WO2008003192A1 - Système et procédé d'adaptation intelligents - Google Patents

Système et procédé d'adaptation intelligents Download PDF

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Publication number
WO2008003192A1
WO2008003192A1 PCT/CN2006/003566 CN2006003566W WO2008003192A1 WO 2008003192 A1 WO2008003192 A1 WO 2008003192A1 CN 2006003566 W CN2006003566 W CN 2006003566W WO 2008003192 A1 WO2008003192 A1 WO 2008003192A1
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WO
WIPO (PCT)
Prior art keywords
data
product
analysis
smart
identification data
Prior art date
Application number
PCT/CN2006/003566
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English (en)
Chinese (zh)
Inventor
Wai-Keung Wong
Yung-Sun Sunney Leung
Pik-Yin Mok
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The Hong Kong Polytechnic University
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by The Hong Kong Polytechnic University filed Critical The Hong Kong Polytechnic University
Publication of WO2008003192A1 publication Critical patent/WO2008003192A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a smart fitting system and method, and more particularly to a smart fitting system and method for identifying data and transmitting data in both directions for automatically providing cross-selling and up-selling services to customers. Background technique
  • the interrogator unit in the fitting room can only detect items in the interrogation area defined by the interrogator unit, and cannot identify items outside the interrogation area in the fitting room.
  • the system only allows one-way communication, ie, the system only allows product IDs and customer information, etc. to be sent to the store server, which provides the offer based on the item entry only to the store clerk, not from the system to the customer. Communication channels, therefore, such systems require the salesperson to manually cross-sell based on the retrieved information. Disclosure of invention
  • the present invention provides a smart fitting system and method for identifying data and transmitting data bidirectionally, the system and method not only detecting in the space of the fitting room and/or Or goods in any position before the mirror, and can detect hanging, flat or any other placed goods. Moreover, the system and method of the present invention enables both interactive and non-interactive two-way communication, and thus, the present invention enables automatic cross-selling and up-selling.
  • the present invention provides a smart fitting system for identifying data and transmitting data bidirectionally, wherein the system comprises: at least one UHF tag for storing product identification data; at least one smart wearing mirror and/or Or at least one smart fitting room, which is equipped with radio frequency identification And the radio frequency identification device is configured to detect the UHF tag to obtain product identification data, and send the product identification data to a network server; and the network server is configured to receive product identification data sent by the radio frequency identification device And analyzing, according to the product identification data, and sending the analysis result to the display device via the at least one client PC; the at least one client PC is connected to the display device and the network 'server for controlling the display And providing the multimedia device; and the display device is mounted on the smart mirror and/or in the smart fitting room and connected to the client PC for receiving and displaying the analysis result and corresponding Multimedia content.
  • the present invention also provides a smart fitting method for identifying data and transmitting data bidirectionally, wherein the method comprises the following steps: at least one radio frequency identification device in the smart mirror detects the UHF tag to obtain a product Identifying data, and transmitting the product identification data to a network server; determining whether the user identification card is detected; if the user identification card is detected, the scanner acquires the user identification data stored in the user identification card, and The PC sends the acquired data to a network server; if the user identification card is not detected, the next step is directly performed; the network server performs analysis according to the received data, and sends the analysis result to the user PC via the client PC.
  • a display device and the display device receives and displays the analysis result and corresponding multimedia content.
  • the smart fitting system and method of the present invention can detect not only goods in the fitting room space area and/or any position in front of the mirror by using UHF RFID technology, but also can detect suspended, flat or any other placed state. Products of. Moreover, the system and method of the present invention enables both interactive and non-interactive two-way communication through display devices, radio frequency identification devices, and web servers, and thus the present invention enables automatic cross-selling and up-selling. BRIEF DESCRIPTION OF THE DRAWINGS
  • FIG. 1 is a schematic structural view of a smart fitting system of the present invention.
  • FIG. 2 is a schematic illustration of the principle of operation of the RFID of the present invention.
  • 3A, 3B and 3C are schematic views of a display screen of the present invention.
  • FIG. 4 is a functional block diagram of a data analysis engine for providing recommendations to customers.
