WO2009145412A1

WO2009145412A1 - Loyalty sales service system based on rewards and method thereof

Info

Publication number: WO2009145412A1
Application number: PCT/KR2009/000995
Authority: WO
Inventors: 이근진
Original assignee: 주식회사 웰바스
Priority date: 2008-04-02
Filing date: 2009-03-02
Publication date: 2009-12-03

Abstract

This invention discloses a loyalty sales service system based on rewards and a method thereof. Through a loyalty sales service, a seller rewards a purchaser with a correspondent product or substitute goods (digital contents and services, cash which corresponds to the product) when the amount of purchases for a target product reaches the target amount in a commercial market. The seller provides the purchaser with the sales service continuously until the amount of purchases reaches the target amount. Therefore, the purchaser is able to purchase a product efficiently (a compromised price, the saving of time for purchase) and has an opportunity to get rewards from product purchase. In addition, the seller is able to promote product sales and improve the product quality through feedback from consumers. Furthermore, the seller is able to make a profit through product sales until the service is terminated. A purchaser who purchases products in bulk may be selected sooner as the target user of the service since the target user is selected based on the quantity of purchased products. The increase of sales can be accelerated through the sales promotion, and the selection of the target user is not manipulated since the target user is selected in order based on quantity of orders. The seller can achieve the sales promotion and advertise through the marketing based on rewards by periodically informing the purchasers of the information related to the service, and provides the service to purchasers continuously. Since the method and system are able to provide the service without the change of a current commercial system by simply adding some techniques (module, service pack, component, add-on pack) to the commercial system, the loss of time and the cost caused by the change of the commercial system can be efficiently prevented.

Description

Expected reward sales service system and method

According to the present invention, when a purchase reaches a specific quantity for a specified expected reward product to be sold by a seller in a commerce market, the buyer purchases the same product or corresponding counterpart goods (digital content, services, and cash corresponding to the product). Expected reward sales service that rewards buyers with efficient product purchase (negotiated price and purchase decision time) and reward opportunities (expected compensation) by continuously repeating until the designated sales volume is reached. On the seller side, through the sales promotion effect and consumer feedback on the product, it is possible to generate profits through profits generated from product sales until the effect of product quality improvement and the end of service, and the buyer purchases one or more quantities. In this case, the target is selected by purchase quantity, so the selection of the target can be advanced. It is possible to accelerate sales promotion through product promotion, and it is possible to exclude the possibility of manipulation because it is a system that is compensated sequentially unlike the way that a specific target winner wins. By periodically notifying the progress of the expected and rewarded sales service, the expected and rewarded marketing techniques can promote the advertising effect and sales of products, and provide the buyers with the expected reward effect, Expected reward sales services can be provided by adding them (modules, service packs, components, add-on packs) without causing any changes to the commerce system, thereby effectively preventing time and money loss due to changes in the operating commerce system. Expected reward sales service system and its technology All.

Existing general online / offline product sales service provides buyers with virtual expenses such as reserves or cyber points corresponding to the purchase amount or purchase quantity when the purchase of the product is made by the buyer, Adopt a service method that allows the use of these reserves or cyberpoints (money) if the total amount of purchases exceeds a certain amount (e.g. $ 30) or if the total cyberpoints exceed a certain point (e.g. 1000 points). Most of the time. The conventional product sales service is a service that is constantly provided in consideration of the purchase price of each individual buyer regardless of the sales amount / number of sales for a specific product to be sold.

This conventional general product sales service has a fragmentary effect of providing a single piece of reward (such as reserves, earning cyber points (money), etc.) to each buyer to generate a uniform purchase behavior, but consumes a considerable amount of purchase from the buyer's point of view. Because it is a reward that can only be benefited, there is a limit to making the buyer feel the psychology of the reward, and the seller has a limit on the promotion effect that induces the buyer to continue to buy the product as the buyer does not feel the psychology of the reward. have. In addition, the existing compensation service is very ineffective because it is lost after a certain period of time.

Therefore, on the buyer side, it provides an opportunity for efficient product purchase (negotiated price and purchase decision time) and expected reward effect according to the product purchase, and the seller side receives feedback on the product promotion effect and consumer opinion on the purchased product. It can generate profits from the profits generated through product sales until the effect of quality improvement and service termination, and if the purchaser purchases more than one quantity, the target is selected by the quantity of purchase. In addition, it is possible to accelerate sales promotion through product promotion. Unlike the way in which a certain person wins, this system is compensated sequentially so that the possibility of manipulation can be excluded, and the buyers are periodically notified of the progress of the expected reward sales service on the expected reward products purchased. do. Expected reward sales services can be provided by adding (modules, service packs, components, add-on packs) without causing any changes to the previously operated commerce system, thus preventing time and financial losses due to changes in the operating commerce system. There is an urgent need to develop a sales service system that can compensate for expectations.

Accordingly, the present invention has been made to solve the above problems, the present invention provides the same product or a corresponding response to the person who purchased the product when the purchase reaches a specific quantity for the specified expected reward product to be sold by the seller in the commerce market Efficient product purchases for buyers (reduced trade-offs and time-to-purchase decisions) by continuously repeating reimbursement sales services that compensate for goods (digital content, services, and cash equivalent to products) until the specified sales volume is reached. The present invention aims to provide a reward sales service system and a method of providing a reward reward service opportunity that provides an opportunity to compensate for the purchase of a product.

In addition, the object of the present invention is an expected reward sales service system that can generate profits through profits generated through product sales until the effect of product quality improvement and the end of service through sales promotion effect and consumer feedback on the product. And to provide a method.

In addition, the object of the present invention is that if the purchaser purchases more than one quantity, the target is selected by the purchase quantity, so that the selection of the target can be accelerated, as well as the expected compensation sales service system that can accelerate the sales promotion by product promotion And to provide a method.

In addition, an object of the present invention is to provide a reward service system and method that can eliminate the possibility of the operation because the system is a system that is rewarded sequentially with a particular target winner.

