WO2007112693A1

WO2007112693A1 - Network advertisement issuing system and method

Info

Publication number: WO2007112693A1
Application number: PCT/CN2007/001084
Authority: WO
Inventors: Jinsong Zhao
Original assignee: Jinsong Zhao
Priority date: 2006-04-04
Filing date: 2007-04-03
Publication date: 2007-10-11
Also published as: CN1822041A

Abstract

A network advertisement issuing system includes a server and a terminal interconnected by Internet. The server is one of the network advertisement games, and the terminal is one logging on the server by a browser. The server has the selected question sets related to the contents of the advertisement and game items for breaking through with premium corresponding to the selected question sets; players at the terminal gets a chance of playing the breaking through game each time he or she answers the selected question well.

Description

Network advertisement publishing system and method

Technical field

The present invention relates to an operating system for providing online advertisements and online games, in particular, an organic combination of online advertisements and online games, in particular, a network advertisement distribution system, a construction method of a network advertisement distribution system, and a network advertisement distribution method . The system and method can clarify the arrival of the network advertisement, the control, the repeated arrival, and the return of the advertising fee to the advertiser, thereby facilitating the creation of a brand-new business model in which the multi-party win-win network advertisement is organically combined with the online game. Background technique

At present, most online advertising operators usually use CPM (Cost Per Mille, or Cost Per Thousand; Cost Per Impressions) per thousand cost and CPC (Cost Per Click; Cost Per Thousand Click-Through) cost per click. form.

CPM (Thousands of People Cost) refers to the average cost of advertising for each person who hears or sees an ad during the ad serving process. Traditional media often use this pricing method. In online advertising, CPM depends on the "impression" scale, which is usually understood as the number of times a person's eyes look at an advertisement for a fixed period of time.

CPC (Cost Per Click; Cost Per Thousand Click-Through) cost per click is calculated per click. This approach, combined with click-through rate limits, can make WX harder to cheat. However, there is a problem with whether the click is equal to the ad reaching this point.

It can be seen that the current online advertising charging model lacks scientific and rationality. This is because there is no effective means or detection method in the field of online advertising to determine whether an advertisement published by an advertiser has reached an audience.

Similarly, there is currently no way for advertisers to control the number of arrivals of the same audience in a particular time period. Furthermore, the method by which online media returns advertising fees to advertisers is also blank. Summary of the invention

The present invention provides a network advertisement publishing system for the defects or deficiencies in the prior art, and the system can firstly clarify the arrival of the network advertisement; by further perfecting, it is also possible to simultaneously control the repeated arrival and return of the advertising fee to the advertiser. Etc., which is conducive to creating a new business model of multi-winning online advertising and organically combined online games.

The invention also provides a method for constructing a network advertisement publishing system. The invention also provides a network advertisement publishing method.

The general technical idea of the present invention is to enable the advertising audience of the terminal to obtain the multiple-choice questions related to the advertising content or the advertising content multiple-choice questions provided by the advertiser through the Internet-based operating Internet website and the server/browser architecture. The operation of the prize-winning game, and the number of operations of the prize-winning game corresponds to the number of multiple-choice answers, and the advertising audience answers a certain number of ad-choice questions to achieve the ad arrival; by setting the corresponding function module, it is also possible to control the repetition Reach and return advertising fees to advertisers. The following new concepts such as advertisement arrival, control, repeated arrival, and return of advertising fees to advertisers are respectively described as follows: Ad arrival: refers to the enterprise information (product information, service information, Corporate image, etc.) can be correctly understood and memorized by the advertising audience.

Control 瑕疵 Repeated arrival: "Repeat arrival" refers to the situation in which the same advertisement content is repeatedly displayed in front of the same audience without any restriction in a certain period of time and the same audience is in the same time period. An online advertisement performs endless malicious clicks. "瑕疵" means that from the perspective of psychology, the same advertisement content arrives at the same audience more frequently in a certain period of time, and its advertising effect may not be ideal, which is not conducive to correct understanding or memory.

Returning advertising fees to advertisers: At present, there is no specific method for online advertising media to return advertising fees to advertisers. The present invention provides a combination of a network advertising game and a virtual currency and an online store for operating a commercial internet website that operates an online advertising game to realize that the network media returns the advertising fee to the advertiser.

