WO2005093620A1 - Procede de creation et de mise en oeuvre d'un plan medias - Google Patents

Procede de creation et de mise en oeuvre d'un plan medias Download PDF

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Publication number
WO2005093620A1
WO2005093620A1 PCT/IB2005/000406 IB2005000406W WO2005093620A1 WO 2005093620 A1 WO2005093620 A1 WO 2005093620A1 IB 2005000406 W IB2005000406 W IB 2005000406W WO 2005093620 A1 WO2005093620 A1 WO 2005093620A1
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WO
WIPO (PCT)
Prior art keywords
media
schedule
data defining
design
media schedule
Prior art date
Application number
PCT/IB2005/000406
Other languages
English (en)
Inventor
Clive Henry Gay
Darren Clyde Gay
Original Assignee
Simply D'na International Limited
De Villiers, Christopher, Murray
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Simply D'na International Limited, De Villiers, Christopher, Murray filed Critical Simply D'na International Limited
Publication of WO2005093620A1 publication Critical patent/WO2005093620A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling

Definitions

  • THIS invention relates to a method and system for creating and implementing a media schedule for the placement of media in a plurality of targets such as newspapers or other publications.
  • the placing of media such as advertisements in targets such as newspapers or other publications can be a complex process.
  • a base media item which must be formatted or otherwise prepared differently for different publications, in which the media is to appear simultaneously or over a period of time
  • management of the process can become difficult and labour intensive.
  • even relatively minor adjustments to one aspect of the base media item may give rise to complex adjustments to other aspects thereof.
  • a method of creating and implementing a media schedule for the placement of media in a plurality of targets including: providing a media schedule template having a plurality of fields for predetermined categories of data including data defining a plurality of target identities and, for each target identity, data defining formatting parameters, data defining a base design and data defining a publishing date; generating a representation of the template for a user and receiving user input populating the respective fields of the template; applying predetermined controls to each field and activating the populated media schedule if the user input complies with the predetermined controls; generating a display of the base design modified by the respective formatting parameters for approval or rejection and, if the base design is approved, associating the base design with the activated media schedule; automatically monitoring predetermined fields of the activated media schedule to determine when action is required to initiate publication of each item in the media schedule; when required from time to time, automatically initiating the transmission of an instruction comprising data defining the base design and data defining the respective formatting parameters to a design engine
  • the formatting parameters preferably relate at least to the size of the media as it is to be published.
  • the formatting parameters may relate to variations in the sizing and juxtaposition of components of the visual design associated with resizing of the media.
  • the method may comprise generating a relatively low-resolution display of the base design, modified by the respective formatting parameters, for approval or rejection, and transmitting data defining a relatively high resolution version thereof to each of the plurality of targets for publication.
  • the media schedule template preferably includes a field defining a copy date by which the instruction to publish the media must be sent to the relevant target.
  • the instruction to a target may comprise more than one media item, the instruction including a conditional component requiring the target to publish one or another of the plurality of media items according to the outcome of a specific event.
  • the method may include an auditing process, the media schedule template having one or more fields for entry of data relating to the cost of publication of a media item by a target, the entered cost value being compared automatically with previously entered cost values or similar items, and an indication being generated in the event that the diff rence between the entered cost and the previously recorded cost exceeds a predetermined threshold.
  • the step of automatically monitoring predetermined fie Ids of the activated media schedule is preferably executed periodically, with a predetermined period between executions.
  • the target is preferably a publication.
  • a system for creating and implementing a media schedule for the placement of media in a plurality of targets including: at least one server accessible by a client termin al so that the client terminal can transmit a client request to the web server, the client request relating to the creation of a media schedule; at least one database containing data defining a media schedule template having a plurality of fields for predetermined categories of data including data defining a plurality of target identities and, for each target identity, data defining formatting parameters, data defining a base design and data defining a publishing date; and a design engine for receiving instructions comprising data defining the base design and data defining the respective formatting parameters and operable to create reproduction artwork automatically therefrom; the system operating to generate a representation of the media schedule template for a user and to receive user input populating the respective fields of the template; to apply predetermined controls to each field and to activate the populated media schedule if the user input complies with the predetermined controls; to generate a display of the base design modified by the respective formatting
