US2781898A - Display support - Google Patents

Description

Feb. 19, 1957 J. D. DESMOND ET AL DISPLAY SUPPORT Filed Feb. 28, 1955 W v 470 m ma DISPLAY SUPPORT John D. Desmond and Raymond A. Cote, Philadelphia, Pa., assignors to Container Corporation of America, Chicago, 11]., a corporation of Delaware Application February 28, 1955, Serial No. 490,807

6 Claims. (Cl. 206-45.19)

This invention relates to display supports and more particularly to display supports formed of foldable paperboard.

Objects of the present invention are to provide an attractive form of paperboard display support particularly adapted to retain resiliently one or more fragile, elongated articles such as bottles; to form the support in such manner that it can be manufactured originally in flattened or collapsed form for shipment to the packer, and adapted to be set up easily and quickly to receive one or more filled receptacles and retain them in display condition; also to form the support in such manner as to provide effective cushioning means for the receptacles retained in the support whereby the filled receptacles will have adequate protection during shipment even in the event the shipping containers enclosing the filled display supports are subjected to rough or careless handling.

Other objects are generally to improve and simplify paperboard display supports so as to provide for eflicient assembly of fragile elongated articles, such as bottles, within the support and at the same time provide an attractive counter display for use at point of retail sale.

Additional objects and advantages will become apparent as the description proceeds.

In the drawings:

Fig. 1 is a perspective view of the display support in set up condition ready to be loaded with articles;

Fig.2 is a cross sectional view taken along line 22 of Fig. 1;

Fig. 3 is a longitudinal sectional view, a portion of th mid section being broken out, taken along line 33 of Fig. l; and

Fig. 4 is a view of a preferred form of blank from which the display support is constructed.

The display support, as herein disclosed, provides a neat, attractive and sturdy paperboard holder in the form of a frame with hollow sections certain of which are formed with apertures for receiving the ends of articles, such as small bottles of perfume or other cosmetic, there being inner cushioning means provided to receive contact of the ends of the articles and effectively cushion them from shocks during handling and shipment. The flexibility of the paperboard is such that the support may be set up in finished form after which the bottles or other articles may be inserted in place by slightly forcing apart the apertured portions of the hollow sections. As soon as the ends are in place the apertured wall snaps back into normal position to hold the article securely against accidental displacement.

Referring more particularly to the drawings, showing a preferred embodiment, the display support as a whole is indicated at 10, and generally comprises upper and lower walls 11, 12, and end walls 13, 14. It is preferably, although not necessarily, made from a single blank 15 suitably cut and creased to provide all the necessary parts of the construction. The' form of blank shown F ted States Patent" See lends itself in high degree to high-speed, and therefore economical, production.

The blank 15 is formed with longitudinal crease lines 16 and 17 between which are defined primary wall panels 20, 21, 22 and 23 which form the outer surfaces of the completed display support. Crease lines 18, 19 and 19a, extending transversely of the blank, separate these panels from each other. Crease line 25, extending longitudinally of the blank, defines between such line and crease line 16 a series of narrow panels comprising vertical panel portions 26, 27, 28 and 29 in the completed form of the display support. The longitudinal crease line 31 defines between such line and crease line 25 a series of panels preferably the same width as panels 20, 21, 22 and 23 designated at 32, 33, 34 and 35. These form the panels facing toward the inside of the open frame.

A series of panels 36, 37, 38 and 39 is defined between crease line 31 and the adjacent edge of the blank. These panels provide the vertical faces of'the display support opposite panels 26, 27, 28 and 29. For convenience of description the three series of panels just described, carried by the primary panels 20, 21, 22 and 23, are referred to as secondary wall panels.

On the opposite side of the primary wall panels 20, 21, 22 and 23 a crease line 41 is impressed which defines between such crease line and the crease line 17 a series of elongated panels 42, 43, 44 and 45. A second crease line 47, defines between such line and crease line 41 another series of elongated panels 48, 49, 50 and 51. Between crease line 47 and the edge of the blank are defined elongated panels 52, 53, 54 and 55.

Panels 48, 49, 50 and 51, herein referred to as tertiary wall panels, constitute inner cushioning panels and the narrow panels on each side of the cushioning panels are vertical panels which function to position the cushioning or tertiary panels in their desired relationship to the primary and secondary panels.

