WO2009002098A1 - Procédé permettant de fournir et de rechercher un mot-clé d'information et des contenus d'informations relatifs à des contenus et son système - Google Patents

Procédé permettant de fournir et de rechercher un mot-clé d'information et des contenus d'informations relatifs à des contenus et son système Download PDF

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Publication number
WO2009002098A1
WO2009002098A1 PCT/KR2008/003656 KR2008003656W WO2009002098A1 WO 2009002098 A1 WO2009002098 A1 WO 2009002098A1 KR 2008003656 W KR2008003656 W KR 2008003656W WO 2009002098 A1 WO2009002098 A1 WO 2009002098A1
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WO
WIPO (PCT)
Prior art keywords
content
information
keyword
information keyword
advertisement
Prior art date
Application number
PCT/KR2008/003656
Other languages
English (en)
Inventor
Geun-Seop Park
In Chul Kang
Original Assignee
Geun-Seop Park
In Chul Kang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from KR1020080056877A external-priority patent/KR100898142B1/ko
Application filed by Geun-Seop Park, In Chul Kang filed Critical Geun-Seop Park
Priority to US12/452,331 priority Critical patent/US20100138292A1/en
Publication of WO2009002098A1 publication Critical patent/WO2009002098A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques

Definitions

  • the present invention relates to a method of providing and searching an information keyword/information content, and a system thereof. More particularly, the present invention relates to a method of providing or searching an information keyword associated with the complete content or a portion of the content and information content related to the information keyword, and a system thereof.
  • content(s) Various types of information, for example text, images, moving images, audio (including voice, music, sound sources, etc.) that are generally provided via a network are referred to as "content(s)”.
  • content(s) Variously, as information and communication systems such as the Internet, digital cameras, mobile phones, and the like are being quickly developed, general users, although they are not experts, can create more meaningful information faster than existing media.
  • the information is referred to as user created content (UCC) or user generated content (UGC).
  • UCC user created content
  • UGC user generated content
  • the UCC or UGC is i being developed from an early stage of entertainment based on text and pictures that were simply viewed for enjoyment to a state of professional amateur created contents (PCC) that are created by an expert level of professional amateurs, through information providing contents based on moving images.
  • Diversified contents including UCC are being manufactured by information and communication users of various fields based on their efforts and time, whereas revenues using the contents were barely made.
  • UCC using images does not provide a particular revenue model or advertisement.
  • UCC using video contents provides advertisements at the level of inserting an advertisement in front or/and at the back of the video content.
  • the user may need to view the advertisement.
  • the user may feel averse to the advertisement.
  • the advertisement is less related to the corresponding UCC, the advertising effect may be deteriorated.
  • the user views only the UCC by omitting the advertisement provided in front or/and at the back of the UCC, the advertising effect may also be decreased.
  • a currently widely used advertisement scheme includes a banner advertisement providing a user with advertisement content using an image, a moving image, and the like, and a keyword advertisement of outputting an advertisement connected to a particular word when the user inputs the particular word.
  • the current banner advertisement displays the same content for not only a user needing the advertisement but also for nonspecific users.
  • the advertising effect may be significantly decreased.
  • the keyword advertisement displays a list of products or services consistent with a particular word input by the user input, and an advertiser needs to pay a large amount of advertisement cost in order to secure keywords.
  • the keyword advertisement may not output accurate advertisement content.
  • An exemplary embodiment of the present invention provides a method of providing and searching an information keyword and information content related thereto that can effectively provide information associated with contents being provided via various types of wired/wireless networks. Another embodiment of the present invention also provides a method of efficiently providing advertisements associated with contents being provided via various types of wired/wireless networks.
  • a method of providing, by a system, an information keyword related to content via a network including: receiving, by the system, an information keyword request from a user terminal that receives the content; identifying, by the system, a portion corresponding to the information keyword request from the content; and providing, by the system, the user terminal with an information keyword corresponding to the identified portion.
  • the method may further include: receiving, by the system, an information content request from the user terminal that receives the information keyword; and providing the user terminal with information content corresponding to the information keyword.
  • the providing of the information keyword may include displaying the portion corresponding to the information keyword to be discerned from a portion that does not correspond to the information keyword.
  • a method of searching, by a system, an information keyword when the system provides an information keyword related to content via a network including: receiving, by the system, a search word from a user terminal; searching, by the system, information keywords corresponding to the search word; searching, by the system, portions corresponding to the searched information keywords from predetermined content; extracting, by the system from the content, constituent portions of the content that include the searched portions; and providing, by the system, the user terminal with the search results including the extracted constituent portions.
  • a system for providing a user terminal with an information keyword related to content via a network including: a keyword management server to set and manage an information keyword that is output in association with content; and an output processing server including a content identification unit to identify a portion providing the information keyword from output content, a keyword allocation unit to allocate a corresponding information keyword to the identified portion, and a content output unit to add the allocated information keyword to the content and output the content.
  • a user may correct, add, or delete a set information keyword or information content.
  • the set information keyword or information content may be verified, whereby reliable information may be provided.
  • an advertiser may provide services and products for actual end users instead of a nonspecific majority, thereby obtaining the enhanced advertising effect with limited costs.
  • the user may visually and audibly confirm a product or service included in or related to content, and then directly select the product or service and purchase or use the product or service. Accordingly, it is possible to conveniently and accurately search and purchase a product and service, and to obtain the accurate segmented advertising effect at the same time.
  • FIG. 1 is a block diagram illustrating a network connection state of an information keyword providing system according to an exemplary embodiment of the present invention.
  • FIG. 2 is a configuration diagram of an information keyword providing system according to an exemplary embodiment of the present invention.
  • FIG. 3 is a configuration diagram of an advertisement system connected to an information keyword providing system according to an exemplary embodiment of the present invention.
  • FIG. 4 is an embodiment example of an information keyword providing system according to an exemplary embodiment of the present invention.
  • FIG. 5 is a flowchart illustrating a process of setting an information keyword according to an exemplary embodiment of the present invention.
  • FIG. 6 is a flowchart illustrating a process of verifying an information keyword according to a first example of an exemplary embodiment of the present invention.
  • FIG. 7 is a flowchart illustrating a process of verifying an information keyword according to a second example of an exemplary embodiment of the present invention.
  • FIG. 8 is a flowchart illustrating a process of editing an information keyword according to an exemplary embodiment of the present invention.
  • FIG. 9 is a flowchart illustrating a process of processing an advertisement connection according to an exemplary embodiment of the present invention.
  • FIG. 10 is a flowchart illustrating a process of providing an information keyword according to an exemplary embodiment of the present invention.
  • FIG. 11 is a flowchart illustrating a usage example of content according to an exemplary embodiment of the present invention.
  • FIG. 12 is a flowchart illustrating another usage example of content according to an exemplary embodiment of the present invention.
  • FIG. 13 is a flowchart illustrating a query and answer process according to a first example of an exemplary embodiment of the present invention.
  • FIG. 14 is a flowchart illustrating a query and answer process according to a second example of an exemplary embodiment of the present invention.
  • FIG. 15 is a flowchart illustrating a process of converting an information keyword according to an exemplary embodiment of the present invention.
  • FIG. 16 is a flowchart illustrating a process of searching an information keyword according to an exemplary embodiment of the present invention.
  • FIG. 17 is a flowchart illustrating a process of searching an information keyword according to another exemplary embodiment of the present invention.
  • Module for Invention In the following detailed description, only certain exemplary embodiments of the present invention have been shown and described, simply by way of illustration. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. Accordingly, the drawings and description are to be regarded as illustrative in nature and not restrictive. Like reference numerals designate like elements throughout the specification.
  • the word “comprise” and variations such as “comprises” or “comprising” will be understood to imply the inclusion of stated elements but not the exclusion of any other elements.
  • the terms “-er”, “-or”, and “server” described in the specification mean units for processing at least one function and operation and can be implemented by hardware components or software components and combinations thereof.
