WO2005076167A1 - Catalogue ou encart publicitaire virtuel - Google Patents

Catalogue ou encart publicitaire virtuel Download PDF

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Publication number
WO2005076167A1
WO2005076167A1 PCT/CA2005/000157 CA2005000157W WO2005076167A1 WO 2005076167 A1 WO2005076167 A1 WO 2005076167A1 CA 2005000157 W CA2005000157 W CA 2005000157W WO 2005076167 A1 WO2005076167 A1 WO 2005076167A1
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WIPO (PCT)
Prior art keywords
page
displaying
pages
user
step includes
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PCT/CA2005/000157
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English (en)
Inventor
Ronald L. Saltel
Cameron J. Saltel
Daniel L. Saltel
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Seqora Systems Inc.
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Application filed by Seqora Systems Inc. filed Critical Seqora Systems Inc.
Priority to CA002597379A priority Critical patent/CA2597379A1/fr
Publication of WO2005076167A1 publication Critical patent/WO2005076167A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0603—Catalogue ordering

Definitions

  • the present application relates to a NEW, "REVOLUTIONARY”, patent pending, "Internet” Technology - - NIRTUAL “Catalogue” Shopping.
  • the New, NIRTUAL “Catalogue” Shopping software will “Revolutionize” the way products are “Marketed” and “Presented” for sale on the Internet and the way Consumers and Businesses Shop Online.
  • the NEW, "Revolutionary” VIRTUAL “Catalogue” Shopping system may TRULY Replicate or Duplicate the ease and convenience of consumers (or businesses) shopping for products from a beautiful, "PRINTED”, full color Catalogue or Flyer - - BUT, when shopping on the Internet.
  • VIRTUAL "Catalogue” Shopping will provide consumers with a UNIQUE, Online “Catalogue” or “Flyer” format, which has been successfully used by major Retailers and Mail Order/Catalogue Houses in Canada, U.S.A. and other countries throughout the world for decades & decades (by sending beautiful, "PRINTED”, full color Catalogues and Flyers to consumers' homes).
  • the VIRTUAL "Catalogue” Shopping system provides ONE of the very best, NEW, great, “consumer-friendly” shopping experiences for ALL consumers on the Internet and, in particular, for those consumers who do NOT know EXACTLY what they want to buy - - they simply want to BROWSE quickly through pictures of a WIDE variety of products (like Retail/Mail Order Catalogues & Flyers) to get some ideas and, in many cases, purchase on "Impulse” from the great photos and descriptive information provided. It has been proven over decades & decades that consumers thoroughly enjoy quickly “glancing” or “BROWSING” through full color, "PRINTED” Catalogues and Flyers (with great photos of each product, descriptions and pricing/savings information).
  • VIRTUAL "Catalogue” Shopping The potential number of customers for VIRTUAL "Catalogue” Shopping is absolutely enormous Tens (if not hundreds) of thousands of E- lailers (both B-to-C and B-to-B), as well as thousands of Search Engine Companies, Internet Service Providers, Computer Software & Systems Companies, etc. worldwide.
  • the present "Revolutionary" VIRTUAL "Catalogue” Shopping Technology is totally adaptable to providing the very best possible "pictorial" presentation of products, in a very consumer-friendly manner, on the smaller (compared to PC's) "hand- held” devices (& PDA's) connected to the Internet. This market is expected to grow at astronomical rates in the next 2 - 5 years.
  • VIRTUAL "Catalogue” Shopping in this area ALONE is very, very substantial. Since these consumers, in general, would be less “computer literate” than those using PC's &/or "hand-held” devices, the simplified method of shopping with the VIRTUAL "Catalogue” Shopping system would be a tremendous advantage for them.
  • VIRTUAL "Catalogue” Shopping - - SUPPLEMENT NOT A REPLACEMENT
  • the new, VIRTUAL "Catalogue” Shopping System is designed to be a SUPPLEMENT, for example, to the many small, medium and large Online E-tailers currently marketing their products on the Internet - - it will provide consumers with a NEW,
  • the VIRTUAL "Catalogue” Shopping system allows E-tailers to, for example, simply, quickly and economically EXPAND their web site to include the new VIRTUAL "Catalogue” Shopping system on their web site, along with their current Online system. There is NO NEED, in some implementations, for E-tailers to change or alter their current Calegory/Sub-Category systems - - therefore, the VIRTUAL "Catalogue” Shopping system may be introduced on any E-tailer's web site without causing any interruptions to their current Online business.
