WO2009025423A1 - Procédé et système de fourniture de service de gestion de prestation d'annonce publicitaire créative - Google Patents

Procédé et système de fourniture de service de gestion de prestation d'annonce publicitaire créative Download PDF

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Publication number
WO2009025423A1
WO2009025423A1 PCT/KR2007/006670 KR2007006670W WO2009025423A1 WO 2009025423 A1 WO2009025423 A1 WO 2009025423A1 KR 2007006670 W KR2007006670 W KR 2007006670W WO 2009025423 A1 WO2009025423 A1 WO 2009025423A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
server
advertising
data storage
internet users
Prior art date
Application number
PCT/KR2007/006670
Other languages
English (en)
Inventor
Chee-Young Jung
Original Assignee
Chee-Young Jung
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Chee-Young Jung filed Critical Chee-Young Jung
Publication of WO2009025423A1 publication Critical patent/WO2009025423A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0621—Item configuration or customization

Definitions

  • the present invention relates to a method and system for providing a creative advertisement completion managing service, and more particularly, to a method and system for providing a creative advertisement completion managing service through cooperative advertising topic development, capable of informing consumers of features of a company or product and forming favorable impression by allowing a plurality of Internet users to participate in the advertising production for an advertising topic proposed by an account or service provider and share their ideas or stories to create an advertisement image so as to complete the advertisement on a certain topic via on-line communication unlike conventional advertising techniques.
  • an advertisement is considered one of important commercial strategies for planting characteristic image of a product to consumers as strong as possible. Therefore, most of the advertisements have been made through the mass media such as television broadcasting or daily newspapers watched or read by many consumers. In order to improve an advertising effect, various advertising techniques have been proposed such as a word puzzle game on an advertisement to give free gifts.
  • the present invention is contrived to solve the aforementioned problems, and an object of the present invention is to provide a method and system for providing a creative advertisement completion managing service through cooperative advertising topic development, capable of informing consumers of features of a company or product and forming a favorable impression by allowing a plurality of Internet users to participate in the advertising production for an advertising topic proposed by an account or service provider and share their ideas or stories to create advertisement image so as to complete the advertisement on a certain topic via on-line communication unlike conventional advertising techniques.
  • Another object of the present invention is to provide a method and system for providing a creative advertisement completion managing service through cooperative advertising topic development, capable of repaying on-line profit obtained from the advertisement to an account, a service provider, and Internet users by allowing Internet users to participate in the advertising topic and limiting or grading the Internet users participating in the advertising topic proposed by an account or service provider.
  • Internet users are allowed to participate in an advertising topic proposed by an account or service provider and create an advertisement image by sharing their ideas or stories, it is possible to inform consumers of features of a company or product and form a favorable impression during the advertising production made by a plurality of Internet users to complete an advertisement on a certain topic via on-line communication unlike conventional advertising techniques.
  • FIG. 1 is a block diagram illustrating a system for providing a creative advertisement completion managing service according to the present invention
  • FIG. 2 is a flowchart illustrating a method of providing a creative advertisement completion managing service according to the present invention
  • FIG. 3 is a flowchart illustrating a process of limiting participation in an advertising topic by setting user's grades in the method of providing a creative advertisement completion managing service according to the present invention
  • FIG. 4 is a flowchart illustrating a process of repaying profit on the basis of participation frequencies of Internet users on an advertising topic in a method of providing a creative advertisement completion managing service according to the present invention.
  • a system for providing a creative advertisement completion managing service comprising: a client system connected to a server system via communication networks for uploading an advertising topic proposed by an account or a service provider and establishing an advertising concept; a server system having an idea development data storage server for attaching ideas or stories of Internet users to the advertising topic transmitted from the client system, an image data storage server for creating an advertisement image from the ideas or stories of Internet users stored in the idea development data storage server, an additional factor creation server for creating an additional factor by attaching advertising copy, sound effects, or background music depending on a completion level of the advertisement image stored in the image data storage server, and a matching and editing server for matching and editing data stored in the idea development data storage server, the image data storage server, and the additional factor creation server to allow Internet users to select and combine the developed ideas or stories, the created advertisement image, and the created additional factor using the client system based on the advertising topic to complete an advertisement; and a creative advertisement completion data system for distributing the advertisement stored in the matching and editing server via
  • a method of providing a creative advertisement completion managing service comprising: uploading an advertising topic proposed by an account or service provider on a server system to establish an advertising concept through the client system connected to a server system via communication networks; in an idea development data storage server, attaching ideas or stories from Internet users to the advertising topic uploaded through the client system; in an image data storage server, creating an advertisement image based on the ideas or stories from Internet users stored in the idea development data storage server; in an additional factor creation server, creating additional factors such as advertising copy, sound effects, or background music based on a completion level of the advertisement image stored in the image data storage server; in a matching and editing server, matching and editing data stored in the idea development data storage server, the image data storage server, and the additional factor creation server to allow Internet users to select and combine the developed ideas or stories, the created advertisement image, and the created additional factors using the client system based on the advertising topic to complete an advertisement; and transmitting the advertisement completed by matching and editing data in the matching and editing server to a creative
  • FIG. 1 is a block diagram illustrating a system for providing a creative advertisement completion managing service through cooperative advertising topic development according to the present invention.
