WO2007104237A1 - Procédé de diffusion de publicité via un téléphone mobile et téléphone mobile correspondant - Google Patents

Procédé de diffusion de publicité via un téléphone mobile et téléphone mobile correspondant Download PDF

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Publication number
WO2007104237A1
WO2007104237A1 PCT/CN2007/000724 CN2007000724W WO2007104237A1 WO 2007104237 A1 WO2007104237 A1 WO 2007104237A1 CN 2007000724 W CN2007000724 W CN 2007000724W WO 2007104237 A1 WO2007104237 A1 WO 2007104237A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
mobile phone
information
incoming call
message
Prior art date
Application number
PCT/CN2007/000724
Other languages
English (en)
Chinese (zh)
Inventor
Guo-Feng Guan
Zhen Zhang
Hua-Dong Wang
Hong-Guo Cheng
Original Assignee
Guo-Feng Guan
Zhen Zhang
Hua-Dong Wang
Hong-Guo Cheng
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Guo-Feng Guan, Zhen Zhang, Hua-Dong Wang, Hong-Guo Cheng filed Critical Guo-Feng Guan
Publication of WO2007104237A1 publication Critical patent/WO2007104237A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/57—Arrangements for indicating or recording the number of the calling subscriber at the called subscriber's set
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • H04M1/7243—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality with interactive means for internal management of messages
    • H04M1/72436—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality with interactive means for internal management of messages for text messaging, e.g. short messaging services [SMS] or e-mails
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2201/00—Electronic components, circuits, software, systems or apparatus used in telephone systems
    • H04M2201/38—Displays
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2207/00—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place
    • H04M2207/18—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place wireless networks

