WO2006101421A2 - Advertising information displaying device - Google Patents

Advertising information displaying device Download PDF

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Publication number
WO2006101421A2
WO2006101421A2 PCT/RU2006/000105 RU2006000105W WO2006101421A2 WO 2006101421 A2 WO2006101421 A2 WO 2006101421A2 RU 2006000105 W RU2006000105 W RU 2006000105W WO 2006101421 A2 WO2006101421 A2 WO 2006101421A2
Authority
WO
WIPO (PCT)
Prior art keywords
screen
projector
vehicle
device
advertising
Prior art date
Application number
PCT/RU2006/000105
Other languages
French (fr)
Russian (ru)
Other versions
WO2006101421A3 (en
Inventor
Leonid Gesevich Etkind
Vakha Arbievich Turpalov
Original Assignee
Leonid Gesevich Etkind
Vakha Arbievich Turpalov
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to RU2005108212 priority Critical
Priority to RU2005108212 priority
Application filed by Leonid Gesevich Etkind, Vakha Arbievich Turpalov filed Critical Leonid Gesevich Etkind
Publication of WO2006101421A2 publication Critical patent/WO2006101421A2/en
Publication of WO2006101421A3 publication Critical patent/WO2006101421A3/en

Links

Classifications

    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00Illuminated signs; Luminous advertising
    • G09F13/04Signs, boards or panels, illuminated from behind the insignia
    • G09F13/08Signs, boards or panels, illuminated from behind the insignia using both translucent and non-translucent layers
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Miscellaneous advertising or display means not provided for elsewhere
    • G09F19/12Miscellaneous advertising or display means not provided for elsewhere using special optical effects
    • G09F19/18Miscellaneous advertising or display means not provided for elsewhere using special optical effects involving the use of optical projection means, e.g. projection of images on clouds
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00Mobile visual advertising
    • G09F21/04Mobile visual advertising by land vehicles

Abstract

The invention relates to advertising and can be used for visually reproducing a remotely modifiable information in the form of a multimedia visual presentation-supporting means. The aim of said invention is to design a device whose structural design makes it possible to increase the number of persons enabled to visualise the advertising. The invention makes it possible to exclude the dependence of a screen surface area and the possibility of the visualisation thereof from the size of a transport means, wherein the reliability of the optical communication between a projecting unit and the screen, the high quality picture on the screen, the high mobility of the device and a short time for bringing it into operation are preserved. The inventive advertising information displaying device comprises a projector, a screen receiving a light signal therefrom and a transport means provided with said projector arranged therein. The screen is placed outside of the transport means and provided with a supporting structure, wherein a light signal is transmitted directly from the projector to the screen through an opening which is embodied in the transport means body, and is covered by a translucent surface and the projector light flux is equal to or greater than 500 ANSI lm.

Description

An apparatus for presenting advertisement information Technical Field

The invention relates to advertising and can be used by the visual playback remotely variable information as a tool for multimedia visual support presentations and various events held, such as outdoors, as well as during the advertising companies, including in the field sales, exhibitions and fairs.

BACKGROUND ART It is known advertisement information the mobile device comprising a vehicle having a side hinged lid covering the side window mounted therein loudspeakers and electronic media containing various base audio and video data, wherein the vehicle is further provided with svetoprosvetnym screen mounted on the side window, a video projector and zerka- scrap and svetoprosvetny screen, video projector and a mirror have a common optical system (see. the testimony of the Russian Federation for a utility model N ° 13 985, IPC G 09F 21/04, publ. 20.06.2000).

However, the known advertisement information of the mobile device screen located approximately at the level of human growth, which leads to a decrease in the number of people that can simultaneously observe the information on the screen because a sufficient crowds, e.g., at exhibitions or presentations, only the first number of observers would be able to observe information, covering her from behind standing people. Furthermore, the known device has a limited screen field defined area of ​​the side window in a van, which also reduces the amount of people able to simultaneously watch advertising information on the screen.

Also known is a mobile information display module comprising car equipped with a device supporting the screen on which the image is transferred, e.g., from a VCR, located in auto-mobile. In this supporting device is movable relative to the vehicle: in an initial position supporting device is located behind the rear part of the vehicle, and in the operating position - to its side hundred-

Replacing SHEET (RULE 26) Rona (see. French patent Ns 2,705,158 IPC G 09F 21/04, G 09F 7/18, publ. 18.11.1994 city).

