WO2009149674A1

WO2009149674A1 - Advertising carrier placed in the interior of public transportation vehicle

Info

Publication number: WO2009149674A1
Application number: PCT/CZ2009/000077
Authority: WO
Inventors: Zdenek Varga
Original assignee: Zdenek Varga
Priority date: 2008-06-13
Filing date: 2009-06-02
Publication date: 2009-12-17
Also published as: CZ2008368A3

Abstract

Advertising carrier placed in the interior of the public transportation vehicle, especially in tram, bus, airplane or subway car, created by exchangeable cover (1) of the passenger seat. At least surface of the cover (1) of the seat intended for covering of the surface of sitting part of the seat is equipped with visual advertising and/or similar information (122).

Description

Advertising carrier placed in the interior of public transportation vehicle

Technical field

Invention is concerned with the advertising carrier placed in the interior of public transportation vehicle, especially tram, bus, airplane or subway car, created by exchangeable cover of passenger seat.

Background art

Efficiency of any type of advertising carrier is proportional to the amount of people who can come into contact with this advertising. One of places where a big amount of people is present is the interior of public transportation vehicle, especially trams, buses and subway cars in the municipal mass transportation.

Covering of exterior surfaces of public transportation vehicle with visual advertising is used for a long time. Very effective is also advertising placed in the interior of the vehicle, which influence passengers during the time, when the passenger subconsciously searches relax, is captured by the advertising and has time to acquaint himself with it.

For this purpose are used vertical panels placed for instance behind the driver^'s cabin, eye-catchers placed above the vehicle windows or on doors. Also is known usage of visual advertising on the rear side of the seat backboard, which is determined especially to the passenger sitting behind this seat. For instance according to US 7121621 B1 or DE 9405909 U1 is the rear side of the backboard equipped with transparent pockets in which are these advertising materials placed. Where the seats are equipped with head rests, there the advertising could be placed on them, for instance according to DE 202004002291 U1.

The backboard of the seat is equipped with double-sided visual advertising, for instance in the bus according to FR 2822663 B1 on separate pull-on seat cover. The aim of the technical solution is to extend surfaces available for advertising in the interior of the public transportation vehicle situated on places which can not be overlooked.

Principle of the invention The aim of the invention is reached by the advertising carrier placed in the interior of public transportation vehicle, which principle consist in that the visual advertising or similar information is at least on the surface of the seat cover intended for covering the sitting part of the seat.

The passenger after entering the public transport vehicle searches free seat and usually instinctively checks cleanness of the seat. It is obvious that here placed advertising information can not be overlooked and therefore is very effective.

The advantage is also, if the cover area which is covering the front part of the seat backboard near to the sitting part of the seat has also visual advertising or similar information.

Two visual back-to-back surfaces can multiply the advertising effect.

Significant adding of this advertising can be placing of an advertisement or similar information on the area of the cover on the rear side of the seat backboard, which can add or develop eye-catcher placed on the front part of the seat.

The visual advertising and/or similar information are profitably created by printing, weaving, sewing or laser print. All production procedures which realise such advertising information are today developed in that way, that the mass production is cost-effective. The advantage can be usage of single-piece or multi-part cover of the whole seat.

Seat cover allows simple change of the cover for cleaning or for change for cover with new information. Description of the drawings

Invention is schematically illustrated at drawings, where in the Fig. 1 is the advertising carrier using the sitting surface of the seat and in the Fig. 2 is the advertising carrier using back-to-back sitting surface and backboard surface of the seat.

Examples of Embodiment

In the Fig. 1 is the bus seat covered by two-part cover 1 which contents a separate cover Λλ_ of the backboard and cover Λ2 of the sitting part of the seat. Covers IJ., Λ2 overlap also side walls 1, 2 of the seat. In the non-illustrated embodiment the covers H, 12 may contain only the front parts connected with stripes etc. The cover 1 is, in the line 13 in the transition between sitting part and backboard part of the seat, divided into two parts. In the non-illustrated embodiment might be the part of the cover 1 covering the rear part of the backboard for example separated.

