RU91546U1 - INTERACTIVE GREETING CARDS "GREETINGS" - Google Patents

Abstract

Title - Interactive Greeting Card

“Congratulations” (hereinafter referred to as “Congratulations”)

Appointment and scope - "Congratulations"

designed to meet the moral and aesthetic needs of man. It is used in the provision of services, mail, Internet technologies and gift business. Due to its interactivity (having open and closed digital and bar codes), the Interactive Greeting Card “Congratulations” allows you to congratulate the recipient using the Internet and special computer software, giving him the opportunity not only to receive an aesthetic perception of congratulations, but also the opportunity to receive various services provided with using the Internet and ultimately the freedom of choice of material values.

The essence and result.

Having done research in the field of postal items, Internet services and the gift business, we can conclude that at the moment there is no tool to congratulate any consumer on any event with the help of a postal item with the possibility of the final consumer making his choice on the definition of such a gift or material (monetary equivalent) necessary for him, with the receipt of moral-aesthetic, visual perception, as well as an accompanying congratulatory inscription. The interactive greeting card "Congratulation" is called to solve this problem.

With the help of modern Internet technologies, special computer software and programs. By producing “Congratulations”, the publisher generates digital pin codes, each of which is equivalent to the monetary equivalent and is the value of “Congratulations”. Having closed the code with an erased strip, the publisher transfers to the intermediate consumer the right to use the “Congratulations”, having incurred obligations to fulfill the material content. The intermediate consumer from the instructions for use available on "Pozdravitka" determines their actions. The main one, which is the application of a congratulatory or other inscription in the inscription field, and then produces a mailing or other action to transfer “Congratulations” to the final consumer.

The end-user will take full advantage of the main new features. After reading the instructions for use, he understands that he received not only a congratulatory inscription, photograph or artistic element but also material value in the form of a gift equivalent to a monetary equivalent. Having opened the closed digital code and sending it using the Internet and the manufacturer’s specialized saiga, he determines the choice of a gift that the manufacturer will provide after verification and identification.

Thus, it is safe to say that, for example, a “wedding” card in an envelope with money can be a thing of the past and an interactive greeting card “Congratulation” can serve as a full replacement.

It should be noted that “Pozdravitka” is not a substitute for cash in any form (cash or cyber money), it is only a tool for realizing new opportunities for remote presenting of a gift and freedom of choice. And the company publisher takes over the service to implement such opportunities.

Description

Purpose and scope - "Congratulation" is designed to meet the moral and aesthetic needs of man. It is used in the provision of services, mail, Internet technologies and gift business. Due to its interactivity (having open and closed digital and bar codes), the interactive greeting card “Congratulations” allows you to congratulate the recipient using the Internet and special computer software, giving him the opportunity not only to receive an aesthetic perception of congratulations, but also the opportunity to receive various services provided with using the Internet.

The level of technology.

Analogs of the claimed industrial design are.

1. Greeting card (MKPO-160250 code)

2. Payment cards for Internet services.

The closest analogue is - Greeting card.

Description of the closest analogue - Greeting card (originally open letter) a special type of postal card for an open letter. However, now they call a postcard not only postcards, but also greeting cards of various designs and formats. As well as other species that have nothing to do with mail or other items.

Characterized - Greeting card is made on a solid paper basis. It has a graphic image on the front side, and its reverse part is intended for writing messages.

Description of a distant analogue - payment cards for Internet services are designed to pay using digital codes for any Internet technology services.

They are characterized - made on a solid paper basis and have digital information hidden by an erasable strip.

The claimed industrial design - “Interactive Greeting Card Pozdravitka” has a number of significant features in common with the closest analogue. So "Pozdravitka" has a graphic art image and a place for applying text messages. However, “Pozdravitka” has, including significant differences from the closest analogue. So the main distinguishing feature is the presence on Pozdravitka of a digital inscription hidden by an erased topographic strip (scratch strip) inherent to a more distant analogue (ie, Internet service payment cards). A hidden digital code confirms the presence of any service or material content and is absent from the nearest analogue, which changes technical capabilities.