In addition, an object of the present invention by periodically notifying the buyers of the progress of the expected reward sales service for the expected reward products purchased by them, it is possible to achieve the advertising effect and sales activation for the product through the expectation compensation marketing technique The present invention provides a reward sales service system and a method thereof.

It is also an object of the present invention to provide an expectation-compensated sales service system and method that can provide the buyer with an expected-compensation effect continuously.

In addition, the object of the present invention is to change the commerce system that was operated because it can provide the expected compensation sales service by adding (modules, service packs, components, add-on packs) without causing any changes to the previously operated commerce system The present invention provides a reward sales service system and method for preventing time and monetary loss.

In order to achieve the above object of the present invention, the expected reward sales service system selects a product that can be expected to be compensated by the manager of the product (producer or seller) in order to provide the expected reward sales service to the buyer, , An operation input unit for designating or inputting a predetermined expected compensation multiple (ECMN) corresponding to the expected compensation product or for the manager (producer or seller) of the product to designate / enter the expected sales quantity (SPQ) corresponding to the expected compensation product. Wow; Management functions for processing product-related information such as product information, purchase quantity (PQ), purchaser's purchase-related information and payment processing information purchased by the buyer online, and products related to products purchased by the buyer online. A product purchase management unit including a function of providing related information to the expected compensation management unit, and a communication module for transmitting and receiving product related information purchased by the purchaser online or purchased by the purchaser through another retailer; An expected compensation product information DB for storing information of an expected reward product to be compensated for and a predetermined expected reward multiple specified in the expected reward product, and the cumulative purchase number corresponding to the sales quantity for which the expected reward product is sold An expected compensation DB including a cumulative purchase number DB for storing a purchase customer information DB for storing a purchase customer unique number of a pre-purchaser and purchase related information of the pre-buyer corresponding to the cumulative purchase number of the expected reward product; A function of updating the cumulative purchase number of the expected reward product based on the purchase quantity purchased by the buyer when the buyer purchases the expected reward product through the product purchase manager based on the information of the expected reward DB; And a function of selecting an expected reward target to provide a predetermined reward product by searching for a purchaser corresponding to a customer search number calculated on the basis of the expected reward multiplier and the updated cumulative purchase number of the expected reward product. Based on the purchase related information of the purchase customer information DB, a function of notifying the selected buyer who has been selected as the expected reward target online, of the fact that the buyer is selected as the expected reward target, and based on the purchase related information of the purchase customer information DB Thus, the prospective reward sales service for the expected reward products to the buyers who purchased the expected reward products Periodic notification of the situation, and if you select the expected compensation targets, based on the purchase-related information for the existing buyers in the customer information DB, the fact that the selected targets to be expected to be compensated through the selected buyers information The notification / providing unit is controlled to notify all existing buyers that the expected reward sales service of the expected rewarded product has ended based on the function of controlling the notification / providing unit to notify and the purchase related information of the existing buyer in the purchase customer information DB. Expectation compensation management unit having a function to; E-mail, SMS (Short Message Service), e-mail, to notify existing buyers who have been selected as expected to pay, through a general external communications network, to inform the buyer of the fact that the buyer has chosen to opt-out, a given rewarded product, or to all existing buyers, A notification / providing unit having a communication module for transmitting a voice message or making a wired / wireless telephone or having a postal related module for sending a mail; Characterized in that it comprises a.

In the present invention, if the purchased product corresponds to the expected compensation product based on the product-related information and the expected compensation product information DB processed in the product purchase management unit, the expected compensation management unit purchased by the buyer The cumulative purchase number DB is updated in the cumulative purchase number DB according to the purchase quantity, and a purchase customer unique number corresponding to the updated cumulative purchase number is generated to correspond to the buyer. The storing customer unique number generated in response to the updated cumulative purchase number is the same as the updated cumulative purchase number.

In the present invention, the expectation compensation management unit calculates a customer search number for selecting an expected compensation target, based on the expected compensation multiplier and the updated cumulative purchase number of the expected compensation product purchased by the buyer, The purchase customer unique number corresponding to the calculated customer search number is searched in the purchase customer information DB, and if the corresponding purchase customer unique number exists, the corresponding buyer is selected as the expected compensation target, or the calculated customer search Searching for a purchase customer unique number equal to the number in the purchase customer information DB, characterized in that the selected buyer of the searched corresponding customer unique number is selected as the expected compensation target.

In the present invention, the expectation compensation management unit calculates the customer search number sequentially by performing the operation of dividing the updated cumulative purchase number of the expected compensation product purchased by the buyer by the expected compensation multiple of the expected compensation product It is characterized by.

In the present invention, the expected compensation management unit updates the cumulative purchase number of the expected reward product in the cumulative purchase number DB according to the purchase quantity purchased by the buyer, the updated cumulative purchase number is added to the expected reward product The method may further include stopping the expected reward sales service of the corresponding expected reward product when the corresponding sales expected quantity is reached.

