WO2007068986A2 - Device and procedure for managing short lived and free created content for value added telecomunication services - Google Patents

Abstract

Device and a procedure for managing short-lived and free created content for value added telecommunication services enables effective, fast and cheap publishing and searching of different, mostly short-lived, free created content with the help of innovative interaction of mobile users and the device itself and offers the possibility of more dynamic and more active content creation and retrieval. The device accepts, recognizes, processes, checks, frames, stores, searches and distributes published ads. The device is primarily orientated to the communication with the help of SMS/MMS messages. The device supports communication that is being held on WAP, WEB and E-mail. Besides that, more experienced users have the possibility of downloading client application on their mobile phones and do the advanced publishing/searching of the content.

Description

DEVICE AND PROCEDURE FOR MANAGING SHORT LIVED AND FREE CREATED

CONTENT FOR VALUE ADDED TELECOMUNICATION SERVICES DESCRIPTION OF INVENTION Technical Fields Device and a procedure for managing short lived and free created content for value added telecommunication services according to International patent classification falls under these technical fields:

H04L 29/06 - Communication management; processing communication characterized by protocol, H04L 12/16 - Device which provides special services for sub-systems,

H04M 3/42 - Systems which provides special services for subscribed users,

G06F 17/22 - Manipulating or writing down in codes, e.g. row of alphanumerical signs,

G06F 17/24 - Editing, e.g. input/erasing.

Technical Problem Great deal of today's services that are based on information and communication technologies

(ICT) is based upon traditional content providers linked with service providers and telecommunication operators.

Despite the fact that the number of services increases by the day, we can say that the dynamics is unsatisfying. Additionally, implemented services are characterized by initially weak market response, much more modest than estimated. There are many technical and market reasons for that. First of all application providers struggle to find simple applications for real, practical cases.

Most of the applications require end user to have computer literacy, which is not always the case.

It is especially difficult to match computer literacy of the end user and his/her real practical need for that kind of communication. Furthermore, content providers are frequently characterized by the lack of computer literacy, business ignorance and lack of enthusiasm for changes, which leads to irregular content refreshment, or even complete absence of content.

On the other hand the fast growth of Internet and mobile communications-including textual communication is obvious. In both cases the carriers of that growth are young population and computer literate population. That population is usually spread throughout the community. Since the problem of computer literacy is greater than mobile communication literacy, which is understandable, and given the fact that the number of mobile users is also greater, the conclusion is that mobile users should be in the focus of this device.

This brings us to a conclusion that ICT applications and services are aimed at the wrong market, and taking the wrong direction for users growth, by attempting to increase their computer literacy and skills of those in possession of certain content. That approach does not yield results quickly. In fact the problem is reversed - it is necessary to offer applications with less requirements for computer literacy of the end user, but with a solution for one of his/her practical problems. One of the key problems is information with a short life span, especially the ones that expire in the matter of days or hours. How to publish that information and reach it in time? That can be very important when the end user is on the long move e.g. holydays etc. Additional problem in the content creation is when potential source is not concentrated, but dispersed through the entire territory and community since it is based on individual content providers. The main principal of the device and a procedure for managing short lived and free created content for value added telecommunication services is turning that approach based on the above technical and market issues.

Main goal of this device is to enable the publishing of short lived content by enabling individual users to freely create text and search content of present interest by freely creating requests anywhere and anytime through the use of SMS/MMS massages. The intention is to create a device which will enable users of the mobile network to simultaneously become content providers and content consumers, by enabling them to publish and browse that kind of information quickly, simply and cheaply. The focus is on individual users with individual content, instead of concentrated content as in the advertising companies, although those companies can be the device users. The device offers great improvement in the content creation, content publishing and content browsing/retrieving by the use of in time delivered SMS/MMS messages. This is particularly aimed at the small, individual users, publishing short lived content, i.e. content with limited duration, and the customers on the move (nomads). The device also has the option to publish the content over the Internet. The technical problem that is being resolved is enabling the simple input e.g. writing the content by the freely creating SMS/MMS messages or E-mail, sending them, receiving them by the device, editing them, analyzing, classifying, systematization, and saving the above content in the main database- publishing content, making it available for browsing, and delivering and preparing for the end users by the device which is the subject of the invention, and that functions in the certain particular way in the telecommunication system. Background Art

The device and a procedure for managing short lived and freely created content for value added telecommunication services is primarily based on the potential of mobile networks that include mobile devices/phones, short text massages (SMS- Short Massage Service) and/or multimedia massages (MMS - Multimedia Message Service), WAP (Wireless Access Protocol). The device also includes Internet technologies such as Web interfaces and electronic mail (E-mail). It is a highly developed and dynamic area. The device fits in completely in the trend growth of the mentioned area. The device is innovating bond of technical accomplishments, new functionalities and its solutions in a way which, according to the author's knowledge, no one has done before.

There were attempts of use the above mentioned technologies in creating various content management systems such as WOO 150722 and WO 2004021666. However these solutions have many drawbacks.

- Most of those systems, such as AU2004100952, imply that the end user, in case he/she wants to publish certain content, or browse certain content, has to be familiar with the syntax using the key words and their possible combinations. It is unrealistic to expect that the user, who uses that service from time to time, will at a given moment be familiar with the rules and way of use. That would require the distribution of manuals for use to all potential end users, which can pose a problem. - There were attempts of publishing free text as in the case of WO02061643, but such cases resulted in flaws caused by mistakes in writing (typing mismatch). Content usually would not find a way to potential content consumers, due to its vagueness.

