US2742723A

US2742723A - Greeting-display card

Info

Publication number: US2742723A
Application number: US194428A
Authority: US
Inventors: Klein Goldie; Klein Benjamin
Original assignee: Individual
Current assignee: Individual
Priority date: 1950-11-07
Filing date: 1950-11-07
Publication date: 1956-04-24
Anticipated expiration: 1973-04-24

Description

April 24, 1956 G. KLEIN EI'AL 2,742,723

GREETING-DISPLAY CARD 3 Sheets-Sheet 1 Filed Nov. '7, 1950 INVENTORS. Goldle Klein BY Benjumi Klein Arfornev I April 24, 1956 G. KLEIN ETAL GREETING-DISPLAY CARD 3 Sheets-Sheet 2 3 w l 3 7! M v 4 3 m .l N 4 m n M f f f m mmnm r i Kul m 7 mm W m n 0 e G B Y MC B 6 6 w G F.

Filed Nov. 7. 1950 April 24, 1956 Filed Nov. 7. 1950 G. KLEIN ETAL GREETING-DISPLAY CARD 3 Sheets-Sheet 3 INVENTORS. Goldie Klein BY Benjamin Klein I Attorney Unit d State Patent 7 GREETING-DISPLAY CARD 1 v Goldie Klein and Benjamin Klein, Long Island City, N. Y.

Application November 7, 1950, Serial No. 194,428

4 Claims. (Cl. 40-126) The present invention relates to greeting cards and displays, especially tocards having a portion or portions arranged to extend in diiferent vertical and horizontal planes when erected. The invention relates more particularly to cards of the type in which two portions are movable relativeto one another in erecting the card, whereby the various horizontal and vertical elements are caused to assume their intended relative positions.

It, is an object of the present invention to provide a card in which movement of the base relative to the upright portion will cause relative movement of other portions of the card. This will enable the card to produce an etfect of disclosing or hiding portions of the design as one portion of the card is moved relative to another portion.

It is also an object of the present invention to provide a card which is constituted of asingle sheet of paper but which, in its erected'position, will have portions extending in various different horizontal and vertical planes and .which will provide a uniquerelative movement of the parts in erecting the card. The importance of obtaining the eiiects and results set out above in a single sheet of paper cannot be'overemphasized, since it is this factor that makes the structure commercially practicable, permitting the card to be producedv and sold at a price at which such articles'must be sold. Another feature of the present invention is that all printingand coloring need be applied to only one side of the sheet. This also has the elfect of greatly simplifying manufacture and thereby reducing the cost of manufacture. g 7

Still another object of the present invention is to provide a method of releasably locking the card in the upright position. A card embodying the present invention is provided with a-locking device which will automatically hold it in the erected position. The structure provided to do this is integral with the rest of the card and extremely simple; therefore it doesnt add any appreciable amount to the cost of manufacture. Another advantage of the card provided with a locking device embodying the present invention is its simplicity of assembly. After cutting,

scoring, and folding, the locking arm or flap can readily be inserted into a previously cut slot, reducing the time, and therefore the cost, of final assembly to a minimum.

. It' is also an object of the present invention to provide a lockingdevice which will permit the card to be collapsed from the erec'tedposition'without the necessity of manually releasing the locking device or adjusting any other parts of the card.

; It is also an object of the present invention to provide alocking device which can be fitted into the theme or motif of the card. Subject matter can be printed on the locking tab or arm and as it moves to the locking position, the subject matter which has previously been hidden, will be exposed.

These and other objects and advantages of the present invention will be more readily apparent from the following description and drawing of one specific embodiment of the present invention, in which drawing:

33, and 34.

I 2,742,723 Patented Apr. 24:, 1956 Fig. 1 is a reduced front view of a card blank that has been cut and scored in accordance with the present invention prior to folding and applying to a backing sheet;

Fig. 2 is a plan view of a card embodying the present invention in the erected position; 7

Fig. 3 is a partially broken away enlarged'side view thereof;

Fig. 4 is a sectional view thereof taken along line 4-4 on Fig. 2;

Fig. 5 is a front view thereof;

Fig. 6 is a partially broken away plan view of a modified form of the present invention in the erected position;

Fig. 7 is a sectional view taken along line 77 on Fig 6;

Fig. 8 is a plan view of a second modification, showing the card in the erected position; v I

Fig. 9 is a plan view of a portion of the blank for forming the second modification; and V Fig. 10 is a sectional view taken along line 10--10 on Fig. 8.

. The card shown in the drawings is a Valentine card but it will be clear from the description that the present invention is adaptable for use in all types of greeting cards and display cards. The structure shown in the drawing and described herein is not in any way intended as a limitation on the scope of the invention.

In the embodiment illustrated, as can be seen best in' Fig. 1, a single sheet of paper 10 is cut, scored and imprinted in accordance with a predetermined design. The sheet is then folded along certain of the scoring lines as will be more particularly pointed out hereinafter and secured to a heavier backing sheet 11,'as' shown inv Figs. 2 through 5. In the modified forms shown in Figs. 6 through 10, no backing sheet has been utilized.