In order to achieve the above object of the present invention, the expected reward sales service method comprises the steps of: a manager (seller or producer) inputting through a manipulation input unit an object to be compensated for the expected compensation product as an expected compensation product in the expected compensation DB; Inputting the manager (seller or producer) through an operation input unit to set an expected compensation multiple (ECMN) corresponding to an expected compensation product and an expected sales amount (SPQ) of the expected compensation product in an expected compensation DB; When a product purchase occurs online through the expected reward sales service system, the product purchase is processed to process and purchase product related information including purchased product information, purchase quantity (PQ), purchase purchase information, and payment processing information. Storing the related information in the expected compensation DB; On the basis of the product related information of the purchased product, the expected compensation management unit determines whether the purchased product information corresponds to the predetermined expected reward product information, and when the purchased product corresponds to the expected reward product, the expected compensation management unit purchases Updating the cumulative purchase number (APN) of the expected reward product stored in the expected reward DB based on the purchase quantity (PQ) purchased by the controller and storing and updating the cumulative purchase number of the expected reward product as the cumulative purchase number; The expectation compensation management unit generates a purchase customer unique number (PCPN) corresponding to the updated cumulative purchase number (APN) and storing in the expectation compensation DB to correspond to the buyer; Determining, by the expectation compensation management unit, whether the updated cumulative purchase number (APN) reaches a preset sales expected quantity (SPQ) corresponding to the expected reward product; When the renewed cumulative purchase number (APN) reaches the expected sales volume (SPQ) corresponding to the expected reward product, the expected reward product is stopped and the updated cumulative purchase number (APN) is stopped. If the expected sales volume (SPQ) corresponding to the expected reward product is not reached, the expectation compensation management department estimates the expected reward multiplier (ECMN) and the renewed cumulative purchase number of the expected reward product purchased by the buyer based on the expectation compensation database ( Calculating a customer search number (SCN) for selecting an expected compensation target based on APN); Retrieving the purchase customer unique number (PCPN) corresponding to the calculated customer search number (SCN) from the expectation compensation management unit to determine whether a corresponding purchase customer unique number (PCPN) exists; If the corresponding PCPN exists, the corresponding buyer is selected as an expected compensation target, the corresponding buyer is notified of this fact, and the purchase customer unique number (PCPN) corresponding to the customer search number (SCN). If there is no), the expectation compensation management unit determines that the expectation compensation target does not exist yet and waits for a product purchase to occur; After notifying the relevant buyer selected as the target of expected reward through online notification / providing department and receiving receipt of the expected reward from the informed buyer, the expected compensation management department receives a certain compensation product. It is characterized in that it comprises the step of providing to the buyer.

In the present invention, the purchase customer unique number generated corresponding to the updated cumulative purchase number is the same as the updated cumulative purchase number.

In the present invention, the step of calculating the customer search number is characterized in that the customer search number is sequentially calculated by performing an operation of dividing the updated cumulative purchase number by the expected reward multiple of the expected reward product.

According to the present invention, based on the purchase-related information, characterized in that it further comprises the step of periodically notifying the progress of the expected reward sales service for the expected reward products to the purchasers who purchased the expected reward products. .

As described above, the present inventors expected sales service system and the method has the following effects.

First, the present invention provides the same product or corresponding coping goods (digital content and services, cash corresponding to the product) to the person who purchased the product when the purchase reaches a certain quantity for the specified expected reward product to be sold by the seller in the commerce market. Continually repeating the expected reimbursement sales service until the specified sales volume is reached, providing buyers with the opportunity to make efficient product purchases (negotiated price and decision making time) and the expected compensation effect of product purchases. .

Second, the present invention can generate profits through profits generated through the sale of products until the effect of product quality improvement and the end of service by receiving feedback of the promotion effect and consumer opinion from the seller side.

Third, in the present invention, when a purchaser purchases one or more quantities, the target person is selected by the purchase quantity, so that the selection of the target person can be accelerated, and through this, acceleration of sales promotion by product promotion is possible.

Fourth, since the present invention is a system that is sequentially compensated unlike the manner in which a particular subject wins, it is possible to exclude the possibility of manipulation.

Fifth, the present invention may periodically notify the buyers of the progress of the expected reward sales service on the expected reward products purchased by the buyers, thereby achieving advertisement effect and sales activation for the product through the expectation reward marketing technique.

Sixth, the present invention can continuously provide the buyer with the expected compensation effect.

Seventh, the present invention can provide the expected compensation sales service by adding (modules, service packs, components, add-on packs) without causing a change to the previously operated commerce system, it is possible to change the operating commerce system Time and money loss can be prevented.

1 is a control block diagram of an expected reward sales service system according to an embodiment of the present invention.

2 is a control flowchart of an expected reward sales service method according to an embodiment of the present invention;

Figure 3 is an exemplary view showing a specific example of the expected reward sales service according to an embodiment of the present invention.

Looking at the preferred embodiment of the present invention together with the accompanying drawings as follows, when it is determined that the detailed description of the known art or configuration related to the present invention may unnecessarily obscure the subject matter of the present invention The description will be omitted, and the following terms are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users and operators, and the definitions refer to the expected reward sales service system and method of the present invention. It should be made based on the contents throughout the specification to be described.

Hereinafter, with reference to the accompanying drawings will be described a preferred embodiment of the present invention.

Prior to the description, a brief definition of the terms used to describe the invention will be given.

-Expectancy Compensation Multiple No. (ECMN) (initial value: 0): Expected Compensation Multiple (ECMN). In principle, ECMN is assigned by a manager (seller or producer) at the beginning of product sales, but it can be set by the buyer and notified to the manager (seller or producer). This value is set to be smaller than the expected sales quantity (SPQ) value.

-Sales Prearrangement Q'ty (Initial value: 0): The expected pre-sale product quantity to be sold through the sales service. Seller or producer).

-Purchase Q'ty (PQ: Default: 1): This is the quantity of products purchased by the buyer through the expected reward sales service.

-Accumulation Purchase No. (APN: initial value: 0): When the expected reward product is sold, the sales quantity automatically accumulates as the purchase quantity (APN = previous APN + PQ).

-Purchase Customer Unique Number (PCPN: Initial Value: 0): A unique serial number assigned to the buyer when the expected reward product is purchased.

-SCN (Search Customer No. (Initial value: 0)): A serial number for searching for an expected compensation subject who is expected to receive an expected reward. It is a serial number corresponding to the value calculated by the expected compensation formula.

Hereinafter, referring to the present invention, FIG. 1 is a diagram illustrating a control block diagram of an expected reward sales service system 200 according to an exemplary embodiment of the present invention.

As shown in FIG. 1, the expected reward sales service system 200 according to the present invention includes an operation input unit 10, a product purchase manager 30, a notification / provider 50, an expected compensation manager 70, and an expectation Compensation DB (100) is included. Herein, in the following description, the expected reward sales service system 200 includes the operation input unit 10, the product purchase management unit 30, the notification / providing unit 50, the expected compensation management unit 70, and the expected compensation DB (which is a mechanical configuration). 100) and the like, the present invention will be described as a separate system, but this is an embodiment for clarifying the present invention. That is, the expected reward sales service system 200 of the present invention may be a separate server device, but may be implemented in one service program and may be serviced in the form of modules, add-ons, routines, classes, and service packs that may be applied to a general online shopping mall. Or may be added to a separate computerized operating system in the form of modules, add-ons, routines, classes, or service packs.

