WO2006101421A2 - Dispositif de presentation d'informations publicitaires - Google Patents

Dispositif de presentation d'informations publicitaires Download PDF

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Publication number
WO2006101421A2
WO2006101421A2 PCT/RU2006/000105 RU2006000105W WO2006101421A2 WO 2006101421 A2 WO2006101421 A2 WO 2006101421A2 RU 2006000105 W RU2006000105 W RU 2006000105W WO 2006101421 A2 WO2006101421 A2 WO 2006101421A2
Authority
WO
WIPO (PCT)
Prior art keywords
screen
projector
vehicle
advertising
information
Prior art date
Application number
PCT/RU2006/000105
Other languages
English (en)
Russian (ru)
Other versions
WO2006101421A3 (fr
Inventor
Leonid Gesevich Etkind
Vakha Arbievich Turpalov
Original Assignee
Leonid Gesevich Etkind
Vakha Arbievich Turpalov
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Leonid Gesevich Etkind, Vakha Arbievich Turpalov filed Critical Leonid Gesevich Etkind
Priority to EEU200700106U priority Critical patent/EE00748U1/xx
Publication of WO2006101421A2 publication Critical patent/WO2006101421A2/fr
Publication of WO2006101421A3 publication Critical patent/WO2006101421A3/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/04—Signs, boards or panels, illuminated from behind the insignia
    • G09F13/08—Signs, boards or panels, illuminated from behind the insignia using both translucent and non-translucent layers
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles

Definitions

  • An advertising and information mobile device comprising a van having a side hinged lid covering the side window, loudspeakers installed therein and electronic means containing various bases of audio and video materials, while the van is additionally equipped with a light-shielding screen mounted on the side window, a video projector and a mirror, moreover, a light-transparent screen, a video projector and a mirror have a common optical system (see RF certificate for utility model N ° 13 985, IPC G 09F 21/04, publ. 06/20/2000).
  • the screen is located approximately at the level of human growth, which leads to a decrease in the number of people who can simultaneously observe information on the screen, since with a sufficient concentration of people, for example, at exhibitions or presentations, only the first row of observers will be able to observe information, covering it from the back of standing people.
  • the known device has a limited screen field, determined by the area of the side window in the van, which also reduces the number of people who can simultaneously observe advertising information on the screen.
  • a mobile module with an information display comprising a vehicle equipped with a device supporting a screen onto which an image is transmitted, for example, from a VCR located in a car.
  • the supporting device is made movable with respect to the car: in the initial position, the supporting device is located behind the rear of the car, and in the working position - in front of its side
  • the screen of the known device is also located no higher than the roof of the car, i.e. at the level of human growth, while the screen area is limited by the dimensions of the vehicle (ie, the height of the vehicle) to which the device supporting the screen is attached: in height and in width, for example, by the width of its rear. These factors reduce the number of people who can simultaneously observe information on the screen, due to the limited screen field and access to it.
  • a vehicle with an advertising information carrier is known, which is a van, inside of which at least one cinematic device is located, which, through a mirror, projects a video image onto at least one translucent screen mounted on the van body and visible from the outside vehicle.
  • the device also includes one or more outward speakers and a power source.
  • SUBSTITUTE SHEET (RULE 26) feces having a common optical system with a horizontally mounted video projector, a first mirror and a light-shielding screen, a frame on which the van is rigidly mounted, having a mechanism for connecting it to the chassis of a car or a car trailer and four telescopic supports equipped with a pneumatic drive (see RF certificate for Utility Model N ° 25362, IPC G 09F 21/04, published on September 29, 2002).
  • a disadvantage of the known device is also the limited visibility of the light screen, since it is at the vehicle level, i.e. at the level of human growth. This makes it difficult to obtain visual information from him at people who are at a considerable distance from the screen, or with a large crowd of people, for example, at exhibitions or presentations, from people who are not in the front row of the audience.
  • a mobile advertising and information device comprising a van equipped with a window on which a light screen, a video projector and a mirror are mounted, the light screen, a video projector and a mirror having a common optical system, while the van is equipped with a second, third or more windows which are equipped with light-shielding screens, the video projector and light-shielding screens have a common optical system with the ability to switch (see RF certificate for utility model Xb 20802, IPC G 09F 21 / 04, published on November 27, 2001).
  • a disadvantage of the known device is also the limited visual access to the source of the dissemination of information, namely the screen.
  • the screen area in this case is limited by the window size, which does not allow the use of screens of a larger area than the window area.
  • the screen is located at a low height, for example, not exceeding human growth, which also reduces the number of people who can simultaneously observe information on the screen, due to limited access to it with a large crowd of people.
  • the closest technical solution is the well-known means for multimedia presentation of advertising products, containing a car, inside which there is a projector and a screen, while the projector is located in the rear of the car and is oriented towards the rear door of the car.
  • the projector is mounted on a solid support, to which an aluminum frame is attached, on which a projection screen is located, located in the rear opening of the car
  • the screen area is limited by the size of the rear door and, thus, does not allow the use of screens of a larger area.
  • the screen is located at a low height, which also reduces the number of people who can simultaneously observe information on the screen, due to the limited size of the screen field and access to it.
  • the task to which the present utility model is directed is to create a device with a design that provides an increase in the number of people who can simultaneously observe advertising information.
  • a device for presenting advertising information comprising a projector and a screen onto which a light signal is supplied from the projector, the vehicle, while the projector is located inside the vehicle, according to a utility model
  • the screen is located outside the vehicle and is equipped with a support device in this case, the light signal is transmitted directly from the projector to the screen through the opening in the vehicle body, covered by a translucent surface, and the light by the projector current is at least 500 ANSI-lm.
  • the supporting device of the screen was either attached to the vehicle body, or mounted on the supporting surface of the vehicle, or made in the form of a wall mount.
  • the projector can also be equipped with a support device attached to the vehicle body.
  • the screen can be made light-illuminating.
  • the following terminology is used:
  • ANSI lumens which characterizes the average value of the luminous flux measured in lumens on a control screen with a diagonal of 40 inches with a minimum focal length of the projector’s zoom lens. Measurements are taken at 9 points on the screen and then averaged.
  • the standard for measuring luminous flux in ANSI lumens (ANSI lumens) is used to compare projectors.
  • the optical connection between the screen and the projector may be degraded.
  • the opening in the body must be closed with a translucent surface, for example, triplex glass, which is used as the windshield of the vehicle.
  • a translucent surface for example, triplex glass, which is used as the windshield of the vehicle.
  • the presence of such a translucent surface is due to the need to block the ingress of various dust, precipitation, etc. into the vehicle body.
  • the presence of a protective casing directly on the projector is impractical due to strong heating of the projector and the need for adequate ventilation to cool it.
  • the light signal from the projector located inside the vehicle must pass to the screen through a translucent surface. Any flat and flat surface will partially reflect and absorb the light signal passing through it. Thus, losses are formed in the power of the light signal passing through this surface.
  • the implementation of the translucent surface will allow the fundamental passage of light.
  • Observation of the image on the screen was carried out visually by a group of people with normal vision without special means of observation, for example, binoculars.
  • the light signal was transmitted in the dark and in the daytime.
  • a projector with a luminous flux of at least 500 ANSI-lm gave high-quality image transmission.
  • contours of graphic objects are viewed, the blurred color gamut and the contours of moving objects in a video image 400
  • the contours of graphic objects are clear enough, the color gamut is dim, the colors are blurry, the color tones are not distinguishable
  • the experiment was repeated at different positions of the screen relative to the vehicle.
  • the maximum screen distance from the projector inside the vehicle was 10 m, the minimum 2 m.
  • increasing the distance (up to 10 m) revealed a significant deterioration in image quality from a projector with a luminous flux, for example, 400 ANSI-lm.
  • the screen is proposed to be made light-illuminated, i.e. information on it can be observed from the side opposite to the placement of the vehicle relative to the screen.
  • the proposed implementation of the device for the distribution of advertising information will allow the vehicle to move either with an already installed screen and projector, or it will be possible to mount them quickly before the start of the presentation or exhibition, which preserves the high mobility of the device and the short time required to bring the device into working condition.
  • the presence of the supporting device of the projector, attached to the car body further reduces the time to bring the device into working condition, and also allows the vehicle to move to the place of presentation almost ready to display visual information.
  • a device for presenting advertising information comprises a projector 1, a screen 2, on which a light signal is received from the projector 1, and a vehicle 3.
  • the projector 1 is located inside the vehicle 3, and the screen 2 is located outside the vehicle 3.
  • the light signal is transmitted directly from the projector 1 to the screen 2 through the opening in the vehicle body 3, closed by a translucent surface 4, and the light flux of the projector 1 is at least 500 lm.
  • the screen 2 is equipped with a supporting device 5, which is attached to the body of the vehicle 3, or mounted on the supporting surface of the vehicle 3, or made in the form of a wall mount. Screen 2 can be made light-illuminating.
  • the projector 1 can also be equipped with a supporting device 6 attached to the body of the vehicle 3.
  • a projector 1 a projector of the Sanyo XT 16 type (Japan) can be used.
  • screen 2 a screen of the type Rover Computers Rover-Sreterêtep ( Russian) can be used.
  • a device for presenting advertising information is used as follows.
  • Vehicle 3 moves to the venue, for example, during an exhibition or presentation.
  • the projector 1, screen 2, supporting structures 5 and 6, respectively, of screen 2 and projector 1 can be located inside the vehicle body 3.
  • the supporting structures are assembled and installed, for example, attaching them to the body of the vehicle 3, or installing on a supporting surface outside the vehicle 3 (supporting structure 5 of the screen 2).
  • the projector 1 can be connected via a voltage converter to the battery of the vehicle 3, or equipped with an autonomous power source.
  • the display of video information may be accompanied by the transmission of audio information, for example, through means of sound transmission, namely, speakers located, for example, on the vehicle 3.
  • the projector 1, screen 2, supporting structures 5 and 6, if necessary, are dismantled and the vehicle 3 can quickly move to another place of information display, providing mobility of the device.
  • the proposed device for presenting advertising information can be used as a means for multimedia visual
  • SUBSTITUTE SHEET (RULE 26) supporting presentations and various kinds of mass events, for example, advertising campaigns held, for example, in the open air.
  • the device has high mobility, requires a short time to bring it into working condition, and provides the possibility of simultaneous visual access to advertising information for a wide range of observers, providing reliable optical communication between the projector and the screen and high quality image on the screen.