In order to cover the above mentioned faults, certain authors attempt solution which includes the use of client application for publishing or retrieving content as in case of CA20042463071. Basic flaw of this solution is great technical requirements on mobile devices that have the capability of local saving and operating client applications. Those devices are usually more costly which narrows down the group of potential users of such service/system. Another flaw of this approach is necessity of downloading and installing that application on a mobile device. The potential user must have advanced knowledge of handling the above mentioned sophisticated terminals, which again leads to narrowing the base of potential service users.

- Autoimmunization of business processes regarding content refreshing and updating often leads to the conclusion that the content itself often gets out of author's control. The extensive simplification of the content publishing process sometimes causes the user to publish certain content which is in the end unsatisfactory, so he/she needs to fetch it back from the database in order to modify it, which in the end complicates and ads cost to the system.

- Problem that arises with this publishing system is often connected with uncontrolled growth of database, which in time becomes clogged with content out of date. - Some authors, such as in case of WO9415428, base their system for managing ads on voice massages. This can cause the problem with matching the offer and demand of users speaking different languages. Disclosure the Essence of the Invention The device and a procedure for managing short lived and freely created content for value added telecommunication services is a constitution consisting of 10 modules interconnected with Business Communication Interfaces Sl and Signaling Communication Interfaces S2, and Central Database Bl, connected with the device through Database Access Interface S3. Related device modules are as follows: Business Logic Module Ml; Event Routing Module M2, Location Module M3; User Profile Management Module M4; Communication Module M5; Intelligent Text Analyzer Module M6; Billing Module M7; Administartion Module M8; Database Management Module M9; Ad manager Module MlO.

In order to accomplish its intended function the device assumes particular position in the existing telecommunication network, that is, it connects with specific elements of mobile network and Internet network. The mobile network elements are: SMS Center Tl, MMS Center T3, Gateway Mobile Location Centre T4, Profile Repository T5. Element of the Internet network is SMTP (Simple Mail Transfer Protocol) Electronic Mail Server T2.

The device can also be connected with existing content sources located in the Third Party Databases B2, using Database Access Interface S3. The device and procedure for managing short lived and freely created content for value added telecommunication services enables all users of mobile network to simultaneously become providers and/or users of the content which is of their high importance.

The end users appear in the form of content publishers in a way that they send their freely created content to the device primarily through SMS/MMS massages, and also through Internet, using the web application/interface and E-mail. The main idea if the device is shown on the picture 1.

Most of the existing solutions based on the use of SMS and MMS requires knowledge of keyword syntax during publishing or browsing content. The device for managing short lived and freely created content for value added telecommunication services does not require the user to be familiar with the syntax. Publishing and browsing content is done by free input of text. The device has the capability to recognize the text, and to structure it in formal shape appropriate for publishing and saving in database.

Problems linked to handling free text is usually related to consequences caused by the errors when writing such content. The device has the capability to recognize and correct misspelled words due to typos during text input, which is common during use of mobile terminals without the classic keyboard; instead the characters are input by pressing the same alphanumerical key more than once. The device is capable of analyzing, factoring and adjusting the received free content. In order for user not to lose the control of the content when it is being published, which is often the case when processes of publishing are over automated and simplified, e.g. publishing in one step, the device gives the user the additional control and insurance against publishing incorrect information. The device will edit and lecture the received free content and send it back to the user-the author, in formatted form in order to confirm it. After the user has confirmed the content, it is published in formal form.

The device also has the capability to reject the received content if it is aggressive or unsuitable for publishing. The device has the mechanism of recognition inappropriate content, both in text and picture, and such content is rejected. By doing so, the responsibility for content lies on the source of the content, which is on its author, while content control stays in the hands of content provider.

Certain solutions are related to the use of different client applications/systems in order to avoid the problems regarding handling the free text. The consequence is transferring the part of the "work" on the client's side -the user's side. That leads to great technical requirements on the mobile terminals, and requirements regarding the capability of handling such terminals. The device and a procedure for managing short lived and freely created content for value added telecommunication services has minimal technical requirements on mobile terminals. All that is required is a GSM devices phase 2 which has the capability of sending SMS massages. Requirements regarding skill of handling mobile terminals are also minimal. The user needs to know how to send a SMS massage. So we are dealing with centralized device where complete logic and processing is on the device part, while user and his/her equipment e.g. mobile phone, are free of all additional requirements and influence of device functioning. Besides analysis, the device enables classification and systematization if the content, in order to ease and speed up content browsing/retrieving on the behalf of the end users - content consumers. The content is saved in the central database which is a part of the device.

Very common problem with existing solutions is uncontrolled growth of the database. The device and a procedure for managing short lived and freely created content for value added telecommunication services database is characterized by fluctuating content, and its short life time. The content is valid for a certain time period, which also determines the price of its publishing. This leads to the fact that the content is not unnecessary piling up in a database and after expiration it is erased. In that way database stays current and the user can be sure that the information found is always valid and current.

The process of browsing the desired content is based on the same principal. Content consumer sends SMS/MMS massage with a list of requirements in a simplistic manner to the device, e.g. free text. The device analyzes the request, creates edited request on the behalf of the user, and sends it back to the user in a formatted form for a confirmation. The point of editing the users request is speeding up the search in a way that it is prepared for an efficient retrieval of the adequate information, and avoiding large amount of inadequate offers. In that way the user gets only a few adequate offers.

