WO2010037161A1 - Publicité électronique - Google Patents

Publicité électronique Download PDF

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Publication number
WO2010037161A1
WO2010037161A1 PCT/AU2009/001191 AU2009001191W WO2010037161A1 WO 2010037161 A1 WO2010037161 A1 WO 2010037161A1 AU 2009001191 W AU2009001191 W AU 2009001191W WO 2010037161 A1 WO2010037161 A1 WO 2010037161A1
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WO
WIPO (PCT)
Prior art keywords
html element
product
advertising
data
advertiser
Prior art date
Application number
PCT/AU2009/001191
Other languages
English (en)
Inventor
Frankie James Lagudi
Original Assignee
Frankie James Lagudi
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AU2008904716A external-priority patent/AU2008904716A0/en
Application filed by Frankie James Lagudi filed Critical Frankie James Lagudi
Publication of WO2010037161A1 publication Critical patent/WO2010037161A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the field of this invention is generally related to advertising and more particularly to advertising over the Internet.
  • Advertising of goods or services on the Internet is commonplace today. Typically, advertising over the Internet involves an advertising provider who hosts an advertiser's advertisement in a particular webspace. The advertising may be provided for remuneration or without charge.
  • the campaign will be managed solely by the advertising provider and the advertiser may have little involvement in the actual placement of the advertisements.
  • advertisements placed by an advertising provider may remain the same for long durations of time and become 'stale' and as a consequence, web users may lose interest in these advertisements. Further, items may not be available immediately or until a time after the advertisement has been placed.
  • a computer implemented method for providing advertising comprising the steps of:
  • advertising information for a product comprising data representing when said product is available for purchase; configuring a HTML element according to said data;
  • a system for providing advertising comprising:
  • an input device for receiving advertising information for a product, said advertising information comprising data representing when said product is available for purchase;
  • a display device for displaying a HTML element.
  • a computer program product for providing advertising comprising:
  • a computer usable medium having computer usable program code embodied therewith, said computer usable program code comprising:
  • advertising information for a product, said advertising information comprising data representing when said product is available for purchase;
  • the advertising system including an electronic advertising board having a plurality of advertising slots, each slot adapted to contain an advertisement, and means for sorting the advertisements in the advertising slots according to a geographic location or preferences of a web user viewing the electronic advertising board.
  • the system, product and method of the invention in one or more of their various aspects, may include an interface for use by an advertiser to submit an advertisement.
  • the advertiser may be able to enter advertising information directly into an empty advertising slot in some circumstances, via the interface.
  • the input means may include such an interface.
  • an advertiser may use the advertiser's personal computer with connection to the Internet to access the electronic advertising system.
  • Means for storing input data may be included, preferably in the form of a database attached to a web server.
  • data input for an advertisement is stored in a database in each of the aspects of the invention. This can facilitate queuing of advertisements when desired.
  • Figure 1 shows an embodiment of advertising board system for providing advertisements over the Internet
  • Figure 2 shows an embodiment of advertising board for displaying advertisements
  • Figure 3 shows an embodiment of interfaces that may be used by an advertiser to submit an advertisement
  • Figure 4 show embodiments of methods for selecting a new advertisement for insertion in the advertising board
  • Figures 5A to 5D show embodiments of methods for automatically clearing the advertising board
  • Figures 6A to 6C show embodiments of methods for sorting advertisements in the advertising slots contained in the advertising board
  • Figure 7 shows an advertising slot containing a HTML element enabling a user to buy an advertised product
  • Figure 8A shows an example of a product configuration webpage allowing an advertiser to configure a product page
  • Figure 8B shows an example of a product page displaying a product advertised by the advertiser
  • Figure 9 shows a method 900 for providing advertising
  • Figure 10 is a schematic block diagram of a general purpose computer upon which arrangements described in the Figures can be practised.
  • FIGS 1 to 6 describe embodiments which may optionally be combined with the different aspects of the present invention.
  • Figure 1 shows an electronic advertising board system 100 for providing advertisements over the Internet 115.
  • a web server 110 is configured to provide web page content over the Internet 115.
  • the web server 110 may be implemented as one or more computer application programs executable on the computer hardware arrangement of Figure 10, described below.
  • the web server 110 typically includes a database 120 to store the web page content.