  • the system may include a plurality of servers, with at least one load balancer arranged to route client requests to respective servers according to a predetermined algorithm for determining the capacity of the servers to serve the client requests.
  • the system may comprise a multi-tier structure including at least one web server, at least one business server and at least one data server with an associated database, said at least one web server routing client requests requiring a business operation to said at least one business server, and said at least one business server routing data requests to a data server if a business operation requires data from said database.
  • Figure 1 is a simplified block diagram of a system for creating and implementing a media schedule according to the invention
  • Figure 2 is a simplified block diagram showing the major functions of the system of Figure 1 , in conjunction with an existing design engine;
  • Figure 3 is a simplified flow chart showing the creation of a new media schedule according to the method of the invention;
  • Figure 4 is a simplified flow chart showing the creation of a new media item according to the method of the invention.
  • Figure 5 is a simplified flow chart showing the process of modi-fying an existing media schedule or media item according to the method of the invention
  • Figure 6 is a simplified flow chart showing the automated process of rolling out or implementing a media schedule according to the method of the invention.
  • Figure 7 is a screen shot of an input screen used to enter data b y an operator using the method of the invention.
  • US patent no. 5,535,320 describes a method of generating a visual design.
  • the patented method is implemented in a system comprisi ng a user Authorisation and Authentication System (UAAS), a Corporate Hierarchy System (CHS), a Document Management System (DMS) nd a design engine.
  • UAS User Authorisation and Authentication System
  • CHS Corporate Hierarchy System
  • DMS Document Management System
  • the design engine allows a user to create reprodu ction artwork files for a specific target such as a publication.
  • the design engine controls and automates the process of positioning and sizing basic visual design elements to create visual designs for different applications.
  • a typical application for visual designs of the kind contemplated is in the placing of media in publications such as magazines or newspapers.
  • publications are referred to as targets.
  • targets Each target will tend to have different criteria applying to media to be placed therein.
  • an advertisement intended for publication in an A4 glossy magazine will generally be formatted differently from a similar advertisement intended for publication in a broadsheet newspaper.
  • organisation with substantial advertising programs it will be appreciated that organizing and managing the placement of media in different targets and the sending of the correct instructions and media documents to the different targets can quickly become onerous.
  • the present invention therefore seeks to streamline and largely to automate this process, and to provide functionality that is not available in known systems.
  • a client terminal 10 connects to the scheduling system 12 via a link 14, which will typically be a network connection, such as an Internet, Intranet, or Local Area Network (LAN) connection.
  • the client terminal may be a stand-alone computer of a user or part of another network.
  • the system is arranged in a multi-tier configuration.
  • the connection 14 routes client requests via a first load balancer 16 to one of several Web servers 18.1 , 18.2 and 18.3.
  • the load balancer uses various algorithms to choose a Web server with capacity to serve the client's request.
  • the designated Web server implements the client's request with reference to a second tier of Business servers 20.1 , 20.2 and 20.3, and a third tier of Data servers 22.1 , 22.2 and 22.3 each with associated databases. If a business operation has to be performed, a request is sent to a Business server, which carries out the request. Similarly, if a business operation requires data, the Business server concerned sends a data request to a Data server, which locates and provides the required data. Second and third load balancers 24 and 26 route requests from Web servers to Business severs, and from Business servers to Data servers, respectively.
  • the method of the invention will be described as it applies to the placing of media items in the form of advertisements in different target publications. However, it will be appreciated that the principles of the invention can be applied to other media incorporating visual designs, and to other targets.
  • an advertisement is created as a visual design comprising text and graphic elements.
  • the visual design is created using the system and method described in the above mentioned US patent no. 5,535,320.
  • reproduction artwork must be supplied to the publication according to the publication's specifications.
  • the reproduction artwork will need to be sized and formatted differently, according to the new publication's specification.
  • a base design must be formatted appropriately.
  • such formatting will include resizing of the base design, but may also include variations in the sizing and juxtaposition of components of the visual design.
  • images in the second advertisement may be doubled in size with respect to the first, whereas the font size of text in the advertisement may be increased by, say, 70% (rather than 100%).
  • the bleed in one advertisement is 7mm and that in another is 5mm
