WO2003038699A1

WO2003038699A1 - Advertising method

Info

Publication number: WO2003038699A1
Application number: PCT/JP2001/009614
Authority: WO
Inventors: Kiyoshi Shirooka; Naomi Murai; Ayako Arakawa; Satoko Tanaka
Original assignee: Kiyoshi Shirooka; Naomi Murai; Ayako Arakawa; Satoko Tanaka
Priority date: 2001-11-01
Filing date: 2001-11-01
Publication date: 2003-05-08

Abstract

An advertising method for inexpensively acquiring a large amount of personal information on people who may purchase goods highly probably. The method is for putting an advertisement with a prize of a specific commodity by utilizing terminals managed by users, a server computer connected with the terminals through a computer network, or the like. The method is characterized by comprising the step of allowing the server computer to store personal information such as about the name, address and taste entered through a terminal by a user, the step of prompting the user to pay an access charge before the user views the advertisement, the step of displaying the advertisement on the terminal of the user having paid the access charge, the step of choosing a winner of the commodity by lot from the users having paid the access charge, and the step of notifying the winner of the win of the commodity.

Description

Specification

Advertising method

Technical field

The present invention relates to an advertisement method using a computer network such as the Internet, and more particularly to an advertisement method with a prize.

Background art

In a modern society where products are flooding, various types of advertisements are being conducted to attract the attention of consumers, and among them, products are distributed free of charge to the winners drawn from applicants, so-called Some ads have prizes.

As such advertising methods, depending on the advertising medium, TV, radio, newspapers, magazines and other mass media are familiar, but in recent years, prize-winning advertisements using web-based e-mail Are also becoming popular.

However, advertising with sweepstakes on TV, radio, newspapers, flyers, etc., requires a large amount of money to implement, and personal information obtained from applicants for the sweepstakes is subject to information such as name, address, age, etc. Due to the fact that the information is limited to basic information, it has the effect of advertising, but cannot be used for marketing, such as developing new products, based on the obtained personal information.

In addition, advertising with a prize on the Internet has a low implementation cost and can obtain detailed personal information such as consumer preferences, but since it is easy to apply for it, the intention to purchase the product is high. There was a problem that it was possible to apply even to those who did not have any, and could not be used to narrow down sales targets.

Therefore, an object of the present invention is to provide an advertisement method capable of obtaining a large amount of personal information of a person who is likely to purchase a product at a low cost. Disclosure of the invention

That is, the advertisement method according to the present invention provides a prize-winning advertisement for a specific product using a terminal managed by a user or the like, a server or the like connected to the terminal via a computer network, or the like. An advertising method, wherein the user inputs personal information such as name, address, and preferences from the terminal to the server computer, and the user receives an access fee before viewing the advertisement. Prompting the user to pay the fee, displaying the advertisement on the terminal of the user who paid the access fee, drawing the winner of the product from the user who paid the access fee, and providing the winner with the product Notification of winning. Here, advertisements include banner advertisements, text advertisement video advertisements, etc., as well as e-mail-based mailing lists and e-mail magazines. Information that raises consumers' motivation to purchase, such as a home building simulation software that can create a sense of living by building a virtual house on a computer.

As described above, by requesting payment of the access fee when viewing the advertisement, the advertiser can obtain a large amount of personal information of a person who is likely to purchase the product at a low price.

In the advertisement method according to the present invention, personal information input by a user may be transmitted to a terminal managed by an advertiser.

By transmitting the personal information to the advertiser, the advertiser can use the personal information for marketing or the like. BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a block diagram showing an overall configuration of an example of an advertising system for implementing an advertising method according to the present invention, and FIG. 2 is a diagram showing an overall processing procedure of the advertising system. is there.

Fig. 3 is a diagram schematically showing the screen configuration of the homepage, and Fig. 4 is FIG. 5 is a diagram schematically illustrating a screen configuration of a registration page, FIG. 5 is a diagram schematically illustrating a screen configuration of a registration completion page, and FIG. 6 is a diagram schematically illustrating a screen configuration of an authentication page. FIG. 7 is a diagram schematically showing a screen configuration of a point purchase page.

Further, FIG. 8 is a diagram schematically illustrating a screen configuration of a product search page, FIG. 9 is a diagram schematically illustrating a screen configuration of a search result page, and FIG. Fig. 11 is a diagram schematically showing a screen configuration of a kind page, Fig. 11 is a diagram schematically showing a screen configuration of a page to be viewed, and Fig. 12 is a diagram schematically showing a screen configuration of a product information page. FIG.

