US2240810A - Merchandise shipping and display package - Google Patents

Description

May 6, 1941. N, sNELLlNG 2,240,810

MERCHANDISE SHIPPING AND DISPLAY PACKAGE Filed July 21, 1937 2 Sheets-`Sheet 1- INVENTOR /V/c/m ,46 9M-UNG ATTORN May 6, 1941- N. sNELLlNG 2,240,810'

MERCHANDISE SHIPPING AND DISPLAY PACKAGE Filed July 21, 1937 2 Sheets-Sheet 2 INVENTOR /V/c//ams fvfu /A/G ATIORNE? M Patented May 6, 1941 UNiTE STATES PATENT OFFICE MERCHANDESE SHIPPING AND DISPLAY PACKAGE Nicholas Snelling,'.lackson Heights, N. Y., assignor to The National Process Company, New York, N. Y., a corporation of New York Application July 21, 1937, Serial No. 154,714

s claims. Y (o1. 20o- 44) This invention relates to the packing and dis,

playing of merchandise and particularly to a combination package of this class wherein the container proper is of irregular contour and in a display arrangement with the articles supported therein in display position, and outer ill.

ing and reinforcing box elements are employed in connection with the container in forming aA the character described which is formed from a single piece of material folded to form storage sections and display sections of irregular contour, and wherein the outer box part or wrapper is fashioned to form foldable box-like sections forming iillers in the irregular contour of the container and in converting the resulting pack,-

age into an even rectangular form, the greatest dimensions of which are governed substantially by the greatest dimension of said container, and with these and other objects in view, the invention consists in a package of the class and for the purpose specied which is simple in construction, eiiicient in use, and which is constructed as` hereinafter described and claimed.

The invention is fully disclosed in the following specification, of which the accompanying drawings form a part, in whichthe separate parts of my improvement are designated by suitable reference characters in each of the views, and in which:

Fig. 1 is a perspective view of one form of container made according to my invention illustrating the outer wrapper thereof in partially assembled position with respect to the container.

Fig. 2 is a vertical section through the device shown in Fig. 1 in completely assembled position.`

Fig. 3 is a plan view of the blank from which the container shown in Figs. 1 and 2 is formed.

Fig. 4 is a view similar to Fig. 1 showing a modied form of construction. p

Fig. 5 is a partial section on the line 5 5 of Fig. 4 showing the container detached.

Fig. 6 is a plan view of a blank from which the container shown in Fig. 4 is formed.

Fig. '7 is a perspective view of another form of container which I employ omitting the outer wrapper therefor.

Fig. 8 is a vertical section of the container shown in Fig. 7 illustrating one method of applying a wrapper thereon.

Fig. 9 is a sectional detail View showing a part of the container illustrated in Fig. '7 in folded position to illustrate another method of packing the same, and

Fig. 10 is a plan view of a blank from which the device shown in Figs. 7, 8, and 9, is formed.

In carrying my invention into effect, I construct a container proper in such manner as to form a complete display package thereof, with the articles of merchandise arranged therein so that when the outer liller and reinforcing parts of a complete shipping package are removed, the container islready to be placed upon a shelf, counter, or other support to display the merchandise therein without the necessity of the merchant opening or other wise tampering with the resulting package or container, thus assuring the manufacturer of the proper arrangement of his display when used by the merchant, as well as eliminating the loss of time which has, heretofor, 'been necessary in setting up combination display containers of conventional construction.

In addition to the forming, and by reason of` the use of the heavy reinforcing outer package parts, the inner container proper may 'be com- :posed of lightweight material which in itself would not be suitable for the shipment of the merchandise, but which on the other hand is sufcient to sustain the articles of merchandise in a displayed manner. In other words, my invention providesl a material saving in the cost of a comyIn the accompanying drawings I have shovi a few adaptations of my invention, and in Figs. 1 to 3 inclusive, I have shown a container ll formed from a blank similar to that shown in Fig. 3 and consisting of a front wall part I2, side wall Aparts I3, 13a, a, supplemental front wall part I4 adapted to extend forwardly of the wall part I2 by reason of the folded coupling section I5, a bottom wall part I6 foldable with respect to the lower edge of the part I4, a supplemental bottom Ilia. including a-flap portion IED, the latter being glued or otherwise secured to the bottom I6. The lower ends of the side walls [3a are provided with flaps I1, Ila which are .adapted to be arranged between the walls I6, lal when the container is or other merchandise, is arranged horizontally tol extend into the forwardly projecting bottom por.-

tion of the container, whereas theotherarticl-esare disposed vertically at the rear. of tliewall I2,"

and in the construction shown, extend to a point l below the top of said Wall so as to form a chamber orV compartment above the articlesV I9 rearwardly- In some instances the-wall I-4 of the wall I2. may have an Aupwardly extendingv display part I'4a formed from the part I5 and the wall I4 as` wellas the wall-s I2, I3, Isa, and ifVY desired thev wall I5 may beprinted, lithographed, or otherwise'characterized to produce an attractive display package. This package is entirely open at the 'back except `for the ilanges I8', I8a.. It will thusbe-seenthatthe container thus formed is not suitable, in itself,- for the shipment of merchandise. Y