The device is realized by interconnected modules with related functionalities shown on the picture 3, and explained in an invention usage process.

The characteristics of the device and a procedure for managing short lived and freely created content for value added telecommunication services are: • The device is primarily oriented towards individual users spread across the whole community, and users on the move-nomads.

• AU mobile users are potential device users through free text creation.

• Information/content can be input into device through mobile terminal which supports SMS/MMS communication. • Liformation/content can be input into device through web interface.

• Information/content can be input into device by connecting on outside third party data sources- outside databases using "pull" (data on demand) or "push" (automatic data forwarding) technology .

• The user can simultaneously take a roll of both providers and consumers of the content. • Device enables two way communications since the user can publish the content, send inquiries for wanted information/content which he/she will receive on the display of mobile terminal in a form of SMS/MMS massage.

• The device has a function to simultaneously transmit information to multiple destinations.

• The device has a function to automatically analyze, control and adjust content. • The device arranges and language-edits accepted contents and after that sends it back to the user for the confirmation.

• The device has possibility to rebound the contents which is unsuitable or inappropriate for the announcement. (the text or the picture). • Author of content has the responsibility for contents, and the service provider has the control of this content.

• The basic characteristic of the device is automation of process of content creation and search and it includes the analysis, classification and systematization of content. • The device will offer the user efficient examination and reach information beside the avoiding saltier information which does not answer user's criteria. User gets 3-5 most adequate offers.

• The device owns functionalities about advertising but also functionalities about location.

• The service has possibility to be based on the service one or the more operators. • The mobile operator can take the role of the service provider.

Descriptions of Drawings

Figure 1. presents the idea of the device for managing short lived and free created content for value added telecommunication services.

Figure 2. presents the position of the device for managing short lived and free created content for value added telecommunication services within the telecommunication network.

Figure 3. presents the architecture of the device for managing short lived and free created content for value added telecommunication services.

Figure 4. presents the procedure of the analysis of accepted message sent by the user.

Figure 5. presents the content publishing procedure. Figure 6. presents the content search and retrieval procedure.

Figure 7. presents the basic content search procedure.

Figure 8. presents the procedure of the retrieval of the next N results of already existing user session.

Figure 9. presents the procedure of the retrieval of the details of the specific content. Figure 10. presents the procedure of the parameters set up and starting of the device.

Embodiment of the Invention

The device and a procedure for managing short lived and freely created content for value added telecommunication services assumes particular position in the existing telecommunication network as shown in Figure 2. The device is connected from the one side to the mobile telecommunication network and from the other side to the Internet. For the purpose of sending and receiving messages thus supporting content creation and delivery, device can be connected to the mobile network in the following ways: through the GSM/GPRS (Global System for Mobile Communications / General Packet

Radio Service) modem, through the ISG (Internet Service Gateway) over TCP/IP (Transmission Control Protocol / Internet Protocol) protocol using ParlayX interface, or directly over Frame

Relay using SMPP/MM7 (Short Message Pear to Pear) protocol for connecting to SMS Center and/or MMS Center.

Device can use services of GMLC (Gateway Mobile Location Centre) in order to obtain information regarding mobile end user location using LIF/MLP (Location Interoperability Forum

/ Mobile Location Protocol) protocol. Depending on the information about end user profile and capabilities of end user mobile equipment received from the CC/PP (Composite

Capability/Preference Profiles) profile repository using CC/PP protocol, device is capable to adapt content for the certain user and the specific terminal. That can be SMS message, MMS message or WML (Wireless Markup Language) content for WAP (Wireless Application

Protocol) users. In that way adaptation of the content for optimal display on different equipment is achieved. Equipment can be mobile phones, hand-held devices, laptop or desktop computers, etc.

Besides the SMS/MMS messages end users have the ability to create and publish/retrieve content by using downloadable client application which provides user-friendly interface, and also by using web interface over the Internet or E-mail including multimedia attachments.

The device enables access to the information stored within third party databases. This functionality provides openness of the device for the content stored at the third parties.

The usual administrative functionality includes statistic gathering, module function test generation, module/device diagnostics, device restart, remote device upgrade, etc. Device administrator communicates with the device components by using Web interface.

Device provides mechanisms for monitoring network traffic statistics which means monitoring of the end users device usage which enables internal independent billing system.

According the invention, device architecture is shown on Figure 3. Shown architecture provides component/module distribution, scalability, configurability, extendable business logic and the ability to connect with the mobile telecommunication network infrastructure by using standardized protocols.

Device consists of the following modules:

Ml - Business Logic Module M2 - Event Routing Module

M3 - Location Module

M4 - User Profile Management Module

M5 - Communication Module

M6 - Intelligent Text Analyzer Module M7 - Billing Module M8 - Administration Module M9 - Database Management Module MlO - Ad Manager Module Besides above mentioned modules, device consists of central database: Bl - Central Database

Device can be connected to third party information sources: B2 - Third Party Database

Modules are interconnected by using following interfaces: Sl - Business Communication Interface

52 — Signaling Communication Interface

53 — Database Access Interface

Device is connected with the following elements of the telecommunication network:

Tl - SMS Centre T2 - SMTP E-mail Server

T3 - MMS Centre

T4 - Gateway Mobile Location Centre

T5 - Profile Repository - CC/PP Server

Device is connected with the telecommunication network elements by using following interfaces:

