WO2000038807A1 - Coupon de produit a surfaces de jeu a visualiser variables correspondant a des codes universels des produits a visualiser variables - Google Patents

Coupon de produit a surfaces de jeu a visualiser variables correspondant a des codes universels des produits a visualiser variables Download PDF

Info

Publication number
WO2000038807A1
WO2000038807A1 PCT/US1999/029931 US9929931W WO0038807A1 WO 2000038807 A1 WO2000038807 A1 WO 2000038807A1 US 9929931 W US9929931 W US 9929931W WO 0038807 A1 WO0038807 A1 WO 0038807A1
Authority
WO
WIPO (PCT)
Prior art keywords
coupon
play
product
printing
indicates
Prior art date
Application number
PCT/US1999/029931
Other languages
English (en)
Inventor
James L. Nulph
Original Assignee
Scientific Games, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Scientific Games, Inc. filed Critical Scientific Games, Inc.
Priority to AU21896/00A priority Critical patent/AU2189600A/en
Publication of WO2000038807A1 publication Critical patent/WO2000038807A1/fr

Links

Classifications

    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F3/00—Board games; Raffle games
    • A63F3/06—Lottos or bingo games; Systems, apparatus or devices for checking such games
    • A63F3/065—Tickets or accessories for use therewith
    • A63F3/0665—Tickets or accessories for use therewith having a message becoming legible after rubbing-off a coating or removing an adhesive layer
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F9/00—Games not otherwise provided for
    • A63F9/24—Electric games; Games using electronic circuits not otherwise provided for
    • A63F2009/2401—Detail of input, input devices
    • A63F2009/2411—Input form cards, tapes, discs
    • A63F2009/2419—Optical
    • A63F2009/242—Bar codes

Definitions

  • the present invention relates to advertising and, more specifically, to coupons that have a higher probability of redemption than existing coupons.
  • Coupons used to advertise products and to induce the subsequent purchase of the products. Coupons, by offering a discount on the product encourage the consumer to purchase the discounted product, thereby presenting the merchandiser an opportunity to shift the brand loyalty of the consumer.
  • Most coupons comprise graphics that indicate the product covered by the coupon, the amount of discount and a universal product code (UPC) that provides a machine-readable identification of the product and the amount of discount.
  • UPC universal product code
  • a consumer takes the coupon to a store and gives the coupon to the cashier while purchasing the product corresponding to the coupon.
  • the cashier scans the UPC using a scanner, thereby indicating to the cash register the amount of discount to be applied to the purchase of the product.
  • Many, if not most, coupons go unused.
  • One of the reasons for the low redemption rate of most coupons is that consumers are confronted with an overabundance of coupons on a daily basis. Few people have enough time to closely evaluate every coupon that they come in contact with. Therefore, many coupons are discarded after only a summary evaluation by the consumer because the recited discount is no sufficient for the consumer to expend the extra effort to redeem the coupon.
  • the disadvantages of the prior art are overcome by the present invention which, in one aspect, is a method of printing coupons in which a first play spot is printed on each of a first set of substrates.
  • the first play spot indicates a first discount amount on a purchase price for a product.
  • a first scanable retail merchandise code is printed on each of the first set of substrates.
  • the first scanable retail merchandise code identifies the first product and indicates the first discount amount.
  • Each play spot on each coupon is covered with a removable material.
  • the invention is a method of printing coupons in which a first plurality of play spots is printed on a first substrate.
  • a first preselected combination of the first plurality of play spots indicates a first award of a discount on a purchase price for a product.
  • a first scanable retail merchandise code is printed on the first substrate.
  • the first scanable retail merchandise code identifies the product and the first award.
  • a second plurality of play spots is printed on a second substrate so that a second preselected combination of the second plurality of play spots indicates a second award, different from the first award, of a prize.
  • a second scanable retail merchandise code is printed on the second substrate.
  • the second scanable retail merchandise code identifies the second award.
  • the first plurality of play spots and the second plurality of play spots are covered with a removable material.
  • Yet another aspect of the invention is a coupon that includes a substrate. At least one play spot is printed on the substrate. The play spot indicates a preselected discount amount for a purchase price of a product. A scanable retail merchandise code is printed on the coupon. The scanable retail merchandise code indicates the preselected discount amount for the product. A removable material covers the play spot.
  • FIG. 1A is a drawing of the front side of a coupon in accordance with the invention.
  • FIG. IB is a drawing of the front side of the coupon of FIG. 1 A, in which a removable covering covers the play spots.
  • FIG. 2 is a drawing of the back side of the coupon of FIG. 1.
  • one embodiment of the invention is a coupon 10 that is printed on a substrate 20.
  • FIGS. 1A, IB and 2 show the front side of the coupon 10, while FIG. 2 shows the opposite back side.
  • the printing on the coupon 10 typically includes an indication of the product being advertised 22, including the trademark for the product and an indication that the coupon 10 is issued as part of a sweepstakes.
  • a set of rules 24, corresponding to the sweepstakes, may also be printed on the coupon 10.
  • a plurality of play spots 30 are printed on the coupon 10.
  • the play spots 30 may fall into one of several categories.
  • one category of play spot 30 may include discount play spots 32 that indicate that a discount is to be applied to a purchase of the advertised product.
  • Another category of play spot 30 may include free product play spots 34 that entitle the bearer to a free unit of the advertised product.
  • Yet another category of play spot 30 may include prize play spots 36 that entitle the bearer to a prize.
  • the prizes could include any conventionally awarded advertising-related prize, such as: a cash award, a product, a vacation, an entry into drawing, etc.
  • the play spots 30 are covered with a removable material 38.
  • removable materials could include latex overprinted on the play spots 30, which forms a scratchable covering.
  • Other removable materials include perforated tab or a peel-off label.
  • the purpose of the removable material 38 is to prevent the person redeeming the coupon from knowing what the discount or prize is until the removable material 38 is removed.
  • a suspense element is added to the consumer's evaluation of the coupon 10 by covering the play spots 30 and the possibility of winning a valuable prize. It is this added suspense element that causes the consumer to show greater attention to coupons made in accordance with the invention than to other coupons, thereby increasing the likelihood that the coupon 10 will be redeemed.
  • a scanable retail merchandise code 40 (such as a universal product code) that identifies the product corresponding to the coupon 10 and the value inherent in the coupon (for example, the scanable retail merchandise code 40 could include information as to the discount to be applied to the purchase of the product or the prize that is to be awarded to the bearer).
  • the data from the scanable retail merchandise code 40 may be scanned as input to a retailer's computer system and could be used, for example, by the retailer's accounting and inventory sub-systems.
  • a predetermined prize structure different series of coupons 10 will be issued, each series awarding a different discount or prize so that the prizes are randomly distributed within a predetermined prize structure.
  • the following coupons may be randomly issued: a single coupon that entitles the bearer to a grand prize (such as a large cash award); ten coupons that entitle the bearer to a first- tier prize (such as an expensive consumer product); ten thousand coupons that entitle the bear to a second-tier prize (such as an inexpensive consumer product); twenty thousand coupons that entitle the bearer to a third-tier prize (such as a free bottle of a consumable product); and the remaining series of coupons (up to several million) entitle the bearer to a discount on the product being advertised. It is important to issue the series of coupons randomly so that each consumer has a belief that he or she has a chance at winning a valuable prize.
  • the above-described figures include representations of a trademark and a UPC.