  • a system for providing a creative advertisement completion managing service through cooperative advertising topic development includes: a client system 100 connected to a server system 200 via communication networks 400 for uploading an advertising topic proposed by an account or a service provider and establishing an advertising concept; a server system 200 having an idea development data storage server 210 for attaching ideas or stories of Internet users to the advertising topic transmitted from the client system 100, an image data storage server 220 for creating an advertisement image from the ideas or stories of Internet users stored in the idea development data storage server 210, an additional factor creation server 230 for creating an additional factor by attaching advertising copy, sound effects, or background music depending on a completion level of the advertisement image stored in the image data storage server 220, and a matching and editing server 240 for matching and editing data stored in the idea development data storage server, the image data storage server, and the additional factor creation server to allow Internet users to select and combine the developed ideas or stories, the created advertisement image, and the created additional factor using the client system 100 based on the advertising topic to complete an advertisement; and
  • the client system 100 may be a personal computer, a wired/wireless communication terminal, or the like having a communication means for communication from the communication networks 440 to the server system 200, an input means for allowing Internet users connected to the client system 100 to input a selection signal or upload an advertising topic, and a display means for displaying the advertisement topic transmitted from the server system 200.
  • the client system 100 allows a plurality of Internet users to see the advertising topic proposed by an account or service provider via communication networks 400 and connect from communication networks 400 or electronic processing networks to the server system 200 using the communication means to select and create various ideas or stories in addition to the advertising topic proposed by the client or the service provider.
  • the server system 200 may receive ideas or stories of the advertising topic uploaded from the client system 100 via communication networks 400, and store them in the idea development data storage server 210.
  • the image data storage server 220 creates an advertisement image based on the ideas or stories stored in the idea development data storage server 210.
  • the additional factor creation server 230 may create and attach advertising copy, sound effects, or background music to the advertisement image depending on a completion level of the advertisement image stored in the image data storage server 220.
  • matching and editing server 240 data stored in the idea development data storage server 210, the image data storage server220, and the additional factor creation server 230 are matched and edited to allow Internet users to select and combine the developed ideas or stories, the created advertisement image, and the created additional factor using the client system 100 based on the advertising topic to complete an advertisement.
  • a communication means is also provided.
  • various advertising topics e.g., animation, quizzes, characters, or episodes
  • the proposed topics are transmitted to the client system 100 of the Internet user via communication networks 400 and displayed together with the advertising topic proposed by the account or service provider.
  • an account or service provider proposes an advertising topic, and a plurality of Internet users are allowed to attach ideas or stories to the uploaded advertising topic using the client system 100.
  • the advertising topic proposed and stored in the idea development data storage server 210 may include various genres such as love, parting, war, the universe, birth, or fantasy.
  • the advertising topic that may be originally monotonous can be variously changed or developed according to tastes of a plurality of Internet users by attaching ideas or stories of various genres.
  • an advertisement having a high completion level can be obtained by allowing a plurality of Internet users to attach ideas or stories to the advertising topic stored in and transmitted from the idea development data storage server 210, and the obtained advertisement is transmitted to the additional factor creation server 230.
  • additional factors such as advertising copy, sound effects, or background music are added depending on the completion level of the advertisement image stored in the image data storage server 220 to increase the completion level of the advertisement.
  • additional factors such as animation, characters, caricature, comics, or font types stored in the additional factor creation server 230 are reflected on the advertisement image or advertisement moving picture by executing an advertising program of the creative advertisement completion data system 300.
  • another Internet user may check out the advertisement image or moving picture obtained by participation of a plurality of Internet users, and then, the advertisement image or moving picture shown as fundamental characteristics of the advertisement may be displayed together with the advertising topic.
  • the matching and editing server 240 data stored in the idea development data storage server 210, the image data storage server 220, and the additional factor creation server 230 are matched and edited to allow Internet users to select and combine the developed ideas or stories, the created advertisement image, and the created additional factor using the client system based on the advertising topic to complete an advertisement.
  • Internet users are allowed to access the matching and editing server 240 using the client system 100 to select and combine data on the advertising topic (e.g., the ideas, stories, advertisement images, and the like) stored in the idea development data storage server 210, the image data storage server 220, and the additional factor creation server 230.
  • the completed advertisement stored in the matching and editing server 240 is transmitted to the creative advertisement completion data system 300 via communication networks 400 or electronic processing networks.
  • the creative advertisement completion data system 300 receives the completed advertisement obtained through each of the aforementioned processes of the server system 200 for the advertising topic proposed by an account or service provider from the matching and editing server 240 and distributes the advertisement via on-line communication. Using the creative advertisement completion data system 300, a plurality of Internet users interested in the advertisement are allowed to access the server system 200 which stores the advertising topic proposed by an account or service provider and propose an advertisement diversely developed and completed based on tastes of users.
  • the system for providing a creative advertisement completion managing service further includes an Internet user grade classification server 110 by which participating Internet users are classified by their grades based on a participation frequency for the creative advertisement completion managing service when the creative advertising topic transmitted to the client system 100 is selected, and participation to the advertising topic is limited based on the corresponding grades of Internet users.
  • an Internet user grade classification server 110 by which participating Internet users are classified by their grades based on a participation frequency for the creative advertisement completion managing service when the creative advertising topic transmitted to the client system 100 is selected, and participation to the advertising topic is limited based on the corresponding grades of Internet users.
  • the advertising topic proposed by an account or service provider is selected by an Internet user in the client system 100
  • participation of the Internet user is permitted or limited based on the corresponding grade (e.g., A, B, or C grade) stored in the Internet user grade classification server 110 to improve a completion level of the creative advertisement.