  • all images within the bleed area of the second advertisement will be set to have a maximum bleed of 5mm.
  • the relationship between changes in the sizing and juxtaposition of components of the visual design to changes in the overall size of the base design may be non-linear.
  • the invention provides a media artwork scheduling system which interfaces with the design engine used to create visual designs according to the teachings of US patent no. 5,535,320.
  • the media artwork scheduling system interfaces with the design engine at an application level rather than at a user level, enabling the automation of the process of rolling out reproduction artwork to any required number of targets.
  • a user of the system provides the necessary information for the scheduling system via a convenient user interface such as a Web page, and the scheduling system automatically performs the task of creating and distributing the reproduction artwork.
  • the creation step allows a user to create a new media schedule.
  • the new schedule will be empty, allowing the user to populate it as needed.
  • the schedule will be in a "new" state i.e. no material will be created and delivered to any of the targets specified in the schedule, even if a delivery date is the same as the current day's date.
  • Each item will contain the media and the target it should be delivered to.
  • a date specifies the day on which the media is to appear in the target, while the system calculates the copy delivery date from pre- supplied data.
  • the user is provided with an input screen representing a form via which he/she can specify a descriptive name for the media schedule.
  • the system creates a new media schedule system in the data store.
  • the system automatically creates a unique identifier for the new schedule and puts the schedule into the "NEW" state.
  • Media Items determine what media goes to which target and when.
  • the Media Item additionally contains other information that is necessary for the printing of the reproduction artwork.
  • Media Items include data determining: • Which target to distribute to • The size of the final material i.e. the parameters that will be sent to the design engine, which will reformat the base design • The base design to create the reproduction artwork from • The date the material will be printed • Notes
  • FIG. 7 An example of an input screen to add Media Items is shown in Figure 7. Similar input screens are used for other, similar data entry functions.
  • a relatively low-resolution display of the base design on which the Media Item is based is generated, modified by the respective formatting parameters, for approval or rejection by the user.
  • the size/resolution will be determined in most cases by the nature of the link or connection 14 by means of which the user's client terminal 10 connects to the scheduling system 12. For example, where the user connects via the Internet, a lower resolution display will normally be chosen, ⁇ compared to the case where the user connects to the system via a LAN or other high speed connection.
  • the system will add the new Media Item to the schedule.
  • the data will be validated first. For example, the print date - copy date must be smaller than the current date.
  • Each item added to a media schedule with the "NEW” state will have a state of "NEW”. Only when the schedule is set to be "ACTIVE” will the items take on the "ACTIVE” state.
  • Each media schedule can have one or more Media Items added to it.
  • Every media schedule can be in one of the following states: • New o Immediately after being created. • Active o Set to be active by the user i.e. the media schedule is to be processed. • Archived o If all Media Items in the media schedule have been processed the user may archive the media schedule.
  • the modification operations that may be performed on a media schedule and its items are dependent on the state of the schedule and/or the item that is being modified. Modification is done through user interface screens. If the new data passes validation, it is updated in the data store. To modify a schedule, the user selects the schedule and performs one or more of the predetermined modification operations available.
  • the user first selects the schedule that contains the item, then selects the correct item for modification, and performs one or more of the modification operations available for that item.
  • the user If the user chooses to modify a media schedule, the user is presented with a list of schedules present in the data store. The user selects one of the schedules to modify and the system retrieves the data for that schedule.
  • the data includes • Name • State • Media Items
  • the user follows the same process as for selecting the schedule, and from the schedule screen selects the Media Item to modify. The user is then presented with the Media Item screen after selecting the appropriate Media Item.
  • the system will periodically iterate through all the media schedules and their Media Items, determining which to process i.e. those Media Items that require the high resolution reproduction artwork to be created for them and distributed for printing.
  • This processing is not initiated by the user, but automatically.
  • the process is executed periodically, with the period between executions being a parameter set by an administrator of the system. This process ensures that the user is not required to intervene.
