SK500412009U1 - Advertising carrier placed in the interior of public transport vehicle - Google Patents

Abstract

Advertising carrier placed in the interior of the public transportation vehicle created by the exchangeable cover (1) of the passenger seat with a cover (11,12), at surface of this cover of the seat intended for covering of the surface of sitting part of the seat is equipped by the visual advertising and/or similar information (122), wherein for the placement of the advertising information is used the edge (111) and the sides (121) of the seat.

Description

Ad carrier placed inside public transport /

Technical field

The technical solution relates to an advertising carrier placed in the interior of a public transport vehicle, in particular in a tram, bus or metro car, consisting of a removable passenger seat cover.

BACKGROUND OF THE INVENTION

The effectiveness of any type of ad carrier is proportional to the number of people that can interact with that ad. One of the places that will be replaced by a large number of people in the short term is the interior of public transport, especially trams, buses or trains, metro _t in public transport. Covering the external surfaces of public transport with visual advertising has been used for a very long time. However, advertising inside the vehicle, which affects the passenger while the passenger is subconsciously seeking distraction, is intrigued by the advertising and has time to get to know it, is also very effective.

For this purpose, vertical panels are used, for example, eye-catchers placed above the vehicle windows or on the door panel, behind the driver's cab. It is also known to use visual advertising on the rear face of a seat back which is especially intended for a passenger seated behind the seat. For example, according to US7121621B1 or DE 9405909U1, the back face of the backrest is provided with transparent bags in which advertising materials are inserted. Where seats are equipped with head restraints, advertising may also be placed thereon, for example according to DE 202004002291U1.

On both sides, the seat back, for example in a bus, according to FR 2822663B1 is provided with a visual advertisement placed on a separate backrest cover. The aim of the technical solution is to extend the areas usable for advertising in the interiors of the public means of transport situated in places which are not visible from the passenger's point of view.

Modified on 27.4.2011

The essence of the technical solution

After boarding a public transport, a passenger searches for a seat and usually overlooks the seat's seat to determine its cleanliness. Obviously, the advertising information placed here is virtually unmistakable and therefore very effective in terms of function.

The object of the technical solution is to achieve an advertising carrier, in particular for placing in the interior of a public means of transport, in particular in a tram, bus, aircraft or metro car, arranged on a removable passenger seat cover. a seat part of the seat, on the upper surface of which the visual advertising and / or its similar information is arranged.

Preferably, a backrest cover is associated with the seat cushion on which the front surface belonging to the upper surface of the seat cushion of the seat part of the seat is provided with visual advertising and / or similar information thereof. Two visually related advertising information can multiply the effect of your ad.

The backrest cover is also preferably provided with visual advertising and / or similar information on its back surface.

The backrest sleeve and the seat sleeve of the seat part of the seat are each a separate element and are preferably connected to each other.

The backrest sleeve and / or seat sleeve of the seat part of the seat preferably covers the sides and / or sidewalls of the seat.

Alternatively, the seat back and / or seat cover of the seat part of the seat comprises only a front part without sidewalls or without covering the edges of the seat part and the backrest.

Such seat cover solutions not only allow easy replacement of the covers for cleaning, but also for the replacement of the cover for a cover that carries other new or up-to-date information.

Modified on 27.4.2011

Overview of the figures in the drawing

The solution is illustrated in the attached drawings, where:

Fig. 1 shows an advertising carrier using the seat surface of the seat, and FIG. 2 shows an advertising carrier utilizing a seating surface and a seat back surface.

Examples of technical solution

Example 1

In FIG. 1 shows a bus seat covered with a two-piece upholstery 11 which consists of a separate backrest sleeve 11 and a separate seat cover 12 of the seat part of the seat. The sleeves 11, 12 also overlap the seat edges 111, the seat sidewall 121 and the seat backrest. The two-piece cover 1 is divided into two parts in the transition line 13 between the seat part and the seat back. The seat cushion 12 of the seat part of the seat is provided with visual horizontal one-piece advertising information 122.

An alternative example to this example is the solution where the sleeves 11, 12 contain only the front portions connected by strips.

Another alternative example to this example is the solution where only the seat cover 12 of the seat part of the seat is placed on the bus seat.

Another alternative example to this example is the solution in which the sleeves 11, 12 and the two-piece covering 11 are connected to one's own seat, or the sleeves 11, 12 to one another, for example by means of elastic bands or fabrics (not shown).

Example 2

In FIG. 2 shows a bus seat covered with a one-piece upholstery 2 consisting of a backrest cover 21 covering the backrest and a seat cover 22 of the seat part of the seat, which are connected together in the region of the transition link

Adapted on 27.4.2011 between the seat part and the seat back. The one-piece cover 2 also covers the seat sidewalls 24 of the seat.

The visual vertical advertising information 211 and the horizontal advertising information 221 continuously cover the upper surface of the seat portion of the sleeve 22 and the front surface of the backrest sleeve 21.

An alternative example to this example is that the advertising information is located on the sleeve strap 21, 22 and does not cover the seat sidewalls 24, and the advertising sleeve strap 21, 22 can alternatively continue on the back of the backrest.

An alternative example to this example is the solution where unrelated information 221, 211 may be present on the seat surface of the sleeve 22 and the front surface of the sleeve 21.

These examples are merely the most typical examples of embodiments of the invention, and the present invention makes it possible to realize a wide range of alternatives and variants of the advertising carrier on seat surfaces. For example, pockets for other advertising materials, which preferably supplement or extend the advertising information 122, 221 located on the seat portion of the sleeve 12, 22 or the advertising information 211 on the front surface of the backrest sleeve 21, may also be placed on the back face of the backrest 21 .

The advantage of placing advertising information 122, 221 according to this technical solution is also the fact that it particularly warns the passenger of its content, because at least a short period of time before the passenger is seated, the passenger draws his attention to see if the seat is contaminated or subject.

Claims (7)

PROTECTION RIGHTS you Advertising carrier, in particular for placement in the interior of a public means of transport, in particular in a tram, bus, aircraft or metro car, arranged on a removable passenger seat cover, characterized in that the passenger seat cover comprises a sleeve (12, 22) a seat portion of the seat, on the upper surface of which the visual advertising and / or its similar information is arranged (122). Advertising carrier according to claim 1, characterized in that the seat cushion (12, 22) of the seat part of the seat is associated with a backrest cushion (11, 21) of the backrest, on whose front surface belonging to the upper surface of the seat cushion (12, 22). (22) Visual advertising and / or similar information (211) is arranged in the seat part of the seat. Advertisement carrier according to claim 1 or 2, characterized in that the backrest sleeve (11, 21) is provided with visual advertising and / or similar information thereof on its rear face. Advertising carrier according to claim 2 or 3, characterized in that the backrest sleeve (11,21) and the seat sleeve (12, 22) of the seat part of the seat are connected. Advertising carrier according to claim 2 or 3, characterized in that the backrest sleeve (11, 21) and the seat sleeve (12, 22) of the seat part are each formed by a separate element. Advertising carrier according to any one of the preceding claims, characterized in that the backrest sleeve (11, 21) and / or the seat sleeve (12, 22) of the seat part of the seat covers the sides (111) and / or the sidewalls (121, 24). seats. Advertising carrier according to any one of claims 1 to 5, characterized in that the backrest sleeve (11, 21) of the backrest and / or the seat sleeve (12, 22) of the seat part of the seat comprises only the front part.