WO2007062604A1 - Procédé de recueil d'échantillons d'informations consommateur, étiquette et système associés - Google Patents

Procédé de recueil d'échantillons d'informations consommateur, étiquette et système associés Download PDF

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Publication number
WO2007062604A1
WO2007062604A1 PCT/CN2006/003257 CN2006003257W WO2007062604A1 WO 2007062604 A1 WO2007062604 A1 WO 2007062604A1 CN 2006003257 W CN2006003257 W CN 2006003257W WO 2007062604 A1 WO2007062604 A1 WO 2007062604A1
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WO
WIPO (PCT)
Prior art keywords
winning
information
consumer
identification
code
Prior art date
Application number
PCT/CN2006/003257
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English (en)
Chinese (zh)
Inventor
Weixing Yang
Original Assignee
Weixing Yang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Weixing Yang filed Critical Weixing Yang
Publication of WO2007062604A1 publication Critical patent/WO2007062604A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to a consumer sampling information technology based on network interaction, in particular to a consumer information sampling and collecting method and an collecting identifier for the method, and a consumer information sampling collecting system using the method.
  • the present invention facilitates market research for consumers and obtains sample samples of valuable consumers, and can also deliver messages to consumers or deliver advertisements and the like. Background technique
  • the inventor has conducted extensive research on the scratch sales model adopted in the commodity sales market, and has paid sufficient attention to the development of consumer sampling information technology based on network interaction.
  • the inventor's research has found that the technology involving the scratch part has the following three parts: scratching, and the linkage system of the scratch and database, "scratch” plus “scratch and database linkage system”.
  • scratch and database linkage system In the system, the following processing is performed, after scraping or stripping or heating the scratching portion, accessing the customer site on the Internet using the number hidden in the portion, input by the user Attribute information, where rewards such as bonuses or prizes are provided to the selected person, and the attribute information is stored in the database, and the attribute information of the user is utilized.
  • Scratch is a monolithic type, and does not have the development of linkage with the database. Gp, in the scratch One by one, knowing "winning” or “not winning”, after awarding prizes or prizes to “winners”, it will end, and will not be the winner of the "winning” or “not winning”
  • the information, etc. are saved to the database.
  • the password scratch the password is not related to the consumer. It is a reward point. Generally, the password of the same award is the same. The password of the product is not unique. The password cannot be provided to the consumer for active verification and automatically recorded. .
  • Linkage system for scratch and database Scratch is a single event type, not continuous.
  • the scratch prize is distributed in the activities where many people gather, and many people use the scratch number to access the Internet. Then, select some of them to win the prize, and the rewards such as bonuses or prizes are only given once to the selected person. Therefore, only one-time information when the user visits is stored in the database, and the collected consumer information is collected. There are deviations, and the consumer information of the lottery and winning prizes cannot be collected at all, and it is impossible to know the future movements of the users. Many times such events have not been able to collect consumer information that is not enough to draw and win prizes. The accumulated results are not able to obtain comprehensive consumer information. The scope and objectivity of using such consumer information are questioned and many restrictions are imposed on consumers. Many features of information mining are not possible.
  • each part is still a single event, in this system, the actual is a simple superposition of the two ways, is the reason for the promotion of two winning opportunities, thus Attracting consumers to buy products, the previous part of the winning and redemption and the latter part of the winning and redemption have nothing to do with.
  • the information of the “winning” person, or the “unwinned” person is not saved in the database (for the grand prize, the method of manual recording will be wrong, and the small prize will not be recorded).
  • the latter part is also just a lottery to entice the registration, select some of them to win the prize, and only once to give the selected person a bonus or prize and other rewards are over.
  • there is no unique binding "scratch” and "scratch number” there is no consumer certification to activate the direct winning program and method, resulting in deviations in the collected consumer information, not comprehensive, application The scope is limited. Summary of the invention
  • the present invention provides a method for sampling and collecting consumer information in view of defects or deficiencies in the prior art, and the method is beneficial to consumers, especially consumers who have won prizes, and actively registers for authentication, thereby making it more objective. A more comprehensive sample of consumer samples is collected to reflect the real situation of the market.
  • the present invention also provides a collection of markers for use in the method that is simple and sensible and easy to manufacture.
  • the invention also provides a consumer information sampling and collecting system adopting the method, which adopts the system not only to implement the above-mentioned consumer information sampling and collecting method, but also to facilitate market research and obtain valuable for consumers. Consumer sample samples can also deliver messages to consumers or deliver advertisements.
