KR20000072272A - Research method for internet site evaluation - Google Patents

Abstract

PURPOSE: An evaluation survey method with respect to an internet site, a product or a service is provided to display webpage in a side of a screen matched survey item, and increase advertisement effect by exposing advertisement at a long time. CONSTITUTION: An internet user(200) who participates in a survey in an internet network is connected with a web site according to the present invention and evaluates a web page of the internet site. When an evaluation request company(230) requests a survey with respect to the internet sites(220a through 220n), the online survey web site(210) prepares a survey item and extracts the web page matching with the survey item from the internet sites(220a through 220n).

Description

Survey Method for Internet Sites or Products and Services {Research method for internet site evaluation}

Internet site evaluation survey method, more specifically, Internet users access the survey website by viewing the web page of the website to be surveyed and proceeds to answer the questionnaire at the same time to evaluate the survey When the work is done, the evaluation data is stored in the database of the website without any further work.

With the development of the Internet, websites have emerged for business or other purposes. Moreover, the current trend is that the number of websites is increasing day by day. As a result, websites have not been able to deliver information to Internet users at all, contrary to their initial purpose, and the connection rate has dropped significantly, or the Internet has become a huge garbage dump. In addition, even if the website had a high initial connection rate, there was a case where it was insufficient to reflect the change in the perception of the website of people accessing the website in time.

Therefore, the operators who manage the website have relied on the research method to collect and analyze the opinions of the Internet users on the website and reflect it on the overall composition of the website. This method has the advantage of not only reducing the risk level for constructing the website but also properly communicating the original website's intention by appropriately coping with the change in the propensity of Internet users.

According to the conventional research method, as shown in FIG. 1, the research participant has to directly access the website to be researched and keep searching for the webpages corresponding to the survey items one by one and recording the answers. Because of this hassle, I used to respond only by remembering the screen of the webpage I visited once. The generated evaluation information was not enough to be an accurate analysis and evaluation standard for the website. Moreover, with the rapid development of the Internet, research methods for analyzing and evaluating the propensity of internet users to websites are becoming an important factor in achieving the purpose originally intended for websites.

The present invention has been made in view of the above points, and the web page screens of the target websites to be researched on the Internet are placed on one side, and the web page screens that match the survey items are shown to show the sincerity, reliability, and convenience of the research. It aims to provide.

Another object of the present invention is to maximize the effect of online media advertising by exposing the advertisement of the client with the research screen for a long time to the user.

1 is a screen example showing a screen for accessing a corresponding site when evaluating a conventional questionnaire.

2 is a network configuration diagram illustrating a configuration in which the present invention is implemented on the Internet.

FIG. 3 is a process diagram illustrating a procedure performed between an internet user, an online research website providing the present invention, and an evaluation requesting company and an internet site that is an ambassador to evaluate.

Figure 4 is a flow chart showing the process that proceeds as the evaluation requesting research companies.

5 is a flow chart showing a process in which an Internet user accesses an online research website providing the present invention and responds to research.

6 is a flowchart showing a process in which an online research website processes information of a website evaluated by a user.

7 is an example of a screen showing an Internet user logging in to an online research website implementing the present invention and selecting a website to evaluate through a category window.

8 is a screen example showing a screen in which an internet user evaluates a questionnaire of a corresponding item in a research window.

9 is a screen example showing a screen in which an Internet user moves to the homepage of an online research website after completing all research processes.

10 is a screen example showing an analysis result according to gender analysis as an example of analyzing and evaluating an evaluation result of research.

To achieve this goal, an Internet user accesses a website and clicks on the website to be researched provided by the category. If you answer the questionnaire on the divided screen after clicking, the evaluation contents are automatically databased, and the research results are reported to the company that requested the research. The Internet user registers as a member to the website implementing the present invention and logs in with the member ID. The website then categorizes the names of the companies to be researched into the category, and when the name of the website is clicked, the website shows the screen including the questionnaire and the homepage of the website. When a click on an item is shown, a corresponding web page is provided, and each of those web pages is evaluated, and when the evaluation is made, the final data is stored in a database of the website which implements the present invention for analysis. It will be provided to the sponsor and, if desired, expert analysis and consulting services will be provided. Accordingly, the research request company deposits a fee and pays a part of the profits generated to the member as a predetermined cyber money or a product.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

FIG. 2 is a network diagram showing the configuration of the present invention performed on the Internet. An Internet user 200 who wants to participate in research through the Internet network accesses a website providing the present invention and evaluates a web page of the Internet site. Show you Here, when the evaluator 230 requests research for a specific Internet site 220a through 220n, the online research website 210 fills out a questionnaire and displays a web page that matches the questionnaire. 220n), the HTML document is created in association with each other, and stored in the database 212. As the user 200, who is a member of the online research website 210, connects, the member DB 211 proceeds with authentication and allows participation in the research. When the response to the questionnaire ends, the evaluation result is automatically stored in the research evaluation result DB 213.