  • Example of Positioning in Web Site Depending on the number and types of products which a particular e-tailer sells on its web site, it may decide to POSITION the VIRTUAL ' "Catalogue” Shopping or VIRTUAL “Flyer” Shopping system either at the beginning of its web site to feature a very WIDE range of products (which will quickly & clearly show the consumers the great range of products offered through out the entire web site), &/or at the beginning of all, or some, of its main Category Selections such as Women's Clothing, Jewelry, Giftware, etc. (to feature the WIDE variety of products and price ranges available within each of its main Categories).
  • VIRTUAL "Catalogue” Shopping & VIRTUAL “Flyer” Shopping logos Our VIRTUAL “Catalogue” Shopping logo can be used in conjunction with the trademarks of many E-tailers, Mail Order/Catalogue Houses and "Bric -&-Mortar” Retailers. Alternatively, some major E-tailers may desire to use our VIRTUAL "Flyer"
  • This IMPORTANT FEATURE is a PRIME ADVANTAGE of the NEW, UNIQUE,
  • AFTER a consumer "finds" a particular product (usually with a very small photo) in which he/she may be interested, the consumer may "click to" a new web page with a "reasonable” size photograph (if available) of that particular product. After reviewing the larger photo and additional description, or just reading the additional description (if NO photo is available), the consumer may quickly determine that it is not what he/she “thought it would be” or is just “not interested” in it or it is “just too expensive” - - meanwhile a significant amount of the consumer's time was "wasted", and he/she returns back to the "product photographs &/or listings" to find other products - - and the "time-consuming” procedure continues on and on.
  • the VIRTUAL "Catalogue” Shopping system provides a much different approach than the above, allowing customers to review great photographs and product descriptions (including prices) STARTING right at the beginning of an e-tailer's web site, for example, (&/or major category section) - - WITHOUT the customer's need to FIRST select or pin down the EXACT TYPE of product which he/she may be interested in purchasing.
  • the VIRTUAL "Catalogue” Shopping system is outlined in more detail in the following sections herein.
  • Retailers it is virtually impossible for them to provide photos of each product, or a substantial portion of their products, STARTING right at the beginning of their web site in order for customers to "quickly" BROWSE through them (like the VIRTUAL "Catalogue” Shopping system).
  • INSTEAD with many e-tailers, a customer must FIRST select a product category and, immediately thereafter, several other product sub-categories in order to reach . actual product listings (with or without very small pictures) of a number of products offered for sale within ONLY the last sub-category selected.
  • VIRTUAL "Catalogue” Shopping System Basically, ONE of VIRTUAL “Catalogue” Shopping system's "PRIMARY” Market Strategies (compared to the vast majority of Online Retailers) is to provide "good-size" photo's with descriptions and pricing information for ALL products, STARTING right at the beginning of a web site or major category in a web site - -
  • VIRTUAL “Catalogue” Shopping system provides the consumers with a UNIQUE, "Revolutionary” Online “Catalogue” or “Flyer” format. It has been apparent over the decades that consumers thoroughly enjoy quickly “glancing” or “BROWSING” through the beautiful, printed, full color Catalogues and Flyers (with great photos of each product, descriptions and pricing/savings information).
  • VIRTUAL "Catalogue” Shopping customers do NOT have to pre-determine the EXACT category and many sub-categories of an item which they may wish to purchase.
  • VIRTUAL "Catalogue” Shopping using the Catalogue and Flyer formats to sell items online, it provides its Online E-tailers with ONE of the very BEST, UNIQUE, most "consumer- friendly”, “time-saving” shopping experiences for consumers Online today. Besides providing photos for each product, said system will also present the pictures and description pricing information in very unique (to online), attractive, eye- catching, easy-to-use, colorful presentations - - making it a "real" pleasure for consumers to Shop Online at any VIRTUAL "Catalogue” or VIRTUAL "Flyer” web site.
  • VIRTUAL "Catalogue” & VIRTUAL “Flyer” Shopping web site pages when consumers shop on a VIRTUAL “Catalogue” or a VIRTUAL “Flyer", it will be like “opening up” and “BROWSING through” a beautiful, 5 printed, full color "Catalogue” or “Flyer” with a WIDE range and variety of products.