  • the web server upon receiving an HTTP request, retrieves the requested HTML page, pre processes the HTML page with data comprising data extracted from the database 120 and serves the resultant HTML page as a response.
  • the web server is an Apach ⁇ TM web server
  • the HTML pre-processor is a PHP pre-processor
  • the database is a MySql ⁇ M database.
  • the web server is typically configured from the web master workstation 130.
  • the web master workstation 130 may be implemented as one or more computer application programs executable on the computer hardware arrangement of Figure 10, described below.
  • the web master is able to configure the stored HTML pages and data contained in the database 120 of the web server 110.
  • the web master may perform the configuration using the HTTP, HTTPS or FTP protocols.
  • web users use web user workstations 140 to request and view the HTML pages received from the web server 100.
  • the web user workstation 140 may be implemented as one or more computer application programs executable on the computer hardware arrangement of Figure 10, described below.
  • the web user workstations contain a browser application that issues a request for a particular HTML page from the web server 110, receives the HTML response from the web server 110 and renders the response on the display of the web user workstation 140.
  • Figure 2 shows an electronic advertising system 200 having an advertising board 210 for displaying advertisements 225 related to goods or services.
  • the advertising board 210 is rendered by a browser application 220 on the display device of a web user workstation 140.
  • the advertising board 210 typically comprises a portion of the rendered HTML page within the browser application 220 but may alternatively comprise the full rendered area of the browser application 220.
  • the advertising board 210 contains a number of advertising slots 230 in which advertisements may be displayed.
  • An advertising slot 230 may contain a hyperlinked title 240 of the advertisement.
  • the title 240 hyperlink contains a URL that refers to the web page configured by the advertiser (also known as a merchant).
  • the title 240 hyperlink may contain a URL that refers to a webpage within the same domain.
  • the title 240 hyperlink may contain a URL that refers to any webpage.
  • the advertising slot 230 may further comprise a tag line 250 and detailed information 260.
  • the detailed information 260 contains the address of the advertiser but may contain additional information related to the advertisement, such as "specials".
  • the advertising slot 230 may also contain an image 270 which is typically configurable by the advertiser.
  • the advertising board 210 may contain advertisements from a plurality of advertisers in the advertising slots 230. If not all the advertising slots are filled, one or more slots 230 will be left blank or a default advertisement inserted.
  • the advertising board 210 may further include a sorting control 280 that allows a web user to sort the order of the advertisements in the advertisement slots 230.
  • a sorting control 280 contains a drop down box containing a number of options by which to sort the advertisements. In this manner, the web user may be able to sort the advertisements by date, by location, by relevance or by any other criteria.
  • an asynchronous JavaScriptTM function call is used to update the order of the advertising slots 230, thereby eliminating the need for a page refresh.
  • a plurality of advertising boards 210 may exist on separate web pages within a same domain. In this manner, each web page may pertain to a particular geographic state or region. Thus there may be a plurality of state pages. Each advertising board on a state page might only include advertisements that are related to that particular state.
  • FIG. 3 shows interfaces that may be used by the advertiser to submit an advertisement.
  • the interfaces 300A, 300B are rendered in a browser application 220.
  • the advertiser In order for an advertiser to view interfaces 300A or 300B, the advertiser must log on or authenticate to the web server 110 in a manner known in the art.
  • an advertiser will provide the advertiser's email address when registering with the web server 110.
  • the web server will then send a confirmation email to the email address provided by the advertiser containing a URL.
  • the URL refers to a page on the web server 110 that, when requested, verifies that the advertiser email address is valid.
  • the advertiser may log into the web server 110 in order to request to place an advertisement on the advertising board 210.
  • the web user is identified by a welcome note 310A to indicate to the advertiser that he has logged in.
  • the user interface 300A contains a form 320A containing input fields pertaining to the data contained in an advertisement.
  • the form 320A may contain a title text input field 340A and a URL input field 350A.
  • the title of the advertisement may contain a hyperlink as specified in the URL text input field 350A.
  • the form 320A may contain tagline 360A and detailed information 370A text input fields.
  • the form 320A may contain an image field that allows an advertiser to browse and upload an image stored on the client workstation 140.
