WO2001043464A1 - Procede pour commander des produits et terminal correspondant - Google Patents

Procede pour commander des produits et terminal correspondant Download PDF

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Publication number
WO2001043464A1
WO2001043464A1 PCT/CH1999/000596 CH9900596W WO0143464A1 WO 2001043464 A1 WO2001043464 A1 WO 2001043464A1 CH 9900596 W CH9900596 W CH 9900596W WO 0143464 A1 WO0143464 A1 WO 0143464A1
Authority
WO
WIPO (PCT)
Prior art keywords
named
mobile subscriber
server
mobile
product
Prior art date
Application number
PCT/CH1999/000596
Other languages
German (de)
English (en)
Inventor
Rudolf Ritter
Eric Lauper
Original Assignee
Swisscom Mobile Ag
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Swisscom Mobile Ag filed Critical Swisscom Mobile Ag
Priority to AU15020/00A priority Critical patent/AU1502000A/en
Priority to PCT/CH1999/000596 priority patent/WO2001043464A1/fr
Priority to EP99957238A priority patent/EP1236365A1/fr
Publication of WO2001043464A1 publication Critical patent/WO2001043464A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the present invention relates to a method with which products and information about products can be ordered and with which the product provider can receive additional marketing information about customers.
  • Patent EP689368 describes a method for packaging data in SMS messages (Short Message Services) and transmitting them through a mobile radio network. With this method, not only short text messages such as "Please call home" can be transmitted between different mobile devices, but also more complex messages and programs that are automatically recognized by the receiver terminal and can trigger a specific action.
  • the WAP architecture (Wireless Application Protocol) describes another protocol with which the users of WAP-compatible mobile devices can access Internet, intranet and Internet-like services via various bearers such as SMS, USSD, etc.
  • Bfrs ⁇ .GuwGs ⁇ o p r_ Order codes recorded by recipients are transmitted to a clearing house in the mobile network and from there automatically assigned to the specified supplier.
  • the selected supplier receives an order from the customer with a clear identification of this customer and the ordered product or service.
  • the supplier receives all orders directly from the clearing house. He therefore has no way of knowing how the mobile subscriber became aware of the product and in particular the product code.
  • Another goal is to offer an ordering process in which the providers receive detailed marketing information about orders and thus can optimize your marketing strategy.
  • these goals are achieved through an ordering process in which the mobile subscriber sends an order message with a product identification to a server in the named mobile radio network.
  • the mobile subscriber and the provider of the named product are identified in the named server, so that the server sends a message in which product details and additional mobile subscriber attributes are contained to the named product provider.
  • the named message sent by the server contains additional marketing information, including information about the location of the named mobile subscriber.
  • the time of the order is also linked to the order message. This enables the provider to find out at what time or in response to which shipments his customers order products from him.
  • information about the channel from which the product identification was downloaded to the mobile device is also linked to the order message. This enables the product provider to find out in which media the advertising is most effective.
  • an indication of the downloading time of the product identification into the mobile device is linked to the order message. This allows the efficiency of different advertising blocks that were broadcast at different times through a broadcast channel to be compared.
  • FIG. 1 an example of a system in which the method according to the invention can be used.
  • Figure 2 an example of an order message.
  • FIG. 1 schematically shows a system with which the user of a terminal 3, for example a mobile radio telephone, can order a product 1 from a large number of providers 8.
  • Each provider 8 can distribute advertising information, in particular product identifications, through one or more channels, for example through an electronic network 2. Advertising information can be disseminated through the following channels, for example:
  • the advertising sent out by the network 2 contains a provider identification A and a product identification P, which can preferably be downloaded automatically into the terminal 3 so that the mobile subscriber does not have to type them again.
  • the terminal preferably contains a suitable recipient, for example a DAB or DVB receiver, a mail client, a browser, etc.
  • the product identification can also be entered manually, or scanned from a display, or by recognizing an oral one Display can be entered with a speech recognition system.
  • the terminal 3 preferably works with an open one
  • Operating system for example with EPOC (trademark of Symbian), PalmOS (trademark of 3Com) or Windows CE (trademark of Microsoft), so that third-party applications, in particular JAVA applets (trademark of SUN Microsystems), can also be executed.
  • It contains an identification module 30, preferably an identification card, preferably a SIM (Subscriber Identification Module) or WIM (Wireless Application Protocol Identification Module) chip card, which comprises data processing means that can access a memory area, not shown.
  • SIM Subscriber Identification Module
  • WIM Wireless Application Protocol Identification Module
  • the SIM card 30 is preferably a JAVA-compatible (JAVA: trademark of SUN Microsystems) chip card and can thus execute Java applets which, for example, via an air interface, for example via a mobile radio network or via a close-range interface, for example according to Bluetooth, HomeRF or IrdA can be received.
  • the SIM card 30 can also be SIM application toolkit-capable and run applications.
  • the mobile device 1 and the identification module 10 are both preferably compatible with the SIM Application Toolkit, which has been specified in the GSM Technical Specification 11.14.
