WO1999062013A1 - Systeme de publicite - Google Patents

Systeme de publicite Download PDF

Info

Publication number
WO1999062013A1
WO1999062013A1 PCT/IL1999/000266 IL9900266W WO9962013A1 WO 1999062013 A1 WO1999062013 A1 WO 1999062013A1 IL 9900266 W IL9900266 W IL 9900266W WO 9962013 A1 WO9962013 A1 WO 9962013A1
Authority
WO
WIPO (PCT)
Prior art keywords
banner
campaign
terms
advertiser
advertising
Prior art date
Application number
PCT/IL1999/000266
Other languages
English (en)
Inventor
Arie Ruttenberg
Oded Daniel
Original Assignee
Media Market Makers Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Media Market Makers Ltd. filed Critical Media Market Makers Ltd.
Priority to AU39527/99A priority Critical patent/AU3952799A/en
Publication of WO1999062013A1 publication Critical patent/WO1999062013A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention is in the general field of advertising techniques particularly, but not necessarily, applicable over communication networks such as the Internet.
  • parties who are interested in advertising their products or services (hereinafter SELLER) generate a campaign banner that relates to the products or services.
  • Each campaign banner is associated with at least a campaign banner budget related information and campaign banner terms.
  • the campaign banners are placed in campaign site or sites (controlled by BIDDER) which are accessible to parties who are interested in running the campaigns (hereinafter ADVERTISERS).
  • Potential advertisers who are interested in running a campaign access the campaign site(s), review the proposed campaign banners that are associate with different sellers and decide according to (at least): (i) the campaign banner budget related information; and (ii) the campaign banner terms, whether to commit and run a given campaign (or campaigns). Other decision criteria may be added, all as required and appropriate.
  • the "decision" may involve, if desired, negotiation phase to agree on the terms for running the proposed campaign.
  • a preliminary admittance request session between the bidder and the advertiser is provided.
  • the advertiser may provide general information such as the marketing niche in which he specializes in, fields which are not of interest for marketing, (due to moral or other reasons).
  • An example of the latter is a financial institute that is not interested in advertising sex related services.
  • campaigns and bidders may conduct a preliminary admittance request session where e.g. the sellers indicate their expectations from the advertisers etc.
  • campaign terms define at least the actions that qualify to payment and the rate(s) associated with such action.
  • the actions include, preferably, at least the number of so called true clicks by clients that are accomplished at the seller's site or sites due to the activity of the distributor.
  • Other actions that may be specified in the terms are, for example, commitment of client to purchase product or services.
  • different rates may be associated with different actions.
  • the rate associated with actual purchase may be significantly higher than that associated with true click, since, obviously, from the standpoint of the seller, actual purchase is more rentabile than true click.
  • Other actions and their associated rates may also be included in the terms.
  • the advertiser After having committed to run a given campaign or campaigns, the advertiser normally incorporates the banner in its advertising site preferably (although not necessarily) by providing hyper-link through the banner to the seller's site.
  • clients can access the advertiser's site and exploit the campaign banner e.g. responsive to clicking the banner, linking to the seller's home page.
  • the seller is debited by any use of the campaign banner (provided that it falls in the campaign terms - or portion thereof) according to the price tag associated with the specified use, and the campaign banner budget related information is updated essentially in real time (e.g. in pre-defined intervals) so as to reflect the remaining budget.
  • the actual billing according to accumulated debts of the seller may be performed in a fully automatic, semi automatic or manual manner, all as required and appropriate.
  • the invention further provides for a method for establishing an information exchange market over a communication network company:
  • the proposed advertising scheme of the invention provides, thus, significant advantages for the seller in that he/she can exploit the virtually overhead-free media, exploit numerous advertisers (i.e. all those that will download a banner) whilst obviating the burdensome procedure of addressing, separately, each potential advertiser, conducting prolonged negotiation session therewith, conduct separate follow up in respect of each advertiser in order to ascertain whether the campaign carried by a specific advertiser is rentabile, etc.
  • the advertisers independently address the bidders and decide whether they are interested in running a campaign for the specified seller and obviate the seller from approaching them for conducting a burdensome negotiation.
  • the proposed advertising scheme likewise offers significant advantages to the advertisers who can review proposed campaign banners, evaluate whether it is of interest to them according to the campaign budget related information and the specified terms.
  • Yet another very significant advantage is the dynamic nature of the proposed scheme which enables both to the seller and the advertisers to re-evaluate their considerations.
