JPH09226275A - Postcard - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a postcard making it possible to control the probability of a hit for each customer. SOLUTION: An address part 2 is provided in the upper part of a postcard 1 and a dwelling place, a name, etc., corresponding to a customer are printed in the address part 2. In the lower part of the postcard 1, a covered part 3 is provided and this part 3 is composed of an image part 31 of a pattern, a character, a figure or others being desired and of a nontransparent printed film layer 32 which covers up the image part 31 and falls off by rubbing, scratching or the like. Both of the address part 2 and the image part 31 are formed as variable information outputted by a printer.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a postcard in which an image appears due to friction, scratching, or the like.

[0002]

2. Description of the Related Art An opaque printing film (for example, silver ink by silk screen) is provided on a piece of paper by printing an address section and an image section with desired patterns, characters, figures Film)
The postcard has been devised in which the opaque printing film of the upper layer is dropped off due to friction, scratching, etc., and the image of the lower layer is revealed.

Further, as a part of services for financial and insurance companies to acquire customers, a picture is printed on a part of the surface of a postcard to be distributed to the customer and the picture is hidden by friction, scratching, or the like. An opaque printed film may be provided, and the opaque printed film may be scraped off with a coin or the like. In this case, since the target is the customer, the distributor distributes the prize to as many people as possible, and further contracts with a specific customer (for example, a customer with a large contract amount or a large amount of savings). There is a demand to set a higher probability of winning so that

However, in the above-mentioned conventional postcard, since the image portion is formed by printing, although it is possible to prepare several kinds of plates and print the image portion differently, it is possible to control the probability of winning for each customer. No, it cannot meet the above demands.

[0005]

The problem to be solved by the present invention is to provide a postcard capable of controlling the probability of winning for each customer.

[0006]

In order to solve the above problems, the present invention provides a postcard having the following configuration.

That is, the first aspect of the present invention is to provide an address portion and an image portion of a desired picture, character, or figure on a piece of paper, conceal the image portion, and remove the opaque printed film by friction, scratching, or the like. Is a postcard in which the address portion and the image portion are formed as variable information output by a printer. In this case, since the address portion and the image portion are formed as variable information output by the printer, it is possible to control the probability of winning for each customer.

A second aspect of the invention is to fold a paper piece in which the upper paper piece and the lower paper piece are connected to each other through a crease, and fold the paper piece in two to separate the overlapping surface of the upper paper piece and the lower paper piece. A postcard that is bonded as much as possible, having an address portion on the surface of the top paper piece,
At least one of the overlapping surfaces of the lower paper piece and the upper paper piece is provided with an image portion having a desired pattern, characters, or a figure,
An opaque printing film is formed which hides the image portion and drops off due to friction, scratching or the like, and the address portion and the image portion are postcards formed as variable information output by a printer. In this case, even in a postcard in which a paper piece in which the upper paper piece and the lower paper piece are connected to each other through a crease is folded in two and the superposed surface of the upper paper piece and the lower paper piece are adhered in a peelable manner, Similar to the first aspect of the invention, since the address portion and the image portion are formed as variable information output by the printer, it is possible to control the probability of winning for each customer.

Further, according to a third aspect of the invention, a paper piece in which an upper paper piece, a middle paper piece and a lower paper piece are connected is folded in three in a Z shape and the superposed surfaces of the inner paper piece and the lower paper piece are adhered to each other in a peelable manner. A postcard, which has an address portion on the surface of the upper paper piece, and provides an image portion with a desired picture, character, or figure on at least one of the overlapping surfaces of the lower paper piece and the middle paper piece, and the image portion Is a postcard in which an opaque printing film is formed which hides and is removed by friction, scratching or the like, and the address portion and the image portion are formed as variable information output by a printer. In this case, even in a postcard in which a paper piece in which an upper paper piece, a middle paper piece and a lower paper piece are connected to each other is folded in three in a Z-shape and the superposed surfaces of the inner paper piece and the lower paper piece are adhered in a peelable manner, Similar to the invention, since the address portion and the image portion are formed as variable information output by the printer, the probability of hitting each customer can be controlled.

