WO2001082208A1 - Research method for internet site evaluation - Google Patents

Research method for internet site evaluation Download PDF

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Publication number
WO2001082208A1
WO2001082208A1 PCT/KR2000/000784 KR0000784W WO0182208A1 WO 2001082208 A1 WO2001082208 A1 WO 2001082208A1 KR 0000784 W KR0000784 W KR 0000784W WO 0182208 A1 WO0182208 A1 WO 0182208A1
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WO
WIPO (PCT)
Prior art keywords
research
web site
internet
site
questions
Prior art date
Application number
PCT/KR2000/000784
Other languages
French (fr)
Inventor
Chang Sup Kim
Original Assignee
Actizen.Com Co., Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Actizen.Com Co., Ltd. filed Critical Actizen.Com Co., Ltd.
Priority to AU2000261844A priority Critical patent/AU2000261844A1/en
Publication of WO2001082208A1 publication Critical patent/WO2001082208A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates

Definitions

  • the present invention relates in general to research methods for Internet site evaluation, and more particularly to a research method for Internet site evaluation wherein an Internet user gains access to a research Web site and answers questions made up by the research Web site, while viewing corresponding Web pages of a Web site to be researched, and, if the research procedure is completed, then the researched results are stored in a database of the research Web site without passing through any further steps.
  • Web sites have been created for business and other purposes. Furthermore, the current trend is for the number of Web sites to increase day by day. As a result, the frequency of access by Internet users to Web sites is significantly reduced, such that the Web sites do not achieve their initial objects of accurately conveying information to many Internet users, thereby raising the concern that the Web sites comprise useless bulk on the Internet. Moreover, it is the current reality that Web sites fail to reflect the changing preferences of users who used to frequently access them.
  • a research participant gains direct access to a Web site to be researched, records answers to made-up questions while visiting Web pages of the Web site corresponding to the made-up questions one by one and then gives the recorded answers, resulting in an inconvenience in research.
  • This inconvenience may result in the research participant giving answers based on his memory of a site that he previously and briefly viewed once.
  • the researched results are incapable of providing a benchmark for accurate analysis and evaluation of the Web site.
  • a research technology for analysis and evaluation of Internet users' preferences for Web sites becomes an important factor in achieving the intended objects of the Web sites.
  • the present invention has been made in view of the above problems, and it is an object of the present invention to provide a research method for Internet site evaluation wherein a picture of each made-up question about an Internet Web site to be researched is displayed on one part of the screen at the same time that a picture of a Web page of the Web site associated with each made- up question is displayed on the other part of the screen, thereby providing fidelity, reliability and convenience in carrying out the research.
  • a research method for Internet site evaluation comprising the steps of a) receiving and approving a request for research on a specific Web site on the Internet; b) making up a plurality of questions about the specific Web site; c) extracting Web pages associated with the made-up questions from the specific Web site and storing the made-up questions and the extracted Web pages in the form of HTML texts; d) authenticating an Internet user as a research member and allowing the user to participate in research by clicking on each of the HTML texts containing the made-up questions and the extracted Web pages; and e) storing the researched results if the research procedure is completed and then sending the stored, researched results to the specific Web site.
  • the research method may further comprise the step of ⁇ ) providing any one of predetermined amounts of cyber money, premiums, coupons and points to the Internet user participating in the research.
  • each of the HTML texts may include a program for storing the associated, researched result in a database if the Internet user gives an answer to the associated made-up question.
  • a category window containing the HTML texts may be displayed together with a research homepage such that the Internet user participates in research by clicking on the category window.
  • a research method for Internet site evaluation comprising the steps of a) receiving and approving a request for research on a specific Web site on the Internet; b) making up a plurality of questions about the specific Web site; c) extracting Web pages associated with the made-up questions from the specific Web site and storing the made-up questions and the extracted Web pages in the form of HTML texts; d) authenticating an Internet user as a research member, popping up a specific one of the HTML texts and allowing the user to participate in research by clicking on the popped-up specific HTML text; e) storing the researched results if the research procedure is completed and then sending the stored, researched results to the specific Web site.
  • the research method may further comprise the step of f) providing any one of predetermined amounts of cyber money, premiums, coupons and points to the Internet user participating in the research and providing it once more if he or she joins the specific Web site as a member.
  • a research window may be provided to the Internet user at the same time as the specific Web site.