In addition, Fig. 13 is a diagram schematically showing an e-mail notifying of a winning, and Fig. 14 is a diagram schematically showing an e-mail notifying a manager of a product winner to a manager. FIG. 15 is a diagram schematically showing a screen configuration of an information page for announcing a winner. BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, an embodiment of an advertisement method and an advertisement system according to the present invention will be described with reference to the drawings.

FIG. 1 is a diagram showing an overall configuration of an advertisement system (hereinafter, system) 1 for implementing an advertisement method according to the present invention. FIG. 2 is a block diagram showing a configuration, in which an advertiser, a manager, and a user perform transmission / reception of advertisements, lottery selection of goods, and the like via the system 1.

As shown in FIG. 1, the system 1 is composed of a server computer (hereinafter abbreviated as “server”) S managed by an administrator, a dimension server PS managed by a card company, and a user. It is composed of a plurality of terminals such as PCs, which are connected to each other by the Internet I.

The terminal PC is a personal computer equipped with a WWW browsing function (browser), and can browse and print data stored in the server S via the Internet I. At the same time, data can be input and stored in the server S. Note that the terminal PC has various means included in a normal personal computer, such as a means for displaying data on a monitor and a means for connecting to the Internet I.

The server S includes an arithmetic device S1 for performing various operations and a storage device S2 for storing various information and the like. Further, the storage device S2 includes various storage units for storing information, various units for performing information processing, and the like, and the contents thereof will be described below. Note that the units described here are executable. A program stored in a format. In addition to the storage units and means described below, the server S includes ordinary servers such as a means for displaying data on a monitor, a means for connecting to the Internet, and a means for transmitting a web page. Various means. Although not shown, hardware such as a monitor and a keyboard provided in a normal server computer is also provided.

The user information storage unit S2a stores user ID, information on authentication such as password, information on user attributes such as name, address, telephone number, questionnaire questions and answers, points owned. For example, charge information such as card number and card expiration date is stored for each user in, for example, a tabular format.

The advertisement storage unit S 2 b stores, for a product to be advertised, access information such as a URL of a product information page on which information relating to the product is described, the number of points required to access the URL, and a classification. Classification of products such as categories and search keys · Information necessary for search, lottery conditions (for example, number of participants, lottery probability, lottery date, etc.), lottery participant ID, lottery information such as winner's ID, advertiser's Advertiser information such as name and contact information is stored for each product in a table format, for example.

The product access fee and winning probability can be set for each product. In other words, if you want to obtain a wide range of information, lower the access fee, and if you want to obtain highly accurate information, increase the access fee. Even if the access fee is high, a wide range of information can be obtained by increasing the winning probability. For example, if a car manufacturer wants to obtain a wide range of information, the access fee may be reduced or the winning probability may be increased. Also, if a house maker wants to make targeted advertisements, it is only necessary to increase the access fee or lower the winning probability. Furthermore, if a clothing manufacturer wants to sell a product that also serves as an advertisement for the product, the access fee may be reduced to about half the market price of the product, and the winning probability may be reduced to about 50%. .

The page storage unit S2c stores information that constitutes a product information page, such as an HTML file that describes information about the product, a JPEG file in which the appearance of the product is transferred, and the like.

The registration / authentication means S 2 d registers in the user information storage unit S 2 a the hate about the user input from the user's terminal and uses the ID and password to identify the user who intends to use the server S. Authenticate.

The point management means S 2 e operates the number of owned points stored in the user information storage unit S 2 a.For example, according to a user's instruction, points can be purchased with a credit card, A certain point is subtracted from the points owned by the person who viewed the advertisement. When using the card, payment approval operations and the like are performed between the payment server and the PS using a known encryption protocol such as SSL or SET.

Based on the lottery information stored in the advertisement storage unit S2b, the lottery means S2 draws the winner at the date and time of the lottery, and notifies the winner of the winning by e-mail. In addition, the lottery means S 2 f notifies the manager of the information of the winner and urges the shipment of the product, and announces the ID of the winner on the information page.

The output unit S 2 g displays the user information stored in the user information storage unit S 2 a on a monitor in the form of a list or the like, and transmits the file to the advertiser's terminal as a file. And output information such as printing at the printer.

