US2142200A - Section directory sign for stores - Google Patents

Description

Jan. 3, 1939. H. G. MARSHALL SECTION DIRECTORY SIGN E OR STORES Filed July 6, 1937 2 Sheets-Sheet Jan. 3, 1939. H. G. MARSHALL SECTION DIRECTORY SIGN FOR STORES Filed July 6,' 1957 2 Sheets-Sheet 2 ZnVezzor.

Marshal] @y Af Hiornetys.

Patented Jan. 3, 1939 UNITED STATES PATENT OFFICE 9 Claims.

My invention pertains to directory and advertising signs in stores, particularly grocery and similar stores of the self-service type. These directory boards generally indicate a section number, have a place for a designation of the particular goods Vand a holder for an advertising card. In view of the fact that there are a number of different ways or manners in which the directory sign is required to be placed in regard to the particular goods, it is necessary to have a number of diiierent attachments, for instance for securing the board directly to the top of a series of shelves, supporting this above a table or the like or on glass or similar panels. Hence one feature of my invention relates to the construction of the sign board and supporting devices for attaching this to various pieces of store furniture where the, particular goods are for sale. In this connection affeature of my invention relates to constructing the sign board with a plurality of vertical slots extending upwardly yfrom the lower edge whereby a holder socket or the like, this being of a flat type, engages and supports the sign. plate. A characteristic of the socket structure is forming this oi two plates, in some cases welded together, and mounted on a supporting stand, the socket having bolts extending therethrough correspondingto the number of slots in the sign plate. For instance a pair ci slots in a sign plate are usually satisfactory and the two bolts inthe socket engage in the slots and thus when tightened clamp the front and rear sides of the hat socket structure to the front and back of the sign plate, hence securing this firmly to the store furniture and in suitable location to call attention to the various goods on sale.` This arrangement of having the vertical slots on the lower edge of the sign plate allows readily Vadjusting this to have it horizontal and to also facilitate removal oi the plate for changing the advertising ymatter and replacement on the socket structure of the stand. In another form of my invention I utilize a socket structure formed of a face plate and a rear resilient or spring plate, these being adapted for attachment to the sign board by the slot and bolt connection and the rear plate having a curved and resilient clamping engagementv with a glass panel support or other similar structure.

Another feature of my invention relates to attaching and supporting an article on the sign board and having this associated with the advertising card of the particular article for sale or product. Thus for instance a sign board may advertise a certain line of canned goods and associated therewith on one side of the sign board my device holds and retains a sample of one of the cans. A feature oi my invention in this regard includes an article `supporting plate so shaped at the top and bottom to fit in a short channel structure used to support the-advertising card having such as a can attached thereto and thus associ-l ate the article with the advertising card. Another detail feature of my invention relates to a stand for supporting the advertising sign board above for instance a table or the like on which the goods for sale areV placed. rIhe stand therefore must have an attachment which does not interfere with placing goods for sale on the table or the like. Therefore with my invention the stand has anV upright member and a right vangular foot member attached to the table top by a screw and a transverse strap extending over the foot and thus clamping this rmly to the table top. Such construction gives a rigid support for the stand and yet does not materially interfere with'placing of goods` on a table or similar structure,

My invention is illustrated in connection with the accompanying drawings in which:

Figure 1 is an elevation of the section directory or signboard with one of the types of mounts and the bracket plate for supporting an article for exhibit;

Fig. 2 is a vertical section on the line 2-2 of Fig. 1 in the direction of the arrows; Fig. 3 is a vertical section on the line 3-3 of Fig. 1 in the direction of the arrows, showing part of the' socket support construction;

Fig. 4 is a horizontal section on the line 4 4 of Fig. l in the direction of the arrows;

Fig. 5 is an elevation of the bottom of the plate showing the vertical slots;

Fig. 6 is a'vertical section on the line tof Fig. 1 in the direction of the arrows;