  • the general technical idea of the present invention is to print a winning identification ED number and winning information corresponding to the ID number by using the product or the product packaging or the product label as a carrier, and the winning information directly indicates the specific winning amount or prize, and the consumption is directly By Use the winning identification ID number to verify the authenticity of the product by registering the certification system or by registering the certification system. Consumers can choose to access the registration and authentication system by means of network, telephone or SMS. Since the unique winning identification number I and the winning amount uniquely unique to each product are uniquely bound, the direct winning method instead of the temptation to win the prize allows the consumer to actively register the certification, so that the actively certified consumer does not just want to win the prize.
  • a consumer information sampling and collecting method comprising the following steps: Step 1, using a product or a product package or a product label as a carrier, each product is configured with a winning identification ID number and a winning information corresponding to the ID number.
  • the winning information directly indicates the winning amount, the winning mark or the prize name; and step 2, the consumer uses the winning identification ID number to activate the redemption program to obtain a bonus or a prize through the registration authentication system, or confirms the authenticity of the product through the registration authentication system;
  • the registration authentication system records consumer information.
  • the winning identification ID number is a digital code, a letter code, a two-dimensional code, a three-dimensional code, a texture code or an anti-counterfeit code. _ The winning identification ID number exists in the radio frequency chip or in the magnetic card.
  • the winning identification D number and the winning information are printed on the carrier.
  • the winning information is divided into a grand prize or a small prize or zero; the consumer enters the registration authentication system via a network, a telephone or a short message.
  • the bonus payment method of the small prize is in the form of telephone recharge, various discount cards or bank card injection.
  • Descriptive information and/or prompt information is printed in the vicinity of the winning identification ID number and the occupied area of the winning information, and the explanatory information includes a telephone number or a computer website address or a short message service number information for registering the authentication.
  • a cover layer is disposed above the winning identification ID number and the winning information, and the covering layer is a scratching ink, a scratch-off color cover film, or a scratch-resistant laser cover film.
  • the winning identification ID number and the winning information are printed on the outer or inner surface of the product package.
  • Also included is a method for entering the winning identification ID number which may be manual entry, special device scanning input, mobile phone scanning and the like; for printing digital code or non-digital code, special equipment scanning input and mobile phone scanning input may be used;
  • the code can be manually entered; the code in the X-inch RF chip (winning identification ID number) can be scanned by a special device; the code in the magnetic card (winning identification ID number) can also be scanned by a special device. .
  • An acquisition identifier for the above-mentioned consumer information sampling collection method comprising: a carrier, a winning identification ID number set on the carrier, and winning information corresponding to the nickname, the winning information directly indicating the winning
  • the amount, the winning mark or the prize name, and the winning identification ID number is a digital code, a letter code, a two-dimensional code, a three-dimensional code, a texture code or an anti-counterfeit code.
  • a consumer information sampling collection system comprising: a database and a consumer terminal interconnected with a consumer information sampling collection server, and a winning identification ID number for the consumer registration authentication to activate the redemption procedure and the ED number according to the winning identification a program for confirming the authenticity of the product; the database having a winning identification ID number of each product and winning information corresponding to the nickname; the consumer terminal being a network computer, a telephone or a mobile phone used by the consumer; ⁇ ) is a numeric code, letter code, two-dimensional code, three-dimensional code, texture code or anti-counterfeit code.
  • the invention can collect objective and comprehensive consumer sampling information, and utilizes the discrete characteristics of the collected data to further collect objective and comprehensive consumer information, and further realize objective and comprehensive consumer survey, realize delivery of messages to consumers, and realize Passing advertisements to consumers, etc.
  • the invention uses the direct winning method instead of the temptation way of winning the prize, allowing the consumer to actively register the certification, has a collection mark on each product, and uniquely recognizes the unique number and the winning amount of each product uniquely.
  • the only binding is to register the certification "winning identification number" through the network, telephone, SMS, etc. to activate the redemption process, to achieve marketing and sampling to collect consumer information.