The technical solution of the present invention is as follows:

The network advertisement publishing system includes a server and a terminal connected through the Internet, wherein the server is a network advertisement game server, the terminal is a terminal that logs in to the server through a browser, and the server has an advertisement content. A related multiple-choice question group, and a prize-winning game item corresponding to the multiple-choice question group; the player of the terminal, that is, the advertising audience, obtains an operation for the prize-winning game every time a multiple-choice question is answered.

The server and the player of the terminal give a decision mode by submitting a question-by-question answer and a one-by-one submission to the multiple-choice group.

Each of the multiple-choice questions in the multiple-choice question group uses a two-choice mode.

When the server gives a decision, the advertisement screen displays the advertisement content and the correct answer at the same time.

The prize refers to the player obtaining the virtual currency of the network, including the first virtual currency for completing the game project and the second virtual currency for successfully winning the prize.

The player can open a personal store on a business internet website that operates the online game advertisement, and the commodity transaction is settled by the first type of virtual currency, and the advertiser who advertises can operate the online operation of the online game advertisement. An enterprise store is opened on the Internet website, and the commodity transaction is settled by the second virtual currency. The operating Internet website of the online game advertisement also has a virtual currency transaction module in which the first virtual currency and the second virtual currency are freely exchanged, and the first virtual currency and the second virtual currency implement a floating exchange rate. The second type of virtual currency that the advertiser receives can be converted into real money from the operator.

The method for constructing a network advertisement publishing system is characterized in that data setting is performed in a related network and construction of the following devices, including: a network advertisement game server, the server includes a network advertisement publishing part and a prize-winning game item part, and corresponding settings Upon completion, the system can perform the following operations: accepting a request from a player of the network terminal, that is, an advertising audience to log in to the online advertising game server, and the online advertising game server issues a network advertisement and a corresponding prize-winning game item, when selected When the multiple-choice question related to the advertisement content enters the prize-winning game item, each pair of the multiple-choice questions obtains an operation for the prize-winning game; the server and the player of the terminal use the question-by-question group for question-by-question After the answer and the one-by-one submission, the interactive mode of the decision is given; each of the multiple-choice questions in the multiple-choice question group adopts a two-choice mode; when the server gives the judgment, the advertisement screen displays the advertisement content and the correct answer at the same time; The prize refers to the player obtaining the network virtual currency The first virtual currency that completes the game project and the second virtual currency that successfully wins the prize; the player can open a personal store in a business internet website that operates the online game advertisement, and the first type of commodity transaction Virtual currency settlement payment, an advertiser who advertises can open a business store on a business internet website that operates the online game advertisement, and a commodity transaction uses a second virtual currency transaction to operate the online game advertisement on a commercial internet website. A virtual currency transaction module in which the first virtual currency and the second virtual currency are freely convertible is also provided. The first virtual currency and the second virtual currency implement a floating exchange rate, and the second virtual currency obtained by the advertiser can be obtained from the operator. Exchange into real money.

The network advertisement publishing method is characterized by: a method for including an advertisement arrival, a method for controlling repeated arrival, and a method for returning an advertisement fee to an advertiser; the method for arriving the advertisement refers to: the advertisement audience logs in to the network advertisement game server through a browser By correctly answering the multiple-choice group related to the advertising content, the step-by-step operation of the prize-winning game is obtained, so that the enterprise information that the advertiser wants to convey, including product information, service information and/or corporate image, can be correctly advertised. The audience understands and remembers.

The step-by-step operation of the prize-winning game means that each pair of multiple-choice questions obtains an operation for the prize-winning game, and each time the game is over, the player can obtain the virtual currency of the network, including the completion of the game item of the game. A virtual currency and/or a second type of virtual currency that has been successfully awarded.

The method of repeatedly controlling the arrival of the control means: setting a virtual energy value corresponding to a continuous number of consecutive answer lines, and as the number of answer lines increases, the virtual energy value is decremented, when the virtual energy value is exhausted, The operation of the bonus game is completed and the game is ended, and then the virtual energy value refill time that can be set by the advertiser is entered.

The method for returning an advertising fee to an advertiser means: after the advertiser registers as a corporate member and advertises the game advertisement, The advertiser opens a business store that uses the second currency settlement payment in the operating international Internet website that runs the online game advertisement, and obtains the second virtual currency by selling the goods through the network, and the second virtual currency obtained by the advertiser can be operated from the second virtual currency. The business is converted into real money.