Display devices are also known located not above the car roof, i.e., at the level of human growth, the area of ​​the screen is limited to gas-barytes vehicle (i.e., vehicle height), to which is attached a device that supports the screen: height and width, such as width of the rear portion. These factors reduce the number of people able to simultaneously observe the information on the screen, due to the limited screen field and the access to it. It is known a vehicle with a carrier of advertising information representing the wagon, inside which is placed at least one cinematic device which projects the video by mirror IMAGE-voltage to at least one translucent screen is mounted on the wagon housing and visible from outside vehicle. The apparatus also includes one or more loudspeakers aimed outwardly and a source of electricity. Additionally, the apparatus is provided with a group illuminative panels installed around the vehicle, and the illuminating board news mounted on the car roof. Thus, the vehicle provides mobility presenting advertising information on public roads by the audio-video message advertising information (see., WIPO patent for invention JYa 9316460, MPK G 09F 19/18, G 09F 21/04, publ. 19.08.1993 r )..

However, the known display device is also is not higher than the car roof, i.e., at the level of human growth. This reduces the amount of people able to simultaneously monitor the information on the screen, due to the limited screen field and access to it, since the screen area is limited to the dimensions of the vehicle, such as side or rear side, i.e., location translucent screen.

It is also known a mobile advertisement information device containing present vehicle having a laterally disposed window svetoprosvetny screen installed in the camper electronic media containing various base audio and video projector, the first mirror having a common optical system with svetoprosvetnym screen, wherein it is provided with a second grain-

SUBSTITUTE SHEET (RULE 26) feces, having a common optical system with installed horizontally video projector, a first mirror and svetoprosvetnym screen frame on which is rigidly mounted vehicle having a mechanism to connect it to the vehicle chassis or vehicle trailer and four telescopic support provided with a pneumatic drive (see. the Russian Federation certificate for utility model N ° 25362, IPC g 09F 21/04, publ. 29.09.2002 city).

A disadvantage of the known device is also limited obozrevae- Axle svetoprosvetnogo screen, because the vehicle is on the level, i.e. at the level of human growth. It is difficult to obtain from it the information visually in people who are at a considerable distance from the screen, or a large gathering of people, for example, at exhibitions or presentations, people who are not in the first row of spectators.

Known advertisement information the mobile device comprising a vehicle equipped with a window on which the svetoprosvetny screen vi- deoproektorom and a mirror, wherein svetoprosvetny screen, projector and the mirror have a common optical system, wherein the vehicle is provided with a second, third or more windows on svetoprosvetnye screens are installed, and the projector and svetoprosvetnye screens have a common optical system to switch (see. Russian certificate for useful model Xb 20802, IPC G 09F 21 / 04, publ. 27.11.2001 city).

A disadvantage of the known device is also limited visual access to the source of information dissemination, namely to the screen. area of ​​the screen in this case is limited to the size of the window, which prevents the use of screens larger area than the area of ​​the window. In this case, the screen is located on the non-high altitude, for example, no more than human height, which also reduces the number of people able to simultaneously observe the information on the screen, due to the limited access to it, a large gathering of people.

The closest technical solution is a known agent for the multimedia presentation of promotional products, comprising a vehicle, which is located inside the projector and the screen, wherein the projector is located at the rear of the vehicle and oriented towards the vehicle rear door. The projector is mounted on a solid support to which is attached an aluminum frame, which holds the projection screen, located in the rear doorway avtomobi-

SUBSTITUTE SHEET (RULE 26) A (cm. German patent JNi- 19938330, IPC G 09F 21/04, G 09F 19/18, G 09F 13/02, in 6OR 13/00, in 6OR 11/02, publ . of 15.02.2001).

However, the known device is limited by the dimensions of the screen area of ​​a back door and thus does not allow to use screens of greater area. In this case, the screen is located at a low altitude, which also reduces the number of people able to simultaneously observe the information on the screen, due to the limited screen size of the field and access to it.

Disclosure of the utility model

The problem to be solved by this utility model, serves the purpose of a device with a design that provides an increase in the number of people able to simultaneously observe the advertising information.

The technical result achieved in the solution of the problem is the lack of dependence of the area of ​​screen fields and the possibility of visual observation from vehicle dimensions while maintaining reliably the optical communication between the projector and the screen, and high quality images on the screen, and high mobility and device small time required to bring it to working condition.