FIG. 3 is a process diagram illustrating a procedure performed between an internet user, an online research website providing the present invention, an evaluation requesting research firm, and an internet site to be evaluated. First, the evaluation requester 300 requests the online research website 210 to evaluate a web page of a specific Internet site (①). Accordingly, the online research website 210 creates a questionnaire item and accesses the corresponding internet site 220 (②), and links web pages corresponding to each questionnaire item to form an HTML document and stores it in a database for each category. (③). The user 200 to participate in the research accesses the online research website 210 and logs in as a member (④). Accordingly, the online research website 210 provides the user 200 with the category screen including the Internet site to be researched (⑤). On the category screen provided, select the relevant site to be researched (⑥). As the survey items for the selected site are in progress, the web pages corresponding to them are simultaneously displayed on the screen together with the survey items (⑦). When all of these surveys are completed, the survey moves to the homepage of the online research website 210 (⑧). As the questionnaire is completed, the evaluation data is immediately stored in a database and analyzed and provided to the evaluation requesting company 300 (⑨). The sponsor then pays the fee to the online research website (⑩).

Figure 4 is a flow chart showing the process that proceeds as the evaluation requesting research companies. First, the evaluation requesting company requests research for a specific Internet site (step S400). Next, an evaluation item for the corresponding Internet site is designated (step S410), and an HTML document is created by interworking the questionnaire item and the web page of the Internet site based on the evaluation item (step S420). Store it in a database to provide it as a category on the homepage of an online research website.

This section explains how HTML documents are created and displayed on the screen.

1) Write the source code containing the questionnaire displayed in the left frame as follows.

<HTML>

<HEAD> <TITLE> question </ title>

</ HEAD>

<BODY bgcolor = "# ffffff">

<CENTER>

<A href="http://www.sitedaq.com/"target="_bank"> SiteDoc

(www.sitedaq.com) </a>

<P>

Did you know the site?

</ P>

<BR> <TABLE border = 0>

<TR> <TD>

<FORM name = "form1" method = "post" action = "save.php">

<input type = "radio" name = "answer" value = "y"> Yes

<br>

<input type = "radio" name = "answer" value = "n"> No

<P>

<input type = "submit" value = "Send">

</ FORM> </ TD> </ TR>

</ TABLE>

</ P>

<A href="left2.thml"> Next </A>

</ CENTER>

</ BODY>

</ HTML>

The above "save.php" contains the php source code that performs the function of saving research participants' information in a database.

2) Write the source code of the window including the frame source created in 1) and the Internet Research website as follows.

<HTML>

<HEAD> <TITLE> Site Evaluation Team-SITEDAQ.COM </ TITLE> </ HEAD>

<FRAMESET cols = "20%, *">

<FRAMESET src = "left.html" name = "left" target_frame = "_ self">

<FRAMESET src = "http://www.sitedaq.com/" name = "right">

</ FRAMESET>

</ HTML>

In the above, the webpage is divided into two frames, and on the right, the source is connected to the Internet address of the company that provides the online research website. That is, the left frame source is "" http://www.sitedaq.com/ "". In contrast, the left frame uses the HTML document &quot; left.html "

3) Write an HTML document that links to the homepage of the online research website as follows.

<script language = "JavaScript"> functionOpenEvaluation ()

{window.open ('frame.html', ", 'toolbar = no, direatories = no, menubar = no,

scrollbars = yes, status = yes, width = 800, height = 1200}

</ script>

<a href="java-script:OpenEvalution();"> Start site evaluation </a>

To illustrate this, the scripting language used here uses a language called JavaScript, and OpenEvaluation is a defined function that is defined in "a href =" java-script: OpenEvalution (); "" Hyperlinked. That is, the defined function open label refers to the source code of the window created in 2) above. If the hyperlinked part "a href =" java-script: OpenEvalution (); "" is clicked, the web page is displayed as a screen having two divided frames.

What has been described above is only an overview of the source code actually implemented by database design and program design work.

FIG. 5 is a flowchart showing a process of an Internet user accessing an online research website providing the present invention and answering research. The above-described process is performed by accessing the website configured in FIG. The Internet user who will participate in the research accesses the online research website and logs in as a member (step S500). When the user logs in, the Internet site to be researched is provided as a category, so the user clicks and selects the corresponding category (step S510). If the website is clicked in this category (step S520), the screen appears in two frames. Here, the left frame shows the questionnaire and the right frame shows the web page of the Internet site corresponding to the questionnaire to the user. Accordingly, the user checks the questionnaire one by one (step S530). Here, a screen for joining as a member of the corresponding site is provided. Accordingly, when registering as a member (step S540), the member information is transmitted to the member DB of the corresponding website, and the member is registered as a member of the corresponding website. It is stored in the database of the website and becomes the calculation basis for cyber money or prizes (step S550). If you do not want to be a member of the site, do not click the button indicating membership. When evaluation of the questionnaire is completed, one evaluation information is completed (step S560).