  • UNLIKE currently buying from the vast majority of Online Retailers, NIRTUAL "Catalogue” Shopping does NOT require consumers to FIRST select a product category and, subsequently, several other sub-categories BEFORE prcwiding photographs, descriptions and pricing of the many products offered for sale.
  • VIRTUAL "Catalogue” Shopping systems are also enhanced which, in turn, may generate more sales per item and, in many cases, allow for higher selling prices of same.
  • Another PRIME advantage of this program is that it allows us to include substantially more product p ⁇ oiugrapns pei umpuier page eu t ⁇ i ⁇ c bia ⁇ uaiu ⁇ xuv euu. ⁇ e aiiu, a ⁇ me same time, VIRTUAL "Catalogue” Shopping presents "larger” photos and "great descriptions & pricing" information for EACH product. 3.
  • VIRTUAL “Catalogue” Shopping's web sites offer the same convenience afforded to a customer of simply “flicking back" to a certain page in a beautiful, printed color Catalogue or Flyer to find a "specific” product which he/she originally saw and was interested in purchasing. 4. "Category” & “Specialty” Product Selections Besides the UNIQUE feature of consumers being able to quickly BROWSE through various "pages" of a VIRTUAL “Catalogue” Shopping web site to see a WIDE range and variety of products, several other, important, UNIQUE "features" are also available in same.
  • Every VIRTUAL "Catalogue” Shopping web site may include an "INDEX” (a listing of the various types &/or categories of products offered for sale and their corresponding Page NUMBERS within the web site). If a customer wants to visit directly to a specific "product type” or “category” (e.g. Baby Products), he/she simply "CLICKS 5 to" the first corresponding Page NUMBER for same and, subsequently, BROWSES through the pages illustrating ALL Baby Products. With VIRTUAL "Catalogue” Shopping, there is NO NEED to "click to" further sub-categories, as with other Online Retailers.
  • IRED a listing of the various types &/or categories of products offered for sale and their corresponding Page NUMBERS within the web site.
  • VIRTUAL "Catalogue” Shopping may also include certain "Specialty” Product Selection methods in which customers can pin down the SPECIFIC PAGES of specific products in which they are most interested (e.g. Gifts for Him, Gifts 15 for Her, Themes, Father's Day, Mother's Day, Age Ranges, etc.). V.
  • VIRTUAL "Catalogue” & VIRTUAL “Fiver” Shopping Systems Following is a brief summary of the many advantages of the VIRTUAL "Catalogue” Shopping & VIRTUAL “Flyer” Shopping systems for both Consumers and 0 Online Retailers, compared to the Standard “Category/Sub-Category” shopping systems currently used by almost ALL Online Retailers TODAY.
  • VIRTUAL "Catalogue” Shopping &/or VIRTUAL “Flyer” Shopping System to their EXISTING shopping web site - - typically at very minimal COST and EFFORT.
  • Our systems can be a SUPPLEMENT TO EXISTING shopping web sites - - NOT A REPLACEMENT (unless e-tailers request same).
  • 2. Will likely substantially increase "IMPULSE” sales (from consumers) which e-tailers may never otherwise have ever secured from their Standard “Category/Sub- Category” web site - - because it is easy for consumers to "BROWSE" through the VIRTUAL "Catalogue” &/or VIRTUAL "Flyer” and "SEE” items which they consequently decide to buy on "Impulse”.
  • VIRTUAL "Catalogue” &/or VIRTUAL “Flyer” program may provide e-tailers with an additional source of revenue (besides their regular web site sales) from the additional sales of their “featured” products.
  • the "easier-to-use”, convenient, fast, “consumer-friendly” VIRTUAL "Catalogue” &/or VIRTUAL “Flyer” programs will also attract consumers to the e-tailer's web sites and encourage repeat visits by consumers to them. 4.
  • Pre-determined "Templates” & "Grids” systems also provide space for e-tailers to present and utilize he many advertising features successfully used in their PRINTED colored “Flyers” (&/or Catalogues), such as: Sale, % off, 2 for 1 Price, etc. As apparent in traditional retailing, these "features" can be very successful in promoting retail sales. 6.
  • VIRTUAL "Flyer” programs at the beginning of their web sites &/or at the beginning of all or some of their main category sections.
  • the sales of these "advertised” and “promoted” products in the VIRTUAL "Catalogue” &/or VIRTUAL “Flyer” programs should be substantially more than the sales of the SAME or similar products sold only in their normal Standard “Category/Sub-Category” systems.