  • FIG. 1 is a view illustrating an exemplary picture used for access to a specific site in a conventional research method
  • Fig. 2 is a functional block diagram of a network implemented on the Internet in accordance with the present invention.
  • Fig. 3 is a view illustrating procedures performed among an Internet user, an online research Web site, a research client and an Internet site to be researched, in accordance with the present invention
  • Fig. 4 is a flowchart illustrating a procedure performed in response to a research request from the research client in accordance with the present invention
  • Fig. 5 is a flowchart illustrating a procedure where the Internet user gains access to the online research Web site and gives answers to made-up questions in accordance with the present invention
  • Fig. 6 is a flowchart illustrating a procedure where the online research Web site processes Web site evaluation information from the Internet user in accordance with the present invention
  • Fig. 7 is a view illustrating an exemplary picture for allowing the Internet user to log in to the online research Web site and select the Web site to be researched in a category window in accordance with the present invention
  • Fig. 8 is a view illustrating an exemplary picture for allowing the Internet user to answer a given made-up question in a research window in accordance with the present invention
  • Fig. 9 is a view illustrating an exemplary picture for allowing the Internet user to move again to a homepage of the online research Web site after completing the entire research procedure, in accordance with the present invention.
  • Fig. 10 is a view illustrating an example of the evaluation results obtained by analyzing the researched results in accordance with the present invention, which example is based on the distinction of gender.
  • Fig. 2 is a functional block diagram of a network implemented on the Internet in accordance with the present invention.
  • an Internet user 200 to participate in research can gain access to a Web site of the present invention over the Internet and evaluate Web pages of Internet sites. If a research client 230 requests research on a specific one (hereinafter denoted as 220) of Internet sites 220a-220n, then an online research Web site 210 makes up questions about the specific Internet site 220 and extracts Web pages associated with the made-up questions from the specific Internet site 220.
  • a research client 230 requests research on a specific one (hereinafter denoted as 220) of Internet sites 220a-220n
  • an online research Web site 210 makes up questions about the specific Internet site 220 and extracts Web pages associated with the made-up questions from the specific Internet site 220.
  • the online research Web site 210 draws up hypertext markup language (HTML) texts linked respectively to the extracted Web pages, each HTML text containing a uniform resource locator (URL) of an associated one of the extracted Web pages and an associated one of the made-up questions. Subsequently, the online research Web site 210 stores the drawn-up HTML texts in an HTML text database (DB) 212. If the Internet user 200 is a member of the online research Web site 210 and gains access thereto, then the Web site 210 authenticates the user 200 on the basis of data stored in a membership DB 211 and permits the user 200 to participate in research. If the research procedure is completed, namely, if the user 200 has given answers to all the made-up questions, the online research Web site 210 automatically stores the researched results in a researched result DB 213.
  • HTML hypertext markup language
  • Fig. 3 is a view illustrating procedures performed among the Internet user, the online research Web site, the research client and the Internet site to be researched, in accordance with the present invention.
  • the research client 230 requests the online research Web site 210 to research Web pages of the specific Internet site 220 ( ⁇ ).
  • the online research Web site 210 makes up questions about the specific Internet site 220 and accesses the specific Internet site 220 ((2))-
  • the online research Web site 210 extracts Web pages associated with the made-up questions from the specific Internet site 220, draws up HTML texts linked respectively to the extracted Web pages and stores the drawn-up HTML texts in the HTML text DB 212 on a category basis ((D).
  • the Internet user 200 to participate in research gains access to the online research Web site 210 and logs in as a member of the Web site 210 ( ⁇ )• Then, the online research Web site 210 provides the Internet user 200 with a category picture containing the specific Internet site 220 to be researched ( ⁇ ). The user 200 selects the specific Internet site 220 to be researched, in the provided category picture ( ⁇ ). As the made-up questions about the selected Internet site 220 are advanced, each of them is displayed on the screen together with the associated Web page ( ⁇ ). If this research procedure is completed, the researched results are transferred to a homepage of the online research Web site 210 (®). Then, the researched results are stored in the researched result DB 213, analyzed and provided to the research client 230 (®). As a result, the research client 230 pays a commission to the online research Web site 210 (®).
  • Fig. 4 is a flowchart illustrating a procedure performed in response to the research request from the research client in accordance with the present invention.
  • the research client 230 requests the online research Web site 210 to research Web pages of the specific Internet site 220 at step S400.