  • the identification module is thus preferably a “proactive” chip card that can initiate actions that are carried out by the mobile device 3.
  • the proactive SIM card can display texts and menu elements on the display of the mobile device 3, react to selected menu elements and / or icons, initiate a dialog with the mobile subscriber, have SMS and / or USSD messages sent, display help texts, etc.
  • the terminal 3 also contains location determining means 32 and time determining means 33.
  • the location of the terminal can be determined, for example, using a triangulation method between signals from several neighboring base stations, or with a satellite location determining means, for example with a GPS receiver (Global Positioning System).
  • the time can be determined, for example, using a quartz clock in the terminal, using GPS signals, or preferably using a time determination element in the identification module 30.
  • the terminal 3 can register in a mobile radio network 4 in which a server 5 (or a group of servers 5) is present.
  • the server 5 comprises at least one user database 50, in which mobile subscriber attributes of mobile subscribers are stored in the mobile radio network 4, and a product database 51.
  • the mobile subscriber attributes in the database 50 preferably include the address, for example the billing address and / or the delivery address of the mobile subscriber, and his order preferences, as explained later.
  • the user database 50 can be managed, for example, by a mobile radio network operator, who usually has a reliable mobile subscriber database from which the attributes in the user database (s) 50 are extracted can. If the service according to the invention is offered to mobile subscribers of different mobile radio networks, different user databases 50 can be used in different servers. In contrast, the product database 51 is preferably managed by the operator of the ordering service according to the invention.
  • Reference number 6 shows a billing center with which ordered products 1 are billed.
  • the billing center can also be integrated into the server of the mobile radio network operator in which the user database 50 is located or connected to it.
  • the billing center 6 can also be used, for example, to bill the mobile subscribers for telephone connections through the network.
  • FIG 9 shows an optional log file storage area in which marketing information, for example as statistics about orders from all mobile subscribers, is stored.
  • An anonymization module (not shown) can also be provided in order to temporarily store the marketing data of mobile subscribers and to transmit them to providers 8 separately from the mobile subscriber attributes and not linked to them.
  • the server 6 is connected to the providers 8 via a telecommunications network 7, for example via the public telecommunications network, via the ISDN, via a mobile radio network, via a private network, via the Internet or via normal mail.
  • the server 5 can send the order messages received by the users 3 and supplemented with the mobile subscriber attributes from the databases 50, 51 to product providers 8, for example by e-mail, by fax, by normal mail, by a delivery company, etc.
  • the product provider can then deliver the ordered product 1 to the specified address via a schematically illustrated return channel, for example and, depending on the product 1, as an email, as a WAP, USSD or SMS message, by normal mail, by means of a
  • the data transfer between the server 5 and the Providers 8 are preferably secured with TTP services (Trusted Third Party).
  • a mobile radio subscriber with a terminal 3 can receive advertising information about products from different providers 8. If a mobile radio subscriber wants to order an advertised product using the method according to the invention, he must first prepare an order message 31 and send it to the provider-independent server 5 via the mobile radio network 4.
  • the order notification is preferably prepared on the basis of an order program in the terminal 3, preferably on the basis of SIM toolkit functions or Java applet.
  • the order notification contains a provider identification A, a product identification P, parity symbol CRC, a transaction code T, an identification of the mobile subscriber, for example his IMSI (International Mobile Subscriber Identity), and additional marketing information according to the invention, for example the order time t, the mobile subscriber location x, y and / or a channel specification, for example a URL address URL.
  • IMSI International Mobile Subscriber Identity
  • the provider identification A and the product identification P are preferably taken automatically from the advertising information received.
  • the parity signs can either be contained in the received advertising information or can be calculated in the terminal 3 using an error correction algorithm.
  • the identification of the mobile subscriber is preferably taken from the personal identification module 30.
  • the order time t can be determined using the time determination means 33.
  • the remote charging time is communicated instead of or in addition to the order time, i.e. the time at which the advertising information with the product identification P was downloaded to the terminal 3. If the product identification P was transmitted, for example, as program-accompanying data in a DAB or DVB program, the transmission time of P is used in this variant, so that the provider 8 can use the remote loading time to determine from which transmission block the product identification P was downloaded.
  • the mobile subscriber location x, y can be determined using the location determining means 32.
  • the channel specification URL preferably indicates through which channel, for example DAB, DVB, WWW, WAP, e-mail, scanning an advertisement, etc., the product identification P was downloaded.
  • the address within the channel for example the URL address of the website, the e-mail address of the sender of the advertising, the name of the DAB or DVB sender, a program identification, etc., is preferably added Order avoidance specified.
