The portal page mainly saves the RSS channels included in the page display, as well as the layout of these channels, content, and presentation rules. When a user visits a page, the page can be linked to the RSS information to obtain channel and content information. At the same time, in order to improve access performance, the portal also provides a mechanism such as page cache, which greatly improves the access performance and concurrent processing capability of function pages and personalized pages. In addition, since the portal service modules are typically deployed in a cluster, the portal service module needs to notify the operations management module to synchronize the user personalized pages to other servers.

2. User behavior analysis module 102 The user behavior analysis module 102 mainly implements a statistical analysis function for the portal access record. The statistical analysis related to the user's personalized page display mainly includes: User preference analysis: Analysis of each user's access preferences for channels and content; Channel traffic analysis: Statistics of all users' access to each channel of the portal; Content traffic analysis: Count access to content contained in each channel. Through the user behavior analysis module 102, the channels of the user personalized page can be sorted and displayed according to the click rate (visit amount), personal access preference, and the like. If the channel presentation rule of a user's personalized homepage is set to be sorted according to personal preferences, and the user frequently browses international news and sports news channels, international news and sports news will be ranked in the forefront of the personalized page, convenient User browsing and click access. The result of the user behavior analysis module 102 will be sent to the operation management module 103 for storage management, which facilitates querying when the personalized page is displayed.

3. Operation Management Module 103 Operation Management Module 103 is the overall control module of the entire portal system, responsible for the daily operation, maintenance and information provision of the portal. The main functions related to the present invention include:

1) Page Synchronization: Responsible for the generation and synchronization of personalized pages for the portal cluster server.

2) Content management: Provide maintenance and management functions for the portal's own content. The website operation and maintenance personnel can compose the content (such as news) through the content management function, and associate the recorded content to the channel through the query channel interface. After the entry is completed, the content can be The content is posted to the RSS channel for presentation by the portal. 3) Information inquiry: The homepage of the portal and the function pages of each level mainly save the layout and presentation rules of the channel and the content, and the specific content information is obtained by the information inquiry function provided by the operation management module 103, and the information inquiry function can provide the content (specially refers to Real-time query interface for information such as user behavior analysis module data.

4. The RSS channel service module 104 (or called the channel service module) The RSS channel service module 104 is mainly responsible for the unified management of all channels of the portal website, processing the RSS information of the own channel, and processing the RSS with partners such as SP/CP. Information exchange. Through the way of RSS, all kinds of SP/CP can access the portal to provide services in a standard form, which is convenient and flexible.

The main functions of the RSS channel service module 104 include:

RSS channel registration: Provides the registration function of its own RSS channel and external RSS channel; RSS content release: It can respond to the content distribution request of the content management module, and publish the content to the RSS related channel for access by the portal page;

RSS Channel Release: Publish its own RSS channel in RSS format for use by the portal.

The technical solution of the present invention mainly includes two main processes: a process of customizing a personalized page by a user and a process of displaying a personalized page when a user accesses a personalized page. The technical solution and process of the user customized page are as shown in FIG. 2, and the detailed steps are as follows: Step 201: The user accesses the personalized customized page provided by the portal service module by using the mobile terminal, that is, the user terminal requests the personalized customized page from the portal service module. Step 202: After receiving the access request of the user, the portal service module requests a channel list that can be customized by the user to the RSS channel service module. Step 203: The portal service module requests the operation management module to set the personalized page customized by the user. The information, the setting information includes: any one or any combination of display attributes of each channel (indicating whether the channel needs to be displayed or hidden), display information of each channel, and presentation rules of content in the channel; wherein, step 202 And the execution of the step 203 is performed in a non-sequential manner, and may also be performed synchronously; Step 204: The information returned by the RSS channel service module for the user to customize the channel; Step 205: The operation management module returns the setting information of the personalized page customized by the user Wherein step 204 and step 205 are performed In no case, it can also be executed synchronously; Step 206, if the setting information returned by the operation management module is empty, the user is in the previous The personalized service page is not customized. Therefore, the portal service module displays the channel information that the RSS channel service module returns for the user to customize according to the default rule, generates a personalized customized page and presents it to the user; otherwise, the portal service module combines with the operation management module. The returned setting information of the user and the channel information returned by the RSS channel service module for the user to be customized, and a personalized customized page interface is generated and displayed to the user. The personalized customization interface is shown in FIG. 3; Step 207: The user performs a customized personalized page operation through the portal service module. Step 208: The portal service module responds to the user's customized operation, and changes the display of the customized page, including: The user creates a new setting information by setting a personalized page in a personalized customized page by clicking a button (or link), selecting a value, inputting a text, etc., in a manner that can be recognized by any portal service module:

