WO2009082962A1 - Procédé de lecture de publicité multimédia à une position spécifique au moyen du positionnement satellite et d'un réseau de communication sans fil - Google Patents

Procédé de lecture de publicité multimédia à une position spécifique au moyen du positionnement satellite et d'un réseau de communication sans fil Download PDF

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Publication number
WO2009082962A1
WO2009082962A1 PCT/CN2008/073734 CN2008073734W WO2009082962A1 WO 2009082962 A1 WO2009082962 A1 WO 2009082962A1 CN 2008073734 W CN2008073734 W CN 2008073734W WO 2009082962 A1 WO2009082962 A1 WO 2009082962A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
information
module
multimedia
satellite positioning
Prior art date
Application number
PCT/CN2008/073734
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English (en)
Chinese (zh)
Inventor
Hua Zhang
Kunming Du
Ruiming Lv
Ning Xu
Yong Peng
Wenying Lin
Original Assignee
Xiamen Yaxon Networks Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Xiamen Yaxon Networks Co., Ltd. filed Critical Xiamen Yaxon Networks Co., Ltd.
Publication of WO2009082962A1 publication Critical patent/WO2009082962A1/fr

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/162Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/163Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing by receiver means only
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41Structure of client; Structure of client peripherals
    • H04N21/414Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/432Content retrieval operation from a local storage medium, e.g. hard-disk
    • H04N21/4325Content retrieval operation from a local storage medium, e.g. hard-disk by playing back content from the storage medium
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Definitions

  • the present invention relates to a method for transmitting multimedia information through a communication network and performing playback control at the mobile terminal, and more particularly to a method for implementing fixed-point multimedia advertisement playback through satellite positioning and a wireless communication network.
  • the present invention provides a method for implementing fixed-point multimedia advertisement broadcasting through a satellite positioning and wireless communication network, and the method uniformly manages advertisements through a multimedia service management system.
  • the advertisement is audited by the multimedia auditing system, and the multimedia communication server is used to download the video program through the wireless communication network, or download it to the mobile terminal in advance, and then use the satellite positioning information to realize that the mobile terminal plays the specific program in different spaces or spaces.
  • the multimedia business management system needs to provide a management process for graphic advertisements, which requires separate management of pictures, sounds and texts, and also facilitates the replacement of different parts;
  • graphic advertisements it is necessary to judge whether it is a graphic advertisement, and it is necessary to use different playback strategies for graphic advertisements.
  • a method for implementing fixed-point multimedia advertisement playback through satellite positioning and wireless communication networks comprising the following steps:
  • A. Setting up a multimedia center publishing terminal comprising: a multimedia service management system, a multimedia service management system, a protocol processing server, and a wireless network communication server;
  • the multimedia service management system provides an interface for the system end user to upload advertisement information (video, audio, picture or text), the interface includes at least a selection bar for uploading files, and a display column for uploading progress of a file. ; peers should provide management interface for graphic advertisements, including management of pictures, sounds and texts;
  • [11] C You can upload ordinary video advertisements to the multimedia service management system.
  • the multimedia service management system controls the advertisement format, prompting the user to upload only the format allowed by the system and calculate the length of the advertisement information. After the upload is successful, the advertisement information Stored to the storage module;
  • the multimedia auditing system reviews the content and playback of the advertisement information and graphic advertisements uploaded by the system end users; if the approval is passed, the advertisement is placed in the state of approval and the advertisement information is displayed in the multimedia service.
  • the system has a list of the advertisements in the management system for the system users to perform the gearing, otherwise the advertisement is set to the status of the audit failure, prompting the system user to re-upload;
  • the multimedia service management system also provides an advertisement layout interface for the system user to schedule the advertisement; the interface includes at least the settings of the advertisement start time, the play days, the advertisement play priority, and the advertisement play area. And an indexable area displaying the gear status of each vehicle group; automatically placing the advertisement in a release state after the gear shift, and preparing for transmission through the multimedia communication server;
  • the mobile terminal determines or immediately checks that the multimedia service management system has a new advertisement, and then actively transmits the advertisement through the wireless network; for the graphic advertisement, the method is separately downloaded, the same If the image is used in multiple graphic advertisements, it will not be repeatedly downloaded multiple times. In order to ensure the security of the transmission of these public information, the encrypted transmission mechanism is used in the transmission process;
  • the mobile terminal judges the advertisements to be played in the inter-segment and the area according to the satellite positioning information and the above-mentioned program listing information, and plays the advertisement. If the advertisement is a graphic advertisement, the consistency of the advertisement content is to be judged. , then play the graphic ad.