  • the mobile subscriber can also preferably enter his preferences, for example the desired type of invoice, the type of delivery, the delivery address, the quantity ordered, etc. These preference details are linked to the order message. At least certain preferences of the mobile subscriber are preferably stored in a memory area of the identification module 30 so that they do not have to be re-entered with every new order.
  • the ordering message 31 is sent to the server 5 by the mobile radio network 4.
  • the order message can consist, for example, of a large number of SMS messages, as described in the patent EP689368.
  • the order notification consists of a large number of packets which are transmitted, for example, in accordance with WAP, GPRS, EDGE, UMTS or TCP-IP.
  • the order message can also be transmitted as a file in the voice channel, for example with a modem or in a UMTS network.
  • the order notification is preferably made using the public key of the server 5 encrypted and signed with a certificate stored in the identification module 30 so that the server 5 can check the origin and authenticity of the message.
  • the server 5 receives the order message and first checks the signature of the mobile subscriber. If the authenticity and the origin of the message can be determined with this signature, the order message is decrypted with the private key of the server.
  • the server 5 can preferably check the identification of the user, for example by requesting a password, or by means of biometric parameters, for example using a speech recognition system.
  • the product database 51 also contains information about the available quantity of the product offered. This amount is then automatically decremented with every order.
  • the database 50 contains additional attributes for each identified mobile subscriber, which allow the provider to fully identify the mobile subscriber and to complete the order.
  • These additional attributes can contain the billing and delivery address of the mobile subscriber, as well as his user preferences, for example his preferred correspondence language, the desired delivery type and invoice type, etc., provided that this data is not specified in message 31.
  • the database 51 contains additional product information for each registered product, for example the product serial number used by the provider, which can be different from the product identification P, and an identification of the product provider 8.
  • the additional mobile subscriber-specific attributes are combined with the additional product information and with the marketing information t, x, y, URL linked and packaged in a message 52 which is sent via the telecommunications network 7 to the identified product provider.
  • a message 52 which is sent via the telecommunications network 7 to the identified product provider.
  • several messages for the same provider 8 are grouped and sent to the same provider, for example hourly or daily.
  • the message 52 is preferably electronically signed and encrypted by the server 5 so that the provider 8 received can check its authenticity and origin.
  • a time stamp service can also be used to ensure that the order is not rejected.
  • a copy of the relevant elements is also preferably sent to the accounting center 6 so that the order can be charged to the mobile subscriber.
  • the ordered product 1 can preferably be billed like connections in the named mobile radio network, for example by debiting a prepaid account in the identification module 31 of the mobile subscriber or with the telephone bill.
  • the provider who receives an order message in this way can then deliver the ordered product 1 or the desired information via a suitable delivery channel. He can statistically evaluate the marketing information t, x, y, URL in order to plan future advertising campaigns.
  • the ordered product 1 can be digitized, it can be transmitted via an electronic channel, for example as an e-mail or via FTP services via the Internet or as an SMS or USSD via the mobile radio network 4.
  • an electronic channel for example as an e-mail or via FTP services via the Internet or as an SMS or USSD via the mobile radio network 4.
  • user software for example encoded in MP3 format
  • video data for example encoded in an MPEG format, etc.
  • the provider 8 can preferably check whether the terminal can receive the format of the electronic data and whether there is still enough storage space.
  • JINI functions can be used for this test.
  • the method according to the invention can also be used to order products 1 which can only be delivered by post or by a delivery company.
  • the variant described so far has the disadvantage that it can only be used with terminals 3 which have been modified by being equipped with location-determining means and / or time-determining means.
  • this disadvantage is avoided by determining the location of the mobile subscriber and / or the order time from the infrastructure in the mobile radio network 4, for example from the server 5 or from means connected to this server 5.
  • the marketing details t and / or x, y are then linked to the other order details in the order message 52 only in the server 5.
  • the variant described so far also has the disadvantage that personal mobile subscriber data is sent to the provider 8, including the subscriber location. In many countries, such data must be treated confidentially due to the data protection law and may not be communicated without the consent of the mobile subscriber.
  • This disadvantage is preferably avoided in that the providers 8 are only provided with statistics about marketing data received from all mobile subscribers. For example, each provider only receives statistics on the geographical and temporal distribution of the ordering mobile subscribers and / or on the most used medium channels, without being able to find out when a particular mobile subscriber is located where. These statistics are either transmitted periodically to the providers, for example as e-mail, or are stored in a memory area 9 at the server 5, for example as an Internet page, where they can be consulted at any time, for example after entering a password.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