  • system for providing a creative advertisement completion managing service further includes a profit repaying server 120 for repaying on-line profit obtained from the creative advertisement completed by the advertising topic development to the Internet users based on their grades.
  • a plurality of Internet users can creatively develop the advertising topic proposed by an account or service provider based on their grades.
  • Profit may be obtained from a buying process of another Internet user who wants to buy the advertisement completed by creative development of a plurality of Internet users, and the profit can be repaid based on the grades of the participating Internet users.
  • it is possible to repay dividends for the profit obtained by distributing via on-line communication the advertisement completed by allowing Internet users to attach ideas or stories to the advertising topic proposed by an account or service provider.
  • the communication networks 400 may consist of a wireless broadband (Wibro) network for a ultra-speed mobile Internet service using a frequency of 2.3GHz, or a wired/wireless Internet network capable of connecting the client system 100, the sever system 200, or the creative advertisement completion data system 300 and transmitting/receiving information converted using a certain protocol.
  • Wibro wireless broadband
  • the communication networks 400 may consist of a wireless broadband (Wibro) network for a ultra-speed mobile Internet service using a frequency of 2.3GHz, or a wired/wireless Internet network capable of connecting the client system 100, the sever system 200, or the creative advertisement completion data system 300 and transmitting/receiving information converted using a certain protocol.
  • Wibro wireless broadband
  • FIG. 2 is a flowchart illustrating a method of providing a creative advertisement completion managing service according to the present invention.
  • a method of providing a creative advertisement completion managing service according to the present invention includes steps of: uploading an advertising topic proposed by an account or service provider on a server system 200 to establish an advertising concept through the client system 100 connected to a server system 200 via communication networks 400 (SlOO); in an idea development data storage server 210, attaching ideas or stories from Internet users to the advertising topic uploaded through the client system 100 (S200); in an image data storage server 220, creating an advertisement image based on the ideas or stories from Internet users stored in the idea development data storage server 210 (S300); in an additional factor creation server 230, creating additional factors such as advertising copy, sound effects, or background music based on a completion level of the advertisement image stored in the image data storage server 220 (S400); in a matching and editing server 240, matching and editing data stored in the idea development data storage server, the image data storage server, and the additional factor creation server to allow Internet users
  • step SlOO the advertising topic proposed by an account or service provider is uploaded on the server system 200 and then, transmitted to the client system 100 to allow a plurality of Internet users to access the advertising topic.
  • the advertising concept is established by transmitting/receiving a creative advertising topic for company products or culture via on-line communication
  • step S200 Internet users attach ideas or stories to the uploaded advertising topic proposed by an account or service provider by transmitting data to the idea development data storage server 210.
  • the ideas or stories attached to the advertising topic may include various genres such as love, parting, war, death, the universe, birth, or fantasy.
  • the advertising topic that may be originally monotonous can be variously changed or developed according to tastes of a plurality of Internet users by attaching ideas or stories of various genres.
  • an advertisement image is created by executing a program stored in the image data storage server 220 based on the Internet user's ideas or stories stored in the idea development data storage server 210.
  • the program for creating the advertisement image every story content and every character are determined, and character's capabilities are developed based on the ideas or stories, so that an advertisement image or an advertisement moving picture is created.
  • the created advertisement image is transmitted to the creative advertisement completion data system 300, which will be described later, to allow other Internet users to watch it via on-line communication.
  • step S400 additional factors such as copy, sound effects, or background music are created and reflected on the advertisement image or moving picture stored in the image data storage server 220 in order to improve a completion level of the advertisement appropriate to the advertising topic.
  • step S 500 data stored in the idea development data storage server, the image data storage server, and the additional factor creation server are matched and edited by allowing Internet users to select and combine the developed ideas or stories, the created advertisement image, and the created additional factors using the client system 100 based on the advertising topic to complete an advertisement (S500).
  • step S500 a plurality of Internet users are allowed to select various ideas or stories of the advertising topic depending on their tastes or personality. If their tastes do not match, other ideas or stories can be selected.
  • step S600 the advertisement obtained from the aforementioned processes performed in the client system 100 and the server system 220 is transmitted to the creative advertisement completion data system 400, and then, distributed to a plurality of other Internet users via on-line communication.
  • FIG. 3 is a flowchart illustrating a process of limiting participation in an advertising topic by setting user's grades in the method of providing a creative advertisement completion managing service according to the present invention.
  • the method of providing a creative advertisement completion managing service further includes an additional step SI lO.
  • step SI lO participating Internet users are classified by their grades based on a participation frequency for the creative advertisement completion managing service when the creative advertising topic transmitted to the client system 100 is selected, and participation to the advertising topic is limited based on their grades.
  • the advertising topic proposed by an account or service provider is selected by an Internet user in the client system 100, participation of the Internet user is permitted or limited based on the corresponding grade (e.g., A, B, or C grade) stored in the Internet user grade classification server 110 to improve a completion level of the creative advertisement.
  • grade e.g., A, B, or C grade
  • FIG. 4 is a flowchart illustrating a process of repaying profit on the basis of participation frequencies of Internet users on an advertising topic in a method of providing a creative advertisement completion managing service according to the present invention.
  • the method of providing a creative advertisement completion managing service according to the present invention further includes another additional step S610.
  • step S610 on-line profit obtained from the creative advertisement completed by the advertising topic development is repaid to the Internet users based on their grades classified by their participation frequencies.
  • a plurality of Internet users can creatively develop the advertising topic proposed by an account or service provider based on their grades. Profit may be obtained from a buying process of another Internet user who wants to buy the advertisement completed by creative development of a plurality of Internet users, and the profit can be repaid based on the grades of the Internet users.