  • the step D also includes a modification function of the graphic advertisement, and a graphic advertisement includes a picture, a text, and a sound, and any part of the graphic advertisement can be arbitrarily replaced, and can be added and modified arbitrarily.
  • the step F further includes: the multimedia service server receiving, by the system user, the re-selection input of the successfully selected inter-chip through the file interface of the system user terminal; the re-selection input is processed into the Cancellation of the stalled settings of the slices.
  • the step I further includes determining the integrity of the graphic advertisement, analyzing and processing each part constituting the graphic advertisement, and further including file management for each component of the graphic advertisement.
  • the multimedia service server is a web server based on a multi-layer architecture web application;
  • the multi-layer architecture of the web server has a view layer, a business layer and a data layer, wherein the view layer provides a user input and browsing interface.
  • the business layer is used to process business logic
  • the data layer is used to store and retrieve data;
  • the energy module includes an uploading module, a gearshifting module, a querying module, a fixed point area setting module, a user management module, a parameter setting module, a storage module, and a graphic and advertising module.
  • the multimedia auditing server is a web server based on a multi-layer architecture web application, and the multi-layer architecture of the web server has a view layer, a business layer and a data layer, wherein the view layer provides a user input and browsing interface.
  • the business layer is used to process business logic, and the data layer is used to store and retrieve data. Its functional modules include an audit module and a storage module.
  • the protocol processing server is a component for processing web applications and mobile terminal data packets.
  • the multimedia communication server is a communication component for forwarding communication data, and transmits video, audio signals, picture information, and scrolling subtitles in an encoded manner.
  • the gearshift includes a stall of the inter-segment or location area such that the advertisement automatically plays the advertisement after a predetermined period of time or after a predetermined area.
  • the mobile terminal is provided with a receiving terminal, and the receiving terminal includes a wireless network signal receiving module, a receiving control module, and an audio and video player for receiving and processing video, audio signals, picture information, and rolling subtitles. , to achieve dynamic display.
  • the mobile terminal is further provided with a satellite positioning information receiving module.
  • the positioning information mainly includes vehicle actual data and map data: the vehicle actual data includes the actual latitude and longitude of the vehicle, the traveling speed, and the driving direction data; the map data includes the intersection point, the latitude and longitude of the area, and the name data.
  • the beneficial effect of the present invention is that the method uniformly manages the uploading, reviewing, and scheduling of advertisements by using the concept of "program list" through the multimedia service server, and can easily change the advertisement playing of the mobile terminal by changing the central program list;
  • the communication server downloads the video program through the wireless communication network, or downloads the video program in advance, and the mobile terminal uses the satellite positioning information received by the mobile terminal to compare the broadcast information of the fixed area of the advertisement, and if the two match, the advertisement is played, thereby
  • the mobile terminal is enabled to play a specific program in different spaces or spaces.
  • the multimedia service server can configure the capacity of the multimedia communication server according to the number of mobile terminals, and can also limit the download access amount of the mobile terminal, perform flow control, and avoid the wireless communication network. It brings too much pressure; peers can also guarantee the download speed of a single mobile terminal to meet the needs of the application.
  • the graphic advertisement of the present invention can be dynamically composed of any plurality of graphics, sounds, and characters. The text, pictures, and sounds are relatively independent and can be sent to the platform separately. It is very convenient to modify the contents of the file. Each time the car station only needs to re-download the updated part, it saves traffic and simplifies the production process. This form of advertising is very simple, the customer is very happy to receive and the cost is very low.
  • FIG. 1 is a schematic structural diagram of a system according to Embodiment 1 of the present invention.
  • FIG. 2 is a functional block diagram of a mobile terminal system according to Embodiment 1 of the present invention.
  • FIG. 3 is a flowchart of a service according to Embodiment 1 of the present invention.
  • FIG. 4 is a flowchart of a playback process of a mobile terminal according to Embodiment 1 of the present invention.
  • FIG. 5 is a flowchart of generating a graphic advertisement according to Embodiment 1 of the present invention.
  • FIG. 6 is a flow chart of playing a graphic advertisement according to Embodiment 1 of the present invention.
  • FIG. 7 is a schematic flow chart of a method according to Embodiment 2 of the present invention.
  • FIG. 8 is a functional block diagram of a media center publishing end according to Embodiment 2 of the present invention.
  • FIG. 9 is a functional block diagram of a mobile device according to Embodiment 2 of the present invention.
  • Fig. 10 is a flowchart showing the playback processing of the embodiment 2 of the present invention.