  • the online research Web site 210 specifies evaluation items about the specific Internet site 220 at step S410.
  • the online research Web site 210 makes up questions related to the specified evaluation items and draws up HTML texts to link the made-up questions respectively to associated Web pages of the specific Internet site 220 at step S420.
  • the online research Web site 210 stores the drawn-up HTML texts in the HTML text DB 212 to provide them on its homepage on a category basis.
  • a source code containing a made-up question to be displayed in the left frame of a picture on the screen is drawn up as follows: ⁇ HTML> ⁇ HEAD> ⁇ TITLE>question ⁇ /title>
  • ⁇ /HTML> contains a php source code for carrying out the function of storing information regarding a research participant's answer to the made-up question in the researched result DB.
  • a source code of a window containing the frame source drawn up in the above 1) and the Internet research Web site is drawn up in the following manner:
  • a Web page is partitioned into two frames, the left frame and right frame.
  • the right frame source is linked to an Internet address of a company providing the online research Web site. Namely, the right frame source is ""http://www.sitedaq.com/"".
  • the left frame source is "http://www.sitedaq.com/"".
  • the defined function OpenEvaluation is the source code of the window drawn up in the above 2).
  • the Web page will be provided as a picture having two split frames.
  • Fig. 5 is a flowchart illustrating a procedure where the Internet user gains access to the online research Web site and gives answers to made-up questions in accordance with the present invention, which procedure is carried out on the assumption that the online research Web site performs the procedure of Fig. 4.
  • the Internet user to participate in research gains access to the online research Web site and logs in as a member of that Web site at step S500. If the Internet user logs in, then the online research Web site provides a category containing the specific Internet site to be researched, to the user. Then, the Internet user selects the provided category by clicking on it at step S510.
  • the Internet user clicks on the specific Web site in the selected category at step S520 then a picture having two frames, the left frame and right frame, is displayed on the screen.
  • the left frame contains each made-up question and the right frame contains a Web page of the specific Internet site associated with each question.
  • the Internet user can check the made-up questions one by one while viewing the associated Web pages of the specific Internet site at step S530.
  • the online research Web site also provides a picture where the user can join the specific Internet site as a member. If the user joins the specific Internet site as a member at step S540, then the online research Web site sends member information to a membership DB of the specific Web site and thus registers the user as a member in the specific Internet site at step S550.
  • the online research Web site stores the member information in its database to utilize it as a benchmark for provision of cyber money or premiums.
  • the Internet user does not want to join the specific Web site as a member, he or she will not click on a join button. If the research procedure is completed, namely, if the Internet user has given answers to all the made-up questions, the entire evaluation information is obtained at step S560.
  • step S570 the Internet user returns to the homepage of the online research Web site at step S580 to repeat the above steps S510 to S570.
  • Fig. 6 is a flowchart illustrating a procedure where the online research Web site processes Web site evaluation information from the Internet user in accordance with the present invention, which procedure follows the storage of the evaluation information obtained in Fig. 5 in the researched result DB of the online research Web site.
  • the resulting evaluation information is automatically sent to a server of the online research Web site at step S600.
  • the sent evaluation information is stored in the research result DB of the online research Web site at step S610, and then analyzed by an analysis specialist and provided to the research client at step S620.
  • the server of the online research Web site may provide professional consulting in response to a request from the research client at step S630.
  • Fig. 7 is a view illustrating an exemplary picture for allowing the Internet user to log in to the online research Web site and select the Web site to be researched in a category window in accordance with the present invention.
  • the Internet user to participate in research can select a specific Internet site 710 among categories provided in a category window 700 only when he or she is authenticated as a member through a log-in procedure. After selecting the specific Internet site 710, the Internet user accesses a research picture and sequentially evaluates a variety of items of the selected Internet site, such as contents, design, utility, etc.
  • Fig. 8 is a view illustrating an exemplary picture for allowing the Internet user to answer a given made-up question in a research window in accordance with the present invention.
  • a made-up question about contents of the Web site to be researched is provided in the left frame 800 of the picture on the screen and a Web page associated with the contents is provided in the right frame 810 of the picture.
  • the Internet user 820 evaluates the contents of the Web site while viewing the Web page provided in the right frame
  • the Internet user 820 may join the specific Web site to be researched, as a member.
  • member information is sent to a membership DB of the specific Web site, and so the user is registered as a member in that Web site.
  • the Internet user may click on an "OPINION WRITE" button 850 to write his or her opinion about the Web page.
