WO2010107335A1

WO2010107335A1 - Interactive greetings card ("pozdravitka")

Info

Publication number: WO2010107335A1
Application number: PCT/RU2010/000044
Authority: WO
Inventors: Александр Аркадиевич ОДИНЦОВ
Original assignee: Odintsov Aleksandr Arkadievich
Priority date: 2009-02-11
Filing date: 2010-02-05
Publication date: 2010-09-23

Abstract

The invention relates to the field of service provision, postal deliveries, Internet technologies and the gift industry. The interactive greetings card consists of a solid paper base in the form of a horizontal rectangle which is divided into sections by fold lines that form uniform vertical rectangles with an image thereon, and has a space for messages. A small horizontal rectangle contains a secret digital code which is covered by a protective material that is non-translucent and is resistant to unintentional effacement but can be removed deliberately using a hard object, as a result of which the protective layer is destroyed and the secret information is revealed.

Description

Greeting interactive cards Title - “Greeting interactive greeting card -Header”

Appointment and scope - "Greeting interactive greeting card."

It is used in the provision of services, mail, in Internet technologies and gift business. Interactive greeting card due to its level of technology with the help of the presence on it of an erasable strip (scratch strip) hiding secret information allows you to get an additional technical result of use.

The level of technology The closest analogue is - Greeting card *

Description of the closest analogue - Greeting card (originally open letter) a special type of postal card for an open letter (State Standard of the Russian Federation GOST p51507-99). It is used in the field of postal items and gift items. However, now not only postcards are called postcards, but also greeting cards of various designs and formats. As well as other species that have nothing to do with mail or other items.

Characterized - Greeting card * is made on a solid paper basis or cardboard, rectangular shape, various sizes (currently the main size is considered to be the format "Euro" - 110x220 mm) has on the front side any graphic image, and its reverse part is intended for writing messages.

The claimed interactive greeting card - has a number of significant features in common with the closest analogue. So the “Greeting card is interactive” has a common scope with the prototype, it is also made on a solid paper base or cardboard of rectangular shape and in the dimensions accepted for the closest analogue, it has a graphic art image, a place for drawing text messages.

However, the “Congratulatory greeting card)) has, including significant differences from the closest analogue. So the main difference is that in the manufacture of “Greeting interactive greeting cards)) a secret code or word is applied to it, which is then covered with a protective layer in the form of a horizontal rectangle of small shape consisting of a material that is immune to transmission and accidental damage due to erasure (scratch strip ) providing covert information transfer.

The presence on the “Open Greeting Interactive”)) inscription (digital secret code confirming the existence of any service provided by the publisher), a hidden erased strip (scratch strip) is a new technical solution, which distinguishes it from the closest analogue (greeting card) as it changes technical result of the use of the prototype. The absence on the analogue (greeting card) of a digital secret code in the form of a rectangle with an opaque erasable coating prevents the achievement of an achievable result that provides the declared "Greeting interactive greeting"

Characterized by -

It is made on a solid paper basis in the form of a rectangle with a horizontal orientation, divided by bending lines into parts forming a “Quick greeting interactive” into several vertically oriented rectangles in the format typical for greeting cards, which has a graphic element in the form of a photograph or art image, a place for drawing messages , areas for a small rectangle consisting of a secret code, or a word covered with a protective layer of material invulnerable to translucent damage and accidental damage due to erasure.

(attached set of drawings, structural ergonomic schemes and outline layout)

Differences -

The differences are:

From the closest analogue - the constructive presence on the “Postcard congratulatory interactive” of a horizontal rectangle of small shape, consisting of secret information in the form of a font covered with a protective layer of material that is immune to transmission and damage due to accidental erasure in the form of an erasable strip (scratch strip) ensuring the safety of information , and in the presence of which consumers receive a new level of technology in the use of "Greeting interactive greeting cards))

At present, according to data from open sources * there is no information on the distribution and use of the full analogue of the declared “Greeting interactive greeting card)) that has the fundamental differences described above with the closest analogue - the presence on the standard greeting card of a hidden secret digital code covered with a protective layer consisting of invulnerable material translucency and accidental damage due to erasure (scratch strip).

Presented graphic elements.

To clarify the essence of “Interactive greeting cards)) are presented:

The drawing of the external and internal sides - explaining the general arrangement of parts and their dimension (scratch strip with hidden digital information, place for inscriptions, instructions for use)

The structural layout of the elements located on the product is an explanatory design with a causal relationship between the elements.

Life-size sketch model - for visual perception of the main technical differences. Implementation (disclosure) - the implementation of capabilities can be described by the following positions.

1. On the “Open Congratulatory Interactive”), the publisher applies an artistic or other graphic element, instructions for use, an inscription field and a generated digital code (confirming the availability of a service or material content, such as Internet banking) which is then hidden by the innovation in the form of a protective erasable lanes, and transfers to the consumer using the distribution network or in another way.