The objective is achieved in that the device for presenting advertisement information comprising a projector and a screen on which the projector enters a light signal, a vehicle, wherein the projector is located inside a vehicle, according to the utility model, the screen is situated outside the vehicle and provided with a support device , wherein the light signal is transmitted directly from the projector to the screen through the opening in the vehicle body, an indoor light-transparent surface and a light of Projector current is at least 500-ANSI lumens.

Advantageously, the reference device was a screen attached to the vehicle body, or mounted on the support surface of the vehicle, or is designed as a wall mount.

The projector can also be provided with a support device attached to the vehicle body.

In this case the screen can be configured svetoprosvetnym. As used herein, the utility model uses the following terminology:

SUBSTITUTE SHEET (RULE 26) - the luminous flux - Power of radiant energy, estimated by the products it visual sensations (in SI is measured in lumens, lumens) (see, for example, the Soviet encyclopaedic dictionary / Scientific and Editorial Board: AM Prokhorov (. prev.). -M .: Soviet Encyclopedia, 1981, p. 1189). Those. light flux is one of the quantities of light, which evaluates the magnitude of energy - emission stream, i.e. optical power at the called them luminous sensation [more precisely, on its selective action on the light receiver, the spectral sensitivity is determined by the function of the relative spectral luminous efficacy of radiation V (1); 1 - the wavelength of light in vacuo]. Luminous flux is the most important characteristic of the projector. For example, the luminous flux of professional film projection apparatus is in the range from 350 to 50,000 lumens, an amateur - not less than 50 lm. The highest luminous flux created by the electric carbon arc lamp (50,000 lumens), less - gas discharge (xenon) lamp (15,000 lumens) and even less - an incandescent lamp (90 lm). Therefore, for large theaters with large-area screens mounted projectors with a carbon arc or xenon lamps; a small capacity cinemas, as well as in a film projector for training, and the like amateur purposes use the projector with an incandescent lamp (see, for example, Encyclopedia, article "Kinoppoektsionny mode, the unit" [Access Mode: http://encycl.yandex.ru/, 10.03.2005 g].). At this point now in the so-called ANSI- lumens, which characterizes the mean value of the luminous flux, measured in lumens, for the control screen with a diagonal of 40 inches at minimum focal length in the zoom lens of the projector and accompanying technical documentation luminous flux projection apparatus. Measurements are made in the 9 points of the screen, and then averaged. measurement standard ANSI- luminous flux in lumens (ANSI-lm) is used to compare projectors. The procedure for measuring the luminous flux in lumens ANSI- approved in 1992 by the American National Standards Institute (ANSI - Amerisap Natiopal Stapdart Ipstitute) [Access Mode: http://bolivar.spb.ru/; 14.03.2005 g];

- svetoprosvetny screen is a screen display which is carried out by the feedback arrangement of the projector (see for example, patent RF JYs 2209457, MPK G 03B 21/00, published on 27.07.2003, the..).

SUBSTITUTE SHEET (RULE 26) Technical result is achieved due to the following in solving the problem.

When the screen on the outside of the vehicle lost dependence of the area of ​​screen field on vehicle dimensions, in particular, on the screen of accommodation, namely a window or opening in the body, as it was performed in the known analogues, and it is possible to increase the area of ​​the screen and the height of the screen placement, for which the screen is further provided with a support device which can either be attached to the vehicle body, or mounted on a support surface, and may also be configured as a fastening e tap on any supporting structure, such as a wall. Such an arrangement will allow the screen, increasing the screen area and the height of its placement, in turn, increase the number of people watching at the same time information on the screen.

However, when placing the screen on the outside of the vehicle, possible deterioration of optical coupling between the screen and the projector. This is because in this case will pass a signal from the projector through the openings in the vehicle body, e.g., through the released opening in the rear of the vehicle, or chepez..ppoem in the body, i.e., the placement of the front windscreen. Thus the opening in the body has to be closed translucent surface, such as safety glass is used as a vehicle windshield. The presence of such a translucent surface due to the need to block the ingress of the vehicle body varying dust, precipitation, etc. The presence of the guard directly on the projector impractical As a consequence of the high heat of the projector and the necessity for sufficient ventilation cooling. Thus, the signal light from the projector inside the vehicle should pass through a translucent screen surface. Any smooth and flat surface to partially reflect and absorb light signal passing therethrough. Thus, the power loss produced in the light signal passing through this surface. Performing a translucent surface will allow for the passage of light in principle.

