WO2001052092A2 - Barter-based placement for search engine - Google Patents
Barter-based placement for search engine Download PDFInfo
- Publication number
- WO2001052092A2 WO2001052092A2 PCT/US2001/001252 US0101252W WO0152092A2 WO 2001052092 A2 WO2001052092 A2 WO 2001052092A2 US 0101252 W US0101252 W US 0101252W WO 0152092 A2 WO0152092 A2 WO 0152092A2
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertiser
- search engine
- search
- web site
- services
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Definitions
- the present invention relates generally to search engines used in networks
- search engines that allow advertisers an opportunity to increase the likelihood that someone conducting a search with a
- search engine will visit the advertiser's Web site. Basically, the invention
- a mapping component scans a Web site over a network
- index in which a memory stores an index having a plurality of index entries.
- Each of the index entries corresponds to a respective one of a plurality of terms
- processor searches the stored index to identify the location identifiers of at least
- the processor also specifies the two index entries which correspond to terms of interest.
- the processor also specifies the two index entries which correspond to terms of interest.
- a “search engine” is a tool that lets a consumer explore data bases
- directories are usually prepared by search engine employees who spend their days
- Some search engines carry other
- search engines often offer more than just results of searches. Most want to be thought of as the visitor's
- Search engines are designed to make it as easy as possible for the visitor to
- search engine from the full text of Web pages collected automatically by spider or
- Stepbeck in the author field to produce a list of books by title. If information is sought about the author, "Steinbeck” can be entered into a subject field.
- An object of the present invention is to provide an improved method of
- Another object of the present invention is to provide a barter-based
- Still another object of the present invention is to provide a barter- for-
- the advertiser accepts or rejects
- Figure 1 is a block diagram of a typical distributed database for storing
- multimedia information and being capable of searching with a search engine
- Figure 2 is a printout of the home page of a search engine according to a
- Figure 3 is a printout of the second half of the home page of Figure 2;
- Figure 4 is the first half of a page generated by the search engine of the
- Figure 5 is the second page of the page shown in Figure 4.
- Figure 6 is a page of the search engine showing the results of a search for
- Figure 7 is a flow chart showing the steps undertaken by an advertiser to
- the present invention can be implemented in any conventional network
- distributed computer system 10 includes client or purchaser computers 12
- the network is connected to merchant server computers 14 through a network 16.
- the network is
- 16 can use Internet communications protocols to allow the customers to
- the customer computers 12 can be personal computers (PCs),
- Each customer computer typically includes one or more processors, memories,
- the servers of the merchants can be similarly configured
- the server may include multiple computers connected by a separate private network.
- the network 16 may be the Internet, which is hundreds
- the Web sites of the merchants can do so by accessing information records stored
- the records of information can be in the form of Web pages, which can
- the purchasers can execute Web browser programs such as
- browser programs allow the users to enter addresses of specific Web pages to be
- the address of a Web page is specified as a Universal
- program can provide access to other pages or records by clicking on hyperlinks to
- a search engine 18 can be accessed by the purchasers.
- the search engine includes means for parsing the pages, means for indexing the parsed pages, means for searching the index, and means for presenting
- the search engine 18 can be configured as one or more
- processors memories, disk storage devices, and network interfaces which are all
- the ALPHA microprocessors are connected via high speed communications buses.
- the ALPHA microprocessors are connected via high speed communications buses.
- search engine can use any other type having sufficient processing power
- search engine can be run on the computer storing the database.
- the search engine can include an automated Web browser, a parsing
- an indexing module a query module, index stream readers, an index and
- a maintenance module all of which can be of conventional design.
- the requests include URLs.
- the merchant sites return to the requests.
- the browser can locate pages by following
- a search engine facilitates advertising
- the search engine of the present invention can correspond structurally
- the home page 20 includes a variety of features including a "Today's
- headlines are placed in a ranking based on what the merchant is willing to pay per
- the highest placement has the highest per hit cost, which is paid by the
- the Best Clicks section is $0.69 per click.
- the merchant pays the per click rate, and the customer visiting the
- Web site may purchase goods or services from the merchant. The more hits the
- the second highest placement is at $0.68 per hit.