  • the consumers Unless consumers "click on” the main Category &/or Sub-Categories to "pinpoint" specific products to view, the consumers may never even know that those "unadvertised” products were even offered for sale (similar to consumers just simply "not seeing" specific products in a "brick-&-mortar” retail store).
  • VIRTUAL “Catalogue” or VIRTUAL “Flyer” may also stimulate substantial “Impulse” sales of items which consumers were not initially looking for, but found the product presentations and offerings too good to pass up.
  • Both consumers and traditional retailers have USED the Catalogue & Flyer formats (PRINTED) successfully for shopping and selling products, respectively, for decades and decades.
  • the NATURAL, NEXT STEP OR NEXT GENERATION of Online Shopping should utilize the "Catalogue” & “Flyer” formats, but adapted from the "Printed” format to the "Internet Online Shopping” format and including many other features - - as offered by the NEW, "Revolutionary”, VIRTUAL “Catalogue” Shopping & VIRTUAL “Flyer” Shopping Systems. 3. New Internet Appliances With the advent of more and more simplified and less costly (compared to a regular PC system) Internet appliances, including Web TV and other similar systems, many consumers using these systems are typically less “computer-literate” than those using PC's and "hand-held” devices.
  • TELEVISION or other Internet appliance screens - - WITHOUT enduring the cumbersome, time-wasting steps required with the typical Standard "Category/Sub- Category” systems used Online TODAY. 4.
  • Hand-Held Devices With the increasing popularity, and the expected astronomical growth rates, of the various "hand-held” devices (PDA's) connected to the Internet, the simplified, easy-to- use, convenient, fast, “consumer-friendly" VIRTUAL "Catalogue” Shopping system will likely be in strong demand. Consumers using these "hand-held” devices to connect to the Internet for Online Shopping (probably away from their home or office - - otherwise they would probably use their PC's) would be in "a hurry" for the product photographs and description pricing information.
  • the VIRTUAL "Catalogue” Shopping system may truly provide a NEW, "Revolutionary", Online Shopping system which may provide small, medium and large size e-tailers with advantages in improving the ease, simplicity, convenience, fun and efficiency for consumers to shop on their web site.
  • the VIRTUAL "Catalogue” Shopping system may substantially improve the amount of "Impulse” sales which e-tailers should achieve (compared to the current online shopping systems). 2.
  • a "Personalized" Catalogue or Flyer is created while a customer is reviewing a VIRTUAL “Catalogue” or VIRTUAL “Flyer” - - by he/she simply ADDING each page of interest to their "My Favorites”.
  • a customer can quickly review, in order, ONLY the pages which he/she ADDED to "My Favorites” - -just like, in fact better than, a customer marking pages of interest in a printed Catalogue or Flyer by creasing the page comers, using Post-it notes etc.
  • Index replicates an Index in a PRINTED Catalogue, usually categorized by Product Categories. Provides customers with a quick “overview” of the types of products offered for sale, the number of "pages” for each category and the specific page numbers for each category. Allows customers to quickly "GO TO" the first page of a specific category. Index pages in PRINTED Catalogues are usually positioned in the latter half &/or near the end of the catalogues to encourage consumers to "BROWSE” or "flip through” the catalogues (thereby, stimulating IMPULSE shopping) - - not just go to the Index pages, locate a category and go straight there.
  • QUICK Buy such as: +SC, +Buy, +Cart, SC, Buy, Cart, QUICK Buy, and a plus (+) sign in conjunction with a design of a shopping cart. Instructions above for purchasing may be printed on the top right corner of every Catalogue & Flyer Page.
  • My Favorites replicates a consumer's action of "keeping track of (by bending page comers, marking pages with post-it notes or other markers, writing down page numbers, etc.) certain PAGES in a PRINTED Catalogue or Flyer which he/she is interested in (i.e. possibly buying products displayed on same).
  • Our exclusive, UNIQUE system provides a very easy-to-use, convenient, automated system of not only "keeping track of certain PAGES, but also of "viewing them” in a very convenient, efficient and concise manner - - i.e. "View My Favorite Pages ONLY".
  • this system produces a "Personalized" Catalogue or Flyer within a Web Site for EACH customer.
  • This system MAY be session sensitive - - i.e. only kept for the time customer remains in a Web Site (therefore does NOT require customer to give his/her name, account number, etc.).
