WO2008005198A4 - Method and apparatus for advertisement placement in a user dialog on a set-top box - Google Patents

Method and apparatus for advertisement placement in a user dialog on a set-top box Download PDF

Info

Publication number
WO2008005198A4
WO2008005198A4 PCT/US2007/014508 US2007014508W WO2008005198A4 WO 2008005198 A4 WO2008005198 A4 WO 2008005198A4 US 2007014508 W US2007014508 W US 2007014508W WO 2008005198 A4 WO2008005198 A4 WO 2008005198A4
Authority
WO
WIPO (PCT)
Prior art keywords
items
list
user
viewer
recited
Prior art date
Application number
PCT/US2007/014508
Other languages
French (fr)
Other versions
WO2008005198A2 (en
WO2008005198A3 (en
Inventor
James M Barton
Paul Stevens
David Sandford
Robin Hayes
Margret Schmidt
Bruce Klein
Original Assignee
Tivo Inc
James M Barton
Paul Stevens
David Sandford
Robin Hayes
Margret Schmidt
Bruce Klein
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/474,039 external-priority patent/US8261300B2/en
Application filed by Tivo Inc, James M Barton, Paul Stevens, David Sandford, Robin Hayes, Margret Schmidt, Bruce Klein filed Critical Tivo Inc
Priority to JP2009516574A priority Critical patent/JP5356224B2/en
Priority to CA002653502A priority patent/CA2653502A1/en
Priority to EP07835850A priority patent/EP2033073A4/en
Priority to AU2007269944A priority patent/AU2007269944B2/en
Publication of WO2008005198A2 publication Critical patent/WO2008005198A2/en
Publication of WO2008005198A3 publication Critical patent/WO2008005198A3/en
Publication of WO2008005198A4 publication Critical patent/WO2008005198A4/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/4147—PVR [Personal Video Recorder]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H04N21/8133—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Databases & Information Systems (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Computer Interaction (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Television Signal Processing For Recording (AREA)

Abstract

Methods and apparatuses for presenting targeted advertisements to DVR users are described. After a DVR has finished playing a recorded television program, or in response to other specified events, the DVR presents a screen which comprises a "save or delete" menu. In addition to the "save" and "delete" options, the menu additionally comprises one or more other options. Each of these other options may correspond to a separate promotional item. For example, a user's selection of such an option may cause the DVR to display or play an advertisement on the user's television set. Additionally or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually purchase a product or service. The product or service advertised or offered may be one that was featured or referenced in the television program that the user was just watching.

Claims

received by the International Bureau on 10 November 2008 (10.11.08)CLAIMS FOR ARTICLE 19 AMENDMENT
1. A method for presenting information through a multimedia device, the method comprising: establishing an association between a program and a list of items; presenting, to a viewer, in a dialog that asks the viewer whether the viewer wants to delete the program through the multimedia device, a link to the list of items that are associated with the program; and receiving viewer input that indicates viewer selection of the link; and in response to receiving the viewer input, presenting the list of items through the multimedia device.
2. A method as recited in Claim 1, wherein at least one item in the list of items identifies an advertisement that is associated with the program.
3. A method as recited in Claim 1, wherein at least one item in the list of items identifies a purchasable product that is associated with the program.
4. A method as recited in Claim 1, wherein at least one item in the list of items identifies a purchasable service that is associated with the program.
5. A method as recited in Claim 1, wherein at least one item in the list of items identifies a question to which the viewer can provide an answer through the multimedia device.
6. A method as recited in Claim 1 , wherein at least one item in the list of items identifies results of a viewer poll.
7. A method as recited in Claim 1, wherein at least one item in the list of items identifies downloadable content that can be downloaded through the multimedia device. A method as recited in Claim 1 , wherein presenting the list of items through the multimedia device comprises: presenting, in connection with one or more items in the list of items, one or more icons that indicate types of the one or more items.
PCT/US2007/014508 2006-06-23 2007-06-21 Method and apparatus for advertisement placement in a user dialog on a set-top box WO2008005198A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
JP2009516574A JP5356224B2 (en) 2006-06-23 2007-06-21 Method and apparatus for posting advertisements on set-top box user dialogs
CA002653502A CA2653502A1 (en) 2006-06-23 2007-06-21 Method and apparatus for advertisement placement in a user dialog on a set-top box
EP07835850A EP2033073A4 (en) 2006-06-23 2007-06-21 Method and apparatus for advertisement placement in a user dialog on a set-top box
AU2007269944A AU2007269944B2 (en) 2006-06-23 2007-06-21 Method and apparatus for advertisement placement in a user dialog on a set-top box

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US11/474,039 US8261300B2 (en) 2006-06-23 2006-06-23 Method and apparatus for advertisement placement in a user dialog on a set-top box
US11/474,039 2006-06-23
US11/492,281 US9088826B2 (en) 2006-06-23 2006-07-24 Method and apparatus for advertisement placement in a user dialog on a set-top box
US11/492,281 2006-07-24

Publications (3)

Publication Number Publication Date
WO2008005198A2 WO2008005198A2 (en) 2008-01-10
WO2008005198A3 WO2008005198A3 (en) 2008-11-13
WO2008005198A4 true WO2008005198A4 (en) 2008-12-31

Family

ID=38895081

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/014508 WO2008005198A2 (en) 2006-06-23 2007-06-21 Method and apparatus for advertisement placement in a user dialog on a set-top box

Country Status (1)

Country Link
WO (1) WO2008005198A2 (en)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2009253337A (en) * 2008-04-01 2009-10-29 Sanyo Electric Co Ltd Digital broadcast receiver
KR20100062158A (en) * 2008-12-01 2010-06-10 삼성전자주식회사 Display apparatus and method of displaying
US8245253B2 (en) * 2010-12-15 2012-08-14 Dish Network L.L.C. Displaying music information associated with a television program

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6240555B1 (en) * 1996-03-29 2001-05-29 Microsoft Corporation Interactive entertainment system for presenting supplemental interactive content together with continuous video programs

Also Published As

Publication number Publication date
WO2008005198A2 (en) 2008-01-10
WO2008005198A3 (en) 2008-11-13

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