  • the term “content/contents” used throughout the present specification includes all the things that can be provided in various types that can be visually or audibly verified by a user, for example, text, images, moving images, audio (including voice, music, sound sources, etc.,) and the like, or that can be provided as a multimedia type that is a combination of the various types.
  • information keyword used throughout the present specification includes all the types of information that can be provided for the purpose of advertisement or information with respect to contents.
  • the information keyword may be provided as a type of text, image, moving image, audio (including voice, music, sound sources, etc.), and the like, or may be provided as a multimedia type that is a combination of the types.
  • the term "user” used throughout the present specification denotes a user that uses content via a communicable apparatus.
  • using content may include all the content-based behaviors such as viewing the content, purchasing the content, and the like.
  • FIG. 1 is a block diagram illustrating a network connection state of systems for providing an information keyword and/or information content related to content according to an exemplary embodiment of the present invention.
  • the system for providing the information keyword and/or information content related to the content (hereinafter, for better comprehension and ease of description, referred to as "information keyword providing system 100") is connected to a plurality of user terminals 301 , 302, ...,
  • the user terminal 300 being connected to the information keyword providing system 100 via the network 200 includes a connection state where the user terminal 300 directly connects with the information keyword providing system 100 via the network 200 to thereby receive a plurality of data such as contents, the information keyword, and the like, or a connection state where the user terminal 300 may receive data from the information keyword providing system 100 via at least one different system (not shown) in the network 200.
  • the user terminal 300 denotes any type of terminal that can perform communication via a wired/wireless communication network, a broadcasting network, or an exclusive network.
  • Examples of the user terminal 300 include a personal computer (PC), a personal digital assistant (PDA), a mobile communication terminal, a card transaction terminal, a point of sale (POS) terminal, a set-top box enabling bi-directional communication using a television (TV), a cash dispenser (CD), an automatic teller machine (ATM), a GIRO teller machine, an apparatus with a monitor installed in a shopping center, etc., a kiosk, and the like.
  • the user terminal 300 may denote all the computer apparatuses that include an external communication device, an input/output device, and a self-computational function.
  • the network 200 provides a wired/wireless communication path between the network 200 and the user terminal 300.
  • the network 200 includes the general Internet that includes a global open computer network structure of providing TCP/IP and various services existing in an upper layer thereof, that is, a HTTP, a telnet, a FTP, a DNS, a SMTP, SNTP, a NFS, and an NIS.
  • the network 200 includes various types of wired/wireless communication scheme networks such as a high speed wireless data communication network, for example a wireless broadband Internet (Wibro), a high speed downlink packet access (HSDPA), etc., a broadcasting network (e.g., an analog broadcasting network, a digital broadcasting network, an IPTV broadcasting network, a DMB network, etc.), a telephone network, a mobile communication network, and the like.
  • a high speed wireless data communication network for example a wireless broadband Internet (Wibro), a high speed downlink packet access (HSDPA), etc.
  • a broadcasting network e.g., an analog broadcasting network, a digital broadcasting network, an IPTV broadcasting network, a DMB network, etc.
  • a telephone network e.g., a telephone network, a mobile communication network, and the like.
  • FIG. 2 is a configuration diagram of an information keyword providing system 100 according to an exemplary embodiment of the present invention.
  • the information keyword providing system 100 includes a keyword management server 10, a content management server 20, a query processing server 30, an advertisement management server 40, an advertisement connection server 50, an output processing server 60, a revenue distribution server 70, and a keyword search server 80.
  • the information keyword providing system 100 includes a content database D1 and an information keyword database D2.
  • the keyword management server 10 functions to set and manage an information keyword that is output in association with content according to an exemplary embodiment of the present invention.
  • the keyword management server 10 includes a keyword setting unit 11 to set information keywords that are provided in association with contents and a keyword verification unit 12 to perform verification for the information keywords.
  • the keyword setting unit 11 functions to set at least one information keyword related to content, and generate and manage a list of information keywords.
  • the keyword setting unit 11 functions to add, correct, or delete an information keyword as necessary. A process of adding, correcting, and deleting the information keyword will be described in detail later.
  • the keyword setting unit 11 functions to generate and manage information associated with the generated information keyword. Every time the information keyword is generated, corrected, or deleted, the keyword setting unit 11 may update a list of information keywords stored in the information keyword database D2 in real time, or may update lists by periodically reflecting changed matters. According to an aspect of the present invention, users, content providers, content creators, or advertisers may directly input and set information keywords.
  • the keyword verification unit 12 functions to determine whether the generated information keywords are appropriate and to provide the result thereof to the keyword setting unit 11. Accordingly, the keyword setting unit 11 may select only keywords that are verified to be appropriate by the keyword verification unit 12, and set the selected keywords as information keywords related to corresponding content.
  • the keyword verification unit 12 may inform the keyword setting unit 11 that the information keyword may not be set. In this case, as necessary, reasons according to setting inappropriateness may be reported to an entity setting the information keyword, an entity distributing the content, or an entity managing keywords.
  • the above keyword verification may be performed by comparing the information keyword with verification criterion information, and when the information keyword includes the verification criterion information, determining that the information keyword is inappropriate.
  • the information keyword verification will be described in detail later.
  • the content management server 20 functions to store and manage contents combined with an information keyword or connection information associated with contents stored in a separate system or server. Specifically, the content management server 20 assigns a unique number to each of the contents and manages the contents with the assigned unique number. Also, when new content is added in interoperation with the content database D1 , the content management server 20 updates a list of contents stored in the content database D1 in real time, or periodically updates the list.
  • the content management server 20 may additionally store related images and messages, and manage a list thereof.
  • the mouse-over denotes that a mouse cursor does not move or stays for a predetermined period of time with respect to each of contents.
  • the additionally stored images and messages may be stored in the content database D1.
  • the content management server 20 may collect information associated with a content provider and a content creator, store the collected information, and manage a list thereof.
  • the content management server 20 may update a content list and connection information in association with the affiliated system in real time or periodically, and may store the result thereof.
  • the content management server 20 may store and manage only content connection information associated with content stored in the affiliated system, instead of storing and managing the content. In this case, an information keyword to be combined with content provided by the affiliated system is provided based on the content connection information.
  • the query processing server 30 functions to process a query associated with content and provide an answer thereto.
  • the query processing server 30 includes a query reception unit 31 to inform terminals of a plurality of second users connected to a network or terminals of subsequently accessing third users of an event when a query for predetermined content is received from a first user, an answer unit 32 to transmit an answer to the first user terminal when the answer is received from the second user terminals or the third user terminals in response to the query, and a storage unit 33 to store the query and the answer thereto.
  • the query and answer process will be further described in detail later.
  • the advertisement management server 40 functions to perform connection with an advertiser that desires to place an advertisement using content.
  • the advertisement management server 40 includes an advertisement search unit 41 to search a currently maintained list of information keywords and a list of contents related thereto according to request of the advertiser, and an advertisement host unit 42 to compare information keywords with a product/service list of the advertiser and when a mapping keyword is included in the product/service list, inform the advertiser of the event.
  • the advertisement host unit 42 stores and manages advertisement output information associated with the advertisement content to be connected to the information keyword and/or content.
  • advertisement placement conditions such as costs, period, exclusiveness, and the like in association with the advertisement output.
  • the advertisement content denotes content that is designed for an advertisement provided by an advertiser among information contents.
  • the advertisement content includes various types of identifiable contents (e.g., a moving image, audio, an image, etc.) such as an advertisement message and the like.
  • the advertisement management server 40 may further include an advertisement payment unit 43 to perform payment for a connection between a corresponding information keyword and/or content and advertisement content, according to request of the advertiser.
  • the advertisement search unit 41 may transfer, to the advertisement connection server 50, only output advertisement information and advertisement placement conditions associated with the paid advertisement content connection processing request.
  • the advertisement connection server 50 may connect advertisement content with a predetermined information keyword and/or content so that the corresponding advertisement content may be provided together with the content.