  • the Internet user may click on a "PREVIOUS" button 860 or "NEXT” button 870 to again conduct or confirm the previous evaluation. In this case, the entire procedure may be carried out again. If the entire research procedure is completed, then the researched results are automatically stored in the researched result DB of the online research Web site.
  • Fig. 9 is a view illustrating an exemplary picture for allowing the Internet user to move again to the homepage of the online research Web site after completing the entire research procedure, in accordance with the present invention.
  • This picture is provided to each member for more than one object to be researched, such that he or she returns to the homepage of the online research Web site and again repeats the operations related to the above-described exemplary pictures. If a certain member wants to further go into the research procedure, he or she will move to the homepage of the online research Web site by clicking on a "HOME" button 900.
  • Fig. 10 is a view illustrating an example of the evaluation results obtained by analyzing the researched results in accordance with the present invention, which example is based on the distinction of gender.
  • evaluation items and associated satisfaction degrees are shown in detail according to the distinction of gender. It should be noted that this drawing shows only part of the evaluation results. Therefore, in response to a request from the research client, a variety of evaluation items can be set and the evaluation results can be analyzed in various ways according to benchmarks of members to evaluate the items, for example, age, level of education, occupation, etc.
  • the present invention provides a research method for providing a research picture having two split frames, one containing each research item and the other containing a Web page associated with each research item, in a different manner from conventional research methods. Therefore, a research participant can conveniently answer a given made-up question while viewing an associated Web page.

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Abstract

A research method for Internet site evaluation. A research Web site (210) receives and approves a request for research on a specific Web site (220) on the Internet. Then, the research Web site makes up a plurality of questions about the specific Web site, extracts Web pages associated with the made-up questions from the specific Web site and stores the made-up questions and the extracted Web pages in the form of HTML texts. If an Internet user (200) is authenticated as a research member, he or she can participate in research by clicking on each of the HTML texts. If the research procedure is completed, the researched results are stored and then sent to the specific Web site. A category window containing the HTML texts is displayed together with a research homepage such that the Internet user participates in research by clicking on the category window.

Description

RESEARCH METHOD FOR INTERNET SITE EVALUATION
Technical Field
The present invention relates in general to research methods for Internet site evaluation, and more particularly to a research method for Internet site evaluation wherein an Internet user gains access to a research Web site and answers questions made up by the research Web site, while viewing corresponding Web pages of a Web site to be researched, and, if the research procedure is completed, then the researched results are stored in a database of the research Web site without passing through any further steps.
Background Art
With the development of the Internet, Web sites have been created for business and other purposes. Furthermore, the current trend is for the number of Web sites to increase day by day. As a result, the frequency of access by Internet users to Web sites is significantly reduced, such that the Web sites do not achieve their initial objects of accurately conveying information to many Internet users, thereby raising the concern that the Web sites comprise useless bulk on the Internet. Moreover, it is the current reality that Web sites fail to reflect the changing preferences of users who used to frequently access them.
Therefore, Web site operators have gradually leaned on research methods for the purpose of collecting and analyzing opinions of Internet users on Web sites and reflecting the analyzed results in construction of their Web sites. Such research methods have advantages in that they can lower the level of risk in constructing Web sites and can accurately transfer inherent intentions of the Web sites to Internet users by appropriately coping with the various preferences of the Internet users.
In a conventional research method, as shown in Fig. 1, a research participant gains direct access to a Web site to be researched, records answers to made-up questions while visiting Web pages of the Web site corresponding to the made-up questions one by one and then gives the recorded answers, resulting in an inconvenience in research. This inconvenience may result in the research participant giving answers based on his memory of a site that he previously and briefly viewed once. In this case, the researched results are incapable of providing a benchmark for accurate analysis and evaluation of the Web site. Furthermore, with the rapid development of the Internet, a research technology for analysis and evaluation of Internet users' preferences for Web sites becomes an important factor in achieving the intended objects of the Web sites.
Disclosure of the Invention
Therefore, the present invention has been made in view of the above problems, and it is an object of the present invention to provide a research method for Internet site evaluation wherein a picture of each made-up question about an Internet Web site to be researched is displayed on one part of the screen at the same time that a picture of a Web page of the Web site associated with each made- up question is displayed on the other part of the screen, thereby providing fidelity, reliability and convenience in carrying out the research.
