WO2000057333A8 - A method of realtime allocation of ad space on a web page based on a bidding protocol - Google Patents

A method of realtime allocation of ad space on a web page based on a bidding protocol

Info

Publication number
WO2000057333A8
WO2000057333A8 PCT/US2000/007749 US0007749W WO0057333A8 WO 2000057333 A8 WO2000057333 A8 WO 2000057333A8 US 0007749 W US0007749 W US 0007749W WO 0057333 A8 WO0057333 A8 WO 0057333A8
Authority
WO
Grant status
Application
Patent type
Prior art keywords
based
realtime
allocation
protocol
ad
Prior art date
Application number
PCT/US2000/007749
Other languages
French (fr)
Other versions
WO2000057333A2 (en )
Inventor
Denison W Bollay
Original Assignee
Denison W Bollay
Experclick Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

L'invention a trait à un procédé d'attribution d'un espace de page Web. The invention relates to a method of assigning a space web page. Des informations concernant un utilisateur qui a généralement accès à une page Web sont fournies à un certain nombre d'agents de l'offre. Information about a user who typically access a Web page provided to a number of supply agents. On reçoit pour un espace des prix de l'offre des agents de l'offre pendant un intervalle de temps suivant l'identification de l'utilisateur et l'attribution de l'espace. Is received to a space of the bid price of the agents offer during a time interval following the identification of the user and the space allocation. On attribue celui-ci en fonction d'une relation établie des prix de l'offre reçus des agents de l'offre. it is attributed based on an established relationship of the bid price received from supply agents. L'espace peut être un encart publicitaire (ad) ou une liste de résultats de recherche. The space can be an advertisement (ad) or a search results list. Un des agents de l'offre peut être un agent utilisateur représentant l'utilisateur. One of supply agents can be a user agent representing the user. On peut attribuer l'encart publicitaire en fonction du prix de l'offre le plus élevé, ou selon un ordre de classement en fonction des prix de l'offre. You can assign the flyer according to the price of the highest bid, or as a rank order based on the offer price. Le procédé s'applique à un centre commercial électronique ou à un engin de recherche, dans lequel cas les résultats de recherche peuvent être classés selon un ordre de classement en fonction des prix de l'offre reçus des agents de l'offre pendant l'intervalle de temps. The method applies to an electronic mall or a search engine, in which case the search results can be classified according to a ranking order according to the bid price received from supply agents during time interval.
PCT/US2000/007749 1999-03-23 2000-03-22 A method of realtime allocation of ad space on a web page based on a bidding protocol WO2000057333A8 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US27498499 true 1999-03-23 1999-03-23
US09/274,984 1999-03-23

Publications (2)

Publication Number Publication Date
WO2000057333A2 true WO2000057333A2 (en) 2000-09-28
WO2000057333A8 true true WO2000057333A8 (en) 2001-07-12

Family

ID=23050412

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/007749 WO2000057333A8 (en) 1999-03-23 2000-03-22 A method of realtime allocation of ad space on a web page based on a bidding protocol

Country Status (1)

Country Link
WO (1) WO2000057333A8 (en)