The sheet 10 is cut to the overall pattern shown in Fig. 1. The wings 12 being cut as shown.v The wings 12 born sist of a tab portion 13, an intermediate portion 14 and a design carrying portion 15. The intermediate portion 14 is separated from the tab portion 13 by scoring 16 and is partially separatedfrom the body of sheet 10 by cut 17. The design carrying portion 15 is separated from the intermediate portion 14 by scoring 18;

In the specific embodiment shown, other portions of the design are cut from the sheet 10 so that in the erected position they will lie in different horizontal and vertical planes. The man and large heart shown are cut away from the rest of the card along line 19, to form a vertical element 20 when the card is erected. This cut 19, of course, does not include the entire periphery of the vertical element 20. Connecting

tabs

21 and 22 are left and score lines 23 and 214 provided so that in the erected position the

tabs

21 and 22 constitute horizontal elements. Nor is the vertical element 20 separated from the rest of the sheet 10 along score line s, 25 and 26. f

The sheet 10 is adapted to be folded along a horizontal line to provide a primary vertical element 27 and a base or primary horizontal element 28. For this reason scoring lines 29 are provided.

Other vertical and horizontal elementsprovide a p1atform for the figure of the man to stand on. One set of these is formed by

cuts

30 and 31 and score lines 32 and In the erected position theelement 35 assumes a horizontal position and the element 36 assumes a vertical position. Another set is formed by cut 31 and cut 37 and scoring v38, 39 and'4b; Forming in the erected position horizontal element 41 and vertical element 42. i

The sheet 10 is secured to the backing sheet 11, which is preferably of a heavier material, by pasting or some other conventional means. The backing sheet 11 consists of a vertical element 43 and two overlying horizontal elements 44' and 45 formed by folding them over one another along line 46, the two horizontal elements being secured together at 47.

Before securing the sheet to the backing sheet 11 the wings 12 are first folded into the proper position. They are first folded downwardly, into the plane of the drawing, along scoring 16. In this position the intermediate portion 14 will underlie the tab 13. The wing 12 is then folded upwardly, out of the plane of the drawing, along scoring 18 bringing the design carrying portion around to its proper position, as shown by the dot-dash lines of Fig. 1 and the full lines of Fig. 5. The wings 1?. are provided at their ends with slits 43. These slits 48 engage the upper portion or large heart design of the vertical element 20 so that the ribbon and small heart part of the design carrying portion 55 will overlie the vertical element 20 and the cupid part of the design carrying portion 15 will underlie the vertical element 29, as shown in Fig. 1, dotted position, and in Fig. 5.

In the collapsed position the

horizontal portions

44 and 45 are folded upwardly along line 49 carrying with them i.

the base 28 of sheet 11 which folds along score line 29. In this position all of the elements lie in mutually parallel planes. To erect the card the base 28 is moved into the horizontal position, perpendicular to the primary vertical portion 2'7. During this movement the various horizontal and vertical elements move into their erected position. The vertical element 29 moves down an amount equal to the width of connecting

tabs

21 and 22. The wings 12, however, remain fixed, resulting in a relative movement between the vertical element 2i) and the wings 12. The

vertical element 26 moving in slit 48. In the embodiment shown this will result in an effect of the cupids printed on the design carrying portion E5 of the wings 12 moving up and from out of the large heart on the vertical element 20. Similar effects can be accomplished in different designs.

The locking device provided acts to hold the card in the right angular relationship, which has been termed the erected position, and permits closing the card without adjusting the locking device. To accomplish this the locking arm or tongue 50 is cut away from the rest of the sheet 10 on three sides by cut 51. in the embodiment shown in Figs. 1 through 5, a catch flap 52 is cut in horizontal element 44 of the backing sheet 11 by cut 53. The cut 53 is U-shaped and separates the catch flap 52 from the rest of element 44 on three sides. The tongue 50 is adapted to fold and pivot along line 54 and the catch flap 52 will pivot and fold along line 55.

The end of the tongue 50 is folded under along scoring 56 to provide flap 57. The tongue 50 fits into the slot formed by the horizontal portion of cut 53 and the flap 57 folds under the catch flap 52 as can best be seen in Fig. 4. In the collapsed position the tongue 50 moves in the horizontal portion of the'cut 53 into the space between the

horizontal elements

44 and 45 of backing sheet 11.

It should be noted that the cut 53 which forms the catch flap 52 is U-shaped. This greatly increases the ease of assembly. The operator need only bend under flap 57, depress the catch flap 52 and insert the tongue 50 between the

horizontal portions

44 and 45 of backing sheet 11. The natural elasticity of the paper of cardboard will return the catch flap 52 to its horizontal position and the locking device will be completely assembled.

As the

horizontal elements

44 and 45, and the base 28, are moved into the erected position the tongue 50 moves in the space between the

horizontal elements

44 and 45 until the flap 57 catches on the front edge of the catch flap 52. For best results it is advisable to have the tongue 50 long enough to permit the horizontal and vertical portion of the car to move slightly past an exact right angular relationship. If the angle between the vertical and horizontal portions of the card is thus slightly greater than 90 the weight of the vertical member will act to cause a constant tension on the tongue 50 and the card will be securely held in the erected position when the horizontal portion is placed on a flat surface. However, this is not absolutely necessary, since the frictional force between the tongue 50, the flap 57, and the two

horizontal portions

44 and 45 of 11 will be great enough to prevent the vertical portion of the card from falling forward under most conditions.

