WO2009094863A1 - Terminal marketing - Google Patents

Terminal marketing Download PDF

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Publication number
WO2009094863A1
WO2009094863A1 PCT/CN2008/070461 CN2008070461W WO2009094863A1 WO 2009094863 A1 WO2009094863 A1 WO 2009094863A1 CN 2008070461 W CN2008070461 W CN 2008070461W WO 2009094863 A1 WO2009094863 A1 WO 2009094863A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
bus
interaction unit
central processing
video
Prior art date
Application number
PCT/CN2008/070461
Other languages
English (en)
Chinese (zh)
Inventor
Jack Shen
Original Assignee
Shanghai Adintek Technologies Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shanghai Adintek Technologies Co., Ltd. filed Critical Shanghai Adintek Technologies Co., Ltd.
Publication of WO2009094863A1 publication Critical patent/WO2009094863A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F7/00—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F9/00—Details other than those peculiar to special kinds or types of apparatus
    • G07F9/002—Vending machines being part of a centrally controlled network of vending machines

Definitions

  • the field of automation equipment of the present invention more specifically, relates to an automatic marketing terminal that provides commercial information dissemination and product sales standardization in various areas of a shopping mall. Background technique
  • the present invention is directed to the above problems, and aims to provide a device for standardizing commercial information dissemination and product sales, so that target customers are attracted in a short period of time, and the information they express can be quickly and accurately delivered to their target customers. At the same time, the information of the target consumers is collected and analyzed.
  • the utility model provides a marketing terminal machine, which comprises:
  • a database storing commodity information, video information and text information related to the commodity
  • a multimedia information interaction unit connected to the database, comprising a video display module and a character display module, and the multimedia information interaction unit plays the video information related to the commodity stored in the database and text information;
  • the remote information interaction unit is connected to the database, including the GPRS module and the peripheral circuit, and the remote information interaction unit uploads the commodity information, the video information and the text information related to the commodity to the remote server, and downloads the product information, the video information and the remote server from the remote server.
  • the text information is stored in the database;
  • Human-computer interaction unit including scanning for scanners related to merchandise-related barcodes, printing and merchandise a receipt printer for closing product information, a button for receiving a user instruction, and an IC proximity card for reading identity information recorded on the electronic carrier;
  • the central processing unit is connected with the database, the multimedia information interaction unit, the remote information interaction unit, and the human-machine interaction unit, receives the barcode scanned by the scanner, searches the database for the commodity information, the video information and the text of the commodity corresponding to the barcode.
  • the central processing unit may include: a central processor that controls an interface of the central processing unit; a clock chip that generates a standard time for the character display module to display, and controls an on/off time of the marketing terminal; the USB control module And USB interface, providing USB interface external USB storage device; communication bus, providing communication between central processing unit and database, multimedia information interaction unit, remote information interaction unit and human-computer interaction unit.
  • the communication bus comprises: an LED bus, connected to the character display module, and transmitting text information to the character display module; SCAN bus, connected to the scanner, bidirectionally transmitting the barcode; PRI NT bus, connected to the receipt printer, to the receipt printer Printed product information; GPRS bus, connected to GPRS module, two-way communication remote information with GPRS module; TFTLCD bus, connected to video display module, scheduling display content of video display module; button bus, connected to button, receiving button signal .
  • the video display module of the multimedia information interaction unit comprises: a TFT LCD bus for data exchange between the central processing unit and the multimedia information interaction unit; a CF card for storing multimedia information; a multimedia processing chip, reading multimedia information stored by the CF card After decoding, the standard video stream is output and transmitted to the video processing chip through the VGA bus, and the standard audio information is output to the audio power amplifier chip; the video processing chip receives the video stream transmitted through the VGA bus, and is decoded by the LVDS bus.
  • the LCD display shows the audio power amplifier chip, which receives the standard digital audio stream, encodes and amplifies it and transmits it to the Laba; the FLASH memory and the SDRAM memory are connected to the multimedia processing chip as a buffer for the peripheral chip storage program.
  • the character display module of the multimedia information interaction unit comprises: an LED bus, connected to the central processing unit, transmitting text information in the form of ASCI I code from the central processing unit; LED electronic display screen, decoding the ASCI I code to generate dot matrix characters and displaying .
  • the GPRS module of the remote information interaction unit of the marketing terminal uploads the commodity information to the remote server, downloads the text information to the character display module, and downloads the program file to upgrade the marketing terminal;
  • the peripheral circuit of the remote information interaction unit includes the GRPS bus and 900M HZ/1800M HZ standard antenna, the GRPS bus is connected to the central processing unit for data exchange.
  • the 900M HZ/1800M HZ standard antenna is remotely connected through a mobile network and a remote server.
  • the scanner of the human-machine interaction unit is connected to the central processing unit via the SCAN bus, and transmits the barcode to the central processing unit.