  • FIG. 1 is a schematic diagram of a system architecture of Embodiment 1 of the present invention.
  • the system architecture includes a multimedia service server 2, a multimedia audit server 3, a protocol processing server 4, a wireless network communication server 5, a wireless communication network 6, and a mobile terminal 7.
  • the multimedia service server 2 is a web server based on a multi-layer architecture web application; the multi-layer architecture of the web server has a view layer, a business layer and a data layer, wherein the view layer provides a user input and browsing interface, and a service Layer for processing business logic, data layer for storing and retrieving data;
  • the block module includes: an uploading module 21, configured to upload advertisement information; a gearshift module 22, configured to: align the advertisement information, determine a play period of the advertisement information, and a group of vehicles to be played; the query module 23 inputs or selects according to the system user
  • the query condition queries various information stored in the storage module, including advertisement information, gear information, audit information, fixed-point area information, user information, and system parameter setting information; and a fixed-point area setting module 24, which sets area information that needs to be played.
  • the user management module 25 provides a function of creating, modifying, and deleting user information; the parameter setting module 26 sets the user type, the group type, the area type, the file type, the background picture, and the communication parameter respectively; the storage module 27 is used to The advertisement information, the gear information, the parameter setting information, the user information, and the fixed point area information are stored; the graphic advertisement module 28 is configured to store the graphic advertisement, the picture, the text, and the sound file of the graphic advertisement.
  • the multimedia auditing server 3 is a web server based on a multi-layered web application, and the multi-layered architecture of the web server has a view layer, a business layer and a data layer, wherein the view layer provides a user input and browsing interface, and a service The layer is used to process the business logic, and the data layer is used to store and retrieve the data.
  • the function module includes: an auditing module 31 for reviewing the content and playing length of the advertisement information; and a storage module 32 for storing the auditing information.
  • the protocol processing server 4 is configured to securely acquire the data frame transmitted by the mobile terminal 7, perform corresponding processing according to the protocol between the two, and transmit the advertisement information to the mobile terminal 7; 4 also processing data frames transmitted from the multimedia service server and the multimedia audit server to the in-vehicle terminal 7; the protocol processing server 4 can interact with the business layer of the multimedia service server and the multimedia audit server, and can also directly operate the multimedia service server and the multimedia audit server.
  • Data layer
  • the wireless network communication server 5 is mainly responsible for forwarding communication data between the protocol processing server 4 and the mobile terminal 7, and transmitting video, audio signals, picture information and scrolling subtitles in an encoded manner;
  • the wireless communication network 6 is a communication medium and communication mode between the wireless network communication server 5 and the mobile terminal 7;
  • the mobile terminal 7 determines or immediately checks whether the multimedia service server has a new advertisement, and if there is a new advertisement, actively transmits the program through the wireless communication network; after the program is transmitted and verified correctly, Then, the program and the related attributes of the program are added to the program list of the mobile device; the mobile device determines the advertisements to be played in the inter-segment and the area according to the satellite positioning information and the program information. At this point, the playback of multimedia point-of-sale ads is achieved.
  • 2 is a functional block diagram of a mobile terminal of the present invention. As shown in the figure, the mobile terminal 7 is provided with a receiving terminal 8 and a central control module 71.
  • the receiving terminal 8 includes a wireless network communication module 81, a receiving control module 82, and an audio and video player 83 for completing video and audio signals. , picture information and rolling subtitles are received and processed to realize dynamic display; graphic advertisement player 84 is used for playing graphic advertisements.
  • a satellite positioning module 72 is further provided for receiving satellite positioning information; the satellite positioning information mainly includes vehicle actual data and map data; the vehicle actual data includes the actual latitude and longitude, the traveling speed, and the driving direction data of the vehicle. .
  • the map data includes intersection points, latitude and longitude of the area, and name data.
  • FIG. 3 is a business flow chart of the method of the present invention, showing the entire workflow of uploading and playing general advertisement information, including the following steps:
  • the multimedia service management system provides an interface for the system end user to upload advertisement information (video, audio, picture or text), the interface includes at least a selection bar for uploading files, and a display column for uploading progress of a file. ;
  • [52] B The end user can upload the ordinary video advertisement to the multimedia service management system, and the multimedia service management system controls the advertisement format, prompting the user to upload only the format allowed by the system and calculate the length of the advertisement information, and after the upload is successful,
  • the advertisement information is stored to the storage module;
  • the multimedia auditing system reviews the content and playback of the advertisement information uploaded by the end users of the system; if the review is approved, the advertisement is placed in the state of approval and the advertisement information is displayed in the advertisement of the multimedia service management system.