  • the winning information is a direct winning amount or a winning mark, not a winning possibility.
  • the consumer information sampling collection system accepts the certification, records the consumer information, feedbacks the winning activation prompt information, and summarizes the winning information
  • the certification system implements the redemption of the activated "winning identification ID number"
  • This method adopts the method of direct winning rather than the temptation of winning the prize to allow consumers to actively register and certify, so that the actively certifying consumers are not the consumers who want to win the prize, but the objective and comprehensive consumer sampling that the enterprise needs. Samples, such information can objectively and truly reflect the market situation. Due to the discreteness of such data, over time, more complete information of all consumers will be obtained, and a complete enterprise and consumer will be set up. bridge. Before the completion of the informationization of the whole society, realize the consumer informationization that enterprises need.
  • the description of the award guarantee is as follows -
  • the winning identification ID number there are the basic attributes of the winning, that is, the winning type attribute, the winner's telephone attribute, the winning time attribute, whether the attribute is authenticated or not. .
  • a "winning identification ID number” corresponds to a winning information, and each "winning identification ID number” is unique and irregular.
  • each legal winning certification will modify whether or not the tagged attribute is certified to implement the first step of the winning activation redemption process. Then the system summarizes the winning authentication data and the distribution data, and finally implements the redemption according to the aggregated data.
  • Winning logo Judging whether the "winning identification ID number” has been authenticated. - Not certified: Record the authenticator's phone number, query time, modify the certification mark, return the winning valid information, "Congratulations for getting... Reward", at the same time generate a new data record that needs to be awarded, and then press the prize data record to win the prize.
  • the form of winning can be bonus, physical, etc.
  • the premise of successful implementation of the present invention is the following three points: 1. Reasonable reward arrangement; 2. The winning logo and the non-winning logo in the collection logo on the product are evenly mixed; 3. The network authentication data item must be There is a communication telephone number or QQ number authentication, which is convenient for consumers to collect and redeem valid information.
  • the consumer is actively registered and certified.
  • the obtained consumer data is objective and comprehensive sampling data, which is discrete data, which can objectively and truly reflect the market.
  • the data of the situation, over time, will get more complete information of all consumers and build a bridge between a complete enterprise and consumers. Before the completion of the informationization of the whole society, realize the consumer informationization that enterprises need.
  • the size of the winning rate determines how much and how much consumer data can be accumulated into a comprehensive and complete consumer information.
  • the advantages of the present invention are as follows - regarding the validity and spreadability of consumer information - the registration method for activating the redemption is a network, a telephone or a short message, and the data item of the network authentication must have a communication telephone number or With the QQ number certification, the collected consumer information is valid, which facilitates the application of consumer information in the future, such as redemption, dissemination of news, communication of advertisements, and further telephone market research.
  • the obtained consumer information can truly reflect the market sales situation, and the obtained consumer samples are more scientific, and the data analysis based on this will be More comprehensive and more realistic early warning and predictive. At the same time, the adjustment of rewards can enhance the marketing function.
  • the lottery collection identification data can be used for lottery. You can also draw the prize for the winning collection data. You can also make the "winning identification ED number" have anti-counterfeiting function.
  • the list of derivative applications is as follows.
  • the data collected by the winning lottery logo and the lottery will be analyzed and applied, and the sample of the sleeve will be narrowed down. Due to the profit-driven, the survey of these consumers will be better matched. The survey data is more detailed and deep. .
  • the collection and identification data of the winning prizes analyze and apply this, objectively and comprehensively reflect the market, assist scientific decision-making, establish an early warning mechanism, deliver messages to consumers, and deliver advertisements to consumers.
  • Anti-counterfeiting data is analyzed and applied. Due to the uniqueness, uniqueness, irregularity, database authentication and labeling characteristics of the "winning identification ID number”, anti-counterfeiting can be realized, and false can be found at the same time. Goods, establish a fake warning mechanism.
  • the cost is mainly to reward the cost of capital, the cost can be controlled, and other costs are low.
  • the cost components of each winning certification are: bonus cost, certified communication and service fees, collection of identification fees, and the cost of the prize is much higher than other costs.
  • the winning rate can be adjusted and the cost can be controlled.
  • FIG. 1 is a layout diagram of a first collection identifier of the present invention.
  • FIG. 2 is a second layout diagram of the collection identifier of the present invention.
