US3913249A - Brand name shopping guide - Google Patents

Brand name shopping guide Download PDF

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Publication number
US3913249A
US3913249A US499404A US49940474A US3913249A US 3913249 A US3913249 A US 3913249A US 499404 A US499404 A US 499404A US 49940474 A US49940474 A US 49940474A US 3913249 A US3913249 A US 3913249A
Authority
US
United States
Prior art keywords
guide
window
items
mask
core plate
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
US499404A
Other languages
English (en)
Inventor
Walter Kaslow
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to US499404A priority Critical patent/US3913249A/en
Priority to AU75129/74A priority patent/AU7512974A/en
Priority to CH1539874A priority patent/CH582926A5/xx
Priority to GB4995674A priority patent/GB1443297A/en
Priority to DK606974A priority patent/DK606974A/da
Priority to BE150805A priority patent/BE822543A/xx
Priority to NL7415555A priority patent/NL7415555A/xx
Priority to SE7415017A priority patent/SE7415017L/xx
Priority to FR7439194A priority patent/FR2330101A1/fr
Priority to ES1974207985U priority patent/ES207985Y/es
Application granted granted Critical
Publication of US3913249A publication Critical patent/US3913249A/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F7/00—Signs, name or number plates, letters, numerals, or symbols; Panels or boards
    • G09F7/02—Signs, plates, panels or boards using readily-detachable elements bearing or forming symbols
    • G09F7/08—Signs, plates, panels or boards using readily-detachable elements bearing or forming symbols the elements being secured or adapted to be secured by means of grooves, rails, or slits
    • G09F7/10—Signs, plates, panels or boards using readily-detachable elements bearing or forming symbols the elements being secured or adapted to be secured by means of grooves, rails, or slits and slideably mounted
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F7/00—Signs, name or number plates, letters, numerals, or symbols; Panels or boards