SUBSTITUTE SHEET (RULE 26) however, in low power optical radiation image on the screen will be blurred and ill defined.

Experimental data suggest the following. The projector has been installed inside the vehicle, namely, "Oka" legkovo- of the car. The screen is placed outside the vehicle on the reference device attached to the vehicle body, or fixed directly to the support surface of the vehicle, for example, ground. light signal transmission carried out through an opening in a vehicle body, a closed translucent surface, namely The anterior car windscreen. In the implementation of the experiment in turn use the projector with a different luminous flux. The experimental results are shown in Table.

Watching the image on the screen to visually group of people with normal vision without special means of surveillance, such as binok- lei. light signal transmission be performed in the dark and in daylight. In this case, the projector with a luminous flux of at least 500 ANSI-lumens give a quality image transmission.

Table light flux ANSI-lm image features

200 Picture of dim objects are difficult to screen

300 viewed contours graphical objects (letters, digits), diffuse colors and contours of moving objects 400 video graphics contours clearly enough, the color gamut is soft, fuzzy color, the colors are not distinguishable shades

500 The picture is sharp, vivid shades of color, the contours of moving video objects can be easily seen

The experiment was repeated at different positions of the screen relative to the vehicle. The maximum distance of the screen from the projector inside the vehicle was 10 m, a minimal 2 m. In this case, when the distance (10 m) was stated significant degradation in image quality from the projector with a luminous flux, for example, ANSI-400 lm. outlines

SUBSTITUTE SHEET (RULE 26) of graphic objects become blurred, dimmed colors. When using the projector with the light flux 500 ANSI lumens, a high quality image by moving the screen to a distance of 10 m remained unchanged.

To further increase the number of people that can simultaneously observe the information on the screen of the device, the screen serves to perform svetoprosvetnym, i.e. information on it can be observed from the side opposite the placement of the vehicle relative to the screen.

The proposed embodiment of the device for distribution of advertising infor- mation enables you to move the vehicle or with the already installed screen and the projector, or allows you to quickly mount them before the presentation or exhibition that maintains high mobility and a small device the time required to bring the device to a working state. Furthermore, the presence of the reference projector device attached to the vehicle body, further reduces the time to bring the device into operating condition, and also allows the vehicle to move to a place of presentation almost ready for display visual information.

BRIEF DESCRIPTION OF DRAWINGS

The utility model is illustrated in the drawing, which schematically izobra- wives embodiment of a device for presenting advertising information, side view.

Position in the figure denote as follows: 1 - the projector; 2 - the screen; 3 - the vehicle; 4 - translucent surface; 5 - reference screen device 2; 6 - supporting the projector device 1. The best embodiments of the utility model

An apparatus for presenting advertisement information comprises a projector 1, the screen 2 on which the projector 1 enters a light signal, and the vehicle 3.

The projector 1 is located inside the vehicle 3 and the screen 2 is located outside the vehicle 3.

The light signal is transmitted directly from the projector 1 onto the screen through the opening 2 in the vehicle body 3, closed translucent surface 4, and the luminous flux of the projector 1 is not less than 500 lumens.

SUBSTITUTE SHEET (RULE 26) The screen 2 is provided with a support device 5, which is attached to the vehicle body 3, or mounted on a support surface of the vehicle 3, or is designed as a wall mount. The screen 2 may be made svetoprosvetnym. The projector 1 may also be provided with a support device 6 attached to the vehicle body 3.

The projector type Sanyo XT 16 (Japan) may be used as the projector 1. The screen type Rover Somruters RoverSsreep (Russia) can be used as a screen 2. An apparatus for presenting advertisement information is used as follows.

The vehicle 3 is moved to the location of the advertising campaign, for example, during the exhibition or presentation. When transporting the projector 1, the screen 2, the support structure 5 and 6 respectively, the screen 2 and the projector 1 can be located inside the vehicle body 3. After placing the vehicle 3 at the place of the advertising action, produce assembly and installation of support structures, e.g., attaching them to the vehicle body 3, or for establishing a support surface outside the vehicle 3 (the supporting structure 5 of the screen 2). The projector 1 can be connected via a voltage converter to the battery 3 of the vehicle or provided with an autonomous power supply. The projector 1 information in the form of a light signal through an opening in the vehicle body 3, closed translucent surface 4, such as safety glass is fed onto the screen 2 which can be positioned at a sufficiently large height, ensuring a simultaneous observation of its rather large number of people. In this video display may be accompanied by the transmission of audio information, e.g., through the sound transmission means, namely, speakers located, e.g., on a vehicle 3.

