WO2006135269A1 - Procede publicitaire - Google Patents

Procede publicitaire Download PDF

Info

Publication number
WO2006135269A1
WO2006135269A1 PCT/RU2005/000328 RU2005000328W WO2006135269A1 WO 2006135269 A1 WO2006135269 A1 WO 2006135269A1 RU 2005000328 W RU2005000328 W RU 2005000328W WO 2006135269 A1 WO2006135269 A1 WO 2006135269A1
Authority
WO
WIPO (PCT)
Prior art keywords
image
new
old
stage
additional
Prior art date
Application number
PCT/RU2005/000328
Other languages
English (en)
Russian (ru)
Inventor
Dmitriy Alekseevich Zaytsev
Original Assignee
Dmitriy Alekseevich Zaytsev
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Dmitriy Alekseevich Zaytsev filed Critical Dmitriy Alekseevich Zaytsev
Priority to PCT/RU2005/000328 priority Critical patent/WO2006135269A1/fr
Publication of WO2006135269A1 publication Critical patent/WO2006135269A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/02—Forms or constructions

Definitions

  • the invention relates to advertising, in particular to the provision and placement of advertising, and can be used to change advertising information, including on individually perceived mass-produced media, such as printed materials.
  • the objective of the invention is to increase the information content of advertising products due to the gradual change of image.
  • the problem is solved by the method of advertising, including changing at least part of the image on the product label, according to which the image is changed in several stages by combining parts of the old and new images in varying proportions from stage to stage with a decrease in the proportion of the old and an increase in the proportion new image.
  • image change is carried out in the following sequence: two printing forms are made, the first of which is made with the possibility of forming the old advertising image, and the second of the new advertising image and its parts, from the first and second forms, composite forms are sequentially made, at the site of which at the junction of the first and the second printing forms, the parts of the old and new images are combined in varying proportions; after each production, images are printed using the specified TCA summary form at certain time intervals, and then print an image using a second printing plate;
  • stage 1 3/4 of the old image, 1/4 of the new;
  • Stage 4 a new image.
  • the combination of parts of the old and new images can be carried out using an additional image different from the old and new images.
  • the proportion and type of the additional image may be the same at all intermediate stages, or the proportion of the additional image may be different, and its appearance is the same at the intermediate stages, or the proportion of the additional image may be the same, and its appearance at the intermediate stages may be completely or partially.
  • the image is changed in 4 stages in the following sequence of proportions:
  • Stage 1 5/8 of the old, 1/4 of the new, 1/8 of the additional image
  • Stage 2 3/8 of the old, 2/4 of the new, 1/8 of the additional image
  • Stage 3 1/8 of the old, 3/4 of the new, 1/8 of the additional image
  • Stage 4 4/4 of the new image.
  • the image change is carried out in 4 stages in the following sequence of proportions:
  • Stage 1 5/8 of the old, 2/8 of the new, 1/8 of the additional image
  • Stage 1 5/8 of the old, 1/4 of the new, 1/8 of the first additional image
  • Stage 2 3/8 of the old, 2/4 of the new, 1/8 of the second additional image, completely or partially different from the first; Stage 3: 1/8 of the old, 3/4 of the new, 1/8 of the third additional image, completely or partially different from the first.
  • This method is carried out by applying an image to an object from two different printing forms (cliche) either directly on the subject (for example, with pad printing), or when applied to a label with a flat, high or intaglio printing.
  • cliche printing forms
  • Figure 2 shows a diagram in accordance with which the change of printing plates in the proposed method.
  • the oblique lines in FIG. 2 mark the portion of the printing plate used for applying the image.
  • the first stage - the old and new printing forms 1 and 2 are combined in such a way that a consolidated form 3 is formed, containing 3/4 of the old image and 1/4 of the new (elements B, C, D and Al). From this form, the image is transferred to the label or product.
  • the second stage old and new printing forms are combined, so that a consolidated form 4 is formed, containing 1/2 of the old image, 1/2 of the new (elements B, D and Al, B 1). From this form, the image is transferred to the label or product.
  • the fourth stage the image is transferred from form 2 (its rightmost part) to the label or to the product.
  • the advertising labels replaced the old advertising image with a new one using an additional image missing from the old and new images.
  • parts of labels with vertical stripes relate to the old image, with horizontal - to the new image, and light parts with dots - to the additional image.
  • Fig.3 shows the sequence of changing the image on the label with the same share and type of additional image at intermediate stages:
  • Stage 1 5/8 of the old, 1/4 of the new, 1/8 of the additional image
  • Stage 2 3/8 of the old, 2/4 of the new, 1/8 of the additional image
  • Stage 3 1/8 of the old, 3/4 of the new, 1/8 of the additional image
  • FIG. 3 shows a sequence of changing an image on a label with a varying proportion of an additional image of the same kind.
  • Stage 1 5/8 of the old, 2/8 of the new, 1/8 of the additional image; Stage 2: 3/8 old, 3/8 new, 2/8 additional images;
  • Fig.3 shows the sequence of changing the image on the label with the same share and different types of additional images at intermediate stages.
  • Stage 1 5/8 of the old, 1/4 of the new, 1/8 of the first additional image;
  • Stage 2 3/8 of the old, 2/4 of the new, 1/8 of the second additional image, completely or partially different from the first; Stage 3: 1/8 of the old, 3/4 of the new, 1/8 of the third additional image, completely or partially different from the first; Stage 4: 8/8 of the new image.