  • Figure 5 is a schematic layout of the classification levels of the apparel products of the present invention.
  • Figure 6 is a schematic illustration of a product information table stored in a product database of the present invention.
  • Figure ⁇ is a schematic diagram of a customer information table stored in the customer database of the present invention.
  • Figure 8 is a schematic illustration of the trial wear record in the try-on database of the present invention.
  • Figure 9 is a schematic illustration of a promotional database table of the present invention.
  • Figure 10 is a schematic illustration of the inventory list database of the present invention.
  • Figure 11 is a flow chart of the smart fitting method of the present invention.
  • Figure 12 is a flow chart of data analysis performed by the web server of the present invention.
  • the smart fitting system and method of the present invention for identifying data and transmitting data bidirectionally can detect not only goods in the fitting room space area and/or any position in front of the mirror, but also can detect hanging, flat or any other
  • the systems and methods of the present invention enable both interactive and non-interactive two-way communication.
  • the system of the present invention comprises: at least one ultra high frequency (UHF) tag 1 for storing product identification data; at least one client 2, in which a radio frequency identification (RFID) device is mounted, the radio frequency identification device for detecting the super a high frequency tag to obtain product identification data, and send the product identification data to the network server 3; the network server 3 is configured to receive product identification data sent by the radio frequency identification device, perform analysis according to the product identification data, and The analysis result is sent to the display device 4 via at least one client PC; at least one client PC, connected to the display device 4 and the network server 3, for controlling the display device 4 and providing multimedia content; and the display device 4, with the user The end PC is connected to receive and display the analysis result and the corresponding multimedia content.
  • UHF ultra high frequency
  • RFID radio frequency identification
  • the system of the present invention further comprises: at least one subscriber identity card 5 to which is attached an HF tag or a two-dimensional bar code for storing user identification data; and at least one scanner 6 that passes a standard USB or standard RS-232 port Connected to the client PC for scanning user identification data in the subscriber identity card 5, and transmitting the subscriber identity data to the network server 3 via the client PC.
  • the user terminal 2 of the present invention can be a smart fitting room in which the radio frequency identification device, the display device 4 and the scanner 6 are installed, and the other user terminal 2' of the present invention can be a A smart wearing mirror, in which the radio frequency identification device and the display device 4 are mounted.
  • the web server 3 of the present invention may be a store counter.
  • the UHF tag 1 (i.e., product identification tag) and the subscriber identity card 5 (also referred to as "VIP card”) of the present invention are both RFID tags.
  • An RPID tag is a radio frequency transceiver that is activated upon receipt of a predetermined signal, sometimes referred to as a "transponder", which is comprised of an integrated circuit IC attached to an antenna, preferably a small coil of wire, required Protective outer packaging such as plastic cards can also be included.
  • the integrated circuit IC is used for storing data.
  • the product identification tag is an ultra-high frequency tag 1 for storing product information, and the data stored in the UHF tag 1 is read by the radio frequency identification device
  • the user identification card 5 is a device to which an HF tag or other automatic ID technology such as a two-dimensional bar code is attached for storing user identification data, and data stored in the user identification card 5 is read by the scanner.
  • RPID tags can have many shapes and sizes.
  • the RFID tag can be "passive", i.e., without a battery, or it can be “active”, i.e., self-powered by a battery, in the system of the present invention, only passive tags are employed.
  • a bar code is generally attached to a product, and in an embodiment of the invention, a hand scanner is used to read information stored in a bar code attached to an item (including item price, product number, color, size, and others).
  • a hand scanner is used to read information stored in a bar code attached to an item (including item price, product number, color, size, and others).
  • the unique ID associated with the information of the barcode is assigned to the UHF tag 1, and then the UHF tag 1 is attached to the article.
  • the radio frequency identification device comprises: at least two R ID antennas 21, 21' for detecting product identification data stored in the UHF tag 1; and an RFID reader 22 for acquiring The product identification data detected by the RFID antennas 21, 21' is transmitted, and the product identification data is transmitted to the web server 3. That is, the data stored in the UHF tag 1 is sent to the RPID reader 22 via the antenna 21 and then transmitted to the network server 3, and the RFID technology does not require line of sight for product scanning.