Fig. 7 is a part elevation of Fig. 1 on a larger scale, illustrating the bracket plate with the exhibit;

Fig. 8 is a vertical section on the line 8 8 of Fig. 7 in the direction of the arrows;

Fig. 9 is an elevation showing a stand with the socket clamp at the top;

Fig. l0 is a horizontal section on the line lil-I El of Fig. 9 in the direction of the arrows;

Fig. 11 is a vertical section on the line i i-l l of Fig. 9 in the direction of the arrows;

Fig. 12 isa rear elevation taken in the direction of the arrow l2 of the Figure i3 showing a modified iorrn` of socket clamp for attaching to a glass partition or the like; and

Fig. 13 is a vertical section on the line l3-l3 of Fig. 12 in the direction of the arrows.

Referring lirst to the construction of Figs. l and 2, the direction sign or signboard is indicated by the numeral l l this beinga metal plate having a lower edge I2, two vertical edges i3, sloping upper sides I4 and flat or horizontal top edge l5. A plurality of vertical channel clips |6 and a plurality of horizontal channel clips I1 provide a means for holding a number or little card designated |8, this being slipped in from the top..

A guide channel structure is formedY of a thin metal strip 2| with upper and lower inturned flanges 22 and 23. This is welded or otherwise;

secured to the metal plate and forms a holder for any cards 24 or 25, these being slipped into the channel from either end. Thesecards usually. designate the article or produce being sold to which the sign is the directory.

An advertising card is held in place by a series of lower upwardly bent guide brackets 3| and 'upper downwardly bent guide bracketsv 32; A vertical stop bracket 33 limits the insertion of the card from one side of the directory plate and 'when this card is in position it is held by a clamping washer 3,4 attached to the plate by screw and extending over one edge of the advertising card. This is mainly for the purposeof preventing the card from being accidentally displaced.

In order to support the plate and to hold this in proper position, that is with the advertising matter horizontal, I provide an attaching assembly designated bythe numeral 40. This employs two or more vertical slots 4| from the lower edge I2 of the directory plate II, these being preferably symmetrically arranged as to the edges of the plate. A combination clamp and socket structure is formed of two` similar plates 46. These have contiguousV side portions 41 welded together and vertically outwardly pressed portions 48v forming a vertical recess 49. There is also an upper socket 50 formed by opposite and outwardly pressed portionsl 5|.

These extend froml corner to corner as each plate is made somewhat triangular in shape. It will be seen therefore, that the -two upper portions 5| are offset or spaced apart and through each upper` corner there is inserted a bolt 52 having a nut 53 threaded thereon. The bolt, therefore, bridges the space in the socket 50 between the two oiset parts of the plate indicated at 5|. 'Iherefore, the directory plate may have the slots 4| each tted over a bolt hence its lower edge thus fitting in the socket between the offset portions 5| and when the nut is tightened the plate.-

is held rmly in position. Inthe construction illustrated in Fig. 1, the stand 5 4 consists of a rod and is inserted upwardly in the recess 49 and secured by spot welding or. the like. It will, there-- fore, be seen that the advertising plate may be properly and securely supportedirom any suitable type of stand by using a socket type of clampr of this nature and on account of using the slots 4|, the position of the plate may be adjusted.

and the plate readily attached to the clamp and removed therefrom. The spot weldingclearly shown in Fig. 1 which secures the standv 54fwhich is illustrated as a rod, in the Vrecess 49, isop,er,a, tive to retain the two plates in propercontiguous relationship and it is not` necessary that these;

plates have their side portions 41 weldedtogether.

Another feature of my inventionand associated. with the advertising card 30 consists of an article display device 60, note particularlyFigs. 1 and-:7.