54 - SMPP Interface for connecting Communication Module M5 with SMS Centre Tl

55 - SMTP Interface for connecting Communication Module M5 with SMTP E-mail Server T2 S 6 - MM7 Interface for connecting Communication Module M5 with MMS Centre T3

S7 - LIF/MLP Interface for connecting Location Module M3 with Gateway Mobile Location Centre T4

S 8 - CC/PP Interface for connecting User Profile Management Module M4 with Profile Repository T5

Detailed device architecture description: Business Logic Module Ml Business Logic Module Ml provides the business logic that takes care of establishing, creating and maintaining sessions that implies signaling and data communication towards system end users. Module communicates with the rest of the system through two interfaces: Business Communication Interface and Signaling Interface by exchanging the events described with XML (Extensible Markup Language) documents. Module also ensures business processes execution needed to accomplish certain process activities. Business processes are defined by XML documents which contain description of the states and activities that constitute specific business process. Module is functioning as dynamic state machine that is configured by reading business process definitions. Event Routing Module M2

Event Routing Module M2 is responsible for routing signaling and business messages between device modules. In order to achieve loose-coupling between modules, publish-subscribe mechanism is used. Modules are subscribing for the certain business and signaling messages. Event Routing Module provides connection between device modules in a way that destination module subscribes for the certain event type (specified in the form of the XML document), and Event Router pass that event to all modules subscribed to that event.

Location Module M3

Location Module M3 provides location determination of the mobile network user. Module receives a request for the location. If the location request contains the element (provided by the user) which defines desired location, device response is formed of data related to the location defined by the user, retrieved from the system database. If the request for location does not contain desired location parameter, connection to the Gateway Mobile Location Center is established. Upon user authorization of the request (for his/her location), geographical coordinates are retrieved and device response is formed matching the data from the location database and device database in order to provide data related to the present user location. For example apartments for rent in the round of 5 km of the current user location, or marketing messages announcing sales in the city block area where user is currently located.

User Profile Management Module M4 User Profile Management Module M4 is providing other modules with the following information on a user: language, capabilities of user terminal, field of interest, history of the device usage. In order to obtain the information on the capabilities of users' terminal, the module communicates with the CC/PP Profile Repository via CC/PP protocol. User's language can be obtained from the CC/PP Profile Repository or can be determined from the user's MSISDN (Mobile Station International ISDN Number). Device usage history includes data on all particular transactions that a user conducts within the device such as publishing the content, searching, changing the tariff model, deleting the content, etc. put in chronological order. Communication Module M5

The Communication Module M5 provides the access towards mobile networks. The purpose of the module is to send and receive various types of messages such as SMS, MMS and E- mail to/from mobile phones or some other user terminals. The architecture of the Communication Module is expandable and multilayered and consists of specialized protocol submodules that communicate with the SMS and MMS Centre and SMTP E-mail server via TCP/IP protocol stack, using the corresponding application protocols. In case of communication with the SMS Centre, SMPP protocol is used; in case of communication with the MMS Centre, MM7 protocol is used; in case of communication with the SMTP E-mail server, SMTP protocol is used. New protocol submodules can be easily added due to easily expandable (plug-in) architecture. Protocol submodules are adjusting the received messages to the form needed for processing. Intelligent Text Analyser Module M6

The purpose of the Intelligent Text Analyser Module M6 is recognizing and transforming a user's request, written in free-text formulations, into formal request comprehensible to other device's components/modules. This module is receiving message text from the communication module, analysing it and transforming into the formal form and forwarding to Business Logic Module. Free-text formulations can be analysed according to the following logic: what needs to be done - command, what it refers to - category, under which conditions - parameters, where — location and who - user's identification. For example: "I am renting a two-bed room with air- conditioning in Dubrovnik, Smith family."

The device recognizes words regardless of the word order and small mistakes in writing. Text recognition and categorization is multilingual. The module consists of the following submodels:

• Recognizing command and categorization • Recognizing command parameters

• Recognizing location

• Recognizing user's identifier.

Intelligent text analysis fundamentally recognizes patterns - words grouped by their meaning under terms. Based on the predefined patterns, terms and relations among terms, the module transforms the free-text formulations into a formal request. The module uses ternary tree as a data structure for faster finding reasons in a free-text formulations.

Billing Module M7

Billing Module M7 assures the logics for various billing models that depend on the following conditions: ^■ Message type - SMS₅ MMS₅ E-mail, Web,

^■ User type - subscriber, unsubscribed person,

^■ Content category - for example apartments, rooms, etc.

^■ Billing model - charging after a message is received (MT - Mobile Terminated); charging after a request is sent (MO - Mobile Originated).

^■ Duration of publishing content - for example 10 days.

The module is using hypercube i.e. multidimensional field consisting of five dimensions as a structure of data needed for defining billing model.