Figs. 6 and 7 show another embodiment of the locking device in use where there is no backing sheet 11. In this embodiment the base 28 is folded under along line 58 and a horizontal bottom piece 59 is thus provided. The horizontal bottom piece 59 is secured to the base 28 at 60. If desired, the horizontal bottom piece 59 can be made of a separate sheet, in which case the front and back edges would be pasted to the base 28. A slit or slot 61 is cut into the base 28 and the tongue 50 inserted therein. The flap 57 on tongue 50 will act to catch onto the strip 62 left between the slot 61 and the cut 51 used to form tongue 50.

Figs. 8 through 10 show still another embodiment of the locking device. This embodiment also being adaptable for use with a card, where no backing sheet 11 is utilized. Of course both modifications shown in Figs. 6 through 10 may be used with a card having a backing sheet, if this is desired.

In this second modification the base 28 is folded along line 58 or may be provided with a separate horizontal bottom piece 59. A slot or slit 65 is cut into the base 28. The tongue 50 is provided with a small laterally projecting hook tab 66; and is not scored'to permit the end of it to be folded under the adjacent portion of the tongue. The slot 65 is equal in width to the width of the tongue 50 plus the tab 66, but is not directly in line with the tongue 50. The end 67 of the slot 65 is substantially in line with the edge 68 of the tongue 50, and the end 69 of the slot 65 is located to the left of the edge 70 of the tongue 50 by a distance equal to the amount the tab 66 extends beyond the edge 68 of the tongue 50.

The tongue 50 can be readily inserted into the slot 65 in assembly of the card by moving the lower end thereof slightly to the left. The natural elasticity of the material from which the card is made, such as paper or cardboard, will return the tongue 50 to its normal position and when the card is erected the tab 66 will catch on the end 67 of the slot 65 effectively locking the card in the vertical position.

If it is desired the tongue 50 in all embodiments shown can be used solely as part of the decorative scheme of the card, and the locking function eliminated. This could readily be accomplished by eliminating flap 57. in this form the tongue would act to disclose a hidden portion of the design as the card is moved into the erected position, and it could combine with the wings 12 to create a novel and interesting effect.

We claim:

1. A card of the class described having, when erected a plurality of elements disposed in various vertical and horizontal planes, all said elements being integral parts of the card blank, andsaid elements including a primary vertical element and a base joined thereto at a transverse fold line, a secondary vertical element, and wings on said primary vertical element, each of said wings comprising a tab portion, an intermediate portion, and a design carrying portion, all of which are integral with said primary vertical element, with said tab and design carrying portions being separated from said intermediate portion by scores, and said intermediate portion being folded under said tab portion along one of said scores, and said dc sign carrying portion being folded over said tab portion along the other of said scores.

2. The card of claim 1 including a tongue angularly disposed to said primary vertical element and secured thereto, the base being apertured, and said tongue being inserted in the aperture of the base and adapted to slide without manipulation of either the tongue or the aperwill ture, either forward or backward through said aperture either the tongue or the aperture, either forward or backward'through said aperture and under said base to either conceal or reveal printed matteron said tongue, as the primary vertical element and the base are moved relative to each other about said transverse fold line, said tongue being provided with a catch for engaging said base when the-angle between the primary vertical element and the base is substantially 90.

4. A card of the class described having, when erected, a plurality of elements disposed in various vertical and horizontal planes, all said elements being integral parts of the card blank, and said elements including a primary vertical element-and a base joined thereto at a tI'flIlSe verse fold line, a secondary vertical element, and wings on said primary vertical element each of said wings comprising -a tab portion, an intermediate portion, and a design carrying portion, all of which are integral with said primary vertical element, with said tab and design carrying portions being separated from said intermediate portion by scores, and said intermediate portion being folded under said tab portion along one of said scores and said design-carrying portion being folded over said tab portion along the other of said scores, said card including a tongue angularly disposed to said primary vertical element and secured thereto, the base being apertured, and said tongue being inserted in the aperture of the base and adapted to slide,'without manipulationof either the tongue or the aperture, either forward or backward through said aperture and under said-base to either conceal or reveal printed matter on said tongue, as the primary vertical element and the base are moved relative to each other about said transverse fold line, said tongue being provided with a catch for engaging said base when the angle between the primary vertical element and the base is substantially References Cited in the file of this patent UNITED STATES PATENTS 565,450 Gibson Aug. 11, 1896 1,041,738 Carter Oct. 22, 1912 2,144,512 Schwartz Jan. 17, 1939 2,152,299 Arndt Mar. 28, 1939 2,332,078 Hirschhorn' Oct. 19, 1943 2,415,501 Klein et a1. Feb. 11, 1947 2,431,835

Smith Dec. 2, 1947