In order to provide the buyer with the expected reward sales service of the present invention, the operation input unit 10 designates the expected reward products (general goods and digital contents, etc.) to which the manager of the product (producer or seller) is subject to expectation compensation, An input unit for specifying / inputting a predetermined expected compensation multiple (ECMN) corresponding to the expected compensation product. In addition, the operation input unit 10 is an input unit for the manager (manufacturer or seller) of the product to designate / enter the expected sales quantity SPQ corresponding to the expected compensation product. The manipulation input unit 10 may be provided as various types of key input devices, touch input devices, pointer input devices, and the like.

The product purchase management unit 30 is related to the product purchased by one of the buyers (1, 2, 3 ... N) online, the purchased product information, purchase quantity (PQ), purchase related information of the buyer ( Performs a management function for processing product related information including a receiving method for receiving a product, a receiving address information (offline address, e-mail information, telephone number, etc.), payment processing, etc. The product purchasing management unit 30 Provides the product related information related to the product purchased by the buyer (3) through the online to the expectation compensation management unit (70).

The product purchase management unit 30 is preferably provided with a communication module 31 for transmitting and receiving product-related information that is purchased by the buyer online or through the other retailer by the buyer.

Expected reward DB (100) is a cumulative purchase number (APN) corresponding to the expected compensation product (ECMN) specified in the expected compensation product and the expected compensation product that is the target of the expected compensation product and the sales quantity in which the expected compensation product is sold. Save the information.

Explaining the expected compensation DB 100 in more detail, the expected compensation DB 100 is expected compensation product information (for example, a notebook) and a predetermined expected compensation multiple (ECMN) assigned to the expected compensation product. Expected reward product information DB (120) for storing the cumulative purchase number (APN) for storing the cumulative purchase number (APN) corresponding to the sales quantity of the expected reward product is sold, and the cumulative purchase number of the expected reward product ( It includes a purchase customer information DB (140) for storing the purchase customer unique number (PCPN) of the pre-buyer corresponding to the APN and the purchase-related information of the pre-buyer.

The expected compensation management unit 70, based on the information of the expected compensation DB (100), when the buyer 3 purchases the expected compensation product through the product purchase management unit 30, the purchase amount (purchased by the buyer 3) ( The customer's search number (SCN) is calculated based on the PQ) and the cumulative purchase number (APN) of the expected reward product is updated and calculated based on the expected reward multiple (ECMN) and the updated cumulative purchase number (APN) of the expected reward product. It searches for existing buyers corresponding to and selects as an expected compensation target to provide a predetermined reward product.

Explaining the expected compensation management unit 70 in more detail, the expected compensation management unit 70 is expected compensation products (general goods and digital content) for providing the buyer with the expected compensation sales service of the present invention through the operation input unit 10 Etc.), the designated expected compensation product information is stored in the expected compensation product information DB 120 of the expected compensation DB 100, and the expected compensation multiple (ECMN) corresponding to the designated expected compensation product information is designated / inputted. When it is stored in the expected compensation product information DB (120). The expected compensation multiple (ECMN) is preferably set to a value corresponding to the point in time at which the net profit generated through the sale of the product coincides with the cost of the sold quantity of product, and the manager may freely set any value ( However, the expected compensation multiple (ECMN) must have an integer value greater than zero).

When the product of the product purchased from the product purchase management unit 30 is provided as the product is purchased by the purchaser online through the expected compensation management unit 70, the product information purchased based on the product related information is expected to compensate for the product It is determined whether it corresponds to the expected compensation product information of the information DB (120). When the purchased product corresponds to the expected compensation product, the expected compensation management unit 70 accumulates the corresponding expected compensation product stored in the cumulative purchase number DB 160 based on the purchase quantity PQ purchased by the buyer 3. The APN is updated and stored as the cumulative purchase number of the expected reward product. At this time, the updated cumulative purchase number (APN) is updated by the following equation (1).

Equation 1.

Updated Cumulative Purchase Number (APN) = Previous Cumulative Purchase Number (APN) + Current Purchase Quantity (PQ)

In addition, the expected compensation management unit 70 generates a purchase customer unique number (PCPN) corresponding to the updated cumulative purchase number (APN) and stores in the purchase customer information DB 140 to correspond to the buyer (3). Here, the purchase customer unique number (PCPN) corresponding to the buyer (3) generated in response to the updated cumulative purchase number (APN) is updated by the purchase quantity (PQ) of the expected compensation product purchased by the buyer (3) It is preferable that the same as the cumulative purchase number (APN).

In addition, the expected compensation management unit 70 is the expected compensation product (ECMN) and the updated cumulative purchase of the expected compensation product purchased by the buyer 3 based on the expected compensation product information DB 120 and the cumulative purchase number DB 160. Based on the number APN, a customer search number SCN for selecting an expected compensation target person is calculated. Here, it is preferable that the expectation compensation management unit 70 calculates the customer search number SCN according to Equation 2 below.

Equation 2.

Customer Search Number (SCN) = Cumulative Purchase Number (APN) ÷ Expected Compensation Multiplier (ECMN)

As such, the expectation compensation management unit 70 performs an operation of dividing the updated cumulative purchase number (APN) of the expected reward product purchased by the buyer 3 by the expected reward multiple (ECMN) of the expected reward product, and searching for the customer. The number SCN can be obtained.

The expectation compensation management unit 70 searches for the purchase customer unique number (PCPN) corresponding to the calculated customer search number (SCN) in the purchase customer information DB 140, and if the corresponding purchase customer unique number (PCPN) exists The buyer is selected as the expected compensation target.