  • the advertisement connection server 50 may output advertisement content that is connected to the predetermined information keyword and/or content based on advertisement output information and/or advertisement output condition information that is transferred from the advertisement management server 40.
  • the advertisement connection server 50 transmits the result thereof to the revenue distribution server 70 so that advertisement revenues may be distributed to parties concerned with the advertisement revenues.
  • the concerned parties may include those who have contributed to the revenues or made a contract to receive the revenues, for example an advertiser, an operator of an information keyword providing system, and an operator of a content providing system.
  • the concerned parties may include an information keyword provider, a content provider, a content copyright holder, and the like.
  • the output processing server 60 provides a related information keyword together when providing content according to an exemplary embodiment of the present invention. Also, the output processing server 60 additionally provides information content related to the information keyword. Specifically, the output processing server 60 includes a content identification unit 61 to identify a portion of providing an information keyword from output content, a keyword allocation unit 62 to allocate a corresponding information keyword to the identified portion, and a content output unit 63 to add the allocated information keyword to the output content and output the content. Also, the output processing server further includes an information content output unit 64 to output information content related to the information keyword.
  • the content identification unit 61 searches the portion providing the information keyword from additional information (tag) associated with information keywords corresponding to a unique number of the output content. Also, the content identification unit 61 searches a serial number of the portion from location information associated with the portion of the content that matches the information keyword in the additional information, that is, the searched portion, and provides the searched serial number to the keyword allocation unit 62.
  • the keyword allocation unit 62 searches information keywords based on serial numbers of a portion providing a corresponding keyword and provides additional information associated with the searched information keywords to the content output unit 63.
  • the content output unit 63 outputs content and also outputs a corresponding information keyword in a portion corresponding to a serial number obtained from the content identification unit 61 , based on the additional information.
  • the information content output unit 64 outputs information content or advertisement content corresponding to an information keyword in interoperation with the advertisement connection server 50. Particularly, the information content output unit 64 determines an output location and an output type of information content and advertisement content, and outputs the information content or advertisement content based on the determined location and type. Accordingly, while viewing content, a user may receive an information keyword related to the complete content or a portion of the content. Also, the user may receive information content or advertisement content associated with the information keyword. According to an aspect of the present invention, an information keyword may be displayed adjacent to an upper/lower portion or a left/right portion based on a predetermined portion of content. Also, the information keyword may be displayed using a separate information keyword output space.
  • Information content and advertisement content may be displayed adjacent to an upper/lower portion or a left/right portion of a content display region. Also, the information content and advertisement content may be displayed using a separate information content or advertisement content output space. However, a location for outputting the information keyword and information content according to the present invention is not limited thereto. According to an aspect of the present invention, while outputting content, an information keyword and/or information content related to the content may be automatically included in the content and thereby be output. Also, according to a user request, the information keyword and/or information content may be selectively included in the content and thereby be output. For example, when a portion associated with an information keyword is played regardless of the user request while playing the content, the information keyword may be automatically output.
  • the information content related to the information keyword may be output.
  • a behavior in which a user selects a portion of the content is detected while playing the content e.g., a behavior in which the user locates a mouse cursor on a predetermined portion of the content, etc.
  • an information keyword corresponding to the portion may be output.
  • the related information content may be output.
  • a process of adjusting resolution, size, color, play speed, and the like of the content may be performed to more explicitly discern the information keyword and/or information content. The above process will be described in detail later.
  • the revenue distribution server 70 distributes revenues that are generated according to an advertisement content output in association with an information keyword.
  • the revenue distribution server 70 includes an advertisement counter 71 to count the number of outputs of advertisement content that is displayed for users, an output amount, and the like, an advertisement cost calculator 72 to calculate an advertisement cost based on the counted number of outputs of the advertisement content, the output amount, and the like, and a revenue distribution unit 73 to determine a revenue distribution rate with respect to an information keyword setter, a content creator, a content provider, and a keyword manager managing the information keyword in association with the information keyword and distribute the calculated advertisement cost according to the determined distribution rate.
  • the advertisement cost calculator 72 requests a corresponding advertiser to pay the calculated advertisement cost. Also, the advertisement cost calculator 72 functions to collect results in association with the advertisement output results collected in an advertisement system which will be described, compare the results with self-collected results by the revenue distribution server 70 , and correct the results.
  • the keyword search server 80 functions to search a query, an answer, and the like with respect to an information keyword and content related to specific content, and provide the search result thereof.
  • the keyword search server 80 may output a query and an answer to the user terminal 300 together with the related content.
  • a search process using the keyword search server 80 will be further described in detail later.
  • the information keyword providing system 100 constructed as above may include the content database D1 and the information keyword database D2.
  • the content database D1 functions to manage and store content to be output for a user. Also, the content database D1 may manage and store connection information associated with content that is stored and managed in another database excluding the content database D1. In order to output an information keyword set in a predetermined portion of content, the content database D1 manages and stores the original content copy together with the portion that is set with the information keyword. Specifically, a unique number is assigned to the entire single content. A serial number extracted from the assigned unique number is assigned to portions set with the information keyword. For example, when content is in an image type containing a World Cup support picture, the unique number "wdOOO" is assigned to the content. Serial numbers "wd 000-001 , wd 000-002, wd 000-003, wd 000-004, etc.”, are assigned to objects included in the content, for example, clothes, shoes, a building, a person, and the like.
  • portions inserted into the content may be created using a file type of an original content, a flash animation, an animation-gif, and the like. Accordingly, when the user uses the content, the mouse-over where a mouse cursor does not move or stays in each portion for more than a predetermined period of time may frequently occur. As necessary, when a behavior in which the user indicates or selects a portion of content, including the mouse-over, is detected, it is possible to output, to the user, an information keyword, or other content or message associated with a query and answer related to the content that is made by second users.
  • the information keyword database D2 functions to store at least one information keyword corresponding to the complete content or a portion thereof stored in the content database.
  • Each of information keywords includes a keyword identification (ID) number.
  • ID keyword identification
  • a keyword ID number may be assigned to the information keyword.
  • Information associated with a keyword creator that created a corresponding information keyword may be stored in correspondence to the keyword ID number. The information may be used for later revenue distribution.
  • a unique number of content of a corresponding information keyword and an object serial number denoting where the information keyword is used in the content may be stored in correspondence to a keyword ID number of information keywords.
  • information keywords include additional information associated with content, context information associated with the content, or metadata associated with the content.
  • the additional information denotes information that is directly/indirectly associated with combination between content and an information keyword.
  • the additional information includes a start time point and an end time point of a play time of the corresponding information keyword with reference to a play time of related content, and location information in the content where the information keyword is combined.
  • the location information may denote location information associated with a portion of the content that is combined with the information keyword among the entire content, location information associated with a portion of the content corresponding to the information keyword, or information associated with a location where the information keyword needs to be output in a content display region. For example, when the content is a moving image, the location information denotes from which frame the information keyword is output, with which location of the frame the information keyword is combined, in which location of the frame the information keyword is output, and the like.
  • the context information associated with the content denotes information associated with a background and a situation of the content.
  • the context information may include information associated with particulars constituting the content, information associated with a character and a background, and information associated with play time of each particular and other contents.
  • the context information may include the title of the movie, the award history of film festivals, the leading actor, the filming location, the movie director, staff, a film item, running time, a famous scene, a famous line, a film purpose, and the like.
  • the metadata associated with the content denotes information that is required for classifying, categorizing, using, and searching an information keyword and content, and information content.
  • the metadata may include information regarding who, when, where, how, and why the information keyword and content was used, and the information content, multi-lingual information (e.g., subtitle information), information associated with a content creator, a copyright holder, a distributor, etc., whether content is paid or free, a field of the content and a field of the information content, the file format of the content and the information content or other related content, the number of times/ratio/play time that a particular information keyword appears over the entire play time of the content when the content is a moving image or audio, and the number of times/ratio that the particular information keyword occupies in the entire content when the content is an image or other file.