  • the file list is used by the system user for the gear arrangement. Otherwise, the advertisement is set to the status of the audit failure, and the system user is prompted to re-upload;
  • the multimedia service management system further provides an advertisement layout interface for the system user to schedule the advertisement; the interface includes at least the settings of the advertisement start time, the play days, the advertisement play priority, and the advertisement play area. And a trackable area displaying the gear status of each vehicle group; in the gear area, a plurality of time pieces representing the day of the date having the clickable characteristic are displayed, and the day slice is taken out from the database If the number of scheduled advertisements on the day of the vehicle is up to the maximum number set by the system (the schedule is full), the inter-slice can not be clicked. Otherwise, the user clicks on the inter-chip to indicate the The advertisement will be played on the same day (shift); The announcement is set to the release status, and the transmission is prepared through the multimedia communication server;
  • the mobile terminal determines or immediately checks that the multimedia service management system has a new advertisement, and then actively transmits the advertisement through the wireless network; in order to ensure the transmission security of the public information, the transmission process is used. Encrypted transmission mechanism;
  • [57] F After the mobile terminal receives the advertisement and verifies the correctness, the advertisement information and the related attribute of the advertisement are added into the program list of the mobile terminal;
  • the mobile terminal judges the advertisements to be played in the inter-segment and the area according to the satellite positioning information and the above-mentioned program listing information, and plays the advertisement. If the advertisement is a graphic advertisement, the consistency of the advertisement content is to be judged. , then play the graphic ad.
  • the mobile terminal 7 receives the program transmitted from the multimedia service server by the wireless communication network, and adds the related attribute of the program and the program to the program list 91 of the mobile terminal, and simultaneously receives the positioning information 92 from the satellite positioning system; the central control module 71
  • step 9 3 it is judged whether there is an advertisement satisfying the playing condition (playing area and playing period), if it is satisfied, it is judged whether the type of the advertisement is a graphic advertisement, and if it is a graphic advertisement, the advertising video is played in step 95, and the playing is completed. Then, returning to step 93, it is determined whether there is an advertisement satisfying the playing condition.
  • the information advertisement video is played in step 96, and after the playback is completed, returning to step 93 to determine whether an advertisement satisfies the playing condition; If the playback condition is not satisfied in step 93, the advertisement video is not played, but the determination of the playback condition is continued based on the satellite positioning information and the program guide information.
  • the terminal user first uses the multimedia service management system of the present invention to provide an interface for uploading advertisement information, and uploads advertisement information (video, audio, picture or text) to be broadcasted;
  • the multimedia service management system controls the format of the advertisement information uploaded by the system end user, and prompts The user can only upload the format allowed by the system and calculate the length of the advertisement information. After the upload is successful, the advertisement information is stored in the storage module;
  • the advertisement is placed in the approved status and the advertisement information is displayed in the multimedia business management system's advertisement gear list for the system user to arrange;
  • the end user sets according to the advertisement needs to play the starting time, the playing days, the advertising playing priority, the area of the advertisement playing, and the dispositionable area displaying the gear status of each vehicle group;
  • a plurality of inter-slices with a clickable feature indicating a day of the date, and the inter-chip shows the order of the day of the vehicle grouping taken from the database, if the number of scheduled advertisements on the day reaches the maximum number set by the system. (The file period is full), then the film cannot be clicked. Otherwise, the user's click operation on the film indicates that the advertisement is played on the same day (shift); after the gear is placed, the advertisement is automatically released and passed.
  • the multimedia communication server is ready to transmit; [113] 6 mobile terminal (vehicle) fixed or immediately check that the multimedia service management system has a new advertisement, and the advertisement is actively transmitted through the wireless network;
  • the mobile terminal determines the advertisement to be played in the middle segment and the area according to the satellite positioning information and the above-mentioned program information, and plays the advertisement, if the advertisement is a graphic advertisement, the advertisement content is to be judged. Consistency, then play the graphic ad.
  • FIG. 7 is a schematic diagram showing the steps of the method according to Embodiment 2 of the present invention.
  • the media center publishing end includes a playback management workstation, a server, and a playback management unit, and sends video, audio signals, picture information, and rolling subtitles in an encoded manner; and then the media center publishing terminal 1 first advertises to the client.
  • the audit is conducted. If the audit is approved, the advertisement is pre-arranged according to the requirements of the advertiser. After the gear is dispatched, the advertisement is automatically placed in the release state and ready to be transmitted through the GPRS front-end machine; the mobile device is fixed or immediately checked.