Abstract

L'invention concerne un procédé d'impression de coupons (10) selon lequel une première surface de jeu est imprimée sur chaque élément d'un premier ensemble de substrats (20). La première surface de jeu (32) indique une première réduction sur un prix d'achat d'un produit. Un premier code barre (40) pouvant être scanné est imprimé sur chaque élément du premier ensemble de substrats (20). Ce code barre (40) identifie le premier produit et indique la première réduction. La surface de jeu (30) de chaque coupon (10) est recouverte d'une matière supprimable (38).
PCT/US1999/029931 1998-12-23 1999-12-15 Coupon de produit a surfaces de jeu a visualiser variables correspondant a des codes universels des produits a visualiser variables WO2000038807A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU21896/00A AU2189600A (en) 1998-12-23 1999-12-15 Product coupon with variable imaged play spots corresponding to variable imaged upc codes

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US22039498A 1998-12-23 1998-12-23
US09/220,394 1998-12-23

Publications (1)

Publication Number Publication Date
WO2000038807A1 true WO2000038807A1 (fr) 2000-07-06

Family

ID=22823378

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US1999/029931 WO2000038807A1 (fr) 1998-12-23 1999-12-15 Coupon de produit a surfaces de jeu a visualiser variables correspondant a des codes universels des produits a visualiser variables

Country Status (2)

Country Link
AU (1) AU2189600A (fr)
WO (1) WO2000038807A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2418175A (en) * 2004-09-17 2006-03-22 Luigi Pizzo Scratch-off promotional card for purchases

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5074566A (en) * 1990-08-07 1991-12-24 Les Technologies Babn Inc. Two level scratch game
US5837338A (en) * 1996-07-22 1998-11-17 Dittler Brothers Incorporated Multi-ply label containing removable pieces

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5074566A (en) * 1990-08-07 1991-12-24 Les Technologies Babn Inc. Two level scratch game
US5837338A (en) * 1996-07-22 1998-11-17 Dittler Brothers Incorporated Multi-ply label containing removable pieces

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2418175A (en) * 2004-09-17 2006-03-22 Luigi Pizzo Scratch-off promotional card for purchases

Also Published As

Publication number Publication date
AU2189600A (en) 2000-07-31

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