Families Citing this family (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9477665B2 (en) 1999-05-05 2016-10-25 Virtual Creative Artists, LLC Revenue-generating electronic multi-media exchange and process of operating same
US7835943B2 (en) * 1999-05-28 2010-11-16 Yahoo! Inc. System and method for providing place and price protection in a search result list generated by a computer network search engine
US6269361B1 (en) 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US8332302B1 (en) 2000-04-28 2012-12-11 Galahad Entertainment, Llc Method and apparatus for auctioning items
CA2415167C (en) 2000-07-05 2017-03-21 Paid Search Engine Tools, L.L.C. Paid search engine bid management
JP2003036219A (en) * 2001-07-25 2003-02-07 Sony Corp Contents distribution system, apparatus, method and program for managing contents reservation, and storage medium for contents reservation management program
US20030101126A1 (en) * 2001-11-13 2003-05-29 Cheung Dominic Dough-Ming Position bidding in a pay for placement database search system
US6826572B2 (en) * 2001-11-13 2004-11-30 Overture Services, Inc. System and method allowing advertisers to manage search listings in a pay for placement search system using grouping
US7844493B1 (en) 2002-11-08 2010-11-30 Google, Inc. Automated price maintenance for use with a system in which advertisements are rendered with relative preference based on performance information and price information
WO2006135981A1 (en) * 2005-06-22 2006-12-28 Christina Tutone Methods and systems for offering and selling advertising
US7743045B2 (en) 2005-08-10 2010-06-22 Google Inc. Detecting spam related and biased contexts for programmable search engines
US7716199B2 (en) 2005-08-10 2010-05-11 Google Inc. Aggregating context data for programmable search engines
US7693830B2 (en) 2005-08-10 2010-04-06 Google Inc. Programmable search engine
US8706547B2 (en) 2008-08-29 2014-04-22 Google Inc. Dynamic pricing for content presentations
US8566166B1 (en) 2010-01-25 2013-10-22 Pricegrabber.Com, Inc. Rule-based bidding platform

Also Published As

Publication number Publication date Type
WO2000057333A2 (en) 2000-09-28 application

Similar Documents

Publication Publication Date Title
Lemley The modern Lanham Act and the death of common sense
Crawford A new positioning typology
US20030088467A1 (en) Method and apparatus for promoting website usage
Incorvaia et al. Hymenoptera stings in conscripts
DE29706863U1 (en) Lance for descaling of steel or the like.
US20020188550A1 (en) Method for marketing demographic-directed printed media
FR2773702B1 (en) Compression device for haemostasis of an organ such as the liver
Antil Couponing as a promotional tool: Consumers do benefit
DE29512856U1 (en) Retainer for sale items
Zhang et al. Chinese online consumers' responses to web-based data collection efforts: A comparison with American online consumers
JPH057260A (en) Telephone information system
DE29719504U1 (en) Template for the coating of fingernails and toenails
DE29506637U1 (en) An apparatus for separating oil and grease from the metal surface treatment cleaning baths, in particular for parts of aluminum or of the aluminum surface treatment
Reibstein House of brands vs branded houses
Morgan et al. Marketing library and information services in the'90s
Schellinck Effect of time on a marketing strategy
DE29712638U1 (en) sales display
KR200297184Y1 (en) Discount coupons or cut the ads Business Card
KR200219133Y1 (en) transparency soap having an advertising paper
Jevons et al. Capturing regional benefits from science and technology: the question of regional appropriability
DE9416461U1 (en) Apparatus for resetting of service advertisements in motor vehicles
DE69600905T2 (en) System and method for distributing information and advertising
DE29501358U1 (en) Transport and sales pipe
DE29607782U1 (en) Presentation and sale of jurisdiction for consumer electronics
DE9117108U1 (en) Service switch for recording, booking and / or settlement of goods, licenses and the like

Legal Events

Date Code Title Description
AL Designated countries for regional patents

Kind code of ref document: A2

Designated state(s): GH GM KE LS MW SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

AK Designated states

Kind code of ref document: A2

Designated state(s): AE AG AL AM AT AU AZ BA BB BG BR BY CA CH CN CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG US UZ VN YU ZA ZW

121 Ep: the epo has been informed by wipo that ep was designated in this application
DFPE Request for preliminary examination filed prior to expiration of 19th month from priority date (pct application filed before 20040101)
D17 Declaration under article 17(2)a
AK Designated states

Kind code of ref document: C1

Designated state(s): AE AG AL AM AT AU AZ BA BB BG BR BY CA CH CN CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG US UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: C1

Designated state(s): GH GM KE LS MW SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

REG Reference to national code

Ref country code: DE

Ref legal event code: 8642

122 Ep: pct app. not ent. europ. phase
NENP Non-entry into the national phase in:

Ref country code: JP