WO2008141344A2 - Système et procédé de commentaires publicitaires - Google Patents

Système et procédé de commentaires publicitaires Download PDF

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Publication number
WO2008141344A2
WO2008141344A2 PCT/ZA2008/000039 ZA2008000039W WO2008141344A2 WO 2008141344 A2 WO2008141344 A2 WO 2008141344A2 ZA 2008000039 W ZA2008000039 W ZA 2008000039W WO 2008141344 A2 WO2008141344 A2 WO 2008141344A2
Authority
WO
WIPO (PCT)
Prior art keywords
feedback
advertisement
user
interface
relating
Prior art date
Application number
PCT/ZA2008/000039
Other languages
English (en)
Other versions
WO2008141344A3 (fr
Inventor
Marlize Cloete
Carel Louis Cloete
Mark Muckle
Willem Van Niekerk
Jeanne Jurgens Van Niekerk
Johan Zwiegelaar
Original Assignee
Marlize Cloete
Carel Louis Cloete
Mark Muckle
Willem Van Niekerk
Jeanne Jurgens Van Niekerk
Johan Zwiegelaar
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Marlize Cloete, Carel Louis Cloete, Mark Muckle, Willem Van Niekerk, Jeanne Jurgens Van Niekerk, Johan Zwiegelaar filed Critical Marlize Cloete
Publication of WO2008141344A2 publication Critical patent/WO2008141344A2/fr
Publication of WO2008141344A3 publication Critical patent/WO2008141344A3/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • Embodiments of the invention relate to a system and associated method for obtaining feedback on an advertising campaign.
  • this invention seeks to provide a way in which to obtain feedback on a marketing campaign.
  • a system for obtaining feedback relating to an advertisement which system includes:-
  • an interface configured to accept feedback relating to the advertisement from a registered user of the system
  • an analyser configured to analyse the received feedback to enable interpretation of the user's opinion of the advertisement
  • the interface may be a website hosted on the internet.
  • the interface may be in the form of a television including a menu on which the user may submit a response to an advertisement aired on television.
  • the feedback may include a rating awarded by the user to the advertisement, e.g. "good", “bad”, or the like.
  • the feedback may include an identity of the user.
  • the feedback may include demographic information relating to the user.
  • the system may include registration means configured to register the user prior to the user submitting the feedback to the system.
  • the registration means may be configured to register demographic information of the user, along with an identity of the user.
  • the demographic information may include one or more details of the user: name, surname, age, gender, race, industry category, income category, interests, address, hobbies, and qualifications.
  • the registration means may form part of the interface and may therefore be a webpage hosted on a particular website.
  • the registration means may include a call centre.
  • the registration means may include any suitable questionnaire disseminated via electronic channels, e.g. a mobile telephone questionnaire, or the like.
  • the receiver may include a computer system arranged in communication with the interface to receive feedback via the interface.
  • the analyser may include a processor configured to execute a particular set of instructions in order to analyse the received feedback.
  • the analyser may analyse the feedback by sorting or grouping the feedback in particular categories.
  • Results of the analysis may be compiled into a report at predetermined time intervals, e.g. daily, weekly, or monthly.
  • the report may include graphs and/or tables representing the feedback received for a particular advertisement.
  • the report may show positive and negative responses for an advertisement categorized by one or more of the following: gender, type of advertisement, age category, race, industry category, and the like.
  • the result will therefore indicate to which type of user the advertisement has appealed and to which not so that future advertisements may be tailored according to the type of user to be targeted.
  • a vendor wishing to obtain feedback for his advertisement may register with the system as a registered vendor. Advertisements placed by the vendor may include information regarding the interface, e.g. the URL of a website, so that users may submit feedback to the system relating to the vendor's advertisement. Following registration, the vendor may be allocated a unique code by the system. The vendor may use the code to access reports regarding advertisements of the vendor via the interface.
  • Advertisements placed by the vendor may include information regarding the interface, e.g. the URL of a website, so that users may submit feedback to the system relating to the vendor's advertisement.
  • the vendor may be allocated a unique code by the system. The vendor may use the code to access reports regarding advertisements of the vendor via the interface.
  • All advertisements placed by a registered vendor may be accessible via the interface for review by registered users of the system.
  • the advertisements may be in the form of video clips, sound bites, visual representations, and the like.
  • the interface may in addition be configured to accept feedback relating to advertisements that are not associated with registered vendors of the system. This feedback is not analysed and is merely displayed on a portion of the interface, e.g. a webpage of a website.
  • the invention further provides a method for obtaining feedback relating to an advertisement, which method includes:-
  • the interface may be a website hosted on the internet.