Administration Module M8 The administration that includes management, supervision and configuration of the device is assured by utilizing the Administration Module M8 for administration. The functionalities of the Administration Module: a) Configuration:

• Database - access, backup/recovery • The device's components distribution - the device configuration

• Multilingual issues

• SMS templates

• Parameters for the free-text formulations analysis

• Location Module parameters and Users Profile Module parameters • Business logic - categories within the device, activities permitted to be performed on certain categories ... b) Management:

• Starting/stopping the device

• Operations relating to users and content: pause/deleting advertisements/content, banning certain users. c) Supervision:

1. Modules condition and capacity load

2. Internal events log that includes information on the device's work

3. List of users and content. Database Management Module M9

Database Management Module M9 assures access to a third party database. The main purpose of this module is to synchronize the data relating to the local database with the data from a third party database. In addition, this module assures direct access for the data stored in the third party databases to the business logic nucleus, thus providing for openness and transferability of the device, as well its integration with the third party services that are already in operation. This module is configured based on the third party database architecture and the content stored and archived within it. The configuration is conducted through graphic interface that assures simple definition of synchronization parameters and supervision of data transition. Ad Manager Module MlO

Ad Manager Module MlO is performing all operations defined in a device relating to a particular advertisement. The operations relating to an advertisement are the following:

^■ adding a new advertisement

^■ checking needed attributes ^■ deleting an advertisement

^■ searching advertisement o by attributes of a certain category o by end-user and advertisement status

^■ changing advertisement status (paused, active) ^■ changing attributes and their values

^■ retrieving a list of N advertisements (that match to user session).

Operations connected to an advertisement are divided into 5 logic units. The module is subscribed for each unit to responding type of event and after processing it sends the matching type of response to that event. Central Database Bl

The Central Database Bl contains the complete content in its formal form classified by certain categories and belonging attributes. The Central Database Bl also contains information on device user, i.e. their type and field of interest. The Database includes locally stored data on users' profiles and users' terminal capabilities. In addition to the mentioned data, this database also includes information relating to the billing system: information on received/sent messages from/to end users, message types, and information on type, kind and duration of content, based on which it is possible to charge for device usage. Third Party Database B2

It is also possible to connect the device with a Third Party Database B2. Third party databases include the content that needs to be synchronized with the Central Database Bl namely type of data stored in the central database Bl, in order to make this content, offered by a third party, ready to be offered to device users. System Interfaces:

There are two types of interfaces used for communication among modules: ■ Business Communication Interface Sl, realized as a single interface implemented by all device modules. Business Communication Interface Sl is used for the flow of data relating to system functioning, that is for exchange of events - bearers of information needed for realization of business processes forming the service. Using this interface, modules exchange data by events according to the publish-subscribe mechanism.

■ Signalling Communication Interface S2, realized as a single interface implemented by all device modules. Signalization Communication Interface S2 serves for exchanging messages important for regular system functioning, that is for checking the regularity of work of particular modules, condition of particular module, and setting communication parameters of particular module. All signalization events are received and processed by the M8 and communications is performed through the encrypted TCP channel. There is also the third type of interface:

^■ Database Access Interface S3 serves for communication of system modules with the Central Database Bl, and for the device communication with the Third Party Database B2. In order to make possible for a device to perform its functionality it is necessary to connect it with the following elements of telecommunications network by specifically determined interfaces as follows:

^■ The device uses SMS Centre Tl for the purpose of receiving/sending content and requests using SMS messages. The connection to the SMS Centre Tl is established by the Communication Module M5 using SMPP Interface S4. The communication is performed by

SMPP protocol.

^■ The device uses SMTP Server of the Electronic mail T2 for the purpose of receiving/sending content and requests using E-mail messages. The connection to the SMTP server T2 is established by the Communication Module M5 using SMTP Interface S5. The communication is performed by SMTP protocol.

^■ The device uses MMS Centre T3 for the purpose of receiving/sending content and requests using MMS messages. Communication module M5 establishes the connection to MMS Centre T3 using MM7 Interface S6. The communication is performed by MM7 protocol.

^■ The device uses Gateway Mobile Location Centre T4 for the purpose of obtaining information on current location of mobile users. The connection to the Gateway Mobile

Location Centre T4 is establishes by a Location Module M3 using LIF7MLP Interface S7. The communication is conducted by the LIF/MLP protocol.

^■ The device uses the Profile Repository T5 for the purpose of obtaining mobile users profile and information on users terminal capabilities. The connection to the Profile Repository T5 is established by the User Profile Management Module M4 using CC/PP Interface S8. The communication is performed by CC/PP protocol.

Performance and functionality of the device are shown on Figures 4 - 10 and described by the procedure of the analysis of content received by end users, procedure of content publishing, procedure of content searching, and procedure of setting up the parameters and starting the device. The procedure of basic search, procedure of retrieving next N results of already existing user session, and the procedure of receiving details of particular content are a part of searching procedure and retrieving content as shown on Figure 6. Description of the procedure of analyzing the received message from user as shown on Figure 4:

The device for managing short-lived and free text formulations for telecommunications value added services is receiving content sent from the user by free text formulations. The role of the Communication Module M5 is receiving the content from various sources. The content can be sent by a SMS and received by the Communication Module M5 from the SMS Centre Tl, or MMS and received by the module M5 from the MMS Centre T3, or Internet - E-mail and received by the Communication Module M5 from the SMTP E-mail Server T2 or the Internet - via Web application. The received content is forwarded to Business Logic Module Ml for processing by the Event Routing Module M2. The Communication Module M5 using M2, depending on whether there is reference user profile or not, is sending the request for receiving user profile to the module for User Profile Management Module M4 or sending the received content for the analysis to the Intelligent Text Analyzer Module M6. In case there is no reference user profile, a request for receiving it is sent to the User Profile Management Module M4. In the case there is user profile present in the Central Database Bl it is being received and forwarded for processing to the Business Logic Module Ml via M2, and in case there isn't, a new user profile is created for that user and stored in the Central Database Bl and forwarded via M2 to Business Logic Module Ml for processing. The Business Logic Module Ml stores user profile into reference data.