  • the form 320A may contain a preview button 390A which will show a preview of the advertisement as it would be rendered in the advertising slot 230 to the web user.
  • the form 320A contains a submit button 3110A which submits the form information to the web server 110 to be stored in the database 120.
  • the interface 300B is one that an advertiser may use to enter in advertising information directly on the advertising board 210 without having to browse to the advertisement information input interface 300A.
  • the interface 300B is advantageous, because it is user friendly and requires fewer steps to enter advertising data.
  • the advertiser will have to log into the web server 100. If the advertiser is not logged into the system, an appropriate message such as "Please log in if you want to advertise in this slot" may be temporarily displayed as the advertiser moves the cursor over the advertising slot 230. If the advertiser is logged into the system, text input fields 310B, 320B, 330B and an image edit link 330B may appear when the advertiser moves the mouse cursor over the advertisement slot 230.
  • the advertiser is able to enter the advertising data in fields 310B, 320B and 330B. Once the data has been input into the fields, it is automatically submitted to the web server 110 for inclusion in the database 120. Alternatively, the data may be submitted manually by the advertiser clicking a submit button. When the advertiser clicks on field 330B, a new window may open allowing the advertiser to choose the image from the web user workstation 140.
  • field 300B may be a browse button, allowing the advertiser to browse for the image on the web user workstation 140.
  • asynchronous JavaScriptTM function calls will be used to eliminate the need for page refreshing.
  • the input fields of interfaces 300A and 300B are automatically populated with information.
  • the detailed description 260 ( Figure 2.) may be automatically populated with the address of the advertiser if it is known.
  • the location of the advertiser may be ascertained from the advertiser's IP address and the name of the location used to automatically populate the detailed description field 260.
  • the web server 110 is configured to limit the number of advertisements that a particular advertiser can submit in a certain period. For instance, the web server 110 may be configured to only allow a user to post advertisement in a 24 hour period. In a preferred embodiment, the web server 110 is configured to limit when advertisers may post advertisements. For instance, the web server 110 may be configured to only allow an advertiser to post advertisements during the first 8 hours of every day.
  • the web server 110 may be configured to only allow advertisers to post advertisements at certain random times during the day. This is advantageous as it may cause the advertisers to keep checking the web page in order to determine when advertising posting is enabled.
  • Figures 4A to 4D show methods for selecting and posting an advertisement to the advertising board 210.
  • Method 400A in Figure 4A shows a method of posting an advertisement to the advertising board on a f ⁇ rst-come-first-served basis.
  • an advertiser submits an advertisement at step 410A.
  • the web server 110 determines if all of the advertising slots 230 in the advertising board 210 are full (refer Figure 2). If all of the advertising slots 230 of the advertising board 210 are not full, the web server 110 at step 430A will place the submitted advertisement in the next empty slot 230 of the advertising board 210. In this manner, the first advertisement submitted by the advertiser will appear at the top of the advertising board. Subsequent advertisements will appear in advertising slots 230 below in the order in which they were submitted.
  • the web server 110 at step 420A determines that the advertising board 210 is full, the submitted advertisement is not posted to the advertising board.
  • a PHP code snippet for method 400A is given in Table 1 and PHP code for one implementation of the method 400A is provided in Appendices A and B.
  • Method 400B in Figure 4B shows a method of posting advertisements to the advertising board analogous to a first-in-first-out stack.
  • the advertiser submits an advertisement.
  • the web server 110 determines if the advertising board 210 is full. If the advertising board is not full at step 430B, the advertisement is placed in the next empty slot of the advertising board 210. If, however, the advertising board is full, the topmost advertisement of the advertising board 210 is removed at step 440B. The advertisement is placed in the bottom empty slot at step 430B.
  • a PHP code snippet for method 400B is given in Table 2 and PHP code for one implementation of the method 400B is provided in Appendices A and B.
  • Method 400C in Figure 4C is a method of posting advertisements to the advertising board 210 when a criterion is used to determine which advertisement is removed if the board is full.
  • the criteria for posting advertisements to the advertising board 210 that is full may include removing an advertisement from the advertising board 210 according to date, price, category, product, location or random number.
  • the advertiser submits an advertisement at step 410C.
  • the web server 110 determines if the advertising board 210 is full or not. If the advertising board 210 is full the web server 110 uses the predetermined criteria to remove a particular advertisement from the advertising board at step 420B.