  • the interface may be in the form of a television including a menu on which the user may submit a response to an advertisement aired on television.
  • the feedback may include a rating awarded by the user to the advertisement, e.g. "good", “bad”, or the like.
  • the feedback may include an identity of the user.
  • the feedback may include demographic information relating to the user.
  • the method may include a registration step for registering the user prior to the user submitting the feedback.
  • the registration step may include registering demographic information of the user, along with an identity of the user.
  • the demographic information may include one or more details of the user: name, surname, age, gender, race, industry category, income category, interests, address, hobbies, and qualifications.
  • the registration step may be completed using the interface and may be completed via a webpage hosted on a particular website.
  • the registration step may be completed via a call centre.
  • the registration step may include any suitable questionnaire disseminated via electronic channels, e.g. a mobile telephone questionnaire, or the like.
  • the receiving step may be carried out by a computer system arranged in communication with the interface.
  • the analyzing step may be carried out by a processor configured to execute a particular set of instructions in order to analyse the received feedback.
  • the analyzing step may include sorting or grouping the feedback in particular categories.
  • Results of the analysis may be compiled into a report at predetermined time intervals, e.g. daily, weekly, or monthly.
  • the report may include graphs and/or tables representing the feedback received for a particular advertisement.
  • the report may show positive and negative responses for an advertisement categorized by one or more of the following: gender, type of advertisement, age category, race, industry category, and the like.
  • the result will therefore indicate to which type of user the advertisement has appealed and to which not so that future advertisements may be tailored according to the type of user to be targeted.
  • a vendor wishing to obtain feedback for his advertisement may perform a registration step to register as a registered vendor.
  • Advertisements placed by the vendor may include information regarding the interface, e.g. the URL of a website, so that users may submit feedback relating to the vendor's advertisement.
  • All advertisements placed by a registered vendor may be accessible via the interface for review by registered users.
  • the advertisements may be in the form of video clips, sound bites, visual representations, and the like.
  • the interface may in addition be configured to accept feedback relating to advertisements that are not associated with registered vendors. This feedback is not analysed and is merely displayed on a portion of the interface, e.g. a webpage of a website.
  • a system for obtaining feedback relating to an advertisement which system includes dissemination means configured to disseminate an advertising identifier included in an advertisement; a receiver configured to receive feedback including the identifier from a user; and - an analyser configured to analyse the received feedback to enable interpretation of the user's opinion of the advertisement.
  • the dissemination means may include television dissemination.
  • the dissemination means may include radio dissemination.
  • the dissemination means may include dissemination via printed publications.
  • the dissemination means may include Internet dissemination.
  • the identifier may include a visual portion inserted as part of a television advertisement.
  • the identifier may include an audio identifier inserted as part of a radio television.
  • the identifier may include a printed identifier inserted as part of a printed advertisement.
  • the identifier may include any suitable identifier inserted as part of an Internet advertisement.
  • the identifier may, for example, be in the form of a numeric or alpha-numeric code.
  • the feedback may include an SMS (Short Message Service) sent via a mobile telephony network.
  • the feedback may include an e-mail message sent via the Internet.
  • the feedback is able to uniquely identify the advertisement on which the user provides his/her opinion.
  • the feedback may include a rating awarded by the user to the advertisement, e.g. "good", “bad”, or the like.
  • the feedback may include an identity of the user.
  • the feedback may include demographic information relating to the user. Once the user has submitted his feedback to the system, a message may be sent to the user encouraging him to become a registered user of the system.
  • the system may include registration means configured to register the user.
  • the registration means may be configured to register demographic information of the user, along with an identity of the user, and the like. It is to be appreciated that the demographic profile may include a name of the user, age, interests, address, hobbies, qualifications, and/or the like.
  • the registration means may include a webpage hosted on a particular website.
  • the registration means may include a call centre.
  • the registration means may include any suitable questionnaire disseminated via electronic channels, e.g. a mobile telephone questionnaire, or the like.
  • the receiver may include a mobile telephone receiver for receiving feedback from a mobile telephone.
  • the analyser may include a processor configured to execute a particular set of instructions in order to analyse the received feedback.