  • the RFID antenna 21, 21' of the present invention is a wireless product detecting device for transmitting or receiving electromagnetic waves.
  • an ultra high frequency R ID antenna is preferably used. Since RFID does not require line-of-sight, the UHF RFID antenna can be mounted in the smart fitting room 2 or on the smart mirror 2 in a visible or hidden manner.
  • the RFID reader 22 also referred to as an RPID interrogator, is the product ID processor and customer identification device of the present invention, which is a radio frequency transceiver controlled by a microprocessor or digital signal processor.
  • the RFID reader 22 attached to the RPID antenna 21 captures data from the RPID antenna 21 and then transmits the data to a computer for processing.
  • the operation of the system identification data of the present invention will be described with reference to FIG.
  • the RPID reader 22 of the present invention reads information from an RFID tag by using radio waves. Since the system of the present invention employs the passive tag 1, the RFID reader 22 first transmits the energy field "waking up" the UHF tag 1, providing the tag 1 in response to the power of the RFID reader 22. After "waking up" the UHF tag 1, the data stored in the UHF tag 1 is acquired by the RFID antenna 21, and then the acquired data is transmitted to the host system via the communication interface (cable or wireless), that is, the web server 3 .
  • the scanner 6 of the present invention scans and acquires data stored in the subscriber identity card 5, and transmits it to the network server 3 via the client PC for data analysis and storage, and the like.
  • the customer identification device employs an ID barcode scanner 6, and the customer identification device can also be an HF RFID reader.
  • the system of the present invention is capable of identifying all items in the area of the fitting room. Once the item to which the UHF tag 1 is attached is brought into the area of the fitting room, the RFID device can detect the attachment of the item regardless of whether the item is suspended, laid flat or in any other state. High frequency tag 1. Further, when the customer brings a plurality of articles into the fitting room at the same time, the RFID device can simultaneously detect the products, and the RFID reader 22 reads the stored in the UHF tag 1 attached to the article through the RFID antenna 21. The data is then sent to the web server 3.
  • the smart wearing mirror 2' of the present invention is capable of simultaneously detecting a plurality of products having the UHF tag 1 attached in front of the fitting mirror 2'.
  • the RFID reader 22 reads the data stored in the UHF tag 1 attached to the article through the RPID antenna 21', and then transmits it to the web server 3.
  • the web server 3 performs analysis processing using the received data, automatically selects similar and/or related products for up-selling and cross-selling, and then transmits the analysis result to the display device 4 via the client PC for display.
  • the display device 4 of the present invention may be a touch screen LCD 41 or a projector 42.
  • the touch screen LCD 41 is mounted, for example, on a wall in the smart fitting room 2 for displaying the analysis results and corresponding multimedia content, such as suggestions and photos for upselling similar items and for cross-selling related items.
  • the touch screen LCD 41 can also receive information input by the customer and send the input information to the web server 3 via the client PC.
  • the system of the present invention may also include a handheld wireless device such as a pair of walkie-talkies 7, installed in the smart fitting room 2 and the web server 3 for enabling two-way communication between the customer and the web server 3.
  • another walkie-talkie located at the store counter 3 can receive additional demand from the customer in the fitting room for the selected item, for example, Size, color, etc.
  • the web server 3 analyzes based on the above-described user identification data, product identification data, and data received by the touch panel LCD 41 or the interphone 7, and then displays the detected similar and matching item information through the touch panel LCD 41 or the projector 42.
  • the projector 42 is mounted on the smart wearing mirror 2' for projecting the analysis result next to the smart wearing mirror 2'.
  • the multimedia content is stored in the client PC.
  • the client PC transmits the analysis result and the multimedia content related to the analysis result to the display device 4.
  • FIG. 3A, 3B and 3C are schematic views of a display screen of the present invention.
  • the left side of the screen shown in Fig. 3A displays promotional item information such as photos, videos, and other formats.
  • the fitting room is displayed on the left side of the screen.