- the search engine of the present invention also includes a "top clicks"
- the right-hand side of the home page includes a "featured sponsors"
- section 26 (also spanning both pages). This section is broken down into different areas of interest, including "Money,” “Gifts,” “Internet,” “Shopping,” “Business,”
- headlines are placed or ranked according to an amount the merchants are willing
- topical descriptors change periodically, as will be described more fully below.
- headlines Examples of headlines under Games include “Free Poetry Contest - $58,000 in prizes,” showing a per hit cost to the advertiser of $0.30. Just as in the
- advertisers pay to place their advertisements in the Featured Search categories; the advertisers willing to pay the highest are placed in
- one aspect of the invention is the automatic Featured Search feature, whereby just by visiting the search engine home page, the consumer is
- Another aspect is that multiple search results are displayed on the home
- One optional feature is that at time intervals of, for example, fifteen
- the Featured Search categories can be changed so that a frequent visitor to the search engine will have a variety of items to view at different times.
- word window 32 including "Business,” “Computers,” “Education,”
- the top “Best Click” for business is “Fierce.com” at $0.20 per click.
- search result page 36 is generated.
- the search results are placed according to the
- the highest bid for "Australia Millennium Gallery Of Prints
- the search engine is programmed to allow a merchant or advertiser to
- the element of the subscription process is for the advertiser to enter its URL.
- the advertiser lists a search term which is relevant to
- the advertiser submits a bid on a
- per hit basis e.g., $0.25.
- the advertiser may elect to add an additional search term.
- the search engine Instead of having to completely re-fill the information provided, the search engine
- a bid for the second term is
- the advertiser can elect to
- the first is a conventional one in which the
- advertiser submits a method of payment at block 52, such as a credit card. Afterwards, the advertiser selects a dollar amount (or other currency) to establish
- the search engine proprietor approves or rejects the transaction, for example, by accepting or rejecting a check, or by verifying with a credit card company that a charge can be
- an account balance is established at block 58.
- account balance is debited on a per click basis by the amount of the bid.
- Another novel feature of the present search engine is that the advertiser
- an advertiser may submit an automobile
- the advertiser may at that time
- the search engine proprietor may reject the goods or
- the next step in the process is for the proprietor to evaluate the goods or
- the evaluation is made to correspond to a dollar amount, or
- the search engine proprietor may evaluate
- the advertiser can re-submit the goods or
- account balance is established at block 70. As in the case of the cash transaction,
- the account is debited by the per click bid amount, each time the advertiser's Web
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
Abstract
Description
Claims
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
AU2001229470A AU2001229470A1 (en) | 2000-01-14 | 2001-01-16 | Barter-based placement for search engine |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US48262200A | 2000-01-14 | 2000-01-14 | |
US09/482,622 | 2000-01-14 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2001052092A2 true WO2001052092A2 (en) | 2001-07-19 |
WO2001052092A8 WO2001052092A8 (en) | 2002-03-07 |
Family
ID=23916774
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2001/001252 WO2001052092A2 (en) | 2000-01-14 | 2001-01-16 | Barter-based placement for search engine |
Country Status (2)
Country | Link |
---|---|
AU (1) | AU2001229470A1 (en) |
WO (1) | WO2001052092A2 (en) |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7698315B2 (en) | 2001-11-13 | 2010-04-13 | Yahoo! Inc. | System and method allowing advertisers to manage search listings in a pay for placement search system using grouping |
US7835943B2 (en) | 1999-05-28 | 2010-11-16 | Yahoo! Inc. | System and method for providing place and price protection in a search result list generated by a computer network search engine |
-
2001
- 2001-01-16 AU AU2001229470A patent/AU2001229470A1/en not_active Abandoned
- 2001-01-16 WO PCT/US2001/001252 patent/WO2001052092A2/en active Application Filing
Non-Patent Citations (1)
Title |
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No Search * |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7835943B2 (en) | 1999-05-28 | 2010-11-16 | Yahoo! Inc. | System and method for providing place and price protection in a search result list generated by a computer network search engine |
US7698315B2 (en) | 2001-11-13 | 2010-04-13 | Yahoo! Inc. | System and method allowing advertisers to manage search listings in a pay for placement search system using grouping |
Also Published As
Publication number | Publication date |
---|---|
AU2001229470A1 (en) | 2001-07-24 |
WO2001052092A8 (en) | 2002-03-07 |
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