WO2000063791A1 - Systeme publicitaire et procede utilisant un economiseur d'ecran - Google Patents

Systeme publicitaire et procede utilisant un economiseur d'ecran Download PDF

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Publication number
WO2000063791A1
WO2000063791A1 PCT/KR2000/000282 KR0000282W WO0063791A1 WO 2000063791 A1 WO2000063791 A1 WO 2000063791A1 KR 0000282 W KR0000282 W KR 0000282W WO 0063791 A1 WO0063791 A1 WO 0063791A1
Authority
WO
WIPO (PCT)
Prior art keywords
screen saver
advertisement
displaying
period
terminal
Prior art date
Application number
PCT/KR2000/000282
Other languages
English (en)
Inventor
Jin-Yong Joo
Original Assignee
Joo Jin Yong
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Joo Jin Yong filed Critical Joo Jin Yong
Priority to KR1020007008633A priority Critical patent/KR20010078416A/ko
Priority to AU34635/00A priority patent/AU3463500A/en
Publication of WO2000063791A1 publication Critical patent/WO2000063791A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the present invention relates to an advertising system and method using a screen saver, in more particular, to an advertising system and method using a screen saver, which includes an advertisement provided by a specific advertiser in a screen saver program used for protecting a computer monitor, confirms that a user sees the advertisement while using the screen saver and compensate the user for viewing the advertisement, to thereby induce and display advertisements.
  • the screen saver which is a kind of program for protecting the computer monitor prevents the life of the monitor from being shortened by destruction of the fluorescent plane thereof due to continuous impact of electrons radiated from a monitor coil on the fluorescent plane while the monitor is in still screen state. That is, when there is no key input from the keyboard of the computer for a predetermined period of time, this is detected and a specific character line, figure or logo is automatically displayed on the monitor of the computer, to protect it. Upon detection of an input from the keyboard, the screen saver stops its operation to display the previous screen.
  • This screen saver program is on sale or is provided as a bundle with other software. Conventionally, the screen saver has not been used for other purposes, especially, advertising, but for protection of the computer monitor.
  • an object of the present invention to provide an advertising system and method using a screen saver, which includes an advertisement provided by a specific advertiser in a screen saver program used for protecting a computer monitor, confirms that a user sees the advertisement while using the screen saver and compensate the user for viewing the advertisement, to thereby induce and display advertisements.
  • an advertising system and method using a screen saver which displays an advertisement provided by a specific advertiser on a screen saver used for protecting the monitor of a user's computer, calculates a period of time during which the user saw the advertisement displayed on the screen saver in the week or month to accumulate it, and transmits the accumulated period of time to an advertising company or a service agency through an electronic mail or access of its home page, to pay a charge to the user, which is proportional to the period of time used for viewing the advertisement.
  • the user may be compensated for viewing the advertisement in such a manner that the charge paid for buying the screen saver program returns to him/her in proportion to the period of time used for seeing the advertisement displayed on the screen saver.
  • an advertising system using a screen saver which includes a terminal, a server and an opened network connecting the terminal and server to each other, wherein the terminal comprises: a display for displaying a working screen of a program or displaying the content of a screen saver advertisement; an input device for inputting data; a screen saver advertisement database for storing the content of the screen saver advertisement displayed on the display; a database for storing the number of times of displaying the content of the screen saver advertisement on the display or/and a period of time during which the screen saver advertisement is displayed on the display; an input time module for measuring a period of time during which the input device is not used; a screen saver operating module for displaying the content of the screen saver advertisement stored in the screen saver advertisement database on the display when the period of time during which the input device is not used is longer than a predetermined period of time previously set; an automatic calculation module for measuring the number of times of displaying the content of the screen saver advertisement and/or the period of
  • the automatic calculation module calculates the number of times of displaying the content of the screen saver advertisement and/or the period of time during which it is displayed on the display in terms of a predetermined unit time, to store it in the database for storing the number of times of displaying and/or the period of time.