  • the advertisement is placed in the empty slot of the advertising board 210.
  • a PHP code snippet for method 400C is given in Table 3 and PHP code for one implementation of the method 400C is provided in Appendices A and B.
  • Method 400D in Figure 4D shows steps for posting advertisements to the advertising board 210 in which excess advertisements are queued.
  • an advertiser submits an advertisement at step 410D.
  • the submitted advertisement is added to a queue.
  • the queue may be a fixed or variable length array. In the variable length array, the array is grown to accommodate advertisements as they are submitted.
  • Advertisements may also be discarded from the queue once a threshold has been exceeded.
  • the discarded advertisement may be the first advertisement or the last advertisement submitted to the queue.
  • the web server 110 determines if the advertising board 210 is full or not. If the advertising board 210 is full, no advertisement is posted to the advertising board. If the advertising board is not full, an advertisement is read from the queue at step 440D and posted to the advertising board at step 450D.
  • a PHP code snippet for method 400D is given in Table 4 and PHP code for one implementation of the method 400D is provided in Appendices A and B.
  • advertisements are automatically cleared from the board after the expiration of a certain time period, and an advertisement from the queue is place in its stead. For example, if an advertiser's advertisement is posted to the advertising board at 12 hours, 41 minutes, the advertisement will remain on the board until 24 hours later at which time the advertisement is removed from the board and replaced with an advertisement from the advertising queue.
  • Figure 5A to 5D show methods for automatically clearing the advertising board.
  • Method 500A in Figure 5A shows a method for automatically clearing the advertising board at a specific time.
  • the specific time may be a predetermined time of day or a random time of day.
  • the web server 110 waits for a specific time (step 510A).
  • the advertising board 210 is cleared.
  • a cronjob (see: http://www.cronjobs.org/) is used to invoke step 520 periodically.
  • a PHP code snippet of step 520A of method 500A is given in Table 5 and PHP code for one implementation of the method 500A is provided in Appendices A and B.
  • Method 500B in Figure 5B shows a method for clearing the advertising board 210 when the advertising board is full.
  • the method 500B begins at step 510B where the web server 110 determines if the advertising board 120 is full or not. If the advertising board is full, the advertising board 120 is cleared at step 520B. At step 530B, the advertisement is posted to the advertising board 120 in the usual manner.
  • a PHP code snippet of method 500B is given in Table 6 and PHP code for one implementation of the method 500B is provided in Appendices A and B.
  • Method 500C in Figure 5C shows a method for manually clearing the advertising board.
  • the web master using the web master workstation 130, is able to clear the advertising board.
  • the web master may invoke the clearing of the board by accessing the secured web page contained on the web server 110 or by calling a web service function of the web server 110.
  • the method 500C starts at step 510C when the web master invokes the clearing of the board.
  • the advertising board 210 is cleared.
  • the PHP that may be used to clear the board is shown in Table 5 and PHP code for one implementation of the method 500C is provided in Appendices A and B.
  • Method 500D in Figure 5D shows a method of clearing the advertising board 210 once a predetermined number of page hits has been exceeded.
  • a counter is used to keep track of the number of web page hits.
  • the page hit counter is increased by one.
  • the web server 110 determines if the page counter has exceeded a certain threshold. If the page counter has exceeded a certain threshold, the advertising board 210 is cleared at step 530D.
  • the page counter is reset to zero.
  • a PHP code snippet of method 500D is given in Table 7 and PHP code for one implementation of the method 500D is provided in Appendices A and B.
  • Figures 6A to 6C show methods for sorting advertisements in the advertising slots 230 contained in the advertising board 210 (refer Figure 2).
  • Method 600A shows a method for sorting the advertisements in the advertising board 210 according to the date and time at which they were submitted.
  • the web server 110 stores in the database 120 the time and date at which each advertisement is submitted.
  • the advertisements contained in the advertising board 210 are sorted according to the time and date of each advertisement.
  • a SQL query example to sort the advertisements by data is given in Table 8.
  • PHP code for sorting the advertisements by data according to one implementation as provided in Appendices A and B.
  • Table 8 SQL query to sort advertisements by date Method 600B in Figure 6B shows a method for sorting advertisements in the advertising board according to location.