A. If the user selects or cancels the channel displayed on the page, the display attribute corresponding to the channel is correspondingly displayed or hidden in the setting information;

B. If the user chooses to change the display position information of a certain channel, the new display position of the channel designated by the user is saved in the setting information; C. If the user chooses to change the display style of the original page, the setting information will be The user-specified new display style is saved, wherein the page display style includes: any one or any combination of font, color, background color, background image, alignment, and the like;

D. If the user chooses to sort the order of displaying the content in the channel and the channel according to the statistical result, such as sorting the content of the channel or the channel according to the click rate, personal access habit or update time, the setting item is saved in the setting information. Step 209: The user requests the portal service module to preview the customized personalized page. Step 210: After receiving the preview request sent by the user, the portal service module combines the channel information that is returned by the RSS channel service module and can be customized by the user. The updated setting information generates a preview page; Step 211: The portal service module displays the preview page to the user; the generation of the preview page is actually arranged according to the setting information according to the order set by the user and the display style. Go to the preview page, and not in the preview page Shows the channel whose display attribute value is hidden. Step 212: The user sends a confirmation to submit a customization request (ie, a custom completion command) to the portal service module. Step 213: After receiving the customization completion command sent by the user, the portal service module sends the newly generated setup information to the operation management module. Step 214: The operation management module returns a response message that the setting information is saved successfully. Step 215: The portal service module generates and displays the customized personalized page to the user, where the file name of the personalized page may be the user's mobile phone. A combination of a number and a customized page to uniquely locate the personalized page of the user. The method for generating the personalized page is the same as the method for generating the preview page. The purpose of generating the personalized page is to improve the performance of the user to access the page. Only the customized channel is reserved in the personalized page, and there is no channel that the user cancels or hides. The channel is stored in the parameters of the channel tag as an RSS address, and each channel is arranged in a user-customized order. The attributes of the channel, such as font, color, content arrangement, etc., are saved in the form of channel label parameters. Step 216: After generating the user personalized page, the portal service module will set the page as the default page for the user to access the current address; Step 217, Portal The service module notifies the operation management module to perform page synchronization. Step 218: Since the portal website generally involves a plurality of cluster servers, the operation management module also needs to send an asynchronous message to notify the remaining cluster servers (specifically, the rest of the cluster portal service modules) to perform personalized pages. Synchronization, so that the next time the user accesses other portal servers, the personalized page can be displayed normally according to the settings; Step 219: The remaining cluster portal service modules return a synchronization response to the operation management module.

The technical solution and process of the system displaying the personalized page are as shown in FIG. 4, and the detailed steps are as follows: Step 301: The mobile terminal user accesses the portal homepage (or other pages that have been personalized); Step 302, the portal service module according to the request Page and personalized page naming rules, will please The method is directed to the personalized page of the user; Step 303, as described in the customization process, the static information of the personalized page, except for pictures and texts, is mainly organized by multiple channel labels in a customized order. When the channel label is executed, the portal service module requests information such as the channel and the content summary from the RSS channel service module according to the preset RSS address; Step 304, the RSS channel and the content information returned by the RSS channel service module; Step 305, Acquire and return After the RSS channel and content information, the portal service module will process the display of the channel and content according to the setting information when the user customizes. If the order of the channel or the content display needs to be presented according to the user behavior analysis data, the behavior management analysis data of the current channel or related content is requested from the operation management module, such as the income situation of a certain channel in a certain period of time, the content under a certain channel. Click rate, etc., and after obtaining the behavior analysis data, perform the next step; Step 306, and adjust the order of displaying the channel and the content and the display style according to the setting information;

Step 307: After processing all the channels and content presentations, the portal service module pushes the completed processing page to the mobile terminal for presentation, thereby completing the personalized page presentation process. In addition, the portal service module can further improve the access performance of personalized pages through means such as page caching.

Compared with the prior art in the industry, the method and system of the present invention enable the mobile terminal portal to provide users with the function of customizing personalized portal pages, and the user can personally customize the channels and contents displayed by the page, and select or cancel the personalized homepage. The displayed channel moves its favorite channel to the top of the page, and can be set to display channels and content according to the user behavior analysis module data. Therefore, the user can conveniently customize his own unique and personalized portal page through the mobile phone terminal, thereby maximally satisfying the personalized needs of the user and improving the user experience. In addition, the system can easily access and operate the special services provided by third-party SP/CP to provide users with richer services.