  • the receipt printer of the human-machine interaction unit is a thermal printer that is connected to the central processing unit via a PRI NT bus to receive print commands and merchandise information.
  • the buttons of the human-machine interaction unit include an up, down, confirmation button and a button bus, and the up, down, and confirmation buttons receive relevant commands input by the client; and the button bus is connected to the central processing unit to transmit corresponding instructions.
  • the marketing terminal provided by the utility model enables the target customer to be attracted in a short time, and the information expressed by the target customer can be quickly and accurately transmitted to the target customer, and at the same time, the information of the target consumer is collected and collected. analysis.
  • FIG. 2 is a structural block diagram of a central processing unit in the marketing terminal of the present invention.
  • FIG. 3 is a structural block diagram of a multimedia information interaction unit in the marketing terminal of the present invention.
  • FIG. 4 is a structural block diagram of a remote information interaction unit in the marketing terminal of the present invention.
  • FIG. 5 is a structural block diagram of a human-machine interaction unit in the marketing terminal of the present invention.
  • the utility model provides a marketing terminal machine, comprising:
  • the database 500 stores product information, video information and text information related to the commodity;
  • the multimedia information interaction unit 200 is connected to the database 500, and includes a video display module 202 and a character display module 204.
  • the multimedia information interaction unit 200 plays the video information and text information related to the commodity stored in the database 500;
  • the remote information interaction unit 300 is connected to the database 500, and includes a GPRS module 302 and a peripheral circuit 304.
  • the remote information interaction unit 300 uploads product information, video information, and text information related to the product to the remote server, and downloads the product from the remote server.
  • Information, video information and text information are stored in the database 500;
  • the human-machine interaction unit 400 includes a scanner 402 that scans barcodes related to merchandise, a receipt printer 404 that prints merchandise-related merchandise information, a button 406 that receives user instructions, and reads identification information recorded on the electronic carrier.
  • the central processing unit 100 is connected to the database 500, the multimedia information interaction unit 200, the remote information interaction unit 300, and the human-machine interaction unit 400, and receives the barcode scanned by the scanner 402, and searches the database 500 for the commodity corresponding to the barcode.
  • the product information, the video information, and the text information are displayed by the multimedia information interaction unit 200, and the product information is printed by the receipt printer 404 according to the instruction received by the button 406.
  • the central processing unit 100 described above includes:
  • the central processor 102 controls the interface of the central processing unit.
  • the clock chip 104 generates standard time for the character display module 204 to display and controls the on/off time of the marketing terminal.
  • the USB control module 106 and the USB interface 108 provide an external USB storage device of the USB interface 108, such as an external USB flash drive, and the basic program is upgraded and the related information of the product is updated by the USB flash drive.
  • the communication bus provides communication between the central processing unit 100 and the database 500, the multimedia information interaction unit 200, the remote information interaction unit 300, and the human-machine interaction unit 400.
  • the communication bus includes: an LED bus LED RXD/PXD connected to the character display module 204 for transmitting text information to the character display module 204.
  • the SCAN bus Scan RXD/PXD is connected to the scanner 402 and transmits the barcode in both directions.
  • the PRI NT bus Print RXD/PXD connected to the receipt printer 404, delivers the merchandise letter to be printed to the receipt printer 404.
  • the GPRS bus GPRS RXD/PXD is connected to the GPRS module 302 and communicates with the GPRS module 302 for remote information.
  • the TFTLCD bus TTF LCD RXD/PXD is connected to the video display module 202 to schedule the display content of the video display module 202.
  • Button bus Button RXD/PXD connected to the button, receives the button signal.
  • the aforementioned communication buses are respectively connected to the respective modules in the marketing terminal 100, which will be further explained below.
  • the multimedia information interactive unit 200 can be basically divided into two parts, a video display module 202 for playing a video signal and a character display module 204 for displaying text information.
  • the video display module 202 includes: a TFT LCD bus TFTLCD RXD/PXD bus, which is connected to the TFT LCD bus in the central processing unit described above, and is used for data exchange between the central processing unit 100 and the multimedia information interaction unit 200.
  • the CF card 220 stores multimedia information.
  • the multimedia processing chip 222 reads the multimedia information stored by the CF card 220, decodes and outputs a standard video stream and transmits the video stream to the video processing chip 224 through a VGA bus (VGA).
  • VGA VGA bus
  • the multimedia processing chip 222 also outputs standard audio information to the audio power amplifier. Chip 226.
  • the video processing chip 224 receives the video stream transmitted through the VGA bus, decodes it, and displays it on the liquid crystal display 225 through the LVDS bus (LVDS).
  • the audio power amplifier chip 226 receives the standard digital audio stream, encodes it, and amplifies it and passes it to the speaker 227.
  • FLASH memory 228 and SDRAM memory 229 are coupled to multimedia processing chip 222, respectively, as a cache for peripheral chip storage programs.
  • the character display module 204 includes: an LED bus LED RXD/PXD, which interfaces with the LED bus in the central processing unit described above, to connect the character display module 204 to the central processing unit, and transmits the ASCI I code from the central processing unit. Formal text information.