The payment server PS includes the same computing device PS1 and storage device PS2 as the server S. In addition, the storage device PS 2 accepts payment by card number. It is equipped with a card authentication means PS2a that decides whether to approve or not, and collects the price of points purchased by the user from the user's bank account at a later date. The payment server PS, like the server S, has various means and hardware provided in a normal server.

Next, with the system 1 configured in this way, the flow of a series of processing from the time an advertiser requests an advertisement until the product reaches the winner will be described with reference to FIGS. 2 to 15. Will be explained. FIG. 2 is a diagram showing the overall processing procedure, and the numbers in parentheses below correspond to the procedures described in FIG.

(1) Provision of products, etc.Payment of advertising fees

The advertiser applies for the system 1 to the manager, provides the product that is the prize of the prize and information on the product, and pays the advertisement fee.

(2) Registration of product information

The administrator stores the received product in a warehouse or the like, stores information on the product in the page storage unit S2c, and stores lottery information, advertiser information, and the like in the advertisement storage unit S2b.

(3) User registration

First, the user accesses the server S from his / her terminal PC, and clicks the “Registration” button 3a provided on the home page (see Fig. 3). Is displayed (see Fig. 4).

Next, the user enters personal information such as address and name, authentication information such as ID and password on the registration page, and clicks on the “register” button 4a on the registration page. Is registered in the user information storage unit S2a, and a registration completion screen (see FIG. 5) is displayed on the monitor of the terminal PC, and the system 1 can be used. At the bottom of the registration page (see Fig. 4), there is a questionnaire entry ①, which can be entered by operating the slide bar on the screen. In addition, from the viewpoint of privacy protection, all winners are displayed by this ID. (4) Point purchase and (5) Card authentication

First, the user accesses the homepage (see Fig. 3) from his / her terminal PC and clicks the "Point purchase" button 3b on the screen, and the authentication page (see Fig. 6) is displayed. You. Therefore, if you enter your ID and password and are authenticated, the point purchase page (see Fig. 7) is displayed, and you can purchase points. The point purchase page (see Fig. 7) is provided with a purchase point input field 7a for purchasing the points required for viewing advertisements.

Next, the user inputs the points to be purchased in the input box 7a, and clicks on the "Purchase" button 7b on the point purchase page, and the user stored in the user information storage S2a is clicked. The points purchased are added to one point. The credit company approves the purchase, and the credit card company collects the payment from the user at a later date and pays it to the manager.

(6) View ads and apply for sweepstakes

First, when the user accesses the homepage (see Fig. 3) from his terminal PC and clicks on the "Apply" button 3c, a product search page (see Fig. 8) is displayed on the terminal PC monitor. Is displayed.

The product search page (see Fig. 8) is provided with an input field 8a and a "search" button 8b. Enter a keyword related to the product that the purchaser wants, for example, enter the word "□ △ racket". Click on the "Search" button 8b to search for the relevant product from the advertisements stored in the advertisement storage unit S2, and display the search result page (see Fig. 9).

In addition, the product search page (see FIG. 8) is provided with a hierarchical menu column 8c in which the products are hierarchically classified. When the user enters the classification, for example, “fashion”, “ The product classification page (see Fig. 10) is displayed by categorizing accessories and silver.

Next, the user can enter the search result page (see Fig. 9) or the product classification page ( Click on the product you want to purchase (in this embodiment, the X-ring) from the products listed in the list format (see Figure 10), and the page you want to view (see Figure 8) is displayed. Is done.

On the page you want to browse (see Fig. 11), you will see the following message: "Do you want to browse ads for this product? You need to pay 8 points to browse. Also, this product will be given to 30 people by lottery In addition to the question 1 1a, the ID input field 1 1b, the password input field 1 1c, the "Browse" button 1 1d, and the "Return" button 1 1e are displayed.

Here, when the user browses the advertisement and participates in the lottery, enter their ID and password in the ID input field 1 1b and the password input field 1 1c, respectively, and enter the “Browse” button 1 1d. click.

When the “Browse” button 11 d is clicked, a product information page (see Fig. 12) is displayed on the monitor of the terminal PC, and the ownership points stored in the user information storage unit are displayed. Is reduced by a predetermined number of points (10 points in this embodiment).

Conversely, if the user does not view the advertisement and does not participate in the lottery, click on the "Back" button 11 e to see the search results page (see Figure 9) or the product classification page. (See Figure 10) is displayed on the monitor, and you can browse advertisements for other products.