Here, the expected compensation management unit 70 searches for the purchase customer unique number (PCPN) corresponding to the customer search number (SCN) in the purchase customer information DB 140, the corresponding purchase customer unique number (PCPN) does not exist If it is determined that the expected compensation target does not exist yet, and the next buyer purchases the expected compensation product through the product purchase management unit 30, the aforementioned cumulative purchase number (APN) is updated in response to the purchase of the next buyer, The operation of generating a purchase customer unique number (PCPN) is repeated.

Here, the expectation compensation management unit 70 searches the purchase customer information number (PCPN) identical to the customer search number (SCN) obtained by the calculation in the purchase customer information DB (140), the unique purchase customer unique to the customer search number (SCN) It is preferable to select the corresponding buyer of the number (PCPN) as the expected compensation target.

As such, when the expectation compensation management unit 70 selects the expectation compensation target, based on the purchase related information of the purchaser of the purchase customer information DB 140, the buyer information (address, e-mail information, telephone) selected as the target compensation target The notification / providing unit 50 may be controlled to notify the fact that the target is expected to be compensated through the number, RFID information, GPS reception information).

On the other hand, the expected compensation management unit 70 may further store in the expected compensation product information DB (120) the expected sales amount (SPQ) corresponding to the expected compensation product specified / input through the operation input unit 10. Accordingly, the expected reward management unit 70 updates the cumulative purchase number (APN) of the expected reward product in the cumulative purchase number DB 160 according to the purchase quantity purchased by the buyer 3, and then renews the cumulative purchase number. If the APN reaches the expected sale quantity (SPQ) corresponding to the expected compensation product, the expected compensation sales service of the expected compensation product may be stopped.

Accordingly, the expectation and compensation management unit 70 notifies / provides that all the buyers are informed that the expected reward sales service of the corresponding reward product is ended based on the purchase related information of the buyer of the purchase customer information DB 140. 50 can be controlled.

Here, the notification / providing unit 50 may send an e-mail or SMS (Short Message) to notify the existing purchaser selected as the expected compensation target or the fact that all the buyers have stopped the expected compensation sales service through a general external communication network. It would be desirable to have a communication module 51 capable of transmitting a service, an electronic mail, a voice message or making a wired / wireless telephone, or a postal related module 52 capable of sending a mail. In addition, the notification / providing unit 50 may transmit a communication module or mail for providing the same buyer or the corresponding handling product (digital content, services, cash, etc.) to the existing buyer selected as the expected compensation target, to the existing buyer selected as the expected compensation target. It would be desirable to have an associated module.

In addition, the expected reward product provided to the buyer for the expected reward sales service in order to maintain the effective and reliable, the manager (seller or producer), at least one product to compensate for the next expected reward target, the unspecified expected reward It is desirable to provide to the party. The compensation method for the compensation product is preferably managed by the second trader who provides the commerce by preserving from the manager (seller or producer) in the commerce according to a predetermined ratio only for the cost of at least one product.

Here, in the expected reward sales service system 200 according to the present invention, the expectation compensation management unit 70 is based on the purchase-related information for the buyer of the purchase customer information DB 140 of the past, the purchase of the expected compensation products It is preferable to control the notification / providing unit 50 to notify all buyers of the progress of the expected reward sales service on the expected reward product online through e-mail, telephone, SMS, and mail. That is, the expectation compensation management unit 70, the expectation compensation sales service for the expected compensation products purchased by the online buyers on the progress, how many people received compensation products in progress, how many future compensation By periodically notifying the situation of whether the target person will be selected more or when the expected reward sales service will be terminated, the buyers can be aware of the progress of the service.

Hereinafter, an embodiment of an expected reward sales service provided by the expected reward sales service system 200 according to the present invention will be described with reference to FIG. 3.

Here, in the embodiment of FIG. 3, the manager (seller / producer) uses the laptop as the product (expected compensation product) that is the target of the expected compensation, 5 as the expected compensation multiple (ECMN) of the expected compensation product, and the estimated sales quantity (SPQ). ), The cumulative purchase number (APN) is set to an initial value of 0.

Expected reward sales service provided by the expected reward sales service system 200 according to the present invention, when the first buyer 1 purchases a notebook that is the expected reward product, the purchase quantity (PQ) is 1 to correspond to the current sales quantity The cumulative purchase quantity (APN = formerly APN (0) + PQ (1)) is 1, the first purchaser (1) has a Buyer Unique Number (PCPN) of 1, and the first purchaser (1) According to the customer search number (SCN = APN (1) ÷ ECMN (5)) is 0.2. Therefore, the purchase customer unique number (PCPN) corresponding to the customer search number (SCN = 0.2) is searched for, but since it does not exist, it waits for the next buyer.

After that, when the second buyer (2) purchases a notebook, which is the expected compensation product, the purchase quantity (PQ) is 1, so the cumulative purchase quantity corresponding to the current sales quantity (APN = previous APN (1) + PQ (1)) is 2 2, and the second customer (2) purchase customer unique number (PCPN) is 2, and the second customer (2) purchase customer search number (SCN = APN (2) ÷ ECMN (5)) is 0.4 Becomes Thus, the purchase customer unique number (PCPN) corresponding to the customer search number (SCN = 0.4) is searched for, but does not exist and waits for the next buyer.

As such, the third buyer (3), the fourth buyer (4) will be present, while the first buyer (1), two during the expected reward sales service provided by the expected reward sales service system 200 as described above The third purchaser (2), the third purchaser (3), and the fourth purchaser (4) are periodically notified of the progress of the expected reward sales service through e-mail, telephone, SMS, and mail.

When the fifth purchaser 5 purchases a notebook, which is an expected compensation product, since the purchase quantity (PQ) is 1, the cumulative purchase quantity corresponding to the current sales quantity (APN = previous APN (4) + PQ (1)) is 5 The fifth customer (5) is the purchase customer unique number (PCPN) is 5, the customer number (SCN = APN (5) ÷ ECMN (5)) according to the purchase of the fifth buyer (5) is 1 Becomes Therefore, if a search customer unique number (PCPN) corresponding to the customer search number (SCN = 1) is searched for, the first buyer (1) because the purchase customer unique number (PCPN = 1) assigned to the first buyer (1) exists. Select as the expected compensation target. In addition, the first buyer 1 who is the selected expected compensation target may be notified of the fact that the selected target is expected to be paid online, and may provide a microscopic compensation product (shown in FIG. 3 with the same laptop as the expected compensation product).