  • an advertiser can decide if he is interested in running or continue to run a banner campaign, and likewise the seller can change the rates and/or the terms according to the actual behavior of the advertisers and/or the clients. More specifically, according to this example, if the rate of exploitation of the budget is insufficient, the seller can contact the bidder for e.g. increasing the proposed rates and/or alleviating the terms, thereby rendering the proposed campaign banner more appealing for advertisers and/or clients.
  • the proposed scheme provide a new information exchange market where sellers and advertisers establish advertising relations according to demand and offer terms.
  • the banner with the specified advertisement is found at a bidder site and is associated with campaign banner terms and budget in the manner specified.
  • the banner is downloaded from a bidder site by the advertiser (the Cable T.V. company) who incorporates the advertisement in the specified on-demand movie.
  • the advertiser is credited in accordance with the actions as stipulated in the banner terms. For example, any code keyed-in by a spectator which gives rise to a link to the selle's site using the cable T.V. (or to other source of information associated with the seller) will result in debiting the seller and crediting the advertiser, as agreed upon in the banner terms.
  • Another non-limiting example relates to conventional printed media, say newspapers.
  • a banner say Coca Cola campaign
  • the banner prescribes the terms and any advertiser can download the campaign banner and exploit it according to the prescribed terms.
  • any advertiser who runs the campaign is provided with a unique identifier in order to identify actions associated therewith and for which the specified advertiser should be credited.
  • the terms stipulate amongst the other that the advertiser will benefit from a given commission for any consumer who orders through said advertiser at least 6 Coca Cola ® bottles.
  • the advertiser now exploits the banner and publishes the Coca Cola ® campaign specifying the advertiser's unique identifier. Any consumer who reads the advertisement in the advertiser's newspaper and who decides to purchase 6 Coca Cola bottles (or more) calls a given telephone number (associated with the bidder), feeds in the identification code of the advertiser and orders the 6 Coca Cola ® bottles.
  • the bidder can now credit the advertiser (according to the advertiser's id) and debit the seller accordingly. Obviously due to the off-line nature of the advertisement medium, the total budget associated with this particular banner campaign cannot be updated dynamically.
  • the invention further provides for a method for advertising through an advertising media, comprising:
  • the invention further provides a storage medium storing data for accomplishing the advertising system and method of the invention.
  • FIG. 1 is a schematic illustration of a generalized system of the invention.
  • Fig. 2 is a generalized data flow diagram (DFD) which illustrated a general processes in a system and method according to one embodiment of the invention.
  • DFD data flow diagram
  • Fig. 1 illustrates a schematically a generalized system in accordance with one embodiment of the invention.
  • the network 1 interlinks a plurality of seller stations of which only two are shown (2 and 4, respectively). Each seller station is associated with a seller site.
  • Network 1 further links plurality of client stations of which only two are shown (6 and 8, respectively). Each client station is associated with a client site.
  • Network 1 further links bidder station 10 that is associated with a bidder site.
  • network 1 further links advertiser station 12 that is associated with an advertiser site and a billing station 14.
  • the station may be for example a conventional P.C.
  • Fig. 1 illustrates one of many possible architecture variants.
  • each party e.g. seller
  • Network (1) may represent a network capable of interlinking stations (such as P.C.) that are capable of communicating with sites over the network as is in the Internet.
  • the network may further (or instead) link T.V. client sites receiving (and possibly transmitting - i.e. interactive T.V) T.V. transmissions through multitude channels.
  • the client/advertiser/seller and campaign bidder can utilize the advertising system of the invention over internet channels and/or TV channels.
  • the advertising system may be used for any type information or channel that is preferably, but not necessarily, supported by a communication network.
  • the client, advertiser, seller, and bidder may be realized on any site supported by the network.
  • the first seller is willing to allocate $ 100,000 for the campaign and the campaign banner terms stipulate that each true click (i.e. client who is linked to the seller site through the advertiser's site) is worth 50 cents.
  • the second seller in its turn, is willing to allocate $ 500,000 for the campaign and the campaign banner terms stipulate that each true click (i.e. client who is linked to the seller site through the advertiser's site) is worth $ 1.
  • any true link that will lead to actual purchase from the seller's site will award the advertiser with 1% commission of the purchase value. (By this , -J .J .
  • the banners are placed at the campaign site of the bidder.
  • An advertiser e.g. the CNN channel reviews the proposed campaign banners at the bidder site and decides to run the campaign that belongs to seller B.
  • the campaign is very successful and that many true clicks are activated by clients that visit the advertiser's (CNN channel) site, the budget associated information is updated virtually in real-time including, of course, updating the remaining budget.
  • the banner budget appearing in the campaign site will be updated to 400,000 $.