If there is more than one Internet site to be evaluated (step S570), go to the homepage of the online research website, select a category again and repeat steps S510 to S570. Otherwise, if there is only one Internet site to be evaluated, it is enough to click the end button to end it (step S590).

FIG. 6 is a flowchart illustrating a process of processing information of a website evaluated by a user by an online research website. The evaluation information completed in FIG. 5 is stored in a database of an online research website.

First, when the survey participant finishes in response to the survey in FIG. 5, the evaluated information is automatically transmitted to the server of the online research website (step S600). The evaluation information thus transmitted is stored in a database (step S610), and analysis of the evaluation information is carried out by a professional analyst from the stored database (step S620), and the analysis information is provided to the evaluation requesting company that has requested the research (step S620). ). In some cases, professional consulting may be provided at the request of the research client (step S630).

7 is an example of a screen showing an Internet user logging in to an online research website implementing the present invention and selecting a website to evaluate through a category window. At this stage, members who want to participate in research should select the relevant Internet site 710 from the category provided by the category window 700 and log in to the survey screen. Evaluation is carried out sequentially according to the items.

8 is a screen example showing a screen in which an internet user evaluates a questionnaire of a corresponding item in a research window. In FIG. 7, for example, when a questionnaire about the content of the website to be evaluated is presented in the left frame 800 of the screen, a screen corresponding to the evaluation of the content of the website is displayed in the right frame 810. ) Is a reference to the output screen, for example, if the content is not very originality is checked by checking the radio button of "yes" (830).

In addition, you can sign up as a member of the corresponding site. If the user clicks the "Sign Up" button 840, the member information is transmitted to the member DB of the corresponding website and registered as a member of the corresponding website. In addition, the user may write his / her opinion on the web page by clicking the “Comment” button 850. And if you want to reevaluate or re-evaluate the previous evaluation, you can click the "Back" button 860 or the "Forward" button 870 to resume the whole process. When this process is completed, the assessments made in the previous steps are automatically stored in the database of the online research website.

9 is a screen example showing a screen in which an Internet user moves to the homepage of an online research website after completing all research processes. The screen shown in FIG. 10 is provided to the members to return to the homepage of the online research website and repeat the previously described screen examples when there is more than one object to be researched. If members want to do more research, they can go to the homepage by clicking the "Home" button (900).

10 is a screen example showing an analysis result according to gender analysis as an example of analyzing and evaluating an evaluation result of research. In other words, the evaluation items and their satisfaction scores are shown in detail by gender. This screen shows a part according to the evaluation result, and the evaluation result can be interpreted in various ways according to various items and criteria of members to be evaluated, such as age, education, and occupation, according to the request of the research client.

Although the present invention has been described in detail using the preferred embodiments, the scope of the present invention is not limited to the specific embodiments, and should be interpreted by the appended claims. In addition, those of ordinary skill in the art should understand that many modifications and variations are possible without departing from the scope of the present invention.

Unlike conventional research on the Internet, a screen is composed of two frames divided into an item to be researched and a corresponding web page, and the screen is moved to a related screen for each survey item, thereby providing convenience to research participants.

This convenience has the effect of making the sincerity and reliability of the response relatively accurate.

In addition, by posting the site on the research screen, it is possible to attract members easily by conducting the company's evaluation analysis and advertisement through the advertiser site.

Claims (6)

In the method of providing research on the Internet, A first step in which an operator of an online research website links survey items related to web pages of an internet site to be researched in a HyperText Markup Language (HTML) document; A second step of including, in the HTML document, a program that serves to store evaluation information, which is completed as the user's response to the questionnaire is completed, in a database; A third step of storing the HTML document including source code for positioning the survey item in a left frame of the user's display screen in a database by a server of the online research website; As the user logs in to the online research website and selects the Internet website, the server sends the HTML document stored in the database to the user; A fifth step of transmitting to the user web pages of the Internet site linked to the questionnaire item as the user selects the questionnaire items posted in a research window by the transmitted HTML document; And A sixth step of the server evaluating the entered setting items and storing the evaluation information in a database as the user completes filling out the questionnaire items posted in the research window; Internet site evaluation survey method comprising the. The method of claim 1, Seventh step of paying a predetermined cyber money or giveaway to the user who participated in the research Internet site evaluation survey method characterized in that it further comprises. The method of claim 1, The fourth step is a method for evaluating the Internet site survey, characterized in that to send the category window containing the HTML document and the home page of the server to the user at the same time. The method of claim 1, The fifth step is to provide the user with a research window and a web page of the Internet site at the same time, the Internet site evaluation survey method. The method of claim 1, The fourth step is the Internet site evaluation survey method, characterized in that the server receives and updates the member information of the user as the user subscribes as a member of the Internet site. The method of claim 5, Internet site evaluation survey method, characterized in that to pay the additional cyber money or giveaway in accordance with the membership of the Internet site in addition to a predetermined cyber money to the user participating in the research.