WO2001052092A8 - Barter-based placement for search engine - Google Patents

Barter-based placement for search engine

Info

Publication number
WO2001052092A8
WO2001052092A8 PCT/US2001/001252 US0101252W WO0152092A8 WO 2001052092 A8 WO2001052092 A8 WO 2001052092A8 US 0101252 W US0101252 W US 0101252W WO 0152092 A8 WO0152092 A8 WO 0152092A8
Authority
WO
WIPO (PCT)
Prior art keywords
search engine
advertisement
barter
advertiser
advertising
Prior art date
Application number
PCT/US2001/001252
Other languages
French (fr)
Other versions
WO2001052092A2 (en
Inventor
Lance Laifer
Original Assignee
Rocketlinks Inc
Lance Laifer
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Rocketlinks Inc, Lance Laifer filed Critical Rocketlinks Inc
Priority to AU2001229470A priority Critical patent/AU2001229470A1/en
Publication of WO2001052092A2 publication Critical patent/WO2001052092A2/en
Publication of WO2001052092A8 publication Critical patent/WO2001052092A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

L'invention concerne un moteur de recherche fournissant à des annonceurs des possibilités supplémentaires d'augmenter leur visibilité auprès de bases consommateur pertinentes. Un aspect de la présente invention consiste à fournir un système de troc publicitaire par passage d'une annonce, dans lequel l'annonceur offre une quantité de biens et/ou de services en échange du passage d'une annonce publicitaire. Le fournisseur de moteur de recherche évalue la quantité de biens et/ou de services, puis l'annonceur accepte ou refuse cette évaluation. S'il accepte, l'annonceur reçoit un solde équivalent à l'évaluation pour le passage de son annonce publicitaire sur le moteur de recherche. Un autre aspect de l'invention consiste à fournir plusieurs résultats de recherche générés automatiquement sur la page d'accueil du moteur de recherche. Les annonceurs peuvent ainsi faire une offre pour le passage d'une annonce publicitaire lors des recherches automatiques, soit sur une base au comptant soit sur une base de troc publicitaire.The invention relates to a search engine providing advertisers with additional possibilities to increase their visibility with relevant consumer databases. One aspect of the present invention is to provide a system of barter advertising by passing an advertisement, in which the advertiser offers a quantity of goods and / or services in exchange for passing an advertisement. The search engine supplier evaluates the quantity of goods and / or services, then the advertiser accepts or refuses this evaluation. If he accepts, the advertiser receives a balance equivalent to the evaluation for the passage of his advertisement on the search engine. Another aspect of the invention consists in providing several search results automatically generated on the home page of the search engine. Advertisers can thus make an offer for the passage of an advertisement during automatic searches, either on a cash basis or on an advertising barter basis.

PCT/US2001/001252 2000-01-14 2001-01-16 Barter-based placement for search engine WO2001052092A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001229470A AU2001229470A1 (en) 2000-01-14 2001-01-16 Barter-based placement for search engine

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US48262200A 2000-01-14 2000-01-14
US09/482,622 2000-01-14

Publications (2)

Publication Number Publication Date
WO2001052092A2 WO2001052092A2 (en) 2001-07-19
WO2001052092A8 true WO2001052092A8 (en) 2002-03-07

Family

ID=23916774

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/001252 WO2001052092A2 (en) 2000-01-14 2001-01-16 Barter-based placement for search engine

Country Status (2)

Country Link
AU (1) AU2001229470A1 (en)
WO (1) WO2001052092A2 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7835943B2 (en) 1999-05-28 2010-11-16 Yahoo! Inc. System and method for providing place and price protection in a search result list generated by a computer network search engine
US6826572B2 (en) 2001-11-13 2004-11-30 Overture Services, Inc. System and method allowing advertisers to manage search listings in a pay for placement search system using grouping

Also Published As

Publication number Publication date
WO2001052092A2 (en) 2001-07-19
AU2001229470A1 (en) 2001-07-24

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