  • an advertising system using a screen saver which includes a terminal, a server and an opened network connecting the terminal and server to each other, wherein the terminal comprises: a display for displaying a working screen of a program or displaying the content of a screen saver advertisement; an input device for inputting data; a screen saver advertisement database for storing the content of the screen saver advertisement displayed on the display; a database for storing the number of times of displaying the content of the screen saver advertisement on the display or/and a period of time during which the screen saver advertisement is displayed on the display; an input time module for measuring a period of time during which the input device is not used; a screen saver operating module for displaying the content of the screen saver advertisement stored in the screen saver advertisement database on the display when the period of time during which the input device is not used is longer than a predetermined period of time previously set; and an automatic calculation module for measuring the period of time during which the content of the screen saver advertisement is displayed on the display to
  • the server further comprises: a screen saver advertisement database for storing the content of a screen saver advertisement; and an advertisement transmission module for transmitting the content of the screen saver advertisement stored in the screen saver advertisement database to the terminal through the opened network, to store it in the screen saver advertisement database of the terminal.
  • the content of the advertisement stored in the screen saver advertisement database, the automatic calculation module and the transmission module are provided as a bundle of a specific software.
  • the consideration is cyber money.
  • an advertising method using a screen saver comprising the steps of: an input time module included in a terminal measuring a period of time during which the input device of the terminal is not used; a screen saver operating module included in the terminal displaying an advertisement stored in the terminal on a display of the terminal when the period of time during which the input device is not used is longer than a predetermined period of time previously set; an automatic calculation module included in the terminal measuring the amount of displaying the advertisement, to store it in the terminal; a transmission module included in the terminal transmitting the amount of displaying the advertisement to a server connected to an opened network using this opened network, to store it in the server; and the server converting the amount of displaying the advertisement into a predetermined amount of consideration and storing it.
  • the transmission module is an electronic mail transmitting program.
  • an advertising method using a screen saver comprising the steps of: an input time module included in a terminal measuring a period of time during which the input device of the terminal is not used; a screen saver operating module included in the terminal displaying an advertisement stored in the terminal on a display of the terminal when the period of time during which the input device is not used is longer than a predetermined period of time previously set; an automatic calculation module included in the terminal measuring the amount of displaying the advertisement, to store it in the terminal; a searching module included in a server automatically searching the amount of displaying the advertisement stored in the terminal through an opened network, to store it in the server; and a compensation module included in the server converting the amount of displaying the advertisement into a consideration, to store the consideration.
  • the amount of displaying the advertisement corresponds to a period of time during which the advertisement is displayed on the display, and the automatic calculation module calculates this period of time by the week or month.
  • the automatic calculation module and the transmission module included in the terminal and the content of the screen saver advertisement are downloaded from the server through the opened network according to the module and advertisement transmission module included in the server.
  • the automatic calculation module and the transmission module included in the terminal and the content of the screen saver advertisement are provided as a bundle of a specific program, to be set in the terminal.
  • the consideration is cyber money.
  • the amount of displaying the advertisement corresponds to the number of times of downloading the screen saver advertisement from the server, and the consideration is converted in proportion to the number of times of downloading.
  • an advertisement provided by a specific advertiser is included in a screen saver program used for protecting the monitor of a user's computer, and it is confirmed that the user views the advertisement while using the screen saver, to compensate the user for seeing it, thereby inducing and displaying advertisements.
  • FIG. 1 is a front view showing an example of a conventional screen saver
  • FIG. 2 is a front view showing an example of a screen saver according to the present invention.
  • FIG. 3 is a flow chart showing an advertising method according to the present invention.
  • the advertising system and method of the present invention includes an advertisement provided by a specific advertise in a screen saver which is a program for protecting the monitor of a user's computer to display the advertisement on the screen saver, measures a period of time during which the user viewed the advertisement, to compensate the user for seeing it, promoting advertising effect.
  • an advertisement provided by a specific advertiser is displayed on a screen saver for protecting the monitor 10 of a user's computer, a period of time during which the user saw the advertisement is calculated by the week or month to be accumulated, and then the accumulated one is transmitted to an advertising company or service agency through an electronic mail or access of its home page, to thereby compensate the user for viewing the advertisement with a charge which is proportional to the period of time used for seeing the advertisement.