Cover 12 of the sitting part of the seat is equipped with visual advertising information 122.

In non-illustrated embodiment is the cover situated only on the sitting part of the seat. In the Fig. 2 is shown the bus seat covered with single-piece cover 2 which parts are made of cover 21_ of the backboard and cover 22 of the sitting part of the seat, which are connected together in the line 23 of the transition of the sitting part and backboard of the seat. The cover 2 overlaps also side parts 24 of the seat. As alternative is the cover 2 created by a strip containing only sitting part cover 22 and front surface of the backboard cover 21_^ connected in the line 23, whereas the side parts 24 of the seat are not overlapped by the cover 2. The stripe of this embodiment of the cover 2 can continue also on the rear part of the backboard. Visual advertising information 211. 221 has an advantage that it covers upper surface of the sitting part of the cover 22 and also front part of the backboard cover 21_, eventually on the sitting surface of the cover 22 and front part of the cover 2J. of the seat might be situated unrelated information 221., 211.

Covers H, 12 and cover 2 are by some well-known manner, for instance by non-illustrated flexible strips or laces, connected to the seat, eventually covers H, 12 are connected together.

On the rear part of the backboard there might be with non-illustrated and well-known manner placed for instance pockets for other advertising materials, which supplement or extend information 122, 221., or 211, placed on the sitting part of the cover 12, 22_eventually on the front surface of the cover 2J. of the backboard.

It is obvious that advertising information can be created alternatively directly on the integrated upholstery of the sitting part of the seat eventually on the backboard of the seat. Advantage of such solution is connected with the length of the period for which must the advertising information effectively influence.

The advertising information, especially high-power notice, is advantageously placed according to the invention mainly on sitting part of seat because this is the place, where passengers before they sit always at least for short time look to check, if the seat is not dirty or if there is not some object.

List of relation marks

I seat cover

I 1 backboard cover 111 backboard side

12 cover of the sitting part of the seat

121 sitting part side

122 advertising information

13 line of transition between sitting part and backboard of the seat 2 seat cover

21 backboard cover

211 advertising information

22 cover of the sitting part of the seat 221 advertising information 23 line of transition between sitting part and backboard of the seat 24 side part of the seat

Claims

C L A I M S

1. Advertising carrier placed in the interior of the public transportation vehicle, especially in tram, bus, airplane or subway car, created by exchangeable cover of the passenger seat, which his characterised by that at least surface of the cover (1) of the seat intended for covering of the surface of sitting part of the seat is equipped with visual advertising and/or similar information (122).

2. Advertising carrier according to the claim 1 , characterised by that the surface of the cover (2) covering the front part of the backboard near to the surface of the sitting part of the seat is equipped with the visual advertising and/or similar information (211).

3. Advertising carrier according to the claim 1 or 2 characterised by that the surface of the cover (1 , 2) of the rear part of the backboard of the seat is equipped with the visual advertising and/or similar information.

4. Advertising carrier according to any of previous claims characterised by that the visual advertising and/or similar information (122, 211 , 221) is made by printing.

5. Advertising carrier according to any of previous claims characterised by that the visual advertising and/or similar information (122, 211 , 221) is made by creasing.

6. Advertising carrier according to any of previous claims characterised by that the visual advertising and/or similar information (122, 211 , 221) is made by sewing in.

7. Advertising carrier according to any of previous claims characterised by that the visual advertising and/or similar information (122, 211 , 221) is made by laser.

8. Advertising carrier according to any of previous claims characterised by that the visual advertising and/or similar information (122, 211 , 221) is made by weaving.

9. Advertising carrier according to any of previous claims characterised by that the seat cover (2) is single-piece.

10. Advertising carrier according to any of previous claims characterised by that the seat cover (1) is at least two-piece.