The blank is preferably cut away, as indicated at 56, 56, 57 and 57, at the corners of panel 33 and cut away at 58, 59, 60 and 61 at the corners of panel 35, and cuts are made at 62, 63 and 64 to separate the adjacent ends of panels 36, 37, 38 and 39. By reason of these cut-away portions and the cuts, the end portions of vertical panel 37 can be folded in set-up position to overlie the end portions of panels 36 and 38 and likewise the end portions of panel 39 can be folded to overlie the other adjacent end portions of panels 36 and 38. On the other vertical face of the display support the end portions of panel 27 can be folded in set-up condition to overlie the adjacent end portions of panels 26 and 28, and the end portions of panel 29 can be folded to overlie the other adjacent end portions of panels 26 and 28.

Suitable slits and cut-away portions are also formed in the tertiary wall panels and their attached portions. Slits indicated at 65, 66 and 67, are formed between the adjacent ends of panels 42, 43, 44 and 45. The end portion of wall panels 49 and 53 are somewhat cut away, as indicated at 68 and 69, and the end portions of wall panels 51 and 55 are cut away as indicated at 70 and 71.

For the purpose of assisting in the retention of articles the bottle can be retained in one of the apertures 74 and the lower portion of the bottle can be retained in one of the registering apertures 75. v

Any suitable means can be employed for securing the display support in generally rectangular form. For this purpose there is preferably provided on the end of wall panel a tab member 76 having foldable, laterally ex tending wing portions 77, 77 at its end. These wing portions are adapted to be received in suitable openings in wall 23, such openings being provided by slits 73, 73.

The display support is preferably prepared in the carton plant in the form of a glued, collapsed tube. A convenient Way of effecting this result is to move the blanks longitudinally through a suitable gluing and folding machine which will apply adhesive to one surface of the narrow wall panels 42, 43, 44 and 45. During the travel of the blank walls 48, 49, 50 andSl and the walls 52, 53, 54 and 55 carried thereby will be folded over to lie flat upon the adjacent walls 42, 43, 44 and and walls 20, 21, 22 and 23. As the blank continues in its travel another folding operation takes place. The four sets of walls just referred to are folded over against wall 26, 27, 28 and 29 and their attached walls 32, 33, 34 and 35. This brings the tertiary panels 48, 4?, and 51 and attached portions 52, 53, 54 and into facets-face contact with the secondary wall panels 32, 33, 34 and 35 and their attached wall panels 26, 27, 28 and 29.

The third step is to fold over the wall panels 36, 37, 33 and 39 so that such walls will come into flat contact against the surfaces of wall panels 42, 43, 44 and 45 to which adhesive has been applied.

At this stage after the adhesive has become set, the display support is in the form of an elongated flat tube and is ready for shipment to the user.

In the assembly of the display support intoopen or rectangular condition the operator takes up the flattened tube and, by compressing it edgewise, the tube can be brought to expanded form with the primary, secondary and tertiary wall panels all in spaced, parallel relation. While the tube is held in expanded form the four sections are folded along score lines 18, 19 and 190 so that the sections will assume a rectangular form, as in Fig. 1. Due to the folding of the sections in this manner the end portions of wall 33 and 35 connecting wall 33 with walls 32 and 34 and the end portion of wall 35 connecting wall 35 with 34 will be bent to accommodate the folding of the sections. After the sections have been brought into rectangular form the tongues 77 will be inserted in the openings provided by the slits 78 so as to hold the display support in its rectangular frame-like shape.

The display support is now ready to receive the bottles or other articles which are to be retained thereby. In practice, where articles such as bottles are to be retained in the display support the over-all length of the bottle is substantially equal to the distance between the tertiary panels 48 and 50, the secondary panels 32 and 35 are spaced relatively closely to their adjacent tertiary panels so that only a relatively small portion of the length of the bottle will be received into the apertures 74 and 75. Due to the resilience of the secondary panels it is readily possible to insert one end of the bottle, such as the neck end, into the aperture 74 and then force the bottom end of the bottle along the face of the secondary panel 34 until the bottom of the bottle moves along far enough to be received into the aperture 75 at which point the secondary panel snaps into normal position so that the edges of the aperture surround the lower portion of the bottle. The bottle is then adequately held in place within the upper lower apertures 74 and 75 and the ends of the bottle are in substantial engagement with the tertiary panels 48 and 50.