  • the system may "store same" under customer's name for several days, weeks, etc. depending on E-tailers's programs regarding frequency of changing contents of Web pages in their Catalogues &/or Flyers. ALSO, My Favorites Pages could be added to a Wish List.
  • Exemplary Alternatives could have ONE "My Favorites” or "ADD to My Favorites” button to "click on” to add page to a customer's My Favorites Pages AND a SECOND "My Favorites Pages” button to provide the list of same for additions, deletions and viewing.
  • An END of My Favorite Pages message could pop up: joined to the "HAND", &/or on the Web Page, over photo's &/or copy, &/or on the Top Border near 4 of 4
  • An additional message could also be used, such as: "Click on HOME button for
  • Page 2 may include: Larger photo of product(s) More detailed description of prod ⁇ ct(s), including pricing, colors, sizes, shipping information, other options, etc.
  • our VIRTUAL "Catalogue” Shopping or VIRTUAL “Flyer” Shopping system can be adapted by any online company, for example, efficiently and cost- effectively since it need NOT interfere with a company's existing online shopping system, does NOT require a company to program new "BACK END" systems and allows the company to simply implement our new VIRTUAL "Catalogue” Shopping or VIRTUAL “Flyer” Shopping system as a Supplement, for example, NOT a Replacement, to its existing online marketing program.
  • the symbols may be positioned in the copy ONLY for items which are grouped together in a single photo, for example, particularly if there is NOT sufficient space in the photo to display the symbols adjacent to each type of product and/or the placing of the symbols in the photo "clutters up” and/or “diminishes” the quality and/or effectiveness of the photo presentation of the products.
  • a customer "Clicks on” the symbol, the corresponding product is ADDED TO SHOPPING CART, WITHOUT the need of viewing "Page 2".
  • LINKING of the "QUICK Buy” symbol to ANY Page 2 and/or directly to the "shopping cart" section of an e-tailer's web site pennits easy integration of the virtual online catalogue with existing sites.
  • VIRTUAL “Catalogue” Shopping or VIRTUAL “Flyer” Shopping systems allow sufficient space for great-sized photographs of products AND the required product descriptions & pricing info for consumers to make a buying decision
  • our "QUICK Buy” system permits the consumer to make buying decisions DIRECTLY from our "Catalogue” &/or "Flyer” pages. Same provides a much simpler, easier-to-use, quicker system for consumers - - compared to the Standard Category/Sub Category systems and the requirement for consumers to view Page 2 for Ordering Information.
  • the new "QUICK Buy” system may generate a substantial number of benefits for consumers shopping Online.
  • the new “Quick Buy” system may ALSO provide great benefits for e-tailers since same may generate a substantial amount of "Impulse” Buying and significantly reduce the currently large percentage of Online Shoppers leaving a Web Site before finalizing a purchase.
  • BACK END systems (similar to PAGE 2, described before) and, in particular, to its Shopping Cart/Order Processing systems.
  • the Virtual Catalogue system has the ability to "link to” or “tie-into” one or more E-tailer's "BACK END” and Shopping Cart/Order Processing systems.
  • the "Warning” can be implemented using a window, as illustrated in the Appendices, that contains, for example, an "ok” section for selection by the user to add the corresponding item to a shopping cart and a “delete” section for selection by the user to delete the corresponding item from the shopping cart.
  • the warning window can be configured such that the user must select the "ok” section or the “delete” section to remove the warning window from the displayed page.
  • the VIRTUAL Catalogue or Flyer can be configured such that if the user clicks on any button (for example, next page, my favorites, or home) without clicking on the "ok” or “delete” sections of the warning window, the system either halts operation until the user clicks on the "ok” section or the "delete” section or, alternatively, continues operation.
  • the warning can be implemented with other types of displayed information such as an icon or graphic, with audio information such as a warning chime or bell, or through other visual indicators such as flashing or changing colors of the selected "QUICK Buy” icon. G.
  • VIRTUAL "Catalogue” or VIRTUAL “Flyer” will typically be PART OF an E-tailer's Web Site
  • the system can be programmed to allow (at the END of the VIRTUAL "Catalogue” or VIRTUAL “Flyer") other alternatives (vs. above) such as: Go back and display e-tailer Home Page - - encouraging consumers to NOW browse through e-tailer's Regular Web Site. Go back to ANY section of e-tailer's web site which it may desire.
