WO2004022356A1 - Systeme et procede pour cartes postales publicitaires - Google Patents

Systeme et procede pour cartes postales publicitaires Download PDF

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Publication number
WO2004022356A1
WO2004022356A1 PCT/AU2002/001231 AU0201231W WO2004022356A1 WO 2004022356 A1 WO2004022356 A1 WO 2004022356A1 AU 0201231 W AU0201231 W AU 0201231W WO 2004022356 A1 WO2004022356 A1 WO 2004022356A1
Authority
WO
WIPO (PCT)
Prior art keywords
organisation
postcard
promotional
sponsoring
subsidiary
Prior art date
Application number
PCT/AU2002/001231
Other languages
English (en)
Inventor
Gayle Edwards
Original Assignee
North, Dawn, Andrea
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by North, Dawn, Andrea filed Critical North, Dawn, Andrea
Priority to PCT/AU2002/001231 priority Critical patent/WO2004022356A1/fr
Priority to AU2002322194A priority patent/AU2002322194A1/en
Publication of WO2004022356A1 publication Critical patent/WO2004022356A1/fr

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • B42D15/04—Foldable or multi-part cards or sheets
    • B42D15/042—Foldable cards or sheets

Definitions

  • the present invention relates to systems and methods for the presentation and delivery of promotional material and in particular to the presentation and delivery of such material to a targeted consumer population.
  • a promotional postcard system comprising at least one card having a face side and a rear side, said card divided into at least one postcard section and at least one detachable offer of benefit section.
  • said postcard section is provided with printed graphical representation and indicia associated with an organisation on said face side, and personalized and address indicia on said rear side.
  • said offer of benefit section is provided with printed graphical representation and indicia associated with an organisation on said face side and information relative to said offer of benefit on said rear side.
  • said card is one of a plurality of cards.
  • said cards are printed contiguously, separated by perforated fold lines adapted to allow folding in concertina form into a flat pack.
  • said cards are printed separately, said cards collated into a stack.
  • said cards are presented in an envelope or wallet.
  • the first of said cards is a header card, said header card representing a sponsoring organisation.
  • a method of promotion based on a promotional postcard system said method including the steps of: (a) the formation of a managing organisation, (b) the formation of an agreement with between said managing organisation and said sponsoring organisations, Preferably said method further includes the step of the preparation of promotional postcards in accordance with said agreement;
  • said method further includes the step of the distribution and re-supply as required of said postcards in accordance with said agreement.
  • said method further includes the step of the formation of an agreement between said managing organisation and at least one subsidiary organisation.
  • each promotional postcard is prepared as a postcard section with at least one separable offer of benefit section.
  • said postcard section may be sent by a customer or client of said sponsoring organisation to an addressee.
  • said offer of benefit section provides details of goods and/or services recoverable by the presentation of said offer of benefit section.
  • said promotional postcards include a header card and subsidiary cards.
  • header card is adapted to the promotion of said sponsoring organisation.
  • said subsidiary cards are adapted to the promotion of said subsidiary organisations.
  • said sponsoring organisation enters into an agreement with said managing organisation to arrange for the distribution of said promotional postcards to customers or clients of said sponsoring organisation.
  • said agreement includes the free supply of said promotional postcards to said sponsoring organisation conditional on specified distribution, quantity and time frame parameters.
  • said agreements with subsidiary organisations include the payment of a fee to said management organisation for the preparation, printing and distribution of said subsidiary postcards.
  • a promotional postcard comprising a postcard section having a separable offer of benefit section removeably attached thereto.
  • an array of promotional postcards each as defined above, each card removeably attached to a next card of said array along a long edge thereof,
  • Figure 1 is a perspective view of a promotional postcard arrangement suitable for use with embodiments of the present invention.
  • FIG. 2 is a logic flow diagram of a promotional system in accordance with a first preferred embodiment of the present invention.
  • a first preferred embodiment of a promotional postcard system 10 will now be described with reference to Figure 1 in which a plurality of postcard segments 11 is assembled into a postcard collection 12.
  • the postcard segments 11 are joined along common edges 13; the join lines 14 preferably perforated to allow folding and subsequent separation when required.
  • Each postcard segment is further divided into a postcard section 15 and an offer of benefit section 16.
  • the postcard section 15 is in most general aspects a conventional postcard adapted to accept personalized indicia on its rear surface 17 together with address indicia etc.