  • Any new advertiser reviewing the campaign banner at the bidder site can evaluate the parameters of the proposed banners and decides if he is interested in downloading and running the campaign under question.
  • seller A for example, realizes that his banner is not utilized for a relatively prolonged period (e.g. true clicks are not accomplished)
  • One example being e.g. increasing the rate per true click, say, from 50 cents to 75 cents.
  • the latter example illustrates the dynamic nature of the proposed advertising scheme which effectively constitute information exchange market where at least one of client, seller, advertiser and bidder can change their behavior according to performance.
  • budget related information may include in addition to budget total also other information such as , e.g., a graph illustrating the rate of budget exploitation over a specified period of time.
  • FIG. 2 showing a generalized data flow diagram (DFD) which illustrates general processes in an advertising system and method according to one embodiment of the invention.
  • DFD data flow diagram
  • the bidder receives admittance applications from advertisers (22) who provide admittance information (23) such as e.g. target sellers of interest, advertising capacity (e.g. clients that are exposed to the advertiser) and/or others.
  • admittance information such as e.g. target sellers of interest, advertising capacity (e.g. clients that are exposed to the advertiser) and/or others.
  • the bidder analyses the admittance information, decides whether or not to approve the application, and informs the same (24) to the advertiser (25).
  • the list of authorized advertisers is stored in authorized advertisers file (26).
  • campaign banner control process (30) (performed by the bidder), it receives, amongst others, information about new campaign banners (31) from sellers (28), which include, of course, campaign budget related information and the campaign terms (and possibly others).
  • the specified process may include a preliminary negotiation cycle where the bidder and the seller negotiate e.g. about the sum of the campaign banner budget.
  • process (30) may also handle input aimed at modifying the campaign banner information (31') , e.g. seller wishes to increase the rate per true click (campaign banner terms) after having realized that the current terms are not sufficiently appealing for advertisers to carry out its campaign.
  • campaign banners may be simply deleted (31") in response to appropriate instruction from sellers, Having accepted proposed banners and placed them at the bidder's site, the latter may invoke a campaign banner sub-process for marketing new campaign banners (32) i.e. notifying potential advertisers (33) that may be interested in carrying out the new campaign banner.
  • the information as to advertisers of interest may be provided to the marketing sub-process from file (26) which, as specified above, includes information about preferences of the advertises.
  • an advertiser may now download banners (37) by issuing appropriate application (38) and receiving the requested banner (39).
  • the banner is normally downloaded to the advertiser along with terms (40).
  • the advertiser (22) informs the same (42) to banner monitor process (43) which informs (44) billing process (45).
  • the latter will inform the campaign banner control process (30) responsive to which it will duly update the budget associated information that pertain to the specified banner (i.e. update the balance and, if desired, provide graph that illustrate the budget balance over time). If the remaining budget drops below specified amount, process (30) will notify on the same (46) to the advertisers (25) that exploit the banner and will effectively render the campaign banner inoperative.
  • Billing module (50) utilizes the data (accumulated in the banner monitor (43)) that is provided thereto (44) for calculating the sum that the seller should be debited (and the advertiser credited), and updates (51) process (30) accordingly.
  • the latter uses the specified information for real-time update of the budget-related information.
  • billing module (50) Reverting now to billing module (50), it issues debit notes (52) to the appropriate seller (53) (who issued the banner under consideration) and further provides the specified data (52) to billing management module (54) who handles the actual payments (55) to the credited advertisers (25).
  • billing management module (54) who handles the actual payments (55) to the credited advertisers (25).
  • the whole billing processes may be realized in a fully automatic manner (utilizing known per-se authentication and security measures), semi-automatic or manual manner.
  • the various processes depicted in Fig. 2 may be implemented in any desired hardware infrastructure (e.g. stand alone or network) and software implementation (e.g. parallel processing and/or breaking to sub-modules all as required and appropriate).
  • Fig. 2 is by no means biding.
  • one or more of the specified processes and/or input and/or output data may me modified, deleted and/or others may be added, all as required and appropriate depending upon the particular application.
  • the entire process of advertiser admittance application may be skipped or combined to the following downloading banner process.
  • the parameters may be changed, e.g. in the advertiser admittance application the latter may specify characteristics of sellers that are not of interest.
  • budget related information may include not only the budget balance, but also graphic representation of the budget change over time. Other variants and modifications are, of course, applicable.