It is another object of the present invention to provide a research method for Internet site evaluation wherein a research client's advertisement is exposed on a research picture to an Internet user for a lengthy period of time, thereby maximizing the effectiveness of online media advertisement.
In accordance with one aspect of the present invention, the above and other objects can be accomplished by a provision of a research method for Internet site evaluation, comprising the steps of a) receiving and approving a request for research on a specific Web site on the Internet; b) making up a plurality of questions about the specific Web site; c) extracting Web pages associated with the made-up questions from the specific Web site and storing the made-up questions and the extracted Web pages in the form of HTML texts; d) authenticating an Internet user as a research member and allowing the user to participate in research by clicking on each of the HTML texts containing the made-up questions and the extracted Web pages; and e) storing the researched results if the research procedure is completed and then sending the stored, researched results to the specific Web site. Preferably, the research method may further comprise the step of ϊ) providing any one of predetermined amounts of cyber money, premiums, coupons and points to the Internet user participating in the research.
Preferably, each of the HTML texts may include a program for storing the associated, researched result in a database if the Internet user gives an answer to the associated made-up question.
Preferably, a category window containing the HTML texts may be displayed together with a research homepage such that the Internet user participates in research by clicking on the category window.
In accordance with another aspect of the present invention, there is provided a research method for Internet site evaluation, comprising the steps of a) receiving and approving a request for research on a specific Web site on the Internet; b) making up a plurality of questions about the specific Web site; c) extracting Web pages associated with the made-up questions from the specific Web site and storing the made-up questions and the extracted Web pages in the form of HTML texts; d) authenticating an Internet user as a research member, popping up a specific one of the HTML texts and allowing the user to participate in research by clicking on the popped-up specific HTML text; e) storing the researched results if the research procedure is completed and then sending the stored, researched results to the specific Web site. Preferably, the research method may further comprise the step of f) providing any one of predetermined amounts of cyber money, premiums, coupons and points to the Internet user participating in the research and providing it once more if he or she joins the specific Web site as a member.
Preferably, a research window may be provided to the Internet user at the same time as the specific Web site. Brief Description of the Drawings
The above and other objects, features and other advantages of the present invention will be more clearly understood from the following detailed description taken in conjunction with the accompanying drawings, in which: Fig. 1 is a view illustrating an exemplary picture used for access to a specific site in a conventional research method;
Fig. 2 is a functional block diagram of a network implemented on the Internet in accordance with the present invention;
Fig. 3 is a view illustrating procedures performed among an Internet user, an online research Web site, a research client and an Internet site to be researched, in accordance with the present invention;
Fig. 4 is a flowchart illustrating a procedure performed in response to a research request from the research client in accordance with the present invention; Fig. 5 is a flowchart illustrating a procedure where the Internet user gains access to the online research Web site and gives answers to made-up questions in accordance with the present invention;
Fig. 6 is a flowchart illustrating a procedure where the online research Web site processes Web site evaluation information from the Internet user in accordance with the present invention; Fig. 7 is a view illustrating an exemplary picture for allowing the Internet user to log in to the online research Web site and select the Web site to be researched in a category window in accordance with the present invention;
Fig. 8 is a view illustrating an exemplary picture for allowing the Internet user to answer a given made-up question in a research window in accordance with the present invention;
Fig. 9 is a view illustrating an exemplary picture for allowing the Internet user to move again to a homepage of the online research Web site after completing the entire research procedure, in accordance with the present invention; and
Fig. 10 is a view illustrating an example of the evaluation results obtained by analyzing the researched results in accordance with the present invention, which example is based on the distinction of gender.
Best Mode for Carrying Out the Invention
Fig. 2 is a functional block diagram of a network implemented on the Internet in accordance with the present invention. As seen from this drawing, an Internet user 200 to participate in research can gain access to a Web site of the present invention over the Internet and evaluate Web pages of Internet sites. If a research client 230 requests research on a specific one (hereinafter denoted as 220) of Internet sites 220a-220n, then an online research Web site 210 makes up questions about the specific Internet site 220 and extracts Web pages associated with the made-up questions from the specific Internet site 220. Then, the online research Web site 210 draws up hypertext markup language (HTML) texts linked respectively to the extracted Web pages, each HTML text containing a uniform resource locator (URL) of an associated one of the extracted Web pages and an associated one of the made-up questions. Subsequently, the online research Web site 210 stores the drawn-up HTML texts in an HTML text database (DB) 212. If the Internet user 200 is a member of the online research Web site 210 and gains access thereto, then the Web site 210 authenticates the user 200 on the basis of data stored in a membership DB 211 and permits the user 200 to participate in research. If the research procedure is completed, namely, if the user 200 has given answers to all the made-up questions, the online research Web site 210 automatically stores the researched results in a researched result DB 213.