  • the “iteration” step is subdivided into a further three steps. Firstly, the system retrieves all the schedules with an "ACTIVE" status from the data store. Secondly, for each active schedule, the system retrieves all the unprocessed "ACTIVE" Media Items. Each Media Item has a Target and Print Date specified. Each target has a copy date which specifies the number of days before the print date it requires the material. The system uses this data and the current date in a third step, to check whether the Media Item should be processed further. The comparison is done between "Print Date - Copy Date" and the current date. If they are the same, the item is processed. ln a second main processing step, the system passes information to the design engine to create the reproduction artwork. The design engine creates the correct artwork and provides it back to the scheduling system.
  • This step is the most important one in the entire process.
  • This automatic artwork creation replaces the old manual process, where a user had to select the target, size and base design to create the material.
  • the scheduling system firstly sends the design engine the following information: • Target • Size • Base Design • Additional Parameters
  • the next step is internal to the design engine, which loads the base design and applies the Target's size and parameters. This application of parameters entails the resizing of the entire design as well as positioning and resizing the elements within the design accordingly. Once this is completed the design engine creates the reproduction artwork.
  • the scheduling system interfaces with the design engine at an application level and therefore no user intervention is required.
  • the next step is a validation step, which checks the validity of the reproduction artwork file. If it is correct, the next step is executed.
  • This validation is performed by third party software.
  • the scheduling system sends the file electronically to the third party software that validates it for correctness.
  • the third party software sends the result back to the scheduling system.
  • the next step carried out by the scheduling system is a distribution step. This entails the sending of reproduction material to the specified target it was created for.
  • the validated material is sent electronically or physically to the target.
  • Electronic methods include: • Email • FTP • Downloaded by the target via HTTP.
  • the reproduction artwork can be written to a removable device such as a CD (Compact Disk) or DVD (Digital Versatile Disk).
  • a removable device such as a CD (Compact Disk) or DVD (Digital Versatile Disk).
  • Physical media i.e. electronic reproduction artwork on a physical device, is then posted or couriered to the target.
  • the notes, specified with the Media Item, are sent with the reproduction artwork.
  • the system sets the Media Item's state to "Processed”.
  • the system could potentially interface with some software that writes the reproduction artworks files to removable devices.
  • Company A is a car manufacturer with a number of dealerships around the United Kingdom. Two new models of their most popular vehicles are being launched in exactly 4 months. A new advertising campaign is being developed and the advertising agency will provide the designs within the week.
  • Ads will contain a headline, sub-headline, image, and body and car details. The ads for both vehicles will look exactly the same; except for the different content i.e. the different image and car details.
  • Company A utilises the visual design generation system described above, comprising a User Authorization & Authentication System (UAAS), Corporate Hierarchy System (CHS), and Document Management System (DMS).
  • UAS User Authorization & Authentication System
  • CHS Corporate Hierarchy System
  • DMS Document Management System
  • the DMS hosts the low resolution and high resolution artwork for both vehicles as well as Company A's logo.
  • the car details are linked to each vehicle image.
  • the CHS hosts the address and contact information for each dealership and the company.
  • the UAAS provides access to the systems.
  • the advertising agency provides four designs to Company A, two vertical designs, one for each car, and the same for the horizontal layout. Both pairs of layouts, vertical and horizontal, are similar in layout but different in content.
  • a design engine template is created for each layout, and the creator ensures that each element is positioned and sized relative to another element. This relative positioning and sizing will allow a design to be created to any size for a particular layout as the design engine will scale and position the elements accordingly.
  • the templates are also created to ensure that when a vehicle image is loaded, the correct content for that vehicle is loaded i.e. each car's details will be loaded depending on the car image loaded into the design.
  • Company A creates four designs using the templates, two vertical A4 designs and two horizontal A4 designs - one vertical and one horizontal design for each car.
  • Company A has identified a number of publications to advertise in, and have obtained the sections the ads will appear in and the publication dates.
  • the media schedule is populated with each publication's details such as copy dates and e-mail addresses where applicable.
  • Creation Company A creates a new media schedule with the name "Media schedule A" 60 days prior to the first placement.
  • the schedule has the default state of "NEW”.
  • Company A activates the scheduling system.
  • the activation date is 30 days before the first placement.
  • the scheduling system periodically checks for active media schedules and items to process.
  • the user will not need to provide input during this iteration process as the system possesses all the relevant information to create the reproduction artwork and distribute it.
  • Magazine 1 requires the copy material 20 days before the ad is printed. The system creates and successfully validates the material and sends it via e-mail to Magazine 1. Ad number 1's state is changed to "PROCESSED”.
  • the media schedule may be archived.