  • multi-lingual information e.g., subtitle information
  • the metadata may include connection information between the information keyword and the information content. Specifically, when a particular information keyword consecutively or non-consecutively appears a predetermined number of times in the content, it is possible to record the number of times by setting a unique number of the particular information keyword. Through this, it is possible to calculate and manage an appearance frequency, appearance time, etc. of the particular information keyword. Also, it is possible to set a unique number to a mutually related information keyword and information content and thereby trace a correlation therebetween.
  • the content includes an information keyword "Madonna” and an information keyword that can be related thereto, for example, a handbag of Madonna and a dress of Madonna
  • an information keyword that can be related thereto
  • a handbag of Madonna and a dress of Madonna it is possible to set unique numbers such as personOOI (p001), objectlOO (o100), and wear200 (w200) to Madonna, the handbag, and the dress and thereby set unique numbers such as p001-o100 and p001-w200 to the handbag of Madonna and the dress of Madonna.
  • the information keyword providing system 100 constructed as above may be connected to a plurality of advertisement systems being operated by an advertiser.
  • FIG. 3 is a block diagram illustrating a configuration of an advertisement system 400 according to an exemplary embodiment of the present invention.
  • the advertisement system 400 is a system that is operated and managed by an advertiser. As shown in FIG. 3, the advertisement system 400 includes an advertisement database 410, an advertisement content database 420, and an advertisement cost calculation database 430.
  • the advertisement database 410 functions to store lists of advertisement contents that are being executed in response to a request for the information keyword providing system 100 and advertisement information that includes an advertisement placement condition associated with each advertisement content.
  • the advertisement information includes storage information of advertisement content that is stored in the advertisement content database 420, or location information of the advertisement content when the advertisement content is stored in a separate server excluding the advertisement content database 420.
  • the advertisement information includes cost information according to advertisement placement.
  • the advertisement content database 420 functions to store advertisement content that is placed in association with an information keyword of content output via the information keyword providing system 100, and information thereof.
  • the advertisement cost calculation database 430 functions to store count information associated with advertisement content output such as a number of outputs for advertisement contents that are output in association with content, an output route, an output medium, and the like.
  • the above information may be used to calculate the advertisement cost and distribute revenues via the revenue distribution server 70.
  • result information according to calculation of the advertisement cost and distribution of revenues may be additionally stored.
  • the advertisement system 400 requests placement of advertisement content for an information keyword of predetermined content in interoperation with the information keyword providing system 100, based on the above-described databases 410, 420, and 430. Also, the advertisement system 400 provides the information keyword providing system 100 with a product/service list to be advertised. Further, the advertisement system 400 receives, from the information keyword providing system 100, an information keyword list mapping the product/service list.
  • the advertisement system 400 requests placement of the information content related to the information keyword. Also, according to an information content request from the information keyword providing system 100, it is possible to provide corresponding advertisement content stored in the advertisement content database 420 and output the advertisement content together with predetermined content.
  • the above-described constituent elements of the information keyword providing system 100 are classified according to function thereof. Depending on embodiments, the constituent elements may be differently classified.
  • the content database D1 and the information keyword database D2 may be constructed as a single server. Also, the content database D1 and the information keyword database D2 may be included in the content management sever 20 or the keyword management server 10.
  • the information keyword providing system 100 may be constructed to include the databases 410, 420, and 430 that are included in the advertisement system 400.
  • the information keyword providing system 100 constructed as above may provide content and an information keyword related thereto in interoperation with a content providing system that provides contents to user terminals via a network.
  • FIG. 4 is an embodiment example where an information keyword providing system 100 interoperates with a content providing system 500 in a network 200 according to an exemplary embodiment of the present invention. In this case, at least one of constituent elements may be constructed to be located in the content providing system 500.
  • the content providing system 500 according to an exemplary embodiment of the present invention denotes a system that is operated and managed by a content provider including providers of all the commercial/non-commercial websites and broadcasting contents that can provide information and output an advertisement via the network 200.
  • the content providing system 500 may be a system that provides a web service or WAP service, or may also be a system that provides a bi-directionally communicable broadcasting service.
  • the content providing system 500 may include an interface server 510 to provide content for user terminals 300 accessing via the network 200.
  • the content providing system 500 provides at least one information keyword in correspondence to the complete content or a portion of the content.
  • the content providing system 500 may provide information content related to an information keyword and, particularly, advertisement content among the information content.
  • the interface server 510 may be, for example, an Internet information server (MS) developed by Microsoft corp., an Apache server developed by the National Center for Supercomputing Applications (NCSA) of the University of Illinois, etc.
  • the interface server 510 may be a server providing a web service or a WAP service.
  • the interface server 510 may be a device that functions to provide content and content-related information through communication with the user terminal 300.
  • the content providing system 500 may be constructed to include at least one of an output processing server, a content database, an information keyword database, a keyword management server, and a keyword setting unit and a keyword search server of a keyword management server that are included in the information keyword providing system 100.
  • the information keyword providing system 100 may be constructed to include all the constituent elements as shown in FIG. 2.
  • the output processing server, the content database, the information keyword database, and the keyword management server of the information keyword providing system 100 may perform the above-described functions in interoperation with the corresponding constituent elements that are embodied in the content providing system 500.
  • the information keyword providing system 100 may be constructed to include remaining constituent elements excluding constituent elements that are included in the content providing system 500.
  • the constituent elements of the information keyword providing system 100 may be combined into various types for providing the information keyword.
  • information keyword providing methods various types of information keyword and information content providing methods (hereinafter, for better comprehension and ease of description, referred to as "information keyword providing methods") will be described in detail based on the above-described structure of the information keyword providing system 100.
  • the information keyword may be set by a content creator, a content provider, a content distributor that distributes the content, and a content user that uses the content.
  • the information keyword may be set.
  • the process of setting the information keyword with respect to the complete content or a portion of the content through a separate process in a state where the content is being output will be described.
  • FIG. 5 is a flowchart illustrating a process of setting an information keyword according to an exemplary embodiment of the present invention.
  • predetermined content is being provided for a user.
  • it may be a situation where the user accesses a predetermined website and thereby image content or moving image content is being played via a content providing system of the website.
  • the content output unit 63 of the output processing server 60 may additionally display an "information keyword setting button" around a content display region to be used by users that desire to set the information keyword.
  • the user may manipulate the information keyword setting button to thereby request an information keyword related operation.
  • the keyword setting unit 11 of the keyword management server 10 determines that the user desires to set the information keyword in operation S100. In a state where a separate input window for enabling the user to select a predetermined portion of content is provided, or in a state where the user pauses playing of the content, the user identifies a portion where the user desires to set the information keyword in the content through a process of identifying the predetermined portion of the content via a mouse in operation S110. For example, when the user pauses playing of content in a particular play time of the content and clicks, via mouse, on a portion corresponding to clothes that a character wears in the content on the paused screen, it is determined the user desires to set an information keyword in a corresponding location. In this case, order of operations S100 and S110 may be changed. For example, after identifying the portion of content of which the user desires to set the information keyword, a request for setting the information keyword may be input according to manipulation of the information keyword setting button.
  • the keyword setting unit 11 provides a tool for enabling the user to input the information keyword. For example, a keyword input window is provided.
  • the keyword setting unit 11 receives the input keyword in operation S120.
  • the keyword setting unit 11 may directly set the received keyword as an information keyword related to a corresponding portion of content, without a separate verification process.
  • the separate verification process is performed in operation S130, in order to set, as the information keyword, a keyword that is more appropriate for the content and can give more reliable information.
  • the keyword setting unit 1 1 provides the input keyword to the keyword verification unit 12 for verification request.
  • the keyword verification unit 12 verifies whether the input keyword is appropriate as the information keyword. Based on maintaining materials corresponding to keyword verification standards, or based on connection with another verification apparatus (not shown) that is connected via a network, the keyword verification unit 12 may determine whether the input keyword is appropriate as the information keyword. For example, when the input keyword is inappropriate for the content, when the input keyword includes provocativeness, violence, Vietnamese, and the like, or when the input keyword has a problem of a copyright infringement, the keyword verification unit 12 determines the corresponding keyword is inappropriate as the information keyword, and transfers the result thereof to the keyword setting unit 11.