  • the analyser may analyse the feedback by sorting or grouping the feedback in particular categories, or the like.
  • Results of the analysis may be compiled into a report at predetermined time intervals, e.g. daily, weekly, or monthly.
  • the report may include graphs and/or tables representing the feedback received for a particular advertisement.
  • the report may show positive and negative responses for an advertisement categorized by one or more of the following: gender, type of advertisement, age category, race, industry category, and the like.
  • the result will therefore indicate to which type of user the advertisement has appealed and to which not so that future advertisements may be tailored according to the type of user to be targeted.
  • a vendor wishing to obtain feedback for his advertisement may register with the system as a registered vendor. After registration, the identifier may be disseminated with each advertisement that the vendor wishes to obtain feedback for.
  • the invention further provides a method for obtaining feedback relating to an advertisement, which method includes: disseminating an advertising identifier included in an advertisement; receiving feedback including the identifier from a pre-registered user; and analysing the received feedback to enable interpretation of the user's opinion of the advertisement.
  • the step of disseminating may include dissemination via television.
  • the step of disseminating may include dissemination via radio.
  • the step of disseminating may include dissemination via a printed publication.
  • the step of disseminating may include dissemination via the Internet.
  • the identifier may include a visual portion inserted as part of a television advertisement.
  • the identifier may include an audio identifier inserted as part of a radio television.
  • the identifier may include a printed identifier inserted as part of a printed advertisement.
  • the identifier may include any suitable identifier inserted as part of an Internet advertisement.
  • the feedback may include an SMS (Short Message Service) sent via a mobile telephony network.
  • the feedback may include an e-mail message sent via the Internet.
  • the feedback is able to uniquely identify the advertisement on which the user provides his/her opinion.
  • the feedback may include a rating awarded by the user to the advertisement, e.g. "good", “bad”, or the like.
  • the feedback may include an identity of the user.
  • the feedback may include demographic information relating to the user.
  • the method may include the step of registering the user prior to receiving the feedback.
  • the step of registering may include registering demographic information of the user, along with an identity of the user, and the like. It is to be appreciated that the demographic profile may include a name of the user, age, interests, address, hobbies, qualifications, and/or the like.
  • the step of registering may include registration via a webpage hosted on a particular website.
  • the step of registering may include registration via a call centre.
  • the step of registering may include any suitable questionnaire disseminated via electronic channels, e.g. a mobile telephone questionnaire, or the like.
  • the step of receiving may include receiving via a mobile telephone receiver for receiving feedback from a mobile telephone.
  • the step of receiving may include receiving via a computer system arranged in communication with the Internet to receive feedback via the Internet, or the like.
  • the step of analysing may include analysing by means of a processor configured to execute a particular set of instructions in order to analyse the received feedback.
  • the step of analysing may include sorting or grouping the feedback in particular categories, or the like.
  • Results of the analysis may be compiled into a report at predetermined time intervals, e.g. daily, weekly, or monthly.
  • the report may include graphs and/or tables representing the feedback received for a particular advertisement.
  • the report may show positive and negative responses for an advertisement categorized by one or more of the following: gender, type of advertisement, age category, race, industry category, and the like.
  • the result will therefore indicate to which type of user the advertisement has appealed and to which not so that future advertisements may be tailored according to the type of user to be targeted.
  • a vendor wishing to obtain feedback for his advertisement may perform a registration step to register as a registered vendor. After registration, the identifier may be disseminated with each advertisement that the vendor wishes to obtain feedback for.
  • Figure 1 shows a flow diagram of one embodiment of a method for obtaining feedback relating to an advertisement, in accordance with the invention.
  • Figure 2 shows, in schematic view, one embodiment of a system for obtaining feedback relating to an advertisement, on accordance with the invention.
  • embodiments of the invention relate to a method for obtaining feedback relating to an advertisement 10, and an associated system for advertising feedback 22.
  • the method typically includes the steps of registering as a user 12, accepting feedback 14 relating to the advertisement from the registered user via an interface, receiving the feedback 16 for further processing thereof, analyzing the feedback 18 to enable interpretation of the user's opinion of the advertisement and reporting 20 on the analysis.
