WO2008098762A2 - Forwarding of advertisements by means of mobile telecommunication devices - Google Patents

Forwarding of advertisements by means of mobile telecommunication devices Download PDF

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Publication number
WO2008098762A2
WO2008098762A2 PCT/EP2008/001125 EP2008001125W WO2008098762A2 WO 2008098762 A2 WO2008098762 A2 WO 2008098762A2 EP 2008001125 W EP2008001125 W EP 2008001125W WO 2008098762 A2 WO2008098762 A2 WO 2008098762A2
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WO
WIPO (PCT)
Prior art keywords
data
data storage
mobile telecommunications
storage device
telecommunications device
Prior art date
Application number
PCT/EP2008/001125
Other languages
French (fr)
Other versions
WO2008098762A3 (en
Inventor
David James
Original Assignee
David James
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by David James filed Critical David James
Publication of WO2008098762A2 publication Critical patent/WO2008098762A2/en
Publication of WO2008098762A3 publication Critical patent/WO2008098762A3/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/14—Charging, metering or billing arrangements for data wireline or wireless communications
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/14—Charging, metering or billing arrangements for data wireline or wireless communications
    • H04L12/1453—Methods or systems for payment or settlement of the charges for data transmission involving significant interaction with the data transmission network
    • H04L12/1471—Methods or systems for payment or settlement of the charges for data transmission involving significant interaction with the data transmission network splitting of costs
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/06—Message adaptation to terminal or network requirements
    • H04L51/063—Content adaptation, e.g. replacement of unsuitable content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/04—Protocols specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/58—Message adaptation for wireless communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • H04M1/72427—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality for supporting games or graphical animations