Once a user profile is received from the reference data, it is being sent together with the content of the received message to the Intelligent Text Analyser Module M6 via M2 for analysis. In case the analysis was not successful, this means that the content is not comprehensible or that it is unsuitable/offensive. In case the content is not comprehensible, instructions how to use a device are going to be sent to user. In case the content is unsuitable, it is going to be rejected and the device administrator is going to receive the message on the foregoing event. In case the content analysis was successful, the content is going to be sent for processing to the Business Logic Module Ml via M2. The Business Logic Module Ml is analysing whether it has received the command and if it has, what type of command. The command can stand for either to publish or to search particular content. The methods of publishing and searching content are explained in detail in enclosure. The description of the procedure of publishing content as shown on Figure 5:

This is the example of the case when publishing of the content is connected to user's location. The Location Module M3 via M2 obtains the request to receive a user's location. In case a user has explicitly stated his/her location in the sent message i.e. in the content in the form of free text formulations, the location is going to be recognized and extracted from the message text. In case a user has not stated his/her location, the device is going to try to find it out by establishing the connection with the Gateway Mobile Location Centre T4. In case it is not possible to determine location by the mentioned procedures, notification is sent to a user to send his/her location in text form. Once the information on a user's location has been received, it is going to be sent via M2 to the Business Logic Module Ml for further processing. In case, Intelligent Text Analyser Module M6 has recognized, apart from location attribute, all other necessary attributes of particular content type for example such as publishing content on renting apartments, the device is going to transfer the received content into formalized form and is going to send it back to the user for confirmation. In case all necessary attributes of the content are not recognized, the device is going to send instructions to user on how to define the missing attributes of the content, and is going to wait for the user's message, which is going to include the attributes.

Once the user is confirmed that the content he/she has received is the one that he/she wants to publish, the formalized content is going to be forwarded to the Ad Manager Module MlO via M2. The Ad Manager Module MlO is going to store the content in the Central Database Bl by utilizing services of the Database Management Module M9, and the user is going to be informed that his/her content has been successfully published. The event that carries information on the newly-published content is going to be sent to the Billing Module M7 via M2. The Billing Module M7 is going to store information needed for charging in the Central Database Bl by utilizing services of the Database Management Module M9. The description of the procedure of searching and receiving content shown on Figure 6:

This is the example of the case when searching and retrieving information is connected to a user's location.

The Location Module M3 via M2 obtains the request to receive a user's location. In case a user has explicitly stated his/her location in the sent message i.e. in the content in the form of free text formulations, the location is going to be recognized and extracted from the message text. In case a user has not stated his/her location, the device is going to try to find it out by establishing the connection with the Gateway Mobile Location Centre T4. In case it is not possible to determine location by the mentioned procedures, notification is sent to a user to send his/her location in text form. Once the information on a user's location has been received, it is going to be sent via M2 to the Business Logic Module Ml for further processing.

Once the information on location has been retrieved, the Business Logic Module Ml analyses the search type. Types of the search are: basic search, retrieving the following N results on already existing user session or retrieving details on particular content. The mentioned search methods are explained further in the text. Once the search is finished, the Business Logic Module Ml is going to create a reply to the request for searching and following that the Communication Module M5 is going to send messages including search results in the SMS, MMS or E-mail form to the user. The description of the procedure of basic search as shown on Figure 7: Once a request for starting basic search is sent to the Ad Manager Module MlO via M2, the Ad Manager Module MlO is first going to analyse the type of the basic search. The basic search can be search by attributes of the category of particular content or the search by the provider of particular content. In case the search by attributes is being conducted, the Ad Manager Module MlO, utilizing services of the Database Management Module M9, is going to retrieve content that includes all search parameters. The device can filter the results with regards to a user's language or location. Eventually, the results are sorted by importance of attributes' factors. In case minimal results are retrieved, a new session of the user's search is going to be created and the results are going to be stored in it. In case minimal number of results is not obtained, the Business Logic Module Ml is going to expand search parameters and repeat the search. In case of the search by content provider, Ad Manager Module MlO by utilizing services of Database Management Module M9 retrieves the content that includes all the search parameters. The description of the procedure of retrieving the next N results of already existing user session as shown on Figure 8: Once a request for retrieving the next N results of already existing user session is sent to the Ad Manager Module MlO via M2, the device is going to start checking whether the user session has ended i.e. whether a user has finished working with the device. In case user has finished working with the device, the Ad Manager Module MlO is going to close the session. In case the session has not finished, the Ad Manager Module MlO is going to retrieve N results from the active session and check whether there is more results within the session. If there are no more results within the session, the pointer in the results set is going to return back to the beginning and the results are going to be prepared for sending. In case there are more results, the pointer is going to move to the next advertisement that was not shown in the results set.

The description of the procedure of retrieving details on particular content as shown on the Figure 9:

Once the request to retrieve details of particular content is sent to the Ad Manager Module MlO via M2, the Ad Manager Module MlO by utilizing Database Management Module M9 is going to retrieve content details and check whether there is multimedia content included in it. In case there is, the Ad Manager Module MlO by utilizing the services of Database Management Module M9 is going to retrieve such content and prepare it for sending.