  • the right side of the screen shows each item in the fitting room 2 for the customer to click to select.
  • the mashup information of the selected item is displayed on the left side of the screen, as shown in FIG.
  • the mashup information of the selected item is displayed on the left side of the current screen, which only includes a short description. , such as color, price, and promotional information. Other items and related information are displayed on the right side of the screen.
  • Customers can inform the store staff to try on the product by tapping the buttons, b, c and d.
  • the Back button is used to return to the previous slide, and there are instructions on the screen that instruct the customer to proceed.
  • Fig. 3C is a screen displayed by the projector 42 in which the clothing item in front of the wearing mirror 2' and all of its mashup items are displayed, and when there is no clothing in front of the wearing mirror 2', the screen displays the promotional item.
  • the network server 3 of the present invention comprises: an RFID middleware 8 for controlling reading of the RFID reader 22, collecting and filtering the received product identification data and user identification data, and then transmitting the filtered data to An intelligent database module 9 for receiving and storing the filtered data, and a data analysis engine 10 for searching data stored in the intelligent database module 9, and analyzing according to the retrieved data And transmitting the analysis result to the display device 4 via the client PC.
  • the RFID middleware 8 of the present invention is commercial software purchased from a software company, and is an RFID data management platform for collecting, filtering, and transmitting raw RFID data read from the RFID reader 22.
  • the RFID middleware 8 allows system operators to configure, monitor, and manage all readers and antennas.
  • the intelligent database module 9 of the present invention is mainly used for recording such as products, customers, promotions and stocks
  • the inventory database or the like generates all relevant information necessary for effective cross-selling and up-selling advice.
  • the intelligent database module 9 includes: a product database 91 for storing product information and receiving the filtered data; a customer database 92 for storing Customer information and a trial wear record, and receiving the filtered data; a trial wear database 93 for storing a customer's trial wear record; an inventory database 94 for storing inventory information; a promotion database 95 for storing promotions Information; and a mashup rule database 96 for storing mashup rules.
  • FIG. 5 shows a schematic layout of the classification levels of the apparel products of the present invention.
  • the clothing classification levels of the present invention are, in order, gender, style, type, style, color, and the like.
  • 6 is a schematic diagram of a product information table stored in the product database 91 of the present invention, which includes a product ID, a SKU (stock unit), a product name, a style code, a color, a size, a price, and the like. Based on the product information table, a summary report of the product database as shown below can be generated.
  • SKU stock unit
  • the system of the present invention provides personalized cross-selling and up-selling advice to customers based on the customer's body shape, try-on experience, and purchase history.
  • Customer information is stored in the customer database 92 as shown in FIG.
  • the customer information table of Figure 7 includes the VIP card ID, name, address, age, category, and member photo.
  • the product database 91 and the customer database 92 are associated by trying on the database 93.
  • the try-on database 93 is used to store the customer's trial-through record, including date, time, product ID, antenna ID, suggestion, customer ID (optional), and purchase information. It can be seen from the trial wear information table shown in Fig. 8 that the product ID and the customer ID are used as keywords to associate the product database 91 with the customer database 92.
  • Each antenna ID is associated with a fitting room or a mirror. These try-on and purchase records can be used in market analysis and consumer behavior analysis (see Figure 4).
  • Body shape try on history purchase history
  • try-on database 93 helps market departments analyze hot-selling products and sell slower products. Fitting room try-on summary report
  • Figure 9 is a schematic illustration of an inventory database 94 of the present invention
  • Figure 10 is a schematic illustration of a promotional database 95 of the present invention.
  • the inventory database 94 is used to store inventory information, including SKUs, product IDs, colors, sizes, locations, and quantities.
  • the promotion database 95 is used to store promotional information, including a promotion ID, a description, a start date, an end period, a product ID, and a VIP class. Don't, discounts, standards, and combination discounts.
  • the mashup rule database 96 of the present invention is used to store mashup rules, which are primarily used in the intelligent mashup analysis of the data analysis engine 10.