Definitions

  • the present invention relates to the dissemination of advertisements, and in particular to the spread of advertisements using mobile phones as media. Background technique
  • SMS short message
  • multimedia advertising services such as MMS and WAP PUSH have emerged as the times require.
  • the technical problem to be solved by the present invention is to propose a new method for advertising business by using a mobile phone as a medium, which is displayed together with incoming call or short message information, does not gradually reduce the memory resources of the mobile phone, and does not require the mobile phone user to manually Clearance.
  • the present invention also provides a mobile phone implementing the above method.
  • the technical solution of the method for distributing advertisements by mobile phone of the present invention is:
  • the wireless application module After the mobile phone receives the incoming call signal, the wireless application module generates an incoming event notification message according to the incoming call number information;
  • the advertisement display module intercepts the incoming call event notification message, extracts the required information, extracts the advertisement information from the local storage, generates a caller ID screen, and rings according to the user's setting, and plays the advertisement; the user selects the answer, and connects the electric Tongue, at the end of the call, - when the user hangs up, close the advertisement display; or the user chooses to refuse to answer or hang up, close the advertisement display; or no answer timeout, close the advertisement display.
  • the wireless application module may further collect corresponding information of the number in the phone book according to the caller number information, and then generate an incoming event message.
  • the advertisement display module may be in the form of a dynamic link library, and the startup loading is implemented by editing the registry file of the mobile phone.
  • the callback notification function handles the incoming call event and the call end event separately in the callback notification function.
  • the advertisement display module intercepts the incoming call event, first obtains the current caller number or the corresponding information of the number in the local phone book through the communication API function of the operating system, and then specifies the path from the mobile phone local storage.
  • the advertisement data file reads the advertisement information, and finally displays the advertisement and the incoming telephone number or the corresponding information of the number.
  • the mobile phone after the mobile phone displays the advertisement, the mobile phone transmits the information to the advertisement information server, and receives the updated advertisement information returned by the server and automatically updates the advertisement data.
  • the mobile phone may update the advertisement data by replacing the newly received advertisement data with the original advertisement data; or storing a plurality of advertisement data in the mobile phone, and deleting the earliest stored advertisement data after receiving a new advertisement data.
  • Another method for distributing advertisements by mobile phones according to the present invention is as follows:
  • the wireless application module After receiving the short message, the wireless application module generates a short message notification message according to the signal code information;
  • the advertisement display module intercepts the short message notification message, extracts the required information, extracts the advertisement information from the local storage, generates a screen for displaying the short message, and plays the advertisement.
  • the mobile phone transmits information to the advertisement information server, and receives the updated advertisement information returned by the server and automatically updates the advertisement data.
  • the mobile phone for implementing the advertisement display of the present invention comprises a wireless application module, characterized in that it further comprises an advertisement display module; wherein:
  • the wireless application module generates an incoming call event notification message according to the incoming call number or the incoming signal code information; or further collects the corresponding information of the number in the phone book, and then generates an incoming call event message or a short message notification message;
  • the advertisement display module is configured to intercept the incoming call event notification message or
  • the SMS notification message extracts the required information, extracts the advertisement information from the local storage, generates a caller ID screen, rings according to the user's settings, or informs the receipt of the short message, and plays the advertisement.
  • DRAWINGS 1 is a block diagram of a mobile phone caller ID advertisement system (the server is outside the mobile communication network);
  • FIG. 2 is a block diagram of a mobile phone caller ID advertisement system (the server is in the mobile communication network);
  • FIG. 3 is a mobile phone main module and a mobile phone Caller ID, advertisement display process block diagram;
  • Figure 4 is a mobile phone call event initiation advertisement display module work flow chart;
  • Figure 5 is a flow chart showing the operation of the part of the startup advertisement display process of Figure 4.
  • FIG. 6 is a working flow chart of a mobile phone short message startup advertisement display module
  • FIG. 7 is a flow chart showing the operation of the portion of the startup advertisement display process of Figure 6. detailed description
  • the present invention is primarily concerned with how to display advertisements when a mobile phone calls, and how to update those advertisements.
  • Figure 1 depicts the system organization of the server group communicating with the mobile phone client over the Internet WAN
  • Figure 2 depicts the system organization of the server group communicating with the mobile phone client via the mobile operator's internal LAN.
  • the current mobile phone incoming call process is that after receiving the call signal sent by the mobile network, the mobile phone handshaking with the mobile network, establishes a channel, issues a Ring back ringback tone, and the local ringing. Or after receiving the short message, the relevant information will be displayed after the relevant program is displayed.
  • the present invention is to display (or play) a still picture advertisement or a dynamic multimedia advertisement while moving the local machine ringing or when displaying the received text message.
  • the existing mobile phone handles the incoming call process as shown in Figure 3. It mainly consists of the following steps:
  • the radio frequency module receives the radio signal sent by the wireless network station
  • the wireless network stack parses the signals, confirms the incoming call event, and extracts the incoming number.
  • the wireless application module further collects various related information, such as the name of the number in the phone book, and the like. Generate an incoming call event notification message;
  • the upper user interface module of the mobile phone operating system receives the incoming call event, extracts various required information, generates a caller ID screen, and rings according to the user's setting.
  • the invention uses the mobile phone advertisement display module software to change the way of the mobile phone caller ID by intercepting the call event notification message of the third step. That is, the following content is used to replace the fourth step in the prior art: the advertisement display module is used to intercept the incoming event notification message, extract various required information, extract the advertisement information, generate a caller ID screen, and ring according to the user's setting. And play the ad.
  • the advertisement display module For receiving a short message, the advertisement display module intercepts the short message notification message, extracts various required information, extracts the advertisement information, generates a screen for displaying the short message, and plays the advertisement.
  • advertisement information data such as pictures, characters, sounds, and the like, may be stored in a local storage of mobile power. According to the current situation of China Mobile GSM/GPRS network, the method of implementing the advertisement display module of the present invention is described by taking the DOP0D828 intelligent mobile phone terminal as an example.
  • a callback notification function for the event related to the call line of the mobile phone system is registered.
  • the incoming call event and the call end event are handled separately in the callback notification function.
  • the caller number and the caller setting and caller information of the user are first obtained through the communication API function (TAPI) of the operating system, and then the advertisement display processing program is started.
  • TAPI communication API function
  • the advertisement display process is started, and the advertisement content is read from the advertisement data file stored by the mobile phone for display (or playback), and the caller information (caller number and caller name, etc.) are also displayed together. Waiting for user input, the user chooses to answer, and the advertisement continues to display when the call is connected. Turn off the advertisement display when the user hangs up after the user's call ends, or when the user chooses to reject the call or hang up directly, or when no one answers the timeout message. Complete the caller ID display process for this time.
  • the method for updating an advertisement according to the present invention is that after the mobile phone displays the advertisement, the mobile phone transmits information to the advertisement information server, and the server returns a new advertisement data after receiving the information.
  • the mobile phone automatically updates the advertisement data after receiving the updated advertisement information returned by the server.
  • the method of updating the advertisement data may be to replace the newly received advertisement data with the original advertisement data. It is also possible to store a plurality of pieces of advertisement data in the mobile phone, and delete the earliest stored advertisement data after receiving a new piece of advertisement data.
  • the method for initiating advertisements by text message according to the present invention is shown in Figs. 6 and 7. After the advertisement display module is started, a notification message of the new incoming SMS event is registered, and a notification message of the new incoming SMS event is awaited.
  • the mobile phone After the display advertisement ends, the mobile phone sends a message to the advertisement information server, and the server receives a message and returns a new advertisement data.
  • the mobile phone automatically updates the advertisement data after receiving the updated advertisement information returned by the server.
  • the method of updating the advertisement data may be to replace the newly received advertisement data with the original advertisement data. It is also possible to store a plurality of pieces of advertisement data in the mobile phone, and delete the earliest stored advertisement data after receiving a new piece of advertisement data.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Telephonic Communication Services (AREA)
  • Telephone Function (AREA)