After showing information on the event is finished, the projector 1, the screen 2, support structures 5 and 6, if necessary, dismantled and the vehicle 3 can quickly move to another site showing the information providing device mobility.

Thus, the proposed apparatus for presenting advertisement information may be used as a means for visual media

SUBSTITUTE SHEET (RULE 26) to support presentations and various events such as advertising campaigns, conducted, for example, outdoors. The device has a high mobility, requires little time to bring it into operation and allows simultaneous visual Dos blunt advertising information to a wide range of observers, providing a reliable optical connection between the projector and the screen, and high quality images on the screen.

SUBSTITUTE SHEET (RULE 26)

Claims

FORMULA OF UTILITY MODEL
1. An apparatus for presenting advertisement information comprising a projector and a screen on which the projector enters a light signal, a vehicle, wherein the projector is located inside the vehicle, characterized in that the screen is located outside the vehicle and provided with a support device, wherein the light signal transmitted directly from the projector to the screen through the opening in the vehicle body, closed translucent surface and the light output of the projector is not less than 500 lm ANSI-.
2. The apparatus of claim. 1, characterized in that the support screen device attached to the vehicle body.
3. The apparatus of claim. 1, characterized in that the support screen device is installed on the supporting surface of the vehicle.
4. The apparatus of claim. 1, characterized in that the support screen device is designed as a wall mount.
5. The apparatus of claim. 1, characterized in that the projector is provided with a support device attached to the vehicle body.
6. The apparatus of claim. 1, characterized in that the shield is svetoprosvetnym.
SUBSTITUTE SHEET (RULE 26)
PCT/RU2006/000105 2005-03-23 2006-03-10 Advertising information displaying device WO2006101421A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
RU2005108212 2005-03-23
RU2005108212 2005-03-23

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
EEU200700106U EE00748U1 (en) 2005-03-23 2006-03-10 Advertising information presentation device

Publications (2)

Publication Number Publication Date
WO2006101421A2 true WO2006101421A2 (en) 2006-09-28
WO2006101421A3 WO2006101421A3 (en) 2007-02-15

Family

ID=37024243

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/RU2006/000105 WO2006101421A2 (en) 2005-03-23 2006-03-10 Advertising information displaying device

Country Status (4)

Country Link
EE (1) EE00748U1 (en)
MD (1) MD201Y2 (en)
UA (1) UA17655U (en)
WO (1) WO2006101421A2 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4110792A (en) * 1977-04-22 1978-08-29 Long Douglas A Mobile information display system
DE19938330A1 (en) * 1999-08-05 2001-02-15 Bernhard Apitz Facility for multimedia presentation of advertising productions incorporates movable advertising areas connected to a frame construction and a car roof tie-bar support.
RU25362U1 (en) * 2000-12-18 2002-09-27 Горелик Самуил Лейбович Mobile advertisement information device
RU27655U1 (en) * 2002-08-15 2003-02-10 Гаранина Ирина Николаевна Fixing unit for wall fixing structural elements

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4110792A (en) * 1977-04-22 1978-08-29 Long Douglas A Mobile information display system
DE19938330A1 (en) * 1999-08-05 2001-02-15 Bernhard Apitz Facility for multimedia presentation of advertising productions incorporates movable advertising areas connected to a frame construction and a car roof tie-bar support.
RU25362U1 (en) * 2000-12-18 2002-09-27 Горелик Самуил Лейбович Mobile advertisement information device
RU27655U1 (en) * 2002-08-15 2003-02-10 Гаранина Ирина Николаевна Fixing unit for wall fixing structural elements

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
T3, TE TRI - TEKHNIKA TRETEGO TYSYACHELETIYA IZDATELSKII DOM "MEDIASIGN", PRISHLO VREMYA NASTOYASCHIKH PROEKTOROV. UNIKALNAYA TEKHNIKA CANON" vol. 1, no. 37, January 2005, page 17 *

Also Published As

Publication number Publication date
UA17655U (en) 2006-10-16
MD201Y2 (en) 2008-12-31
MD20070021U (en) 2008-02-29
EE00748U1 (en) 2008-07-15
WO2006101421A3 (en) 2007-02-15

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