  • the system of the present invention automatically generates similar and matching merchandise in two ways based on the color, style, theme, fabric, design details and other features of the merchandise detected by the RPID antenna 21, 21 ', in both ways, multimedia content Displayed on the touch screen LCD 41 in the fitting room 2 and/or projected by the projector 42 next to the mirror 2'.
  • similar and matching items recommended by the web server 3 are manually scheduled and input by a person.
  • Recommended similar and matching items are generated by the data analysis engine 10.
  • the data analysis engine 10 automatically mixes and matches the most appropriate merchandise based on the mashup rules stored in the mashup rules database 96, using analysis results based on customer preferences, product characteristics, and hot product analysis.
  • the data analysis engine 10 of the present invention includes: a customer preference analysis device 101 for performing customer preference analysis based on information stored in the customer database 92, and transmitting the customer preference analysis result to the product feature analysis device 102; the product feature analysis device 102 And performing product feature analysis according to the customer preference analysis result and the information stored in the product database 91, and sending the product feature analysis result to the hot product analysis device 103; the hot product analysis device 103, according to the product feature
  • the analysis result and the information stored in the inventory database 94 and the promotion database 95 perform hot product analysis, and send the hot product analysis result to the smart mixing device 104; and the smart mashup device 104 for The product analysis result and the mashup rule are subjected to intelligent mashup analysis, and the mashup analysis result is sent to the trial wear database 93, and sent to the display device 4 via the client PC.
  • the above process is one possible retrieval mechanism that the data analysis engine can employ, but the data analysis of the present invention is not limited to the above process.
  • the data recorded by the mashup analysis is not limited to the data in the six databases as shown in Fig. 4, but other data can be flexibly included.
  • the RFID device detects the UHF tag attached to the garment. More specifically, the RFID reader 22 reads the product identification data stored in the UHF tag 1 attached to the garment through the RFID antenna 21. The RFID reader 22 then transmits the read data to the web server 3 (step S1);
  • step S2 It is judged whether the VIP card 5 is detected (step S2). If the VIP card 5 is detected, that is, the user enters the fitting room with the valid VIP card 5, the VIP card scanner 6 acquires similarly to the above step S1. The user identification data stored in the VIP card 5 is sent to the network server 3 via the client PC (step S3); if the VIP card 5 is not detected, there is no valid VIP card 5 in the fitting room 2 Or when the customer approaches the dressing mirror 2', proceed directly to step 4;
  • the web server 3 analyzes based on the received data, and transmits the analysis result to the display device 4 via the client PC (step S4).
  • the display device 4 receives and displays the analysis result and the corresponding multimedia content (step S5).
  • step 41 the RFID middleware 8 installed in the network server 3 collects and filters the received data, and then sends the filtered data to the intelligent database module 9;
  • step 42 the intelligent database module 9 receives and stores the filtered data; in step 43, the customer preference analysis device 101 of the data analysis engine 10 determines whether the smart database module 9 receives the user identification data, and when the intelligent database module 9 When the user identification data is received, step 44 is performed, and the customer preference analysis is performed according to the customer information and the trial wear record stored in the customer database 92. When the smart database module 9 does not receive the user identification data, step 45 is performed to directly utilize the large Most customers purchase preference information as an analysis result of customer preference analysis, wherein most customers purchase hi information by analyzing all the trial wear records in the trial wear database 93, and then the customer preference analysis device 101 sends the customer preference analysis result to Product feature analysis device 102;
  • step 46 the product feature analysis device 102 performs product feature analysis based on the customer preference analysis result and product information, and transmits the product feature analysis result to the hot product analysis device 103;
  • step 47 the hot product analysis device 103 performs hot product analysis based on the product feature analysis result and the information stored in the inventory database and the promotion database, and sends the hot product analysis result to the smart mashup device 104; as well as
  • step 48 the smart mashup device 104 performs intelligent mashup analysis according to the hot product analysis result and the mashup rule, and sends the mashup analysis result to the display device 4 via the client PC. In addition, for later data analysis, the smart mashup device 104 also sends the mashup analysis result to the trial wear database 93 for storage.
  • the data analysis process of the present invention is not limited to the above steps 41 to 48, Instead, it can be flexibly adjusted to the needs of different retailers.