  • the program will be actively transmitted through the GPRS network; after the program is transmitted and verified correctly, the related attributes of the program and the program are added to the mobile device.
  • the mobile device In the program list, the mobile device actually determines the advertisements to be played in the inter-segment and the area according to the location information of the GPS and the program listing information described above. This completes the playback of multimedia point-of-sale ads.
  • the pre-arranged includes a stall of the inter-segment or location area such that the advertisement automatically plays the advertisement after a predetermined period of time or after a predetermined area.
  • FIG 8 is a functional block diagram of the media center issuing terminal 1 of the embodiment 2 of the present invention.
  • the media center publishing terminal 1 includes a play management workstation 2, a server 3, a play management unit 4, and transmits video, audio signals, picture information, and scrolling subtitles in an encoded manner.
  • the play management unit 4 further includes the following modules: a system parameter setting module 41, which respectively sets a user type, a group type, a region type, a file type, a background picture, and a communication parameter; a customer basic information creating module 42 according to the system The user type, the grouping type, and the area type set in the parameter setting module are used for information creation; the screening module 43 creates the basic customer information created in the module according to the basic information of the customer, and performs screening according to the customer type, the grouping type, and the regional type respectively. The filtered customer information; the gearshift module 44, the information of the day and region of the advertisement according to the information of the customer The storage module 45 is configured to store the advertisement information that has been scheduled. The advertisement information stored in the storage module 45 is transmitted to each mobile terminal through the GPRS front end machine 5 provided in the media center publishing terminal 1.
  • the mobile device 6 is provided with a receiving terminal 7 and a central control module 8, which includes a GPRS module 71, a receiving control module 72, and an audio video player 73 for completing video, audio signals, picture information and scrolling subtitles. Receive and process, realize dynamic display.
  • a GPS satellite positioning module 9 is also provided, which is used for receiving and transmitting location information of the GPS.
  • the GPS location information mainly includes vehicle real data and map data. Vehicle actual data includes the vehicle's actual latitude and longitude, travel speed, and driving direction data.
  • the map data includes intersection points, latitude and longitude of the area, and name data.
  • FIG. 10 is a flowchart of a playback process of a mobile device according to Embodiment 2 of the present invention.
  • Step 81 begins, the mobile device 6 receives or receives the program transmitted from the media center transmitting end 1 through the network, and adds the related attribute of the program and the program to the program list of the mobile device;
  • Step 82 the mobile device according to the location of the GPS
  • the information and the program listing information described above actually determine whether the advertisement needs to be played in the middle segment and the area, for example, whether the playing area and the playing interval required by the advertiser are satisfied; if yes, go to step 83 to perform the advertising video.
  • step 84 ends to step 84, and then returns to step 82 to determine whether the playback condition is satisfied. If the playback condition is not satisfied in step 82, the advertisement video is not played, and the process directly jumps back to step 82, waiting for the judgment of the playback condition to be performed again.
  • the present invention provides a method for implementing fixed-point multimedia advertisement playback through a satellite positioning and wireless communication network.
  • the playback of a fixed-point multimedia advertisement can be implemented and updated, and multiple playback modes can be used, and can be
  • the customer needs to perform fixed positioning and playback has strong flexibility, can meet various customers and playback needs, and has good industrial applicability.

Abstract

La présente invention concerne un procédé de lecture de publicité multimédia à une position spécifique au moyen du positionnement satellite et d'un réseau de communication sans fil. Dans le procédé, l'émission de la publicité est contrôlée par un terminal de transmission de centre multimédia, les programmes vidéo sont téléchargés instantanément ou à l'avance par un serveur de transmission via le réseau de communication sans fil, et les programmes vidéo téléchargés sont enregistrés dans les dispositifs mobiles, un programme spécifique est lu à un moment ou à un emplacement adaptés en utilisant les informations de positionnement satellite. L'application de la présente invention permet de réaliser la mise à jour en temps réel de publicités et la lecture d'une publicité spécifique à un moment ou à un emplacement adaptés en fonction de l'exigence du client.
PCT/CN2008/073734 2007-12-25 2008-12-25 Procédé de lecture de publicité multimédia à une position spécifique au moyen du positionnement satellite et d'un réseau de communication sans fil WO2009082962A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN2007101441340A CN101471946B (zh) 2007-12-25 2007-12-25 一种通过gps定位和gprs网络实现定点多媒体广告播放的方法
CN200710144134.0 2007-12-25

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Publication Number Publication Date
WO2009082962A1 true WO2009082962A1 (fr) 2009-07-09

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CN (1) CN101471946B (fr)
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