  • a web user is able to view advertisements near the top of the advertising board which are most relevant to the web user's location.
  • the web server 110 may either read the IP address of the web user at step 610B or read the user's location from the user preferences in step 630B, if they exist. If the web server 110 uses the IP address of the web user to determine its location, a look up table is typically employed at step 620B in order to resolve the location of the web user.
  • the web server 110 may either compare the location of the advertiser obtained from the IP address of the advertiser when the advertisement was submitted at step 640B with the location of the web user, or compare the advertiser location in the advertiser user preferences in step 650B with the location of the web user.
  • the advertisements of the advertising board 210 are sorted as a function of the proximity of the web user location.
  • the advertisements on the advertising board 210 may be sorted by category, geography, product, location or price. SQL query examples to sort the advertisements by these criteria are given in Table 9. PHP code for sorting the advertisements by these criteria, in accordance with one implementation, is provided in Appendices A and B.
  • Method 600C in Figure 6C is a method of sorting advertisements in the advertising board 210 according to the relevance of the advertisement to the web user.
  • the web server 110 may read and write cookies at step 610C in order to infer the browsing history of the web user at step 620C. In this manner, the web server 110 may obtain a list of pages that the web user has visited. The web server 110 is then able to visit the same pages visited by the web user and store the relevant keywords contained in the content of those pages. These keywords will be used as an indication of user preferences.
  • the web server 110 may read the user preferences at step 630C, if they exist. In this manner, the web user is able to define a set of keywords to identify preferences.
  • the web server 110 will use the keywords gathered in step 610C to 620C or in step 630C to sort the advertisements according to an algorithm.
  • the algorithm will match the user preference keywords with key words in the advertisements in the advertising board 210 and rank those advertisements according to the number of keywords that are the same or similar.
  • FIG. 7 shows an advertising slot 230 containing a HTML element 710 enabling a user to buy an advertised product.
  • HTML element 710 may be implemented as a button, hyperlink or a similar HTML element.
  • the button may be configured as a hyperlink so as to cause browser 220 to navigate to a particular URL.
  • the HTML element 710 may be implemented as a web form submit button, causing the web form in which the HTML element 710 is contained to be submitted to web server 110 for processing.
  • HTML element 710 may display 'Buy Now', 'On sale now' or similar.
  • HTML element 710 may cause the browser application 220 to navigate to a product web page allowing the user to purchase the advertised product.
  • the product web page may provide the user with additional information related to the product.
  • web server 110 may be configured to direct the user to a purchase page of the advertiser or payment processing website to complete the purchase.
  • the web server 110 may be configured to direct the user to a page hosted on web server 110 to complete the purchase.
  • Web server 110 may be configured to provide "shopping cart” and "checkout" functionality in a manner known in the art.
  • HTML element 710 may be configured according to the stock availability of the product. For example, HTML element 710 may be configured to display the words 'Item Sold' if the product is no longer in stock. As such, 120 may be configured with the number of products available for sale. Each time the product is sold, the web server 110 may decrement the number of products available in the database 120. When the web server 110 determine that there are no products left for purchase, HTML element 710 may be configured to display the message "Item Sold" or "Sold out". Alternativley, HTML element 710 may be configured to cause the browser 220 to navigate to a web page comprising a message that the product has sold out.
  • HTML element 710 may be configured to display the message "Item Sold" or "Sold out" when HTML element 710 is activated by a user as a safeguard against multiple users attempting to purchase a product. For example, in the instance where a user activates HTML element and the user is directed to a payment processing page to complete the order, HTML element 710 may be configured to disallow any further purchase attempts for the product. This approach disallows concurrent payment processes for a single product. If the payment process fails, HTML element 710 may again be configured to allow purchase attempts. Alternatively, element 710 may be configured to disallow purchase attempts until such time that the advertiser resets HTML element 710. HTML element 710 may be configured to disallow purchase attempts according to stock availability. For example, HTML element 710 may be configured to allow concurrent payment processes for a product until such time that the product stock number decreases beyond a certain number.
  • HTML element 710 may also be implemented on a product page.
  • Figure 8B shows an example of a product page 800B displaying a product advertised by the advertiser.