  • the face 18 of the postcard is provided with graphical and textual information relative to a particular organisation seeking to promote its goods and/or services, though retaining a sufficiently attractive appearance to serve the common function of a postcard.
  • the adjoining offer of benefit section 16 is associated with the organisation represented by the postcard section 15. It may have a further graphic and textual indicia on its face 19 with detailed information on its rear surface 20 of a special offer to be provided by the participating organisation on presentation by a consumer of the offer of benefit section 16.
  • the postcard collection 12 is freely made available by a participating organisation, acting as the sponsoring organisation, to a consumer who is in some way a customer or client of that organisation.
  • Some typical examples would include a guest of an hotel, or a traveler on an airline.
  • the first card 17 of the collection 18 (the header card) is adapted to promote the sponsoring organisation through which the postcard collections are made available.
  • a consumer wishing to convey to friends an aspect of his or her stay to in an hotel or a trip by air can elect to send that card (or retain it as a memento) and avail themselves of whatever offer is described on the benefit section.
  • any other postcards of the collection may be sent as desired, the consumer retaining the benefit sections for possible future enjoyment of the benefits offered,
  • the cards offer a dual benefit; the first card (or header card) immediately provides a vehicle for providing some bonus benefit to the customer and the postcard when sent, promotes the poster collection sponsor to other perhaps future potential customers-
  • the remaining cards are useful postcards likely to be appreciated by the customer, especially since each holds the promise of some benefit which may be enjoyed in the future.
  • the remaining postcards of the postcard collection promote participating subsidiary organisations. These may or may not have some direct association with the sponsoring organisation but are likely to be active in some associated area such as for example tourism. These organisations may also expect to benefit indirectly from some of the postcards sent representing their organisation and the offer of benefit section will encourage the customers or clients of the sponsoring organisation to in turn become customers of the subsidiary organisation,
  • the cards are prepared by a managing organisation 25 which canvasses likely participants of the system, both as sponsoring organisation 26 and subsidiary organisations 27 whose promotional cards depend from the header card.
  • postcard collections 12 are made available to the sponsoring organisation 26 free of charge subject to a distribution agreement 28, the subsidiary organisations 27 join the system on the payment of a management fee 29.
  • This fee may consist for example of a base charge for the preparation of their postcard segment with an additional charge based on the volume of postcard collections distributed.
  • the distribution agreement with the sponsoring organisation will include a requirement that the cards be regularly replaced as they are taken up by customers or clients 30 so as to assure subsidiary organisations 27 of a predictable and continuing exposure for the term of the distribution agreement.
  • the distribution agreement will also specify the total number of postcard collections to be made available to the sponsoring organisation so as to enable subsidiary organisations to tailor their offers of benefits according to likely take-up volumes and associated costs.
  • the postcard collection is dedicated solely to a single sponsor organisation.”
  • the postcard collection may be adapted to show on the postcard sections particular attractive features of the sponsor organisation or associated features.
  • the postcards may show representations of the hotel itself as well as local attractions and so forth.
  • the associated offer of benefit sections may confer complimentary services or goods available at the hotel or of such services or goods as may be arranged by the hotel with other providers.
  • the postcard collections would not be made freely available but the managing organisation would provide these subject, for example, to a fee based on the volume of card collections to be supplied and the number of cards in a collection.
  • the number of postcards in a collection may be limited to a single card providing just one postcard and one offer of benefit.
  • each postcard section may be combined with more than one associated offer of benefit section.
  • the cards may be printed contiguously, separated by fold lines perforated to allow folding in concertina form into a flat pack and subsequent separation as required.
  • the cards may be supplied separately, for example in a suitably adapted envelope enclosure or wallet.
  • the postcard collection may be selectably compiled from a larger collection of participating subsidiary organisations to allow the formation of various collections suited to particular requirements and preferences.
  • the promotional cards and the packs of cards deriving therefrom can be visually adapted for certain hosts and also for directly paying clients.
  • arrays of cards are produced in return for monetary return from a paying client.
  • promotional system previously described in accordance with a first preferred embodiment may also be utilised wherein there is a primary agreement between the host and the card pack supplying organisation for other than direct monetary return.