(7) Lottery selection and (8) Notification of winning

In this way, when the number of users who participate in the lottery by paying a certain number of points exceeds a certain number or after a certain date and time, the lottery means S 2 f selects one of the users participating in the lottery. The winners will be selected and the winners will be notified by e-mail (see Fig. 13). Advertisers will also be sent emails about the winners and prizes (see Figure 14). In addition, the winner is notified to the manager by e-mail, and the winner's ID is announced on the information page for the product (see Fig. 15). (9) Sending goods (10) Use of personal information

The Advertiser will ship the Goods to the Winner's Address-Name as specified in the notice received (see Figure 14). In addition, the administrator can transmit the information of the user stored in the user information storage unit S2a to the advertiser as an electronic file as needed, for example, in response to a request from the advertiser, It can be printed on a list and handed over, and advertisers can use them for marketing and other purposes.

As described above, according to the system 1 of the present invention, the advertiser may purchase the product by giving the product to a winner drawn from among those who have viewed the paid advertisement for the product. The system administrator was able to obtain large amounts of personal information at low cost, and the system administrator was able to obtain advertising and access fees, and users were able to obtain the products they wanted with a certain probability for free.

Note that the present invention is not limited to the above embodiment, and various modifications can be made within the technical scope described in the claims.

For example, in the above embodiment, the access fee is the income of the manager, but this may be the income of the product provider, that is, the advertiser. As a result, advertisers who place advertisements for popular products can earn additional income. Also, in the above embodiment, the products were sent to the winners selected from those who participated in the lottery, but this was donated to non-profit organizations such as NGOs and NP〇. You can also donate access fees to these organizations.

This will increase the number of viewers of the advertisement and allow advertisers to collect more personal information.

Furthermore, in the above-described embodiment, the advertisement is a banner advertisement or a text advertisement. In addition to the advertisement using a video, other advertisements such as those shown in the following (a), (b), and (c) may be used. It may be information that motivates consumers to purchase.

(a) Advertising by mailing list or e-mail magazine

Before subscribing to a mailing list or e-mail magazine using e-mail, a personal information registration and a subscription fee, which is an access fee, will be collected. And every certain period Next, the winner of the product is selected from among the subscribers by lot, and the product is sent to the winner.

(b) Advertising by software

Distribute software that can simulate the construction of a house using a CD that stores server software, and collect personal information registration and access fees for the software before installing the software. Then, from among the users of the software, the winner of the product is selected by lottery, and the product is sent to the winner.

(c) Advertising by Internet auction

Register participants' personal information before participating in the net auction and collect the participation fee as an access fee. The access fee may be collected for a fixed period (for example, monthly basis) or for each bid. Those who have won the bid can naturally purchase the product, but those who have not won the bid can get the product free of charge by lottery. In addition, more accurate personal information will be obtained by obliging the registration of personal information and personal authentication only with the ID set at the time of registration and the credit card owned by the participant, without collecting the participation fee from the auction participant. be able to. In addition, in the above embodiment, the access fee is paid by a point purchased in advance from the administrator, but may be paid by electronic money, a credit card, net banking, or the like.

Lastly, the terminal PC may be a dedicated terminal other than a personal computer, a game machine, a portable PDA, or the like, and various storage units and means of the server S may be distributed in storage devices of a plurality of computers. . Industrial applicability

As described above, in the advertisement method according to the present invention, a user who views an advertisement related to a product is required to input personal information, and an access fee is collected when the advertisement is viewed. Then, among the users who have collected the access fee, the goods are given to the winner selected by lottery. As a result, users who view ads As a result, advertisers can collect personal information efficiently, and users can get products for free even though they are limited to winners.

Claims

The scope of the claims

1. An advertisement method for providing a prize-winning advertisement for a specific product by using a terminal managed by a user or the like, a server computer connected to the terminal via a computer network, or the like,

Storing personal information, such as name, address, and preferences, entered by the user from the terminal on the server computer;

Prompting the user to pay for access before viewing the ad;

Displaying an advertisement on the terminal of the user who has paid the access fee, and drawing a winner of the product from among the users who have paid the access fee;

Notifying the winner of the winning of the product;

An advertisement method, comprising:

2. The advertisement method according to claim 1, wherein the personal information stored in the server computer can be transmitted to a terminal managed by the advertiser.