The technical effect of the present invention is as follows - The present invention provides a method for verifying the arrival of advertisements with scientificity, rationality, and operability, and finally realizes that online advertisements are charged by arrival. This solves the ambiguous fuzzy problem of the performance detection standard existing in the current online advertisement and the unreasonable problem of the charging mode.

The invention provides a method for a advertiser to control autonomously the number of arrivals of the same advertisement for the same advertisement in a certain period of time. This solves the shortcomings and irrationality of the existence of tolerance and repeated arrival in online advertising.

At present, there is no specific method for online advertising media to return advertising fees to advertisers in the field of online advertising. The present invention provides a method for operating a web-based advertising game to provide an online advertising game and a combination of issuing virtual currency and an online store to realize the return of the advertising fee by the network media to the advertiser.

In summary, the network advertisement publishing system and method of the present invention first proposes and realizes an organic combination of online advertisement and online game, in particular, a network advertisement publishing system, a method for constructing a network advertisement publishing system, and a method Online advertising method. The system and method can clarify the arrival of the network advertisement, the control, the repeated arrival, and the return of the advertising fee to the advertiser, thereby facilitating the creation of a brand-new business model in which the multi-win network advertisement is organically combined with the online game. DRAWINGS

FIG. 1 is a schematic diagram of constituent elements of an advertisement advertisement and a game in the network advertisement distribution system of the present invention.

Figure 2 is a schematic diagram of the success of a prize-winning game.

Figure 3 shows one of the processing flows of the online advertising game server.

Figure 4 shows the second process of the online advertising game server.

Figure 5 shows the third process of the online advertising game server.

Figure 6 shows the fourth process of the online advertising game server.

The reference numerals are listed below:

1-Advertising title, 2- "Submit" button, 3-16 squares, 4-audio button, 5-video player, 6-game logo, 7 advertiser's logo, 8-advertising display, 9-virtual energy The value is the energy value, and the 10-answer selection button. detailed description In order to solve the problem of "verifying the arrival of advertisements" and "controlling the problem of repeated arrivals" and "the problem of online media returning advertising fees to advertisers", the inventor invented a network to realize a win-win business method for advertisers and advertising audiences. The advertising system and method, that is, the online advertising game system. The network includes the Internet and Wireless Internet (WAP).

Here "win-win" refers to the win-win relationship between advertisers and advertising audiences. gP, the advertiser can not only pay no fee when the advertisement is not available, but also can control the repeated delivery of the advertisement after the advertisement is delivered; after the advertisement arrives, the online media operating the online advertisement game returns a certain proportion of the advertisement fee to the advertiser. The audience can play the game for free, and get paid for the company information, especially the required company information, and can also shop online to buy things and buy the rewards.

The outline and rules of the online advertising game are as follows:

The audience first judges whether it is correct or not by reading or listening, reading and listening to the advertisement content displayed on the advertisement display screen in the online advertisement game. Each right selection can obtain the right of flop once, as shown in Fig. 1 and Fig. 2 In the figure, the flop game is taken as an example. Of course, it can be other similar step-by-step games. The result of the flop is a white ball or a black ball. When the four white balls are arranged in a row in the horizontal, vertical or oblique direction, even if the game passes. SP, the audience chooses the correct answer after reading and listening to the advertisement; the right to get the flop when the correct answer is selected, the result of the flop is white ball or black ball; the game is cleared when the white balls are arranged in a row.

The online advertising game consists of an advertising display 8, 16 blocks 3, white balls, black balls, 16 or more questions describing the advertising content, and correct answers and incorrect answers, virtual energy values, ie energy values 9, submission buttons 2, etc. 8 The basic elements of the item, in which the white ball and the black ball are the pattern of the front of the 16 blocks, are equivalent to the flop game, as shown in Figure 1 and Figure 2. The figure also shows the location and example content of the advertisement title 1, the audio button 4 and the video player 5, the alternative answer corresponding to the answer selection button 10, and the display position of the game logo 6 and the trademark 7 of the advertiser. .

The game rules are as follows:

1) The advertisement display shows the ad title, the two-choice answer button and the "submit" button. There is a 16-square flop box next to the ad display.

2) After selecting the answer button for the audience, you can click the "Submit" button.

3) When the audience selects the second answer and the answer button is wrong, the advertisement and the correct answer and the "Next Question" button are displayed again on the advertisement screen.

When the audience clicks the "Next Question" button, the new ad content is displayed, repeating 1).

4) When the audience selects the second answer one answer button correctly, the advertisement and the correct answer are also displayed again. At this point, the audience has the right to choose to click on any of the 16 squares.