Definitions

  • This invention relates to mobile telecommunications advertising. More particularly it relates to a data storage device for use with a mobile telecommunications device, which enables mobile telecommunications advertising, and remunerating a user of the mobile telecommunications device for advertisements transmitted to a recipient from the mobile telecommunications device.
  • a data storage device comprising a processor, an input-output port and a data storage element, the input-output port being arranged to engage with a communications port of a mobile telecommunications device such that the data storage device and the mobile telecommunications device can transfer data therebetween, the data storage element having data stored thereupon corresponding to graphic content, the processor being arranged to receive a request for data from the mobile telecommunications device, to retrieve data corresponding to the graphic content from the data storage element and to pass said data to the mobile telecommunications device via the input-output port, the data being arranged to be appended to a message to be transmitted from the mobile telecommunications device.
  • the data may comprise a code.
  • the processor may be arranged to parse the message in order to determine if a code corresponding to graphic content is contained therein.
  • the code may be decoded at network infrastructure.
  • the network infrastructure may be arranged to parse the message in order to determine if a code corresponding to graphic content is contained therein.
  • the network infrastructure may comprise a data structure containing graphic content and the graphic content may be inserted into the message in response to the code.
  • the network infrastructure may comprise a short message service centre (SMSC).
  • the network infrastructure may comprise a basestation.
  • the data may comprise a graphic data file.
  • the graphic data file may be inserted into the message at the telecommunications device.
  • the graphic content may correspond to either a logo or a slogan.
  • the logo or the slogan may be related to an advertiser's product or brand.
  • the input-output port may be arranged to connect to an external data port of the mobile telecommunications device.
  • the data storage device may be attachable to and detachable from the mobile telecommunications device.
  • the data storage device may be attached to the mobile telecommunications device, to use the data storage device.
  • the data storage device may be detached from the mobile telecommunications device, to prevent use of the data storage device. Therefore a user of the mobile telecommunications device has a choice whether or not to use the data storage device, i.e. whether or not to send data, e.g. advertising, with a message.
  • the data storage device may be provided within the mobile telecommunications device.
  • the data storage device may be based on a SIM card of the mobile telecommunications device.
  • the input-output port of the data storage device may be arranged to engage with a communications port provided by the SIM card of the mobile telecommunications device.
  • the data storage device may be activated to use the data storage device.
  • the data storage device may be deactivated to prevent use of the data storage device.
  • the data storage device may be activated and may be deactivated using an operating system of the mobile telecommunications device, for example in a manner similar to any other application provided on the mobile telecommunications device.
  • a user of the mobile telecommunications device has a choice whether or not to use the data storage device, i.e. whether or not to send data, e.g. advertising, with a message.
  • the data storage device may be arranged to transmit data to network infrastructure, such that a user's account is credited each time data corresponding to graphic content is transmitted.
  • the data storage device may be arranged to communicate with a SIM card of the mobile telecommunications device each time data corresponding to graphic content is transmitted, such that a user's account is credited each time data corresponding to graphic content is transmitted.
  • the message transmitted by the mobile telecommunications device may be sent to a mobile telecommunications device of a recipient, which may choose to access the message or to delete the message.
  • the recipient mobile telecommunications device may analyse a message to determine if the message contains data corresponding to graphic content, if the message does contain data corresponding to graphic content may communicate this to a user of the recipient mobile telecommunications device, and may access or delete the message on instructions from the user. If a message comprising data corresponding to graphic content is accessed by the recipient mobile telecommunications device, an account of the user of the recipient mobile telecommunications device may be credited.
  • a user of a data storage device may choose to send a message comprising data corresponding to graphic content, and a recipient of such a message may choose to access or delete the message. Therefore the invention provides 'free-will 1 advertising, and is not simply a way to send spam to a recipient.
  • a mobile telecommunications device comprising a data storage device according to the first aspect of the present invention.
  • a telecommunications system comprising a mobile telecommunications device, network infrastructure, the mobile telecommunications device being arranged to transfer code data corresponding to graphic content to the network infrastructure appended to a message, the network infrastructure being arranged to append graphic content defined by said code data to the message and being further arranged to transmit said message and said graphic content to a recipient.
  • the network infrastructure may be arranged to credit a user account each time graphic content is appended to the message.
  • the mobile telecommunications device may comprise a SIM card and may be arranged to credit a user account each time graphic content is appended to the message.
  • a method of remunerating a user of a mobile telecommunications device comprising the steps of: i) providing content at, or associated with, a mobile telecommunications device; ii) accessing said content in response to a flag; iii) appending at least one piece of said content to an outgoing graphic based communication, and iv) crediting a user account associated with the mobile telecommunications device, or a user, in response to the sending of said content to a third party.
  • a method of increasing exposure of advertising comprising the steps of: i) providing content corresponding to a logo or slogan associated with a product at, or associated with, a mobile telecommunications device; ii) appending said content to an outgoing graphic based communication, and iii) opening said content at a mobile telecommunications device receiving said graphic based communication.
  • a data structure comprising entries relating to alphanumeric code data; graphic content data, value of graphic content data, receipt of the alphanumeric code at a processor causes the graphic content to be appended to a message passing through the processor and further causes a user account to be credited with an amount corresponding to the numerical value of the value of the graphic content data.