L'invention concerne un procédé de commande permettant à un abonné de téléphonie mobile de commander des produits (1) dans un réseau de téléphonie mobile (4). Selon ce procédé, l'abonné de téléphonie mobile envoie un message de commande (31) comportant une identification de produit à un serveur (5) du réseau de téléphonie mobile (4) évoqué ; l'abonné de téléphonie mobile est identifié dans le serveur (5) mentionné ; le vendeur (8) du produit mentionné est identifié dans le serveur (5) mentionné ; ledit serveur (5) envoie un message (52) contenant les données du produit et les attributs de l'abonné de téléphonie mobile au vendeur du produit (8) mentionné. Le message envoyé par le serveur contient des données marketing supplémentaires comportant notamment des informations sur l'emplacement où se trouve l'abonné de téléphonie mobile.
PCT/CH1999/000596 1999-12-09 1999-12-09 Procede pour commander des produits et terminal correspondant WO2001043464A1 (fr)

Priority Applications (3)

Application Number Priority Date Filing Date Title
AU15020/00A AU1502000A (en) 1999-12-09 1999-12-09 Product ordering method and corresponding terminal
PCT/CH1999/000596 WO2001043464A1 (fr) 1999-12-09 1999-12-09 Procede pour commander des produits et terminal correspondant
EP99957238A EP1236365A1 (fr) 1999-12-09 1999-12-09 Procede pour commander des produits et terminal correspondant

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CH1999/000596 WO2001043464A1 (fr) 1999-12-09 1999-12-09 Procede pour commander des produits et terminal correspondant

Publications (1)

Publication Number Publication Date
WO2001043464A1 true WO2001043464A1 (fr) 2001-06-14

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PCT/CH1999/000596 WO2001043464A1 (fr) 1999-12-09 1999-12-09 Procede pour commander des produits et terminal correspondant

Country Status (3)

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EP (1) EP1236365A1 (fr)
AU (1) AU1502000A (fr)
WO (1) WO2001043464A1 (fr)