Abstract

L'invention concerne le domaine publicitaire et notamment la soumission et la mise en place de la publicité; elle peut s'utiliser pour changer les informations publicitaires, y compris sur des supports de masse à perception individuelle. Le procédé publicitaire comprend le changement d'au moins une partie de l'image sur l'étiquette de la marchandise par la superposition de la nouvelle et de l'ancienne images dans des proportions changeantes. Aux stades intermédiaires, une partie de l'étiquette peut être occupée par une image supplémentaire. L'invention permet d'améliorer la qualité et la quantité d'informations des produits de publicité grâce à un changement graduel des informations.
PCT/RU2005/000328 2005-06-15 2005-06-15 Procede publicitaire WO2006135269A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/RU2005/000328 WO2006135269A1 (fr) 2005-06-15 2005-06-15 Procede publicitaire

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/RU2005/000328 WO2006135269A1 (fr) 2005-06-15 2005-06-15 Procede publicitaire

Publications (1)

Publication Number Publication Date
WO2006135269A1 true WO2006135269A1 (fr) 2006-12-21

Family

ID=37532544

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/RU2005/000328 WO2006135269A1 (fr) 2005-06-15 2005-06-15 Procede publicitaire

Country Status (1)

Country Link
WO (1) WO2006135269A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5578797A (en) * 1992-05-01 1996-11-26 Ishida Co., Ltd. Method and apparatus for printing merchandising information
RU2162618C1 (ru) * 1999-07-09 2001-01-27 Мулин Анна Борисовна Способ рекламирования
WO2002023516A1 (fr) * 2000-09-11 2002-03-21 Masani's Art Food & Fashion Ltd. Systeme de publicite
RU2003133692A (ru) * 2003-11-20 2005-05-20 Дмитрий Алексеевич Зайцев (RU) Способ рекламирования

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5578797A (en) * 1992-05-01 1996-11-26 Ishida Co., Ltd. Method and apparatus for printing merchandising information
RU2162618C1 (ru) * 1999-07-09 2001-01-27 Мулин Анна Борисовна Способ рекламирования
WO2002023516A1 (fr) * 2000-09-11 2002-03-21 Masani's Art Food & Fashion Ltd. Systeme de publicite
RU2003133692A (ru) * 2003-11-20 2005-05-20 Дмитрий Алексеевич Зайцев (RU) Способ рекламирования

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