  • Figure 1 is a schematic diagram of a data storage device according to an aspect of the present invention.
  • FIG 2 is a schematic diagram of a telecommunications system according to an aspect of the present invention comprising a first embodiment of a mobile telecommunications device according to another aspect of the present invention which comprises the data storage device of Figure 1 ;
  • Figure 3 is a schematic diagram of a telecommunications system according to an aspect of the present invention comprising a second embodiment of a mobile telecommunications device according to another aspect of the present invention which comprises the data storage device of Figure 1 ;
  • Figure 4 is a flow chart detailing a method of remunerating a user of a mobile telecommunications device
  • FIG. 5 is a flow chart detailing a method of increasing exposure of advertising.
  • a data storage device 100 for use with a mobile telecommunications device, comprises a processor 102, an input- output port 104 and a data storage element 106.
  • the input-output port 104 engages with a communications port of the mobile telecommunications device, to allow the transfer of data between the device 100 and the mobile telecommunications device. Additionally, the data storage device 100 may draw power from the mobile telecommunications device.
  • the data storage element 106 has data stored upon it that corresponds to graphic content, typically an advertising slogan or a logo associated with a brand.
  • the processor 102 receives a request for data from the mobile telecommunications device, and retrieves data corresponding to the graphic content from the data storage element 106. The processor 102 passes this data to the mobile telecommunications device via the input- output port 104.
  • the mobile telecommunications device appends the data to a message to be transmitted to a recipient.
  • the data is a code, typically an alphanumeric code.
  • the processor 102 parses the message in order to determine if the message contains a code corresponding to graphic content.
  • the data comprises a graphic data file.
  • the graphic data file is uploaded from the data storage device 100 and is inserted appended into the message at the telecommunications device.
  • the data storage device 100 transmits data to network infrastructure, via the telecommunications device, such that a user's account is credited each time data corresponding to graphic content is transmitted.
  • the data storage device 100 communicates with a SIM card of the mobile telecommunications device each time data corresponding to graphic content is transmitted, such that a user's account is credited each time data corresponding to graphic content is transmitted.
  • a telecommunications system 200 comprises a first embodiment of a mobile telecommunications device 202 and network infrastructure 204.
  • the mobile telecommunications device 202 comprises a handset 206 with a SIM card 207, and a data storage device 208 as described hereinbefore, which is attachable to and detachable from the handset 206.
  • the mobile telecommunications device 202 comprises a mobile telephone, a personal digital assistant or a Blackberry®.
  • a telecommunications system 300 comprises a second embodiment of a mobile telecommunications device 302 and network infrastructure 204.
  • the mobile telecommunications device 302 comprises a handset 306 with a SIM card 307, and a data storage device 308 as described hereinbefore, which is based on the SIM card 307 of the handset 306.
  • the input-output port of the data storage device 308 is arranged to engage with a communications port provided by the SIM card 307.
  • the data storage device 308 is activated to use the data storage device, and is deactivated to prevent use of the data storage device.
  • the data storage device 308 is activated and deactivated using an operating system of the handset 306, for example in a manner similar to any other application provided on the mobile telecommunications device 302.
  • the mobile telecommunications device 302 comprises a mobile telephone, a personal digital assistant or a Blackberry®.
  • the network infrastructure 204 as shown in Figures 2 and 3 is part of a mobile telephone network.
  • the network infrastructure 204 comprises a basestation 211 and a short message service centre (SMSC) 212.
  • SMSC short message service centre
  • the mobile telecommunications device 202 transfers code data appended to a message which corresponds to graphic content, to the network infrastructure 204, in a manner described hereinbefore with reference to Figure 1.
  • the code is decoded at network infrastructure 204.
  • the network infrastructure 204 parses the message in order to determine if a code corresponding to graphic content is contained therein.
  • the network infrastructure 204 stores a data structure containing graphic content and the graphic content is appended into the message in response to the decoded code.
  • the SMSC 212 of the network infrastructure 204 carries out the above functions. It will be appreciated, however, that these functions may be carried out by the basestation 211 of the network infrastructure 204, or by a further element of the network infrastructure 204, which may be placed, for example, between the basestation 211 and the SMSC 212 or after the SMSC 212, or by a combination of elements of the network infrastructure 204.
  • the network infrastructure 204 appends graphic content defined by said code data to the message, and transmits the message and said graphic content to a recipient.
  • the network infrastructure 204 may be arranged to credit a user account held either locally or centrally at a control centre, each time graphic content is appended to a message.
  • the mobile telecommunications device 202 SIM card 207 credits a user account typically held at the SIM card, each time graphic content is appended to a message.
  • a method of remunerating a user of a mobile telecommunications device comprises providing content at, or associated with, a mobile telecommunications device (Step 400).
  • the content is accessed in response to a flag (Step 402).
  • a piece of content is appended to an outgoing graphic based communication (Step 404).
  • a user account associated with the mobile telecommunications device, or a user, is credited in response to the sending of said content to a third party (Step 406).
  • a method of increasing exposure of advertising comprises providing content corresponding to a logo or slogan associated with a product at, or associated with, a mobile telecommunications device (Step 500).
  • the content is appended to an outgoing graphic based communication (Step 502).
  • the content is opened at a mobile telecommunications device receiving said graphic based communication (504). It will be appreciated that a user may select graphic content either by means of a graphical menu or via the use of an alphanumeric code.
  • references to the "crediting" of a user account are generally used in the context of monetary credits, although the term “credit” may be construed as any type of credit, for example points or other non-monetary value systems.