5) When the audience clicks on any square, the clicked square becomes a white ball or a black ball. Repeat 1). 6) The game ends in the following cases.

When the white balls are arranged in a row in the horizontal or vertical or oblique direction, that is, when the game passes;

When all 16 blocks are turned over;

It may be a white ball that is turned over later, but there is no possibility of crossing.

7) Each time an ad title is displayed, the energy value is reduced by 1 in 16.

8) When the audience will use up the energy value, the advertisement display shows the “Recharge” prompt and the time required to fill the value. The audience cannot continue to challenge the game until it is full of value.

The ad content is played in the order specified by the advertiser (specified by "sort" in the database).

Each display of an advertising energy value will be reduced by 1 in 16.

When the display ends all ad content, the energy value becomes zero. However, when the mid-game energy value becomes zero, the audience can continue to challenge until the game is over. '

The advertiser sets the recharge time autonomously.

When the energy value is exhausted, it is regarded as "advertising arrival", and the game operator can ask the advertiser to pay for the advertisement once. At the same time, the audience and the referees of the audience can obtain the prescribed "advertising arrival reward".

The result of clicking on the square is whether the white ball or the black ball is determined by a random function that uses the date and time as the seed (initial value). However, when the square that the audience chooses is a white ball, and the result after the flop is a clearance, the following items must be confirmed to determine whether the clearance is appropriate. When it is considered that the pass is not appropriate, it is changed to display a black ball. The confirmed items are as follows:

1) If the audience (individual members) does not have a group, is the total number of arrivals of the individual members without the group more than 100 times?

2) The audience (individual members) If there is a group, is the total number of members of the group "number of groups X 100" or more?

3) When the audience does not have a group, pay the equivalent of "100 arrival clearances" to the passing audience.

4) When the audience has a group, pay the equivalent of "group number X 100 arrival clearance reserve".

(Verify how the ad arrives)

Ad arrival means that the company information (product information, service information, corporate image, etc.) that the advertiser wants to convey can be correctly understood and memorized by the advertising audience.

The invention provides a scientific, rational and operability method for verifying the arrival of an advertisement, and finally realizes the network. Advertising is charged by arrival. This solves the ambiguous fuzzy problem of the effect detection standard existing in the current online advertisement and the unreasonable problem of the charging mode.

(Control 瑕疵 repeated arrival method)

"Repeated arrival" refers to the situation in which the same advertisement content is repeatedly displayed without any restrictions in front of the same audience in a certain period of time and the same audience does not have the same online advertisement in a certain period of time. Endangered malicious clicks. "瑕疵" means that from the perspective of psychology, the same advertisement content arrives at the same audience more times in a certain period of time, and its advertising effect may not be ideal, which is not conducive to correct understanding or memory. The present invention provides a method for an advertiser to autonomously control the number of arrivals of the same advertisement for the same advertisement in a certain period of time. This solves the shortcomings and irrationalities of tolerance, repetitive arrival in current online advertising.

(Methods for online media to return advertising fees to advertisers)

The online advertising game server processing flow is shown in Figure 3, Figure 4, Figure 5 and Figure 6, where the symbols processed by the server are as follows:

Processing A includes: 1 Entering the player to participate in the challenge new game (score-mst inside), 2 making the first challenge game record sheet (score-tbl inside), 3 setting the first 16-page ad title, 4 16-track ad title sharing red Ball and black ball.

Processing B includes: 1 making the nth challenge game record, 2 setting the first 16 advertisements.

Processing C includes: 1 setting the next 16 creative questions (if the remaining advertising questions are less than 16 questions, the remaining games are extended by the first question), 2 16 questions are allocated red and black balls.

Processing D includes: 1 score one continues to set the advertising title on tbl.

Processing E includes: 1 an ad title and a second answer based on score-tbl.

Processing F includes: 1 Set the correct answer.

Processing G includes: Judging whether to pass, if it is a pass: 1) Set "game end" on sc _OTe _tbl, update score-mst "arrival" record, 2) pay bonus.

Processing H includes: 1 Verifying if "game is over".

Processing I includes: 1 Set the next ad title.

Processing Z includes: 1 Correction processing: When there is a possibility of "passing off", check according to the rules, and change the distribution of the red ball and the black ball of cel l according to the situation, so as not to let "pass". Processing X includes: 1 preparing to send game machine elements.