  • the keyword verification unit 12 verifies whether the input keyword is the same as or similar to existing set information keywords. Specifically, the keyword verification unit 12 compares the input keyword to the existing information keywords stored in the information keyword database D2 and determines whether they are similar to each other. When the input keyword is the same as or similar to the stored information keywords, the keyword verification unit 12 transfers the result thereof to the keyword setting unit 11.
  • the keyword verification unit 12 transfers, to the keyword setting unit 11 , a verification result informing that the input keyword may be set as the information keyword.
  • the keyword setting unit 11 sets the finally input keyword as the information keyword based on the above keyword verification result.
  • the set information keyword is assigned a keyword
  • a unique number of contents where the information keyword is used and a serial number indicating which portion of the content is being used may be stored.
  • user information of a user inputting the information keyword may be stored. The stored information may be used as basic information when the user later desires to search the set information keyword.
  • the information keyword set as above may be output together when the corresponding content is output, or may be output to provide related information when a request is received from a user using the content.
  • An editing process such as correction, addition, deletion, etc. may be performed for information keywords set as above.
  • the editing process may be performed by a user inputting a corresponding information keyword, or by a keyword manager, and the like.
  • the above-described information keyword setting process has been described based on, as an example, a state where a corresponding content is being output, but the present invention is not limited thereto.
  • the process may be performed in a state where the content is not output. For example, when a time point to play a portion of content where an information keyword is set is known, it is possible to operate the information keyword setting button, input a play time point, and thereby set the information keyword with respect to the corresponding portion as described above.
  • a keyword setting process according to an exemplary embodiment of the present invention may be automatically performed without involving a user or a manager.
  • FIG. 6 is a flowchart illustrating a process of verifying an information keyword according to a first example of an exemplary embodiment of the present invention.
  • the keyword verification unit 12 searches the content database D1 and the information keyword database D2 based on the provided information keyword to thereby search content including an information keyword related to the provided information keyword in operation S1312.
  • the keyword verification unit 12 extracts contents with high information keyword matching ratios from the searched contents.
  • the keyword verification unit 12 searches content including at least one information keyword, from constituent elements constituting the information keyword provided from the keyword setting unit 11.
  • the constituent elements include any type that constitutes the information keyword, for example text, an image, audio, a moving image, etc.
  • the keyword verification unit 12 extracts, from the searched contents, content with an information keyword matching ratio with the set information keyword that is greater than a predetermined set value. More specifically, the keyword verification unit 12 uses a plurality of information keywords set in single content to thereby extract contents that match the plurality of information keywords. For example, when a verification request is received for information keywords A, B, C, and D of single first content, all second contents that include all the information keywords A, B, C, and D, or a portion thereof are searched using "A and B and C and D, A or B or C or D, A and B or C or D", etc. that is used in a general search engine.
  • the verification request is received for the plurality of information keywords such as A, B, C, and D of the first content has been described as an example.
  • the first content includes a single information keyword and a verification request is received for the information keyword, the search is performed in the same way.
  • a matching ratio between information keywords of the first keyword and information keywords of the second content may be defined as the information keyword matching ratio.
  • the keyword verification unit 12 classifies the extracted contents as the same or similar contents based on information such as the keyword matching ratio, content size (capacity), content type, a copyright holder, a creator, and the like.
  • verified information keyword information of the same content may be applied to corresponding content as is.
  • non-verified information keyword information may be applied.
  • the keyword verification unit 12 analyzes an information keyword of the classified same/similar contents and content portion information (a frame in the case of a moving image). More specifically, partial information of content corresponding to an information keyword may be obtained by analyzing location information of a portion of content that is included in the information keyword and corresponds to the information keyword, and unique information (color, contrast, resolution, etc.) of the portion of the content. Through this, it is possible to identify only a required portion from a plurality of information keywords corresponding to the portion of content and again verify information keyword correlation with other content using the identified portion.
  • the keyword verification unit 12 when a verified information keyword corresponding to partial information of particular content is included in partial information of the analyzed contents, the keyword verification unit 12 simultaneously applies the input information keyword to other contents. Based on the information keyword and partial information of the content corresponding to the information keyword that are obtained through the above operations S133 to S135, when information keywords of a plurality of contents are the same as or similar to partial information of the content corresponding to the information keyword, the keyword verification unit 12 searches a verified information keyword from the information keywords of the contents. When the verified information keyword exists as a result of a search, the keyword verification unit 12 applies the verified information keyword to information keywords of the contents and partial information alike.
  • the verified information keyword may be the same as or different from the information keyword that is requested for verification in operation S1311. Through the above process, keyword verification may be performed and the verified keyword may be applied to content.
  • FIG. 7 is a flowchart illustrating a process of verifying an information keyword according to a second example of an exemplary embodiment of the present invention.
  • a user inputs an information keyword related to content.
  • a plurality of other users may input an information keyword.
  • a predetermined evaluation score is assigned to the information keyword in operation S1324.
  • the user when the user offers a random information keyword, the user is enabled to indicate a portion associated with the offered information keyword in the corresponding content. The above case corresponds to a case where the user offers the information keyword after outputting the content.
  • the indicated portion is a value input by the plurality of users, that is, a portion selected by the plurality of users in order to assign an information keyword, or is a portion associated with information keywords input by the plurality of users in operation S1326, or when the indicated portion matches location information of a pre-input content in operation S1327, the evaluation score is assigned to the corresponding information keyword in operation S1324.
  • the location information denotes location information of content that is pre-input by an information keyword manager, a content creator, a content distributor, and the like, in correspondence to the information keyword.
  • a plurality of contents e.g., three to five contents
  • the evaluation score is assigned to a corresponding information keyword according to the selected content.
  • the evaluation score is assigned to the corresponding information keyword in operation S1324.
  • the evaluation score is assigned through the above operations. Conversely, when the above-described conditions are not satisfied, the evaluation score is not assigned in operation S1332. In operation S1333, verification is performed based on the evaluation score assigned to the corresponding information keyword. For example, when the evaluation score is greater than a predetermined value, it may be determined that the corresponding information keyword has reliability as an information keyword. Conversely, when the evaluation score is less than the predetermined value, it may be determined that the corresponding information keyword does not have reliability as the information keyword.
  • the plurality of information keywords when outputting content and an information keyword, it is possible to simultaneously display the evaluation score together.
  • the plurality of information keywords may be sorted in a descending order or an ascending order of the evaluation score.
  • a particular information keyword or a sentence associated with the information keyword is provided. Every time a portion associated with the particular information keyword or the sentence is output while using the moving image content, the user indicates the portion.
  • the indicated value is a value input by the plurality of users or a value pre-input by the system
  • the evaluation score may be assigned. For example, the user may perform the indication operation by clicking on the portion associated with the particular information keyword or sentence using a mouse, or by locating a mouse cursor at the portion.
  • the system assigns the evaluation score to the corresponding user.
  • the information keyword providing system may assign the evaluation score to an information keyword offered by a user using at least one of the aforementioned evaluation score assigning schemes.
  • a verification expert e.g., an expert of the corresponding field, a user with a high information keyword setting/verification rate, etc.
  • the verification expert informs the verification result of the information keyword or information content
  • the above process may be performed after setting of the information keyword or information content is completed. In this case, it is possible to correct, add, or delete the information keyword or information content based on the verification result.
  • general users may verify the information keyword or information content. Specifically, general users unassociated with the information keyword may correct the information keyword or information content. In this case, a correction button may be provided.
  • a general user prepares materials (e.g., news, a universal resource locator (URL), an image, video, etc.) required for changing a predetermined information keyword or information content, and reviews appropriateness of the prepared materials. When the materials are reasonable, it is possible to correct the information keyword or information content based on the materials.