  • the display device 4 of the present invention can be the touch screen LCD 41 or the projector 42.
  • the touch screen LCD 41 receives and displays the analysis result and the corresponding multimedia content
  • the customer can also select a favorite item through the touch screen LCD 41, and touch the LCD 41 to send the information selected by the customer to the web server 3, and the web server 3 according to the customer.
  • the selected information is again subjected to data analysis processing, thereby realizing interactive two-way communication.
  • the projector 42 displays the analysis result and the corresponding multimedia content on the side of the smart mirror 2, thereby achieving non-interactive two-way communication.
  • the smart fitting system and method of the present invention can not only detect the goods in the space of the fitting room and/or any position in front of the mirror by using the UHF R ID technology, but also can detect the hanging and lying. Or any other product in the state of being placed.
  • the system and method of the present invention enables interactive and non-interactive two-way communication through the display device 4, the radio frequency identification device, and the web server 3, so that the present invention enables automatic cross-selling and up-selling.

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Abstract

L'invention concerne un système et un procédé d'adaptation intelligents visant à identifier des données et à transmettre des données bidirectionnellement. Ce système comprend: au moins une étiquette UHF destinée à stocker des données d'identification de produit; au moins un miroir mural intelligent et/ou au moins un logement d'adaptation intelligent monté avec le dispositif d'identification RF pour détecter les étiquettes UHF afin d'obtenir les données d'identification de produit susmentionnées et pour transmettre ces données d'identification de produit à un serveur de réseau; le serveur de réseau destiné à recevoir les données d'identification de produit envoyées par le dispositif d'identification RF effectuant l'analyse selon les données d'identification de produits et envoyant le résultat de cette analyse à un dispositif d'affichage par au moins un PC de terminal d'utilisateur; au moins un PC de terminal d'utilisateur relié au dispositif d'affichage et au serveur de réseau pour commander le dispositif d'affichage et pour fournir un contenu multimédia; et le dispositif d'affichage monté sur le miroir mural intelligent et/ou à l'intérieur du logement d'adaptation intelligent et relié au PC de terminal d'utilisateur pour recevoir et pour afficher le résultat d'analyse et le contenu multimédia correspondant.
PCT/CN2006/003566 2006-06-29 2006-12-25 Système et procédé d'adaptation intelligents WO2008003192A1 (fr)

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CNA2006100905894A CN1967590A (zh) 2006-06-29 2006-06-29 智能试衣系统及方法

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CN106453537A (zh) * 2016-09-30 2017-02-22 杭州大穿越旅游策划有限公司 匹配方法、智能互动体验系统及智能交互系统
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CN106510230A (zh) * 2016-12-29 2017-03-22 杨洪 一种可推荐搭配服装的智能衣柜
CN110020879A (zh) * 2018-01-09 2019-07-16 阿里巴巴集团控股有限公司 试衣间信息处理方法、装置及系统
CN108364202A (zh) * 2018-04-09 2018-08-03 上海利奥信息科技有限公司 一种智能鞋镜
CN110533841A (zh) * 2018-05-24 2019-12-03 上海丞世物联网技术有限公司 一种基于rfid的智能试衣间系统及方法
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CN106453537A (zh) * 2016-09-30 2017-02-22 杭州大穿越旅游策划有限公司 匹配方法、智能互动体验系统及智能交互系统
CN106453537B (zh) * 2016-09-30 2024-02-02 杭州大穿越旅游策划有限公司 匹配方法、智能互动体验系统及智能交互系统
GB2561275A (en) * 2017-04-07 2018-10-10 Farfetch Uk Ltd Tracking user interaction in a retail environment
GB2561275B (en) * 2017-04-07 2022-06-15 Farfetch Uk Ltd Tracking user interaction in a retail environment
CN111832350A (zh) * 2019-04-18 2020-10-27 杭州海康威视数字技术股份有限公司 服装试穿检测方法及系统
CN111832350B (zh) * 2019-04-18 2023-12-29 杭州海康威视数字技术股份有限公司 服装试穿检测方法及系统

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