I also employ supplemental container or package parts consisting of Ia combination cover and ller part 2! and an outer housing or sleeve part 2| both preferably composed of heavy or strong endurable material, such for example, as corrugated board.V The parts 2) and 2t may be economically cut from strips of corrugated board, the part 29 or the end portions thereof, beingv folded to form ller members 2i), and 2Gb, the member Eea being adapted to be arranged upon the front wall I2foi the container and above theoutwardly .extending partl I5, inv the mannerclearly illustrated in Fig. 2 of the drawings, Whereas the member h is disposed at the rear of the wall I2 and above the articles I9.-

It will thus be seen that when the member 2li is assembled, a complete rectangular package is formed, which package is' open at the sides only, and these sides are closed and the part 20 held in position by the enveloping sleeve 2|, the end portions 2Ic of which are adapted to be overlapped and glued, tied, or otherwise secured to gether so that the remainder of the package, consisting of the container I I and the part Zvmay be moved through the part 2l in opening the package. A suitable sealing strip can be provided over the upper and lower ends of the package-to prevent displacement of the parts in shipment ifdesired, or the entire package may be arrangedV in an outer paper or wrapper.

The construction shown in Figs'. 4, 5, and 6, differs from thatV shown in Figs. 1 to 3 inclusive primarily in the formation of a more complete box atV the lower end of the container 22. With this construction, the blank of .which isV shown in Fig. 6'jthe parts 23, 24, 24a, 25, 26 and 2l, are lsubstantially similar in, arrangement but different in construction to the parts. I2', I3, I 3a, I4, I5; and I6. substituted for the part Ilia is a part 28` which in the construction shown, forms a back wall for the. container V22, the wall having aninwardly: foldable supplemental back wall 28a whi'ch'is; adaptedto fold' over. overlapped ends of additional Vsupplemental back walls 28h, 28e

which .are foldable with respect to the side walls;

24, 24a', the wallsV 28h', 28e having upwardl'yexlar flanges 33, 33a are formed on the lower edges ofthe side Walls 30, 39a.

"lfhe resulting container 22 shown in Figs. 4 to 6` inclusive is naturally of a more substantial and stronger construction than the container shown in Figs. 1 to 3. However the lightweight construction thereof, and due to the fact that all ofthe articles of merchandise are arranged in the lower portion of the container, meansV are necessary -to-reinforce and support the front display wall 23 and that part of the walls 24, 24a above the wall 25, which forms the tcp of the container properj. This result is accomplishedby the use of a package part 3'4 similar to the part 20- and having. aller member 34a similar to the member 20a. and a member 34h similar to the member 20h. It will be understood that anV outer part similar to the. part 2| will also be used in conjunction with the' structure shown in Fig. 4, but this part is omitted simply :for clarity.

InFigs. 7 to 10- inclusive, I have shown a further modification which modiiies the structure shownin- Figs. 4, 5, and 6 primarily in providing one container, the forwardprojection of which simply acts as a display and article support but does not support the articles of merchandise in the shipment and transportation thereof. With this construction the container 35 is formed from a blank similar to thatlshown in Fig. 10 having a front display wall 36 joining a bottom wall 37 in a foldable display and articlesupporting section 38c0nsisting of top wall parts 39, fron-t wall parts 40v separated by a large opening 4I in which an article of merchandise taken from the container 35 may be placed in perpendicular display, the

acon-tour. of the-opening 4I conforming substantially with the contour of the article.

It willi be understood thatY the forward end of thelbottomV wall 3l supports theV walls 59 and 40 in extended position. However, these walls may be folded along a line 42fto'collapse the walls 3S, 40",` including the extension ofV the bottom wall 3l upon the front wall-35 inl the manner illustrated in Fig. 9 of the drawings, when the entire container ispacked inthe outer wrappers. On the other hand outer wrappings 'similar to that shown. in Figs. 1 and 4 maybe employedA as is illustrated in Fig. 8.