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Abstract

A data storage device is provided, comprising a processor, an input-output port and a data storage element, the input-output port being arranged to engage with a communications port of a mobile telecommunications device such that the data storage device and the mobile telecommunications device can transfer data therebetween, the data storage element having data stored thereupon corresponding to graphic content, the processor being arranged to receive a request for data from the mobile telecommunications device, to retrieve data corresponding to the graphic content from the data storage element and to pass said data to the mobile telecommunications device via the input-output port, the data being arranged to be appended to a message to be transmitted from the mobile telecommunications device.

Description

MOBILE TELECOMMUNICATIONS ADVERTISING
This invention relates to mobile telecommunications advertising. More particularly it relates to a data storage device for use with a mobile telecommunications device, which enables mobile telecommunications advertising, and remunerating a user of the mobile telecommunications device for advertisements transmitted to a recipient from the mobile telecommunications device.
Companies spend a large amount of resources advertising their products via both traditional media, such as newsprint and television, and the Internet. Whilst these channels of advertising are effective, they are not as effective as consumer-led interactive marketing techniques such as viral marketing.
One channel of marketing that has not been addressed generally by the current advertising media is that of mobile telephones.
According to a first aspect of the present invention there is provided a data storage device comprising a processor, an input-output port and a data storage element, the input-output port being arranged to engage with a communications port of a mobile telecommunications device such that the data storage device and the mobile telecommunications device can transfer data therebetween, the data storage element having data stored thereupon corresponding to graphic content, the processor being arranged to receive a request for data from the mobile telecommunications device, to retrieve data corresponding to the graphic content from the data storage element and to pass said data to the mobile telecommunications device via the input-output port, the data being arranged to be appended to a message to be transmitted from the mobile telecommunications device. The data may comprise a code. The processor may be arranged to parse the message in order to determine if a code corresponding to graphic content is contained therein. The code may be decoded at network infrastructure. The network infrastructure may be arranged to parse the message in order to determine if a code corresponding to graphic content is contained therein. The network infrastructure may comprise a data structure containing graphic content and the graphic content may be inserted into the message in response to the code. The network infrastructure may comprise a short message service centre (SMSC). The network infrastructure may comprise a basestation.
The use of a code corresponding to graphic content reduces the amount of data that must be transferred from the mobile telecommunications device to the network infrastructure. This reduces network traffic.
The data may comprise a graphic data file. The graphic data file may be inserted into the message at the telecommunications device.
The graphic content may correspond to either a logo or a slogan. The logo or the slogan may be related to an advertiser's product or brand.
The input-output port may be arranged to connect to an external data port of the mobile telecommunications device.
The data storage device may be attachable to and detachable from the mobile telecommunications device. The data storage device may be attached to the mobile telecommunications device, to use the data storage device. The data storage device may be detached from the mobile telecommunications device, to prevent use of the data storage device. Therefore a user of the mobile telecommunications device has a choice whether or not to use the data storage device, i.e. whether or not to send data, e.g. advertising, with a message.
The data storage device may be provided within the mobile telecommunications device. The data storage device may be based on a SIM card of the mobile telecommunications device. The input-output port of the data storage device may be arranged to engage with a communications port provided by the SIM card of the mobile telecommunications device. The data storage device may be activated to use the data storage device. The data storage device may be deactivated to prevent use of the data storage device. The data storage device may be activated and may be deactivated using an operating system of the mobile telecommunications device, for example in a manner similar to any other application provided on the mobile telecommunications device. Again, a user of the mobile telecommunications device has a choice whether or not to use the data storage device, i.e. whether or not to send data, e.g. advertising, with a message.
The data storage device may be arranged to transmit data to network infrastructure, such that a user's account is credited each time data corresponding to graphic content is transmitted.
The data storage device may be arranged to communicate with a SIM card of the mobile telecommunications device each time data corresponding to graphic content is transmitted, such that a user's account is credited each time data corresponding to graphic content is transmitted.