Then, when the sixth buyer (6) buys a notebook that is the expected compensation product, the purchase quantity (PQ) is 1, the cumulative purchase quantity corresponding to the current sales quantity (APN = previous APN (5) + PQ (1)) is 6 6, the purchaser unique number (PCPN) of the sixth buyer (6) is 2, the customer search number (SCN = APN (6) ÷ ECMN (5)) according to the purchase of the sixth buyer (6) is 1.2 Becomes On the other hand, since the cumulative purchase quantity (APN = 6) of the sixth purchaser (6) has reached the predetermined sales expected quantity (SPQ = 6), the expected compensation sales service for the notebook, which is the expected compensation product, is terminated. At this time, the value of at least one expected rewarded product that is compensated for the product is divided by the expected reward number and distributed to the remaining customers except the expected reward, so that effective compensation is possible. In this example, it is further included that the benefits can be received from the second buyer to the sixth buyer except the buyer who received the first expected reward.

In addition, the buyers (1, 2, 3, 4, 5, 6) is notified of the end of the expected compensation sales service through email, telephone, SMS, mail, and the like.

Here, if a value exceeding 10 is specified as the expected sales quantity (SPQ) in the embodiment of FIG. 3, the customer search number (SCN = APN (10) ÷ ECMN (5) according to the purchase of the tenth buyer (not shown) is specified. )) Would be 2, and the second buyer (2) would have been selected to be expected.

On the other hand, it is preferable to select a buyer who has the same purchaser's unique number (PCPN) as the customer's search number (SCN) as an expected compensation target, but for effective marketing, -1 or +, which is a basic operation unit in the customer search number (SCN) An existing buyer with a PCPN of 1 may be selected as the target of the compensation. In the embodiment, the notebook expectation compensation multiple (ECMN) is set to 5, so that the service is executed only when the fifth purchase is made, but the first expected compensation service is performed when the fourth purchase action occurs or the sixth purchase action occurs. It adds scalability to the service because you can set a PCPN to ensure that it runs.

As described above, the anticipated reward sales service system 200 according to the present invention provides the same reward product to an expected reward subject when a purchase reaches a specific quantity for a specified expected reward product to be sold by a seller in a commerce market where the product is sold. Continuing to repeat the anticipated compensatory sales service, which compensates for the corresponding coping goods (digital content, services, and cash equivalents of the product), until the specified sales volume is reached, buyers can efficiently purchase products (negotiated prices and purchasing decisions). Time savings) and the opportunity to compensate for the expectation of the product purchase, and the seller can provide profits through continuous product sales through the effect of promotion and consumer feedback on the product. .

In addition, the expected compensation sales service system 200 according to the present invention by periodically notifying the progress of the expected compensation sales service for the expected compensation products purchased by the buyers, through the expected compensation marketing techniques for the product Advertisement and sales can be activated, and buyers can continue to provide expected rewards.

In addition, the expected compensation sales service system 200 according to the present invention is expected to sell the expected compensation of the present invention through a method of adding (modules, service packs, components, add-on packs) without causing a change to the previously operated commerce system Services can be provided, preventing the loss of time and money due to changes in the operating commerce system.

Hereinafter, a control flow according to an embodiment of the expected reward sales method according to the present invention configured as described above will be described with reference to FIG. 2. Here, for the convenience of description, the configuration shown in FIG. 1 described above will be described with reference to the corresponding reference numerals.

First, the manager (seller or producer) inputs through the operation input unit to designate the product, which is the target of the expected compensation, as the expected compensation product in the expected compensation DB 100 (S10). Then, the manager (seller or producer) inputs through the operation input unit to set the expected compensation multiple (ECMN) corresponding to the expected compensation product and the expected sales amount (SPQ) of the expected compensation product in the expected compensation DB 100 (S20). ).

Subsequently, when a product purchase occurs online through the expected reward sales service system of the present invention (S30), the product purchase is processed by purchasing the product information, purchase quantity (PQ), purchase related information of the buyer (for receiving the product Product-related information including the receiving method and the receiving address information (address, e-mail information, telephone number, etc.), payment processing, etc. are processed and the purchase related information is stored in the expected compensation DB 100 (S40).

Accordingly, the expectation compensation management unit 70 determines whether the purchased product information corresponds to the predetermined expected compensation product information based on the product related information of the purchased product (S50). When the purchased product corresponds to the expected reward product, the expected reward management unit 70 accumulates the cumulative purchase number (APN) of the expected reward product stored in the expected reward DB 100 based on the purchase quantity (PQ) purchased by the buyer. Is updated and stored as the cumulative purchase number of the expected reward product. At this time, the updated cumulative purchase number (APN) is updated according to the following equation (1) (S60).

Equation 1.

In addition, the expected compensation manager 70 generates a purchase customer unique number (PCPN) corresponding to the updated cumulative purchase number (APN) and stores it in the expected compensation DB 100 to correspond to the buyer (S70). Here, the purchase customer unique number (PCPN) is preferably the same as the cumulative purchase number (APN) updated by the purchase quantity (PQ) of the expected compensation product purchased by the buyer.

At this time, the expected compensation management unit 70 determines whether the updated cumulative purchase number (APN) reaches the predetermined sales expected quantity (SPQ) corresponding to the expected compensation product (S80), and the updated cumulative purchase number ( If the APN reaches the expected sales volume (SPQ) corresponding to the expected reward product, the expected reward sales service of the expected reward product may be stopped.

