WO2011009267A1 - Procédé et dispositif permettant la distribution de publicités de messages courts - Google Patents

Procédé et dispositif permettant la distribution de publicités de messages courts Download PDF

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Publication number
WO2011009267A1
WO2011009267A1 PCT/CN2009/075638 CN2009075638W WO2011009267A1 WO 2011009267 A1 WO2011009267 A1 WO 2011009267A1 CN 2009075638 W CN2009075638 W CN 2009075638W WO 2011009267 A1 WO2011009267 A1 WO 2011009267A1
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WO
WIPO (PCT)
Prior art keywords
short message
advertisement
matching
type
message
Prior art date
Application number
PCT/CN2009/075638
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English (en)
Chinese (zh)
Inventor
吴秀英
吕伟初
Original Assignee
中兴通讯股份有限公司
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Application filed by 中兴通讯股份有限公司 filed Critical 中兴通讯股份有限公司
Publication of WO2011009267A1 publication Critical patent/WO2011009267A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]

Definitions

  • the present invention relates to the field of telecom value-added services, and in particular, to a method and system for placing a short message advertisement. Background technique
  • SMS marketing as a new type of advertising marketing has been favored by more and more merchants.
  • most of the current advertising SMS and advertising MMS are targeted at Poor sex, most of the advertising messages and advertising MMS sent to SMS users can not meet the needs of SMS users. Only a few of them are the advertising information required by SMS users, and sometimes there is no advertising information required by SMS users.
  • SMS and MMS are purely spam messages in the eyes of SMS users. They need to waste a lot of time to view and occupy the storage space of the user terminal, which makes the SMS users have lower acceptance of SMS marketing methods, which not only affects advertising revenue, but also wastes communication. Resources have greatly limited the development of SMS marketing methods. Summary of the invention
  • the main purpose of the present invention is to provide a method and system for delivering a short message advertisement, which can be targeted to serve a short message advertisement according to the needs of the short message user.
  • a method for placing a short message advertisement comprising:
  • each obtained short message is matched with the stored keywords of each type of advertisement to obtain a matching degree between the short message and the keyword of each type of advertisement; Determining an advertisement type whose matching degree is not less than a preset matching degree threshold as an advertisement type required by a short message user;
  • the ad When an ad is served, the ad is served based on the type of ad that the SMS user needs.
  • the method further includes: storing the user number in a storage area corresponding to the advertisement type required by the user; and sending an advertisement message or an advertisement multimedia message of the type of advertisement to the storage area corresponding to the advertisement
  • the advertisement message or the advertisement MMS is sent by each user number.
  • the method further includes: presetting a storage time period corresponding to each matching degree, and setting a storage time period of the user number in each type of advertising area according to the storage time period corresponding to each preset matching degree; When the storage time of the user number in the storage area exceeds the length of the storage period corresponding to the user number, the number of the user stored in the storage area is deleted.
  • the obtaining the short message from the short message center or the short message gateway is specifically:
  • each short message that arrives at the SMS center or the SMS gateway; or, set one or more interception times in advance, and assign a user number segment for each interception time; respectively, from the short message center or during each interception time
  • the short message gateway obtains the short message sent by each user terminal in the user number segment corresponding to the interception time.
  • the obtaining the short message from the short message center or the short message gateway further includes: filtering out the non-point-to-point short message in the obtained short message; or
  • the matching is matched based on the filtered short message.
  • the storing the keywords of each type of advertisement, and setting the matching policy is specifically: grouping keywords of each type of advertisement to obtain a plurality of sets of keywords, each set of keywords having one or more types of advertisement keywords;
  • each matcher stores a set of keywords, and a matching strategy is set in each matcher;
  • the using the matching policy to match each obtained short message with the keyword of each type of advertisement is specifically:
  • Each obtained short message is input to each matcher, and each matcher uses the matching policy set in itself to perform matching of the short message with the keyword of each type of advertisement stored by itself.
  • the present invention further provides a short message advertisement delivery system, the system comprising: an acquisition unit, configured to acquire a short message from a short message center or a short message gateway;
  • a matching unit configured to match each of the obtained short messages with the stored keywords of each type of advertisement according to a matching strategy of a keyword and a short message of each type of advertisement set in advance, to obtain the short message and each type of advertisement The matching degree of the keyword;
  • a processing unit configured to determine, respectively, that a matching degree of each short message and a keyword of each type of advertisement is not less than a matching degree of a matching matching threshold, and determining an advertising type whose matching degree is not less than a preset matching degree threshold as a short message user The type of ad required;
  • a storage unit configured to store the user numbers in a storage area corresponding to each type of advertisement required by the user