Fig. 3 is a view illustrating procedures performed among the Internet user, the online research Web site, the research client and the Internet site to be researched, in accordance with the present invention. First, the research client 230 requests the online research Web site 210 to research Web pages of the specific Internet site 220 (Φ). In response to the research request from the research client 230, the online research Web site 210 makes up questions about the specific Internet site 220 and accesses the specific Internet site 220 ((2))- Then, the online research Web site 210 extracts Web pages associated with the made-up questions from the specific Internet site 220, draws up HTML texts linked respectively to the extracted Web pages and stores the drawn-up HTML texts in the HTML text DB 212 on a category basis ((D). The Internet user 200 to participate in research gains access to the online research Web site 210 and logs in as a member of the Web site 210 (©)• Then, the online research Web site 210 provides the Internet user 200 with a category picture containing the specific Internet site 220 to be researched (©). The user 200 selects the specific Internet site 220 to be researched, in the provided category picture (©). As the made-up questions about the selected Internet site 220 are advanced, each of them is displayed on the screen together with the associated Web page (©). If this research procedure is completed, the researched results are transferred to a homepage of the online research Web site 210 (®). Then, the researched results are stored in the researched result DB 213, analyzed and provided to the research client 230 (®). As a result, the research client 230 pays a commission to the online research Web site 210 (®).
Fig. 4 is a flowchart illustrating a procedure performed in response to the research request from the research client in accordance with the present invention. First, the research client 230 requests the online research Web site 210 to research Web pages of the specific Internet site 220 at step S400. In response to the research request from the research client 230, the online research Web site 210 specifies evaluation items about the specific Internet site 220 at step S410. Then, the online research Web site 210 makes up questions related to the specified evaluation items and draws up HTML texts to link the made-up questions respectively to associated Web pages of the specific Internet site 220 at step S420. Subsequently, the online research Web site 210 stores the drawn-up HTML texts in the HTML text DB 212 to provide them on its homepage on a category basis.
A detailed description will hereinafter be given of how to draw up the above-mentioned HTML text and output it to the screen.
1) A source code containing a made-up question to be displayed in the left frame of a picture on the screen is drawn up as follows: <HTML> <HEAD><TITLE>question</title>
</HEAD>
<BODY bgcolor="#ffffff '>
<CENTER> <A href=''http:/ / www.sitedaq.com/ ''target=,'_bank''>sitedaq
(www.sitedaq.com)</a>
<P>
Do you know the above site?
</P> <BR><TABLE border=0>
<TR><TD>
<FORM name="forml" method="post" action="save.php">
<input type="radio" name="answer" value="y">yes
<br> <input type="radio" name="answer" value="n">no
<P>
<input type="submit" value="send">
</FORM></TD></TR>
</TABLE> </P>
<A href="left2.html">Next</A>
</CENTER>
</BODY>
</HTML> The above "save.php" contains a php source code for carrying out the function of storing information regarding a research participant's answer to the made-up question in the researched result DB.
2) A source code of a window containing the frame source drawn up in the above 1) and the Internet research Web site is drawn up in the following manner:
<HTML> <HEAD><TITLE>site evaluation stage
- SITEDAQ.COM</TITLE></HEAD>
<FRAMESET cols="20%,*">
<FRAMESET src="left.html" name="left" target_frame="_self '> <FRAMESET src= "http://www.sitedaq.com/" name="right">
</FRAMESET>
</HTML>
Describing the above 2), a Web page is partitioned into two frames, the left frame and right frame. The right frame source is linked to an Internet address of a company providing the online research Web site. Namely, the right frame source is ""http://www.sitedaq.com/"". Alternatively, the left frame source is
""left.html"" of the HTML text drawn up in the above 1).