The description of the procedure for setting up parameters and starting the device as shown on the Figure 10:

Before starting the device the administrator has to set up parameters of particular device modules. The Administration Module M8 is going to send the set parameters to all the modules via M2, following with the starting of the device modules with newly-set parameters. Industrial Applicability

Basic application of the device for managing short-lived and free-text content for the telecommunications value added services is making opportunities to publish short-lived content by creating free-text formulations for individual users and searching currently important content by free-text formulated requests anywhere and anytime using principally SMS and/or MMS.

Namely individual users, i.e. those who have individual short-lived content to publish and users on the move are in the focus and not the concentrated content, which is the case with the advertising companies, although such companies may be users of the device as well. The device is going to be applied at the mobile network users, who are simultaneously going to become content providers and consumers, thus obtaining the opportunity of fast, simple and cheap searching and publishing such information. The device offers the possibility to publish/search the content via Internet, too (www, E-mail).

Claims

1. Device and a procedure for managing short-lived and free created content for value added telecommunication services, characterized that the device consists of Business Logic Module (Ml) which assures business logic which enables set up, creating and maintaining sessions which imply running of signaling and data communication towards end users devices, which communicates with the rest of the device modules through out Business Logic Interface (Sl) and Signaling Communication Interface (S2) with the exchange of the events described in Extensible Markup Language documents, which provides performing of business processes necessary for operation of the device and which operate as dynamic state machine whose configuration sets up by reading business processes definitions, Event Routing Module (M2) which serves for routing of the signaling and business messages between device modules in order to enable module independence, using publish-subscribe mechanism that ensures connection between device module in the way that specific module is subscribed on the specific type of the event in XML document form, and Event Routing Module (M2) forward this event to all modules subscribed to this event, Location Module (M3) which performs obtaining of the location of the mobile network user, User Profile Management Module (M4), which assures information to other modules about user language, capability of user terminals, user interest range, and history of using the device form user side, Communication Module (M5) which sends and receives SMS and MMS messages and electronic mail to and from mobile devices or other user terminals, Intelligent Text Analyzer Module (M6) which recognizes and transforms requests form the users written in a free created text to formal requests comprehensive to other device modules by accepting text message form Communication Module (M5), analyses it, transforms it to formal form and forwards it to Business Logic Module (Ml), Billing Module (M7) which assures logic for different billing models, Administration Module (M8) which manages, monitors and configures device, Database Management Module (M9) which enables access to the third party database, Ad Manager Module (MlO) which performs all operations on selected ad, Central Database (Bl) which stores full contents in formal form classified by certain categories and appropriate attributes and contains information about the type of users and their range of interests, locally stored data of user profiles and capability of user terminals, information regarding billing system, information about sent/received messages from/to end users, types of massages, information about type, form and duration of the contents based on which is possible to manage charging of the device usage, Business Communication Interface (Sl) carried out as a unique interface implemented by all system modules, used for maintaining the data flow related to device functionalities, that is for exchange of the events which are information carriers that are needed for fulfilling of business process through which modules exchange information by using the publish-subscribe mechanism, Signaling Communication Interface (S2) carried out as unique interface implemented by all device modules which is used as a exchange of messages which are important for correct device functionality, that is for controlling of the irregularity of the operation of specific modules, states in which each module is, and setting of the communication parameters of each module, Database Access Interface (S3) which is used for module device communication with Central Database (Bl) and for device communication with Third Party Database (B2).

2. Device and a procedure for managing short-lived and free created content for value added telecommunication services according to patent claim 1, characterized that the device with

Database Access Interface (S3) connected with Third party Database (B2) which contains a content that needs to be synchronized with Central Database (Bl) that is with type of data in Central Database (Bl), so that content, offered by third party, can be offered to device users, as the device connected is to the SMS Centre (Tl) for purpose of receiving/sending of content and requests using SMS messages through Communication Module (M5) using SMPP Interface (S4), as the device is connected with SMTP E-mail Server (T2) for purpose of receiving/sending of content and requests using E-mail messages through Communication Module (M5) using SMTP Interface (S5) with SMTP protocol, as the device is connected with MMS Centre (T3) for the purpose of receiving/sending of content and requests using MMS messages through Communication Module (M5) using MM7 Interface (S6) with MM7 protocol, as the device is connected to Gateway Mobile Location Centre (T4) for the purpose of obtaining the information about current mobile user location through Location Module (M3) using LIF/MLP Interface (S7) with LIF/MLP protocol, and as the device is connected with Profile Repository (T5) for the purpose of obtaining mobile users profile and information about user terminal capabilities through User Profile Management Module (M4) using CC/PP Interface (S8) with CC/PP protocol.

3. Device and a procedure for managing short-lived and free created content for value added telecommunication services according to patent claim 1 and 2, characterized that a procedure of analyzing of the received message performed by the device in a way that Communication Module (M5) accepts a message from the user written in a free created text sent by SMS from SMS Centre (Tl) or by MMS from MMS Centre (T3), or Internet - with E-mail form SMPT E- mail Server (T2) or Internet - through Web application and sends it for analysis to Business Logic Module (Ml) through Event Routing Module (M2), that Communication Module (M5) through Event Routing Module (M2), depending if there is user profile present, sends a request for retrieving user profile to Profile Management Module (M4) or sends received content for analysis to Intelligent Text Analyzer Module (M6) and by that if there is no user profile present, the demand for retrieving the user profile is being send to Profile Management Module (M4) and if there is a user profile present in the Central Database (Bl) it is being retrieved and forwarded to Business Logic Module (Ml) through Event Routing Module (M2), and if there isn't any, new user profile is being created for given user and stored in the Central Database (Bl) and through Event Routing Module (M2) forwarded to analysis to Business Logic Module (Ml) which saves user profile to data cache, as user profile retrieved from data cache together with the content of the received message is being send for analysis to Intelligent Text Analyzer Module (M6) through Event Routing Module (M2) and if the analysis failed because the content is not understandable user receives an instructions how to use a device either because the content is inappropriate/insulting type in which case it is automatically rejected and administrator receives a notification about the specific event and if the analysis of the content is successful content is being send to Business Logic Module (Ml) through Event Routing Module (M2) which analyses whether this is a command and what type it is and depending on the type of the command publishes certain content or searches certain content.