  • the page 800B may contain a title and price 810B. Optionally an image and description of the product 820B may be displayed.
  • the page 800B may also display HTML element 710 allowing the user to purchase the product.
  • the HTML element 710 may be configured to grant time conditional access.
  • the HTML element 710 may display a message such as 'On Sale Soon!', 'Coming soon', 'Purchase after midnight' or similar.
  • HTML element 710 may be configured to display the time remaining until the product is available for purchase.
  • HTML element 710 may display ' 1 day 5 hours 33 minutes to go...'
  • the message displayed by HTML element 710 may be updated automatically using JavascripTM without requiring a page refresh.
  • web server 110 may be configured to display an appropriate message that the product is not yet available for sale.
  • HTML element 710 may be disabled if the product is not available for purchase.
  • web server 110 may be configured to check if the product corresponding to HTML element 710 is currently available for sale. If the product is not currently for sale, HTML element 710 may be replaced with a suitable message indicating that product is not currently available.
  • the HTML element 710 may be embedded in websites hosted on other web servers. For example, an advertiser may embed HTML element 710 in a page in their own website by including the HTML of Table 10 in one of their pages. PHP code to embed HTML element 710 in a page, according to one implementation, is provided in Appendices A and B. As such, HTML element 710 will be served and configured by web server 110 according to product id 876.
  • Actuating the HTML element 710 will cause the browser 220 to navigate to the appropriate page to purchase the product.
  • the advertiser may include any number of HTML element 710 on their own customised page which will be configured by web server 110 according to if the corresponding product is available for purchase.
  • Web server 110 may be configured with a timestamp stored in database 120 representing the date and time at which the product becomes available for purchase. At the time the HTML element 710 is requested, the web server may extract the timestamp for the corresponding product from database 120 and compare the timestamp to a current server time. If the web server 110 server time is after the timestamp, the web server may make the product available for purchase. Alternatively, web server 110 may be configured with a timestamp stored in database 120 representing the date and time at which the product becomes unavailable for purchase.
  • Web server 110 may be configured with a location indicator stored in database 120 representing a location or a series of locations in which the product is available for purchase. At the time the HTML element 710 is requested, the web server 110 may extract the location indicator for the corresponding product from database 120 and compare the location indicator to the IP address of the user workstation 140. Alternatively, the web server 110 may compare the product location indicator with a location stored in the user's profile data stored in database 120. For users outside a location in which a product may be purchased, web server 110 may configure HTML element 710 with the message 'Not for sale in your location'.
  • web server 110 may be configured to make a certain product available after input from the advertiser.
  • the advertiser may log onto web server 110 and review their product listing. Using the listing, the advertiser may select those products which are available for purchase.
  • database 120 may be configured with an indication of those products that are to be offered for purchase.
  • a PHP code snippet for managing a product purchase is given in Table 7.
  • PHP software code for managing a product purchase is provided in Appendices A and B.
  • Table 11 PHP code snippet for managing a product purchase Web server 110 may be configured to make a product available after or before a certain number of page views. For example, the advertiser may elect to have the advertised product available for purchase after 500 page views.
  • Figure 9 shows a method 900 for providing advertising.
  • the method 900 may be implemented as software resident within the system 100 and being controlled in execution by the processor 1005 and/or a processor of the work stations 140.
  • the method 900 begins at step 910 where the web server 110 receives information related to a product.
  • the information comprises information relating to when the product is available for purchase.
  • the information may comprise a timestamp indicating the date and time after which the product becomes available for purchase.
  • the information may comprise a Boolean variable indicating if the product is available for purchase or not.
  • the information may also comprise other criteria which would be used by web server 110 to determine if the product is available for purchase.
  • the web server 110 configures and serves a web page comprising an HTML element 710 for purchasing the product.
  • the HTML element 710 may be a hyperlink button, a submit button, a hyperlink or similar HTML element.
  • the HTML element 710 is configured by the web server 110 according to the advertising information for the product. For example, if the advertising information for the product comprises a Boolean variable indicating that the product is not available for purchase, the web server 110 may configure HTML element 710 so that the HTML element is disabled to user input. Alternatively, web server 110 may configure HTML element 710 so that it is operative to direct a user to a web page comprising a message that the product is not available for sale.
