WO2001050722A2

WO2001050722A2 - Service platform for interactive message traffic

Info

Publication number: WO2001050722A2
Application number: PCT/NL2001/000003
Authority: WO
Inventors: Arnoud Bruins Jan Van Houten
Original assignee: Madch Innovations B.V.
Priority date: 2000-01-05
Filing date: 2001-01-04
Publication date: 2001-07-12
Also published as: AU3247001A; NL1014018C2; WO2001050722A3

Abstract

The invention relates to a service platform for interactive message traffic, suitable for coupling with a telecommunication network. The telecommunication network with which the service platform is coupled during use, is selected from the group formed by a regular telephone network, a mobile telephone network, and Internet. The service platform comprises a database that can be fed and consulted by users of the telecommunication network. The service platform comprises a routing organ for maintaining message traffic between at least one user and the service platform, and among the users.

Description

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remain particularly low, is characterized in that the message traffic consists of SMS messages.

In another embodiment of the service platform according to the invention, the same is comprised of an operation mode, characterized in that if the searching user replicates only the number of the selected advertisement, the routing organ will send a call message to the advertizing user who originally sent the selected number- identified advertisement, adding a number identifying this call message, and in that if the advertizing user replicates this call number, the routing organ will implement a voice connection between the advertizing user and the searching user. They are then able to optionally conduct their business verbally. The invention will now be explained in more detail with reference to a non-limiting exemplary embodiment of the service platform according to the invention, without thereby limiting the scope of protection provided by the appended claims . The example is elucidated with reference to the drawing which in figure 1 illustrates the service platform that may be coupled with a telecommunication network; and in figure 2, schematically illustrates the process of the message traffic.

With reference first to figure 1, the service platform according to the invention is shown inside the dotted line frame at the left side of the figure. In the right-hand part of the figure the interface with a cell phone system and with Internet is shown, as well as some terminals via which the users are able to communicate with the service platform. The service platform includes an application server comprising, for example, users' profiles and an administrative data base, indicated by reference number 1. Reference number 2 indicates a data base that comprises an advertisement file. The service platform further comprises a software routing organ and a searcher and comparator, whose functions will be o o o Φ CQ o <-!* S3 υ - 4-J - 1 Cn S3 rd ^•H 43 CO

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of approximately five a time. After that, the user may continue to ask the server for more results.

To avoid the users being "annoyed" by undesirables, the service platform has functionality that prevents this. Communication among parties will only be possible if both consent. A user is able to place an advertisement (optionally followed by a personal profile and a preference profile) . A searching person may be matched by the service platform on the basis of corre- sponding mutual criteria and subsequently receive this advertisement . Instead of being able to make direct contact, the searching person first has to send a reaction via SMS to the advertiser. The advertiser can evaluate this reaction and has the option of asking for additional information about this person (for example: profile information, a photograph or a speech fragment) . If the advertiser is in agreement, contact between the two parties may take place.

The service platform according to the invention provides the possibility of a universal searching and finding system to allow users of this system to come into contact with each other via mobile terminals such as cell phones, with the objective of optimally matching demand and supply. All this may be carried out in real-time, which is an overriding advantage over the known systems for matching demand and supply. The service platform according to the invention comprises a plurality of servers functioning on the basis of dedicated software. The servers are interconnected, as explained above, with a local area network based on the Internet protocol, and are coupled with the mobile network of a mobile operator and with the World Wide Web. The service platform according to the invention can receive from and send SMS messages to users. Users give a search command or offer something via an SMS message that may be freely interpreted. The service platform according to the invention stores all these messages in its data base. The platform further comprises a searcher and comparator for carrying out search commands in the advertisement file that is part of the data base. The best matches can then be directly fed back to the searching user. The use of mobile cell phones provides advantages that traditional systems do not have. These may be characterized by a few key words such as speed, interactivity, location-independence, available any time and anywhere, and economic in use. It is remarkable and extraordinary that these aspects become accessible simply by using standard available equipment. If the users are using cell phones, the service platform may use the standard functionality provided by said cell phones for sending and receiving SMS text messages.