  • the general user transmits the obtained result to the information keyword providing system.
  • the information keyword providing system adds, corrects, or deletes the information keyword or information content based on the transmitted result.
  • a copyright holder, and a provider or user of a corresponding product or service may perform the above process.
  • the provider or user denotes a provider of a corresponding product or service in content, or a user that uses the product or service in the content.
  • the provider or user of the corresponding product or service may be referred to as a "concerned party", for example an entertainer agency, an entertainer, an entertainer coordinator, a drama FD, a sponsor, etc.
  • content, and an information keyword and information content corresponding to the content are transmitted to the copyright holder or the concerned party.
  • the copyright holder or the concerned party uses the transmitted content.
  • the copyright holder or the concerned party adds, corrects, or deletes the information keyword or information content corresponding to the content.
  • the information keyword providing system reflects the result in its managing content, and information keyword and information content.
  • users may correct or delete a corresponding information keyword with respect to information keywords that are set and managed in association with content.
  • the users may add a predetermined information keyword.
  • editing of an information keyword means adding, deleting, or correcting of the information keyword.
  • FIG. 8 is a flowchart illustrating a process of editing an information keyword according to an exemplary embodiment of the present invention. Users using content may set or store an information keyword with respect to the content, through the above-described process of FIG. 7.
  • the keyword setting unit 11 deletes an information keyword or information content corresponding to a corresponding content.
  • the deletion operation is performed when appropriateness for deletion of the corresponding information keyword or information content is verified in operations S212 and S213.
  • the keyword setting unit 11 when the user desires to correct the information keyword or information content in operation S214, the keyword setting unit 11 provides the user with an input window enabling the user to input a correction matter in operation S215.
  • the keyword setting unit 11 reflects the input correction matters in the corresponding information keyword or information content. Also, in this case, a separate verification operation is performed in order to prevent inappropriate correction in operations S216 and 217. When appropriateness for correction of the corresponding information keyword or information content is verified, the correction operation is performed in operation S218.
  • the keyword setting unit 11 provides the user with an input window enabling the user to add a predetermined matter in operation S220.
  • the addition matter is added to the corresponding information keyword or information content.
  • a separate verification operation is performed in order to prevent inappropriate addition in operations S221 and S222.
  • the addition operation is performed in operation S223.
  • verification schemes used in the above verification process may be used. In addition, various other schemes may be used.
  • the keyword setting unit 11 reflects related matters in the content database D1 and/or the information keyword database D2. Thus, a subsequently accessing third user is provided with an edited information keyword or information content.
  • FIG. 9 is a flowchart illustrating a process of connecting and registering information content, particularly advertisement content, and an information keyword according to an exemplary embodiment of the present invention.
  • the advertisement search unit 41 of the advertisement management server 40 searches the content database D1 and the information keyword database D2 for a list of set and registered information keywords and related contents, and transfers the search result to the advertisement host unit 42 in operation S300.
  • the advertisement host unit 42 searches the search result for information keywords that have characteristics corresponding to product/service lists provided from advertisers.
  • the advertisement search unit 41 may search information keywords with a characteristic associated with a product or service of an advertiser using a scheme of searching information keywords that includes a word corresponding to the product or service, and the like.
  • the advertisement host unit 42 informs this to an advertiser that desires to advertise a corresponding product or service in operation S330.
  • the advertisement host unit 42 transfers, to the advertisement system 400 of the advertiser, an ID number of the corresponding product or service and information associated with the related information keyword or content.
  • a search for an information keyword or content related to a predetermined product or service may be performed.
  • the advertisement search unit 41 may search the content database D1 and the information keyword database D2 using the search word, and transfer the search result to the advertiser using the advertisement system 400 of the advertiser with the advertisement host unit 42, or using another scheme.
  • the advertisement search unit 41 may directly transfer the search result to the advertiser using the advertisement system 400 or another scheme.
  • the advertisement host unit 42 When a request for connecting the information keyword or content with the product or service and thereby using the same is received from the advertisement system 400 in operation S340, the advertisement host unit 42 receives information associated with the advertisement content and registers the same in correspondence to the information keyword or content in operations S350 and S360. For example, an ID number of the information keyword is stored and managed in correspondence to the corresponding information keyword of the information keyword database D2. Therefore, when the user later receives the corresponding information keyword and then requests an advertisement, the advertisement content corresponding to the ID number that is stored in the advertisement content database 420 of the advertisement system 400 is provided.
  • the advertisement payment unit 43 of the advertisement management server 40 may set detailed conditions, for example an advertisement placement condition, etc., and perform cost payment based on the conditions. Also, when a contract is made according to payment, advertisement content is registered in correspondence to the corresponding information keyword or content, as described above. As aforementioned, connecting advertisement content with an information keyword or content may be performed according to an advertiser request, and may also be periodically performed every time a new information keyword is set by the advertisement management server 40.
  • FIG. 10 is a flowchart illustrating a process of providing an information keyword and information content, particularly advertisement content, when outputting content according to an exemplary embodiment of the present invention.
  • the content providing system 500 may provide a user with the content in interoperation with the information keyword providing system 100 according to an exemplary embodiment of the present invention.
  • the content identification unit 61 of the output processing server 60 identifies, from the selected content, a portion including the information keyword or the portion selected by the user. For example, in operation S420, the content identification unit 61 may confirm whether the information keyword is included based on information that is stored in correspondence to the content of the content database D1 to thereby easily identify the portion corresponding to the information keyword.
  • the keyword allocation unit 62 searches the information keyword database D2 for the information keyword corresponding to the identified portion and allocates the searched information keyword.
  • the content output unit 63 adds and outputs the allocated information keyword.
  • the content output unit 63 may fixably output the information keyword or a predetermined advertisement phrase for a predetermined period of time. For example, in the case of mouse-over, the content output unit 63 may output the information keyword or the advertisement phrase using a ticker bar for the predetermined period of time (e.g., 0.5 seconds).
  • the content output unit 63 may output the information keyword or the advertisement phrase for the predetermined period of time (e.g., five seconds) without changing the information keyword or advertisement phrase.
  • the predetermined period of time e.g., five seconds
  • the displayed information keyword or advertisement phrase may be changed.
  • the user viewing the output content may also view the information keyword allocated to the predetermined portion of the content.
  • the output processing server 60 transfers an ID number of the information keyword to the advertisement connection server 50 and requests output of the advertisement content that is one of information contents in operations S440 and S450. While transferring the ID number of the information keyword to the advertisement system 400, the advertisement connection server 50 requests related advertisement content. Also, while transferring an ID number of advertisement content corresponding to the information keyword of the information keyword database D2 to the advertisement system 400, the advertisement connection server 50 requests related advertisement content.
  • the advertisement system 400 searches the advertisement content database 420 for the advertisement content corresponding to the keyword ID number or the ID number of the advertisement content, and transfers the searched advertisement content to the advertisement connection server 50.
  • the advertisement connection server 50 transfers the transferred advertisement content to the information content output unit 64, and the information content output unit 64 outputs the advertisement content. Accordingly, the user may readily receive the advertisement content connected with the information keyword.
  • an information keyword e.g., information associated with accessories or clothes the character wears, or a product name or brand name, etc.
  • a user terminal is connected to a homepage of an advertiser that provides advertisement content associated with the information keyword whereby the user receives the advertisement content.
  • the output processing server 60 may search the information keyword database D2 for information content associated with the information keyword, based on an ID number of the information keyword, and output the searched information content via the information content output unit 64.
  • the content is a moving image
  • the portion is selected in the playbar, it is possible to directly play the selected portion in the corresponding location.
  • the user may purchase a product or service associated with the information keyword.
  • a payment process for the selected product or service may be performed. Payment information that includes particulars regarding the purchased product or service may be transferred to and managed by the revenue distribution server 70. The payment information is used later as data for revenue distribution.
  • the payment scheme is known in the related art and thus further detailed descriptions related thereto will be omitted here.