  • the bulk sending unit is configured to send the advertising short message or the advertising multimedia message to each user number in the storage area corresponding to the advertisement when the advertisement message or the advertisement multimedia message of the first type of advertisement is sent.
  • system further includes:
  • the filtering module is configured to filter out the non-point-to-point short message in the obtained short message, and obtain a point-to-point short message; or filter out the non-point-to-point short message in the obtained short message, obtain a point-to-point short message, and obtain the obtained point-to-point short message, and the length is not less than
  • the point-to-point short message of the short message length is set; and is used for sending the obtained point-to-point short message or the point-to-point short message whose length is not less than the length of the preset short message as the acquired short message to the matching unit.
  • the matching unit includes a plurality of matchers, each of which stores a set of keywords, and respectively sets a matching strategy in each matcher; each matcher uses the matching policy set in itself, and the obtained short message is Keyword matching for each type of ad stored by itself; where, each group A keyword with one or more types of ads.
  • system further includes:
  • each user number in a storage area corresponding to each type of advertisement synchronized by the storage unit is stored in a corresponding storage area of the advertisement set in itself, and an advertisement message for sending a type of advertisement is sent Or when advertising a multimedia message, the advertisement message or the advertisement multimedia message is sent to each user number in the corresponding storage area of the advertisement.
  • the analysis method and system for user requirements provided by the present invention, by matching the short message sent by the user with the keyword of each type of advertisement, the advertisement type corresponding to the user demand reflected in the short message is obtained, and then the user is sent to the user.
  • the required advertisements are highly targeted, and can avoid advertising text messages and advertising multimedia messages that are not required for a large number of users to be sent to users, thereby improving user acceptance of SMS marketing methods, thereby improving advertising revenue and promoting the development of SMS marketing methods, and Save communication resources.
  • the invention also has the following advantages and features:
  • FIG. 1 is a flowchart of implementing a method for placing a short message advertisement according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a short message advertisement delivery system according to an embodiment of the present invention. detailed description
  • the principle of the present invention is: At present, communication through short messages is a popular communication method, and short message users can chat with friends about the current situation, chat needs, etc., or subscribe through SMS, consult the required product information, etc. It may reflect the user's recent needs. By matching the keywords of each type of advertisement with the short message respectively, the type of advertisement corresponding to the user's demand reflected in the short message can be obtained, and then the advertisement required by the user is sent for the user.
  • the implementation process of the analysis method of the user requirement in the embodiment of the present invention is as shown in FIG. 1 and includes the following Steps:
  • Step 101 Store keywords for each type of advertisement and set a matching policy.
  • the keywords of each type of advertisement are grouped to obtain a plurality of sets of keywords, and each set of keywords includes keywords of one or more types of advertisements; wherein, each type of advertisement may be an advertisement According to the advertised product category, the keywords include product name, product use, and product type.
  • Each group of keywords is stored in a different matcher, each matcher stores a set of keywords, and a matching strategy of the stored keywords is set in each matcher.
  • Step 102 Obtain a short message from a short message center or a short message gateway;
  • each short message arriving at the short message center or the short message gateway is acquired only within a set time period; further, one or more presets may be set. Intercepting time segments, and respectively assigning user number segments for each intercepting time segment; obtaining, from the short message center or the short message gateway, the short message sent by each user terminal in the user number segment corresponding to the intercepting time period in each intercepting time period.
  • the message sent to the short message center or the short message gateway in the set time period is limited, or the short message sent by the user terminal in the user number segment corresponding to the interception time period is limited.
  • the number of acquired short messages reduces the amount of matching short messages, but in order to be able to determine the types of advertisements required by as many users as possible in time, the set time and the interception time cannot be too short.
  • the present invention in order to further reduce the number of short messages used for keyword matching, to make the matching more targeted and improve system efficiency, the present invention further filters the obtained short messages, and the filtering method is specifically :
  • filtering out non-point-to-point short messages and short messages whose length is less than the length of the preset short message can reduce the amount of matching messages.
  • Step 103 Using the matching policy, each obtained short message is matched with the stored keyword of each type of advertisement to obtain a matching degree between the short message and each type of advertisement keyword; if the keyword has been grouped And setting the matching strategy of the stored keywords in each matching device, then the step of inputting each obtained short message into each matching device, each matching device uses the matching strategy set in itself, and stores the input short message with itself.