  • Figure 3 is a side elevational view of the collection mark of the present invention on the inside of the product package.
  • Figure 4 is a front elevational view of the collection mark of the present invention on the outside of the product package.
  • FIG. 5 is a flow chart of digital authentication of the consumer information collecting system of the present invention.
  • FIG. 6 is a schematic structural diagram of a consumer information collection system according to the present invention.
  • the collection identifier is composed of the carrier 1, the winning identification ID number 2 and the winning information 3; the asterisk indicates that the description information is printed.
  • FIG. 2 Another layout of the logo set as shown in Fig. 2 is also composed of the carrier 1, the winning identification ED number 2, the winning information 3 and the explanatory information 4, which is an application mode, and can be made into a label type.
  • the winning information in Figures 1 and 2 directly indicates the winning amount, one for 5 yuan and the other for 10 yuan.
  • the collection mark shown in Fig. 3 is composed of the carrier 1, the winning identification ID number 2, the winning information 3, and the description information 4, and is another application mode, which is located inside the product package.
  • the collection mark shown in Fig. 4 is composed of the carrier 1, the winning identification ID number 2, the winning information 3, the explanatory information 4 and the cover layer 5, and is a scratch-type application mode, which is outside the product package.
  • carrier 1 it can be the outer packaging of the product, it can be a label; the label can be either fragile or removable, and other technologies can be integrated on it.
  • the winning identification number 2 Since the mobile phone camera technology and image analysis technology are now very mature, the winning identification number can be a digital code, or a letter code, or a two-dimensional code, or a three-dimensional code, or a texture code; The chip acquisition technology and the magnetic card acquisition technology have been very mature, and the winning identification K) can exist in the RF chip and the magnetic card.
  • the winning information 3 Because the direct winning method instead of the temptation to win the prize allows the consumer to actively register for the certification, the winning information is a direct winning amount or a winning mark, rather than a winning possibility. It can be a prize name or a winning mark, or a winning amount.
  • cover layer 5 It may be a scratch ink, a scratch-off color cover film, a scratch-resistant laser cover film, or the like.
  • the edit "winning identification ID number” is sent to the certification center to obtain the lottery qualification and prompt information.
  • winning identification ID number it can only be entered, parsed, edited and then sent to the certification center by means of camera to obtain the lottery qualification and prompt information.
  • the consumer information collecting system structure of the present invention is as shown in FIG. 6, and includes a central database and a consumer terminal connected to a central server of a consumer information sampling and collecting server, and a winning identification ID number activation crediting program for consumer registration authentication. And a program for confirming the authenticity of the product according to the winning identification ID number; the central database has the winning identification ID number of each product and the winning information corresponding to the I number; the network computer used by the consumer terminal for the consumer is a computer, a telephone or a mobile phone
  • the central server is connected to the network interface host, the voice interface host, and the short message interface host respectively;
  • the winning identification m number is a digital code, a letter code, a two-dimensional code, a three-dimensional code, a texture code, or an anti-counterfeit code.
  • a central standby server is also set up. Users or consumers can input data or information by means of manual, infrared, Bluetooth, laser, etc.
  • the consumer information sampling collection system accepts the certification, records the consumer information, feedbacks the winning activation prompt information, and summarizes the winning information.
  • the sampling collection system receives the authentication information, performs simple legality judgment on the information, eliminates errors such as input errors, and then compares the records in the database to identify the "winning identification ID number”.
  • Not certified Record the certifier's phone number, check the time, modify the certification mark, return the winning information, "Congratulations for getting the reward of", and generate a new data record for the prize, and then press the prize data record. For the prize.
  • Synthetic prompt information giving the consumer a humanized answer; then the system aggregates the winning activation data and distributes the aggregate winning activation data.
  • the certification system implements the redemption of the activated "winning identification number" number - according to the summary winning activation data, the redemption.
  • the data statistics can be used to understand the market sales situation in real time, and the historical data can be used for scientific early warning and prediction to assist decision-making.
  • Application Automatically send messages and advertisements that need to be published to consumers according to the communication method registered by consumers.
  • the ordering information of the winning information and the winning information is arranged in order, and then the "winning identification m number" is printed in order, and the uniform mixing of the prize and the prizeless collection mark is also realized.

