US2128133A

US2128133A - Novelty

Info

Publication number: US2128133A
Application number: US168117A
Authority: US
Inventors: Fried Benjamin
Original assignee: Individual
Current assignee: Individual
Priority date: 1937-10-09
Filing date: 1937-10-09
Publication date: 1938-08-23
Anticipated expiration: 1955-08-23

Description

NOVELTY Filed Oct. 9, 1937 Fig. 2

Pig.l /4

Patented Aug. 23, 1938 NOVELTY Benjamin Fried, Brooklyn, N. Y.

Application October 9,

4 Claims.

This invention relates to a novelty and more particularly to an advertising device adapted to attract the attention of the reader of a piece of advertising matter and to direct his gaze to a I particular portion thereof.

An important object of this invention is the provision of improved means for causing a figure to vibrate.

Another object of this invention is to provide a 10 novel attention-attracting device for advertising matter, such as advertising folders.

Still another object of this invention is to provide novel devices for attachment to educational cards books and, the like.

Other objects of this invention, together with certain details of construction and combinations of parts, will be apparent from the following detailed description and pointed out in the appended claims.

In the accompanying drawing:

Figure 1 is a detail view of a spring device;

Figure 2 is a plan view showing the spring device as attached to a figure representing an arm and hand;

25 Figure 3 is a view showing the spring device and attached figure as mounted and positioned in a closed folder;

Figure 4 is a view showing the position of the spring device and attached figure when folder is 30 open;

Figure 5 is a view showing the position of the figure (in dotted lines) when folder is closed;

Figure 6 is a view showing position of figure when folder is open; and

35 Figure 7 is a side elevational view of a modified form of spring device.

Similar characters of reference indicate similar parts throughout the several views of the drawing.

Referring to the drawing, the spring device, generally indicated by reference numeral 9, comprises a hair-spring H of any suitable material but preferably of metal. I On one extremity of said hair-spring is suitably attached a fiat member l2 k which is adapted to be affixed to a card, book or, as shown, to a folder l3. At or near the other extremity of the hair-spring is mounted a weight M. This weight is also preferably fiat and is adapted to have mounted thereon a figure l5 which, in the modification shown is that of an arm and hand.

In Figures 3 and 4, the spring device 9 to which the figure I5 is attached is shown mounted on 55 page A in the folder l3. In closing the folder 1937, Serial No. 168,117

page B of the same forces the figure l5 to the right placing the spring I I under tension so that when the folder is again opened, as by one looking for the contents on the inside thereof, the tension on the spring H is released causing the spring H and figure l5 to vibrate or oscillate thereby attracting attention thereto.

In Figures 5 and 6, the figure l5 representing an arm and hand l5 and the spring to which it is attached are forced to the right so that when the folder is opened the tension on the spring is released whereupon the figure I5 oscillates in the plane of the open folder. As the folder I3 is held in the hand, the quiver or shaking of the hand, such as is caused by the pulse beat, causes the figure IE to continue its oscillation since the figure is mounted on such a thin spring. This is of advantage for it continues to attract the eye to the portion of the folder to which the hand is pointing.

In Figure 7, there is shown a modification of my invention. In this modification the figure I5 is mounted on one end of a coiled hair-spring 16, the other end of which is aflixed to a folder, etc.

Many other desirable effects may be produced in accordance with my invention. For example, the effect of a person or of a couple dancing may be obtained by mounting the proper figures on one or more spring devices. Such effects may be used on display posters as well as advertising matter which is normally mailed. Furthermore, figures of animals may be mounted on pages of books, particularly those intended for children, in order to give to these animal figures, an animated effect. My invention may also be placed in lids of packages of cereals and other packaged foods. When the lids are opened, the figure mounted thereon will be caused to oscillate.

It is to be understood that the foregoing detailed description is given merely by way of illustration and that many variations may be made therein without departing from the spirit of my invention.

Having described my invention, what I claim as new and desire to secure by Letters Patent of the United States is:

1. A folder comprising two pages, one of said pages having a representation of part of a figure thereon, a spring fixed to one of said pages and a member mounted on said spring, the construction and arrangement being such that when the folder is opened, the said member is caused to move to such position as to form a complete representation of the figure.

pages, a weight mounted on said spring and a member mounted on said spring, the construction and arrangement being such that when the folder is opened, the said member is caused to move to such position as to form a complete representation of the figure.

4. A folder comprising two pages, one of said pages having a representation of a part of a figure thereon, a spring fixed at one end to one of said pages, a weight mounted at the free end of said spring adapted to enhance oscillation of said spring and a member mounted on said spring, the construction and arrangement being such that when the folder is opened, the said member is caused to move to such positionas to form a complete representation of the figure and to oscillate in said position.

BENJAMIN FRIED.