Abstract

L'invention concerne un procédé et un système de fourniture de service de gestion de prestation d'annonce publicitaire créative, et plus précisément un procédé et un système de fourniture de service de gestion de prestation d'annonce publicitaire créative reposant sur l'élaboration coopérative de thème publicitaire, qui permettent d'informer le consommateur sur les caractéristiques d'une compagnie ou d'un produit et d'aboutir à une impression favorable correspondante, à travers la participation de plusieurs utilisateurs d'Internet à la production de l'annonce publicitaire pour un thème publicitaire proposé, par le biais d'un prestataire de compte ou de service, et à travers l'établissement d'un forum d'idées ou de commentaires en vue de la création d'une image publicitaire. On crée ainsi en ligne une annonce publicitaire relative à un thème spécifique, ce qu'il est impossible de réaliser avec les techniques publicitaires classiques.
PCT/KR2007/006670 2007-08-22 2007-12-20 Procédé et système de fourniture de service de gestion de prestation d'annonce publicitaire créative WO2009025423A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2007-0084618 2007-08-22
KR1020070084618A KR20090020141A (ko) 2007-08-22 2007-08-22 광고 주제 전개에 따른 창작 광고 완성 메니징 서비스 제공시스템 및 그 제공 방법

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WO2009025423A1 true WO2009025423A1 (fr) 2009-02-26

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WO (1) WO2009025423A1 (fr)

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KR102540708B1 (ko) * 2020-12-21 2023-06-07 (주)서커스컴퍼니 빅데이터 분석 기반 맞춤형 광고제공 시스템
KR102495599B1 (ko) * 2021-10-20 2023-02-06 금정현 인공지능을 활용한 광고 컨텐츠의 스토리 보드를 생성하는 방법, 장치 및 컴퓨터-판독 가능 기록 매체
KR102603985B1 (ko) * 2023-04-28 2023-11-21 주식회사 스윙커뮤니케이션 인공지능에 기반한 세미나 맞춤형 광고물 제작 시스템

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