Abstract

L'invention concerne un procédé de recueil d'échantillons d'informations consommateur qui comprend les étapes suivantes: à l'étape 1, on attribue un numéro d'identification ID de récompense et des informations de récompense correspondant au numéro d'identification à chaque produit en utilisant le produit, l'emballage du produit ou l'étiquette du produit comme support, et des informations de récompense indiquant directement la valeur de la récompense, le symbole de la récompense ou le nom de la récompense; à l'étape 2, l'utilisateur utilise le numéro d'identification ID de la récompense pour activer le processus de récompense et obtenir la récompense, ou pour déterminer si le produit est un produit authentique via le système d'authentification d'enregistrement, le système d'authentification d'enregistrement enregistrant les informations consommateur. Le procédé de l'invention est avantageux pour le consommateur, en particulier en ce qu'il récompense l'enregistrement et l'authentification du consommateur, permettant un échantillonnage global des informations consommateur et reflétant le véritable état du marché. L'invention se rapporte également à une étiquette et à un système de recueil d'échantillons d'informations consommateur.
PCT/CN2006/003257 2005-12-02 2006-12-04 Procédé de recueil d'échantillons d'informations consommateur, étiquette et système associés WO2007062604A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN200510126257.2 2005-12-02
CNA2005101262572A CN1979554A (zh) 2005-12-02 2005-12-02 一种消费者信息抽样采集方法及采集标识和系统

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WO2007062604A1 true WO2007062604A1 (fr) 2007-06-07

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103198412A (zh) * 2012-01-10 2013-07-10 邓路沙 一种验证兑奖信息系统及兑奖方法
CN108985611A (zh) * 2018-07-06 2018-12-11 长沙万百网络科技有限责任公司 一种个人信用品德评估系统和实施方法

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
PT10410T (pt) * 2009-03-24 2009-09-24 Antonio Andrade Sistema de registo, compensação, gestão e análise de compra ou oferta personalizada

Citations (3)

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Publication number Priority date Publication date Assignee Title
CN1469287A (zh) * 2002-07-15 2004-01-21 海南三本科技有限公司 查询兑奖促销防伪方法及其兑奖券
CN1479226A (zh) * 2002-08-27 2004-03-03 琳 邢 注册兑奖促销防伪方法
NL1022707C2 (nl) * 2003-02-17 2004-08-19 Ticcit Loyalty Man Group B V Werkwijze, en client/server systeem voor het aanbieden van een product aan een deelnemer.

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1469287A (zh) * 2002-07-15 2004-01-21 海南三本科技有限公司 查询兑奖促销防伪方法及其兑奖券
CN1479226A (zh) * 2002-08-27 2004-03-03 琳 邢 注册兑奖促销防伪方法
NL1022707C2 (nl) * 2003-02-17 2004-08-19 Ticcit Loyalty Man Group B V Werkwijze, en client/server systeem voor het aanbieden van een product aan een deelnemer.

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103198412A (zh) * 2012-01-10 2013-07-10 邓路沙 一种验证兑奖信息系统及兑奖方法
CN108985611A (zh) * 2018-07-06 2018-12-11 长沙万百网络科技有限责任公司 一种个人信用品德评估系统和实施方法

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