3) The HTML text to be linked to the homepage of the online research Web site is drawn up in the following manner. <script language="JavaScript">func tionOpenEvaluationO
{ window. open('frame.html',",'toolbar=no, direatories=no, menubar=no, scrollbars=yes, status=yes, width=800, height=1200}
</script>
<a href="java-script:OpenEvaluation();">site evaluation stage start </a> Describing the above 3), there is used a script language called
"JavaScript". The "OpenEvaluation" is a defined function hyperlinked to "a href="java-script:OpenEvaluation();"". The defined function OpenEvaluation is the source code of the window drawn up in the above 2). Provided with the hyperlinked portion "a href="java-script:OpenEvaluation();"" is clicked on, the Web page will be provided as a picture having two split frames.
It should be noted that the above-described contents show only outlines of source codes actually implemented in the process of designing databases and programs.
Fig. 5 is a flowchart illustrating a procedure where the Internet user gains access to the online research Web site and gives answers to made-up questions in accordance with the present invention, which procedure is carried out on the assumption that the online research Web site performs the procedure of Fig. 4. First, the Internet user to participate in research gains access to the online research Web site and logs in as a member of that Web site at step S500. If the Internet user logs in, then the online research Web site provides a category containing the specific Internet site to be researched, to the user. Then, the Internet user selects the provided category by clicking on it at step S510. If the Internet user clicks on the specific Web site in the selected category at step S520, then a picture having two frames, the left frame and right frame, is displayed on the screen. The left frame contains each made-up question and the right frame contains a Web page of the specific Internet site associated with each question. As a result, the Internet user can check the made-up questions one by one while viewing the associated Web pages of the specific Internet site at step S530. At this time, the online research Web site also provides a picture where the user can join the specific Internet site as a member. If the user joins the specific Internet site as a member at step S540, then the online research Web site sends member information to a membership DB of the specific Web site and thus registers the user as a member in the specific Internet site at step S550. Further, the online research Web site stores the member information in its database to utilize it as a benchmark for provision of cyber money or premiums. Provided that the Internet user does not want to join the specific Web site as a member, he or she will not click on a join button. If the research procedure is completed, namely, if the Internet user has given answers to all the made-up questions, the entire evaluation information is obtained at step S560.
In the case where there are present one or more further Internet sites to be researched, at step S570, the Internet user returns to the homepage of the online research Web site at step S580 to repeat the above steps S510 to S570. However, in the case where there is no further Internet site to be researched, the Internet user clicks on an end button at step S590.
Fig. 6 is a flowchart illustrating a procedure where the online research Web site processes Web site evaluation information from the Internet user in accordance with the present invention, which procedure follows the storage of the evaluation information obtained in Fig. 5 in the researched result DB of the online research Web site.
First, if the research participant has given answers to all the made-up questions in Fig. 5, the resulting evaluation information is automatically sent to a server of the online research Web site at step S600. The sent evaluation information is stored in the research result DB of the online research Web site at step S610, and then analyzed by an analysis specialist and provided to the research client at step S620. In some cases, the server of the online research Web site may provide professional consulting in response to a request from the research client at step S630.
Fig. 7 is a view illustrating an exemplary picture for allowing the Internet user to log in to the online research Web site and select the Web site to be researched in a category window in accordance with the present invention. The Internet user to participate in research can select a specific Internet site 710 among categories provided in a category window 700 only when he or she is authenticated as a member through a log-in procedure. After selecting the specific Internet site 710, the Internet user accesses a research picture and sequentially evaluates a variety of items of the selected Internet site, such as contents, design, utility, etc.
Fig. 8 is a view illustrating an exemplary picture for allowing the Internet user to answer a given made-up question in a research window in accordance with the present invention. In this drawing, for example, a made-up question about contents of the Web site to be researched is provided in the left frame 800 of the picture on the screen and a Web page associated with the contents is provided in the right frame 810 of the picture. As a result, the Internet user 820 evaluates the contents of the Web site while viewing the Web page provided in the right frame
810. For example, if the Internet user 820 thinks that the contents of the Web site are not so very unique, he or she will check a radio button "YES" 830.
Further, the Internet user 820 may join the specific Web site to be researched, as a member. In this case, if the user clicks on a "JOIN" button 840, then member information is sent to a membership DB of the specific Web site, and so the user is registered as a member in that Web site. Also, the Internet user may click on an "OPINION WRITE" button 850 to write his or her opinion about the Web page. Also, the Internet user may click on a "PREVIOUS" button 860 or "NEXT" button 870 to again conduct or confirm the previous evaluation. In this case, the entire procedure may be carried out again. If the entire research procedure is completed, then the researched results are automatically stored in the researched result DB of the online research Web site.