  • the "HOME” Button may be programmed to "pop up" the E-tailer's HOME Page &/or the HOME Page of the VIRTUAL "Catalogue” or VIRTUAL "Flyer” within an E- tailer's web site.
  • VIRTUAL "Catalogue” Shopping and VIRTUAL “Flyer” Shopping A primary difference between our VIRTUAL "Catalogue” Shopping and
  • VIRTUAL "Flyer” Shopping Systems and the "Standard" Category/Sub-Category Systems is that, in one particular implementation, our Web pages are "STATIC" - - i.e., each PAGE maintains its same presentation among, for example, multiple users or multiple viewings by the same user.
  • the VIRTUAL Catalogue or Flyer can have DYNAMIC pages — i.e., each PAGE has one or more features that change in any way based upon, for example, different users, different viewings by the same user, or particular interactive features.
  • a dynamic page can have one or more of the following features that makes it dynamic: a rotating banner ad that changes while a user views the page; photos that change based upon viewers, for example every fifth viewer is represented with a different photo; or a on-line video triggered by user input.
  • the VIRTUAL Catalogue or Flyer can have pages that each have both dynamic features and static features.
  • Each page, whether static, dynamic, or a combination, can be transmitted as a single unit or as multiple components to be assembled. Whether the page constitutes a single unit or multiple components may depend upon, for example, a weight of the page, or content such as text, graphics, or photos in the page. For example, the page may have multiple photos obtained from multiple stored JPEG files.
  • Each page regardless of the content, can be assembled from content stored in one or more locations, meaning one or more portions of a single database, one or more portions of multiple databases, and stored locations in one or more geographic locations.
  • the whole page can be stored as, for example, one JPEG file.
  • the VIRTUAL “Catalogue” Shopping and VIRTUAL “Flyer” Shopping System Web pages will have substantially less “hidden codes", thereby decreasing the overall "Weight" of its Web pages - - even though same includes substantial "graphics" - - photos and copy.
  • EACH Web page in the VIRTUAL “Catalogue” Shopping and VIRTUAL “Flyer” Shopping Systems is easily ADJUSTABLE in SIZE - - i.e., they can be reduced in size to the required "WEIGHT" LIMIT of each e-tailer's desire, in accordance with the connection speed requirements of their target markets (examples of different size Web pages are included in the Appendices).
  • DYNAMIC Web pages can also be adjusted in size to varying WEIGHTS.
  • the VIRTUAL "Catalogue” Shopping and VIRTUAL “Flyer” Shopping Systems allow e-tailer's (and other users) sufficient space to provide "legible size” copy for product/service descriptions, pricing information, or other data to be positioned on the SAME page as the corresponding photos of same. If an e-tailer uses the recommended 10-11-12 pt. size copy, the overall Web page could be reduced substantially to decrease the "Weight" of same - - and, yet, the "copy” would still be very legible on the conventional 13" to 19" computer monitors. However, if an e-tailer wants to "SHRINK" its VIRTUAL "Catalogue” Shopping and VIRTUAL “Flyer” Shopping Systems Web pages so much that the regular 10-11-12 pt.
  • VIRTUAL "Catalogue” Shopping and VIRTUAL “Flyer” Shopping Systems provide the necessary space (for example, templates or grids) in which the e-tailer may insert the "proper size” copy which WILL be legible in the final size of Web pages which it selected. Therefore, a PRIMARY advantage of VIRTUAL "Catalogue” Shopping and VIRTUAL “Flyer” Shopping Systems of having easily “legible” copy on the SAME Web page as the corresponding photos for same WILL BE MAINTAINED, regardless of the FINAL SIZE of the VIRTUAL "Catalogue” Shopping and VIRTUAL “Flyer” Shopping Web pages which an e-tailer may use.
  • VIRTUAL "Catalogue” Shopping and VIRTUAL “Flyer” Shopping Systems Web pages can be reduced very substantially to accommodate an e-tailer's WEB page "WEIGHT” limit - - and, yet, the photos of same will be very legible, depicting very true, detailed, attractive, eye-catching, colorful presentations of the products offered for sale.
  • VIRTUAL "Catalogue” Shopping and VIRTUAL “Flyer” Shopping Systems Web page or pages may leave significant "blank” spaces around the VIRTUAL "Catalogue” and VIRTUAL “Flyer” on each page. Same could be left “blank” by an e-tailer and/or used to present "Non-Weighty" graphics and/or additional text and/or advertisements and/or one or more of the following: images; digitized photos; icons; symbols; description information; pricing information; textual information; graphics; or other data.