Abstract

La présente invention concerne un procédé publicitaire sur l'Internet comprenant une multitude de bandeaux de campagnes associés à des vendeurs. A chaque bandeau est associée une information liée à un budget de campagne et à des termes contractuels. De plus, des annonceurs peuvent choisir un bandeau recherché et le télécharger sur leur site dans le réseau. Un client utilise le bandeau de campagne sur le site de l'annonceur et il est ainsi relié au site du vendeur. Après mise en place de la liaison, l'information liée au budget est mise à jour selon les termes contractuels du bandeau. Au cas où le budget tombe en dessous d'un certain seuil le bandeau de campagne est rendu inopérant sur le site de l'annonceur.
PCT/IL1999/000266 1998-05-22 1999-05-19 Systeme de publicite WO1999062013A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU39527/99A AU3952799A (en) 1998-05-22 1999-05-19 Advertising system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IL124608 1998-05-22
IL12460898A IL124608A0 (en) 1998-05-22 1998-05-22 Advertising system over communication network

Publications (1)

Publication Number Publication Date
WO1999062013A1 true WO1999062013A1 (fr) 1999-12-02

Family

ID=11071539

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IL1999/000266 WO1999062013A1 (fr) 1998-05-22 1999-05-19 Systeme de publicite

Country Status (3)

Country Link
AU (1) AU3952799A (fr)
IL (1) IL124608A0 (fr)
WO (1) WO1999062013A1 (fr)

Cited By (21)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20000024311A (ko) * 2000-02-03 2000-05-06 김병준 인터넷마케팅 광고시스템
KR20000054663A (ko) * 2000-06-16 2000-09-05 이성웅 선택적 배너 광고 표시 방법
US6216112B1 (en) * 1998-05-27 2001-04-10 William H. Fuller Method for software distribution and compensation with replenishable advertisements
KR20010044060A (ko) * 2000-07-03 2001-06-05 유석호 인터넷 광고 수익 재분배 방법
KR20010077161A (ko) * 2000-01-31 2001-08-17 박영재 질문하는 인터넷 배너광고기법
WO2001069345A2 (fr) * 2000-03-17 2001-09-20 Wcl Wireless Commerce Ltd Oy Procede et systeme ameliores et modele de transaction servant a executer une enchere
KR20010106941A (ko) * 2000-05-24 2001-12-07 홍순성 인터넷광고방법 및 그에 따른 광고시스템
KR20020009400A (ko) * 2000-07-25 2002-02-01 구본석 추첨을 이용한 인터넷 경품광고 처리장치 및 방법
WO2002011021A1 (fr) * 2000-08-02 2002-02-07 Kanter Andrew S Publicité directe sur l'internet
EP1236145A1 (fr) * 1999-11-19 2002-09-04 Link Plus, Inc. Procede de courtage de publicites internet sur l'internet, et ordinateur central utilise a cet effet
WO2003019324A2 (fr) * 2001-08-28 2003-03-06 Kent Ridge Digital Labs Procede et systeme pour propager des points de presence sur un reseau informatique
EP1305741A1 (fr) * 2000-05-24 2003-05-02 Overture Services, Inc. Change de m dias en ligne
US6754641B2 (en) 1998-07-20 2004-06-22 Usa Technologies, Inc. Dynamic identification interchange method for exchanging one form of identification for another
EP1635285A1 (fr) * 2004-09-08 2006-03-15 Hurra Communications GmbH Procédé pour la notation d'une publicité
US7028254B2 (en) * 2000-01-12 2006-04-11 Peoplesoft, Inc. System and method for providing a marketing presentation
US7437317B1 (en) 2000-01-12 2008-10-14 Oracle International Corporation System and method for providing a distributed marketing presentation
US7437295B2 (en) 2001-04-27 2008-10-14 Accenture Llp Natural language processing for a location-based services system
US7698228B2 (en) 2001-04-27 2010-04-13 Accenture Llp Tracking purchases in a location-based services system
US7970648B2 (en) * 2001-04-27 2011-06-28 Accenture Global Services Limited Advertising campaign and business listing management for a location-based services system
US8401902B1 (en) 2000-01-10 2013-03-19 Lucinda Stone Method for using computers to facilitate and control the creating of a plurality of functions
US8595097B2 (en) 2008-05-30 2013-11-26 Yahoo! Inc. Automatic ad group creation in a networked advertising environment