This utilizes a bracket plate 6| which -isformed of flat metal andy has lower and upper edges 62 and 63 which are parallel and t in the channel or lug-like guides 3| and 32, these being pressed; outwardly fromfthe body ofthe plateY I I. Ther extending upwardly plate 6| adjacent its inner edge 64 however, has downwardly and upwardly extending nubs 65 and 66. The edge 61 is intended to be substantially in alignment with one of the edges |3 of plate and there is anextension plate 60 having the upper and lower edges 69 and 10. A perforation 1| is to accommodate the bolt 35.

Where the display device is used, it is preferably secured to the plate before attaching the advertising card30, the manner of attachment being toplace. the plate 6| flat on the plate and then move the plate 6| outwardly until the nubs 65... and 66 engage the upper and lower guide brackets for the card. The card may then be insertedv and form a cover for the plate 6|. The bolt and washer 34 and 35 then attach the bracket plate and the card to the plate II. It is to be understood that any suitable article may be displayed but this is preferably a sample of the articles advertised on the advertising card 30. In the illustration, it is presumed that this is some kind of canned goods and therefore, a can 'I5 is exhibited, this being, however, a dummy and hollow and attached by bolts 16 and the like to the extension 68 of the bracket plate. It will be unlderstood that any suitable manner of attaching cans of other articles may be used according to the type of article advertised and displayed.

A modification of the type of clamping socket is indicated in Figs. 9 and 11, and designated by the numeral 80. In this case, there is a flat back plate 8|. and a front plate 02, this being shaped with the upper horizontal offset 83 and the central vertical offset 84, thus forming horizontal clamping socket 85 and the vertical recess 86. Similar bolts bridge the clamping socket between the upper parts ofthe two plates and engage in the slots 4|.

A suitable construction for supporting articles on a table is designated by the base or stand support designated. by the numeral note Figs. 9 and 10. The stand, such as 54, is illustrated as ,beingof a metal bar or rod 9| given a twist for purposes of strength and ornamentation. This has a right angular bend 92 at the bottom and a horizontal foot 93 secured by a bolt 94 to a table or the like. A straddling clamp 95 is a metal strap with an upwardly pressed central portion 96 and two end portions 91 secured by screws 98, this straddling the foot 93 and thus firmly holding the same in place. This construction gives very little obstruction on the table top so thatarticles of merchandise may be placed close to the stand. The upper end of the metal rod 9|, it will be noted, is yfitted in the vertical i.. recess 861formed by the offset portions 84 of the two` plates and these plates are spot welded to the rod, therefore it is unnecessary to have the marginal` portions of these plates Welded together but they are held in the correct position by their common attachment to the supporting rod.

In the construction of Figs. 12 and 13, I show a resilient type of socket clamp |00. This has a face plate |0I which is flat and preferably somewhat rectangular having, however, a somewhat ornamental curve |02at the bottom. A back plate |03 has a vertical horizontal strap |04, an outwardly bowed section |05, and a pressure end |06. Bythis construction the socket clamp may be attached, for instance to a glass plate designated |01, the clamp fitting over the upper edge of theplate. Bolts |08 connect between the plates at the upper corners and t in the vertical slots of Y plate |I. YIt `will be seen that when the face plate |0| 4andthe back. plate |03 are secured together by the bolts |08 that a vertical recess is formed between the lower portions of these plates; and it is into this recess that the glass plate |01 ts.

Referring to the supporting means for the sign plate as shown in detail in Figs. l, 2, 3, 4 and 6 and in Figs. 9 and l1, the two small plates which form the horizontal socket are each directly attached to the rod forming the stand by spot welding as indicated in Figs. 1 and 9, the rod being fitted in a vertical recess formed by outwardly pressing one or both of the small plates. Therefore it is unnecessary to have these plates welded or otherwise secured adjacent their marginal edges as they are attached suciently securely together by their commo-n attachment to the stand.

Various changes may be made in the details of construction without departing from the spirit or scope of the invention as defined by the appended claims.

I claim:

l. In a device as described, the combination of a display plate having means for mounting advertising cards and provided with a plurality of slots extending upwardly from its lower edge, a clamping socket having two small plates attached face to face with offsets adjacent their upper edges providing a longitudinal socket, bolts extending through said plates and across the said socket and engaging in the slots of the display plate, and means to mount the clamping socket on a supporting structure.