  • the content in the blank space can be static, dynamic, or a combination of static and dynamic features as discussed above.
  • “Flyer” Shopping Systems may also have an "additional” feature whereby the consumer can select a download option in order to receive the appropriate "size" of the VIRTUAL “Catalogue” Shopping and VIRTUAL “Flyer” Shopping Web pages (by selecting Options A, B, C, or others from a “Tool Bar”) to download, maximizing his/her own download speed (minimizing download time for each Web page) and/or optimizing the size of Web pages which he/she wishes to download and view - - depending on the speed of his/her Internet connection.
  • Appendices F-K uses images and place the corresponding text adjacent the images such that a user can view both the image and the text at the same time.
  • HTML or other code can be used to implement the images into web pages.
  • Appendices F-K the present invention provides for the following features for an on-line virtual catalogue or flyer. * Sufficient space allowed for text, meaning that a user may easily view and read text just as the user would do for a printed catalog.
  • the virtual catalog or flyer can include an on-line index that resembles that provided in printed catalogs with links to the pages displaying the items identified in the Index.
  • the virtual catalogue or flyer can include quick buy symbols, as explained above, to transfer an item into the user's on-line shopping cart, and the quick buy symbol can use a displayed warning window for the user to confirm placement of the item in the on-line shopping cart.
  • the virtual catalogue or flyer can use vertical or horizontal tool bars and can, furthermore, use various types of those tool bars, which can provide many options for placement of text and images.
  • the web pages for the virtual catalogue or flyer can automatically scroll down a sufficient amount to "hide" a masthead so that, preferably, the full screen web page can display images and text for items for sale.
  • the virtual catalogue or flyer can include a feature to display in "thumbnails" all pages of the catalogue or flyer. In that case, each thumbnail image is linked to the full-screen image.
  • virtual catalogue or flyer can include web pages, linked to a displayed item, to provide additional information or details about an item for sale.
  • Appendices Additional information about exemplary implementations of an on-line virtual Catalogue are provided in the Appendices, which are incorporated herein and form a part of this specification. The following identifies the Appendices.
  • Appendix A Booklet of color screens for display of an exemplary VIRTUAL Catalogue and/or VIRTUAL Flyer as web pages on a computer, for example, and illustrating various inventions of the VIRTUAL Catalogue and/or VIRTUAL Flyer discussed in the present application.
  • Appendix B Additional exemplary color screens illustrating the QUICK Buy feature of the VIRTUAL Catalogue and/or VIRTUAL Flyer discussed in the present application.
  • Appendix C Exemplary color screens for display of an exemplary VIRTUAL Catalogue and/or VIRTUAL Flyer on a personal digital assistant (PDA) or other portable device.
  • Appendix D Exemplary templates and grids illustrating the feature of permitting retailers to configure their own pages for a VIRTUAL Catalogue and/or VIRTUAL Flyer.
  • Appendix E Examples of different size Web pages for illustrating adjustable
  • the Web pages include a 100% page (not reduced), which is the approximate or exemplary size displayed on a regular 15" computer monitor screen, and the same page shown as reduced 90%), 80%), 60%), and 50%>.
  • the particular amounts of reduction are shown for illustrative purposes only, and any amount of reduction can be used for the adjustable "weight.”
  • the relative sizes of the pages can be adjusted for display on other size monitors, televisions, or other display devices.
  • Appendix F Exemplary demo page.
  • Appendix G Exemplary screens for "view all pages" feature.
  • Appendix H Exemplary features page.
  • Appendix I Exemplary index page.
  • Appendix J Exemplary shopping cart page.
  • Appendix K Exemplary product details page.
  • the content shown in the screens of the appendices is provided for illustrative purposes only and other types of the content can be used for implementing a VIRTUAL Catalogue and/or VIRTUAL Flyer as described in the present application including the exemplary claims.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention porte sur un catalogue ou encart publicitaire virtuel en ligne présentant des photos en couleur et attrayantes de produits et incorporant des caractéristiques permettant de procéder facilement et convivialement à des achats en ligne. Un catalogue ou encart publicitaire peut comporter de multiples pages numérotées et assorties d'un index, et une liste de favoris choisis par l'utilisateur et facilitant la manipulation des pages. Les pages peuvent présenter des poids ou des tailles réglables facilitant leur téléchargement rapide et leur présentation. Les photos comportent des symboles permettant à un utilisateur de sélectionner et enregistrer automatiquement un produit en vue de son achat, les symboles pouvant être directement reliés à d'autres sites en ligne pour faciliter l'achat en ligne de produits. Les photos peuvent également comprendre des photos de taille variable des produits. Les détaillants en ligne peuvent facilement configurer les pages à l'aide de gabarits ou de grilles.