Further details regarding the implementation of the present invention are as follows:

First, establish a website (including a WAP website) on the Internet and implement a membership system.

The audience is registered as a free member on the operating international internet website that operates the above online advertising game and becomes a personal member. The advertiser is registered as a member of the business Internet website that operates the above-mentioned online advertising game and becomes a corporate member.

Second, the operational Internet website that operates the above-mentioned online advertising game issues virtual currency to the audience (members). Virtual currency is divided into X virtual currency, namely the first virtual currency and the Y virtual currency, the second virtual currency, according to the different distribution channels. Members can get multiple ways to get X virtual currency and get Y virtual currency. For example: Every time the game is over, the player can get the virtual currency of the network, including the first currency to complete the game and the successful prize. Two currencies. The value of the virtual currency is calculated by a certain percentage of the advertising fee charged by the operating international Internet website that operates the above-mentioned online advertising game.

In addition, the "personal store" and "company store" of the membership system are set up on the business website that operates the above-mentioned online advertising game.

"Personal Store" refers to a store opened by an individual member. The store uses X virtual currency for trading. "Enterprise Store" is a store opened by advertisers. The store trades in a combination of Y virtual currency and RMB. Also, X virtual currency and Y virtual currency can be freely exchanged, including the exchange of two virtual currencies owned by one member and the exchange of two virtual currencies between one member and other members. Membership is a system that allows only individual members and corporate members to participate in transactions. Individual members can open their own "personal store" to sell things. Other individual members can pay for the purchase in X virtual currency. As a result, the income of individual members who open a personal store has increased.

Individual members can also use Y virtual currency to buy things in the "company store."

"Corporate store" means an online store opened by an advertiser, that is, goods sold in a store are goods advertised by the online advertising game described in this specification.

The value of the virtual currency is calculated by a certain percentage of the advertising fee income. Therefore, the individual member uses the virtual currency to purchase the advertising target object sold by the enterprise in the "enterprise store", realizing the combination of the advertising behavior and the purchasing behavior, and substantially reaches the network. The purpose of the media to return advertising fees to advertisers.

The audience is registered as a member free of charge on the website of the online advertising game of the invention. Member registration and "password" are required when registering. Members will use the "username" and "password" to log in to the game page.

Enterprises set their own recharge time on the advertising management platform. The shortest one hour, the longest 24 hours. "瑕疵 Repeated arrival" refers to the phenomenon that an advertisement content arrives repeatedly for the same audience in a certain period of time. From a psychological perspective, it is necessary to understand and promote memory correctly. The audience first selects one of the two buttons displayed on the ad display. Then click the "Submit" button. When the selection is correct, the advertisement content and the correct answer are displayed again on the advertisement screen, and the audience has the right to select any one of the 16 squares; when the selection is wrong, the advertisement display prompts an error and displays the advertisement content and the "correct answer" again. "Next Content" button. The audience clicks on "Next Content" to enter the next level.

When the audience answers correctly and clicks on any of the 16 squares, the clicked square becomes a white or black sphere.

White balls are seen as a game when they are horizontally, vertically, or diagonally aligned.

The game ends when the following occurs.

1) At the end of the customs clearance;

2) 16 pieces are all turned over;

3) It may be a white ball that is turned over later, but there is no possibility of passing.

Each time an ad is displayed, the energy value is reduced by a factor of 16.

When you exhaust all energy values, the game will enter the "charge" state.

The energy value becomes zero, which means that the company information that the advertiser wants to convey is 100% displayed in front of the audience. That is, the ad has arrived. "Advertising Arrival" means that the corporate information that the advertiser wants to convey is presented to the target audience through the media and the audience can correctly understand the corporate information that the memory advertiser wants to convey.

It should be noted that the above-described embodiments may enable those skilled in the art to more fully understand the present invention, but do not limit the invention in any way. Accordingly, the present invention has been described in detail herein with reference to the drawings and the embodiments of the present invention. The technical solutions and their improvements are all covered by the scope of protection of the present invention.

Claims

Claim

A network advertisement distribution system, comprising a server and a terminal interconnected by the Internet, wherein: the server is a network advertisement game server, and the terminal is a terminal that logs in to the server through a browser, and the server has The multiple-choice question group related to the advertisement content, and the prize-winning game item corresponding to the multiple-choice question group; the player of the terminal, that is, the advertising audience, obtains an operation for the prize-winning game every time a multiple-choice question is answered.