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2375265A (en) * 2001-05-03 2002-11-06 Iain I Burton Improvements in or relating to communication devices
DE10201848A1 (de) * 2001-10-04 2003-04-17 Procontis Gmbh Telefonieverfahren und Telefoniedatenbanksystem zur automatischen Anwahl von Dienstleistungs-, Produkt- oder Informationsangeboten
FR2838845A1 (fr) * 2002-04-19 2003-10-24 Sin Etke Technology Co Ltd Systeme de chaine a valeur mobile et son procede
DE10243048A1 (de) * 2002-07-31 2004-02-19 Sin Etke Technology Co., Ltd. Mobiles Transaktionssystem zur Abholung von Waren und sein Verfahren
EP1398719A1 (fr) * 2002-09-16 2004-03-17 Swisscom AG Système informatique de réservation de véhicule et procédé pour un système informatique de réservation de véhicule
FR2849312A1 (fr) * 2002-12-20 2004-06-25 France Telecom Procede et systeme de creation de donnees geolocalisees
WO2007077412A1 (fr) * 2005-12-30 2007-07-12 British Telecommunications Public Limited Company Generation de messages de donnees
EP2219145A1 (fr) * 2009-02-13 2010-08-18 France Telecom Procédé de commande via un réseau de communication et serveur de communication et combiné correspondants
EP4040366A1 (fr) * 2021-02-09 2022-08-10 Marcus Denner Procédé de création d'une liste d'offres électronique

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999030257A1 (fr) * 1997-12-05 1999-06-17 Northern Telecom, Limited Procede et appareil de traitement de commandes passees par un client depuis un vehicule en mouvement
EP0951191A1 (fr) * 1998-04-16 1999-10-20 Swisscom AG Procédé pour l'entrée des codes des commandes dans un terminal

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1999030257A1 (fr) * 1997-12-05 1999-06-17 Northern Telecom, Limited Procede et appareil de traitement de commandes passees par un client depuis un vehicule en mouvement
EP0951191A1 (fr) * 1998-04-16 1999-10-20 Swisscom AG Procédé pour l'entrée des codes des commandes dans un terminal

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2375265A (en) * 2001-05-03 2002-11-06 Iain I Burton Improvements in or relating to communication devices
DE10201848A1 (de) * 2001-10-04 2003-04-17 Procontis Gmbh Telefonieverfahren und Telefoniedatenbanksystem zur automatischen Anwahl von Dienstleistungs-, Produkt- oder Informationsangeboten
FR2838845A1 (fr) * 2002-04-19 2003-10-24 Sin Etke Technology Co Ltd Systeme de chaine a valeur mobile et son procede
DE10243048A1 (de) * 2002-07-31 2004-02-19 Sin Etke Technology Co., Ltd. Mobiles Transaktionssystem zur Abholung von Waren und sein Verfahren
EP1398719A1 (fr) * 2002-09-16 2004-03-17 Swisscom AG Système informatique de réservation de véhicule et procédé pour un système informatique de réservation de véhicule
FR2849312A1 (fr) * 2002-12-20 2004-06-25 France Telecom Procede et systeme de creation de donnees geolocalisees
WO2007077412A1 (fr) * 2005-12-30 2007-07-12 British Telecommunications Public Limited Company Generation de messages de donnees
EP1826715A1 (fr) * 2005-12-30 2007-08-29 BRITISH TELECOMMUNICATIONS public limited company Création de messages de données
EP2219145A1 (fr) * 2009-02-13 2010-08-18 France Telecom Procédé de commande via un réseau de communication et serveur de communication et combiné correspondants
WO2010092025A1 (fr) * 2009-02-13 2010-08-19 France Telecom Procédé servant à effectuer une commande via un réseau de communication, et serveur d'application et combiné associés
EP4040366A1 (fr) * 2021-02-09 2022-08-10 Marcus Denner Procédé de création d'une liste d'offres électronique

Also Published As

Publication number Publication date
AU1502000A (en) 2001-06-18
EP1236365A1 (fr) 2002-09-04

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