Definitions

  • Each panel is provided with one or more rows of win- [58] Field of Search 1 16/135, 130; 40/65, 64 R, dows, alongside of which appear a general list of items 40/16; 35/9 E identified by their generic names, so that each window represents a respective item.
  • Cited window and the core plate is a mask that is slidable UNITED STATES PATENTS within a restricted frame area whereby the mask is shiftable from an open position in which the window is fully exposed to reveal a brand name printed on the 275lg7s 6/1956 De 116/135 core plate to a closed position in which the window is 2:828:713 4/1958 Smith 116/135 fully blocked Thus y Selectively Shifting masks to 3,014,727 12/1961 Myers, Jr... 116/135 X their open positions, the guide thereby indicates the 3,140,552 7/1964 Mader 40/65 X items to be purchased by their brand names.
  • the choice made by the shopper at the pick-up point is crucial to the producers successs.
  • the producer's brand is not only in competition with many other brands but his brand may in some instances by placed on a low shelf, whereas other brands may be more accessibly located on higher shelves.
  • the shopper is therefore more likely to reach for a competing brand unless there is some factor which induces the shopper to search for and select the producers product.
  • the factor having the greatest influence on the average shopper is advertising, for if a shopper as a result of impressions gained through the media is preconditioned to believe that a given brand is superior or represents a better buy than others, this shopper will be inclined to purchase the advertised brand. But this factor comes into play only if the impression made by advertising is present in the mind of the shopper at the moment the shopper is confronted with several rival brands.
  • an object of the invention is to provide a shopping guide which though compact and convenient, has a high item capacity whereby the guide is suitable for use in supermarkets.
  • a guide formed by a core plate sandwiched between a pair of display panels each having at least one row of windows which are displaced from the edge of the panel to provide a presentation space for a general list of items identified by their generic names, which list appears alongside the window row whereby each window represents a respective item.
  • each window in the row thereof and the core plate Interposed between each window in the row thereof and the core plate is a mask which is slidable within a restricted frame area whereby the mask is shiftable from an open position in which the window is fully exposed to reveal a brand name printed on the core plate to a closed position in which the window is fully blocked to conceal the brand name.
  • the guide thereby indicates needed items by their preferred brand names.
  • FIG. 1 is a front elevation of a preferred embodiment of a shopping guide in accordance with the invention
  • FIG. 2 is an end view of the guide
  • FIG. 3 is a transverse section taken through the guide
  • FIG. 4. is a perspective view of a portion of the guide
  • FIG. 5 is a longitudinal section taken through the guide
  • FIG. 6 is an exploded view of the guide.
  • a preferred embodiment of a shopping guide in accorance with the invention the main components of which are a core plate 10, sandwiched between a pair of identical display panels 11 and 11
  • These components as well as the mask elements to be later described, are preferably all fabricated of synthetic plastic material of good strength, such as PVC or polypropylene, the components being laminated together whereby the guide may be assembled quickly and at low cost.
  • Each display panel is provided with two parallel rows of rectangular window 12, the rows being spaced inwardly from the edges of the panel to define presentation areas on which a general list of items to be purchased is formed.
  • a list LL of items Aspirin, Baby Food, Bacon, etc. while alongside the right row of windows is a list LR of other items.
  • the various items on these lists are identified by their generic names.
  • each window there is disposed a slidable mask 13 provided with a lateral tab 14 which projects through the window to a point slightly beyond the surface of the display panel, to facilitate manipulation of the mask.
  • Each mask is interposed between a display panel (11 or 11 and one face of core plate 10, the mask being confined within a restricted frame area SA which encompasses the associated window.
  • Area SA is defined by parallel ribs 15 extending transversely across the rear of the panels, a longitudinally-extending rib l6 and end stops 17.
  • the width of rectangular mask 13 matches the spacing between adjacent ribs 15.
  • the length of the mask relative to that of frame area SA is such that when the mask is fully retracted by means of tab 14, one of its edges lies against end stops l7 and the associated window 12 is fully exposed, whereas when the mask is shifted so that its opposite edge lies against rib 16, the window is fully blocked.
  • Each mask is provided with a small rounded boss 19 which when the mask fully blocks its associated window, is received within a small detent socket 20 formed in the core plate, thereby maintaining the mask in its closed position so that it will not shift unless pushed by the operator.
  • each of the two rows has twenty-five windows and since there are two identical display panels, the shopping guide has a total capacity of one hundred items which is adequate for most purposes. Obviously one may produce guides having a greater or smaller number of windows to meet particular requirements. Also instead of having one guide to serve for the full range of supermarket items, one may have specialized guides, each limited to a particular class of goods, such as one guide for hardware, and another guide for groceries.
  • Printed, embossed, engraved or otherwise applied on either face of the core plate at positions in registration with the window positions on the display panels are brand names related to the generic names listed alongside the windows.
  • a brand name such as SQUIBB or BAYERS
  • BUD or PABST a brand name related to the generic names listed alongside the windows.
  • the guide is very simple to operate, for the user has merely to consult the general list and shift the masks which are related to items to be purchased.
  • the resultant exposure of the brand name tags the needed items and at the same time instructs the user as to which brand to choose.
  • the user refers to the guide he sees the items he needs both in terms of their generic and brand names and is disposed to select these brands in preference to others.
  • the brand names appearing on the core plate are preferably printed in their Trademark or Logo form, so that the user can more quickly recognize the product on the shelf.
  • a shopping guide comprising:
  • each panel having a row of windows thereon and a presentation area parallel to said row, said presentation area having formed thereon a general list of items, each item in the general list being disposed adjacent a respective window in the rowand identifying a product to be purchased by its generic name, said core plate having a list of brand names on each face thereof in registration with said windows, the brand names being related to the items associated with said windows;
  • a mask interposed between each window in said row and said core plate, coacting means on the masks and the core plate to selectively maintain the masks in position, said mask being shiftable from a closed position in which the window is blocked to cover the brand name associated therewith to an open position revealing said name, whereby the user by selectively shifting the masks, identifies the items to be purchased, each mask being confined within a frame area defined by ribs encompassing each window and formed in the rear of each of said panels.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Displays For Variable Information Using Movable Means (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)
  • Machine Translation (AREA)
US499404A 1974-08-22 1974-08-22 Brand name shopping guide Expired - Lifetime US3913249A (en)

Priority Applications (10)