Fig. 9 is a view illustrating an exemplary picture for allowing the Internet user to move again to the homepage of the online research Web site after completing the entire research procedure, in accordance with the present invention. This picture is provided to each member for more than one object to be researched, such that he or she returns to the homepage of the online research Web site and again repeats the operations related to the above-described exemplary pictures. If a certain member wants to further go into the research procedure, he or she will move to the homepage of the online research Web site by clicking on a "HOME" button 900.
Fig. 10 is a view illustrating an example of the evaluation results obtained by analyzing the researched results in accordance with the present invention, which example is based on the distinction of gender. In this drawing, evaluation items and associated satisfaction degrees are shown in detail according to the distinction of gender. It should be noted that this drawing shows only part of the evaluation results. Therefore, in response to a request from the research client, a variety of evaluation items can be set and the evaluation results can be analyzed in various ways according to benchmarks of members to evaluate the items, for example, age, level of education, occupation, etc.
Industrial Applicability
As apparent from the above description, the present invention provides a research method for providing a research picture having two split frames, one containing each research item and the other containing a Web page associated with each research item, in a different manner from conventional research methods. Therefore, a research participant can conveniently answer a given made-up question while viewing an associated Web page.
This convenience ensures that the research participant will reply with higher fidelity and reliability. Furthermore, a research client's advertisement is exposed on the research picture so that it can be conducted simultaneously with site evaluation. This has the effect of easily inviting members to the client's site.
Although the preferred embodiments of the present invention have been disclosed for illustrative purposes, those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims.

Claims

Claims:
1. A research method for Internet site evaluation, comprising the steps of: a) receiving and approving a request for research on a specific Web site on the Internet; b) making up a plurality of questions about said specific Web site; c) extracting Web pages associated with the made-up questions from said specific Web site and storing said made-up questions and the extracted Web pages in the form of HTML texts; d) authenticating an Internet user as a research member and allowing the user to participate in research by clicking on each of said HTML texts containing said made-up questions and the extracted Web pages; and e) storing the researched results if the research procedure is completed and then sending the stored, researched results to said specific Web site.
2. The research method as set forth in Claim 1, further comprising the step of: f) providing any one of predetermined amounts of cyber money, premiums, coupons and points to the Internet user participating in the research.
3. The research method as set forth in Claim 1 , wherein each of said HTML texts includes a program for storing the associated, researched result in a database if the Internet user gives an answer to the associated made-up question.
4. The research method as set forth in Claim 1 , wherein a category window containing said HTML texts is displayed together with a research homepage such that the Internet user participates in research by clicking on said category window.
5. A research method for Internet site evaluation, comprising the steps of: a) receiving and approving a request for research on a specific Web site on the Internet; b) making up a plurality of questions about said specific Web site; c) extracting Web pages associated with the made-up questions from said specific Web site and storing said made-up questions and the extracted Web pages in the form of HTML texts; d) authenticating an Internet user as a research member, popping up a specific one of said HTML texts and allowing the user to participate in research by clicking on the popped-up specific HTML text; e) storing the researched results if the research procedure is completed and then sending the stored, researched results to said specific Web site.
6. The research method as set forth in Claim 5, further comprising the step of: f) providing any one of predetermined amounts of cyber money, premiums, coupons and points to the Internet user participating in the research and providing it once more if he or she joins said specific Web site as a member.
7. The research method as set forth in Claim 5, wherein a research window is provided to the Internet user at the same time as said specific Web site.
PCT/KR2000/000784 2000-04-24 2000-07-19 Research method for internet site evaluation WO2001082208A1 (en)

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KR100456438B1 (en) * 2000-08-16 2004-11-09 휴먼드림 주식회사 Researching Method and Researching System For Interests in Commercial Goods By Using Electronic Catalog Including Interactive 3D Image data
KR20020071261A (en) * 2001-03-05 2002-09-12 이상훈 One Click Survey system on wire or wireless internet
KR20020071304A (en) * 2001-03-06 2002-09-12 박상혁 System and Method for survey using internet
WO2002099688A1 (en) * 2001-06-07 2002-12-12 An Na Choi System for certifying web site and method therefor
KR20030042590A (en) * 2001-11-23 2003-06-02 최안나 Method for checking credibility of web site and system therefor
KR102154287B1 (en) * 2019-09-10 2020-09-09 째깍악어 주식회사 Application and server for managing teachers

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