  • the LED electronic display 240 decodes the ASCII code to generate a dot matrix character and displays it.
  • the telematics unit 300 includes a GPRS module 302 and a peripheral circuit 304.
  • the GPRS module 302 uploads the product information to the remote server, downloads the text information to the character display module 204, and downloads the program file to upgrade the marketing terminal.
  • the peripheral circuit 304 includes a GRPS bus GPRS RXD/PXD and a 900M HZ/1800M HZ standard antenna.
  • the GRPS bus interfaces with the GRPS bus in the central processing unit described above to enable data exchange between the GPRS module 302 and the central processing unit 100.
  • the 900M HZ/1800M HZ standard antenna 340 is remotely connected via a mobile network to a remote server.
  • the human-machine interaction unit 400 includes a scanner 402 that scans a barcode associated with an item, a receipt printer 404 that prints merchandise-related merchandise information, and a user instruction.
  • the scanner 402 is coupled to the central processing unit via a SCAN bus SCAN RXD/PXD bus, i.e., interfaces with the SCAN bus in the central processing unit described above, and transmits the bar code to the central processing unit 100.
  • the receipt printer 404 is a thermal printer connected to the central processing unit via the PRI NT bus Print RXD/PXD, i.e., docked with the PRI NT bus in the central processing unit described above, to receive print commands and merchandise information.
  • the button 406 includes an up, down, confirmation button and a button bus Button RXD/PXD.
  • the up, down, and confirm buttons receive relevant commands input by the client, and the button bus is connected to the central processing unit to transmit corresponding instructions, that is, the central processing unit described above.
  • the button bus in the docking. If the customer has identity information recorded on the electronic carrier, such as an IC membership card, the IC proximity card 408 can be used to read the identity information recorded on the electronic carrier.
  • Figure 6 is a flow chart of the operation of the marketing terminal of the utility information.
  • the marketing auxiliary terminal has a two-part parallel working process
  • the video display module 202 plays the video information flow
  • the character display module plays the text message and the flow.
  • the liquid crystal display partially plays the video information flow.
  • the video display module of the multimedia information interaction unit drives the liquid crystal display to play the advertisement information under normal conditions (step 601).
  • the central processing unit interrupts the content being played by the liquid crystal display and searches the database, and schedules information related to the product (step 603).
  • the central processing unit controls the multimedia information interaction unit to transmit the video information related to the commodity to the liquid crystal display to start displaying the commodity (step 604); when the button in the human-machine interaction unit receives the button instruction, and judges that the time is the switching information ( Step 605).
  • the liquid crystal display of the multimedia interactive unit switches to the video information of the corresponding item under the control of the central processing unit (step 606).
  • the liquid crystal display of the multimedia interactive unit further displays the product information of the product for print preview (step 607).
  • the button in the human-machine interaction unit receives the button command and determines to confirm the print information (step 608).
  • the central processing unit schedules the receipt printer in the human-machine interaction unit to print the item information of the corresponding item (step 609).
  • the central processing unit collects the data of interest to the client and uploads it to the remote server through the GPRS module in the remote information interaction unit for data collection by the remote server (step 610). After waiting for a while, the state of playing the advertisement information under normal conditions is re-entered (step 61 1).
  • the character display module plays the text information as follows:
  • the LED display of the multimedia information interactive unit plays text information, such as advertisement information, promotion information, discount information, public interest information, etc. (step 701).
  • the remote server delivers the updated text information to the marketing terminal via the GRPS module in the telematics unit (step 702).
  • the central processing unit updates the displayed text information content based on the received text information (step 703). And playing the updated text information on the LED display of the multimedia information interaction unit (step 704).
  • the marketing terminal provided by the utility model enables the target customer to be attracted in a short time, and the information expressed by the target customer can be quickly and accurately transmitted to the target customer, and at the same time, the information of the target consumer is collected and collected. analysis.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • General Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un terminal marketing comprenant : une base de données mémorisant les informations de produits, les informations vidéo et les informations textuelles associées aux produits ; une unité d'interaction d'informations multimédia comprenant un module d'affichage de vidéo et un module d'affichage de caractères pour afficher les informations vidéo et les informations textuelles ; une unité d'échange d'informations à distance comprenant un module GPRS et des circuits périphériques utilisés pour communiquer avec un serveur à distance ; une unité d'interaction homme-machine comprenant un pistolet de balayage pour balayerle code-barres relatif aux produits, une imprimante de reçu d'entrée imprimant les informations de produits associés aux produits, un bouton recevant la commande de l'utilisateur et un détecteur de carte de circuits imprimés lisant les informations d'identité enregistrées dans un support électronique, une unité centrale de traitement contrôlant le fonctionnement des différentes unités décrites ci-dessus.
PCT/CN2008/070461 2008-01-28 2008-03-11 Terminal marketing WO2009094863A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CNU2008200551470U CN201185022Y (zh) 2008-01-28 2008-01-28 营销终端机
CN200820055147.0 2008-01-28