PCT/CA2005/000157 2004-02-09 2005-02-09 Catalogue ou encart publicitaire virtuel WO2005076167A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CA002597379A CA2597379A1 (fr) 2004-02-09 2005-02-09 Catalogue ou encart publicitaire virtuel

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US54295004P 2004-02-09 2004-02-09
US60/542,950 2004-02-09

Publications (1)

Publication Number Publication Date
WO2005076167A1 true WO2005076167A1 (fr) 2005-08-18

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CA2005/000157 WO2005076167A1 (fr) 2004-02-09 2005-02-09 Catalogue ou encart publicitaire virtuel

Country Status (2)

Country Link
CA (1) CA2597379A1 (fr)
WO (1) WO2005076167A1 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013026134A1 (fr) * 2011-08-19 2013-02-28 Wishabi Inc. Système, procédé et dispositif pour organiser et présenter des circulaires numériques
KR102162993B1 (ko) * 2020-02-27 2020-10-07 (주)한틴 타이포그래피 기반 한글 및 알파벳 중첩 문자 서비스 시스템
US20220180551A1 (en) * 2020-12-04 2022-06-09 Shopify Inc. System and method for generating recommendations during image capture of a product
US20230222546A1 (en) * 2022-01-12 2023-07-13 Design House, Inc. Dynamic generation and organization of digital circulars

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CA2330221A1 (fr) * 2000-01-07 2001-07-07 General Electric Company Procede et systeme pour des pieces d'avions, d'informations et de services
CA2405526A1 (fr) * 2000-04-03 2001-10-11 Anthony V. Pugliese, Iii Systeme et procede d'affichage et de vente de marchandises et de services
CA2443460A1 (fr) * 2001-04-09 2002-10-17 Forethought Financial Services, Inc. Site web proposant de multiples services d'organisation funeraire et sa gestion
WO2003019431A2 (fr) * 2001-08-15 2003-03-06 Saltel Ronald L Catalogue ou prospectus virtuel en ligne

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CA2330221A1 (fr) * 2000-01-07 2001-07-07 General Electric Company Procede et systeme pour des pieces d'avions, d'informations et de services
CA2405526A1 (fr) * 2000-04-03 2001-10-11 Anthony V. Pugliese, Iii Systeme et procede d'affichage et de vente de marchandises et de services
CA2443460A1 (fr) * 2001-04-09 2002-10-17 Forethought Financial Services, Inc. Site web proposant de multiples services d'organisation funeraire et sa gestion
WO2003019431A2 (fr) * 2001-08-15 2003-03-06 Saltel Ronald L Catalogue ou prospectus virtuel en ligne

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013026134A1 (fr) * 2011-08-19 2013-02-28 Wishabi Inc. Système, procédé et dispositif pour organiser et présenter des circulaires numériques
US9589272B2 (en) 2011-08-19 2017-03-07 Flipp Corporation System, method, and device for organizing and presenting digital flyers
KR102162993B1 (ko) * 2020-02-27 2020-10-07 (주)한틴 타이포그래피 기반 한글 및 알파벳 중첩 문자 서비스 시스템
US20220180551A1 (en) * 2020-12-04 2022-06-09 Shopify Inc. System and method for generating recommendations during image capture of a product
US11645776B2 (en) * 2020-12-04 2023-05-09 Shopify Inc. System and method for generating recommendations during image capture of a product
US11967105B2 (en) 2020-12-04 2024-04-23 Shopify Inc. System and method for generating recommendations during image capture of a product
US20230222546A1 (en) * 2022-01-12 2023-07-13 Design House, Inc. Dynamic generation and organization of digital circulars
US11941662B2 (en) * 2022-01-12 2024-03-26 Design House, Inc. Dynamic generation and organization of digital circulars
US11961121B2 (en) * 2022-01-12 2024-04-16 Design House, Inc. Dynamic generation and organization of digital circulars

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