If the updated cumulative purchase number (APN) does not reach the expected sales volume (SPQ) corresponding to the expected reward product, the expectation compensation management unit 70 is expected compensation purchased by the buyer based on the expectation compensation DB (100) A customer search number SCN for selecting an expected compensation target is calculated based on the expected compensation multiple ECMN and the updated cumulative purchase number APN of the product (S90). Here, it is preferable that the expectation compensation management unit 70 calculates the customer search number SCN according to Equation 2 below.

Equation 2.

Accordingly, the expected compensation management unit 70 searches for the purchase customer unique number (PCPN) corresponding to the customer search number (SCN) obtained by calculating the expected compensation DB (100) (S100), the corresponding purchase customer unique number (PCPN) ), It is determined whether or not (S110), and if present, select the corresponding buyer as the expected compensation target and notify the corresponding buyer (S120). Here, the expectation compensation management unit 70 preferably selects the corresponding buyer of the same purchase customer unique number (PCPN) as the customer search number (SCN) as the expectation compensation target. On the other hand, if the purchase customer unique number (PCPN) corresponding to the customer search number (SCN) does not exist in step S110, the expectation compensation management unit 70 determines that the expected compensation target does not yet exist and returns to step S30 described above. Waits for expected sales service to the next buyer.

Therefore, after step S120 of notifying the relevant buyer selected as the target of the target of the expected compensation through online or offline, when receiving the receipt of the expected compensation from the informed buyer, the expected compensation manager 70 is expected As a compensation product, the same product or a corresponding coping product (digital content, services, and cash) is provided to the corresponding purchaser online (S130).

Subsequently, it is determined whether a compulsory condition (for example, a product sold out or a product discontinued condition) occurs that the expected reward sales service is to be terminated (S140). Looking forward to the expected sales service.

Although not shown in FIG. 2, the expected reward sales service method according to the present invention is based on the purchase related information for the existing buyers stored in the expected reward DB 100 at the time of purchase of the expected reward product of the buyer. In the meantime, all past purchasers of the expected reward products shall be notified online via e-mail, telephone, SMS, or postal mail about the progress of the expected reward sales service. Such periodic notification may be performed between any of the steps of FIG. 2 described above.

That is, in the expected reward sales service method according to the present invention, the expected reward sales service for the expected reward products purchased by the buyers online is in progress, how many people have received compensation products in the future, how many By periodically notifying the status of whether to expect more rewards to be selected or when the expected reward sales service is to be terminated, the buyers can be aware of the progress of the service.

As described above, according to the expected reward sales service method of the present invention, when a purchase reaches a specified quantity for a specified expected reward product to be sold by a seller in a commerce market where the product is sold, the same reward or the same product is applied to the expected reward subject. By continuously repeating the expected reward sales service that compensates for countermeasure goods (digital content, services, and cash) until the specified sales volume is reached, buyers can effectively purchase products (negotiated price and purchase time) and purchase products. Expected reward effect opportunity, and can provide sellers with profits through continuous product sales until the effect of product quality improvement and service termination through promotion effect and consumer feedback on the product.

In addition, the expected compensation sales service method according to the present invention, by periodically notifying the progress of the expected compensation sales service for the expected compensation products purchased by their buyers, through the expected compensation marketing techniques advertising effects on the product And sales can be activated, and the buyer can continue to provide the expected compensation effect.

In addition, the expected compensation sales service method according to the present invention, the expected compensation sales service of the present invention by adding (modules, service packs, components, add-on packs) without causing a change to the commerce system that has been in operation in general In this way, it is possible to prevent the loss of time and money due to changes in the existing commerce system.

Although the present invention has been described in detail with reference to preferred embodiments, the present invention is not limited to the above-described embodiments, and the technical field to which the present invention belongs without departing from the gist of the present invention as claimed in the following claims. Anyone skilled in the art will have the technical idea of the present invention to the extent that various modifications or changes are possible.

[Industry availability]

In the commerce market where the product is sold, if a purchase reaches a specified quantity for a specified expected reward product for sale by the seller, the expected reward sales service rewards the rewarded person with the same product or corresponding coping goods (digital content, services, and cash). By continuously repeating until the specified sales volume is reached, buyers have the opportunity to make efficient product purchases and the expected compensation effect according to the product purchases, and give the sellers the effect of improving product quality through the promotion effect and consumer feedback on the product. Providing profit generation through continuous product sales until the end of service, and when applying the expected compensation sales service method and system of the present invention that can prevent time and money loss due to the change of the previously operated commerce system, online commerce activation And very big advances in the sales service environment It is an invention with industrial applicability because it is capable of bringing, and the possibility of application or sales in the commerce market is not only sufficient, but also practically obvious.

Claims

In the expected-compensated sales service system,

In order to provide the expected sales service to the buyer, the manager of the product (producer or seller) designates the expected compensation product to be the target of the expected compensation, and designates / enters a predetermined expected compensation multiple (ECMN) corresponding to the expected compensation product. Or an operation input unit for designating / inputting an expected sales quantity (SPQ) corresponding to the expected compensation product by the manager of the product (producer or seller);

Management functions for processing product-related information such as product information, purchase quantity (PQ), purchaser's purchase-related information and payment processing information purchased by the buyer online, and products related to products purchased by the buyer online. A product purchase management unit including a function of providing related information to the expected compensation management unit, and a communication module for transmitting and receiving product related information purchased by the purchaser online or purchased by the purchaser through another retailer;

An expected compensation product information DB for storing information of an expected reward product to be compensated for and a predetermined expected reward multiple specified in the expected reward product, and the cumulative purchase number corresponding to the sales quantity for which the expected reward product is sold An expected compensation DB including a cumulative purchase number DB for storing a purchase customer information DB for storing a purchase customer unique number of a pre-purchaser and purchase related information of the pre-buyer corresponding to the cumulative purchase number of the expected reward product;