Publications (1)

Publication Number Publication Date
WO2009094863A1 true WO2009094863A1 (fr) 2009-08-06

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Application Number Title Priority Date Filing Date
PCT/CN2008/070461 WO2009094863A1 (fr) 2008-01-28 2008-03-11 Terminal marketing

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CN (1) CN201185022Y (fr)
WO (1) WO2009094863A1 (fr)

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CN105437976A (zh) * 2015-12-19 2016-03-30 江苏常隆客车有限公司 一种电动车用多功能仪表系统

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CN101867561B (zh) * 2009-04-17 2016-01-13 爱国者数码科技有限公司 用于管理正版多媒体文件的网络服务器
CN104885065A (zh) * 2012-08-31 2015-09-02 游戏大厅股份有限公司 通过使用远程设备与显示屏进行通信和互动的系统和方法
CN103778870A (zh) * 2014-01-22 2014-05-07 南通钰成光电科技有限公司 一种led广告灯箱
CN105469262B (zh) * 2014-09-04 2017-08-04 广州神马移动信息科技有限公司 商品资讯信息获取和整合方法及装置
CN105554053A (zh) * 2015-09-26 2016-05-04 王�华 基于社交平台的控制方法、装置以及智能设备
CN105913556A (zh) * 2016-03-31 2016-08-31 国网山东省电力公司鄄城县供电公司 电力营销用户终端机

Citations (2)

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WO2003023672A1 (fr) * 2001-09-10 2003-03-20 Sagawa Express Co., Ltd. Lecteur de cartes portatif et systeme de reglement par carte
CN1804892A (zh) * 2005-01-15 2006-07-19 深圳市展通科技开发有限公司 商品信息获取与处理终端

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2003023672A1 (fr) * 2001-09-10 2003-03-20 Sagawa Express Co., Ltd. Lecteur de cartes portatif et systeme de reglement par carte
CN1804892A (zh) * 2005-01-15 2006-07-19 深圳市展通科技开发有限公司 商品信息获取与处理终端

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105437976A (zh) * 2015-12-19 2016-03-30 江苏常隆客车有限公司 一种电动车用多功能仪表系统

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