Further, a fourth invention is the above-mentioned second and third inventions.
A postcard in which a release layer is formed on the opaque printed film of the invention. In this case, when the postcard is opened, the opaque print film is not peeled off, and it is possible to prevent the pattern of the image area from being exposed.

[0011]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments of the present invention will be described below with reference to FIGS.
4 will be described in detail. FIG. 1A is a plan view of the first embodiment, and FIG. 1B is A- of the first embodiment.
FIG. 3 is a sectional view taken along line A ′. FIG. 2 is a diagram showing a picture pattern of the image part according to the first embodiment. 3 (a) is a plan view of the second embodiment, FIG. 3 (b) is a plan view showing a developed state of the second embodiment, and FIG. 3 (c) is a plan view of FIG. 3 (b). It is an AA 'line sectional view. 4 (a) is a plan view of the third embodiment, FIG. 4 (b) is a plan view showing a developed state of the third embodiment, and FIG. 4 (c) is a plan view of FIG. 4 (b). A-
FIG. 3 is a sectional view taken along line A ′.

First, referring to FIG. 1, the first postcard of the present invention
An embodiment will be described. The postcard 1 shown in the figure is, for example, a direct mail sent from a bank to a customer. FIG. 1A is a plan view of the first embodiment. A postal card 1 is provided with an addressing section 2 on the upper part thereof.
The address, name, etc. corresponding to the customer are printed on. A concealing unit 3 is provided below the postcard 1. FIG. 1 (B) shows a cross-sectional view of the concealing unit 3, and the concealing unit 3 is an image unit 3 having desired patterns, characters, figures, and the like.
1 is provided, and an opaque printing film 32 is formed so as to cover the image portion 31. The image section 31 is output by a printer and can be changed for each postcard. Further, the opaque print film 32 hides the image portion 31 so that the image portion 31 cannot be visually recognized from the surface, and is formed by silk screen printing of silver ink, for example.

Here, a case will be described as an example where one of the six concealing sections 3 is scraped off with a coin or the like so that it can be exchanged for a prize when "Atari" appears. FIG. 2 shows a picture pattern of the image section 31.
1 has six patterns printed in two steps, of which the letters "Atari" are printed in the upper left corner, the lower middle and right corner three, and the remaining three , "Lose" is printed. Since these patterns are printed by the printer output, it is possible to control the probability of "atari" by varying the number and position of "atari" in the image portion 31 for each postcard 1. For example, for a specific customer (for example, a customer who has a large contract amount or a large amount of savings), the number of “Atari” out of the six patterns may be increased, or in some cases, all the six patterns may be referred to as “Atari”. By doing so, it is possible to set the probability of "atari" to be higher.

Next, regarding the second embodiment of the present invention,
This will be described with reference to FIG. The second embodiment of the present invention is as shown in FIG. 3, and the planar shape is as shown in FIG. 3 (a), the pressure sensitive adhesive layer 4 is provided on the entire surface of the paper base material. The postcard has a structure in which the adhesive layer 4 is folded inward with the adhesive layer 4 disposed inside so as to be releasably adhered, and the opening end 6 is provided at the lower end of the surface of the lower paper piece 12. Further, an address portion 2 is formed on the upper surface of the top paper piece 11, and the address, name and the like corresponding to each customer are printed on the address portion 2. The expanded state of the postcard shown in FIG. 3 (a) is as shown in FIG. 3 (b),
An upper paper piece 11 and a lower paper piece 12 are connected to each other via a crease 5.