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1997022074A1 (fr) * 1995-12-11 1997-06-19 Cybergold, Inc. Methode de negociation de l'attention de consommateurs pour une publicite
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
WO1997022074A1 (fr) * 1995-12-11 1997-06-19 Cybergold, Inc. Methode de negociation de l'attention de consommateurs pour une publicite

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
KOHDA ET AL: "Ubiquitous advertising on the WWW: Merging advertisement on the browser", COMPUTER NETWORKS AND ISDN SYSTEMS, vol. 28, 1996, pages 1493 - 1499, XP004018245 *

Cited By (27)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6216112B1 (en) * 1998-05-27 2001-04-10 William H. Fuller Method for software distribution and compensation with replenishable advertisements
US6754641B2 (en) 1998-07-20 2004-06-22 Usa Technologies, Inc. Dynamic identification interchange method for exchanging one form of identification for another
EP1236145A1 (fr) * 1999-11-19 2002-09-04 Link Plus, Inc. Procede de courtage de publicites internet sur l'internet, et ordinateur central utilise a cet effet
EP1236145A4 (fr) * 1999-11-19 2003-04-23 Link Plus Inc Procede de courtage de publicites internet sur l'internet, et ordinateur central utilise a cet effet
US8401902B1 (en) 2000-01-10 2013-03-19 Lucinda Stone Method for using computers to facilitate and control the creating of a plurality of functions
US7028254B2 (en) * 2000-01-12 2006-04-11 Peoplesoft, Inc. System and method for providing a marketing presentation
US7437317B1 (en) 2000-01-12 2008-10-14 Oracle International Corporation System and method for providing a distributed marketing presentation
KR20010077161A (ko) * 2000-01-31 2001-08-17 박영재 질문하는 인터넷 배너광고기법
KR20000024311A (ko) * 2000-02-03 2000-05-06 김병준 인터넷마케팅 광고시스템
WO2001069345A3 (fr) * 2000-03-17 2002-01-17 Wcl Wireless Commerce Ltd Oy Procede et systeme ameliores et modele de transaction servant a executer une enchere
WO2001069345A2 (fr) * 2000-03-17 2001-09-20 Wcl Wireless Commerce Ltd Oy Procede et systeme ameliores et modele de transaction servant a executer une enchere
US7962363B2 (en) 2000-05-24 2011-06-14 Yahoo! Inc. Online media exchange
EP1305741A1 (fr) * 2000-05-24 2003-05-02 Overture Services, Inc. Change de m dias en ligne
EP1305741A4 (fr) * 2000-05-24 2005-04-27 Overture Services Inc Change de m dias en ligne
KR20010106941A (ko) * 2000-05-24 2001-12-07 홍순성 인터넷광고방법 및 그에 따른 광고시스템
KR20000054663A (ko) * 2000-06-16 2000-09-05 이성웅 선택적 배너 광고 표시 방법
KR20010044060A (ko) * 2000-07-03 2001-06-05 유석호 인터넷 광고 수익 재분배 방법
KR20020009400A (ko) * 2000-07-25 2002-02-01 구본석 추첨을 이용한 인터넷 경품광고 처리장치 및 방법
WO2002011021A1 (fr) * 2000-08-02 2002-02-07 Kanter Andrew S Publicité directe sur l'internet
US7698228B2 (en) 2001-04-27 2010-04-13 Accenture Llp Tracking purchases in a location-based services system
US7437295B2 (en) 2001-04-27 2008-10-14 Accenture Llp Natural language processing for a location-based services system
US7860519B2 (en) 2001-04-27 2010-12-28 Accenture Global Services Limited Location-based services system
US7970648B2 (en) * 2001-04-27 2011-06-28 Accenture Global Services Limited Advertising campaign and business listing management for a location-based services system
WO2003019324A3 (fr) * 2001-08-28 2004-07-15 Kent Ridge Digital Labs Procede et systeme pour propager des points de presence sur un reseau informatique
WO2003019324A2 (fr) * 2001-08-28 2003-03-06 Kent Ridge Digital Labs Procede et systeme pour propager des points de presence sur un reseau informatique
EP1635285A1 (fr) * 2004-09-08 2006-03-15 Hurra Communications GmbH Procédé pour la notation d'une publicité
US8595097B2 (en) 2008-05-30 2013-11-26 Yahoo! Inc. Automatic ad group creation in a networked advertising environment