Application Number Priority Date Filing Date Title
US499404A US3913249A (en) 1974-08-22 1974-08-22 Brand name shopping guide
AU75129/74A AU7512974A (en) 1974-08-22 1974-11-07 Brand name shopping guide
GB4995674A GB1443297A (en) 1974-08-22 1974-11-19 Brand name shopping guide
CH1539874A CH582926A5 (en, 2012) 1974-08-22 1974-11-19
DK606974A DK606974A (da) 1974-08-22 1974-11-21 Indkobshuskeliste med fabrikatnavn
BE150805A BE822543A (fr) 1974-08-22 1974-11-25 Guide d'achat indiquant par leurs marques les articles a acheter
NL7415555A NL7415555A (nl) 1974-08-22 1974-11-28 Boodschappenlijst.
SE7415017A SE7415017L (sv) 1974-08-22 1974-11-29 Inkopslista
FR7439194A FR2330101A1 (fr) 1974-08-22 1974-11-29 Guide d'achat indiquant par leurs marques les articles a acheter
ES1974207985U ES207985Y (es) 1974-08-22 1974-11-29 Guia de compras.

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US499404A US3913249A (en) 1974-08-22 1974-08-22 Brand name shopping guide

Publications (1)

Publication Number Publication Date
US3913249A true US3913249A (en) 1975-10-21

Family

ID=23985141

Family Applications (1)

Application Number Title Priority Date Filing Date
US499404A Expired - Lifetime US3913249A (en) 1974-08-22 1974-08-22 Brand name shopping guide

Country Status (10)

Country Link
US (1) US3913249A (en, 2012)
AU (1) AU7512974A (en, 2012)
BE (1) BE822543A (en, 2012)
CH (1) CH582926A5 (en, 2012)
DK (1) DK606974A (en, 2012)
ES (1) ES207985Y (en, 2012)
FR (1) FR2330101A1 (en, 2012)
GB (1) GB1443297A (en, 2012)
NL (1) NL7415555A (en, 2012)
SE (1) SE7415017L (en, 2012)

Cited By (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4344644A (en) * 1980-06-13 1982-08-17 Somogyi Paul S Domestic inventory system
WO1986003323A1 (en) * 1984-11-30 1986-06-05 Alan Murray Shopping guide device and the like
DE9102863U1 (de) * 1991-03-09 1991-08-14 Dornieden, Alfred, 6751 Weilerbach Einkaufshilfe
US5253441A (en) * 1992-05-04 1993-10-19 Fred Rachiele Device for listing and marking items and errands
DE9310277U1 (de) * 1993-07-10 1993-11-25 Hüter, Ulrike, 01259 Dresden Vorrichtung zum Vormerken, Speichern und Ausgeben von Daten
US5363578A (en) * 1992-04-24 1994-11-15 Digital Equipment Corporation Identification panel for electronic equipment cabinet
USD386529S (en) * 1995-12-14 1997-11-18 Karvinen J Ray Memory aid
USD397152S (en) 1997-01-30 1998-08-18 Weller Jean D Forget-me-not shopping and errand list wall plaque
US6050214A (en) * 1998-03-04 2000-04-18 Okeefe; Penny Marie Device for indicating a restaurant patron's status
US20040103569A1 (en) * 2002-11-25 2004-06-03 D'angelo Dorothy Reusable reminder
US20090064920A1 (en) * 2007-09-09 2009-03-12 Lisa Annette Duer Method and device for recording periodic medicinal dosages
US8316790B2 (en) 2010-06-06 2012-11-27 Darren Coon Medical task status checklist and manufacturing method therefore
EP2956922A4 (en) * 2013-02-18 2016-11-16 Hammar Lars SHIELD WITH CHARACTER ELEMENTS
USD1049232S1 (en) * 2022-08-05 2024-10-29 Hunan Lezeqi Information Technology Co., Ltd. Checklist board
USD1065331S1 (en) * 2023-08-01 2025-03-04 Zexin Lin Planning board

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
IT8211697U1 (it) * 1982-06-11 1983-12-11 Marchese Filippo Insegna luminosa a lettere mobili intercambiabili
US5193297A (en) * 1991-10-23 1993-03-16 Fex Jesus A De Shopping guide
RU2197751C1 (ru) * 2001-10-29 2003-01-27 Тридрих Виктор Ростиславович Модуль сборного изображения

Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US1523374A (en) * 1925-01-13 Shopping list
US2228403A (en) * 1941-01-14 Calculating or display device
US2751878A (en) * 1956-06-26 De bodor
US2828713A (en) * 1956-01-27 1958-04-01 Lyle J Smith Program reminder
US3014727A (en) * 1960-03-15 1961-12-26 Jr Carl B Myers Game board
US3140552A (en) * 1962-10-29 1964-07-14 Robert J Mader Device for teaching the concept of fractions
US3402694A (en) * 1965-04-14 1968-09-24 Marvin O. Christman Card-holding indicating device
US3536897A (en) * 1968-05-23 1970-10-27 Rosemary Blankenship Hubbard Recipe converter

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US1523374A (en) * 1925-01-13 Shopping list
US2228403A (en) * 1941-01-14 Calculating or display device
US2751878A (en) * 1956-06-26 De bodor
US2828713A (en) * 1956-01-27 1958-04-01 Lyle J Smith Program reminder
US3014727A (en) * 1960-03-15 1961-12-26 Jr Carl B Myers Game board
US3140552A (en) * 1962-10-29 1964-07-14 Robert J Mader Device for teaching the concept of fractions
US3402694A (en) * 1965-04-14 1968-09-24 Marvin O. Christman Card-holding indicating device
US3536897A (en) * 1968-05-23 1970-10-27 Rosemary Blankenship Hubbard Recipe converter

Cited By (18)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4344644A (en) * 1980-06-13 1982-08-17 Somogyi Paul S Domestic inventory system
WO1986003323A1 (en) * 1984-11-30 1986-06-05 Alan Murray Shopping guide device and the like
US4637337A (en) * 1984-11-30 1987-01-20 Murray Alan A Shopping guide device and the like
GB2179187A (en) * 1984-11-30 1987-02-25 Alan Murray Shopping guide device and the like
DE9102863U1 (de) * 1991-03-09 1991-08-14 Dornieden, Alfred, 6751 Weilerbach Einkaufshilfe
US5363578A (en) * 1992-04-24 1994-11-15 Digital Equipment Corporation Identification panel for electronic equipment cabinet
US5253441A (en) * 1992-05-04 1993-10-19 Fred Rachiele Device for listing and marking items and errands
DE9310277U1 (de) * 1993-07-10 1993-11-25 Hüter, Ulrike, 01259 Dresden Vorrichtung zum Vormerken, Speichern und Ausgeben von Daten
USD386529S (en) * 1995-12-14 1997-11-18 Karvinen J Ray Memory aid
USD397152S (en) 1997-01-30 1998-08-18 Weller Jean D Forget-me-not shopping and errand list wall plaque
US6050214A (en) * 1998-03-04 2000-04-18 Okeefe; Penny Marie Device for indicating a restaurant patron's status
US20040103569A1 (en) * 2002-11-25 2004-06-03 D'angelo Dorothy Reusable reminder
US20090064920A1 (en) * 2007-09-09 2009-03-12 Lisa Annette Duer Method and device for recording periodic medicinal dosages
US7614358B2 (en) * 2007-09-09 2009-11-10 Lisa Annette Duer Method and device for recording periodic medicinal dosages
US8316790B2 (en) 2010-06-06 2012-11-27 Darren Coon Medical task status checklist and manufacturing method therefore
EP2956922A4 (en) * 2013-02-18 2016-11-16 Hammar Lars SHIELD WITH CHARACTER ELEMENTS
USD1049232S1 (en) * 2022-08-05 2024-10-29 Hunan Lezeqi Information Technology Co., Ltd. Checklist board
USD1065331S1 (en) * 2023-08-01 2025-03-04 Zexin Lin Planning board

Also Published As

Publication number Publication date
SE7415017L (sv) 1976-02-23
DK606974A (da) 1976-02-23
FR2330101A1 (fr) 1977-05-27
CH582926A5 (en, 2012) 1976-12-15
NL7415555A (nl) 1976-02-24
ES207985Y (es) 1976-07-16
ES207985U (es) 1976-03-16
GB1443297A (en) 1976-07-21
BE822543A (fr) 1975-05-26
FR2330101B3 (en, 2012) 1978-09-29
AU7512974A (en) 1976-05-13

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