  • the keywords of each type of advertisement are matched; wherein each of the obtained short messages may be a point-to-point short message obtained by filtering the short message obtained from the short message center or the short message gateway, or a point-to-point short message with a length not shorter than a preset short message length .
  • Step 104 Select a matching degree that is not less than a preset matching degree threshold in the matching degree of each short message and each type of advertising keyword, and each type of advertisement to which the selected matching degree belongs belongs to send The advertisement required by the user of the text message.
  • Step 105 Store the user numbers in the storage area corresponding to each type of advertisement required by the user.
  • a storage time period corresponding to each matching degree is set in advance; wherein, the greater the matching degree, the more the advertisement corresponding to the matching degree is consistent with the user requirement, and therefore, the longer the corresponding storage time period can be , so that the storage time of the user number in the storage area corresponding to the advertisement type that meets the user's needs is longer.
  • the embodiment of the present invention may further include:
  • the length of the storage time period corresponding to the storage number of the user number in the type of advertisement storage area is set according to the correspondence between the matching degree set in advance and the storage time period. , delete the number of the user stored in the storage area.
  • Step 106 When sending an advertisement message or an advertisement multimedia message of a type of advertisement, send the advertisement message or the advertisement multimedia message to each user number in the storage area corresponding to the advertisement.
  • the structure of the short message advertisement delivery system includes: an obtaining unit, a matching unit, and a processing unit;
  • the obtaining unit is configured to obtain a short message from a short message center or a short message gateway;
  • the obtaining the short message may be that the obtaining unit requests the short message center or the short message gateway to send each short message to the acquiring unit at the same time, and the short message point-to-point protocol (SMPP) is available between the obtaining unit and the short message center or the short message gateway. ), short message gateway system interface protocol (SGIP) and other communications;
  • SMPP short message point-to-point protocol
  • SGIP short message gateway system interface protocol
  • a matching unit configured to use the matching policy to match each obtained short message with the stored keyword of each type of advertisement, to obtain a matching degree between the short message and each type of advertisement keyword;
  • a processing unit configured to determine, respectively, a matching degree of a matching degree of each of the short message and each type of advertisement, and a matching degree that is not less than a preset matching degree threshold, and each type of advertisement to which the keyword corresponding to the determined matching degree belongs is The advertisement required by the user who sent the text message;
  • the storage unit is configured to separately store the user numbers in a storage area corresponding to each type of advertisement required by the user.
  • the bulk sending unit is configured to send the advertising short message or the advertising multimedia message to each user number in the storage area corresponding to the advertisement when the advertisement message or the advertisement multimedia message of the first type of advertisement is sent.
  • the advertisement message and the advertisement multimedia message of the merchant can be sent to the user by determining the advertisement required by the user and according to the advertisement required by the user.
  • An optional filtering module is configured to filter out non-point-to-point short messages in the obtained short message, and obtain a point-to-point short message; or filter out non-point-to-point short messages in the obtained short message, obtain a point-to-point short message, and obtain a length of the point-to-point short message a point-to-point short message that is smaller than a preset short message length; and is used to send the obtained point-to-point short message or a point-to-point short message whose length is not less than a preset short message length as the acquired short message to the matching unit.
  • the matching unit may further include a plurality of matchers, each of which stores a set of keywords. And matching strategies are respectively set in each matcher; each matcher uses the matching policy set in itself to match the obtained short message with the keywords of each type of advertisement stored by itself; wherein each set of keywords contains one or more types of keywords The keyword for the ad.
  • the system further includes a group sending server, where each user number in the storage area corresponding to each type of advertisement synchronized by the storage unit is stored in a corresponding storage area of the advertisement set in itself, and is sent in a class.
  • the advertisement message or the advertisement MMS is advertised, the advertisement message or the advertisement MMS is sent to each user number in the corresponding storage area of the advertisement.
  • the mass-sending server may be a server used by the merchant to send a short message to the group, and may support an operation mode in which the advertisement is provided by the advertisement delivery system of the present invention, and the merchant itself delivers the advertisement short message and the advertisement multimedia message according to the user's demand.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)
  • Telephonic Communication Services (AREA)