Abstract

L'invention se rapporte au domaine de la publicité et peut s'utiliser par voie de reproduction visuelle d'informations modifiables à distance, en tant que moyen de transmission pour le support visuel multimédia des présentations. L'invention vise une construction qui permet d'augmenter le nombre de personnes qui peuvent observer simultanément les informations publicitaires. Elle permet de réduire la dépendance de la surface de l'écran et de la possibilité de son observation des dimensions du véhicule de transport tout en préservant une liaison optique fiable entre le dispositif de projection et l'écran et d'assurer une mobilité élevée et un temps réduit nécessaire pour mettre le dispositif en état de marche. Le dispositif de présentation d'informations publicitaires comprend un projecteur et un écran ainsi qu'un véhicule de transport à l'intérieur duquel est monté le projecteur. L'écran est installés à l'extérieur du véhicule de transport et est muni d'une d'appui; une ouverture dans la carrosserie du véhicule de transport permet le passage du signal lumineux provenant du projecteur en direction de l'écran. L'ouverture est recouverte d'une surface transparente à la lumière, et le flux lumineux du projecteur correspond à au moins 500 ANSI-lm.
PCT/RU2006/000105 2005-03-23 2006-03-10 Dispositif de presentation d'informations publicitaires WO2006101421A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EEU200700106U EE00748U1 (et) 2005-03-23 2006-03-10 Reklaaminformatsiooni esitamise seade

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
RU2005108212 2005-03-23
RU2005108212 2005-03-23

Publications (2)

Publication Number Publication Date
WO2006101421A2 true WO2006101421A2 (fr) 2006-09-28
WO2006101421A3 WO2006101421A3 (fr) 2007-02-15

Family

ID=37024243

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/RU2006/000105 WO2006101421A2 (fr) 2005-03-23 2006-03-10 Dispositif de presentation d'informations publicitaires

Country Status (4)

Country Link
EE (1) EE00748U1 (fr)
MD (1) MD201Y2 (fr)
UA (1) UA17655U (fr)
WO (1) WO2006101421A2 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4110792A (en) * 1977-04-22 1978-08-29 Long Douglas A Mobile information display system
DE19938330A1 (de) * 1999-08-05 2001-02-15 Bernhard Apitz Anlage zur multimedialen Präsentation von Werbevorlagen
RU25362U1 (ru) * 2000-12-18 2002-09-27 Горелик Самуил Лейбович Мобильное рекламно-информационное устройство
RU27655U1 (ru) * 2002-08-15 2003-02-10 Гаранина Ирина Николаевна Крепежный узел для настенного закрепления конструктивных элементов

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4110792A (en) * 1977-04-22 1978-08-29 Long Douglas A Mobile information display system
DE19938330A1 (de) * 1999-08-05 2001-02-15 Bernhard Apitz Anlage zur multimedialen Präsentation von Werbevorlagen
RU25362U1 (ru) * 2000-12-18 2002-09-27 Горелик Самуил Лейбович Мобильное рекламно-информационное устройство
RU27655U1 (ru) * 2002-08-15 2003-02-10 Гаранина Ирина Николаевна Крепежный узел для настенного закрепления конструктивных элементов

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
T3, TE TRI - TEKHNIKA TRETEGO TYSYACHELETIYA IZDATELSKII DOM "MEDIASIGN", PRISHLO VREMYA NASTOYASCHIKH PROEKTOROV. UNIKALNAYA TEKHNIKA CANON" vol. 1, no. 37, January 2005, page 17 *

Also Published As

Publication number Publication date
UA17655U (en) 2006-10-16
MD20070021U (en) 2008-02-29
MD201Y2 (en) 2008-12-31
EE00748U1 (et) 2008-07-15
WO2006101421A3 (fr) 2007-02-15

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