  • a user first registers 12 his/her particulars on a database in order to create an identity associated with such registered particulars. These particulars are then useable to compile a demographics profile for the user. It is to be appreciated that the demographic profile may include a name of the user, age, interests, address, hobbies, qualifications, income category, industry category, and/or the like. When the user provides feedback, the identity is used to link such feedback to the user's profile.
  • the step of registering may include registration via a webpage hosted on a particular website, registration via a call centre, registration via any suitable questionnaire disseminated via electronic channels, e.g. a mobile telephone questionnaire, and/or the like.
  • the method 10 then generally features the step of accepting feedback 14 relating to an advertisement from a user.
  • the feedback is accepted 14 via a website hosted on the internet via which the user submits his feedback.
  • the method 10 includes the step of receiving feedback 16 from the registered user.
  • the feedback generally includes a rating awarded by the user to the advertisement, e.g. "good", “bad", or the like.
  • the feedback may include an identity of the user or demographic information relating to the user.
  • the step of receiving 16 may include receiving via a computer system arranged in communication with the Internet to receive feedback via the Internet.
  • the method 10 also includes the step of analysing 18 the received feedback to enable interpretation of the user's opinion of the advertisement.
  • the step of analysing 18 typically includes analysing by means of a processor configured to execute a particular set of instructions in order to analyse the received feedback.
  • the step of analysing 18 generally includes sorting or grouping the feedback in particular categories, or the like, according to a plurality of demographic profiles of different user registered.
  • the method 10 also includes the step of reporting 20 the analysed feedback.
  • reporting 20 may be performed electronically, where an registered vendor is able to access a database on which the demographic profiles together with their opinions on various advertisements are stored. It is to be appreciated that the step of reporting may include any manner in which the analysis of the feedback may be reported to the vendor.
  • the shown system 22 generally consists of a receiver 24, reporting means 26, a database 28, an analyser 30 and an interface in the form of a website 32 hosted on the internet.
  • the system 22 is arranged in communication with a plurality of users 36 wishing to submit feedback relating to an advertisement via the website 32.
  • the website 32 is configured to accept feedback relating to an advertisement from the users 36.
  • the receiver 24 is configured to receive the feedback entered into the website 32. It is to be appreciated that the feedback is able to uniquely identify the advertisement on which the user provides his/her opinion, as well as the user to link the opinion to his/her demographic profile.
  • the receiver 24 includes a computer system arranged in communication with the Internet to receive feedback via the website 32.
  • the system 22 also includes registration means in the form of a webpage 34 hosted on the website 32, configured to register the user prior to receiving the feedback.
  • the user enters demographic data such as age, interests, address, hobbies, qualifications, and/or the like.
  • the feedback typically includes a rating awarded by the user to the advertisement, e.g. "good”, “bad”, or the like.
  • the feedback may also include an identity of the user, or demographic information related to the user.
  • the analyser 30 is configured to analyse the received feedback to enable interpretation of the user's opinion of the advertisement.
  • the analyser 30 typically includes a processor configured to execute a particular set of instructions in order to analyse the received feedback.
  • the analyser 30 typically analyses the feedback by sorting or grouping the feedback in particular categories, or the like.
  • the system 22 also includes a database 28 for storing the demographic profiles of different users, as well as the feedback and opinions of the users, and the like.
  • the database 28 is accessible by vendors (not shown) registered with the system to examine the results of the analysis of the feedback.
  • a user 36 registers on the system 22 via the webpage 34.
  • the users 36 are able to provide feedback on advertisements by entering their opinions on the website 32.
  • the analyser 30 is then able to analyse the feedback by identifying the relevant advertisement, the user's profile and any other suitable feedback provided.
  • the Inventors regard it as an advantage that the invention enables a user for provide feedback on any advertisement so that market research may be conducted.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne un système (22) pour obtenir des commentaires relatifs à une publicité, qui comprend un récepteur (24), un moyen de rapport (26), une base de données (28), un analyseur (30) et une interface sous la forme d'un site Web (32) hébergé sur Internet. Le système (22) est agencé en communication avec une pluralité d'utilisateurs (36) souhaitant soumettre des commentaires relatifs à une publicité via le site Web (32). Le site Web (32) est configuré pour accepter des commentaires relatifs à une publicité des utilisateurs (36).
PCT/ZA2008/000039 2007-05-10 2008-05-12 Système et procédé de commentaires publicitaires WO2008141344A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ZA200703775 2007-05-10
ZA2007/03775 2007-05-10