Abstract

La présente invention concerne un procédé permettant la distribution de publicités de messages courts. Le procédé comprend : le stockage de mots-clés de divers types de publicités, et l’établissement d’une règle de mise en correspondance (101); l’acquisition de messages courts depuis un centre de messages courts ou une passerelle de messages courts (102); la mise en correspondance de chaque message court acquis avec les mots-clés de divers types de publicités stockés, respectivement, au moyen de la règle de mise en correspondance, afin d’obtenir des degrés de correspondance entre le message court et les mots-clés de divers types de publicités (103); la détermination d’un type de publicité dont le degré de correspondance est égal ou supérieur à un seuil de degré de correspondance prédéterminé comme étant le type de publicité requis par les utilisateurs de messages courts; lors de la distribution des publicités, la réalisation de distribution de la publicité en fonction du type de publicité requis par les utilisateurs de messages courts. L’invention concerne également un système pour la distribution de messages courts.
PCT/CN2009/075638 2009-07-22 2009-12-16 Procédé et dispositif permettant la distribution de publicités de messages courts WO2011009267A1 (fr)

Applications Claiming Priority (2)

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CN200910089748.2 2009-07-22
CN200910089748A CN101620717A (zh) 2009-07-22 2009-07-22 一种用户需求的分析方法及系统

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CN103079181A (zh) * 2013-02-06 2013-05-01 上海云联广告有限公司 一种通过短信进行屏幕匹配及定位用户的方法
CN105162984A (zh) * 2015-09-23 2015-12-16 小米科技有限责任公司 电话号码识别方法及装置

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CN101620717A (zh) * 2009-07-22 2010-01-06 中兴通讯股份有限公司 一种用户需求的分析方法及系统
CN105760385A (zh) * 2014-12-17 2016-07-13 中兴通讯股份有限公司 一种处理短信的方法及装置
CN107786952A (zh) * 2016-08-30 2018-03-09 南京中兴软件有限责任公司 信息处理方法及装置
CN107590696A (zh) * 2017-09-15 2018-01-16 北京凤凰理理它信息技术有限公司 消息推送方法、装置、存储介质及电子设备
CN108711073B (zh) * 2018-05-15 2022-02-11 中国联合网络通信集团有限公司 用户分析方法、装置及终端
CN112055319B (zh) * 2020-09-27 2021-08-27 东信和平科技股份有限公司 一种数据短消息业务下载系统及方法

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CN105162984B (zh) * 2015-09-23 2018-11-23 小米科技有限责任公司 电话号码识别方法及装置

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