The network advertisement distribution system according to claim 1, wherein: the server and the player of the terminal give a decision mode by submitting question by question and submitting one by one to the multiple-choice group.

The network advertisement distribution system according to claim 1, wherein each of the multiple-choice questions in the multiple-choice question group adopts a two-choice mode.

4. The network advertisement distribution system according to claim 2, wherein the server simultaneously causes the advertisement screen to display the advertisement content and the correct answer when the determination is given.

The network advertisement distribution system according to claim 2, comprising: a first type of virtual currency for completing the game item and a second type of virtual currency for successfully winning the prize.

6. The network advertisement distribution system according to claim 5, wherein said player is capable of setting up a personal store on a business internet website that operates the online game advertisement, and the first virtual currency for the commodity transaction Settlement payment, the advertiser who advertises can set up a business store on the operational Internet website that runs the online game advertisement, and the commodity transaction is settled by the second virtual currency, and the operating international internet website that operates the online game advertisement There is also a virtual currency transaction module in which the first virtual currency and the second virtual currency are freely convertible, the first virtual currency and the second virtual currency implement a floating exchange rate, and the second virtual currency obtained by the advertiser can be operated from The business is converted into real money.

7. The method for constructing a network advertisement publishing system, characterized in that data setting is performed in a related network and construction of the following devices, including: an online advertising game server, the server including a network advertising part and a prize-winning game item part, corresponding After the setting is completed, the system can perform the following operations: accepting the request of the player of the network terminal, that is, the advertising audience to log in to the online advertising game server, and the online advertising game server publishing the online advertisement and the corresponding prize-winning game item, elected When the multiple-choice question group related to the advertisement content is set, the prize-winning game item is entered, and each time a multiple-choice question is answered, an operation for the prize-winning game is obtained; the server and the player of the terminal use the multiple-choice question group. After the question-by-question and the one-by-one submission, the interactive mode of the decision is given; each of the multiple-choice questions in the multiple-choice question group uses a two-choice mode; when the server gives the decision, the advertisement screen displays the advertisement content at the same time. And the correct answer; the prize refers to the player obtaining the network virtual currency, the package Invented a game to complete the project's first virtual currency into being and alumni of the second virtual currency; the player can operate the online game advertising A personal store is opened in a business Internet website, and the first virtual currency settlement payment is used for the commodity transaction. The advertiser who advertises can open a business store on the operational Internet website that operates the online game advertisement, and the second type of commodity transaction. The virtual currency transaction, the operational internet website that operates the online game advertisement, is also provided with a first virtual currency and a second virtual currency freely convertible virtual currency transaction module, the first virtual currency and the second virtual currency implementation The floating exchange rate, the second virtual currency that the advertiser receives, can be converted into real money from the operator.

8. A method for publishing a network advertisement, comprising: a method for arriving an advertisement, a method for controlling repeated arrivals, and a method for returning an advertisement fee to an advertiser; the method for arriving the advertisement refers to: the advertisement audience logs in to the network advertisement through a browser The game server obtains the step-by-step operation of the prize-winning game by correctly answering the multiple-choice group related to the advertisement content, so that the enterprise information that the advertiser wants to convey, including product information, service information and/or corporate image, can be correct. The ground is understood and memorized by the advertising audience.

The network advertisement publishing method according to claim 8, wherein the step-by-step operation of the prize-winning game means that each time a pair of multiple-choice questions is answered, the operation of the prize-winning game is obtained once, each time. At the end of the game, the player can obtain the virtual currency of the network, including the first virtual currency that completes the game project and/or the second virtual currency that successfully wins the prize.

The method for distributing a network advertisement according to claim 8, wherein: the method of controlling the repeated arrival of the control means: setting a virtual energy value corresponding to a limit of the number of consecutive answer lines, with the number of answers Increasing, the virtual energy value is decremented. When the virtual energy value is exhausted, the game is ended as the operation of the prize-winning game is completed, and then the virtual energy value refilling time that can be set by the advertiser autonomously is entered.

The method for distributing a network advertisement according to claim 9, wherein: the method for returning an advertisement fee to an advertiser means: after the advertiser registers as a corporate member and posts the game advertisement, the advertiser operates the online game. The business Internet website of the advertisement opens an enterprise store that uses the second virtual currency to settle payment, obtains the second virtual currency by selling the goods through the network, and the second virtual currency obtained by the advertiser can be converted into real money from the operator. .