The front wan as has foldable side WzL-11's t3,

43a, having extending aps 44, 44cr'adapted to extendinto openings 45, formed between foldable back wall parts 4t,N 41'. The bottom wall includes upwardly extendingside lwall parts 48, 48a each having foldable back wall parts 49, 49a which arey adapted to be arranged within the parts. 46, 41, the parts 4,9', 49a having projecting tabs 50 which are free to pass through the openings 451the same as the rounded tab portions on thefiapsI 44, 44a.

The container 35 is adapted primarily for supporting tall packages which would extend upwardly above the bottom wall 3l to a position substantially similar to that indicated by the line :c in Fig, 8i of the drawings, so that in applying an outerl package part 5I to the container, the Iiller mem-ber 51a thereof will extend down to the line :c as indicated in Fig. 8 of the drawings. If the part I ls to be arranged as in the manner shown in Fig. 8, the other end thereof will include a ller part Sib which is disposed over the walls 39 as will be apparent. Using the construction as seen in Fig. 9, the member Sib would of course be removed.

It will be understood that the illustrations in the accompanying drawings simply demonstrate a few forms or adaptations of my invention and it will be apparent that many variations or modifications may be made in the form and construction of the container proper to adapt it for the packing and displaying of merchandise especially in a manner to render the packed merchandise freely accessible from the rear of the container fo-r delivery to a purchaser, while at the same f time producing at the front and sides of the container the representation of a complete and substantially closed container.

It will also be understood that the filler members of the outer package parts may be shaped to conform with and snugly support the vacant or open portions of the container proper to prevent displacement of the merchandise in said containers in the shipment or transportation thereof. It will Ialso be noted that the ller members are disposed on opposite sides of the display portion of the container so that this display portion regardless of its contour is reinforced and protected against damage during the shipment of the complete package. y

It will be apparent that my invention adapts itself primarily for use in the packing, shipping, and displaying of relatively small articles of merchandise, such for example as bottled goods, small package goods, cakes of soap and the like, and is especially adaptable for use in the merchandising of drugs, cosmetics, and similar merchandise.

Having fully described my invention, what I claim as new and desire to secure by Letters Patent, is:

1. A merchandise shipping and display container comprising a unitary blank of sheet material die cut and scored to form foldably related wall parts, predetermined wall parts being adapted, in the assembled position of said container, to form integral bottom, front, and front platform portions of said container, said platform being horizontal and extending rearwardly from the top edge of the front wall, a supplemental front Wall integral with the rear edge of said front platform and extending in permanent perpendicular position above said platform at 1a point intermediate the front wall and the rear of said container, side wall members integral with said supplemental front wall and extending to the bottom of said container, other foldable wall parts forming means for supporting and securing said container in the assembled position, and said. container being adapted for the packing of merchandise throughout the entire volume thereof below said front platform as well as between the supplemental front wall and side walls extending above said platform.

2. A merchandise shipping andV display container comprising a unitary blank of sheet material die out and scored to form foldably related wall parts, predetermined wall parts being adapted, in the assembled position of said container, to form integral bottom, front, and front platforms portions of said container, said platform being horizontal and extending rearwardly from the top edge of the front wall, a supplemental front wall integral with the rear edge of said front platform and extending in permanent perpendicular position above said platform at a point intermediate the front wall and the rear of said container, side wall members integral with said supplemental front wall and extending to the bottom of said container, supplemental side Wall mem-bers extending from the front wall to the rear of said container, said supplemental side Wall members being equal in height to the height of said front wall and front platform and overlying the lower portions of said rst named side wall members, other foldable wall parts forming means for supporting and vsecuring said container in the assembled position, and said container being adapted for the packing of merchandise throughout the entire volume thereof belofw said front platform as well as between the supplemental front wall and side walls extending above said platform.

3. A merchandise shipping and display container comprising a unitary blank of sheet material die cut and scored to form foldably related wall parts, predetermined w'all parts being adapted, in the assembled position of said container, to form integral bottom, front, and front platform portions of said container, said platform being horizontal and extending rearwardly from the top edge of the front wall, a supplemental front wall integral with the rear edge of said front platform and extending in permanent perpendicular position above said platform at aY point intermediate the front wall and the rear o-f said container, side wall members integral with said supplemental front wall and extending to the bottom of said container, other foldable Wall parts forming means for supporting and securing said container in the assembled position, said container being adapted for the packing of merchandise throughout the entire volume thereof below said front platform las well as between the supplemental front wall and side walls extending above said platform, the upper extremities of said side wall members terminating above the upper limits of the articles of merchandise to be arranged therebetween and below the upper extremity of said supplemental front wall, thereby forming of said supplemental front wall and side wall members effective display panels for substantially concealing the articles of merchandise therebetween, and said front platform being cut out to receive an article of merchandise supported in displayed po sition.

NICHOLAS SNELLING.

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