2. The consumer puts an inscription on the existing field for inscriptions and passes it to the final consumer by mail or other other means.

3. The end user receives graphic and textual information on the field for inscriptions, as well as an innovation in the form of secret information hidden by a protective coating in the form of a horizontally located rectangle made of material immune to transmission and accidental erasure of classified information. The final consumer erased the protective layer by means of the means of communication available to him to the publisher of the secret information thus obtained

4. The publisher, having received secret information from the end user in the form of a digital code, verifies it and identifies it with the end user by providing the opportunity to receive services or material content.

Thus, with the help of a new constructive element on a standard greeting card, the purpose is “To send greeting cards interactive)) to transmit not only graphic and text information remotely, but also to transmit to the end user a protected secret code giving new opportunities provided by the publisher, which is a causal connection of significant signs with the technical result of the use not achievable on the prototype.

Literature*

Arlazorov M. A letter to you! From the history of world mail. - Publisher M .:

Soviet Russia, 1966. - S. 91 - 94

Belitsky Y. M., Glezer G. H. Stories about postcards. - Publisher M .: Radio and communications, 1986. - 144 p. Russian language

Large philatelic dictionary / Under the general. ed. H. I. Vladitsa and V. A. Jacobs. -

M .: Radio and communications, 1988 .-- 320 p. - ISBN 5-256-00175-2 (See Cards with the original brand?)

Philatelist calendar for 1976. - M .: Communication, 1975 .-- April 26 - May 2.

Belitsky Y. M., Glezer G. H. Stories about postcards. - M .: Radio and communications, 1986. -

144 p.

State standard of the Russian Federation - GOST p5150799

Internet network http: //ru.wiЫpedia.org/wiki/Postmail_card http://ru.wikipedia.org/wiki/Okrytka

Claims

Formula Name: “Greeting interactive greeting card” The closest analogue is Greeting card. Interactive greeting card consisting of a solid paper base made in the form of a horizontally oriented rectangle, divided into parts, with bending lines forming uniform vertically oriented rectangles on which the graphic image is located, a place for drawing messages , characterized in that it has a horizontally oriented rectangle of small shape, consisting of of a certain digital code, covered with a protective material invulnerable to transmission and accidental erasure, amenable to deliberate destruction with the help of a solid third-party object, as a result of which secret information is opened for visual viewing. Matching signs oriented rectangle, has a graphic art image and a place for drawing text messages, has common size standards and the purpose of the application. Distinctive features “Interactive greeting card)) consisting of a solid paper base made in the form of a horizontally oriented rectangle divided into parts by bending lines forming vertically oriented rectangles on one of which is stored secret information in the form of a digital code hidden horizontally oriented rectangle of small shape, made on the basis of a protective layer consisting of material invulnerable to translucency and accidental erasure, (scratch strip) amenable to a solid object, which results in the destruction of the protective layer with the opening of a visual view of the applied secret code in the form of digital information. Constructive presence on the “Card of greeting interactive)) element of the scratch strip (erasable stripes in the form of a horizontally oriented rectangle of small shape) ensures the safety of digital information during remote transmission from one user to another y, so that the publisher and the user, new technical possibilities of use, the implementation of which is not possible on an analogue basis of its level of legal protection tehniki.Opredeleniya. (technical execution.) Due to the fact that the “Greeting Card is interactive)) has the fundamental differences described above with the closest analogue, it has a structural element - a horizontally oriented rectangle of small shape consisting of a secret digital code covered with a protective material that is invulnerable to transmission and accidental erasure , amenable to targeted destruction with the help of a solid third-party object, as a result of which the secret information is opened for visual viewing ма ма) - providing the consumer with technical capabilities previously not available to the prototype, the requested amount of legal protection is necessary to exclude the use of this structural element at the closest analogue.

1. On the “Open Congratulatory Interactive” the publisher applies an artistic or other graphic element, instructions for use, an inscription field and a generated digital code (confirming the availability of a service or material content, such as Internet banking), which is then hidden by the innovation in the form of a protective erasable strip , and transfers to the consumer using the distribution network or in another way.

3. The end user receives graphic and textual information on the field for inscriptions, as well as an innovation in the form of secret information hidden by a protective coating in the form of a horizontally located rectangle made of material immune to transmission and accidental erasure of classified information. The final consumer has erased the protective layer and, by means of the means of communication available to him, transfers to the publisher the secret information thus obtained

Thus, when applying the “Greeting interactive greeting card” with the help of a new structural element, an appointment is made for remote transmission of not only graphic and textual information, but also the transfer to the end user of a protected secret code giving new opportunities provided by the publisher, which is a causal connection of the essential features with the technical the result of using not reachable on the prototype.