Abstract

La présente invention concerne un procédé de diffusion de publicité via un téléphone mobile et un téléphone mobile correspondant. Le procédé comprend les étapes suivantes: l'installation d'un module d'affichage de publicité dans le téléphone mobile; le stockage des données de publicité pour la lecture dans une unité de stockage locale du téléphone mobile; après la réception d'un signal d'appel entrant ou d'un message court par le téléphone mobile, la génération de message d'information selon l'information du numéro d'appel entrant ou du message court; l'interception et la capture du message d'information par le module d'affichage de publicité; l'extraction d'information nécessaire et de l'information de publicité à partir de celle-ci; la lecture de la publicité lors de la sonnerie ou de l'affichage du message court. Étant donné que l'affichage de la publicité ne se produit que lors d'un appel entrant ou de l'arrivée d'un nouveau message court, l'utilisateur n'est nullement affecté dans son travail normal ni dans ses occupations. Étant donné que seule la donnée de publicité la plus récente ou la mise à jour automatique de la donnée dans le téléphone mobile est stockée, la très faible ressource de stockage du téléphone mobile n'est pas occupée et il n'est pas nécessaire pour l'utilisateur du téléphone d'effacer manuellement chaque élément de publicité.
PCT/CN2007/000724 2006-03-15 2007-03-07 Procédé de diffusion de publicité via un téléphone mobile et téléphone mobile correspondant WO2007104237A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CNA2006100344921A CN101039337A (zh) 2006-03-15 2006-03-15 一种通过移动电话传播广告的方法和移动电话
CN200610034492.1 2006-03-15

Publications (1)

Publication Number Publication Date
WO2007104237A1 true WO2007104237A1 (fr) 2007-09-20

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Application Number Title Priority Date Filing Date
PCT/CN2007/000724 WO2007104237A1 (fr) 2006-03-15 2007-03-07 Procédé de diffusion de publicité via un téléphone mobile et téléphone mobile correspondant

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CN (1) CN101039337A (fr)
WO (1) WO2007104237A1 (fr)

Cited By (1)

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US10096041B2 (en) * 2012-07-31 2018-10-09 The Spoken Thought, Inc. Method of advertising to a targeted buyer

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101594580B (zh) * 2008-05-27 2011-12-07 谦泰通讯（深圳）有限公司 一种利用电话网络进行信息处理的方法
CN101827350A (zh) * 2010-03-23 2010-09-08 中兴通讯股份有限公司 一种公告信息发布方法以及移动终端
KR101039197B1 (ko) * 2010-07-28 2011-06-03 서장원 수신 메시지 도착 알림 시 유휴 공간 내의 광고 표현 방법 및 시스템
CN103067564A (zh) * 2011-10-24 2013-04-24 富泰华工业（深圳）有限公司 通讯终端及其控制方法

Citations (4)

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CN1390071A (zh) * 2001-06-01 2003-01-08 英业达集团(上海)电子技术有限公司 来电显示方法
CN1416286A (zh) * 2001-09-12 2003-05-07 空中经纬株式会社 移动通信网中的推进式广告及所适用的移动终端
US20030093432A1 (en) * 2001-11-15 2003-05-15 Nippon Telegraph And Telephone Corp. Method of, apparatus for, and computer program for mapping contents having meta-information
CN1684484A (zh) * 2004-04-12 2005-10-19 英华达(上海)电子有限公司 来电显示的方法

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1390071A (zh) * 2001-06-01 2003-01-08 英业达集团(上海)电子技术有限公司 来电显示方法
CN1416286A (zh) * 2001-09-12 2003-05-07 空中经纬株式会社 移动通信网中的推进式广告及所适用的移动终端
US20030093432A1 (en) * 2001-11-15 2003-05-15 Nippon Telegraph And Telephone Corp. Method of, apparatus for, and computer program for mapping contents having meta-information
CN1684484A (zh) * 2004-04-12 2005-10-19 英华达(上海)电子有限公司 来电显示的方法

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10096041B2 (en) * 2012-07-31 2018-10-09 The Spoken Thought, Inc. Method of advertising to a targeted buyer
US20190188754A1 (en) * 2012-07-31 2019-06-20 Jonathan Christian Frangakis Method of advertising to a targeted buyer

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