Characterized by

It is made on a solid paper basis in the form of a rectangle with a horizontal orientation and has areas for applying hidden digital information, free space for writing messages, photographs or artistic images, as well as instructions for use.

It is divided along the bending lines into parts forming the “Congratulations” in the form of several vertically oriented rectangles.

Differences:

The main differences of the claimed industrial design are.

The constructive presence at Pozdravitka of a scratch strip (erasable strip) that ensures the preservation of digital information with which, using the technical capabilities of the Internet, the consumer receives material content.

The presence of instructions for use is an additional difference from the analogue designed to reveal the essence of the main difference, which is a connection with the elements located on the "Greetings"

To implement a significant difference from the analogue, the “Greetings” interactive greeting card should also have a different composition of paper for the outside and inside.

The difference between "Congratulations" from the distant analogue must be considered the technical result of use. (The possibility of the customer applying congratulatory or other inscriptions, sending by mail and the technical implementation of their consumer requests)

Due to the fact that the claimed utility model has the fundamental differences described above with the nearest and farthest analogue (having a hidden digital code that extends the technical capabilities of using the closest analogue and the possibility of expanding the technical implementation of consumer requests of the distant analogue), there are several components - to indicate The claimed utility model based on the work of stylists and designers created a unique name - Interactive Greeting Card "Congratulations." Currently, according to data from open sources, there is no information on the distribution and use of the full analogue of the utility model

Presented graphic elements.

To explain the essence of the interactive greeting card "Congratulations" are presented.

The drawing of the external and internal sides - explaining the general arrangement of parts and their dimension (scratch strip with hidden digital information, place for inscriptions, instructions for use).

The structural arrangement of the elements located on the product is an explanatory design with a causal relationship between the elements.

Life-size sketch layout - for visual perception of the main technical differences.

The implementation of the utility model - the implementation of the capabilities of the claimed model can be described by the following positions.

1. On the “Congratulations”, the publisher applies an artistic or other graphic element, instructions for use, an inscription field and a generated digital code (confirming the availability of a service or material content) which is then hidden by a protective erasable strip and transmitted to the consumer using a distribution network or in another way.

2. The consumer puts an inscription on the existing field for inscriptions and transfers it to the end consumer by post or other methods.

3. The end user receives graphic and textual information on the field for inscriptions and, having studied the instructions for use, erases the protective layer and transfers the existing digital code to the publisher.

4. The publisher, having received a digital code from the end user, verifies it and identifies it with the end user by providing the opportunity to receive the material components of the “Greetings” interactive greeting card.

Thus, the appointment of “Congratulations” is carried out for the remote transmission of not only graphic and textual information but also the transfer to the end user of the material capabilities provided by the publisher.

Technical performance and novelty.

To carry out the tasks that Pozdravitka performs, the principle and technology of use have been developed. Includes greeting cards that are no longer new and the technology of prepaid cards with hidden digital codes. The common combination of these two components and their technologies in combination with specialized sites and software represent technical novelty and currently, based on common open sources, Pozdravitka does not have a complete analogue. (In addition to the well-known data on “Applications for an industrial design” filed with Rospatent, input No. 041060 reg. No. 2008502879 and input No. 041059 reg. No. 2008502878 of 08.08.2008)

The necessary protection of novelty.

To implement this model, to launch all technical components (creating software, support sites, manufacturing at all stages of production), time is required and, accordingly, legal protection of the “copyright” rights to the interactive greeting card “Congratulations” is necessary, the technical novelty presented in this application for Utility model in the form of a description, a formula, drawings and a sketch layout.

Claims (1)

Interactive greeting card, consisting of a solid paper base, made in the form of a horizontally oriented rectangle, divided into parts, with bending lines forming uniform vertically oriented rectangles on which graphic images are placed, a place for drawing messages, characterized in that it has a horizontally oriented rectangle of small shape consisting of a secret digital code, covered with a protective material, invulnerable to transmission and accidental erasure amenable to deliberate destruction with the help of a solid third-party object, as a result of which an opening is made for visual viewing of classified information.