2. In a device as described and claimed in claimy l, the means to mount the clamping socket com# prising a vertical recess formed between the two plates and extending upwardly, said plates each having an outwardly pressed portion toform the recess, and a stand having an upper part fitted in the said recess and secured to the said plates.

3. In a device as described, the combination of a display plate having means to support an advertising sign and having a horizontal lower edge with a plurality of slots extending vertically upwardly from such lower edge, a clamping socket consisting of two small iiat plates attached together face to face and each having an offset adjacent its upper edge thereby forming a longitudinal socket between the two spaced plates, a plurality of bolts extending through both of the plates at the offset portion and across the said socket, each bolt being tted in a slot on the display plate, the horizontal lower edge of the display plate being adapted to rest on a contiguous portion of the two plates below the longitudinal socket, and means for mounting the clamping socket on a supporting structure.

4. A device as claimed in claim 3, the means for mounting the clamping socket comprising a stand having a vertical rod, the two small plates having each a vertical offset forming a vertical recess, the upper end of the rod being tted in the recess and secured to at least one of the small plates and means for attaching the vertical rod to a supporting structure.

5. In a device as described, the combination of a display plate having means for mounting an advertising card and having a plurality of slots extending upwardly from its lower edge, a clamping socket structure consisting of two small plates, each having a flat surface, the flat surfaces being in contact and secured together, at

least one of the plates having an offset adjacent its upper edge and thereby forming with the other plate a longitudinal socket, bolts extending through the two plates and across the socket and tted in the vertical slots, the said socket structure having a vertical recess with at least one of the plates having a vertical oiset and thereby forming with the other plate a vertical recess and a rod-like device having its upper end tted in the said recess and secured to at least one of the plates.

6. In a device as described, a clamping socket structure consisting of two small plates, each having contiguous flat surfaces, said flat surfaces being secured together, at least one of the plates having an outwardly pressed offset adjacentV its upper edge and thereby forming with the other plate a longitudinal socket between the spaced portions adjacent the top of the two plates, a plurality of bolts extending through the plates and across the said space adapted to engage a plate for displaying cards, at least one of the plates having a vertical offset portion and forming with the other plate a vertical recess extending upwardly from the lower edge of the two plates, a rod having its upper end fitted in the said recess and secured to at least one of the plates.

7. In a device as described, a display plate having a plurality of outwardly bent guide brackets, there being a lower and an upper series, each series being in alignment and each forming with the plate a short longitudinal guide means, whereby a card may be inserted in the said guide means from one edge of the plate and be retained in position by the guide brackets, the display plate having a plurality of vertical slots extending upwardly from its lower edge and adapted to receive a part of a clamping structure, a bracket plate having horizontal upper and lower edges, spaced apart the distance of two aligned upper and lower guide brackets, the bracket plate having upwardly and downwardly extending nubs from the upper and lower edges, respectively, adapted to engage the guide brackets, the bracket plate extending laterally from the display plate and having means for supporting an article for display.

8. In a device as described, a display plate having means for mounting an advertising card and provided with a plurality of slots extending upwardly from its lower edge, a clamping structure including two small individual separate plates, said plates having contiguous surfaces in contact and being provided with a vertical recess between said plates, a supporting structure engaged in said recess and thus forming a means for support of the two plates, the plates being shaped adjacent their upper edge to form a horizontal socket, the lower edge of the display plate being tted in the said socket and bolts extending between the upper portion of the two plates across the socket and each bolt fitted in a slot of the display plate and thereby attaching the display plate to the clamping structure.

9. In a device as described and claimed in claim 8, the supporting structure engaging in the said recess being secured to the two plates by welding and thereby forming a means for securing the plates with the contiguous surfaces in contact.

HUGH G. MARSHALL.

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