Although the invention has been described in connection with specific embodiments, it will be apparent to those skilled in the art Modifications and variations are possible without departing from the spirit and scope of the invention. Such modifications and variations are considered to be within the scope of the invention and the scope of the appended claims.

Industrial applicability

The system enables the mobile terminal portal to provide users with the function of customizing personalized portal pages. Users can personally customize the channels and content displayed on the page, select or cancel the channels displayed in the personalized homepage, and move their favorite channels to At the top of the page, and can be set to display channels and content based on user behavior analysis module data. Therefore, the user can conveniently customize his/her own unique personalized portal page through the mobile terminal to maximize the user's personalized needs and enhance the user experience. In addition, the system can easily access and operate the special services provided by third-party SP/CP to provide users with richer services.

Claims

After receiving the personalized customization request sent by the user, the portal server re-adjusts the setting information of the portal page according to the requested content, and saves the setting information of the adjusted portal page; When the browsing request comes, the portal server combines the setting information of the adjusted portal page with the channel list that can be customized by the user to display the portal page including the customized channel and the content under the channel to the user; The setting information includes a presentation rule and/or a presentation style.

2. The method according to claim 1, wherein: the display rule includes display location information and display attribute information of each channel in the portal page, and the display attribute information is used to identify whether the channel is displayed; The style includes one or more combinations of the portal font, font color, background color, and alignment.

3. The method of claim 1, further comprising: the portal server providing the user with a channel that is customizable by the user in the form of a simple feed (RSS).

4. The method of any one of claims 1 to 3, further comprising:

Before receiving the personalized customization request sent by the user, the portal server generates and presents the personality to the user upon receiving a request from the user to access the personalized customized page. Customizing the page; wherein, if the portal server stores the display information previously set by the user, combining the display information with a channel list that can be customized by the user Customize the page; otherwise, generate a personalized page based on the default rules.

The method of claim 1, wherein: after the re-adjustment of the display information of the portal page, the method further comprises: combining, if the portal server receives the preview request sent by the user, combining The content of the currently adjusted portal page channel.

6. The method according to claim 2, wherein: if the display positions of the channels selected by the user are sorted by click rate, personal access habit or update time, when the portal page is displayed to the user, the click is correspondingly Rate, personal access habits, or update time sorting shows all displayed attribute values as displayed channels.

The service module, the operation management module and the channel service module; the portal service module is configured to: after receiving the personalized customization request sent by the user, re-adjust the setting information of the portal page according to the requested content, and adjust the The setting information of the portal page is sent to the operation management module, and is further configured to: when receiving the browsing request sent by the user, send a channel list request to the channel service module, and send a setting information request to the operation management module. And being further configured to: display the customized channel and the content under the channel to the user according to the received setting information and the channel list that can be customized by the user; the operation management module is configured to: publish the channel content recorded by the administrator to The channel service module is further configured to: save setting information of the adjusted portal page sent by the portal service module; and further set to: after receiving the setting information request sent by the portal service module, The setting information corresponding to the user is sent to the portal service module; the channel service module is set to: After receiving the portal service module to send the channel request message for the user-customized channel list sent to the portal service module; wherein the display setting information includes rules and / or display style.

8. The system of claim 7, wherein: the display rule includes display location information and display attribute information of each channel in the portal page, the display attribute information is used to identify whether the channel is displayed; The style includes any one or any combination of the portal font, font color, background color, alignment.

9. The system of claim 7, wherein: the channel service module is configured to: provide the user with a channel that is customizable by the user in a simple feed (RSS) manner.

The system according to any one of claims 7 to 9, wherein: the portal service module is further configured to: provide a personalized customized page for the user to send the personalized customization request; the portal service module And being further configured to: before receiving the personalized customization request sent by the user, sending a channel list request to the channel service module upon receiving a request for accessing the personalized customized page sent by the user, Sending a setting information request to the operation management module; further configured to: generate and display the personalized customized page to the user according to the received setting information and a channel list that can be customized by the user; if the setting information is empty, The personalized page is generated according to the default rules.

11. The system according to claim 7, wherein: the portal service module is further configured to: after receiving the preview request sent by the user after the adjustment is completed, combining the currently adjusted setting information and available The user-customized channel list presents the user with their customized channels and content under the channel.

12. The system of claim 8, further comprising a user behavior analysis module, wherein: the user behavior analysis module is configured to: count the number of clicks, channels, and/or channels of the user for content under each channel and/or channel. The update time of the following content; The portal service module is further configured to: if the display positions of the channels selected by the user are sorted by a click rate, a personal access habit or an update time, send the portal page to the operation management module when displaying the portal page to the user Query request; also set to: combine the statistical results and are available for use