  • FIG. 1 shows a screen saver generating countless straight lines at arbitrary angles.
  • the screen saver has characteristic of fast screen conversion speed.
  • the figures are displayed as described above to prevent the monitor 10 from being destroyed due to impact of electrons radiated from the high-voltage coil of the monitor 10 on the fluorescent plane thereof even when the monitor is not used for a long period of time. Furthermore, there may be displayed on the monitor not only the figures but also a specific content, for instance, "window character lines" of Microsoft Co., Ltd., or character lines inputted by the user.
  • an advertising screen saver 40 including an advertisement is displayed on the main screen 20 of the monitor 10 instead of the conventional screen saver 30. This is shown in FIG. 2.
  • the advertising screen saver 40 includes character lines which may be plural lines which are horizontally moving without cease or may be a logo of a specific company. It is obvious to those skilled in the art that the advertising screen saver 40 can be realized in various figures or logos as well as the character lines. The advertising method of the present invention is explained below with reference to FIG. 3.
  • the microprocessor serving as the main controller of the computer measures a period of time during which there is no input from the keyboard of the computer according to a screen saver operating program included therein.
  • a screen saver operating program included therein.
  • its operating system such as Window 95/98 supports the screen saver program.
  • an advertising screen saver producer produces only advertising screen saver program which operates by the operating system without production of additional programs and the advertising screen saver is selected from a screen saver set screen.
  • the advertising screen saver 40 is automatically activated to protect the monitor 10.
  • the advertising screen saver 40 for protecting the monitor 10 being displayed on the monitor 10 may be a phrase advertising a specific company, as shown in FIG. 2.
  • the microprocessor measures the operating time of the advertising screen saver 40. That is, the operating time of the advertising screen saver 40 is considered as a period of time during which the user saw the advertisement and this is measured to be accumulated. The period of time during which the user saw the advertisement displayed on the screen saver is calculated by the week or month, for example.
  • a program which automatically calculates the period of time during which the user saw the advertisement is designed in such a manner that, in case of connection to the Internet, a program for automatically transmitting the period of time during which the user saw the advertisement is included in the advertising screen saver program so that the period of time is automatically calculated upon initiation of operation of the screen saver.
  • the total period of time during which the user saw the advertisement, calculated by the week or month, is stored in the user's computer and then it is transmitted to the advertising company or service agency using electronic mail. With reference to the total period of time transmitted, the advertising company or service agency pays a charge, which is proportional to the period of time during which the user saw the advertisement, to the user.
  • the advertising screen saver may be distributed as a bundle with a specific software.
  • useful software is provided to the user free or with a discounted price, which is paid by the advertising rate of the advertisement displayed on the screen saver.
  • the period of time during which the user saw the advertisement is accumulated by the week or month and then is transmitted to the advertising company or service agency through an electronic mail or access of home page, to allow the advertising company or service agency to be able to confirm the actual period of time during which the user viewed the advertisement. In this case, the user may be not paid the charge for seeing the advertisement.
  • useful software including the advertising screen saver is sold with a certain price, and then a period of time during which the user used the screen saver is measured using a time measuring program included in the advertising screen saver program, to return a charge corresponding to this period of time to the user.
  • a time measuring program included in the advertising screen saver program included in the advertising screen saver program
  • the period of time during which the user saw the advertisement is transmitted through an electronic mail or access of screen saver home page
  • the period of time during which the user used the advertising screen saver is automatically searched and the user is paid a charge corresponding to this period of time, thereby promoting advertisements.
  • the advertisement can be displayed on a start screen, background screen and ending screen though it is displayed on the screen saver in the above-mentioned embodiments.
  • the advertising system and method described above should be partly modified in order to display advertisements on the start screen, background screen and ending screen but explanation for this is omitted because it can be easily realized by those skilled in the art.