  • the web server 110 may configure HTML element 710 so that HTML element 710 displays the message as such as "Available in 3 days and 20 minutes", “Coming soon", “On Sale Soon” and is disabled to user input until such time that the product becomes available for purchase.
  • web server 110 may configure HTML element 710 so that it is operative to direct a user to a web page comprising a message that the product is not available for sale.
  • the HTML element 710 is displayed by a browser application 220 on a display device of user workstation 140.
  • the advertiser may be able to run a promotional campaign and generate consumer interest before the commencement of the campaign. For example, an advertiser may choose to sell match tickets at a heavily discounted rate at a certain date. Before the date of the sale, the advertiser may conduct a marketing campaign to generate consumer interest. Interested consumers viewing the advert before the date of the sale would see the words 'Coming soon...' or similar. After the date and time of the sale, HTML element 710 may be configured to direct a user to the product page.
  • the HTML element 710 may be configured so that the product page is only accessible through HTML element 710. As such, users may be prevented from bookmarking the URL of a product, and purchasing a product during a disallowed period.
  • the HTML element 710 may be implemented in a HTML form to post information representing the current server date and time to web server 110.
  • the web server 110 may be configured to check if the date and time contained in the posted information falls within an allowed range. If the date and time do not fall within the correct range, the web server 110 may direct the user to a web page indicating that the product is not for sale.
  • Fig. 8A shows an example of a product configuration webpage allowing an advertiser to configure a product page.
  • Page 800A may be accessible to an advertiser following a log on procedure.
  • the advertiser may enter the title of the product in field 810A.
  • the advertiser may enter the description of the product in field 820A.
  • the advertiser may enter the price of the product in field 830A.
  • the advertiser using datepicker 840A may enter the date and time at which the product is available for purchase.
  • the advertiser may also specify an end date and time, or a sequence of dates and times after which HTML element 710 will not allow the user to purchase the product.
  • the advertiser may also select from a drop down box control a selection from either 'Immediately' or 'Soon'. If 'Immediately' is chosen, web server 110 will allow the product to be purchased. If 'Soon' is selected, web server 110 will not allow the product to be purchased until such time that the advertiser selects 'Immediately'.
  • Figs.4-6 and 9 may be implemented using a computer system
  • the processes are implemented as software, such as one or more application programs executable within the computer system 1000.
  • the steps of the methods shown in Figs. 4-6 and 9 are effected by instructions in the software that are carried out within the computer system 1000.
  • the instructions may be formed as one or more code modules, each performing one or more particular tasks.
  • the software may also be divided into two separate parts, in which a first part and the corresponding code modules performs the methods shown in Figs. 4-6 and a second part and the corresponding code modules manage a user interface between the first part and the user as shown in Figs. 2 and 3.
  • the software may be stored in a computer readable medium, including the storage devices described below, for example.
  • the software is loaded into the computer system 1000 from the computer readable medium, and then executed by the computer system 1000.
  • a computer readable medium having such software or computer program recorded on it is a computer program product.
  • the computer system 1000 is formed by a computer module
  • An external Modulator-Demodulator (Modem) transceiver device 1016 may be used by the computer module 1001 for communicating to and from a communications network 1020 via a connection 1021.
  • the network 1020 may be a wide-area network (WAN), such as the Internet 115 or a private WAN.
  • the modem 1016 may be a traditional "dial- up" modem.
  • the connection 1021 is a high capacity (eg: cable) connection
  • the modem 1016 may be a broadband modem.
  • a wireless modem may also be used for wireless connection to the network 1020.
  • the computer module 1001 typically includes at least one processor unit 1005, and a memory unit 1006 for example formed from semiconductor random access memory (RAM) and read only memory (ROM).
  • the module 1001 also includes an number of input/output (I/O) interfaces including an audio- video interface 1007 that couples to the video display 1014 and loudspeakers 1017, an I/O interface 1013 for the keyboard 1002 and mouse 1003 and optionally a joystick (not illustrated), and an interface 1008 for the external modem 1016 and printer 1015.
  • the modem 1016 may be incorporated within the computer module 1001, for example within the interface 1008.
  • the computer module 1001 also has a local network interface 1011 which, via a connection 1023, permits coupling of the computer system 1000 to a local computer network 1022, known as a Local Area Network (LAN).