Also Published As

Publication number Publication date
AU3952799A (en) 1999-12-13
IL124608A0 (en) 1998-12-06

Similar Documents

Publication Publication Date Title
WO1999062013A1 (fr) Systeme de publicite
US7574404B2 (en) Method and system for selecting and purchasing media advertising
US6253189B1 (en) System and method for completing advertising time slot transactions
US8620795B2 (en) System and method for providing a futures/forward tradable market and bidded price negotiation for internet advertising
US20090106100A1 (en) Method of digital good placement in a dynamic, real time environment
US20070011050A1 (en) Digital advertising system
US20120047015A1 (en) Method and system for delivery of targeted commercial messages
US20110320300A1 (en) Methods, Systems, and Computer Program Products For Managing Organized Binary Advertising Asset Markets
US7856378B2 (en) Method and system for facilitating trading of media space
US20120022934A1 (en) Method and apparatus for generating a sale offer over an electronic network system
US20140032275A1 (en) System and method for improved app distribution
JP2004234520A (ja) 広告管理方法
US20070094074A1 (en) Method and system for facilitating trading of digital media space
WO2001001315A1 (fr) Procede et systeme de mise en relation d'acheteurs groupes avec des vendeurs
CN111612607A (zh) 互联网金融管理系统
EP3965044A1 (fr) Procédé, système, programme et support d'échange de données personnelles
US20210342904A1 (en) multi-dimensional system and method for buyers to drive e-commerce
US20080032678A1 (en) Context based marketing
WO2015009936A2 (fr) Système et procédé pour un budget multimédia attaché à des offres de réseau
WO2023112060A1 (fr) Plateforme de commercialisation multi-commerçants et procédé associé
KR20240011413A (ko) 상조서비스와 결합상품을 연계 판매하기 위한 스마트할부 시스템 및 방법
CN116051242A (zh) 一种适合买方市场环境的建材采购商城及其采购方法
US20140164110A1 (en) System and method for media spend attached to network offers
KR20090001798A (ko) 공동 마케팅 방법 및 그 서비스 시스템
KR20020005154A (ko) 인터넷 광고를 이용한 비즈니스 시스템 및 회원관리 방법

Legal Events

Date Code Title Description
AK Designated states

Kind code of ref document: A1

Designated state(s): AE AL AM AT AU AZ BA BB BG BR BY CA CH CN CU CZ DE DK EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MD MG MK MN MW MX NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT UA UG US UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: A1

Designated state(s): GH GM KE LS MW SD SL SZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

121 Ep: the epo has been informed by wipo that ep was designated in this application
DFPE Request for preliminary examination filed prior to expiration of 19th month from priority date (pct application filed before 20040101)
NENP Non-entry into the national phase

Ref country code: KR

REG Reference to national code

Ref country code: DE

Ref legal event code: 8642

122 Ep: pct application non-entry in european phase