A function of updating the cumulative purchase number of the expected reward product based on the purchase quantity purchased by the buyer when the buyer purchases the expected reward product through the product purchase manager based on the information of the expected reward DB; And a function of selecting an expected reward target to provide a predetermined reward product by searching for a purchaser corresponding to a customer search number calculated on the basis of the expected reward multiplier and the updated cumulative purchase number of the expected reward product. Based on the purchase related information of the purchase customer information DB, a function of notifying the selected buyer who has been selected as the expected reward target online, of the fact that the buyer is selected as the expected reward target, and based on the purchase related information of the purchase customer information DB Thus, the prospective reward sales service for the expected reward products to the buyers who purchased the expected reward products Periodic notification of the situation, and if you select the expected compensation targets, based on the purchase-related information for the existing buyers in the customer information DB, the fact that the selected targets to be expected to be compensated through the selected buyers information The notification / providing unit is controlled to notify all existing buyers that the expected reward sales service of the expected rewarded product has ended based on the function of controlling the notification / providing unit to notify and the purchase related information of the existing buyer in the purchase customer information DB. Expectation compensation management unit having a function to;

E-mail, SMS (Short Message Service), e-mail, to notify existing buyers who have been selected as expected to pay, through a general external communications network, to inform the buyer of the fact that the buyer has chosen to opt-out, a given rewarded product, or to all existing buyers, A notification / providing unit having a communication module for transmitting a voice message or making a wired / wireless telephone or having a postal related module for sending a mail; Expected reward sales service system comprising a.
The method of claim 1,

When the purchased product corresponds to the expected reward product based on the product related information and the expected reward product information DB processed by the product purchase management unit, the expected reward management unit accumulates the accumulated amount according to the purchase quantity purchased by the buyer. The cumulative purchase number of the expected reward product is updated in a purchase number DB, and a purchase customer unique number corresponding to the updated cumulative purchase number is generated and stored in the purchase customer information DB to correspond to the buyer. Expected reward sales service system, characterized in that the purchase customer unique number generated corresponding to the cumulative purchase number, the same as the updated cumulative purchase number.
The method of claim 1,

The expected reward management unit calculates a customer search number for selecting an expected reward target based on the expected reward multiplier and the updated cumulative purchase number of the expected reward product purchased by a buyer, and calculates the calculated customer search number Search for the purchase customer unique number corresponding to the purchase customer information DB, if a corresponding purchase customer unique number exists, select the corresponding buyer as the target of the expected compensation, or calculate the unique purchase customer identical to the calculated customer search number Expected reward sales service system characterized in that by searching for the number in the purchase customer information DB, the corresponding buyer of the searched customer specific number found as the expected compensation target.
The method of claim 1,

The expected reward management unit calculates the customer search number by performing an operation of dividing the updated cumulative purchase number of the expected reward product purchased by the buyer by the expected reward multiple of the expected reward product. Service system.
The method of claim 1,

The expected reward management unit updates the cumulative purchase number of the expected reward product in the cumulative purchase number DB according to the purchase quantity purchased by the buyer, and the updated cumulative purchase number corresponds to the expected reward product. Stopping the expected reward sales service of the expected reward product upon reaching the expected reward sales service system.
In expectation sale service method,

A manager (seller or producer) inputting through a manipulation input unit to designate a product, which is a subject of expected reward, as an expected reward product in the expected reward DB;

Inputting the manager (seller or producer) through an operation input unit to set an expected compensation multiple (ECMN) corresponding to an expected compensation product and an expected sales amount (SPQ) of the expected compensation product in an expected compensation DB;

When a product purchase occurs online through the expected reward sales service system, the product purchase is processed to process and purchase product related information including purchased product information, purchase quantity (PQ), purchase purchase information, and payment processing information. Storing the related information in the expected compensation DB;

On the basis of the product related information of the purchased product, the expected compensation management unit determines whether the purchased product information corresponds to the predetermined expected reward product information, and when the purchased product corresponds to the expected reward product, the expected compensation management unit purchases Updating the cumulative purchase number (APN) of the expected reward product stored in the expected reward DB based on the purchase quantity (PQ) purchased by the controller and storing and updating the cumulative purchase number of the expected reward product as the cumulative purchase number;

Expectation Compensation Management step of generating a purchase customer unique number (PCPN) corresponding to the updated cumulative purchase number (APN) and storing in the expected compensation DB to correspond to the buyer;

The expectation compensation management unit determines whether the updated cumulative purchase number (APN) reaches a predetermined sales expected quantity (SPQ) corresponding to the expected reward product;

When the renewed cumulative purchase number (APN) reaches the expected sales volume (SPQ) corresponding to the expected reward product, the expected reward product is stopped and the updated cumulative purchase number (APN) is stopped. If the expected sales volume (SPQ) corresponding to the expected reward product is not reached, the expectation compensation management department estimates the expected reward multiplier (ECMN) and the renewed cumulative purchase number of the expected reward product purchased by the buyer based on the expectation compensation database ( Calculating a customer search number (SCN) for selecting an expected compensation target based on APN);

Retrieving the purchase customer unique number (PCPN) corresponding to the calculated customer search number (SCN) from the expectation compensation management unit to determine whether a corresponding purchase customer unique number (PCPN) exists;

If the corresponding PCPN exists, the corresponding buyer is selected as an expected compensation target, the corresponding buyer is notified of this fact, and the purchase customer unique number (PCPN) corresponding to the customer search number (SCN). If there is no), the expectation compensation management unit determines that the expectation compensation target does not exist yet and waits for a product purchase to occur;

After notifying the relevant buyer selected as the target of expectation of compensation through online notification / providing department, and receiving receipt of the expectation of compensation from the informed buyer, the expectation compensation management department receives a certain compensation product. Providing to the corresponding buyer; Expected reward sales service method comprising the.
The method of claim 6,

Expected reward sales service method characterized in that the purchase customer unique number generated corresponding to the updated cumulative purchase number is the same as the updated cumulative purchase number.
The method of claim 6,

The calculating of the customer search number comprises the operation of dividing the updated cumulative purchase number by the expected reward multiplier of the expected reward product, and calculates the customer search number.
The method of claim 6,

On the basis of the purchase related information, the expected reward sales service method further comprising the step of periodically notifying the progress of the expected reward sales service for the expected reward products to the purchasers who purchased the expected reward products .