  • LAN Local Area Network
  • the local network 1022 may also couple to the wide network 1020 via a connection 1024, which would typically include a so-called "firewall” device or similar functionality.
  • the interface 1011 may be formed by an EthernetTM circuit card, a wireless BluetoothTM or an IEEE 802.11 wireless arrangement.
  • the interfaces 1008 and 1013 may afford both serial and parallel connectivity, the former typically being implemented according to the Universal Serial Bus (USB) standards and having corresponding USB connectors (not illustrated).
  • Storage devices 1009 are provided and typically include a hard disk drive (HDD) 1010. Other devices such as floppy disk drive and a magnetic tape drive (not illustrated) may also be used.
  • An optical disk drive 1012 is typically provided to act as a nonvolatile source of data.
  • Portable memory devices such optical disks (eg: CD- ROM, DVD), USB-RAM, and floppy disks for example may then be used as appropriate sources of data to the system 1000.
  • the components 1005 to 1013 of the computer module 1001 typically communicate via an interconnected bus 1004 and in a manner which results in a conventional mode of operation of the computer system 1000 known to those in the relevant art.
  • Examples of computers on which the described arrangements can be practised include IBM-PC's and compatibles, Sun SparcstationsTM, Apple MacTM or like computer systems.
  • the application programs discussed above are resident on the hard disk drive 1010 and read and controlled in execution by the processor 1005. Intermediate storage of such programs and any data fetched from the networks 1020 and 1022 may be accomplished using the semiconductor memory 1006, possibly in concert with the hard disk drive 1010. In some instances, the application programs may be supplied to the user encoded on one or more CD- ROM and read via the corresponding drive 1012, or alternatively may be read by the user from the networks 1020 or 1022. Still further, the software can also be loaded into the computer system 1000 from other computer readable media.
  • Computer readable media refers to any storage medium that participates in providing instructions and/or data to the computer system 1000 for execution and/or processing.
  • Examples of such media include floppy disks, magnetic tape, CD-ROM, a hard disk drive, a ROM or integrated circuit, a magneto-optical disk, or a computer readable card such as a PCMCIA card and the like, whether or not such devices are internal or external of the computer module 1001.
  • Examples of computer readable transmission media that may also participate in the provision of instructions and/or data include radio or infra-red transmission channels as well as a network connection to another computer or networked device, and the Internet 115 or Intranets including e-mail transmissions and information recorded on Websites and the like.
  • GUIs graphical user interfaces
  • systems and methods of the invention may provide in various embodiments an improvement on current advertising systems, enabling efficient posting of advertisements and the ability to maintain posted advertisements in useful yet current manner.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
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  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
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Abstract

L'invention concerne un système, un procédé et un produit-programme d'ordinateur pour réaliser une publicité électronique. Un dispositif d'entrée reçoit des informations de publicité pour un produit. Les informations de publicité comprennent des données indiquant le moment auquel le produit est disponible à l'achat. Un dispositif d’affichage affiche un élément HTML et un processeur configure l'élément HTML conformément aux données.
PCT/AU2009/001191 2008-09-10 2009-09-10 Publicité électronique WO2010037161A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AU2008904716A AU2008904716A0 (en) 2008-09-10 Electronic advertising
AU2008904716 2008-09-10

Publications (1)

Publication Number Publication Date
WO2010037161A1 true WO2010037161A1 (fr) 2010-04-08

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ID=42072946

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/AU2009/001191 WO2010037161A1 (fr) 2008-09-10 2009-09-10 Publicité électronique

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WO (1) WO2010037161A1 (fr)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001033475A2 (fr) * 1999-11-04 2001-05-10 Onedayfree, Inc. Ventes et marketing en fonction d'un calendrier par ordinateurs en intercommunication
US20010034654A1 (en) * 1999-05-12 2001-10-25 L. Vigil Todd W. Interactive internet advertising and e-commerce method and system

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20010034654A1 (en) * 1999-05-12 2001-10-25 L. Vigil Todd W. Interactive internet advertising and e-commerce method and system
WO2001033475A2 (fr) * 1999-11-04 2001-05-10 Onedayfree, Inc. Ventes et marketing en fonction d'un calendrier par ordinateurs en intercommunication

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