WO2010087588A3 - 게임내 광고의 시청률 제공 시스템 및 그 방법 - Google Patents

게임내 광고의 시청률 제공 시스템 및 그 방법 Download PDF

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Publication number
WO2010087588A3
WO2010087588A3 PCT/KR2010/000044 KR2010000044W WO2010087588A3 WO 2010087588 A3 WO2010087588 A3 WO 2010087588A3 KR 2010000044 W KR2010000044 W KR 2010000044W WO 2010087588 A3 WO2010087588 A3 WO 2010087588A3
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WO
WIPO (PCT)
Prior art keywords
iga
game
exposure
advertisement
rating points
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Application number
PCT/KR2010/000044
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English (en)
French (fr)
Other versions
WO2010087588A2 (ko
Inventor
권준호
Original Assignee
(주)세컨커머셜
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by (주)세컨커머셜 filed Critical (주)세컨커머셜
Publication of WO2010087588A2 publication Critical patent/WO2010087588A2/ko
Publication of WO2010087588A3 publication Critical patent/WO2010087588A3/ko

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

본 발명은 게임내 광고의 시청률 제공 시스템 및 그 방법에 관한 것으로, 본 발명의 적어도 하나 이상의 게임사 서버에서 제공하는 게임내의 광고에 대한 시청률을 제공하기 위한 시스템은, 상기 게임사 서버로부터 소정의 광고의 광고노출에 대한 모든 로그 데이터를 전달받아, 소정의 노출기준을 만족하는 유효값인 노출단위를 선별하기 위한 선별수단; 및 상기 선별수단으로부터 주기적으로 전송되는 노출단위의 합을 분석하여, 상기 광고에 대한 게임내에서의 종합시청률(GRP)을 매체 성격에 따른 차이 및 모집단의 차이를 반영하여 TV 광고와 동등비교가 가능한 GRP로 변환하기 위한 분석수단을 포함한다.
PCT/KR2010/000044 2009-01-29 2010-01-06 게임내 광고의 시청률 제공 시스템 및 그 방법 WO2010087588A2 (ko)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2009-0006889 2009-01-29
KR20090006889 2009-01-29

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US12/704,448 Continuation-In-Part US8616469B2 (en) 2009-06-15 2010-02-11 Water-saving shower head with extension utilizing air-pressure

Publications (2)

Publication Number Publication Date
WO2010087588A2 WO2010087588A2 (ko) 2010-08-05
WO2010087588A3 true WO2010087588A3 (ko) 2010-09-23

Family

ID=42396158

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2010/000044 WO2010087588A2 (ko) 2009-01-29 2010-01-06 게임내 광고의 시청률 제공 시스템 및 그 방법

Country Status (2)

Country Link
KR (1) KR101201889B1 (ko)
WO (1) WO2010087588A2 (ko)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000036813A (ko) * 2000-03-29 2000-07-05 이우정 미디어 조각 맞추기 게임을 이용한 인터넷 광고기법
KR100329135B1 (ko) * 1992-12-09 2002-05-09 마크 홀린저 케이블텔레비젼전송시스템을위한네트워크제어기
JP2002515684A (ja) * 1998-05-12 2002-05-28 ニールセン メディア リサーチ インコーポレイテッド デジタルテレビ用視聴率測定システム
KR100616036B1 (ko) * 1998-04-03 2006-08-28 세드나 페이턴트 서비시즈, 엘엘씨 텔레비전 전송 시스템을 사용한 타겟 광고
KR100639519B1 (ko) * 1998-01-31 2006-10-31 소니 가부시끼 가이샤 방송 프로그램 선택 이력 정보 취득 장치 및 그 방법

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU2006230860B2 (en) * 2005-04-05 2012-04-19 Google Llc Method and system supporting audited reporting of advertising impressions from video games
JP2007011842A (ja) * 2005-07-01 2007-01-18 Dainippon Printing Co Ltd コンテンツ配信システム、暗号化装置、クライアント端末、プログラム及び記録媒体

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100329135B1 (ko) * 1992-12-09 2002-05-09 마크 홀린저 케이블텔레비젼전송시스템을위한네트워크제어기
KR100639519B1 (ko) * 1998-01-31 2006-10-31 소니 가부시끼 가이샤 방송 프로그램 선택 이력 정보 취득 장치 및 그 방법
KR100616036B1 (ko) * 1998-04-03 2006-08-28 세드나 페이턴트 서비시즈, 엘엘씨 텔레비전 전송 시스템을 사용한 타겟 광고
JP2002515684A (ja) * 1998-05-12 2002-05-28 ニールセン メディア リサーチ インコーポレイテッド デジタルテレビ用視聴率測定システム
KR20000036813A (ko) * 2000-03-29 2000-07-05 이우정 미디어 조각 맞추기 게임을 이용한 인터넷 광고기법

Also Published As

Publication number Publication date
WO2010087588A2 (ko) 2010-08-05
KR101201889B1 (ko) 2012-11-16
KR20100088096A (ko) 2010-08-06

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