FIG. 3C is a sectional view taken along the line AA ′ of FIG. 3B, in which the pressure-sensitive adhesive 4 is applied to the entire inner surface of the postcard 1, and the lower paper piece 12 is partially covered with the above-mentioned first part. As in the first embodiment,
The concealing section 3 is formed, and the concealing section 3 is provided with an image section 31 composed of a desired picture, character, figure or the like.
The opaque printed film 32 is formed so as to cover the 1 and the peeling layer 33 is provided on the opaque printed film 32. The peeling layer 33 is formed from the state shown in FIG.
When the postcard 1 is opened by grabbing the opening end 6 of the sheet 2, the opaque printing film 32 is peeled off together with the pressure-sensitive adhesive layer 4, and the image portion 3
This is for preventing 1 from being exposed, and is formed by printing a peeling varnish or the like, for example.

Next, a third embodiment will be described with reference to FIG. In the third embodiment, as shown in FIG. 4B, the top paper piece 1 is inserted through two folding lines 51 and 52.
1, a middle paper piece 13 and a lower paper piece 12 are connected to each other.
The paper piece shown in (b) is folded in three in a Z shape, and the surfaces of the upper paper piece 11 and the inner paper piece 13 that are superposed are strongly bonded to each other in a non-separable manner, and the surfaces of the inner paper piece 13 and the lower paper piece 12 that are superposed are peeled off. The postcard 1 shown in FIG. 4A is created by adhering as possible. A notch is formed in the lower part of the side edge of the lower paper piece 12 of the postcard 1 to form the opening end 6. Further, an address portion 2 is formed on the upper surface of the top paper piece 11, and the address, name and the like corresponding to each customer are printed on the address portion 2. Since the concealing portion 3 is formed on the overlapping surface of the lower paper piece 12 and the inner paper piece 13, and the addressing portion 2 and the concealing portion 3 are formed on the same surface, the printing of the addressing portion 2 and the concealing portion 3 is performed. The postcard 1 can be efficiently created. The other configurations are the same as those in the second embodiment, and the description thereof is omitted.

According to the postcard of the present invention, since the address portion of the customer's address, name, etc. and the image portion formed in the lower layer of the opaque printed film are formed as variable information, the probability of hitting each customer is controlled. be able to.

[Brief description of drawings]

FIG. 1 is a diagram showing a first embodiment of the present invention.

FIG. 2 is a diagram showing a picture pattern according to the first embodiment of the present invention.

FIG. 3 is a diagram showing a second embodiment of the present invention.

FIG. 4 is a diagram showing a third embodiment of the present invention.

[Explanation of symbols]

 1 Postcard 3 Shielding part 2 Addressing part 4 Pressure-sensitive adhesive layer

Claims (4)

[Claims] 1. A piece of paper with an address portion and a desired picture, character,
A postcard in which an image part is provided by a figure, etc., and an opaque printing film is formed to cover the image part and drop off due to friction, scratching, etc., where the address part and the image part are variable information output by a printer. A postcard characterized by being formed. 2. A postcard in which an upper paper piece and a lower paper piece are connected to each other via a crease, and the folded paper piece is folded in two and the superposed surface of the upper paper piece and the lower paper piece is adhered in a peelable manner. There is an address portion on the surface of the upper paper piece, at least one of the overlapping surface of the lower paper piece and the upper paper piece, a desired pattern,
An image part consisting of characters, figures, etc. is provided, and an opaque print film is formed to cover the image part and drop off due to friction, scratching, etc., and the address part and the image part are formed as variable information output by a printer. A postcard that is characterized by being written. 3. A postcard in which a paper piece in which an upper paper piece, a middle paper piece and a lower paper piece are connected to each other is folded in three in a Z shape, and the superposed surfaces of the inner paper piece and the lower paper piece are adhered to each other in a peelable manner. An address portion is provided on the surface of the upper paper piece, and at least one of the overlapping surfaces of the inner paper piece and the lower paper piece is provided with an image portion of a desired picture, character, figure, etc., and the image portion is concealed, and friction and scratches are provided. A postcard in which an opaque printing film that falls off due to, for example, is formed, and the address portion and the image portion are formed as variable information output by a printer. 4. The postcard according to claim 2, wherein a release layer is formed on the opaque printed film.