With reference to figure 2, the working of the service platform is further elucidated for the situation in which a service platform receives commands and advertisements from users in the form of an SMS message. The user sends these to a special abbreviated number, for example 144, so that the mobile operator sees that this SMS is to be delivered at the service platform. Person A having mobile telephone number #A sends a message to the service platform #144. If the user starts the SMS with the word "ad", the service platform identifies the text that follows as advertisement (that is to say, something is being offered) . The number #144 is identified as being intended for the service platform and will be re-routed to service 144. A (billing) record will be filed (a new billing file is created every day) comprising the following data: date and time (JJJJ-MM-DD UU:MM:SS) sender (#A) recipient (#144) service (144) length of message (20) message (Ad < text of advertisement>) . Service 144 will first translate the SMS text into a match profile (the choice of language will be made based on the international dialling code or by the preference indicated by person A) . The SMS text is stored in the database and a binary representation of the profile is stored in the match database. In case the profile is completely ambiguous, a suitable message is returned via the SMS server, for example: send (#144, #A, "it was not possible to process your advertisement text") . Storing advertisement:

The service platform system stores the advertisements in its database and stores the number of the sender (for each SMS message received the number of the sender is available) , such as to allow him to be contacted later, when there is a match.

Placing search command:

If no command is identified, the service platform's default option is search command. The text in the SMS is used as searching criteria.

Sending advertisements after search command: After a search command, the searcher and comparator of the service platform selects the best matches from the database and sends these back to the searching user (the number of this "searcher" has been stored) . Each advertisement is sent under a different number - the service platform system remembers which numbers pertain to which sent advertisements.

Contacting advertiser: If matches are available, a searcher receives a small number (at most 5) matching advertisements in the form of an SMS message within one minute. The user reads these and has subsequently two possibilities for contacting the advertiser: calling or sending an SMS message.

1) Contacting via SMS:

The searcher types an SMS message as reply to the desired advertisement and sends this back to the number under which he received the same. (On being sent to the searcher, each advertisement has been allocated a different number. The mobile operator identifies this number as falling into a number range allocated specifically to the service platform and consequently sends the same through to that platform. The platform identifies this as a reply to an advertisement sent earlier because the number falls into the special number range (that is to say it is not an abbreviated number (such as 144) ) . The number of the sender of this incoming SMS is also known. The service platform searches with reference to the sender's number and the special number, which is the advertiser's number. The service platform subsequently puts the reply text through to this advertiser. To send the SMS message, yet another special number is used (and stored) , in order to in turn allow the service platform to implement the reply thereto. 2) Contacting by calling: By pressing the "call" button on the cell phone while in the respective SMS, the corresponding special number is called. The operator identifies that this number lies in the range reserved for the service platform and sends a "connect" request to the service platform. Based on the number of the caller and the called special number, the service platform will disclose the number of the advertiser.

Claims

1. A service platform for interactive message traffic, suitable for coupling with a telecommunication network, characterized in that the telecommunication network with which the service platform is coupled during use, is selected from the group formed by a regular telephone network, a mobile telephone network, and Internet, in that the service platform comprises a database that can be fed and consulted by users of the telecommunication network, and in that the service platform comprises a routing organ for maintaining message traffic between at least one user and the service platform, and among the users .

2. A service platform according to claim 1, characterized in that the routing organ comprises a register for storing data relating to received and sent messages .

3. A service platform according to claim 1 or 2 , characterized in that the routing organ stores data relating to each message in a register, allocating an identifying number to the respective message.

4. A service platform according to claims 1 and 3, characterized in that the message traffic between the at least one user and the service platform, and among the users takes place by means of complementing every message that is part of the message traffic departing from the service platform, with the number that identifies the respective message.

5. A service platform according to claim 4, all users being identified by means of mutually differing user numbers, characterized in that the number identifying each message sent by the service platform is generated by the routing organ, and is different to all user numbers.

6. A service platform according to one of the preceding claims, characterized in that the database SH Φ CQ 3