Landscapes

  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Dans un mode de réalisation de l'invention, un système (10) pour cartes postales publicitaires comprenant au moins une carte (21) présentant une face avant (15) et une face arrière (17). Ladite carte est divisée en au moins une partie carte postale (18) et au moins une offre détachable d'une partie avantage (19). L'invention concerne également un procédé pour cartes postales publicitaires, ledit procédé comprenant les étapes suivantes : (a) formation d'une organisation de gestion (25) ; (b) création d'accords (28) entre ladite organisation de gestion (25) et lesdites organisations de parrainage (26) ; (c) formation d'accords entre ladite organisation de gestion et lesdites organisations annexes ; et (d) préparation des cartes postales publicitaires, distribution et renouvellement, si nécessaire, de ces dernières.
PCT/AU2002/001231 2002-09-09 2002-09-09 Systeme et procede pour cartes postales publicitaires WO2004022356A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
PCT/AU2002/001231 WO2004022356A1 (fr) 2002-09-09 2002-09-09 Systeme et procede pour cartes postales publicitaires
AU2002322194A AU2002322194A1 (en) 2002-09-09 2002-09-09 Promotional postcard system and method

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/AU2002/001231 WO2004022356A1 (fr) 2002-09-09 2002-09-09 Systeme et procede pour cartes postales publicitaires

Publications (1)

Publication Number Publication Date
WO2004022356A1 true WO2004022356A1 (fr) 2004-03-18

Family

ID=31953374

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/AU2002/001231 WO2004022356A1 (fr) 2002-09-09 2002-09-09 Systeme et procede pour cartes postales publicitaires

Country Status (2)

Country Link
AU (1) AU2002322194A1 (fr)
WO (1) WO2004022356A1 (fr)

Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4126333A (en) * 1977-06-02 1978-11-21 Lehigh Press Inc. Method of preparing a publication with a separable redemption coupon or the like
DE3612350A1 (de) * 1985-12-27 1987-07-02 Guenter Baumann Brief fuer werbezwecke
FR2740072A3 (fr) * 1995-10-20 1997-04-25 Olivier Raynaud Carte postale a volet detachable pour usage promotionnel
GB2314804A (en) * 1996-07-04 1998-01-14 Communicator One Limited Envelope with selectable coupons
US5997457A (en) * 1995-05-24 1999-12-07 Kurt H. Volk, Inc. Method of manufacturing a direct mail article
US6092841A (en) * 1999-11-17 2000-07-25 Saxon, Inc. Promotional one-piece mailer assembly having an integral coupon card
JP2001121858A (ja) * 1999-10-26 2001-05-08 Haiteku Service Co Ltd 往復はがき
FR2809669A1 (fr) * 2000-06-05 2001-12-07 Pierre Alain Michel Blondia Carte postale prolongee d'une surface detachable de ladite carte postale et sur laquelle surface figure un texte destine a commenter les illustrations de la carte postale
JP2002127650A (ja) * 2000-10-20 2002-05-08 Tanaka:Kk 返信用紙付き印刷物及び賞品等発送システム

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4126333A (en) * 1977-06-02 1978-11-21 Lehigh Press Inc. Method of preparing a publication with a separable redemption coupon or the like
DE3612350A1 (de) * 1985-12-27 1987-07-02 Guenter Baumann Brief fuer werbezwecke
US5997457A (en) * 1995-05-24 1999-12-07 Kurt H. Volk, Inc. Method of manufacturing a direct mail article
FR2740072A3 (fr) * 1995-10-20 1997-04-25 Olivier Raynaud Carte postale a volet detachable pour usage promotionnel
GB2314804A (en) * 1996-07-04 1998-01-14 Communicator One Limited Envelope with selectable coupons
JP2001121858A (ja) * 1999-10-26 2001-05-08 Haiteku Service Co Ltd 往復はがき
US6092841A (en) * 1999-11-17 2000-07-25 Saxon, Inc. Promotional one-piece mailer assembly having an integral coupon card
FR2809669A1 (fr) * 2000-06-05 2001-12-07 Pierre Alain Michel Blondia Carte postale prolongee d'une surface detachable de ladite carte postale et sur laquelle surface figure un texte destine a commenter les illustrations de la carte postale
JP2002127650A (ja) * 2000-10-20 2002-05-08 Tanaka:Kk 返信用紙付き印刷物及び賞品等発送システム

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
DATABASE WPI Derwent World Patents Index; Class P76, AN 2001-39386/43 *
DATABASE WPI Derwent World Patents Index; Class P76, AN 2002-459248/49 *

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