The message transmitted by the mobile telecommunications device may be sent to a mobile telecommunications device of a recipient, which may choose to access the message or to delete the message. The recipient mobile telecommunications device may analyse a message to determine if the message contains data corresponding to graphic content, if the message does contain data corresponding to graphic content may communicate this to a user of the recipient mobile telecommunications device, and may access or delete the message on instructions from the user. If a message comprising data corresponding to graphic content is accessed by the recipient mobile telecommunications device, an account of the user of the recipient mobile telecommunications device may be credited.
A user of a data storage device may choose to send a message comprising data corresponding to graphic content, and a recipient of such a message may choose to access or delete the message. Therefore the invention provides 'free-will1 advertising, and is not simply a way to send spam to a recipient.
According to a second aspect of the present invention there is provided a mobile telecommunications device comprising a data storage device according to the first aspect of the present invention.
According to a third aspect of the present invention there is provided a telecommunications system comprising a mobile telecommunications device, network infrastructure, the mobile telecommunications device being arranged to transfer code data corresponding to graphic content to the network infrastructure appended to a message, the network infrastructure being arranged to append graphic content defined by said code data to the message and being further arranged to transmit said message and said graphic content to a recipient. The network infrastructure may be arranged to credit a user account each time graphic content is appended to the message.
The mobile telecommunications device may comprise a SIM card and may be arranged to credit a user account each time graphic content is appended to the message.
According to a fourth aspect of the present invention there is provided a method of remunerating a user of a mobile telecommunications device comprising the steps of: i) providing content at, or associated with, a mobile telecommunications device; ii) accessing said content in response to a flag; iii) appending at least one piece of said content to an outgoing graphic based communication, and iv) crediting a user account associated with the mobile telecommunications device, or a user, in response to the sending of said content to a third party.
According to a fifth aspect of the present invention there is provided a method of increasing exposure of advertising comprising the steps of: i) providing content corresponding to a logo or slogan associated with a product at, or associated with, a mobile telecommunications device; ii) appending said content to an outgoing graphic based communication, and iii) opening said content at a mobile telecommunications device receiving said graphic based communication.
According to a sixth aspect of the present invention there is provided a data structure comprising entries relating to alphanumeric code data; graphic content data, value of graphic content data, receipt of the alphanumeric code at a processor causes the graphic content to be appended to a message passing through the processor and further causes a user account to be credited with an amount corresponding to the numerical value of the value of the graphic content data.
The invention will now be described, by way of example only, with reference to the accompanying drawings, in which:
Figure 1 is a schematic diagram of a data storage device according to an aspect of the present invention;
Figure 2 is a schematic diagram of a telecommunications system according to an aspect of the present invention comprising a first embodiment of a mobile telecommunications device according to another aspect of the present invention which comprises the data storage device of Figure 1 ;
Figure 3 is a schematic diagram of a telecommunications system according to an aspect of the present invention comprising a second embodiment of a mobile telecommunications device according to another aspect of the present invention which comprises the data storage device of Figure 1 ;
Figure 4 is a flow chart detailing a method of remunerating a user of a mobile telecommunications device, and
Figure 5 is a flow chart detailing a method of increasing exposure of advertising. Referring now to Figure 1 , a data storage device 100, for use with a mobile telecommunications device, comprises a processor 102, an input- output port 104 and a data storage element 106.
The input-output port 104 engages with a communications port of the mobile telecommunications device, to allow the transfer of data between the device 100 and the mobile telecommunications device. Additionally, the data storage device 100 may draw power from the mobile telecommunications device.
The data storage element 106 has data stored upon it that corresponds to graphic content, typically an advertising slogan or a logo associated with a brand.
The processor 102 receives a request for data from the mobile telecommunications device, and retrieves data corresponding to the graphic content from the data storage element 106. The processor 102 passes this data to the mobile telecommunications device via the input- output port 104.
The mobile telecommunications device appends the data to a message to be transmitted to a recipient.
