WO2000057333A8 - A method of realtime allocation of ad space on a web page based on a bidding protocol - Google Patents

A method of realtime allocation of ad space on a web page based on a bidding protocol

Info

Publication number
WO2000057333A8
WO2000057333A8 PCT/US2000/007749 US0007749W WO0057333A8 WO 2000057333 A8 WO2000057333 A8 WO 2000057333A8 US 0007749 W US0007749 W US 0007749W WO 0057333 A8 WO0057333 A8 WO 0057333A8
Authority
WO
WIPO (PCT)
Prior art keywords
offer
space
agents
web page
user
Prior art date
Application number
PCT/US2000/007749
Other languages
French (fr)
Other versions
WO2000057333A2 (en
Inventor
Denison W Bollay
Original Assignee
Experclick Inc
Denison W Bollay
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Experclick Inc, Denison W Bollay filed Critical Experclick Inc
Priority to AU37705/00A priority Critical patent/AU3770500A/en
Publication of WO2000057333A2 publication Critical patent/WO2000057333A2/en
Publication of WO2000057333A8 publication Critical patent/WO2000057333A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

L'invention a trait à un procédé d'attribution d'un espace de page Web. Des informations concernant un utilisateur qui a généralement accès à une page Web sont fournies à un certain nombre d'agents de l'offre. On reçoit pour un espace des prix de l'offre des agents de l'offre pendant un intervalle de temps suivant l'identification de l'utilisateur et l'attribution de l'espace. On attribue celui-ci en fonction d'une relation établie des prix de l'offre reçus des agents de l'offre. L'espace peut être un encart publicitaire (ad) ou une liste de résultats de recherche. Un des agents de l'offre peut être un agent utilisateur représentant l'utilisateur. On peut attribuer l'encart publicitaire en fonction du prix de l'offre le plus élevé, ou selon un ordre de classement en fonction des prix de l'offre. Le procédé s'applique à un centre commercial électronique ou à un engin de recherche, dans lequel cas les résultats de recherche peuvent être classés selon un ordre de classement en fonction des prix de l'offre reçus des agents de l'offre pendant l'intervalle de temps.A method of allocating web page space is provided. Information about a user who generally has access to a web page is provided to a number of offering agents. Offer agents receive offer prices for a space for a period of time following the identification of the user and the allocation of space. This is allocated on the basis of an established relation of the offer prices received from the offer agents. The space can be an advertising insert (ad) or a list of search results. One of the agents of the offer can be a user agent representing the user. The advertising insert can be allocated according to the highest offer price, or according to a ranking order according to the offer price. The method applies to an electronic shopping mall or a search engine, in which case the search results can be classified according to a ranking order according to the prices of the offer received from the agents of the offer during the time interval.

PCT/US2000/007749 1999-03-23 2000-03-22 A method of realtime allocation of ad space on a web page based on a bidding protocol WO2000057333A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU37705/00A AU3770500A (en) 1999-03-23 2000-03-22 A method of realtime allocation of ad space on a web page based on a bidding protocol

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US27498499A 1999-03-23 1999-03-23
US09/274,984 1999-03-23

Publications (2)

Publication Number Publication Date
WO2000057333A2 WO2000057333A2 (en) 2000-09-28
WO2000057333A8 true WO2000057333A8 (en) 2001-07-12

Family

ID=23050412

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/007749 WO2000057333A2 (en) 1999-03-23 2000-03-22 A method of realtime allocation of ad space on a web page based on a bidding protocol

Country Status (2)

Country Link
AU (1) AU3770500A (en)
WO (1) WO2000057333A2 (en)

Families Citing this family (18)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9477665B2 (en) 1999-05-05 2016-10-25 Virtual Creative Artists, LLC Revenue-generating electronic multi-media exchange and process of operating same
US6269361B1 (en) 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US7835943B2 (en) * 1999-05-28 2010-11-16 Yahoo! Inc. System and method for providing place and price protection in a search result list generated by a computer network search engine
US8332302B1 (en) 2000-04-28 2012-12-11 Galahad Entertainment, Llc Method and apparatus for auctioning items
CA2924940A1 (en) 2000-07-05 2002-01-10 Paid Search Engine Tools, L.L.C. Paid search engine bid management
JP2003036219A (en) * 2001-07-25 2003-02-07 Sony Corp Contents distribution system, apparatus, method and program for managing contents reservation, and storage medium for contents reservation management program
US6826572B2 (en) * 2001-11-13 2004-11-30 Overture Services, Inc. System and method allowing advertisers to manage search listings in a pay for placement search system using grouping
US20030101126A1 (en) * 2001-11-13 2003-05-29 Cheung Dominic Dough-Ming Position bidding in a pay for placement database search system
US7693830B2 (en) 2005-08-10 2010-04-06 Google Inc. Programmable search engine
US7792698B1 (en) 2002-11-08 2010-09-07 Google, Inc. Automated price maintenance for use with a system in which advertisements are rendered with relative preferences
US7716199B2 (en) 2005-08-10 2010-05-11 Google Inc. Aggregating context data for programmable search engines
US7743045B2 (en) 2005-08-10 2010-06-22 Google Inc. Detecting spam related and biased contexts for programmable search engines
AU2005100915B4 (en) * 2005-06-22 2006-03-09 Eaa Ip Pty Ltd Method and system for buying and selling distressed advertising
US8706547B2 (en) * 2008-08-29 2014-04-22 Google Inc. Dynamic pricing for content presentations
US8566166B1 (en) 2010-01-25 2013-10-22 Pricegrabber.Com, Inc. Rule-based bidding platform
US11386454B1 (en) 2014-08-29 2022-07-12 Cpl Assets, Llc Systems, methods, and devices for optimizing advertisement placement
US10672027B1 (en) 2015-03-10 2020-06-02 Cpl Assets, Llc Systems, methods, and devices for determining predicted enrollment rate and imputed revenue for inquiries associated with online advertisements
CN109255515A (en) * 2018-07-24 2019-01-22 武汉空心科技有限公司 A kind of task exploitation cloud platform based on page metering and unit time distribution

Also Published As

Publication number Publication date
AU3770500A (en) 2000-10-09
WO2000057333A2 (en) 2000-09-28

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