Publications (2)

Publication Number Publication Date
WO2008141344A2 true WO2008141344A2 (fr) 2008-11-20
WO2008141344A3 WO2008141344A3 (fr) 2008-12-31

Family

ID=39873941

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/ZA2008/000039 WO2008141344A2 (fr) 2007-05-10 2008-05-12 Système et procédé de commentaires publicitaires

Country Status (1)

Country Link
WO (1) WO2008141344A2 (fr)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120011196A1 (en) * 2010-07-09 2012-01-12 BombBomb, LLC Real Time Electronic Mail
WO2013070689A1 (fr) * 2011-11-10 2013-05-16 Google Inc. Système et procédé pour une rétroaction d'utilisateur dynamique pour des publicités d'affichage et de contexte
US8893012B1 (en) 2012-10-17 2014-11-18 Google Inc. Visual indicator based on relative rating of content item

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
"STATEMENT IN ACCORDANCE WITH THE NOTICE FROM THE EUROPEAN PATENT OFFICE DATED 1 OCTOBER 2007 CONCERNING BUSINESS METHODS - PCT / ERKLAERUNG GEMAESS DER MITTEILUNG DES EUROPAEISCHEN PATENTAMTS VOM 1.OKTOBER 2007 UEBER GESCHAEFTSMETHODEN - PCT / DECLARATION CONFORMEMENT AU COMMUNIQUE DE L'OFFICE EUROP" JOURNAL OFFICIEL DE L'OFFICE EUROPEEN DES BREVETS.OFFICIAL JOURNAL OF THE EUROPEAN PATENT OFFICE.AMTSBLATTT DES EUROPAEISCHEN PATENTAMTS, OEB, MUNCHEN, DE, 1 November 2007 (2007-11-01), pages 592-593, XP007905525 ISSN: 0170-9291 *

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120011196A1 (en) * 2010-07-09 2012-01-12 BombBomb, LLC Real Time Electronic Mail
US10083423B2 (en) * 2010-07-09 2018-09-25 BombBomb, LLC Real time electronic mail
US10643184B2 (en) 2010-07-09 2020-05-05 Bombbomb, Llc. Real time electronic mail
WO2013070689A1 (fr) * 2011-11-10 2013-05-16 Google Inc. Système et procédé pour une rétroaction d'utilisateur dynamique pour des publicités d'affichage et de contexte
US8893012B1 (en) 2012-10-17 2014-11-18 Google Inc. Visual indicator based on relative rating of content item

Also Published As

Publication number Publication date
WO2008141344A3 (fr) 2008-12-31

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