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Abstract

L'invention porte sur un procédé et sur un système visant à créer et mette en oeuvre un plan médias afin de placer des informations dans des cibles telles que des publications. Le système comprend plusieurs serveurs et équilibreurs de charge auxquels des clients peuvent accéder à distance via l'Internet, par exemple. Le système génère un gabarit de plan médias avec des domaines pour des catégories prédéfinies de données telles que des identités de cibles et, pour chaque identité de cible, des paramètres de formatage, un modèle de base et une date de publication. L'utilisateur charge le gabarit et sauvegarde le plan médias. Une version de basse résolution du modèle de base, modifiée par les paramètres de formatage respectifs est générée en vue d'être approuvée. Après avoir sauvegardé le plan médias dans un état actif, le système contrôle automatiquement des domaines prédéfinis du plan afin de déterminer une demande d'action pour émettre une publication de chaque article et, de temps en temps, déclenche automatiquement la transmission d'une instruction à un moteur de conception pour créer une maquette de reproduction à l'aide du modèle de base et des données respectives définissant des paramètres de formatage. La maquette de reproduction générée de cette manière est transmise directement à la publication ou autre cible concernée sans intervention de l'utilisateur.
PCT/IB2005/000406 2004-03-08 2005-02-18 Procede de creation et de mise en oeuvre d'un plan medias WO2005093620A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GBGB0405178.5A GB0405178D0 (en) 2004-03-08 2004-03-08 Method of creating and implementing a media schedule
GB0405178.5 2004-03-08

Publications (1)

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WO2005093620A1 true WO2005093620A1 (fr) 2005-10-06

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PCT/IB2005/000406 WO2005093620A1 (fr) 2004-03-08 2005-02-18 Procede de creation et de mise en oeuvre d'un plan medias

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WO (1) WO2005093620A1 (fr)

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5535320A (en) * 1993-07-02 1996-07-09 Gay; Clive H. Method of generating a visual design
WO2000054192A1 (fr) * 1999-03-11 2000-09-14 Cci Europe A/S (Aarhuus Stiftsbogtrykkerie, Aktieselskab) Systeme de vente et de gestion de publicite
WO2001042998A1 (fr) * 1999-12-06 2001-06-14 Ewt Trade And Business Consultants Nz Limited Placement d'annonces publicitaires dans des publications
WO2001093083A2 (fr) * 2000-05-26 2001-12-06 Naylor, Inc. Procede et dispositif informatique de creation de supports publicitaires
WO2002015056A1 (fr) * 2000-08-14 2002-02-21 Mediazu Pty Ltd. Procede et systeme permettant de faciliter le placement d'annonces publicitaires
US20030163375A1 (en) * 2002-02-26 2003-08-28 Dombrowski Paul Joseph Methods, systems, and options for publication advertisement information management

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5535320A (en) * 1993-07-02 1996-07-09 Gay; Clive H. Method of generating a visual design
WO2000054192A1 (fr) * 1999-03-11 2000-09-14 Cci Europe A/S (Aarhuus Stiftsbogtrykkerie, Aktieselskab) Systeme de vente et de gestion de publicite
WO2001042998A1 (fr) * 1999-12-06 2001-06-14 Ewt Trade And Business Consultants Nz Limited Placement d'annonces publicitaires dans des publications
WO2001093083A2 (fr) * 2000-05-26 2001-12-06 Naylor, Inc. Procede et dispositif informatique de creation de supports publicitaires
WO2002015056A1 (fr) * 2000-08-14 2002-02-21 Mediazu Pty Ltd. Procede et systeme permettant de faciliter le placement d'annonces publicitaires
US20030163375A1 (en) * 2002-02-26 2003-08-28 Dombrowski Paul Joseph Methods, systems, and options for publication advertisement information management

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