In one embodiment, the data is a code, typically an alphanumeric code. The processor 102 parses the message in order to determine if the message contains a code corresponding to graphic content.
In an alternative embodiment, the data comprises a graphic data file. The graphic data file is uploaded from the data storage device 100 and is inserted appended into the message at the telecommunications device. In one embodiment, the data storage device 100 transmits data to network infrastructure, via the telecommunications device, such that a user's account is credited each time data corresponding to graphic content is transmitted.
In an alternative embodiment, the data storage device 100 communicates with a SIM card of the mobile telecommunications device each time data corresponding to graphic content is transmitted, such that a user's account is credited each time data corresponding to graphic content is transmitted.
Referring now to Figure 2, a telecommunications system 200 comprises a first embodiment of a mobile telecommunications device 202 and network infrastructure 204.
The mobile telecommunications device 202 comprises a handset 206 with a SIM card 207, and a data storage device 208 as described hereinbefore, which is attachable to and detachable from the handset 206. Typically, the mobile telecommunications device 202 comprises a mobile telephone, a personal digital assistant or a Blackberry®.
Referring now to Figure 3, a telecommunications system 300 comprises a second embodiment of a mobile telecommunications device 302 and network infrastructure 204.
The mobile telecommunications device 302 comprises a handset 306 with a SIM card 307, and a data storage device 308 as described hereinbefore, which is based on the SIM card 307 of the handset 306. The input-output port of the data storage device 308 is arranged to engage with a communications port provided by the SIM card 307. The data storage device 308 is activated to use the data storage device, and is deactivated to prevent use of the data storage device. The data storage device 308 is activated and deactivated using an operating system of the handset 306, for example in a manner similar to any other application provided on the mobile telecommunications device 302. Typically, the mobile telecommunications device 302 comprises a mobile telephone, a personal digital assistant or a Blackberry®.
The network infrastructure 204 as shown in Figures 2 and 3 is part of a mobile telephone network. The network infrastructure 204 comprises a basestation 211 and a short message service centre (SMSC) 212.
In use, the mobile telecommunications device 202 transfers code data appended to a message which corresponds to graphic content, to the network infrastructure 204, in a manner described hereinbefore with reference to Figure 1.
The code is decoded at network infrastructure 204. The network infrastructure 204 parses the message in order to determine if a code corresponding to graphic content is contained therein. The network infrastructure 204 stores a data structure containing graphic content and the graphic content is appended into the message in response to the decoded code. In this embodiment, the SMSC 212 of the network infrastructure 204 carries out the above functions. It will be appreciated, however, that these functions may be carried out by the basestation 211 of the network infrastructure 204, or by a further element of the network infrastructure 204, which may be placed, for example, between the basestation 211 and the SMSC 212 or after the SMSC 212, or by a combination of elements of the network infrastructure 204. The network infrastructure 204 appends graphic content defined by said code data to the message, and transmits the message and said graphic content to a recipient.
In one embodiment, the network infrastructure 204 may be arranged to credit a user account held either locally or centrally at a control centre, each time graphic content is appended to a message.
In an alternative embodiment, the mobile telecommunications device 202 SIM card 207 credits a user account typically held at the SIM card, each time graphic content is appended to a message.
Referring now to Figure 4, a method of remunerating a user of a mobile telecommunications device comprises providing content at, or associated with, a mobile telecommunications device (Step 400). The content is accessed in response to a flag (Step 402). A piece of content is appended to an outgoing graphic based communication (Step 404). A user account associated with the mobile telecommunications device, or a user, is credited in response to the sending of said content to a third party (Step 406).
Referring now to Figure 5, a method of increasing exposure of advertising comprises providing content corresponding to a logo or slogan associated with a product at, or associated with, a mobile telecommunications device (Step 500). The content is appended to an outgoing graphic based communication (Step 502). The content is opened at a mobile telecommunications device receiving said graphic based communication (504). It will be appreciated that a user may select graphic content either by means of a graphical menu or via the use of an alphanumeric code.
It will be further appreciated that references to the "crediting" of a user account are generally used in the context of monetary credits, although the term "credit" may be construed as any type of credit, for example points or other non-monetary value systems.
Alterations and modifications may be made to the above without departing from the scope of the invention.