When the one piece blank has been folded and set up to provide the open frame display support, as above described, each of the secondary panels and its front and back panels together provide a first channel member integrally attached along a fold line to one side of the corresponding primary panel. Also, each of tie tertiary panels and its front and back panels together provide a second channel member integrally attached along a fold line to the other side of the corresponding primary panel and enclosing the first channel member, as will be clear from the drawings. The blank may thus be machine glued and folded at high speed, which is conducive to volume production and low cost. Further, the front and back panels of the second channel member seat on and are secured to the front and back panels of the first channel member. That provides a double channel structure for the walls of the open frame, which possess considerable rigidity and substantial mechanical strength, desirable in an open frame structure of this type.

While the present description sets forth a preferred embodiment of the invention, numerous changes may be made in the construction without departing from the spirit of the invention, and it is therefore desired that the present embodiment be considered in all respects as illustrative and not restrictive, reference being had to the appended claims rather than to the foregoing description to indicate the scope of the invention.

We claim:

I. A display support formed from a one piece blank of resilient sheet material such as paperboard folded to provide an open rectangular frame having upper and lower walls and end walls, said upper and lower walls respectively comprising an outer primary panel, a secondary panel spaced inwardly from and parallel with said primary panel, and a tertiary panel spaced inwardly from and parallel with said secondary panel, said secondary panel being integrally attached along a fold line to one side of said primary panel and said tertiary panel being integrally attached along a fold line to the other side of said primary panel.

2. A display support formed from a one piece blank of resilient sheet material such aspaperboard folded to provide an open rectangular frame having upper and lower walls and end walls, said upper and lower walls respectively comprising an outer primary panel, a first channel member integrally attached along a fold line to one side of said primary panel and disposed in superposed relation to and opening toward said primary panel with the bight portion of said channel member providing a secondary panel spaced inwardly from and parallel with said primary panel, and a second channel member in tegrally attached along a fold line to the other side of said primary panel and enclosing said first channel member and providing a tertiary panel spaced inwardly from and parallel with said secondary panel.

3. A display support formed from a one piece blank of resilient sheet material such as paperboard folded to provide an open rectangular frame having upper and lower walls and end walls, said upper and lower walls respectively comprising an outer primary panel, a first channel member integrally attached along a fold line to one side of said primary panel and disposed in superposed relation to and opening toward said primary panel with the bight portion of said channel member providing a secondary panel spaced inwardly from and parallel with said primary panel, and a second channel member integrally attached along a fold line to the other side of said primary panel and enclosing said first channel member and providing a tertiary panel spaced inwardly from and parallel with said secondary panel, the front and back panels of said second channel member seating on and being secured to the front and back panels of said first channel member.

4. A display support formed from a one piece blank of resilient sheet material such as paperboard folded to provide an open rectangular frame having upper and lower walls and end walls respectively comprising an outer primary panel, a secondary panel spaced inwardly from and parallel with said primary panel, and a tertiary panel spaced inwardly from and parallel with said secondary panel, said secondary panel being integrally attached along a fold line to one side of said primary panel and said tertiary panel being integrally attached along a fold line to the other side of said primary panel.

5. A display support formed from a one piece blank of resilient sheet material such as paperboard folded to provide an open rectangular frame having upper and lower walls and end walls respectively comprising an outer primary panel, a first channel member integrally attached along a fold line to one side of said primary panel and disposed in superposed relation to and opening toward said primary panel with the bight portion of said channel memberproviding a secondary panel spaced inwardly from and parallel with said primary panel, and a second channel member integrally attached along a fold line to the other side of said primary panel and enclosing said first channel member and providing a tertiary panel spaced inwardly from and parallel with said secondary panel.

6. A display support formed from a one piece blank of resilient sheet material such as paperboard folded to provide an open rectangular frame having upper and lower walls and end walls respectively comprising an outer primary panel, a first channel member integrally attached along a fold line to one side of said primary panel and disposed in superposed relation to and opening toward said primary panel with the bight portion of said channel member providing a secondary panel spaced inwardly from and parallel with said primary panel, and a second channel member integrally attached along a fold line to the other side of said primary panel and enclosing said first channel member and providing a tertiary panel spaced inwardly from and parallel with said secondary panel, the front and back panels of said second channel member seating on and being secured to the front and back panels of said first channel member.

References Cited in the file of this patent UNITED STATES PATENTS 2,349,241 Arneson May 23, 1944 2,399,537 Belden Apr. 30, 1946 2,654,469 Fulmer Oct. 6, 1953 2,713,452 Williamson July 19, 19,55

, FOREIGN PATENTS 575,029 France Apr. 11, 1924 431,983 Italy Mar. 10, 1948

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