  • the aforementioned process of outputting the information keyword or information content related to the content may be performed according to a user request, or may be automatically performed regardless of the user request.
  • the information keyword by automatically identifying that the information keyword is allocated to the related content. Also, it is possible to output the information keyword or information content or the advertisement content related to the content by transmitting both the information keyword (or an information keyword list) and information (e.g., connection URL) of the information content related to the information keyword when transmitting the content to the user terminal.
  • an amount of the transmitted information keyword and information content associated with the information keyword may be determined according to a content download scheme. For example, when temporarily downloading the content in the user terminal and then using the downloaded content, information associated with the information keyword and information content may be simultaneously transmitted to the user terminal. Also, when transmitting the content using a buffering scheme, it is possible to transmit information associated with the information keyword and information content that is consistent with an amount of transmitted content using the buffering scheme. As described above, when the information keyword or information content related to the content is output, searching of information keywords may be performed based on the downloaded information keyword list without additional communication with the system. Specifically, it is possible to search a predetermined information keyword from the downloaded information keyword list.
  • a connection to information content with respect to predetermined content may be directly performed based on downloaded information (e.g., connection URL) associated with the information content of a user terminal.
  • downloaded information e.g., connection URL
  • the content is a moving image
  • the constituent portion of content may be a frame.
  • the constituent portion of content including the portion corresponding to the information keyword e.g., frame in the case of moving image
  • a similar effect to bullet time may be provided to enable a user to closely view the constituent portion of content.
  • the complementary content may be any one of text, an image, and a moving image with revised resolution, and so on with respect to the portion corresponding to the information keyword, and a combination thereof.
  • the portion of content corresponding to the information keyword in the form of a diagram such as a circle, an icon, a cursor, text, etc., according to a user request.
  • a user request it is possible to inform that the information keyword, information content related thereto, advertisement content, etc., are combined in the corresponding content region.
  • the above operation may be performed according to the user request, or may be automatically performed regardless of the user request.
  • it is possible to automatically identify that the information keyword is allocated to the related content and thereby indicate the portion of content with the allocated information keyword using a diagram, an icon, a cursor, text, etc. Through the above-described process, users may more easily and effectively identify the information keyword.
  • advertisement content based on information associated with an information keyword.
  • an information keyword includes Madonna, beverage, cantata, etc.
  • advertisement content constructed as a separate sentence or screen using the information keyword.
  • the information keyword includes Madonna, performance, live, etc.
  • search popular content using the information keyword and use information keywords of the searched content to thereby provide related content or advertisement content such as "Madonna always loves cantata for best performance", “necessity for fabulous performance”, etc., while playing the moving image.
  • an information keyword and information content when using content.
  • pre-stored user information e.g., sex, age, residence area, job, and hobby
  • particulars of services currently used by a user etc.
  • select an information keyword and information content type based on the analysis result.
  • FIG. 11 is a flowchart illustrating a usage example of content according to an exemplary embodiment of the present invention.
  • a case where an advertiser uses the content has been described as an example, but the present invention is not limited thereto.
  • the keyword search server 80 searches the content database D1 and/or information keyword database D2 for related content, based on the input keyword in operations S510 and S51 1. For example, the keyword search server 80 searches content with an information keyword including the complete input search word or a portion of the input keyword, or content related to a product or service associated with the input search word.
  • the keyword search server 80 searches an information keyword and information content corresponding to the searched content.
  • the keyword search server 80 transmits the searched content, information keyword, and information content to the advertiser via a network.
  • the advertiser may use the received content, information keyword, and information content offline, and may also add and use separate content.
  • the advertiser may use the received content, information keyword, and information content offline, and may also add and use separate content.
  • the keyword search server 80 performs a search, but another constituent element of the information keyword providing system 100 may perform a search.
  • FIG. 12 is a flowchart illustrating another usage example of content according to an exemplary embodiment of the present invention.
  • the content output unit 63 of the output processing server 60 identifies a portion where the corresponding sound source is being played in operations S520 to S522. More specifically, it is determined whether an audio file or a video file includes the sound source in a file format of the outputting content, or whether an information keyword or information content combined with the content includes sound source information.
  • the audio file or video file is searched, or when the information keyword or information content is searched, it is possible to identify a play start time point, a play end time point, a play length, etc.
  • an information keyword corresponding to the sound source is output.
  • the information keyword associated with the sound source starts being output from the predetermined point in time before the sound source is played, and outputting of the information keyword is maintained by the predetermined time point after playing of the sound source is completed.
  • the content output unit 63 outputs information content associated with the sound source corresponding to the information keyword in operation S527. Accordingly, when the user terminal receives the information content, the user terminal is connected to, for example, a webpage corresponding to a URL that provides the information content associated with the sound source.
  • the user may purchase the sound source, or may use a sound source sample, etc., or may make a query in association with the sound source.
  • a query associated with a sound source and an answer thereto may be performed by a query and answer process, which will be described later.
  • FIG. 13 is a flowchart illustrating a query and answer process with respect to an information keyword according to a first example of an exemplary embodiment of the present invention.
  • a user may make a query with respect to the content or the information keyword.
  • a separate space is provided inside or outside a content display region.
  • a query button may be provided around a content play window.
  • a query processing server 30 when a first user asks a query while content is being output, a query processing server 30 provides a separate tool for indicating a particular portion of content or for inputting a query. For example, when the user indicates a particular portion of content using a mouse, etc., an input window enabling the user to input the query is provided. In this instance, a per-query category is provided together so that the first user may select a category that includes a desired query.
  • the query processing server 30 requests the output processing server 60 to pause playing of the content in operation S610.
  • the content output unit 63 of the output processing server 60 pauses or slows down playing of the content and thereby facilitates input or selection of the query in operation S611.
  • the query reception unit 31 of the query processing server 30 receives and stores the query in the storage unit 33.
  • the query reception unit 31 transfers the query to terminals of second users that are currently connected to the network 200.
  • the second users may be users that are connected to the content providing system 500 providing the corresponding content, or may be users that receive the same kind of contents as the first user while connected to the content providing system 500.
  • the answer unit 32 of the query processing server 30 transfers the answer to the first user terminal in operation S616.
  • the answer obtained through the above process is managed and stored in the storage unit 33 in correspondence to the query. According to an exemplary embodiment of the present invention, it is possible to process the query as follows.
  • the query reception unit 31 activates an answer button formed in a region excluding the content display region that is provided for the second users, and thereby informs the second users that the query is currently received from another user. For example, it is possible to flicker the answer button to be easily identified by the second users.
  • the answer unit 32 provides an input window for inputting the answer, receives the input answer via the input window, and transfers the answer to the first user terminal.
  • the received answer is stored and managed in the storage unit 33.
  • the user may easily input a query with respect to matters related to content or information keyword, or may receive an answer to the query.
  • FIG. 14 is a flowchart illustrating a query and answer process with respect to an information keyword according to a second example of an exemplary embodiment of the present invention.
  • the query reception unit 31 of the query processing server 30 receives and stores the query in the storage unit 33 in operation S623.
  • the query reception unit 33 outputs the content and the stored query in operation S625.
  • the first user may receive an answer from users that are connected to a system via a network at a point in time when the first user inputs a query, and may also receive an answer from users that are not connected to the network.
  • the answer for the query may be transmitted using a scheme of transmitting an answer result to a user terminal, and also using an email, a short messaging service (SMS) message, a text, a messenger, etc. after using the content.
  • SMS short messaging service
  • the query and answer process with respect to the content or information keyword is performed in a state where the content is being provided, but the present invention is not limited thereto.
  • the query reception unit 31 of the query processing server 30 stores the query that is transmitted together with the uploaded content in the storage unit 33 and and manages it.
  • a keyword manager, etc. it is possible to provide the corresponding query together and thereby receive an answer to the query.
  • the answer to the query may be transmitted to the user inputting the query via an email, an SMS message, text, a message, etc.
  • the query and answer obtained through the aforementioned query and answer process may be converted to an information keyword and be used.