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Controls And Circuits For Display Device (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne un système publicitaire et un procédé utilisant un économiseur d'écran qui affiche une publicité sur l'économiseur d'écran et offre des avantages aux personnes qui la regardent.
PCT/KR2000/000282 1999-04-20 2000-03-30 Systeme publicitaire et procede utilisant un economiseur d'ecran WO2000063791A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
KR1020007008633A KR20010078416A (ko) 1999-04-20 2000-03-30 스크린세이버를 이용한 광고시스템 및 광고방법
AU34635/00A AU3463500A (en) 1999-04-20 2000-03-30 An advertising system and method using screen saver

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1019990014114A KR19990078557A (ko) 1999-04-20 1999-04-20 스크린세이버를이용한광고방법
KR1999/14114 1999-04-20

Publications (1)

Publication Number Publication Date
WO2000063791A1 true WO2000063791A1 (fr) 2000-10-26

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PCT/KR2000/000282 WO2000063791A1 (fr) 1999-04-20 2000-03-30 Systeme publicitaire et procede utilisant un economiseur d'ecran

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KR (2) KR19990078557A (fr)
AU (1) AU3463500A (fr)
WO (1) WO2000063791A1 (fr)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2015170815A1 (fr) * 2014-05-07 2015-11-12 에스케이플래닛 주식회사 Dispositif et procédé de gestion de publicité
US9622145B2 (en) 2014-12-05 2017-04-11 At&T Intellectual Property I, L.P. Wireless network architecture for providing media content
US10304088B2 (en) 2014-12-05 2019-05-28 At&T Intellectual Property I, L.P. Advertising for a user device in a standby mode

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KR20000000353A (ko) * 1999-10-14 2000-01-15 송찬호 웹페이지를 이용한 화면 보호 방법
KR20000030086A (ko) * 1999-11-06 2000-06-05 전성현 080 인터넷 프리
KR20010065129A (ko) * 1999-12-29 2001-07-11 김경곤 전송형 스크린 세이버 파일을 이용한 정보 제공 시스템 및정보 제공 방법
KR100400891B1 (ko) * 1999-12-31 2003-10-08 김영준 픽쳐마크를 이용한 인터넷 접속화면 구성방법
KR20020051200A (ko) * 2000-12-22 2002-06-28 송진호 인터넷을 이용한 애드-세이버 서비스방법
US8732735B2 (en) 2008-07-24 2014-05-20 At&T Intellectual Property I, L.P. Method and apparatus for managing presentation of media content
KR101326431B1 (ko) * 2009-02-13 2013-11-08 김갑종 화면 보호기 동작 상태에 따른 광고 디스플레이 방법 및 그장치

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US5740549A (en) * 1995-06-12 1998-04-14 Pointcast, Inc. Information and advertising distribution system and method
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KR20000038976A (ko) * 1998-12-10 2000-07-05 김상철 광고 및 정보데이터를 공용 컴퓨터로 읽을 수 있는 기록매체
KR19990073076A (ko) * 1999-03-30 1999-10-05 주진용 인터넷전자우편및채팅을이용한광고방법

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Publication number Priority date Publication date Assignee Title
US5819284A (en) * 1995-03-24 1998-10-06 At&T Corp. Personalized real time information display as a portion of a screen saver
US5740549A (en) * 1995-06-12 1998-04-14 Pointcast, Inc. Information and advertising distribution system and method
JPH1097575A (ja) * 1996-07-31 1998-04-14 Pfu Ltd サービス業務処理システム及びサービス業務処理システム提供記憶媒体
JPH10105144A (ja) * 1996-08-07 1998-04-24 Pfu Ltd スクリーンセーバ表示制御方法およびプログラム記憶媒体

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2015170815A1 (fr) * 2014-05-07 2015-11-12 에스케이플래닛 주식회사 Dispositif et procédé de gestion de publicité
US9622145B2 (en) 2014-12-05 2017-04-11 At&T Intellectual Property I, L.P. Wireless network architecture for providing media content
US9936512B2 (en) 2014-12-05 2018-04-03 At&T Intellectual Property I, L.P. Wireless network architecture for providing media content
US10304088B2 (en) 2014-12-05 2019-05-28 At&T Intellectual Property I, L.P. Advertising for a user device in a standby mode
US10588132B2 (en) 2014-12-05 2020-03-10 At&T Intellectual Property I, L.P. Wireless network architecture for providing media content
US11202293B2 (en) 2014-12-05 2021-12-14 At&T Intellectual Property I, L.P. Wireless network architecture for providing media content
US11288707B2 (en) 2014-12-05 2022-03-29 At&T Intellectual Property I, L.P. Advertising for a user device in a standby mode

Also Published As

Publication number Publication date
AU3463500A (en) 2000-11-02
KR19990078557A (ko) 1999-11-05
KR20010078416A (ko) 2001-08-21

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