Claims

1. A data storage device comprising a processor, an input-output port and a data storage element, the input-output port being arranged to engage with a communications port of a mobile telecommunications device such that the data storage device and the mobile telecommunications device can transfer data therebetween, the data storage element having data stored thereupon corresponding to graphic content, the processor being arranged to receive a request for data from the mobile telecommunications device, to retrieve data corresponding to the graphic content from the data storage element and to pass said data to the mobile telecommunications device via the input-output port, the data being arranged to be appended to a message to be transmitted from the mobile telecommunications device.
2. A data storage device according to claim 1 , wherein the data comprises a code.
3. A data storage device according to claim 2, wherein the code is decoded at network infrastructure.
4. A data storage device according to claim 3, wherein the network infrastructure is arranged to parse the message in order to determine if a code corresponding to graphic content is contained therein.
5. A data storage device according to claim 3 or claim 4, wherein the network infrastructure comprises a data structure containing graphic content and the graphic content is inserted into the message in response to the code.
6. A data storage device according to any of claims 3 to 5, wherein the network infrastructure comprises a short message service centre (SMSC).
7. A data storage device according to any preceding claim, wherein the data comprises a graphic data file.
8. A data storage device according to claim 7, wherein the graphic data file is inserted into the message at the telecommunications device.
9. A data storage device according to any preceding claim, wherein the graphic content corresponds to either a logo or a slogan.
10. A data storage device according to any preceding claim which is attachable to and detachable from the mobile telecommunications device.
11. A data storage device according to claim 10 which is attached to the mobile telecommunications device, to use the data storage device, and is detached from the mobile telecommunications device, to prevent use of the data storage device.
12. A data storage device according to any of claims 1 to 9 which is provided within the mobile telecommunications device.
13. A data storage device according to claim 12 which is based on a SIM card of the mobile telecommunications device.
14. A data storage device according to claim 11 or claim 12 which activated to use the data storage device and deactivated to prevent use of the data storage device.
15. A data storage device according to any preceding claim, arranged to transmit data to network infrastructure, such that a user's account is credited each time data corresponding to graphic content is transmitted.
16. A data storage device according to any preceding claim, arranged to communicate with a SIM card of the mobile telecommunications device each time data corresponding to graphic content is transmitted, such that a user's account is credited each time data corresponding to graphic content is transmitted.
17. A mobile telecommunications device comprising a data storage device according to any one of claims 1 to 11.
18. A telecommunications system comprising a mobile telecommunications device, network infrastructure, the mobile telecommunications device being arranged to transfer code data corresponding to graphic content to the network infrastructure appended to a message, and the network infrastructure being arranged to append graphic content defined by said code data to the message and being further arranged to transmit said message and said graphic content to a recipient.
19. A telecommunications system according to claim 13, wherein the network infrastructure is arranged to credit a user account each time graphic content is appended to the message.
20. A telecommunications system according to claim 13 or claim 14, wherein the mobile telecommunications device comprises a SIM card and is arranged to credit a user account each time graphic content is appended to the message.
21. A method of remunerating a user of a mobile telecommunications device comprising the steps of: i) providing content at, or associated with, a mobile telecommunications device; ii) accessing said content in response to a flag; iii) appending at least one piece of said content to an outgoing graphic based communication, and iv) crediting a user account associated with the mobile telecommunications device, or a user, in response to the sending of said content to a third party.
22. A method of increasing exposure of advertising comprising the steps of: i) providing content corresponding to a logo or slogan associated with a product at, or associated with, a mobile telecommunications device; ii) appending said content to an outgoing graphic based communication, and iii) opening said content at a mobile telecommunications device receiving said graphic based communication.
23. A data structure comprising entries relating to alphanumeric code data, graphic content data, value of graphic content data, receipt of the alphanumeric code at a processor causes the graphic content to be appended to a message passing through the processor and further causes a user account to be credited with an amount corresponding to the numerical value of the value of the graphic content data.
24. A data storage device substantially as described herein with reference to the accompanying drawings.
PCT/EP2008/001125 2007-02-14 2008-02-14 Forwarding of advertisements by means of mobile telecommunication devices WO2008098762A2 (en)

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IE20070092A IES20070092A2 (en) 2007-02-14 2007-02-14 Mobile telecommunications advertising module and method
IES2007/0092 2007-02-14

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WO2008098762A3 WO2008098762A3 (en) 2008-10-02

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WO2008098762A3 (en) 2008-10-02

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