  • FIG. 15 is a flowchart illustrating a process of converting a query and an answer to an information keyword according to an exemplary embodiment of the present invention.
  • verification for the answers may be performed in operation S710.
  • the keyword setting unit 1 1 of the keyword management server 10 extracts a portion from a query and the obtained answers thereof and sets the extracted answer as an information keyword.
  • the keyword verification unit 12 performs a verification process for the set information keyword and transfers the result thereof to the keyword setting unit 11.
  • the keyword setting unit 11 may set only the verified information keyword as an information keyword related to the content, and then store and manage the information keyword in association with information content and/or advertisement content of the content and subsequently provide the information keyword when providing the content.
  • verification of the answer or information keyword may be performed using the aforementioned verification scheme.
  • operations S710 and S740 may be omitted.
  • An information keyword search may be performed with respect to a single content or a plurality of contents. Specifically, it is possible to search all the information keywords included in single content and thereby provide the result thereof, or to search portions including a predetermined information keyword from the single content and thereby provide the result thereof. Also, it is possible to search a plurality of contents including a predetermined information keyword and search a portion including the information keyword from each of the searched contents and thereby provide the result thereof.
  • FIG. 16 is a flowchart illustrating an information keyword search process according to an exemplary embodiment of the present invention. Here, the search process will be described based on moving image contents that include an information keyword. When a particular search word is input, the keyword search server 80 searches a portion including the search word from predetermined content.
  • the keyword search server 80 searches the information keyword database D2 for information keywords including the search word in operations S800 and S810.
  • the keyword search server 80 searches portions including the searched information keyword by referring to the information keyword database D2 and the content database D1.
  • the keyword search server 80 extracts constituent portions of the content corresponding to the searched portions in operation S830 and provides the search result in operation S840.
  • the present exemplary embodiment may provide the search result as follows.
  • searched portions that is, searched portions including information keywords corresponding to a search word
  • searched portions are indicated in a display region for displaying a corresponding content.
  • a display region for displaying a corresponding content.
  • a play screen is reconstructed by extracting and consecutively connecting only constituent portions of content corresponding to the searched portions.
  • the reconstructed play screen is played so that the user may confirm the search result. For example, when a user desires to view only a portion where a predetermined character appears in a total of 30 minutes of moving image content regarding an award, the user may input a search word associated with the character.
  • a play screen e.g., 12 minutes
  • constituent portions that is, frames of the content that correspond to scenes where the character is appearing, are played. Accordingly, the user may effectively view desired scenes via the 12 minute play screen without the need to view all of the 30 minutes of content.
  • constituent portions of content including a searched portion may be displayed to be discerned from constituent portions of the content excluding the searched portion.
  • the constituent portions of content including the searched portion that is, constituent portions of first content
  • a play speed of frames excluding the searched portion that is, constituent portions of second content.
  • the above search process is to search portions including a predetermined keyword from single content and provide the result thereof. Also, when searching all the information keywords included in the single content and providing the result thereof, it is possible to provide the search result as described above.
  • a process of searching a plurality of contents including a predetermined information keyword will be described in detail.
  • FIG. 17 is a flowchart illustrating an information keyword search process according to another exemplary embodiment of the present invention.
  • the keyword search server 80 searches all the contents for contents including a portion where the search word is included. Specifically, the keyword search server 80 searches the information keyword database D2 for information keywords including the search word in operations S900 and S910. In operation S920, the keyword search server 80 searches contents including portions including the searched information keyword by referring to the content database D1 and the information keyword database D2. In this case, although a plurality of portions corresponding to the search word are included in the single content, it is regarded that the single content is searched.
  • the keyword search server 80 outputs all the searched contents on a display region. In this instance, it is possible to simultaneously play the output contents. Also, the same as the search process of FIG. 9, when playing the searched contents, it is possible to extract, from each content, constituent portions of content-containing portions including an information keyword corresponding to the search word, reconstruct the extracted constituent portions, and play the reconstructed constituent portions. Even when playing the reconstructed constituent portions of content, it is possible to adjust play speed, resolution, etc., and thereby enable the portions corresponding to the search word to be easily identified.
  • an information keyword desired by a user and information content related thereto are provided.
  • the above-mentioned exemplary embodiments of the present invention are not embodied only by a method and apparatus.
  • the above-mentioned exemplary embodiments may be embodied by a program performing functions, which correspond to the configuration of the exemplary embodiments of the present invention, or a recording medium on which the program is recorded.

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Abstract

La présente invention concerne un procédé permettant de fournir et de rechercher un mot-clé/contenu d'information relatif à un contenu, et un système de celui-ci. La présente invention fournit un contenu à un terminal d'utilisateur avec accès par l'intermédiaire d'un réseau et fournit également un mot-clé d'information associé à l'ensemble ou à une partie du contenu. Aussi, lorsque le mot-clé d'information est choisi, la présente invention fournit un contenu d'information associé au mot-clé d'information, et fournit en particulier un contenu publicitaire au sein du contenu d'information. Grâce à cela, il est possible d'améliorer encore l'effet d'apport d'informations et l'effet publicitaire. Le mot-clé d'information et le contenu d'information peuvent être directement configurés, ajoutés, corrigés, et effacés par une pluralité d'utilisateurs. Il est aussi possible de permettre à un utilisateur d'identifier facilement un mot-clé d'information et un contenu d'information en affichant une partie correspondant au mot-clé d'information devant être distinguée d'une partie qui ne correspond pas au mot-clé d'information dans le contenu correspondant.
PCT/KR2008/003656 2007-06-26 2008-06-25 Procédé permettant de fournir et de rechercher un mot-clé d'information et des contenus d'informations relatifs à des contenus et son système WO2009002098A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
US12/452,331 US20100138292A1 (en) 2007-06-26 2008-06-25 Method for providing and searching information keyword and information contents related to contents and system thereof

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
KR20070062997 2007-06-26
KR10-2007-0062997 2007-06-26
KR20070089742 2007-09-05
KR10-2007-0089742 2007-09-05
KR1020080056877A KR100898142B1 (ko) 2007-06-26 2008-06-17 컨텐츠에 관련된 정보 키워드/정보 컨텐츠 제공 방법 및검색 방법 그리고 그 시스템
KR10-2008-0056877 2008-06-17

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Publication number Priority date Publication date Assignee Title
CN109345307A (zh) * 2018-09-28 2019-02-15 西安Tcl软件开发有限公司 广告推送方法、系统、终端及计算机可读存储介质
US11770220B2 (en) 2016-04-08 2023-09-26 Interdigital Patent Holdings, Inc. PHY layer multiplexing of different types of traffic in 5G systems

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KR20000058970A (ko) * 2000-07-07 2000-10-05 손종모 동영상 정보제공과 검색 방법
KR20010035420A (ko) * 2001-02-13 2001-05-07 정병희 동영상을 이용한 정보제공시스템
JP2002007415A (ja) * 2000-06-19 2002-01-11 Toru Sugimoto キーワードによる映像検索方法
KR20050045650A (ko) * 2003-11-12 2005-05-17 주식회사 엠파스 인포박스를 이용한 정보제공 시스템 및 방법

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002007415A (ja) * 2000-06-19 2002-01-11 Toru Sugimoto キーワードによる映像検索方法
KR20000058970A (ko) * 2000-07-07 2000-10-05 손종모 동영상 정보제공과 검색 방법
KR20010035420A (ko) * 2001-02-13 2001-05-07 정병희 동영상을 이용한 정보제공시스템
KR20050045650A (ko) * 2003-11-12 2005-05-17 주식회사 엠파스 인포박스를 이용한 정보제공 시스템 및 방법

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11770220B2 (en) 2016-04-08 2023-09-26 Interdigital Patent Holdings, Inc. PHY layer multiplexing of different types of traffic in 5G systems
CN109345307A (zh) * 2018-09-28 2019-02-15 西安Tcl软件开发有限公司 广告推送方法、系统、终端及计算机可读存储介质

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