4. Device and a procedure for managing short-lived and free created content for value added telecommunication services according to patent claim 1 and 2, characterized that the procedure of publishing a content regarding the location of the user is being performed in a away that Location Module (M3) through Event Routing Module (M2) receives a request for the retrieval of the user location and if user has explicitly stated his/her location inside the content of the sent message in free created form, the location is being recognized and it is being drawn from the message text and if user didn't state his location, the device is trying to find it out connecting with Gateway Mobile Location Center (T4) and if it's not possible to determine the location in the above mentioned procedures, user is being instructed to send his location in text form and obtained location is send through Event Routing Module (M2) to Business Logic Module (Ml) for further analysis and if , besides location, Intelligent Text Analyzer Module (M6) has recognized all other obligatory attributes of certain content type device transforms given content to formal form and sends it to back to the user for confirmation and if all obligatory attributes of the content are not determined, device sends to the user instruction how to define remaining missing content attributes, and waits for users message with attributes and after the user confirms that the content that he/she has just received is the one that he/she wants to publish, formal content form is forwarded to Ad Manager Module (MlO) through Event Routing Module (M2), which stores content to Central Database (Bl) using services of Database Management Module (M9) and user is informed that his content was successfully published and event that caries information about newly published content is send to Billing Module (M7) through Event Routing Module (M2) which writes all the information necessary for charging to Central Database (Bl) using services of Database Management Module (M9).

5. Device and a procedure for managing short-lived and free created content for value added telecommunication services according to patent claim 1 and 2, characterized that the procedure of searching and retrieving a content regarding the location of the user is being performed in a way that Location Module (M3) through Event Routing Module (M2) receives a request for the retrieval of the user location and if user has explicitly stated his location inside the content of the sent message in free created form, the location is being recognized and it is being drawn from the message text and if user didn't stated his/her location, the device is trying to find it out connecting with Gateway Mobile Location Center (T4) and if it's not possible to determine the location in the above mentioned procedures, user is being instructed to send his location in text form and obtained location is send through Event Routing Module (M2) to Business Logic Module (Ml) for further processing and after the location is obtained , Business Logic Module (Ml) analyses the type of search which can be: basic search, retrieval of the next N results of the existing user session, or retrieval of the details of the specific content and after the search, Business Logic Module (Ml) creates an answer to the search request and Communication Module (M5) sends text messages to user with the results of the search in the form of SMS text message, MMS message or E-mail.

6. Device and a procedure for managing short-lived and free created content for value added telecommunication services according to patent claim 1 and 2, characterized that the basic search procedure is being performed in a way that the request for starting basic search is send to Ad Manager Module (MlO) through Event Routing Module (M2) which analyses the type of the basic search which can be search according to attributes of the certain content category or search according to advertiser of the certain content and if it is searching according to the attributes, Ad Manager Module (MlO) using Database Management Module (M9) services retrieves the content which fulfils search parameters and if minimum set of the results is reached, new user search session is being crated and the results are stored inside of it and if the if minimum set of the results is not reached, Business Logic Module (Ml) expands search parameters and repeats the search and if it is searching according to advertiser Ad Manager Module (MlO) using Database Management Module (M9) services retrieves the content which fulfils search parameters.

7. Device and a procedure for managing short-lived and free created content for value added telecommunication services according to patent claim 1 and 2, characterized that the retrieval of the next N results of already existing user session is being performed in a way that Ad

Manager Module (MlO) through Event Manager Module (M2) sends request for the next N results of already existing user session afterwards the check up is being held if the user session is finished and if yes, Ad Manager Module (MlO) closes session and if not, Ad Manager Module

(MlO) retrieves N results from active session, and checks up if there is more results inside of the session and if there is nothing, result pointer is returned to the beginning and the results are prepared for sending, and if there is more results, pointer is moving to the next not shown ad from the results set.

8. Device and a procedure for managing short-lived and free created content for value added telecommunication services according to patent claim 1 and 2, characterized that the retrieval of the details of the specific content is being performed in a away that Ad Manager Module (MlO) through Event Manager Module (M2) receives the request for retrieval of certain content, using Database Manager Module (M9) services retrieves the content details and check if there is multimedia content present and if there is, Ad Manager Module (MlO) using Database Manager Module (M9) retrieves that content and prepares it for sending.

9. Device and a procedure for managing short-lived and free created content for value added telecommunication services according to patent claim 1 and 2, characterized that the procedure of setting up the parameters and starting up of the device is performed in a way that before staring the device administrator sets up parameters of certain device modules upon which Administration Module (M8) sends those parameters to all device modules through Event Manager Module (M2) upon which the start up of the device modules with newly set up parameters is being held.